Designing Effective PPC Landing Pages For Mobile Devices: Advice From Real Experts

AllBusiness.com

As Google Support explains, “Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for—quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Continue reading “Designing Effective PPC Landing Pages For Mobile Devices: Advice From Real Experts”

How To Pick The Right Women’s Laptop Bag For Business

If you’re a busy business woman like me (and who among us isn’t, right?), then you know how important it is to stay organized. Even the slightest delay in getting things done could be the difference between staying sane and completely losing it (please tell me I’m not alone here). That’s one of the reasons why you need a well-designed women’s laptop bag. Continue reading “How To Pick The Right Women’s Laptop Bag For Business”

What Can Employers Not Discriminate Against?

The first step in avoiding a job discrimination lawsuit is to have a basic understanding of what you can’t discriminate against and the nature of the laws that prohibit employment discrimination.

You need to comply with all applicable federal and state (even some local) laws that protect people from job discrimination. So, in your employment ads, job applications, job interviews, background checks, social media account reviews, employment policies and anything else you do in your efforts to hire and maintain your workforce, you need to follow the rules. Continue reading “What Can Employers Not Discriminate Against?”