Tips For Female Executives To Overcome Challenges In The Workplace

Unfortunately, we’re still talking about gender parity in the workplace. The reality is, no matter the level of experience and knowledge, many organizations still struggle with women in leadership roles. Whether it is outright discrimination or simply an unconscious bias, women are still dealing with a low percentage of executive leadership roles, lower salaries, and the difficulties surrounding work-life balance that is — primarily — unique to women. Continue reading “Tips For Female Executives To Overcome Challenges In The Workplace”

Bitcoin Basics Infographic – What Is Cryptocurrency And Why Should You Care?

Bitcoin is a word you’ve undoubtedly heard in the news lately, but it’s still a confusing term that is often associated with nefarious transactions. The truth is that Bitcoin and other virtual digital currencies (referred to as cryptocurrencies) are becoming more mainstream, and more businesses are accepting Bitcoin for purchases every day. It’s important that you understand what Bitcoin and cryptocurrencies are and how they could affect business in the future. Continue reading “Bitcoin Basics Infographic – What Is Cryptocurrency And Why Should You Care?”

Boost Business Revenue With An Email Automation Funnel

AllBusiness.com

Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database?

If you haven’t created an email automation funnel, you probably fall into the latter—and that means you’re losing out on some huge opportunities to engage and nurture your existing customers.

Did you know that companies which use marketing automation to nurture their contacts see a 451% increase in successful leads? But email automation isn’t reserved solely for lead nurturing and is also a great tool for getting in touch with those contacts who have already purchased from you. Continue reading “Boost Business Revenue With An Email Automation Funnel”