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Advice On What To Do If An Accident Occurs In The Workplace

Home Business Magazine Online

As a business owner, the last thing that you want to happen is an employee injuring themselves whilst they’re at work. However, if this does unfortunately happen, there are certain steps that you are expected to take as the employer to handle the situation appropriately. Below, discover what to do if an accident occurs in the workplace and key actions you can take.

Understanding Your Employee’s Rights If they Get Injured at Work

If an employee is injured in an accident at work, they have the right to:

  • Receive sick pay if their injuries require them to take time off work. In the US, there’s no requirement to pay sick pay under the Family and Medical Leave Act. It all depends on the employee’s contract.
  • Seek personal injury compensation if the workplace accident was caused by you (as the employer) breaching your duty of care. All employers owe a legal duty of care to their employees. In the UK, this is stated in the Health and Safety at Work etc. Act 1974. Employers must take practical steps to reduce hazards, minimise the risk of injury, and ensure safety within the workplace. So, if you fail to comply with this legal responsibility, a workplace accident claim could be made against you if an employee is injured due to this.
  • Leave the workplace if they feel like their health and safety are being put at risk.
  • You cannot dismiss an employee if they have an accident at work unless it was their gross negligence that caused it.

You cannot legally stop an employee from doing any of the above.

What to Do If an Accident Occurs in the Workplace

In the following sections, you can find what to do if an accident occurs in the workplace as an employer.

Provide Medical Attention

Firstly, as soon as you are aware that an employee has been in an accident, you should ensure that they are free from any other dangers. Then, you should seek medical attention.

There should be at least one designated trained first-aider within the workplace. They should attend to the employee if the injury is minor and less severe (for example, superficial wounds).

If the injury is more severe and more urgent medical attention is needed (for example, if they have a broken bone or a concussion), then call for an ambulance immediately.

Record the Accident in the Workplace Accident Book

If your business has a number of employees, then legally there should be an accident book within the workplace.

These facts should be recorded in the accident book after an accident has happened at work:

  • The time and date the accident happened.
  • The injured employee’s job title and name.
  • The injuries sustained in the accident.
  • How the accident happened in detail.
  • Details of what happened to the injured employee (for example, whether they went to the hospital) and what first aid was given.
  • The signature and name of the person who recorded the incident in the accident book and of the injured employee if possible.

You can then use these reports to conduct your own investigation. You may find that if a lot of workers suffer injuries caused by lifting and handling, for example, that you may need to strengthen this area.

Report the Accident Under Legislation

Employers are responsible for reporting certain incidents if they’re sufficiently serious. In the UK, for example, there is a strict reporting system called RIDDOR. RIDDOR stands for The Reporting of Injuries, Diseases and Dangerous Occurrence Regulations 2013. It is a workplace health and safety legislation that requires reportable incidents to be reported to a government body called the Health and Safety Executive (HSE). A couple of examples are leg fractures and burns that cover more than 10% of the body.

Failure to submit a RIDDOR report when necessary could result in a fine.

In the US, a similar system exists. The Occupational Safety and Health Administration (OSHA), a federal agency under the United States Department of Labor, requires companies to report serious accidents at work, illnesses, and fatalities.

Report The Accident to Your Liability Insurer

In the US, employers aren’t legally required to have insurance to cover themselves, however many do. In contrast, UK law requires all companies to have insurance. This ensures that you, as the employer, have at least some level of protection which will help you meet the costs of compensation in case any accident at work claims are made against you.

It is important to read the specific insurance policy from your insurance provider. This will stipulate which workplace accidents need to be reported to them. If a claim against you is made, you will be questioned by your liability insurer if you have not reported the incident.

Hopefully, you are now fully equipped on what essential steps you will need to take if one of your employees has an accident in the workplace.

The post Advice On What To Do If An Accident Occurs In The Workplace appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/legalese/advice-accident-occurs-workplace/

The Digital Leap: Transforming Your Home Business With Document Scanning

Home Business Magazine Online

Running a business from home presents unique challenges regarding organization and operational efficiency. Without a traditional office setup, paperwork, files, and general clutter can easily accumulate and create a disorganized workspace. 

Fortunately, digital advancements offer document scanning as a powerful solution. Let’s explore how implementing document scanning can transform and improve efficiency for your home business.

Benefits of Document Scanning

Document scanning offers numerous advantages for home-based businesses, and here are some of them:

1. Decluttering Your Workspace 

Paper clutter can quickly take over a home office, creating a disorganized and stressful environment. Document scanning allows you to convert those piles of papers into digital files, freeing up valuable physical space. By using a production document scanner offered by companies like Kodak Alaris, you can efficiently convert those piles of papers into digital files, freeing up valuable physical space.

With less visual and spatial chaos, you’ll find it easier to concentrate and work more effectively. A clutter-free workspace can also create a more professional impression when meeting with clients or conducting virtual meetings.

2. Enhancing Document Security 

Keeping sensitive business documents, such as contracts, invoices, and financial records, in physical form can pose security risks. Paper files can get lost, ruined, or even stolen. Scanning and saving your documents safely in the cloud or on a hard drive with encryption can greatly lower the risk of unauthorized people accessing them or accidental loss. Digital files can also be password-protected or encrypted for an additional layer of security.

3. Improving Data Retrieval and Collaboration

Have you ever wasted countless hours searching for a specific document buried in a filing cabinet or box? Document scanning eliminates this frustration by making locating and retrieving files easy with a simple keyword search. 

Additionally, digital files can be shared effortlessly with colleagues, clients, or contractors, fostering better collaboration and communication. Instantaneous file sharing can also improve turnaround times and enhance overall productivity.

4. Enabling Remote Access 

As a home-based business owner, you may need to access important documents while on the go or away from your office. With scanned documents stored in the cloud or on a secure online platform, you can retrieve and share files from anywhere using your laptop, tablet, or smartphone. 

This flexibility is invaluable for maintaining business continuity and responding promptly to client needs. Remote access to critical documents can also facilitate faster decision-making and smoother operations.

5. Reducing Operating Costs

Document scanning can significantly reduce the operational costs of managing physical files. You’ll save money on storage space, filing supplies, and even postage or courier fees for sending documents. In addition, digitized files require less maintenance and are less prone to damage, further reducing potential expenses. As time passes, these cost savings from scanning can add up and positively affect your overall profits.

6. Facilitating Document Backups

Protecting your business data is essential, and document scanning makes it easier to create reliable backups. Creating routine backups of digitized documents on external hard drives or cloud storage platforms safeguards crucial business data from potential loss caused by unforeseen events such as natural calamities or hardware failures.  Regular backups provide peace of mind and ensure business continuity during data loss.

document scanning
Deposit Photos

7. Improving Sustainability

Document scanning supports environmental sustainability by reducing your reliance on paper. You’ll consume fewer resources, generate less waste, and contribute to a greener planet. This eco-friendly approach can also resonate positively with environmentally-conscious clients and partners. 

By going green and using eco-friendly methods, you can demonstrate your dedication to protecting the environment and match your business with the increasing number of customers who want sustainable goods and services.

8. Getting Started with Document Scanning

Now that the benefits of digitizing documents for your home-based business are clear, it’s time to take the following steps. Here are some recommendations to help you get started:

  • Invest in a Reliable Scanner – Choose a scanner that suits your business needs and volume of documents. Consider speed, resolution, and compatibility with your existing hardware and software.
  • Implement a Document Management System – Use document management software or a cloud-based platform to efficiently organize, store, and retrieve your scanned files. Many solutions offer features like optical character recognition (OCR) for searchable text and version control.
  • Develop a Scanning Workflow – Establish a consistent process for scanning, naming, and categorizing your documents. To ensure your digital files remain organized and easily accessible, consider implementing a consistent naming convention and folder structure.
  • Train your team – If you have employees or contractors working for your home business, provide training on document scanning procedures and best practices for maintaining a digital filing system.
  • Consider Outsourcing – If you have a significant backlog of documents or limited time and resources, you may want to explore outsourcing your document scanning needs to a professional service provider.

Conclusion

Embracing document scanning is a smart investment for any home-based business owner seeking to optimize workflow, enhance security, and foster a more sustainable operation. By taking the first step towards digitizing your documents, you’ll unlock a world of benefits that will revolutionize how you manage your business. 

From decluttering your workspace to enabling remote access and facilitating reliable backups, document scanning empowers you to work smarter, not harder. Don’t let paper clutter hold you back—take control of your documents and watch your home business grow.

The post The Digital Leap: Transforming Your Home Business With Document Scanning appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/how-to-guides-home-office/transforming-home-business-document-scanning/

Google still has not announced a launch date for SGE

Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have gone live today.

But Google has not yet announced when SGE and AI overviews will rollout to all searchers in the U.S. and other regions.

Google I/O on May 14. There are some rumors circulating that Google may launch SGE, at least in the U.S. and some other regions, on May 14, during the Google I/O keynote address while Google’s CEO Sundar Pichai is on stage.

I mean, it makes sense to launch SGE at I/O – it is Google’s largest and most notable event of the year.

But again, Google has not told me on or off the record that SGE will ever fully go live, let alone, that it would launch on a specific date. In fact, we had to squash some rumors about this before. Google did once have a deadline of December 2023, but Google removed that deadline and did not launch SGE.

How might SGE launch. If Google does launch SGE in the near future, I think it will be launched in a way that does not disrupt their search ads. I think that Google would launch AI overviews on search results that generally do not contain any ads.

In fact, Google has said the majority of queries people do each day do not show search ads. And generally, AI answers are better for longer tail queries that may not have ads anyway.

Google has to be concerned with how the SGE interface will impact clicks on search ads, its number one revenue-generating source. So if Google launched SGE but didn’t show them for search results with ads on them, that would solve that revenue problem.

Google also will likely try not to show AI overviews for queries that are political or generally sensitive in nature.

Right now, there are plenty of examples of where the AI answers in SGE just look really bad. It reminds me of when Google launched featured snippets, there were plenty of embarrassing examples to point out.

So if Google can figure out a way to limit AI overviews and not show them for those categories, Google can technically launch it.

Will users be able to opt out. Right now, SGE is a Labs experiment that you can toggle on and off to opt out. But now that SGE is being tested in the wild, those who are in that test group have no way to opt out.

I spotted complaints today, as Google just started rolling out the SGE live tests, where users want to opt out but cannot.

Why we care. Many in our industry are on edge about SGE launching. Those who buy ads in the Google search results are worried how it might impact clicks and conversions. Those who publish content are also worried how traffic from Google organic search might differ with the launch. And content producers are worried that Google will take their content, serve the answer to the searcher and not benefit with a single impression on their site.

Google has said that they continue to prioritize approaches that send valuable traffic to publishers. Google has also said they are showing more links to sites with SGE in Search than before, creating new opportunities for content to be discovered. But are searchers clicking on those links? We don’t know.

Stay tuned. We’ll let you know more about when SGE will launch, and where, and how, as soon as we know.

Original source: https://searchengineland.com/google-still-has-not-announced-a-launch-date-for-sge-438862

Google did not drop Web Stories from image results

Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results.

Plus, Google Search Console had a reporting glitch with Web Stories in Google Image Search for the past two months.

Correction. Previously, Google wrote, “Web Stories don’t appear in Google Images anymore.”

Google posted a correction today saying, “Web Stories continue to appear in Google Images, just as other web content may appear, but Web Stories no longer appear with the Web Stories icon in Google Images.”

Search Console bug. Google Search Console had a bug during this same time period that did not show any clicks or impressions for Web Stories within Google Image Search. Google posted the bug details over here and wrote:

A logging error prevented Search Console from reporting on Web Stories in Google Images from August 28, 2023 until March 26, 2024. As a result, you may notice a decrease in clicks and impressions during this period for your Web Stories in the Search Console Performance report. This has been resolved and you may start to notice an increase in clicks and impressions, as the data returns to Search Console. This did not reflect a change in actual clicks or impressions, only an issue with data logging.

Why we care. For the past several weeks now we thought Google is no longer showing Web Stories within Google Image Search results. In fact, Search Console data did not report on impressions or clicks on Web Stories within Google Images. But this is not true, it was a miscommunication and now both have been corrected and clarified.

Original source: https://searchengineland.com/google-did-not-drop-web-stories-from-image-results-438865

Google changes definition of ‘top ads’

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search

A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated.

What are top ads? Top ads are ads that appear above the organic result, and also below organic results for certain queries. As explaiend by Google:

  • “When people search on Google, text ads can appear at different positions relative to organic search results. Top ads are adjacent to the top organic search results. Top ads are generally above the top organic results, although top ads may show below the top organic search results on certain queries. Placement of top ads is dynamic and may change based on the user’s search.”

Why now. Google changed its definition of top ads after testing ads between search results back in October. Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, noticed sponsored posts were appearing where the third and fifth organic positions normally run and shared a screenshot on X:

google top ads

Why we care. This update could indicate that Google is progressing with its idea to insert ads between organic search results, as seen in trials last year. This change could potentially result in more clicks for advertisers in areas of Google Search that have traditionally been reserved for organic content.

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Deep dive. Read Google’s top ads guide for more information.

Original source: https://searchengineland.com/google-changes-definition-top-ads-438803

Amazon ordered to publicly share details of ads it serves in the EU

Amazon must now share details about the ads it serves in the European Union through a public library.

The retail giant is being forced to provide more transparency about its ad operations under the EU’s Digital Services Act (DSA) after losing an appeal in the Court of Justice of the EU (CJEU) for a temporary suspension.

Why we care. The creation of an Amazon ads library will offer marketers valuable insights into how the retail giant showcases and profits from campaigns. This will empower them to optimize their ads more effectively for better performance on the platform.

What is the Digital Markets Act (DMA)? The DMA is a piece of legislation introduced in 2022 designed to ensure that large online platforms, called “gatekeepers”, behave in a fair way online to create a fair and open environment for online businesses. Only six gatekeepers have obligations under the DMA:

  • Alphabet (Google’s parent company).
  • Apple.
  • Meta.
  • Amazon.
  • Microsoft.
  • ByteDance.

All six companies, none of which are based in the EU, were required to ensure they fully complied with DMA obligations and submit compliance reports by March 7.

DMA violation penalties. The consequences of non-compliance with the DMA includes:

  • Fines: Up to 10% of the company’s total worldwide annual turnover, or up to 20% in the event of repeated infringements.
  • Periodic penalty payments: Up to 5% of a company’s average daily turnover.
  • Remedies: These can include behavioral and structural remedies, such as the divestiture of (parts of) a business.

Amazon contests DSA requirements. Amazon challenged the requirement to follow the ads transparency rule in the DSA in September last year. As a result, the EU General Court temporarily halted the ads library until the issue is resolved.

Decision reversal. This week, the CJEU overturned the decision to temporarily suspend Amazon’s requirement to comply with the ads transparency provision. The court ruled that Amazon must now adhere to publishing an ads library. While the court recognized Amazon’s concerns about compliance, they emphasized the importance of upholding the intentions of EU lawmakers in passing the law. Delaying compliance could undermine the objectives of the DSA, potentially for several years.

What the CJEU is saying. The CJEU said in a statement:

  • “Suspension would lead to a delay, potentially for several years, in the full achievement of the objectives of the Regulation on a Single Market for Digital Services and therefore potentially allow an online environment threatening fundamental rights to persist or develop, whereas the EU legislature considered that very large platforms play an important role in that environment. “T
  • “The interests defended by the EU legislature prevail, in the present case, over Amazon’s material interests, with the result that the balancing of interests weighs in favor of rejecting the request for suspension.”

What Amazon is saying. An Amazon spokesperson told Tech Crunch:

  • “We are disappointed with this decision, and maintain that Amazon doesn’t fit the description of a ‘Very Large Online Platform’ (VLOP) under the DSA, and should not be designated as such.”
  • “Customer safety is a top priority for us at Amazon, and we continue to work closely with the EC with regard to our obligations under the DSA.”

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Deep dive. Read the CJEU’s statement on its decision in full for more information.

Original source: https://searchengineland.com/amazon-ordered-ad-library-eu-438812

Giving Your Startup The Strongest Possible Start

Home Business Magazine Online

When you have a startup, you obviously want to ensure it does as well as possible. There are many elements to making sure of this, but it’s something you will need to focus on in a variety of ways if you are keen to do it right. In particular, it’s important to try and ensure that you are giving your startup the strongest possible start in life, and that’s something that is going to help the business to achieve a great deal more in general.

In this post, take a look at some of the main things you can do to ensure your startup has the best possible start. As long as you are doing even some of these, you’ll find that it makes a huge difference to the kind of success your startup has on the whole.

Carry Out Market Research

The more market research you carry out, the better a chance you will have of knowing what to deliver to people and what they are looking for. This is something that you are going to find incredibly important, as you need to know what people want if you are going to give it to them. That might sound obvious, but it’s one of those things that are generally going to be well worth thinking about if you want to give your startup the strongest possible start in general.

You’ll soon find that there are lots of people who would benefit from the products you are offering and the services you want to offer too. As long as you are doing that, you’ll be able to get in touch with them, as well as figure out what kind of marketing they are going to respond well to, so it’s the kind of thing that you definitely want to think about.

In essence, the more market research you do, the better a start you are probably going to have.

Collaboration - The Strongest Possible Start
Photo by Canva Studio on Pexels

Get The Right People Together

The stronger your starting founding team is, the better it is going to be in terms of having a strong start to the business. You’ll find that being surrounded by the right people is going to make a huge difference to how things get going, and it’s something that is going to be really centrally important if you are keen on trying to make things as successful as possible. You will find that you work a lot more effectively, and that you have much greater faith in your venture, if you also have faith in the people that you are working with.

To that end, it’s obviously important to try and ensure that the initial recruitment process is as strong as possible. If you have managed to ensure that, it’s going to mean that you have a better founding team, and the results are going to be so much better straight away. It might also be that you have people in mind you specifically might want to have by your side, in which case you should certainly opt for them too.

All in all, having a team around you of people you trust is hugely helpful, so this is certainly something to think about.

Create A Strong Selling Point

You also need to make sure that you are fully aware of what you are able to offer the world with your startup, and as long as you have got this right it’s going to make a huge difference all in all. This selling point, or however you want to think of it and define it, is a really important part of knowing how you are going to generate interest in your startup. It needs to be clear and accurate, and you need to make sure that you are happy with it in general.

It might be that this selling point changes over time, but as long as you have one at the start that makes sense to you and which you are happy with, you should find that this helps a lot. In general, it’s going to mean that your startup has a much stronger start and that more people are going to be interested in it.

The Strongest Possible Start for your startup
vPhoto by cottonbro studio on Pexels

Have A Great Business Plan

Another thing that makes a huge difference is to ensure you have a great business plan in place. The stronger your business plan is, the more likely it is that you are going to know where your business is headed and how it’s going to get there, which is vital if you want to have a strong start to the business, as well as of course a brighter future. The plan in general can be approached in a lot of different ways, but generally you’ll find that it’s hugely beneficial if it is detailed and if you are aware of all the ways in which it might change too.

That’s something that you might need to work on quite a bit, but as long as you are happy to do that you should be able to end up with a business plan that works for your startup, and ultimately that means it will be a lot easier to succeed with the startup. So make sure that you are working on this and that it is going to be as detailed and accurate as possible. That’s something that ends up being hugely important all in all.

A business plan is not too tough to get right, but it’s mostly about being able to think ahead and plan things out clearly. If you can do that, it’s going to make a world of difference in the end.

The Strongest Possible Start
Photo by Startup Stock Photos on Pexels

Get Secure Funding

The funding is obviously a really important part of the process too, and that is something that you are going to find really important to consider if you want to give your startup the best possible start. If you are keen to do this, you’ll need to think about what the best kinds of funding are and how to get them, which mostly means which are the most secure. And that is something that can take a while to figure out.

There are a lot of funding options you may want to consider, because some of them are certainly more secure than others, and it’s good to know about the full range. That should mean that you are much more likely to ultimately have a lot of funding that is going to work for your startup – and there is perhaps nothing quite as good as that for making sure your startup has a great start.

So think about and compare your options, and you should find that this is going to be really helpful on the whole.

Set Up Your Finances Right

All businesses benefit from having secure finances. But what does it really mean to have secure finances? Ultimately it’s just about having a way of operating with your finances which is going to be effective and efficient, which is something that might be easier than you think to achieve. There are a few things that you may want to bear in mind, however, to make sure that you are doing this right.

For instance, it can be enormously helpful to have the right tools in place, and to make sure that you have a means of using them effectively. It could be more than enough to use Excel and the tools at MyExcelOnline.com to get this started – what’s important is that you have tools that make sense for you, so that you can work towards having these done in the right way. If you have that, approaching your finances will be a lot simpler to do.

You should also make sure that you have a strong idea about what you are going to do to look after your finances going forward. If you do that, you’ll certainly find it helps.

Make Your First Customers Happy

You should try to make all your customers happy, of course, throughout the lifespan of your business. But if you really want to make sure that you are doing this right and that your business has the right start, then it’s especially important to make your first customers happy. That is the kind of thing that is going to make a huge difference to how you carry on, and it’s amazing what it can do for the future of your company.

So make sure that you place a particular focus on making your initial customers happy. If you do that right, it’s going to mean that your startup can draw in a lot more people, which is of course vital to the future success of the startup too.

As you can see, there are a lot of things you can do to ensure that your startup has the strongest possible start. As long as you have done those, it’s going to help you a lot.

The post Giving Your Startup The Strongest Possible Start appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/start-up-fundamentals/startup-strongest-possible-start/

How to Improve the Longevity of Your Home: 5 Types of Maintenance

Home Business Magazine Online

Ensuring your home remains a sanctuary of comfort and safety for years means you shouldn’t only address problems as they arise. Proactive and regular maintenance is the key to extending the life of your property, enhancing its value, and ensuring it remains a place of pride and joy.

Types of Maintenance to Improve Home’s Lifespan

The upkeep of a home is an ongoing process that requires attention to detail and a commitment to preserving the quality and functionality of the property. Here are five essential maintenance strategies to improve your home’s longevity:

1. Regular Cleaning and Decluttering

Think of your home as a living organism that breathes more freely without the constriction of clutter and dirt. Regular cleaning prevents dust, mold, and mildew, which can lead to health problems and degrade your home’s materials.

Decluttering makes your space more livable and pleasant and reduces the risk of pests. A tidy home is less prone to accidents and makes it easier to spot and address maintenance needs before they become costly repairs.

2. Structural Integrity Checks

To improve your home’s longevity, the skeleton of your home requires attention to ensure it remains strong and secure. This includes periodic inspections of the foundation, roof, walls, and floors for signs of damage, such as cracks, leaks, or dampness.

Addressing these issues promptly can prevent more significant problems like water damage or structural failure. For instance, repairing a small leak in the roof immediately can avoid the need for a more expensive and extensive repair job in the future.

3. System Maintenance

Your home’s heating, ventilation, air conditioning (HVAC), plumbing, and electrical systems are its lifelines. Ensuring these systems are running efficiently and safely is crucial. Regular HVAC servicing, for example, not only extends the life of your system but also improves air quality and energy efficiency.

Similarly, having your plumbing and electrical systems checked by professionals can prevent malfunctions that could lead to water damage or fire hazards.

4. Pest Control

Pests can cause a surprising amount of damage to a home, often unnoticed until it’s too late. Termites, rodents, and other pests can eat away at your home’s structure, wiring, and plumbing, leading to expensive repairs.

Regular inspections and treatments by pest control professionals can save you from the headaches and costs of pest damage.

5. Landscaping and Exterior Care

To improve your home’s longevity, pay attention to your home’s exterior, as it is the first shield against the elements. Proper landscaping, maintenance of gutters, and regular checks for exterior damage enhance curb appeal and prevent structural issues caused by water damage or exposure.

Ensuring your home remains a sanctuary of comfort and safety for years means you shouldn’t only address problems as they arise. According to All County Exteriors, proactive and regular maintenance is the key to extending the life of your property, enhancing its value, and ensuring it remains a place of pride and joy.

Taking Care of Your Home

Take a proactive step towards securing your home’s future. The goal is to ensure it remains a place of comfort, safety, and lasting beauty.

  • Regular Cleaning and Decluttering: A fundamental practice that maintains a healthy living environment and prolongs material lifespan.
  • Structural Integrity Checks: Essential for identifying and addressing potential issues early to avoid extensive damage.
  • System Maintenance: Ensures the efficiency and longevity of your home’s critical systems, such as HVAC, plumbing, and electrical.
  • Pest Control: A preventive measure against the hidden damage caused by pests, protecting your home’s structure and health.
  • Landscaping and Exterior Care: Not only improves curb appeal but also plays a vital role in protecting the structural integrity of your home.

The post How to Improve the Longevity of Your Home: 5 Types of Maintenance appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/improve-longevity-home-maintenance/

Turn data into meaningful customer moments by Edna Chavira

artificial intelligence

In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away.

Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel personalization without relying on third-party tracking. You’ll see how AI and real-time data activation can help you:

  • Establish a comprehensive, single view of the customer by using Data Cloud
  • Deliver personalized experiences across sales, service, and marketing channels through first-party data
  • Use AI-driven insights to continually optimize and enhance customer experiences

Don’t miss this opportunity to learn from the experts and unlock the full potential of your customer data. Register now to save your spot!

Original source: https://searchengineland.com/turn-data-into-meaningful-customer-moments-438782

LinkedIn Ads launches dynamic UTMs for campaign tracking

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies.

Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.

Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated.

What are UTMs? UTM parameters, short for Urchin Tracking Module parameters, are small pieces of text added to the end of your ad’s destination URL that can help you track information about the source of an ad click. For example, you can add tracking parameters to help measure how many clicks to your website were from a specific campaign or placement.

Why we care. UTMs are essential for marketers to grasp a campaign’s performance, especially in a privacy-focused landscape, as they don’t rely on third-party cookies or IP addresses for ad measurement. However, creating them manually can be time-consuming, inefficient and prone to errors. This solution looks address these challenges.

Supported URL tracking parameters. You can add both static and dynamic URL parameters to your campaigns (see the screenshot below). When adding a URL parameter, you’ll need to add both the parameter key and value.

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Deep dive. Read LinkedIn’s announcement in full for more information.

Original source: https://searchengineland.com/linkedin-dynamic-utms-campaign-performance-438777

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