Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing. ” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility, which may ultimately result in a boost to their bottom line. It comes as little surprise, then, that some 75% of companies over the next five years plan to increase overall spending on public relations, an investment that can yield tremendous ROI.
Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing.” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility, which may ultimately result in a boost to their bottom line. Continue reading “3 Inconvenient Truths About Media Relations All Business Owners Must Understand”