6 Easy Ways To Maximize Your Time At A Trade Show

Trade shows offer the perfect venue for meeting new customers, networking with industry peers, and making new contacts who can help your company grow. But there’s usually a lot of hustle and bustle going on at a show, so it’s important that you have a strategy in place to ensure you make the most of your time while you’re there. To find out how, we asked members from YEC Next this question:

You get to promote your business to thousands of potential customers, so focus on your goals and make sure you conduct business according to a plan. Continue reading “6 Easy Ways To Maximize Your Time At A Trade Show”

2 Phrases That Kill Any Business

There are many ways to kill a business. Lack of strategy, poor execution, and the wrong team could lead any business down a path of failure, but did you know there are two very specific phrases that can kill any business, including yours?

Whether you or an employee has said one of these phrases out loud or simply allowed them to enter your thoughts, they can spell impending doom for your business.

Have you thought or said one of the business-killing phrases discussed below in the past?

Just because you’ve tried something before and failed doesn’t mean it was a bad idea. Continue reading “2 Phrases That Kill Any Business”

3 Email Engagement Strategies That Captivates Users And Bring Results

In a world full of viral content, instant messaging, and dwindling attention spans, an email still firmly holds its ground. With that said, modern consumers receive dozens of marketing emails every week, and it’s getting tougher day by day for businesses to stand out from the enormous amount of promotional content their audiences see every day. Now, the question arises how to create an effective, attention-grabbing email marketing strategy that brings the results you need. Continue reading “3 Email Engagement Strategies That Captivates Users And Bring Results”

There Are More Niche Markets Than Ever, And That’s A Great Opportunity For Your Business

If you follow politics, you’ve probably seen a discussion of the “Balkanization of America,” and it’s usually cast in negative tones. The idea is that—similar to Eastern Europe’s Balkans—American society is carving itself into small pieces that can sometimes be hostile to one another.

Weighing in on that debate is above my pay grade, but for business owners, operating in a society that is made up of a wide range of interest groups, social groups, language groups, and more can be a great thing. Continue reading “There Are More Niche Markets Than Ever, And That’s A Great Opportunity For Your Business”