Why Small Businesses Need To Ditch SEO Gimmicks For Good

If you take a look at the New Year’s resolutions you made for 2019, they’ll likely contain some financial ones, ones where you plan to have a more profitable year. And, if you are a business owner or work in marketing, consider adding this resolution to your list: “I’m ditching SEO gimmicks for good.”

When SEO was new, companies could toss up a piece of content that included word-for-word keywords and reap the benefits. Continue reading “Why Small Businesses Need To Ditch SEO Gimmicks For Good”

Social Media Marketing: 7 Steps To Make It Work For Your Business

Is social media marketing working for your small business? If you aren’t sure whether it is really worth all the effort, you’re not alone. According to a recent survey reported in LSA Insider, small and midsize business owners expressed concern about the ROI of social media marketing, while at the same time recognizing its importance.

Some 57% of small and midsize businesses say social media is one of their most important marketing channels; in fact, 30% say it is their most important marketing channel. Continue reading “Social Media Marketing: 7 Steps To Make It Work For Your Business”

Debunking 5 Time-Management Myths Hurting Your Productivity

We’re living in a distracted, over-connected world, and it’s killing our productivity, but not for the reasons you might think. To get a handle on the overload of information coming our way, many of us have turned to time-management techniques. However, while this advice may be well intentioned, it actually can be more of a hindrance than a help. Continue reading “Debunking 5 Time-Management Myths Hurting Your Productivity”

4 Business Exit Steps All Business Owners Should Take—Even Those Just Starting Out

If you’re in the throes of building a company, you are likely not even thinking about what comes next. But now is also the time to start planning the long-term strategy for your exit. To one day pull off a successful—and profitable—business exit, there are four important steps. Continue reading “4 Business Exit Steps All Business Owners Should Take—Even Those Just Starting Out”