March 2023 – Moneysource1

Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations

Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times.

The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation.

Why we care. Musk’s plans to charge organizations for verification could potentially impact their social media marketing strategy. A verification badge would typically be a valuable tool for businesses as it helps to establish their legitimacy and credibility on the platform. It indicates that their account is authentic, and helps to build trust with their audience.

If Twitter is now charging for verification, it may make it more difficult for smaller or emerging businesses to obtain the badge, which could affect their ability to attract and retain followers. Additionally, the fact that Twitter is making exceptions for its top advertisers may create an uneven playing field, with larger organizations having an advantage over smaller ones.

The Twitstorm Timeline. Announcements from Twitter have been relatively quiet as of late. But here are some of the biggest changes (and reversal of said changes) since Musk took over:

CoTweets are being sunsetted.
In a beta available to all advertisers, Twitter launched a new Search Keyword Ads campaign objective.
Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets is announced
Advanced Search filters could soon be coming for mobile.
Have an idea for a new Twitter account, but the username is taken? You may still be able to get it.
Musk announces that Twitter is rolling out View Count, so you can see how many times your video is seen. Once we have official confirmation and more info, we’ll let you know.
Musk creates a poll asking users If he should step aside as CEO. Final results: 57.5% say yes; 42.5% say no.

The post Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations appeared first on Search Engine Land.

Original source: https://searchengineland.com/twitter-could-grant-free-verification-to-its-top-500-advertisers-and-10k-most-followed-organizations-395106

Tips for Growing a Successful Business

Home Business Magazine Online

Starting a business is no easy feat. Growing it into a successful enterprise can be even more challenging. According to the Small Business Administration, only about half of all small businesses survive beyond five years, and a mere one-third make it past a decade.

So, what sets successful businesses apart? It’s not just luck. It’s about having the right strategies and approaches.

So, if you aren’t ready to throw in the towel yet and want your business to be a success, here are some tips you can implement:

Equip Yourself with Business Acumen

Did your business take birth in your attic with your closest friend? Or was it a late-night conversation with your partner?

Most businesses start as a side hustle, but what must you do when the waters become choppy? How will you balance the books, manage cash flow and handle your finances?

Enter, Business Acumen: The ability to effectively use your business knowledge and skills. Being proficient in the principles of running a business will get you far.

However, if you’re engrossed in the day-to-day operations of your business, the idea of pursuing a full-time degree might seem impractical. But you can always go for an online business degree that offers flexibility and convenience

Reevaluate the Foundation for Your Business

Businesses that spin their wheels without direction or purpose tend to fail. Thus, it is essential to lay a strong foundation for your business and create a roadmap that outlines the steps you’ll take to reach your goals. Here’s how to get started:

Understand the Changing Dynamics of the Market

Needs change over time, and so do customer preferences. Like pet rock frizzled out of the market, so can other products and services. You must stay aware of the changing dynamics if you belong to a hot industry.

Map Out Your Ideal Future

Dreaming is not a crime! Close your eyes and picture the future you want for your business. What do you see? Do you see yourself launching a new product line or expanding to international markets? Now, draw up a plan that can get you there.

Make Changes to Your Team

It’s not a one-man show. Plus, you need fresh ideas and new talent to fill the gaps and propel your business forward. Ensure you have access to the right people, whether hiring new employees or collaborating with freelancers.

Take Advantage of Technology

If the most you use in your business is MS Office, you must take a step back and assess the situation. There are automated software tools and cloud-based applications that can help streamline your processes. Let’s look at the possibilities:

Intelligent Data Analysis

Make informed decisions with the help of data analytics tools that crunch numbers and deliver insights. No more guessing games or gut feelings.

Automate Processes

You can automate repetitive tasks such as customer onboarding, data entry, invoicing, and more. It saves time and reduces the number of errors in your system. Say goodbye to awkward follow-up emails.

Adopt Cloud-Based Solutions

The cloud offers a secure platform with 24/7 access. Whether storing your data or communicating with customers, the cloud offers a secure, reliable, and cost-effective way to manage your business.

Mobile Workforce Management

Manage your team from anywhere with mobile workforce management tools that allow you to track time, assign tasks, and communicate with team members on the go. You no longer have to wait until you’re back in the office to get things done.

Expand Your Business Without Losing Your Identity

You have a small business, but you’re ambitious. You want to expand and serve more customers, but you don’t want to lose your identity in the process. You can still achieve growth without compromising your brand identity.

Let Your Brand Voice Be Heard (and Remembered)

Your brand voice should remain true to your core mission and values. Ensure that it comes across in all your marketing materials, from blogs to social media posts. Work with a professional copywriter to craft compelling and engaging content.

Also, don’t let your old logo be the ex that keeps hanging around. It’s time to move on and swipe right on a fresh new design. Hire a professional designer to create a logo that resonates with your target audience.

Develop Strategic Partnerships

Finding the right strategic partner is like finding a needle in a haystack. But when done right, it can have a huge positive impact on your business. With the right partnership, you can gain access to new customer segments and markets, not to mention the valuable resources your partner can bring to the table.

Focus on Building Relationships

You can’t expand your business without the help of others. Network with thought leaders in your industry, attend events, and join online groups to build relationships with potential customers, partners, or investors.

Don’t forget about your existing network, either. Keep in touch with friends and family who can provide valuable advice and support.

Put Customer Experience at the Forefront

When it comes to growing a successful business, customer experience should be your number one priority. You can make sure your customers have a pleasant experience and leave feeling happy in several ways.

Understand the Pain Point

Start by understanding their needs and providing solutions that meet those needs. For instance, if you’re a restaurant owner, you can provide online ordering and delivery services to make it easier for customers.

Show That You Care

You can also use customer feedback to improve your products or services. Collecting feedback and responding promptly will show your customers that you care about their experience and value their opinions.

Train Employees for Better Experience

Consider investing in training your employees. They are the ones who will be interacting with customers, so make sure they have the necessary skills to provide excellent customer service.

Give Your Customer a Reason to Come Back

You must show appreciation by rewarding loyal customers with discounts or freebies. For instance, you can create a loyalty program that rewards loyal customers with discounts when purchasing. It encourages them to come back and purchase again.

Work on Your Digital Presence

Since most customers interact with a business digitally, you must ensure your website offers a seamless experience. Have an intuitive design, fast loading speed, and easy-to-use navigation.

Final Thoughts

An entrepreneurial journey has its ups and down. You might have made some regretful decisions, like investing in a project that didn’t pan out or spending too much on advertising without seeing any returns. But don’t give up. The most haunting mistakes a business owner can make are the ones that are repeated. Learn from your past and move forward with a fresh perspective.

Remember to invest in the right people, tools, and processes to create a solid foundation for success. Invest in yourself by reading books, attending seminars, and surrounding yourself with the right people who will motivate you to push forward even when times get tough.You started a business with a dream and are now ready to take it to the next level. Grow intelligently!

The post Tips for Growing a Successful Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/tips-growing-successful-business/

The Quattro Development Philosophy on Corporate Philanthropy

Home Business Magazine Online

As the public demands more accountability from businesses, many corporations find themselves giving to charity or starting philanthropic campaigns almost as an afterthought. But for the co-founders of Quattro Development, one of the premier small-shop developers in the United States, philanthropy is a core value of their business.

Whether it’s sponsoring Little League teams, assisting at homeless shelters, or offering a leg up to people who want to get started in real estate, Rob Walters and Mike Liyeos believe giving back is a smart way to conduct life and business.

“I spent half of my honeymoon in Prague with some kids from the west side of Chicago that I had met at a YMCA, where I did a Big Brother program. I met my wife at a women’s shelter. Personally, I’ve been involved in quite a bit of different types of philanthropy,” Rob Walters says.

Walters and Liyeos share some of the most recent philanthropic projects they’ve supported through Quattro Development, as well as the impact these initiatives have had on a national scale.

The Quattro Impact Fund

It’s difficult for Walters and Liyeos to invest in philanthropy as much as they would like, but the duo does their best to put charity work at the top of their list. Before founding Quattro Development, Walters got a taste of philanthropy by establishing the nonprofit First Chance.

‘“I had co-foundedthis nonprofit out of college called First Chance to raise money for kids who just don’t get the opportunities to study abroad or volunteer abroad to be able to do that as juniors in high school,” Rob Walters explains. Eventually the nonprofit wound down as Walters and his co-founder moved into different phases of their lives, but Walters always wanted to try philanthropy again.

When Quattro Development got on its feet, Walters and Liyeos knew that giving back was something they were eager to pursue, so they set up the Quattro Impact Fund.

They didn’t necessarily have a goal for the fund, but they knew they wanted to use the cash when there was a cause that needed their help. “The whole point was to set up a fund where we could set aside money for giving away,” Walters says. “Over a few years, we ended up giving well into the six figures.” The pair gave away to multiple deserving causes, ranging from donating to food pantries, to helping fund a documentary that an army veteran suffering from PTSD was creating to paying for the funeral of a friend that was made at a homeless shelter.

The Quattro Impact Fund lapsed as Quattro grew because it complicated the company’s tax filings. But the co-owners have plans to restart a similar initiative in the future. “It’s still the goal to continue to do things like that and be able to share in the profits of our company with things that we find valuable outside of business,” Rob Walters explains.

Little League Team Sponsorships and Giving Back

Rob Walters and Mike Liyeos also believe that it’s important to get kids involved in charitable actions.

“When my son was 12 years old, his baseball team was going to an out-of-town tournament in Cooperstown, New York, which is where the Baseball Hall of Fame is. It’s expensive to go and not all families could afford to go,” Mike Liyeos explains. “ I thought it’d be great if Quattro Development could sponsor part of that to allow that trip to happen. Rather than just put up the money, I thought it’d be more rewarding for each of the kids to know that they were working and contributing to the world to earn this sponsorship.”

In exchange for paying the team’s way to Cooperstown, Quattro Development asked the athletes to volunteer once a month at a homeless shelter. The experience was a home run for everyone. The homeless shelter got a team of eager volunteers, and the athletes were able to attend the game without worrying about finances.

One-on-One Outreach

Walters and Liyeos have also done personal outreach to those in need. One year, while attending the International Council of Shopping Centers in Las Vegas, they met a man on the street who was experiencing homelessness. “He ended up telling us his life story and explained how he was trying to find a job, but he didn’t have a driver’s license because he didn’t have a home address. If he could get a driver’s license, that would just be the first step to getting a job and changing his life,” Mike Liyeos says.

Liyeos and Walters drove the man four hours to meet with a family member who could give him a place to stay. “We took him to Walmart and we bought him clothes and lunch at Subway and heard more about his life story,” Liyeos says. “I’ll get a call from him once or twice a year. He reminds us every time we talk to him how he was able to change his life because we had faith in him, and he totally believes that us taking that chance on him redirected his life to move in a more positive direction.”

Building a Brighter Future Through Corporate Philanthropy

Walters and Liyeos give back through Quattro Development because they feel it’s the right thing to do. But giving back has permanently changed how the two-approach business as well.

They believe it’s added more humility and fairness to how they conduct business. “I think we try to be humble,” Liyeos says. “We’re probably fair to a fault,” Walters chimes in.

For example, because of their unique perspective, the two haven’t taken developer fees on their deals in recent years. “I think a lot of developers think that’s crazy,” Walters says. Instead, Quattro earns a living by doing profitable projects. “If a project works out then we’ll get paid. If it doesn’t, then we should have done a better job,” Walters concludes. Quattro has yet to lose money on any of its projects.

Whether it’s through philanthropy or their humble approach to business, the co-owners of Quattro Development believe that treating people well will bring something good back to the firm. “If we service their needs, then the business will take care of itself,” Mike Liyeos concludes.

The post The Quattro Development Philosophy on Corporate Philanthropy appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/quattro-development-philosophy-corporate-philanthropy/

Make money from the local elections – be a poll clerk

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The local elections will be held on Thursday, May 4th this year. Many people don’t realise that local elections are more than a chance to cast your vote — they are an opportunity to make money.

When you vote in any election, you’ll almost certainly have noticed the poll clerks overseeing everything.

However, have you ever considered making a bit of extra cash as a poll clerk yourself? Can you make yourself free for the whole day?

If so, you can earn around £250 for a day’s work in a polling station.

It’s a quick and easy money-making idea and ideal if you are retired or a student.

In this article, we explain how to become a poll clerk. Read on to learn how you can be a part of political history — and get paid for it.

Who can become a poll clerk?
What’s involved?
How much can I make?
How do I apply?

Who can become a poll clerk?

Anyone is eligible to act as a poll clerk, providing they are over 18, literate and numerate and not a member of a political party participating in the election.

The only other requirement is that applicants must be on the electoral roll – if you’re not, you really should be. Not being on the electoral roll can damage your credit rating!

If you’re not on the electoral roll you can register to vote on the Government’s official website. You can also find your local Electoral Registration Office by clicking here. Alternatively, give your local authority a call.

What’s involved?

As a poll clerk, you are there to set-up the polling station and make sure correct procedure is followed throughout the day, including after voting closes.

Your duties include checking people are eligible to vote, checking and marking electoral numbers, stamping and issuing ballot papers, and, crucially, making certain that votes are cast in secret and put into the ballot box.

You answer to the Presiding Officer, who is the official in charge of a polling station.

It’s a long day, usually from early morning (before 7am) till at least 10pm when the voting finishes.

You can also apply to help count the ballot papers in the evening, but be aware that this is, as you can probably imagine, pretty frantic work.

For more information on the duties of a poll clerk, and the requirements to become one, things are summarised well by Croydon Council or you can look at the Handbook for Polling Station Staff here.

How much can I make?

The amount you earn varies from council to council so it depends on where you apply.

You should be getting at least £100 for the day and councils who pay the most will offer £250 or more.

To find out how much your local council pays, simply visit their website and search ‘poll clerk’. For a list of local authorities in England and Wales, click here.

It’s also worth bearing in mind that if you have worked at a polling station on at least two other occasions, you can apply to become a Presiding Officer, which means more money!

Leeds City Council gives a good summary of the duties of a Presiding Officer and what you must have to become one.

How do I apply?

Usually, poll clerks have worked for their local council, but this experience is not a prerequisite.

Most councils and local authorities have information on how to become a poll clerk on their website.

Either visit their website and search ‘poll clerk’, or simply Google ‘become a poll clerk’ followed by your town, city, or council. For a list of council websites, click here.

Alternatively, you can call your local authority and ask for the Elections and Registration Office, or send them an email telling them that you’re interested. They’ll send you a form if they need clerks.

Don’t leave it until a week before an election to apply because the positions will probably already be filled – it’s better to apply sooner rather than later.

Some local authorities recruit all year round so you can keep applying and be put on a waiting list for the next election.

If you are selected as a poll clerk you will attend a training/briefing session and then be sworn in the day before the election.

On Election Day, a Presiding Officer oversees the whole station and will supervise and instruct you.

Have you ever made money as a polling clerk? Do you have any other good money making ideas? Let us know in the comments section below – we love to hear from you!

The post Make money from the local elections – be a poll clerk appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/poll-clerk-make-money-from-the-local-elections

Join the Zoo-normous Easter egg Hunt this April

Reading Time: 2 mins

Join the zoo-normous Easter egg hunt at London Zoo this April!

Looking for somewhere fun to take the little ones this Easter break? Hop on down to London Zoo for an Easter egg hunt like you have never seen before!

Now is the time to put on your thinking caps and switch on detective mode. Families visiting the conservation zoo will be tasked with cracking secret codes. This will help to find the golden egg, hidden amongst the 36 acres of wildlife.

Between Saturday 1st and Sunday 16th April 2023, you can join the search for the zoo’s egg-laying animals in the heart of the capital city. From Humboldt penguins, ostriches and clown fish to beautiful and elegant flamingos, there are stunning and interesting species to see wherever you look.

Cunning wildlife-themed riddles and clues will be used to test the most devoted of animal lovers. So, get your friends and family involved for an egg-citing day out.

Biotechnology & Medical Research (NEC)

The zoo is home to Critically Endangered Sumatra tiger cubs Zac and Crispin. You’ll also see Galapagos tortoises Polly, Dolly and Priscila. You’ll find clues all over the establishment, seeing cheeky gibbon Jimmy along the way. The whole family will be inspired and gain a real passion for wildlife in this unique day out.

Children will be given special code-cards at each spot, which they can stamp. This will help them un-scramble the code and decipher the top-secret location of the Golden Egg Garden – home to a magnificent golden egg. Step aside, James Bond – your little ones will take on this mission.

After all the excitement of the Easter fun, you can check out new arrivals at the zoo, including Amara the pygmy hippo and baby sloth Nova. You can also listen to interesting talks from zookeepers and let your little monkeys burn off steam at the Animal Adventure play area.

Plus, the Zoo-normous egg hunt is free – meaning there are no additional costs to join in. You just need to pay zoo entry, and under 3s go free. Find out more.

The post Join the Zoo-normous Easter egg Hunt this April appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/join-the-zoo-normous-easter-egg-hunt-this-april

5 must-know Reddit Ads tactics for B2B marketers

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must.

More than knowing the latest trends, we must continually assess:

Where this target audience is. (What platforms are they on?)
Where they are engaging with content.
What type of material they are consuming.
And most importantly, how to win their trust and keep it.

On the flip side, all marketers know many platforms today are overcrowded with advertisers.

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Enter Reddit Ads. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

This article will outline tactical recommendations if you want to test the platform for the first time or need help to improve current campaigns.

1. Conversation placement ads > standard ads

Why use standard promoted ads when you can engage prospects when they are the most engaged?

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Picture this. You’re a business interested in placing an ad on Reddit.

You go to the platform, learn about “Google Ads” and navigate to a conversation thread comparing three solutions you believe are right for your business.

Surprise, you can place your ad right there to add more information about your business.

Since Reddit ranks organically, this increases your chances of showing up at the right time, especially when prospects are actively researching – particularly important for niche searches or verticals.

2. Instead of uploading emails lists, create website remarketing pools

B2B marketers love good email remarketing. While it’s available on Reddit, match rates for business emails are very low.

Since email domains are not a popular option – unless you are paying for a solution like Liveramp – there is only one other alternative.

Set up the Reddit pixel across your website. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.

The Reddit pixel is also a great window to confirm your best audience, whether it’s your current customers (if you have a login section on your website) or customers who land on your confirmation page (if you are a B2B ecommerce site).

Other advantages of using the Reddit pixel include:

Ability to set up lookback windows between 1 and 90 days.
Option to include and exclude pixel events to make sure you are not overlapping audiences
Flexible conversion events ranging from pageviews and view content to lead and purchase.

Get the daily newsletter search marketers rely on.

See terms.

3. Find the right subreddits to target

Reddit is formed by communities called subreddits, typically denoted by a “r/” prefix preceding the category’s name.

Subreddits can also be bucketed into larger topics, for example, gaming, crypto, or television, among many others.

You might be wondering how to find the best subreddits to place your ads.

This interactive tool allows users to map out subreddits and see how they connect to other related or more specific subreddits.

For example, you can start by searching for the r/emailmarketing subreddit, and the tool will auto-generate a web of related subreddits, which you can then sort by category (i.e., new, hot, rising, and top).

For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed.

On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, content marketing, and growth hacking.

But the map indicates that marketing automation can also be tied to more niche subreddits such as CRM, B2B SaaS, B2B marketing, and HubSpot, to name a few.

4. Content is king

While all the tactics we’ve reviewed are very helpful performance drivers, at the end of the day, a truly successful Reddit ad is contingent upon content quality.

Reddit users visit the platform to find “their people” – communities with a shared interest.

These communities are the lifeblood of the platform and the source of the raw, honest information users seek.

As marketers, we simply can’t use the same whitepaper or demo we might leverage on Google or LinkedIn Ads.

This doesn’t mean advertising on Reddit or creating powerful content for Reddit has to cost you a lot of money.

Rather, we need to shift our mindset to creating content that will be engaging and interactive, such as:

Free trials: The Reddit community is all about learning about new products or brands, so let them try you for free! No strings attached. This will boost conversion rates and puts you in a position to target niche communities and untapped audiences.
Alphas or betas: Get honest feedback you can then upsell. This is magic content for B2B promotions via Reddit Ads. You can also set up a sales nurture track with your business development and product teams (it wins you points internally, too!) to automate follow-up time and get prospects on the phone engaged with the right stakeholders, which makes the prospect feel like a partner versus just another lead. Win-win!

5. Control is key: Inventory types for sensitive B2B markets

Some industries are deemed sensitive within the B2B umbrella (i.e., healthcare, government, and pharmaceutical).

Controlling where your content might appear is of the utmost importance if you’re part of one of these industries.

To address this, Reddit released a feature called “inventory type” in 2020, which allows you to control your reach within the platform.

There are three inventory types on Reddit:

Expanded inventory.
Standard inventory.
Limited inventory.

The limited inventory category, created in partnership with Oracle Data Cloud’s contextual intelligence, goes through Reddit rules and systems and third-party filtering, thanks to Oracle. This ensures advertisers can strengthen their brands through a regulated approach.

Many marketers have also expressed concerns about brand safety on Reddit, which often stem from a lack of understanding and the misconception that Reddit ads can appear almost anywhere and in any community.

This isn’t true. Ads on Reddit can only appear in hand-picked communities, and you can even enable or disable comments on your ads.

For even more control, marketers can include or exclude audiences so only the right people to see your ads.

Your target audience is very likely on Reddit!

Sometimes an overlooked platform, Reddit is a great opportunity for B2B advertisers to reach niche communities while strategically diversifying media plans.

Wondering if your audience is on the platform? Reddit is the fifth most visited website in the U.S., according to Semrush.

Follow the tactics outlined above and experiment with what’s possible on Reddit. It just may be the opportunity you’ve been looking for to fuel your marketing efforts.

The post 5 must-know Reddit Ads tactics for B2B marketers appeared first on Search Engine Land.

Original source: https://searchengineland.com/reddit-ads-tactics-b2b-marketers-394963

2023 Salary & Career guide: How much search marketers make

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey.

Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size of the company or organization you work for.

By the numbers. VP and C-level positions earn the most – $220,613 in annual compensation, on average. Directors and senior directors earn $122,760; managers $87,688; and staff $60,866, all on average.

*Average search marketer salaries in U.S. dollars.*

Those who hold the position of VP or higher make 3.62 times more than their staff, according to our survey.

Salaries vary greatly within roles. Averages sometimes can be misleading. So let’s break that down a bit further to get a more nuanced view:

VP and C-level positions range from $50,000 to $400,000.
Director and senior director-level salaries range from $25,000 to $300,000.
Manager-level salaries range from $15,000 to $300,000.

Why the variance? Location is one big reason (see our Methodology section below). But there are more factors, such as the size of the organization and years of experience.

Case in point. Respondents who work at the largest companies get greater compensation. Search marketers at organizations with more than 10,000 employees earned $169,988, on average.

41% of the search marketers in our survey work at companies with more than 500 employees.

More than 40% of search marketers work at companies with more than 500 employees.

Compensation increases with seniority. Years of experience typically translate into higher compensation.

The first jump in salary comes around year six or seven (~$66,000 to ~$88,000), and the second salary jump comes when you reach year 10 (~$88,000 to ~$120,000), our data showed:

Graduate degrees don’t factor in compensation. Of the 276 respondents who answered this question, 66% said they did not have a graduate degree and earned $95,039, on average.

Meanwhile, 16% reported having a graduate degree in business, but their average salary was only slightly higher at $98,988, on average.

Graduate degrees not a factor in compensation

Context: In the U.S., 14.4% of those age 25 and older hold an advanced degree (master’s, professional or doctoral), according to U.S. Census Bureau data.

Meanwhile, more than 90% of search marketers have an undergraduate degree.

64% work at brands; 32% at agencies. Nearly two-thirds of respondents worked at brands.

Almost half (47%) of those working at brands primarily reported into marketing, while 15% reported to digital or ecommerce.

The majority (72%) of respondents said their role was digital marketing.

7 in 10 said their role was digital marketing.

Of the 11% who answered “other,” more than half had “SEO” in their title.

Methodology. We surveyed 510 marketers between Jan. 11 to 23; 413 of those provided salary information. Invitations to take the survey were amplified on and by Search Engine Land.

Nearly 67% of the 510 respondents live in North America; 20% live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Others were excluded due to the limited number.

The survey had more than 20 questions related to career roles, salary, technology, job satisfaction and challenges/frustrations. Respondents were given the opportunity to reveal their age and gender.

More to come. Over the next two days, we’ll look at the differences in salaries and careers of women and men, and also dig deeper into roles and responsibilities.

The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land.

Original source: https://searchengineland.com/search-marketer-salary-career-guide-2023-394881

Stay in the Loop: How China Post Tracking Keeps You Updated on Your Parcel’s Delivery Journey

Home Business Magazine Online

One courier that is frequently used for shipping from China is China Post. In this article, we will delve into the ins and outs of tracking China Post packages and provide valuable insights to make your shipping experience hassle-free.

Tracking China Post Packages: What You Need to Know

China Post is a fantastic option if you’re looking for a dependable and affordable shipping option from China. To ensure that your package reaches its destination promptly and undamaged, it is necessary to track it throughout the shipping process. Here are some essential tips to help you track your China Post packages:

Use a trustworthy tracking website: There are numerous websites online that provide tracking services for packages sent by China Post. Not all of them, though, can be trusted or relied upon. It is advised to use a reliable website that provides real-time tracking data, such as PKGE.net.
Get a tracking number: A tracking number is necessary to follow the progress of your China Post package. This number is typically provided by the seller, or it may be written on your shipping invoice. It is essential to keep this number safe and secure as it is required to track your package.
Recognize the tracking procedure: China Post employs a complicated tracking system that can be difficult to comprehend for novice users. Understanding the tracking process is crucial if you want to receive accurate updates about the whereabouts of your package.
Check the tracking information frequently: To stay informed about the status of the package, it is advised to frequently check the tracking information. This will allow you to take necessary action in case of any delays or issues.

Simplify Parcel Tracking with PKGE for China Post Deliveries

If you’re looking for an easy and convenient way to track your China Post parcel, PKGE is an excellent solution. To get started, all you need is the tracking number provided by China Post, and then you can simply input the code into PKGE’s tracking tool. With just a few clicks, you’ll be able to see the most up-to-date information about your parcel’s delivery journey, including estimated delivery dates and times, as well as any updates on potential delays or issues. Plus, PKGE provides real-time notifications so that you can stay in the loop on your parcel’s delivery status. Tracking your China Post deliveries has never been simpler.

Benefits of Tracking China Post Packages

Tracking your China Post package offers several benefits, including:

Peace of mind: Knowing where your package is and when it will arrive at its destination provides peace of mind.
Improved communication: Tracking your package allows you to communicate effectively with the recipient and seller, providing updates on the package’s status.
Minimizes the risk of loss or damage: Tracking your package enables you to take necessary action if the package is delayed or lost. This minimizes the risk of loss or damage.
Saves time and money: Tracking your package saves time and money by providing accurate information on the package’s location, allowing you to plan accordingly.

Conclusion

In conclusion, tracking China Post packages is essential to ensure timely and hassle-free shipping. By following the tips mentioned above and using a reliable tracking website like PKGE.net, you can stay updated on your package’s status and avoid any issues during the shipping process. Remember, tracking your package not only provides peace of mind but also minimizes the risk of loss or damage, saves time and money, and improves communication with the recipient and seller. So, start tracking your China Post packages today and enjoy a hassle-free shipping experience.

The post Stay in the Loop: How China Post Tracking Keeps You Updated on Your Parcel’s Delivery Journey appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/business-spotlights/china-post-tracking-keeps-updated-parcels-delivery-journey/

Demystifying Digital Marketing Automation for Small Businesses – A Complete Guide

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Digital marketing is a specialism that can be completely transformed through automation, and so it’s worth taking note of if you run a small business and don’t have a huge in-house team to take care of promotional tasks manually.

To learn more about this influential niche of modern marketing, stick around and we’ll give you the lowdown on what you need to know.

What Is Digital Marketing Automation and Why Should Small Businesses Care?

Digital marketing automation (DMA) is a process of using technology to automate repetitive digital marketing tasks. It allows small businesses to save time, resources, and reach more customers by automating their online activities such as website visits, email campaigns, and social media interactions.

DMA also helps boost overall efficiency when it comes to managing customer relationships across multiple channels, from initial contact all the way through conversion. By taking advantage of this powerful asset, small businesses can stay ahead of the competition while still maintaining good customer service standards.

Identifying Your Goals: Crafting a Winning Strategy for Automated Digital Marketing

Before you can begin to take advantage of digital marketing automation, it’s important to understand your goals. What do you want to achieve? Are you looking to increase website visits and improve your conversion rates, drive more sales, or boost customer engagement?

Once these objectives are identified, they should be used as the foundation of your automation strategy. From there, you can pinpoint which channels will work best in reaching those goals, and create an action plan that outlines each step needed in order for them to be accomplished successfully.

By doing this upfront planning stage correctly, small businesses can develop a strong framework on which their automated campaigns will run smoothly and efficiently, providing maximum results with minimal effort.

Setting Up Your Systems: Tools & Platforms You Need for Successful Automation

In order to make the most of your digital marketing automation, you need to have the right tools and platforms in place.

Depending on your goals and needs, these may vary from one business to another, but popular choices include the salesforce marketing cloud for advanced personalization capabilities or Hootsuite for scheduling social media posts.

Other useful services are A/B testing software that helps optimize campaigns by allowing businesses to test different versions of their content against each other.

Gaining an understanding of how these systems work will allow small businesses to effectively set up automated processes.

Time-Saving Tips to Maximize Efficiency with Digital Marketing Automation

Utilizing digital marketing automation can be a great way for small businesses to save time and resources while still gaining the maximum returns. To ensure you are making the most of your automated processes, here are some helpful tips:

Set up triggers that will automatically kick off tasks at specific times — this could include emails or social media posts.
Schedule campaigns and promotions in advance so that they go out at a point that will maximize their reach and enhance engagement.
Harness AI-powered chatbots as another layer of customer service — these can provide answers to frequently asked questions quickly, and free up employees’ valuable time.
Create personalized content based on campaign data — this allows businesses to target customers more accurately based on their past interactions.

Final Thoughts

Even with all of the automation that’s achievable with modern digital marketing tools, you still need to be adept at putting them to work for you, and willing to accept that they aren’t infallible. Only by digging into the data of each campaign can you see whether you’re hitting the mark, or whether improvements are needed for the next batch of promotional content.

The post Demystifying Digital Marketing Automation for Small Businesses – A Complete Guide appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/marketing/internet-marketing/demystifying-digital-marketing-automation-small-businesses-complete-guide/

Cash for Trash? Currys extend scheme to your doorstep

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Last year, tech giant Currys has launched a ‘Cash for Trash’ trial scheme. A year on, the scheme is still going. This is where customers can take their unwanted or unused electronic items to their nearest Currys store in exchange for a voucher worth at least £5 to use on their next in-store or online purchase.

Now, the UK’s largest tech retailer is bringing the opportunity directly to your door, announcing the new door-to-door recycling service, ‘Currys Collects’. So, what is this new initiative and what does it involve?

The scheme
What will be collected?
What Currys are saying
Where else can you take unwanted items?
Where is my nearest Currys?

the scheme

This new initiative follows on from the success of the Cash for Trash scheme, which has seen over 46,500 tonnes of electrical goods, household appliances and tech recycled in the last year. However, understanding there may be thousands of potential customers unable to come into the store, Currys are bring the scheme to people’s doors.

Disregarded electrical items and tech is the fastest-growing waste stream in the UK. A whopping 155,000 tonnes of e-waste is thrown into household bins every year. We are one of the world’s largest producers of e-waste, producing 23.9kg per head on average.

With 190,000 tonnes of unused electrical items being hoarded by UK households at this very moment, Currys Collects is designed to raise awareness of how to correctly dispose of tech devices.

What will be collected?

This new scheme couldn’t come at a better time. New research has revealed that 76% of people feel guilty for not recycling tech properly. Another 38% admitted that they do not know how to dispose of electrical goods correctly, either. Shockingly, more than one in three 18 to 34 year olds (35%), said they had no idea small batteries, such as those from a TV remote, could be recycled. An estimated 600 million batteries end up in landfill each year.

The pilot scheme, currently taking place in Bradford sees a Currys Collects electric van driving around the city, collecting unwanted tech from people’s front doors. Additionally, the bank will park up at the local community centre. This is for drop-in centres, where experts will answer questions the public may have, as well as collect tech in exchange for £5 cash for trash vouchers.

The items being collected include a huge array of items, including anything that uses wiring or batteries, such as batteries, chargers, cables, beauty appliances such as hair straighteners and dryers. The scheme also happily collects kitchen appliances, including kettles and toasters.

cash for trash

what currys are saying

Mandeep Gobindpuri, Head of Circular Economy at Currys said:

“We know that people want to recycle – our survey found that 84% of the nation said they would recycle their old tech – but more than half either don’t know how to or lack the means to do so. Our new service aims to address both issues by collecting and educating the public. And what better time than spring to look into your cupboards for all those idle cables, outdated phones, broken remotes and used batteries. Virtually anything that houses a plug or battery holds value through its materials, no matter how damaged it is. We’re hoping to make it as easy as possible to recycle your unwanted or broken tech – and in a small way, help us live more sustainably.“We are making great progress on educating the nation about tech recycling and going into 2023, Currys Collects takes that one step further by bringing it right to people’s doors. We hope the Currys Collects pilot is a success and that we can eventually take nationwide.’”

Where else can you take unwanted items?

There are other ways to get cash for things like smartphones, satellite navigation systems, speakers, headphones, laptops and cameras. Businesses including CeX, Cash Generator and MoneyMyTech are a good place to start. MoneyMyTech gives people the chance to sell certain unwanted tech goods. All you have to do is review the quote you’re offered, and complete a sequence of steps.

We offer you a guide to is another way of getting cash for your old unwanted CDs here, while WeeeCharity is a not-for-profit UK charity that recycles nearly every kind of electrical item, regardless of condition. They provide these items to businesses, consumers and education facilities in need of them.

Where is my nearest Currys?

Once we have decided what we want to take, literally just take the items to your nearest Currys store. Find out where it is here.

You can also find out more about the Cash for Trash scheme here.

The post Cash for Trash? Currys extend scheme to your doorstep appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/currys-offer-cash-for-your-trash