Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user.
Lead gen marketers rejoice!
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Enable enhanced measurement. Enhanced measurement should be enabled automatically if you already have a web data stream created. If not, check your analytics account and turn this on.
Dig deeper. You can read the announcement from Google here.
Why we care. With so many new shopping products being released lately, it’s nice to see one for lead gen. The new enhanced measurement feature will let you see visitors to your website who started filling out forms but did not complete them for some reason. With that information, advertisers can create remarketing campaigns with unique messages to entice visitors to come back and complete the form.
Scholarships are great ways to help pay for school. Moreover, they can also be sources of inspiration for entrepreneurs like Hunter Hobson. By offering financial assistance and opportunities to network, scholarships help entrepreneurs get their starts and achieve their long-term goals.
About Scholarships
Not only do scholarships help pay for school, but they also connect you with influential people who can further your career. They are investments in your future.
Some are based on need. Others are based on things like your grades, your interests, or how you plan to use your education.
Academic: These are based on your grades and test scores.
Athletic: These are given to students who excel in sports.
Minority: These are given to students who belong to minority groups, such as African Americans, Native Americans, and Latinos.
Need-Based: These are given to students who have low incomes.
For Women: These are given to women who want to pursue careers in traditionally male-dominated fields, such as engineering or science.
Helping in Eighteen Ways
Here are eighteen ways that scholarships can help new entrepreneurs succeed.
Financial Aid
Scholarships can provide the financial assistance needed to attend school and get a degree in a field related to entrepreneurship. This can help entrepreneurs gain the knowledge and skills necessary to start and grow their businesses.
Inspiration
Scholarships can be sources of inspiration for entrepreneurs. By seeing others who have received them and gone on to successful careers, entrepreneurs can be motivated to achieve their own goals.
Forming Connections
Scholarships can offer opportunities to meet other students who are interested in entrepreneurship. These connections can be valuable when it comes to starting and running a business.
Meeting Mentors
Scholarships can give entrepreneurs access to mentors who can provide guidance and advice on starting and growing a business. These mentors can be valuable resources for entrepreneurs as they launch their businesses.
Developing a Support Network
Scholarships can help entrepreneurs develop support networks of people who are interested in and invested in their successes. These networks can provide valuable advice, resources, and connections as entrepreneurs grow their businesses.
Building Confidence
Scholarships can help entrepreneurs build the confidence they need to succeed in business. By investing in entrepreneurs, scholarships can show them that they have what it takes to achieve their goals.
Improving Time Management Skills
Scholarships can help entrepreneurs improve their time management skills. These are essential skills for entrepreneurs who need to balance their academic commitments with their business goals.
Gaining Real-World Experience
Scholarships can provide entrepreneurs with opportunities to gain real-world experience through internships and other programs. This experience can be invaluable as entrepreneurs launch their businesses.
Learning How to Raise Funds
Scholarships can teach entrepreneurs how to raise funds for their businesses. This is an important skill for entrepreneurs who need to secure financing to start and grow their businesses.
Developing a Business Plan
Scholarships can also help entrepreneurs develop business plans. This is a crucial step in starting any business and can help entrepreneurs secure funding and resources.
Opportunity Exposure
Scholarships can provide funding for travel to attend conferences and networking events related to entrepreneurship. This can help entrepreneurs gain exposure to new ideas and connect with potential customers and partners.
Funding Projects
Scholarships can offer funding for research projects related to entrepreneurship. This research can help entrepreneurs develop new products or services or improve existing ones.
Memberships
Scholarships can pay for memberships in professional organizations related to entrepreneurship. These memberships can keep entrepreneurs up-to-date on industry trends. Moreover, they connect entrepreneurs with other professionals in their fields.
Internships
Scholarships can provide funding for internships with businesses in the entrepreneurs’ chosen industries. This experience can allow entrepreneurs to learn about businesses’ operations. In addition, it builds their skill sets.
Start-Up Help
Scholarships can cover the costs of starting a business, including purchasing supplies, equipment, or office space. This can help entrepreneurs get their businesses off the ground without incurring too much debt.
Economic Assistance
Scholarships can offer financial assistance for living expenses while entrepreneurs are starting their businesses. This support helps reduce stress. In addition, it allows entrepreneurs to focus on growing their businesses.
Insurance Coverage
Scholarships can provide coverage for health insurance premiums while entrepreneurs are starting their businesses. This coverage helps protect entrepreneurs from unexpected medical bills that could derail their business plans.
Child Care Assistance
Scholarships can offer financial assistance for childcare while entrepreneurs are starting their businesses. This support helps entrepreneurs balance their parenting responsibilities with their business goals.
Conclusion
Scholarships can provide a variety of benefits to entrepreneurs who are starting or running businesses. These benefits can include funding for research projects, internships, start-up costs, and financial assistance for living expenses and childcare.
Scholarships can also help entrepreneurs build confidence, improve their time management skills, and gain real-world experiences. By providing opportunities for networking and education, scholarships can help entrepreneurs grow their businesses and achieve success. If you are an entrepreneur, then consider applying for one to help you reach your goals to become successful like Hunter Hobson.
When a business is developing its marketing and promotional strategies, it is essential to focus on building brand awareness with the right target audience in mind. Getting your products and services in front of thousands of people is excellent. However, the effort is moot if those people are not interested in what you are selling.
Do you have a fantastic product and want to ensure optimal sales results? You need to focus your marketing efforts on attracting a target market that benefits from your products and/or services.
If you are unsure of the steps to take to reach your target audience effectively and convert potential customers, you are in the right place.
What Is a Target Audience?
A business’s target audience is the people who will purchase its products and services. For example, if you wrote a children’s book, your target audience would be children and parents. If your book were specifically about ocean wildlife, your target audiences would be families that live near the water, children that enjoy water and wildlife, and parents who want to educate their children on marine life. These groups of people are most likely to buy your product because they have a specific interest and will find value in what you are selling.
Finding your target market is one of the first steps in developing a solid promotional marketing strategy.
Why Is Identifying Your Target Market Important for Your Business?
Identifying your target audience has enormous benefits for your business. Knowing who your potential customers are can produce a stronger return on investment (ROI) and lower overall marketing campaign costs.
When you know your target audience, you can concentrate your efforts on targeting consumers who want to buy your products and services. The many benefits of knowing and reaching your target audience include the following:
It makes advertising easier.
It is cheaper than attracting groups of people who are not interested in your services.
It shows you understand your customers on a more genuine level.
Your business benefits from attracting repeat customers.
80% of marketers involved in a research study said, “Target audience-tailored content on social media is more effective than non-target audience-tailored content.” Do not waste your marketing budget on people that are not going to buy your products. 51% of consumers in a report by Marketo Engage said that brands send too much content that is not relevant to them. This can sometimes be frustrating.
How to Find and Reach Your Target Audience
A lot of strategic planning goes into finding the right target audience for your business. Here are a few things you can do to find out who your target market is and the best way to get its attention:
Break It Down
You can break your marketing campaigns into groups, such as identifying the target demographic, geographic, psychographic details and even behavioral specifics.
Consider where people who might be interested in your product live. How do they live their lives? How old are they, and what gender are they? What do they do for a living, and what might their general attitude be? Narrow your target audience down as much as possible to reach your target audience more easily.
Personalize Your Marketing Campaign
When you have narrowed down your target audience, it is easier to construct a consistent yet personalized and intuitive email that suits them.
Suppose your target audience identifies as middle-aged women who have children and want to be more active. Your marketing campaign should start with something women-focused with a touch of femininity. It should also show an understanding of mothers’ valuable time and the need to care for their children.
Research shows that businesses that personalize their marketing strategies could see a revenue increase of up to 25%.
Develop a Consistent Message
Keep the message consistent and clear. Confusing your audience will not do your business any favors. An unclear message leads audiences to ask too many questions that take the focus away from the product or services.
Consistency builds trust and loyalty within your target audience and connects relevant audiences with your brand. Social media ads in digital marketing strategies are the perfect examples of this. Your message needs to add value and be consistent for your social media platforms to gain an organic following of loyal customers who have a genuine interest in your brand.
Targeted ads are great ways to get through to your intended audience. Keep in mind that your tone of voice, message, quality, and values must align whenever you post content on social media sites.
Take Advantage of Promotional Products
Choose a promotional product targeted toward your perfect client. Once you have found your target audience, you can use promotional products to entice, attract, and promote your brand to prospective customers who have interest in your brand.
Promotional products improve client retention, awareness, and loyalty. Choose a product your audience will find useful and include this in your marketing strategy to see the benefits for yourself.
It Helps to Know Your Target Audience
Businesses can thrive and see quicker growth when they know their target audience. Identifying and understanding the people who want to buy your products allows your business to focus on a more affordable marketing strategy with quick and efficient results.
If you have not figured out who your target consumers are yet, use the steps above as a starting point. Get ready to see a steady improvement in your KPIs and your ROI when you put them into practice.
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.
These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to understand consumer behavior better. With Google’s focus on user experience, it is no surprise that they have been rolling out updates to improve search and site experiences.
Some of the most recent changes were aimed at improving page speed and Core Web Vitals, as well as product reviews which shows how much importance Google places upon providing quality content. The helpful content update (HCU) focuses on content for human users, rather than just for ranking (over-optimizing) and not really giving people anything useful when looking for information!
Some marketers have struggled to keep up with and adapt to these changes. Meanwhile, other brands are thriving.
Why?
Because they have learned to stay ahead of Google’s ever-evolving algorithms by focusing on quality content.
Savvy marketers know that they must have similar goals to Google. That means providing content that resonates, engages and converts – wherever, whenever and however consumers discover it.
It’s essential to not just look at where Google is today but where Google is heading over the next six months, next year and beyond. If you can keep pace with these momentous shifts, you can stay ahead of Google and your competition to dominate online in your industry.
The best way to stay ahead is to focus your efforts on content and optimization for the user, not the algorithm.
It’s time to start thinking forward – and fast! Below are five SEO shifts you need to master as we head into the latter part of this year.
1. From SEO just to rank to ‘SEO for content convergence and performance’
Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to ensure that people will find and engage with your content.
The old days of irrelevant content and over-optimizing just for rank means that good SEO and content marketers have a unique opportunity. Those who use good SEO practices and align better with their content partners and writers stand to win in the long term.
Now, more than ever, data can help marketers understand consumer intent to create quality content that aligns with the customer journey and satisfy the human user.
Here’s how marketers can master this shift.
Ensure your content creation is based on intent-led data
Content marketing without data lacks purpose. Data is becoming a key source of business and content intelligence.
Utilize SEO data to understand user intent, define correct audiences, and provide relevant topics people want to read and engage with.
Track and measure these to gain the insights you need to create meaningful content that people want to consume and improve future content marketing efforts.
Foster search, social and content synergy
In combination, organic search, social and content help brands achieve their goals and objectives. Creating high-quality content with SEO in mind from the beginning boosts search visibility.
That great content can then be further amplified via social media, creating demand you can harvest later via search.
Maximize your search engine results page (SERP) footprint
Create and optimize high-ROI content like articles and videos to help people (by answering important or popular questions or providing practical information) or capitalize on trendy topics.
Then help your brand further stand out in the SERPs by winning real estate with featured snippets, site links, related questions, images, videos and tweets.
2. From mobile-first to ‘the need for mobile speed’
For years, Google told marketers about the coming shift to mobile-first – and it finally arrived. Today, optimizing for mobile search, devices, and usability is no longer optional. It’s mandatory.
This is especially true with Core Web Vitals, where the initial focus was on mobile rather than desktop.
While many brands have become mobile-ready, many forget that mobile speed matters the most. Google has begun to factor mobile loading times into its ranking algorithm, which means increasing site speed can help your website gain in the SERPs.
Here’s how marketers can master this shift.
Make your mobile SEO fast and furious
In addition to being attractive and easy to navigate, mobile websites must be fast. About 53% of mobile users leave sites that take more than three seconds to load, according to Google research.
Therefore, following technical mobile SEO best practices (e.g., image optimization, redirects, JavaScript, and CSS) is a necessary barrier to entry in today’s digital world.
Consider contextual mobile content
Focus on creating content that mobile users want and will find valuable. Typically, mobile users are in research mode – searching for information they need or need some inspiration.
Make sure your brand is there and influences that decision when they’re ready to convert, which is more likely to be on a desktop or in-store than on a smartphone.
Design for mobile
CDNs can be a great way to make your media load faster.
One way of doing this is by consulting Google’s latest developer documentation on image optimization and adhering to Web Content Accessibility Guidelines (WCAG).
Working with front-end developers ensures that lightweight crafted HTML5/CSS will help you stay within industry standards while focusing primarily on “is the user getting what they came for.” Ensure your design works well enough so as not to hinder their experience.
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3. From local and hyperlocal to ‘shopping online and in-store’
The hyperlocal opportunity has never been greater for marketers. Hyperlocal targeting lets you reach people based on their location. This is an excellent way for brands to capitalize on “near me” searches and “I-want-to-go” micro-moments and become hyper-relevant and valuable.
It’s worth noting that the COVID-19 pandemic caused many shoppers to choose between online shopping vs. in-store. There’s been a steady increase of people buying from websites on their phones with just one click, according to a Digital Commerce 360 ecommerce study.
Here’s how marketers can master this shift.
Own local search
Make sure critical contact information that people search for is prominent or easy to find. This includes name, address, phone, hours and directions.
Hyperlocal optimization = hyper important
Google’s personalized hyperlocal results give more visibility to smaller geographic locations.
Optimize your Google Business Profile, create localized content and landing pages, use local business Schema markup and monitor the performance of your local keyword rankings.
Build on the intersection of local and mobile
People who do local searches on smartphones have higher intent.
Optimizing for local also means optimizing for users who are on the go. These people have different needs and expectations than those doing local searches on other devices.
Understand and adapt
Some people still prefer visiting brick-and-mortar stores when they need something.
However, most consumers now search for products first through Google or other platforms before making purchases at physical locations as well. Monitor how these trends change over time by tracking ranking fluctuations across industries.
4. From text to voice to ‘multiple search entry points’
To be successful in today’s competitive market, marketers need to build comprehensive strategies that drive interactions at every search entry point. This includes TV sets and smartphones and extends to IoT devices like smart plugs or lightbulbs.
As marketers collect this data, we become a virtual user group, gathering information and understanding where what and why people search.
Here’s how marketers can master this shift.
Understand the customer experience
From product development, customer acquisition, and sales through to service, post-sales support, and loyalty, consumers are searching at every stage to find just what they need at any particular moment.
Ensure consumers have an enjoyable experience from start to finish
You must provide them with what they desire: seamless experiences across all channels without any unnecessary hassle or hindrance.
Get smart about intelligent agents
Many voice searches happen at home, in the car, or on the go, resulting in a more connected world. These intelligent agents use semantics, search history, and user interests and behaviors to provide the best results.
So, make sure content is aligned with the intent and interests of customers at the right moment of the decision journey. Be the best answer.
5. From data to machine learning to ‘intelligent automation’
Google relies on machine learning, in the form of RankBrain, MUM, and its core technologies, to make sense of the massive amounts of data and deliver the best possible search results for users.
We know that the pandemic helped accelerate every organization’s journey to digital transformation. The next step in that process is evolution and who can progress with ease, speed and efficiency.
As marketers, we, too, must turn to data science and machine learning to understand our audience’s intent, interests, and behavior so we can deliver and personalize the content they want.
Here’s how marketers can master this shift.
View data as a source of truth
Martech stacks are being built around data integrations and performance because we simply have too much data and not enough analysts or hours in the day to make sense of it all.
To capitalize on demand, spot patterns, and stay ahead of the competition, marketers need to go beyond the “what” of data to understand the “when” and “why” of analytics.
Utilize AI and machine learning
Machine learning helps marketers spend less time analyzing data and more time creating content that will engage and influence prospects and customers.
Data allows marketers to make better and more accurate decisions more quickly. Define the metrics that matter to your brand, and monitor your search and content data.
This will allow you to track your progress, iterate and improve your content production and organic search optimization for greater visibility and a greater share of voice.
Conclusion
SEO and data are essential for a successful integrated digital strategy with tangible ROI.
By understanding the five points above and consistently measuring your results, you will demonstrate that creating compelling, engaging, thoughtful content is the path to revenue and genuinely worth the investment.
SEO plays a vital role in providing insights, optimizing and measuring content – content has become the cornerstone of any good SEO campaign.
Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user.
Lead gen marketers rejoice!
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Enable enhanced measurement. Enhanced measurement should be enabled automatically if you already have a web data stream created. If not, check your analytics account and turn this on.
Dig deeper. You can read the announcement from Google here.
Why we care. With so many new shopping products being released lately, it’s nice to see one for lead gen. The new enhanced measurement feature will let you see visitors to your website who started filling out forms but did not complete them for some reason. With that information, advertisers can create remarketing campaigns with unique messages to entice visitors to come back and complete the form.
New research from Royal London has shown that millions of UK workers have either had to take on a second job to cover the Cost of Living Crisis, or greatly increase their working hours in their existing jobs due to worries about rising bills.
Second Job and long hours
According to the research, more than five million workers have already taken on extra employment to deal with their outgoings, and ten million more are making steps toward or planning this seemingly drastic approach.
Royal London discovered that millions of UK employees are working extremely long hours, with over a quarter of full-timers staying at work for over 48 hours a week, which is the recommended maximum time: some have said they work 56 hours every week, which equates to over 11 hours each day in a five-day working week.
Research also shows that only 10 percent of UK adults are confident they’ll be able to cope with the current rising costs and aren’t earning enough currently; two fifths working the longest hours are saying they are struggling to meet their basic outgoing costs.
Four in five people in the UK say they’re prepared for the financial crisis, having made preparations, but still a third of people have to take out loans or use overdrafts well before pay day. The main problem is that the outgoings of many greatly exceeds their income, despite taking measures to reduce their spending. As such, millions are being forced to take out loans or other borrowing services unexpectedly.
SAVINGS
Nearly a quarter of UK workers say they have planned to use their savings, but a fifth of people said that they could only fund a small unplanned cost from their savings. This is affecting people’s mental health, which in turn can affect their physical health and well-being, as well as (from a majority of men) an inability to accept or discuss their financial situation and (from a majority of women) feelings of despair and anxiety.
In fact nearly three quarters of UK adults have not approached anyone for help or advice with the Cost of Living crisis.
If you’re finding it hard to pay your energy bills, we advise first of all contacting your energy provider – most are friendly and eager to sort out how much you can afford to pay them from your current income. If not, Citizens Advice are always there to help out.
Sarah Pennells, consumer finance specialist at Royal London, says, “We know that many households started reining in their spending six months ago as costs first started to rise, but with bills continuing to climb, it could be an incredibly tough winter ahead. While many have resorted to making significant spending adjustments, others, despite working all the hours they can, just can’t keep their heads above water.
“While the Government’s energy price freeze announcement will have brought relief, escalating costs across the board are deeply worrying, with only one in ten adults confident they’ll be able to cope financially. It’s not just the impact on people’s finances, rising costs are having a detrimental emotional impact, with over three-fifths saying they are suffering from emotional stress.”
Sara Willcocks, Head of External Affairs at national poverty charity Turn2us, says, “If you are worried about money, we urge you to seek advice as soon as possible. You can do a practical financial health check, which means checking what benefits you are entitled to via the Turn2us Benefits Calculator or, if you have debt concerns, speaking to a specialist debt organisation. You can also find out if you are eligible for any grants towards these costs for energy, furniture and other household essentials via our Grants Search, as well as finding where you may be able to reduce expenditure.”
MoneyMagpie have hundreds (in not thousands) of ideas to get a second income here.
Some mortgage deals have been halted or withdrawn by various banks and building societies. This comes after the pound fell to a 37-year low against the US dollar. Virgin Money is just one of the lenders who have halted their mortgage offers for new customers.
Skipton Building Society have done the same as Virgin Money. Both lenders have said that submitted applications would still be processed based on previous deals. They have said new deals will be announced in the coming weeks, based on the changes within the market.
On the other hand, Halifax have said it will stop mortgages with product fees from Wednesday (28th September). The bank has said this is the result of significant changes within the mortgage market in recent weeks. However, they have said mortgage rates themselves have not been changed. They will continue to offer fee-free options for customers.
Other firms such as HSBC have said there are currently no plans to change any mortgage offers. NatWest have not yet changed any of their current mortgage offers, but have said they are continually reviewing their deals in line with the currently market conditions.
Why has this happened?
The pound tumbled against the US dollar after the mini-budget was announced by Chancellor Kwasi Kwarteng on Friday. The huge increase in the amount of government borrowing announced by the Chancellor has caused concern amongst investors about the country’s ability to meet the debt.
The Bank of England have since stated they will not hesitate to further increase interest rates due to these record lows.
A rise in the cost of borrowing in the long term has meant the cost of offering new mortgage deals is more expensive for providers. This, along with concerns of people rushing to get the best deals, has led to the decision to halt deals.
Looking to take the next step in your next search marketing career?
Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open.
Spearhead development and implementation of search strategies re: keyword selection, SEO content, site architecture, link-building and optimized SERP for video/social/review sites to increase brand search visibility, and drive high-volume organic search traffic and attributed revenue
Collaborate with Paid Search and Content in aligning keyword targeting and content creation, and driving overall search efficiencies
Lead SEO strategy and key cross-functional initiatives inclusive of technical SEO, content SEO, PR, and product
Contribute to Handshake’s overall content strategy, including blogs, user-generated content, editorial content, and content created in-product such as job postings and events
Developing, articulating, and implementing a comprehensive SEO strategic plan for clients which is consistent with their broader client goals & objectives.
Understanding the complete digital marketing and general marketing objectives of the clients, as well as ensuring all SEO initiatives are fully supportive of and consistent with these client goals.
Developing and executing SEO strategies to drive organic growth, with a keen understanding of intent across the customer journey.
Performing SEO audits, providing performance improvement recommendations and working with internal teams to implement (Ex. page speed, site architecture, metadata, tagging etc.).
Identify opportunities and develop strategies to improve organic performance by using strong analytical, technical, research, and content marketing skills
Collaborate with digital media planners, web developers & creatives to apply SEO best practices to all elements of client sites & social platforms
Use SEO tools, data and analytics, customer research, perform competitive analysis, and leverage SEO best practices extensively to create insights and data driven recommendations.
Conduct keyword research, search behavior analysis, technical audits and content gap analysis.
Work closely with a team of search-focused strategists to deliver on our search strategy and monitor metrics for success in organic search performance.
Review and analyze SEO performance and make recommendations for improvements on both
Perform continuous site auditing, and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
Provide SEO best practices in alignment with current technical principles and homedepot.com systems
Develops and presents strategic plans covering digital fundraising efforts across multiple digital tactics.
Provides strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
SEO Strategy: Align with SEO experts across the company to establish the short and long term strategy for the channel that aligns with the broader marketing vision
Global Content development: Build the content strategy by country to drive SEO channel expansion in all key geos and languages. Partner with editorial teams to curate highly differentiated content and refresh this content on ongoing basis
Curate and lead an elite team of dynamic SEO professionals to plan, manage, and implement high-value SEO campaigns for our clients in the medical and legal industries
Own the overall success and ensure the strategic efficacy of MyAdvice’s SEO service offerings
Staying constantly up-to-date on new onsite strategies for local SEO (with an emphasis on Google My Business) and national campaigns and working with the COO to create SOPs to implement within the agency.
Ensuring that we reach our partners’ KPIs in the desired timeline by managing existing and new strategies with the SEO team (Chief SEO Strategist and SEO Analyst).
Technical deep-dive deliverables with extraordinary mentoring and client communication skills required.
Increase keyword rankings and search engine traffic and ultimately conversions for client websites within exceptionally competitive search engine results pages.
Work with the SEO director to perform in-depth visibility audits for new clients and compile the results along with prioritized recommendations.
Work with the SEO director to analyze and create action plans around common technical SEO components (canonicalization, sitemaps, crawl budget, schema, hreflang)
Manage and serve as the primary point of contact for 5–10 paid advertising clients. Be responsible for the strategy, prioritization, planning, and execution for client PPC strategies in Google Ads, Microsoft Ads, and other relevant platforms.
Build highly effective Shopping, Search, Display, and Remarketing campaigns for eCommerce clients.
Become an expert on Auxis’ Finance Transformation & BPO Outsourcing Services and market trends in order to effectively position Auxis capabilities and thought leadership while proposing content topics (and formats) that increase our website traffic and lead generation among our targeted buyers
Create, maintain and manage the content calendar for the assigned service lines
People prefer choosing the platforms which are convenient to their requirements concerning the comfort of work. However, these requirements should also correlate with the relevant needs of a team or organization. Finding a tool that would comply with all these criteria can become a problem. Fortunately, we have a chance to use the iMindvideo meetings software ― the most convenient solution in 2022.
Why Pay Attention to iMind?
Talking about iMind, it’s necessary to mention that this video conferencing platform has several peculiarities, distinguishing it from all the other similar tools. One of the main items is simplicity. For example, it does not take much time or effort to handle work in the tool. This is provided by several factors:
understandable interface;
easy room creation and conference joining; and
minimalistic design.
Except for these characteristics, many other helpful features are making iMind.com different.
Core Features of the Platform
The tool is ready to offer ample room for your comfortable remotecommunication. It includes the set of characteristics that go as core functions. Moreover, it includes some changeable features that depend on the subscription plan.
Core features include:
the ability to join the call using a link with the room name (respectively, to create a room, you have to write it in your account);
top quality of the video and sound, where you can manipulate the sound settings so that communication is the most comfortable possible (volume-setting for the attendees, elimination of background noise, etc.);
opportunities for information exchange (screen sharing concurrently with the other participants, recording the calls);
availability for browsers and smartphones to use through;
monitoring of connection quality with the statistics display; and
free usage that is not limited in time and provides most features a professional could need during his occupation.
These points are things that cannot be changed by any plan or circumstance.
Start Working in iMind
To start your work with iMind, you need to:
Visit com.
Pass by the link that the Login button contains.
Choose a comfortable way to enter the platform.
Decide which plan suits you the best and select a relevant option.
To talk to your workmates, you need to create your first room for conferencing. Click the corresponding button.
Come up with the name of your room, and click Create.
Copy the link and share.
Using the tool for no charge, you can create no more than 10 rooms and invite up to a hundred colleagues. The time for one conference is limited to 24 hours without interruptions, so you have a great time holding online discussions. More advanced features like chat for business become available only after buying a subscription.
Final Comments
The more people care about how their remote communication will look like, the more accurately they look for a good video conferencing platform that would allow for the maximum opportunities requiring the minimum resources. The iMind tool is a solution that combines these qualities. Moreover, it represents the golden mean of features characteristic of platforms for online meetings.
The dream of many office dwellers is to shed their winter coats and boots, grab a laptop and flip-flops, and build a riches-producing business while sipping iced lattes on the beach somewhere.
As silly as that image can seem, it’s completely possible. Many have done it, and many more this year will embark on the journey in search of better beaches, cheaper standards of living, and, of course, that all-illusive million-dollar business idea.
But don’t go putting in your 2-week notice just yet, as building an online business while marauding around the globe isn’t nearly as glamorous (or easy) as social media would have you believe.
In my own experience of building CiteMedand “lifestyle” businesses while traveling for years, I’ve certainly made my share of mistakes and naive assumptions. In this article I want to share the common mistakes made by nomad-preneurs that either will drain your spirits or your bank account.
Assuming You Will Work Less than “Regular” Entrepreneurs
The internet will have you believing that financial freedom while nomading around is as simple as setting an e-commerce store with a clever logo, running some ads, and sitting back while the cash flows in.
Unfortunately for aspiring nomad-preneurs, the reality of the online business landscape is that it’s often more competitive than its brick-and-mortar counterpart. It often takes years to build a sustainable and profitable business that replaces your job income. Not weeks. This means that when you set out on your journey, it’s critical that you have the right expectations to avoid getting discouraged and throwing in the towel on month 3.
You may live on the beach, but make no mistake — if you intend to build your financial freedom online, you will be working just as hard as anyone else. Hitting the road doesn’t automatically create shortcuts. So do the work, and enjoy the process of building something that is entirely your own… while in the destinations of your dreams!
Trying to Outsource Your Entire Company for Pennies
At some point you will need to start hiring and building a team to help you grow your company. Part of this team can indeed be low-priced, offshore talent. However, it’s important to remember that hiring and managing remote contractors (especially lower skilled, cheaper ones) is a skill on its own. You cannot simply hire an army of contractors, hand them the logins to your site, and go take a vacation.
Take the time to research, speak to other digital entrepreneurs, and learn about the fine art of remote hiring and training. It will save you thousands of hours, and tens of thousands of dollars in wasted efforts by hiring the right folks with the right instructions at the right time.
Spending More Time Sharing Your Nomad Business Life on Instagram than Actually Building a Company
There is a constant pressure on newer nomad-entrepreneurs to showcase their newfound freedom and (implied) success that comes with it. We all want to be seen as heroes to our friends back home for coining it in while having the time of our lives abroad. However, far too often I see entrepreneurs on the road quickly turn into want-trepreneurs because they spend all their energy trying to appear successful on social media.
Don’t sweat the process, but embrace it! It’s ok to struggle with your business and still be in a great location. Not every weekend needs to turn into a photoshoot or live stream where you answer questions about “the nomad entrepreneur lifestyle”. Stay focused on your business and your goals, and try not to over-compare or compete on social media.
Trying to Sell Online Courses on Subjects You Haven’t Mastered Yourself
There’s nothing wrong with creating and promoting online courses in areas you are passionate about or skilled in — emphasis on the “passionate and skilled” part here. An all-too-common route for a brand new nomad-preneur is to fire up an online course platform of their choice and spit out an unstructured, thoughtless course on a random topic in the attempts at making a quick buck.
This is not only annoying to those of us that are trying to consciously build real, sustainable businesses, but also it’s often completely dishonest and misleading to potential customers. I always advise aspiring entrepreneurs to take stock of their current skills, and what the market wants. If your current skills are viably sold to the marketplace, full speed ahead! If you might be lacking mastery, or experience, consider trying to make a go of it on your own before attempting to sell wisdom you haven’t quite earned yet.
Moving Cities Too Often
This is another classic, first-time nomad mistake. Most people are conditioned for “vacation mode” when they’re traveling. This means trying to see all the things, all the time. Trust me, this is exhausting and will leave you disenchanted with traveling after only a few months of whirlwind sightseeing.
My advice is to slow down and get to know a city and a culture for a few months before deciding to move on to the next. Trust me — there is plenty of time once you are off the clock (and off the grid) permanently.
Underestimating the Challenges of Living in New and Foreign Countries
Should you choose to set your sights on less developed nations and/or countries where you don’t have a masterful grasp on the local language (and you should!), be warned. A lot of the easy things we take for granted in more advanced western countries (internet connectivity, interactions with local government, going to hospitals, dealing with landlords) become anxiety-producing and mentally draining in foreign countries.
However, I’m not saying you should be discouraged. The challenges and differences of foreign cultures are what make the nomad experience so rich and educational. But don’t underestimate the possibility that you might lose an entire day or two of work because you accidentally drank the local water, or the entire island’s power went out. Embrace the mess, and always be ready to accommodate the unexpected stressful challenge.
Saying “YES” to Every Opportunity
With an online business starting to hum along and an expanding network of other traveling entrepreneur friends, your WhatsApp inbox will start to light up weekly with enticing invitations to go to new places and do fun new things. Many new nomad-preneurs dive headfirst into the onslaught of freedom-induced trips and events across the globe. Hooray! Except not always.
If you say “yes” to everything that comes your way as a completely autonomous digital entrepreneur, you will leave yourself with zero time to focus on growing and protecting the very thing that gave you that freedom: your business! It’s important to define for yourself how much time you want to spend focusing on work, and spending time relaxing on your own. Come up with some boundaries and try your best to stick to them.
Fear of missing out becomes a serious challenge for the nomadic digital entrepreneur, and the most successful ones find a way to systematically balance a lifestyle of adventure/travel/friends, with work/focus/rest. How much of a balance you choose will depend on your business goals, and personal preferences.
To Wrap It All Up
That is so exciting that you are ready to become a digital nomad-preneur! You can maximize success by avoiding some of the common mistakes that nomadic entrepreneurs commit. These include assuming you will work less than regular business owners, trying to outsource your entire company for pennies, and moving cities too often. Avoiding these pitfalls will help you ensure that you have the best experience possible as a traveling digital entrepreneur.
