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How To Improve Your Employee Retention Rate

Home Business Magazine Online

Employee retention rate is a key metric for any business. You spend a lot of time and resources bringing in and training the right people. If your employees ultimately end up going to another organization at a high rate, then you’ve wasted that investment and need to begin the process again. By improving your employee retention rate, you’ll not only keep your employees around longer, but those employees will be happier and provide better work. Below are a few methods you can use to improve your employee retention rate.

Fix Your Onboarding Process

A great place to start is where your employees start – that is, your onboarding process. Many employees leave a company after only being there for a short time. This can happen when there isn’t a good onboarding process and your new employees feel overwhelmed early on. If your average new employee isn’t remaining with the company long, your onboarding process could be the culprit.

Review each stage of the onboarding process, looking for areas where you can improve or provide more clarity. It’s a good idea to get feedback from your current team and ask them how you can improve onboarding.

Show Your Employees Appreciation

Another simple thing you can start doing is showing your employees more appreciation. Everyone likes to feel that their work has value. Employees who think they are working hard only to go unnoticed are likelier to leave the company for another organization. There are many easy ways that you can start showing more appreciation, and they don’t have to cost a lot.

For example, a simple company-wide email congratulating someone on an accomplishment can go a long way. Or, if you have employees who have been with the company for a long time, you can look at some service award ideas for ways to show your appreciation for their loyalty. Work on recognizing your employees’ hard work, and you’ll likely start to see an improvement in your retention rate.

Ensure You Offer Competitive Compensation

Of course, a big factor for any employee is their compensation. No matter how great your company is, if someone can earn significantly more at another organization, they’ll likely leave. This is why it’s important to regularly investigate the typical salaries for people in your employees’ positions and ensure you’re offering a similar wage. Regular raises and bonuses will help to ensure that your salaries remain competitive and that your employees stick around.

Provide Perks Beyond Compensation

Employees think about more than just their financial compensation, though. If two companies offer a similar salary, someone is going to pick the job that’s more enjoyable. What makes a job enjoyable varies from person to person, but there are some things you can do to make your organization more attractive overall.

For example, you can start employee wellness programs to focus on your employees’ health. You could also offer flexible work arrangements, allowing your employees to work from home. Vacation days, sick days, unique perks, and company initiatives are all ways to have your organization stand out from the competition.

Change Up Your Atmosphere

The atmosphere also plays a big role in determining whether someone sticks with a company. If your employees dread coming into the office each day, they’re not likely to stay around for long. Work on encouraging a positive atmosphere throughout your office. Also, consider changing the interior design if you think it will positively impact your employees’ mood, such as more natural sunlight or brighter colors. Finally, look for some ways to add fun to the work week, such as weekly games or Casual Fridays.

Give Employees a Chance to Grow

The last thing to focus on is giving your employees room to grow. People commonly leave one company for another for a new challenge or a way to advance their careers. If you find that people are leaving your organization in order to take on larger roles elsewhere, there are a few things you can do. For one, try giving your team larger responsibilities. You can also offer development courses or training to help your employees gain new skills. Lastly, some larger organizations offer to pay for college courses so that their employees can better themselves at a reduced cost.

Start Focusing on Your Employees

Improving your employee retention rate is all about making your organization more attractive than the competition. There are many ways to go about that, whether it’s providing a more competitive salary, additional perks, a more enjoyable work environment, or even just showing your appreciation a little more. Hopefully, the above tips will help you get started, and before long, you’ll have a team of dedicated employees who will be around for the long term.

The post How To Improve Your Employee Retention Rate appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/employees/how-to-improve-your-employee-retention-rate/

How to Send Anonymous Emails So Nobody Can Track You

Home Business Magazine Online

Online Privacy is on everyone’s mind because of daily news of data breaches and identity theft. We all like to keep our IDs safe, away from any unwanted limelight, or just wish to stay off the grid. There might be moments when you wish to shoot off an email without letting anyone know. This post will provide some slick ways to send anonymous emails on the down-low. We’re talking top-level anonymity- so nobody can detect your digital pathway.

Which Email Data is in Danger?

Your emails are treasure chests of info that could get into the wrong hands. Here’s the detail on what’s at risk:

  • Personal Information: Names, addresses, phone numbers, birthdays all that personal information is available in your email account. If someone catches it, Identity theft and other not-so-nice stuff become possibilities.
  • Financial Data: Your financial secrets, like bank statements, invoices, and transaction details, might be in your inbox. If someone gets this, it could cause fraud or financial loss.
  • Login Credentials: Watch out for those phishing scams or hacking attempts targeting your email login. Once hackers crack that code, they might stroll into other accounts connected to your email.
  • Private Chats: Whether it’s your personal gossip or business secrets, emails often carry confidential data. If unauthorized eyes catch a glimpse, it’s a privacy breach or a potential info leak.
  • Attachments: The attachments could be having sensitive docs or files. If someone intercepts them, trouble could brew.
  • Metadata: Have you ever heard of email metadata? It’s like the backstage pass for your emails – sender info, timestamps, the whole transmission of your email through different servers. If someone’s keen, they could find patterns that might interest hackers.
  • Location: Some emails may show- where you are or the recipient’s location. Convenient for friendly meet-ups, but in the wrong hands, it could be risky.
  • Social Hack Material: Your email content can be an easy target for social engineering. Hackers might use your details to craft convincing phishing messages or even pretend to be you.

Method to Send Anonymous Emails

  • Use a VPN (Virtual Private Network): Want to secure your identity while sending emails? Use an anonymity expert on the Virtual Private Network (VPN). A VPN puts your internet connection under encryption while modifying your IP address. With your location altered, you can send emails with ease of mind.
  • Choose an Anonymous Email Service: You’ve got several options when picking an anonymous email service. Check out some popular ones like ProtonMail, Tutanota, and Guerrilla Mail.
  • Access the Service via Tor: For an extra layer of anonymity, think about accessing your anonymous email service through the Tor network. Tor operates by masking your IP address and encrypting your traffic.
  • Avoid Personal Information: When setting up your anonymous email account, don’t use any personal information that can lead back to you. Opt for a pseudonym as your username.
  • Compose the Email: Now that your account is ready, start drafting your email. Steer clear of providing anything that might blow your cover; no specific locations, names, or personal details.
  • Access a Temporary Email Service: For quick and disposable email, check out services like Guerrilla, Temp Mail, or 10 Minute Mail. They set you up with a temporary email address that vanishes after a while.

Important Considerations

In the world of anonymous emails, you’ve got to watch your steps.

  • Legal and Ethical Implications: Before you hit send, get the information about the lawful side of sending anonymous emails. Confirm the service isn’t breaking any laws in your area. Using these methods for inappropriate motives like harassment or threats is a big no-no and can land you in legal issues.
  • Recipient’s Privacy: Respect the person’s privacy on the other end. Sending unsolicited or harassing emails, even if you’re incognito, is indecent. It’s not just unethical, and it could have legal consequences.
  • Security Features: No method guarantees absolute anonymity. So, be cautious and get detailed information about the tools and services you’re using. Go for the ones that wrap your messages in layers of encryption and other security protocols.
  • Logs and Privacy Policies: Peek into their privacy policy to know what they’re logging and how they’re handling it.
  • Usability: Who wants a secret tool that’s harder to use? Select a service with a friendly interface to send anonymous emails.

Why Do You Require an Anonymous Email Address?

Here are the reasons why someone might want to use an anonymous email:

  • Safeguarding Your Secrets: Many people use secret email addresses to hide their personal lives from others. With more cyber threats and data leaks, most people are careful about sharing their real names online. It helps lower the chance of bad things stealing their identity or seeing their private information.
  • Privacy in Chats: A secret email address is your virtual defense, allowing you to speak your mind without worrying about someone getting angry or intercepting your communication.
  • Avoiding Unnecessary Emails: We all dislike that flood of annoying spam and ads cluttering our inboxes. With a secret email address, keep your online world separate and wave goodbye to unwanted ads that just won’t quit bothering you.
  • Bypass Online Tracking: If you’re worried about being watched online, a secret email address can solve this problem. The secret email address trims down the info available for tracking, making it harder for others to figure out your every move online.
  • Surfing Online Without a Trace: Some of us like to be internet explorers without leaving a trace. Secret email addresses are like a virtual incognito mode, letting you roam different websites or communities without exposing your identity.
  • Keeping Work and Personal Life Separate: Using anonymous email addresses helps professionals, like those in sensitive industries or research, keep their private and work online lives apart.

Anonymous Emails Services

Let’s talk about some of these anonymous email services.

ProtonMail

First up, we’ve got ProtonMail. They use end-to-end encryption technology for your messages, and you can even send messages that self-destruct. Plus, it hangs out in Switzerland, where privacy laws are as strong as the Alps.

Tutanota

Next on the list is Tutanota, the encryption maestro from Germany. It doesn’t just lock down your emails; it also guards your contacts and calendars. And here’s a bonus: they’ve got a free version, though it comes with a storage size cap.

Guerrilla Mail

Ever wish your email address could vanish after you’ve used it? Enter Guerrilla Mail. It’s like the magician of email services – temporary, anonymous addresses that disappear into thin air after a while.

Mailinator

With Mailinator, there is no need to sign up or register; create an email address on the spot. It’s the master of disposable email services.

Temp Mail

Next, we’ve got Temp Mail. Need an email address for a short fling? Generate one, use it, and toss it away. It’s the “here today, gone tomorrow” of the email world.

AnonymouseMail

AnonymouseMail keeps it simple. No fancy tricks, just a straightforward way to send emails without spilling the beans about who you are.

Bitcoin-Powered Secrecy

Some of these services take Bitcoin or other cryptocurrencies. It’s like paying with invisible money for that extra layer of privacy.

Conclusion

Always follow the rules and be responsible, making sure this technology is a shield for your privacy, not something harmful. Balancing privacy and being careful is super important as we deal with all the complicated stuff in the digital age. Remember, while these services can make you feel like an online ghost, achieving absolute anonymity is almost impossible. Utilize a VPN for good measure, and always be wary about what you share online. And keep it legal and ethical.

FAQs

Are Anonymous Emails Completely Secure?

Anonymous emails give you proper secrecy, but nothing’s foolproof. Even though your identity is not showing, authorities or some determined individuals might still find a way to unveil the sender.

Which is the Best Anonymous Email Service?

Plenty of Anonymous Email Services are out there, like ProtonMail, Tutanota, and Guerrilla Mail. Look for the ones that strictly follow privacy and security protocols. Look for features like end-to-end encryption, strict privacy policies, and options for signing up without mishandling your identity.

Can I Send Anonymous Emails for Illegal Activities?

Using anonymous emails for shady business is a big ‘No,’ morally and lawfully. While these secret emails are about protecting privacy, they come with a responsibility.

The post How to Send Anonymous Emails So Nobody Can Track You appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/security-home-office/how-send-anonymous-emails-nobody-track-you/

Five Reasons To Do a Diploma in Business

Home Business Magazine Online

With today’s chaotic economy, business plays a significant role, and having any business-related qualifications sets you up well against a saturated business environment. The business world is also constantly changing, forcing individuals to learn to keep up with the ever-evolving business landscapes. To keep up with these changes, business owners and employees alike need to keep studying to ensure they stay ahead of the curve.

In this article, discover five reasons why taking a diploma in business online could be the best move for your career in the world of business.

What Does a Diploma in Business Cover?

Getting a diploma in business is an essential step for students looking to tackle the business world. While doing the diploma, business students will work through several core curriculum areas. These may include basic economics, tax management, accounting, business administration, business management, managerial processes, entrepreneurship and more.

Five Reasons You Should Take a Diploma in Business

So why exactly should you get a diploma in business? Well, there are many reasons and benefits, but for now, here are five to consider:

1. You learn invaluable accounting and budgeting principles

In the business world, there’s nothing more daunting than messing up with your finances. In fact, one of the most common reasons business owners fail is because they mismanage their finances. By getting a business diploma, you’re learning essential skills that’ll help you effectively manage your financials and budget accordingly so that your business is successful.

2. You learn effective business planning strategies

Those who fail to plan plan to fail. While this statement is quite blunt, it’s very true. In business, you need to know where you’re going and how you’re going to get there. That’s where planning comes in. A business diploma will teach you to plan effectively and implement strategies that will keep your business growing.

3. You’ll learn how to communicate effectively

Communication is key in the business world. Whether you’re selling a product or service or pitching a marketing plan to investors, you need to be able to communicate the end goal and strategy to get there effectively. In addition to communicating well, you also need to know how to communicate with different people so that they catch your vision and purchase or invest. With a business diploma, you’ll study methods of communicating with people from different professions. You’ll learn the lingo and how to set a vision that others catch easily.

4. Develop practical skills for running a business

Running a successful business in today’s competitive market isn’t always a breeze. When you study for a business diploma, you’ll learn practical skills that’ll help you manage a business efficiently. Skills like how to manage employees, how to target an audience, how to find gaps in the economy, and how to manage taxes. These basic skills will ensure you’re fully capable of running your own business or helping other businesses operate effectively.

5. You’ll learn how to adapt with the economy

As we mentioned earlier, the economy is changing at a drastic rate. A diploma in business will give you the tools you need to adapt for the future. By setting a foundation with the fundamentals of the business industry, you’ll be able to build upon that foundation yourself, improving your skills and adapting with the rest of the world as we move towards the future.

What’s Better, a Business Diploma or a Degree?

Choosing between a diploma or degree in business relies on career goals and current stage of life. A diploma is usually two years long and provides you with a more focused approach, covering the fundamentals of business. It’ll also be more cost-effective.

A business degree with be between three to four years and will be a far more comprehensive approach to the topic. With a degree, you’ll have better career opportunities and more opportunities to study further if you’d like to.

So, for those of you looking to get a shorter qualification to get some recognition as you enter the business world, a diploma might be best. But if you’re looking for something more reputable and respected, and you have the time for it, a degree would be better.

Final Thoughts

The business industry is huge, and it changes every day. For anyone wanting to dip their toes into the world of business, getting a qualification behind your name, like a diploma, will be one foot onto a steady boat. A diploma in business covers the essentials of business and will set a good foundation for individuals, and if you want to study further, you can always do so later.

The post Five Reasons To Do a Diploma in Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/education/reasons-diploma-business/

Snapchat outlines Three Es for advanced marketing measurement

advertising outcomes

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times.

Why we care. While Google keeps delaying deprecating third-party cookies, it will happen. So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct effective marketing measurement with tighter data privacy laws.

How it works. The framework aims to create a cycle of constant testing, learning and iteration.

  • Execution refers to the core campaign components that power marketing efforts day-to-day.
  • Experimentation involves methods like A/B testing to course correct along the way.
  • Evaluation uses techniques like media mix modeling to quantify real performance impact.
Business Finance

What they’re saying. “Advertisers who adopt this robust measurement approach see better advertising outcomes,” per Snapchat.

Between the lines. The real emphasis is on evaluating actual results over chasing vanity metrics.

  • Snap says brands often prioritize “easy accessible correlation metrics over causal experimentation KPIs.”
  • But if experimentation isn’t tied to evaluating bottom-line impact, “media optimization may be driving negative progress.”

Zoom out. Snapchat’s push is part of a broader industry reckoning as user privacy changes upend traditional digital measurement.

The bottom line. As ad measurement evolves, Snapchat is encouraging a more holistic, cyclical approach centered on continuous optimization and tying performance to real business outcomes.

Original source: https://searchengineland.com/snapchat-execution-experimentation-evaluation-440555

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Bingbot

Google has added two new crawlers to the Googlebot family of web crawlers:

  • GoogleOther-Image
  • GoogleOther-Video

Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

GoogleOther-Image. GoogleOther-Image, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible image URLs. It will go under the user agent tokens of GoogleOther-Image and GoogleOther and the full user agent string will be GoogleOther-Image/1.0.

GoogleOther-Video. GoogleOther-Video, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible video URLs. It will go under the user agent tokens of GoogleOther-Video and GoogleOther and the full user agent string will be GoogleOther-Video/1.0.

Why these new crawlers. Google said, “the new crawlers were launched to better support crawling of binary data that may be used for research and development.”

More on Google crawlers. The types of Googlebot crawlers include:

  • Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules.
  • Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules.
  • User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes.

Google also has listed IP address ranges and reverse DNS mask for each type:

Why we care. Many of you check your crawling activities and bot activity on your website and in your log files. When you see this new GoogleOther crawlers, do not be alarmed. It is a real Googlebot.

Original source: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google has added two new crawlers to the Googlebot family of web crawlers:

  • GoogleOther-Image
  • GoogleOther-Video

Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

GoogleOther-Image. GoogleOther-Image, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible image URLs. It will go under the user agent tokens of GoogleOther-Image and GoogleOther and the full user agent string will be GoogleOther-Image/1.0.

GoogleOther-Video. GoogleOther-Video, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible video URLs. It will go under the user agent tokens of GoogleOther-Video and GoogleOther and the full user agent string will be GoogleOther-Video/1.0.

Why these new crawlers. Google said, “the new crawlers were launched to better support crawling of binary data that may be used for research and development.”

More on Google crawlers. The types of Googlebot crawlers include:

  • Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules.
  • Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules.
  • User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes.

Google also has listed IP address ranges and reverse DNS mask for each type:

Why we care. Many of you check your crawling activities and bot activity on your website and in your log files. When you see this new GoogleOther crawlers, do not be alarmed. It is a real Googlebot.

Original source: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573

Five Reasons To Do a Diploma in Business

Home Business Magazine Online

With today’s chaotic economy, business plays a significant role, and having any business-related qualifications sets you up well against a saturated business environment. The business world is also constantly changing, forcing individuals to learn to keep up with the ever-evolving business landscapes. To keep up with these changes, business owners and employees alike need to keep studying to ensure they stay ahead of the curve.

In this article, discover five reasons why taking a diploma in business online could be the best move for your career in the world of business.

What Does a Diploma in Business Cover?

Getting a diploma in business is an essential step for students looking to tackle the business world. While doing the diploma, business students will work through several core curriculum areas. These may include basic economics, tax management, accounting, business administration, business management, managerial processes, entrepreneurship and more.

Five Reasons You Should Take a Diploma in Business

So why exactly should you get a diploma in business? Well, there are many reasons and benefits, but for now, here are five to consider:

1. You learn invaluable accounting and budgeting principles

In the business world, there’s nothing more daunting than messing up with your finances. In fact, one of the most common reasons business owners fail is because they mismanage their finances. By getting a business diploma, you’re learning essential skills that’ll help you effectively manage your financials and budget accordingly so that your business is successful.

2. You learn effective business planning strategies

Those who fail to plan plan to fail. While this statement is quite blunt, it’s very true. In business, you need to know where you’re going and how you’re going to get there. That’s where planning comes in. A business diploma will teach you to plan effectively and implement strategies that will keep your business growing.

3. You’ll learn how to communicate effectively

Communication is key in the business world. Whether you’re selling a product or service or pitching a marketing plan to investors, you need to be able to communicate the end goal and strategy to get there effectively. In addition to communicating well, you also need to know how to communicate with different people so that they catch your vision and purchase or invest. With a business diploma, you’ll study methods of communicating with people from different professions. You’ll learn the lingo and how to set a vision that others catch easily.

4. Develop practical skills for running a business

Running a successful business in today’s competitive market isn’t always a breeze. When you study for a business diploma, you’ll learn practical skills that’ll help you manage a business efficiently. Skills like how to manage employees, how to target an audience, how to find gaps in the economy, and how to manage taxes. These basic skills will ensure you’re fully capable of running your own business or helping other businesses operate effectively.

5. You’ll learn how to adapt with the economy

As we mentioned earlier, the economy is changing at a drastic rate. A diploma in business will give you the tools you need to adapt for the future. By setting a foundation with the fundamentals of the business industry, you’ll be able to build upon that foundation yourself, improving your skills and adapting with the rest of the world as we move towards the future.

What’s Better, a Business Diploma or a Degree?

Choosing between a diploma or degree in business relies on career goals and current stage of life. A diploma is usually two years long and provides you with a more focused approach, covering the fundamentals of business. It’ll also be more cost-effective.

A business degree with be between three to four years and will be a far more comprehensive approach to the topic. With a degree, you’ll have better career opportunities and more opportunities to study further if you’d like to.

So, for those of you looking to get a shorter qualification to get some recognition as you enter the business world, a diploma might be best. But if you’re looking for something more reputable and respected, and you have the time for it, a degree would be better.

Final Thoughts

The business industry is huge, and it changes every day. For anyone wanting to dip their toes into the world of business, getting a qualification behind your name, like a diploma, will be one foot onto a steady boat. A diploma in business covers the essentials of business and will set a good foundation for individuals, and if you want to study further, you can always do so later.

The post Five Reasons To Do a Diploma in Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/education/reasons-diploma-business/

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google has added two new crawlers to the Googlebot family of web crawlers:

  • GoogleOther-Image
  • GoogleOther-Video

Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

GoogleOther-Image. GoogleOther-Image, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible image URLs. It will go under the user agent tokens of GoogleOther-Image and GoogleOther and the full user agent string will be GoogleOther-Image/1.0.

GoogleOther-Video. GoogleOther-Video, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible video URLs. It will go under the user agent tokens of GoogleOther-Video and GoogleOther and the full user agent string will be GoogleOther-Video/1.0.

Why these new crawlers. Google said, “the new crawlers were launched to better support crawling of binary data that may be used for research and development.”

More on Google crawlers. The types of Googlebot crawlers include:

  • Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules.
  • Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules.
  • User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes.

Google also has listed IP address ranges and reverse DNS mask for each type:

Why we care. Many of you check your crawling activities and bot activity on your website and in your log files. When you see this new GoogleOther crawlers, do not be alarmed. It is a real Googlebot.

Original source: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google has added two new crawlers to the Googlebot family of web crawlers:

  • GoogleOther-Image
  • GoogleOther-Video

Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

GoogleOther-Image. GoogleOther-Image, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible image URLs. It will go under the user agent tokens of GoogleOther-Image and GoogleOther and the full user agent string will be GoogleOther-Image/1.0.

GoogleOther-Video. GoogleOther-Video, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible video URLs. It will go under the user agent tokens of GoogleOther-Video and GoogleOther and the full user agent string will be GoogleOther-Video/1.0.

Why these new crawlers. Google said, “the new crawlers were launched to better support crawling of binary data that may be used for research and development.”

More on Google crawlers. The types of Googlebot crawlers include:

  • Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules.
  • Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules.
  • User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes.

Google also has listed IP address ranges and reverse DNS mask for each type:

Why we care. Many of you check your crawling activities and bot activity on your website and in your log files. When you see this new GoogleOther crawlers, do not be alarmed. It is a real Googlebot.

Original source: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google has added two new crawlers to the Googlebot family of web crawlers:

  • GoogleOther-Image
  • GoogleOther-Video

Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

GoogleOther-Image. GoogleOther-Image, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible image URLs. It will go under the user agent tokens of GoogleOther-Image and GoogleOther and the full user agent string will be GoogleOther-Image/1.0.

GoogleOther-Video. GoogleOther-Video, according to the documentation, is the version of GoogleOther optimized for fetching publicly accessible video URLs. It will go under the user agent tokens of GoogleOther-Video and GoogleOther and the full user agent string will be GoogleOther-Video/1.0.

Why these new crawlers. Google said, “the new crawlers were launched to better support crawling of binary data that may be used for research and development.”

More on Google crawlers. The types of Googlebot crawlers include:

  • Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules.
  • Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules.
  • User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes.

Google also has listed IP address ranges and reverse DNS mask for each type:

Why we care. Many of you check your crawling activities and bot activity on your website and in your log files. When you see this new GoogleOther crawlers, do not be alarmed. It is a real Googlebot.

Original source: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573

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