Building and maintaining good relationships with journalists means it’s easier to get stories published, offer clients or commentators as sources of information, and communicate with them. In the age of the 24/7 news cycle, social media and news walk hand-in-hand when it comes to delivering news and connecting with the public. It can be difficult knowing when and how to pitch stories, however, building relationships and networking with journalists is vital to succeed in public relations (PR). Social media is considered an untapped resource when it comes to communicating with journalists online.
Building and maintaining good relationships with journalists means it’s easier to get stories published, offer clients or commentators as sources of information, and communicate with them.
In the age of the 24/7 news cycle, social media and news walk hand-in-hand when it comes to delivering news and connecting with the public.
It can be difficult knowing when and how to pitch stories, however, building relationships and networking with journalists is vital to succeed in public relations (PR). Continue reading “Using LinkedIn To Pitch To Journalists”