How Can Pre-Construction Services Help with Construction Projects?

Home Business Magazine Online

Every year, thousands of people around the globe decide that they want to renovate their homes by making changes in their structure. During this process, they spend more money than they should, which messes with their financial budget. When making decisions such as renovating a house or building a new home, you need to allocate a budget. If you need more sense of how money allocation works, local pre-construction management services can help you with that.

Choosing the right construction company that can help you allocate your budget and make sensible decisions requires research that can take a lot of time. It is best to spend your time finding the right person for the job, because you don’t want to end up dealing with someone that is a fraud. The ease with pre-construction services is that they help you build the house or renovate it from day one. They are involved in the process more than you are to give you the best results.

Choosing pe-construction services

Choosing the best pre-construction service for your project might take time and effort. Many people will advise you otherwise, but these services help you in ways you can’t help yourself. Read below to understand why people opt for pre-construction services to get the best outcomes.

  • Accurate budgets: At the end of the day, everything is about budgets and how they are allocated. You can only spend some of your money on one project. Working with pre-construction services will help you assign a detailed budget to the project without going overboard. Qualified professionals devise a way to put money into the project without burdening the person who is spending the money. With all the experience they have gathered over the years, pre-construction consultants use their vendors to complete the projects, because they know what prices their vendors will quote.
  • Cost saving: Pre-construction service consultants know ways to reduce costs for things. Something that you like for your home might be available at an expensive rate in the market, but with these consultants’ expertise, they can contact their vendors and have them bring the product at a lower rate. They can compare the price of products, labor, construction, logistics, and the availability of goods. They ensure that the budget is aligned with your needs and leave no stone unturned in making it a success.
  • Outsourcing: If you were thinking of stepping out into the market and outsourcing people for a project, it is most likely that you are going to get scammed. Pre-construction professionals know what they are doing, and their hiring practices are better than other companies. They hand-pick all the subcontractors for a project to ensure they make the best decisions on your behalf. Their knowledge makes them unique and worth investing in the market.
  • Subcontractor contracts: When you hire a subcontractor, you do that on a monetary basis. Pre-construction professionals ensure that all the people they are outsourcing or subcontracting are involved in the project with fair bids so that there is no problem in the future. Post-bid contractor negotiation is smooth when the terms of the project are decided.

Choosing a pre-construction company to help you with your renovation is one of the best things you can do. Most of the time, taking help from professionals ends up making the project a success.

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International SEO: How to avoid common translation and localization pitfalls

Before I started in digital marketing, my career involved quite a bit of foreign language translation work.

Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises. 

This combined experience has allowed me to see common areas of concern to avoid in international SEO, falling into two major categories:

  • Translation.
  • Localization.

Translation faux pas

One of my most embarrassing career moments happened when I confused the phrase “to your health” with “train station” in another language while interpreting during a toast among an international group. 

I was nervous, and the other language’s words for the two utterances sounded quite alike. While everyone had a good laugh at my expense, it broke the ice between the two groups and helped make the trip successful.

However, this kind of translation miscommunication is not funny and does not help a business succeed internationally. Errors in wording, grammar and idiomatic expressions can hurt a site’s chance to rank well and kill conversions. 

One error I sometimes see involves translations by people who are not native-equivalent in the target language. I am fairly proficient in two languages other than English, but I know my limitations and would not publish translated text for a website in either one. 

It’s one thing to make your intentions known if you’re ordering in a restaurant, talking about a hockey game, or asking where the restrooms are. It’s quite another writing marketing copy for a widget you’re looking to sell in Europe.

Recommendation: Hire native or near-native translators to translate your copy

The major objection I hear when I recommend hiring people to translate content is the cost. Yes, there is a cost involved, but if you’re going to do business globally, that’s part of the price of doing business that needs to be factored in.

Some websites try to get around the cost by using machine translation. One common implementation I see of this is to use the Google Translate API via a WordPress plugin or by adding some simple JavaScript to the website.

Machine translation has come a long way, but it’s still not good enough to rely on for translating website copy. Google recommends against using machine-translated copy without human review in their “Spam policies for Google web search.”  

Even when machine translations are good, they can be affected by many things, like dialectical and idiomatic differences. When you consider the numerous dialects in Spanish alone, it can make your head swim. 

While it’s true that someone in one Spanish-speaking country will likely understand what someone in another Spanish-speaking country writes, that doesn’t mean it will sound natural to them. It may be challenging to build trust if there are misunderstandings.

There’s one more disadvantage to using an API to auto-translate a website: Depending on how the translation piece is implemented, the translated content may be invisible to the search engines.

That could potentially cause the website to lose a lot of search traffic it might have gotten if it had its content organized along language and regional lines.

Recommendation: Even if you use machine translation, have a native or near-native speaker review the copy

And by “native or near-native,” it’s essential to consider a person’s location in addition to their linguistic skill.

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Misguided localization

Another challenge I often see is traffic “leaking” from one country to another. Here’s an example based on what I’ve seen in real life:

  • An English-speaking person in Canada searches for something.
  • The site intended for people in the U.S. outranks the site set up for people in Canada.
  • The person ends up on the U.S. website, where they likely will not have the best experience.
  • They bounce and look for a better alternative.

Localization means more than just language, it also involves measurements (imperial versus metric), currency, and more. 

For one brand I worked with, nearly all the clicks on searches done in Canada ended up landing on the website intended for U.S. audiences. The bounce rates were astronomical, while engagement rates were minimal. Clearly, this was a bad experience for our friends in Canada.

Why does this happen? In many cases, it’s because the U.S. version of the website was launched first. Since the site in Canada may be, more or less, a duplicate, the first site published will often win out in the SERPs.

Until recently, Google Search Console had a feature that allowed website owners to specify which country was appropriate for a website. Unfortunately, that feature was deprecated in August. 

Using country-level TLDs or subdomains is good, but those alone are insufficient signals for search engines. In my example above, there was an excellent .CA available in Canadian English and Canadian French that did not get as many clicks as the website intended for the U.S. did.

Recommendation: Implement hreflang for your multi-lingual and multi-regional digital ecosystem

Hreflang is a set of meta tags or an XML sitemap that specifies which language and country (region) a website or web page is intended for. 

When done correctly, it can be a powerful tool in helping search engines send people to your website’s most appropriate version. This is Google’s recommendation for helping them better understand how you intend things to work.

If your sites are small or small in number, meta tags could be a good way to go. 

If your digital ecosystem supports numerous language and region options, an hreflang XML sitemap is a better option because it can be easier to manage and offloads the extra lines of code into a separate file. 

Bottom line: search engines won’t always determine your intended language and region desires. It’s up to you to inform them, and hreflang tags and sitemaps are the best way to do it.

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This day in search marketing history: February 5

Moz upgrades its Domain Authority metric

In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA).

Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.”

Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric.

To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John Mueller.

I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores. And you will often see it in spammy SEO and link building emails.

Even Rand Fishkin, who created the metric, essentially disowned Domain Authority as something he didn’t care much about anymore (“I know. I created it, but still”) during Milestone’s Engage conference in August 2022.

Also on this day

Justice Department homing in on Google Ad Manager in antitrust probe

2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

2020: The subscription-based product could also be used to identify review trends across sites.

Video: Jim Boykin on how link building has evolved over two decades

2020:  In this installment of Barry Schwartz’s vlog series, he also chatted with Boykin about Google penalties, algorithm updates and the importance of featured snippets and people also ask for SEO.

5 takeaways from Google’s Q4 2018 earnings for search marketers

2019: Google executives discussed search experience, campaign, device and performance updates.

Google adds new SEO Audit category to Chrome’s Lighthouse extension

2018: The popular auditing tool used by developers and search marketers enabled users to run basic SEO checks against site pages.

Google dedicates engineering team to accelerate development of WordPress ecosystem

2018: Google’s partnership with WordPress aimed to jump-start the platform’s support of the latest web technologies, particularly those involving performance and mobile experience.

Google Search Console AMP report error now corrected

2018: “Major content mismatch” were due to a processing error on Google’s side. 

Google Has Penalized A Link Network In Japan

2016: After being quiet for over a year on link network penalties, Google said it had penalized a large, Japanese-based link network.

AdWords App For Android Now Supports Universal App Campaigns

2016: New conversion columns were also available in the latest update.

Sorry, No Emoji Allowed In Google PLAs (Frown Face)

2016: Google updated its store name guidelines in the Merchant Store policy center to specifically cite emoticons and emoji among its don’ts.

Search In Pics: GoogleBot Costume, Google Maps Peghog & Fancy Google Coffee Maker

2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Official: Twitter To Give Google Access To “Firehose” Of Tweets

2015: Twitter confirmed that it had a deal again to supply Google with access to its full stream of tweets.

As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report

2015: Lack of keyword attribution created a “blind spot” for search marketers.

Google App Indexing Statistics & Errors Being Emailed To Webmasters

2015: Google Webmaster Tools email notifications drove app deep linking awareness in terms of errors and impression and click statistics.

It’s Done: Google Settles Search Antitrust Case In Europe

2014:  Google escaped any significant fines or penalties. More coverage: Wow! See How Much Screen Real Estate Google Is Giving Rivals In Its EU Antitrust Settlement

Google’s Latest Manual Action Penalty: Spammy Structured Markup

2014: How to get it: marking up content that was invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violated Google’s Rich Snippet Quality guidelines.

Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube

2014: Ramaswamy and Wojcicki shared the title of SVP, Ads & Commerce, and had been jointly running the ads division for the prior year.

SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014

2014: Only 47% of respondents from within a company said there would be a significant or, at least, some increase to their SEO budget.

Yelp Reports $233 Million In Revenue For 2013, Up 69% From 2012

2014: Active local business accounts on Yelp grew to 67,000 in 2013, up 69% year-over-year.

Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?

2014: Microsoft had reportedly signed a multi-year agreement to license Foursquare data for both mobile and Bing on the PC.

Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals

2014: When Bing users searched on specific sports and athletes the search engine would include Olympic-related schedules and content in its search results.

“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer

2014: How Google, Bing and Yahoo stacked up in this Olympic effort.

Telenav Thinks Scout Can Take On Google Maps

2014: Apparently because Scout had higher user ratings than Google Maps in the Google Play store at the time.

Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?

2013: Either they needed to change their ways — and become much more transparent and easy to use — or they would apparently need to look elsewhere for ads. More coverage: IAC: We Comply With Google’s Toolbar Standards

Survey: Half Of Small Businesses Never Update Their Listings Online

2013: 70% of SMBs said they didn’t have the time to manage listings on all of the sites that consumers use.

Study: Are Public Record Ads Placed On Google Racially Biased?

2013: The study found that ads associated with black identifying names were more likely to have ads with the word “arrest” in them than ads that were associated with white identifying names. 

Dilbert: SEOs Control Content On The Web

2013: A Dilbert cartoon once again took a jab at SEOs and what they do or can do.

When Is the Super Bowl Start Time? The NFL Finally Gets It Right

2012: In past years, organizations like the NFL, the playing teams, and the failed to show up in search results because none of their sites answered the question.

Turning The Tables On The Google Toolbar & Disclosure Claims

2012: Google didn’t seem to occupy any higher ground than Microsoft when it came to using data gathered from browser add-ons to improve its own services, including its search engine.

What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in Search Visibility

2012: The NFL and FOX were still nowhere to be found.

Google Recommends The Competition On Your Business Place Page

2010: The content block, called “Nearby places you might like,” appeared below reviews on the place page and show up to 10 recommended businesses.

Microsoft Extends Bing Search Deal With Facebook

2010: Deal included a more robust Bing search experience on Facebook. Also, Bing would power Facebook search outside of the U.S., to all Facebook users, worldwide.

Siri: Not A “Search Engine” But You Might Use It Like One

2010: The highly-anticipated iPhone app was intended to enable you to do more with your voice and your phone in fewer clicks or moves.

Super Bowl 2010 Winners: Google, Yahoo & Bing Are Ready

2010: All three had Super Bowl shortcuts/oneboxes in place.

2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click

2010: Major events from the year 2002 in consumer search.

Google Earth Adds World War II Imagery

2010: Y could compare, side by side, the earth as it is today versus how it was during World War II.

Search In Pictures: Bing Hat, Yahoo Balls & Yahoo Karate

2010: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Continues AdWords Product PlusBox

2009: It was still a limited beta to test the effectiveness of engaging potential customers for advertisers.

Google Books Search Goes Mobile

2009: If you viewed the book on a mobile device, they would try to extract the text using OCR and show you plain text, not scanned text.

A Bad Month For SEO’s Reputation

2008: Although the bad reputation issue had been out there for years, demand for SEO services was as strong as ever.

MicroHoo: Boon Or Bust For Yahoo?

2008: There seemed to be mounting cynicism and detachment among Yahoos.

2008 elections

Google Releases New Link Reporting Tools

2007: You could view and even download thousands of links to your site via Google Webmaster Central.

Google’s Click Fraud Team Writes On Commonly Raised Concerns

2007: They analyzed IP address, duplicate clicks, and various other clicking patterns to detect click fraud.

Searching For Super Bowl XLI

2007: Although there were improvements over 2006, this year was still lacking in terms of integrating their offline and online ad efforts.

YouTube Pulls Videos That May Not Violate DMCA Law

2007: Google didn’t know whether a video was infringing. It simply knew it was reported as an infringement.

Krillion Launches ‘Actionable Local Search’

2007: Krillion helped consumers find where they could buy products in their markets after conducting online research.

Major UK Mobile Companies Look To Start Mobile Search Engine

2007: The companies included Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and Cingular.

FAST Introduces Private-Label Contextual Ad System

2007: It let publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services.

Will Tagging Replace The Dewey Decimal System?

2007: 28% of internet users had tagged or categorized content online such as photos, news stories or blog posts.

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

< February 4 | Search Marketing History | February 6 >

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Non-profits vs. Social Enterprises: 6 Key Differences

Home Business Magazine Online

Both non-profits and social enterprises are trying to create positive social change in their various fields and have some similarities. However, they are actually very different in many regards.

We’ll break down the key differences to help you understand why these are two separate kinds of organizations. This will help you to better understand the distinction and may be valuable if you are looking to start up one or the other.

Revenue Generation

One of the key differences between a non-profit and a social enterprise is how they make their money. Both direct money towards important social causes, but they make this money in vastly different ways.

Non-profits generate income primarily through donations, fundraising, and grants. They are reliant on external sources of funding and secure this funding because people support their cause.

Social enterprises, on the other hand, operate like a business where they sell a service or product and generate their own revenue. This makes them more financially self-sufficient than a non-profit.

Organizational Freedom 

With a non-profit, there are a lot of restrictions on how they can operate. They are required to be very transparent about the flow of money in and out of the organization. While they can pay their employees’ salaries, they cannot use revenue generated to boost those salaries.

On the other hand, social enterprises are controlled by less legislation and have more leeway when it comes to their choices. They can operate for profit, provided that they are founded on the principle of advancing a social good. There is less oversight of their finances, and they are primarily accountable to shareholders, rather than the government.

If you are‌ wanting to work with either a non-profit or a social enterprise, a Master’s in Social Work is a great point of entry. Check if you meet the requirements for an MSW degree as a stepping stone to making a difference in the world.

Tax Status

One example of the strict regulations around non-profits is the fact that they have to redirect all of their profits back into their work. The flip side of this is that they are tax-exempt under Internal Revenue Code Section 501(c)(3).

This is a significant benefit but comes at the cost of a higher degree of regulation, with there being a long list of federal tax obligations for non-profits.

Social enterprises have less legislation controlling them but are required to pay taxes just like other businesses.

How They Operate

Non-profits tend to focus on running projects that require funding, whereas social enterprises operate like a business that generate their own income.

However, this is not always black and white. One example of a non-profit that does sell a product is the Girl Scouts. However, all money made from the sale of their cookies is immediately directed into funding their ongoing social projects.

Non-profits put 100% of the money they raise back into their operating costs and projects, whereas social enterprises have more freedom in how they distribute their earnings. Each social enterprise will have a different split between social and financial returns.

When it comes to supporting either a non-profit or a social enterprise, it is important to do your research so that you know exactly where your money is going. This research is easier to do on a non-profit.

Return On Investment

Social enterprises can attract investors who get a return on their investment (ROI) based on the profits generated by the organization. This is an incentive that non-profits cannot offer, and they must instead rely on altruism.

The looser legislation around social enterprises means that they can operate at a profit, allowing them to be viable businesses while also doing important social work.

However, there is also a risk because of the lack of legislation. As consumers become more socially conscious, companies could label themselves as social enterprises without having a significant social mission.


One of the major benefits of social enterprises because they can generate money more efficiently than non-profits by operating like businesses. This is a big positive because non-profits can run into empathy fatigue and low donations.

In this situation, a non-profit is not able to sustain itself. However, because social enterprises can provide financial ROI to their investors and shareholders, they are more likely to be financially stable long term.

However, there are many benefits to being a social enterprise vs a non-profit, and vice versa. The right choice is very situation-specific and depends on what the founder’s goals are.

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How to manage and edit your Google Business Profile from Google search

Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help.

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017.

But now, managing your profile from search is the new norm. This means you must understand how to effectively make the most of your Business Profile in the “in-search experience.”

To start managing your Google Business Profile in Google Search, make sure you’re signed into the Google Account email address you use to manage your Business Profile.

Next, go to Google and search for your exact business name (you may need to add your city), or you can also search for “my business.” (You might need to select View Profile to manage your Business Profile.)

Anatomy of Google’s New Merchant Experience (NMX)

After you search for your business name, you should see the Merchant Panel and your Business Profile (a.k.a., Knowledge Panel) at the top of the search results – right above the organic results.

Geek terminology: You may hear the new Google Search management feature referred to as NMX – which stands for New Merchant Experience. (It’s important you get used to the new lingo.) NMX is the Google Search interface used to manage your Google Business Profile in Google Search.

anatomy of gbp on search

This is the heart of where you will manage your Business Profile. In the Merchant Panel, you’ll see the main menu, three-dot menu, cards, and your Business Profile off to the right. 

The menus in your Merchant Panel depend on your business categories. So what you see may look different than another business in a different industry.

You might see a down arrow in your Menu. If you do, be sure to click on it to expand your menu area so you can see even more menu options.

Before expanded menu

In the example below, the expanded menu also shows “Add update” (i.e., Posts) and “Ask for reviews.” 

Expanded menu

As mentioned, the available menus are category-dependent. In the screenshot below, the “Insurance” menu is available because the business is in the medical category.

Insurance menu

Off to the right of the Merchant Panel, you should see your company’s Business Profile/Knowledge Panel. There are also several features you can do directly from your Business Profile, like uploading photos and videos and creating posts (updates).

Business Profile / Knowledge Panel

In the Merchant Panel, you will see two main items: the menu and the cards.

Merchant panel - menu and cards

The menu allows you to perform the main functionality of managing your Google Business Profile. This is where you can edit your profile, add posts, upload pictures, include products and services, respond to reviews and messages, etc.

The three-dot menu to the right of the main menu gives you more advanced features like adding and removing managers, seeing your Business Profile ID, removing the business or marking it as temporarily or permanently closed and other features.

The cards are little “cues” or hints on things you may want to do or act on with your Business Profile. Cards will also vary.

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Explanation of the Google Business Profile menus

Here’s an overview of the main menus that most businesses have available to them.

You can either use the tabs across the top of a menu or just scroll down the menu page to access all available fields for you to update.

Edit profile

This is probably one of the most important because it has the most vital information many customers (or potential customers) are looking for. From the “Edit profile” menu, you can edit your main business information like:

  • Business name
  • Business categories
  • Description
  • Opening date
  • Phone number
  • Website
  • Business address or service areas
  • Business hours
  • Attributes/More information:
    • From the business (You can add attributes like women-owned, veteran-owned, LGBTQ+-owned, etc.
    • Crowd (i.e., LGBTQ-friendly)
    • Highlights
    • Offerings (i.e., drive-through)
    • Planning (i.e., Appointment Required, Accepting New Patients)
    • Service options (i.e., Offers online appointments, Offers online care, Language assistance)

Depending on your business category, you may see other options available like:

  • Check-in and check-out times (hotels only).
  • Hotel information (hotels only). 
  • Health insurance (medical categories in the U.S. only).
  • Offers online care (medical categories only).
  • Or other options.

You may see other options available to you depending on your business categories. For instance, the hotel, car dealership and medical industries will find several other options in this section.

Edit profile menu

Read reviews

Paying attention to your reviews is essential to growing your business.

In this menu, you can see all your reviews, sort them in various ways and see what words people frequently mention in their reviews of your business. (By default, the reviews are ordered by “Most relevant.”)

Read reviews

When you get a new review, Google will send you an email letting you know. You can click on the “Read review” link in the email to go directly to that review so you can read and reply to the reviewer.

Email about review

But a card in the Merchant Panel also shows you when you have new reviews. (This is a huge bonus if you don’t check your Google Business Profile login email as often as you should.) 

New review in cards

When a card lets you know you have a new review, just click on it and the new one will open so you can respond to your customer’s review.

Reply to review after clicking on review notification card


Messages are a great way to connect with customers and potential customers. If you have the time and staff to respond promptly to customers looking to chat with you, simply click the “Turn on chat” button and follow the prompts.

Turn on chat

When you get started, be sure you create a welcome message that people will see when they first initiate a chat session with you.

After you turn on the message feature, people will see the chat option available in your Business Profile on mobile devices when they search for your business.

Chat mobile device knowledge panel

You can manage all your messages (a.k.a., chat) from the “Messages” menu. Here you can directly respond to people who have messaged you.

car dealership

If you click on the three-dot menu, you can get into chat settings and make your chat even more robust.


Through the chat settings, you can turn the chat feature on and off, send read receipts or change your welcome message. 

You can even set up automatic FAQs and create answers for up to 10 frequently asked questions. So if someone includes one of these questions in a message to you, they will receive an automated message that you have written to answer that question. 

Each question can be up to 40 characters and each answer can be up to 500 characters. The answers can even include links, which is perfect if you want to direct people to your website or a landing or sales page.

Chat settings

Replying to messages quickly promotes trust and encourages engagement with potential buyers. Keep in mind that you must reply to your messages within 24 hours. Also, if you don’t respond within the timeframe, Google could deactivate the message feature from your Business Profile.

When you get a new message, you’ll receive an email notification email from Google – but as an extra bonus, you’ll also see a notification about the new message in a card in the Merchant Panel and you’ll see a red dot in Messages.

Red dot new message

Add photo

The “Add photo” menu lets you upload photos and videos to your Business Profile. Here are a few options to choose from:

  • Photo: This is where you can upload photos and videos from your business. Upload pictures of your building’s facade, the inside of your office, your team, the products you sell, the services you offer, etc. Don’t upload stock photos or other marketing material images.
  • Logo: Upload your logo.
  • Cover photo: This image should be a picture that best represents your business. Keep in mind that even though this is your chosen cover photo, Google has the right to select whatever cover image they want to display on your Knowledge Panel. 
Add photo menu

Another easy way to add photos and videos is directly from your Business Profile. Just click the “Add photos” button to upload photos and videos directly. (This is actually my preferred method as it’s much more streamlined and simpler.)

Add photo in business profile in google search

When you’re in your Knowledge Panel, you can continue to upload more photos by clicking on the camera icon.

Add photo in knowledge panel in Google search

Whenever you’re uploading photos or videos, adhere to Google’s guidelines – or else they may get rejected:

Photo guidelines

  • Format: JPG or PNG.
  • Size: Between 10 KB and 5 MB.
  • Recommended resolution: 720 px tall, 720 px wide.
  • Minimum resolution: 250 px tall, 250 px wide.
  • Quality: The photo should be in focus and well-lit, with no significant alterations or excessive use of filters. In other words, the image should represent reality.

Video guidelines

  • Duration: Up to 30 seconds long.
  • File size: Up to 75 MB.
  • Resolution: 720p or higher.


“Performance” is the new version of what used to be called “Insights.” This is where you can see the following metrics on your Google Business Profile’s performance, including:  

  • Overview of the total Business Profile interactions
  • Calls
  • Messages
  • Bookings
  • Directions
  • Website clicks
  • How your products performed
  • Top products
  • How people discovered you – by platform and device
  • How people found your GBP by keywords


This links to Google Ads – just in case you want to spend some money on paid advertising.

Edit products

Google has been emphasizing more on showing local businesses that sell products. If you’re one of them, be sure to take advantage of the “Edit products” feature in Google Business Profile. Simply click the “Get started” link.

Edit products - get started

You can then add all the details about each of the individual products you’re selling:

  • Product name
  • Category
  • Price
  • Description
  • Call-to-action (CTA) Button
  • Photo (Remember to add one!)
Add product details

Once you’ve added all the product details, simply click the “Publish” button.

Edit services

If you are a service-based business, here is where you will list the types of services that your company offers. First, you will want to set up business categories.

For example, if you’re a lawn care company, you might choose categories like grass cutting, lawn care, yard cleanup and snow removal. Then under each category, you would include each service that falls under those main categories.

Edit services menu

Keep in mind that Google has a (not-so-nice) habit of scraping information from various sources and will often add services to your GBP listing. Sometimes those services are not services you offer.

As an example, I had information on my website about a pest control client I worked with, so Google once mistakenly added “pest control” as a service that my digital marketing agency offered.

So check frequently to ensure that any services Google adds to your Business Profile are correct. You’ll find any Google changes in blue.

Search Engines


If you use an online booking or calendar tool to schedule appointments, then you’ll love the “Booking” menu. This feature allows you to add a special URL where people can schedule time on your calendar to schedule an appointment with you. 

So if you use tools like Calendly, YouCanBookMe, SquareUp or one of Google’s booking partners, you can click “Add a link” to get started.

Booking - Add a link

Then simply put your custom calendar or booking URL in the URL field and click “Save.” 

Add booking URL

You can add multiple options for people to book appointments, just mark your preferred booking method.

Booking dialog


“Calls” is a way to keep track of phone calls you get from customers on Google Search and maps with call history. Right now, this feature is only available to a select group of businesses in the U.S. and Canada.

If you’re interested in turning this feature on, it will give you information on what calls came in – what calls were answered and what was missed.

Turn on call history

It will even tell you if you got a call from a new caller. This info is invaluable if your phone number goes to a sales representative, for instance.

Call history


The Q&A feature is a great way for customers and potential customers to ask you questions about your business – and for you to answer them.

Remember, though, that anybody can ask and answer those questions. So it’s best that you stay on top of them and be the first to respond.

Q&A answers

Add update (a.k.a., Posts)

Updates are actually GBP Posts. To create one, just click on “Add update” and you can create an update, offer or event.

Types of updates

Google has finally added the feature to crop photos in Google search. Just click on the crop icon and do so as needed.

Be sure to click “Preview” to make sure your post looks good, and then click “Post” to publish it.

Crop photo

When you make a new post, users searching on or using the Google Maps app will see a red dot above “Updates.”

Red dot on Updates - Maps app

Ask for reviews

We mentioned earlier how getting reviews was an important part of your local SEO strategy.

When you click the “Ask for reviews” menu, you’ll be given a short URL that you can give to your customers so you can ask them to leave a review for you.

Get more reviews

When people click on that link, they’ll be taken directly to your Google Business Profile so they can leave you a review, making it super easy for them.

Three-dot menu

The three-dot menu is often overlooked because, well, it is off to the right-hand side of the main menu and a little hard to see.

But it contains some very important advanced features necessary to effectively manage your Business Profile. 

In the three-dot menu dropdown, you’ll see:

  • Business Profile settings
  • Notifications
  • Add a new Business Profile
  • Your Business Profiles
  • Help & support
  • Send feedback
  • Terms and Service
Three-dot menu dropdown

One of the most important sections is Business Profile settings.

Business Profile settings

In this section, you can:

  • Manage the users of your Google Business Profile.
  • See advanced settings like your Business Profile ID – which you’ll need to provide Google if your profile gets suspended. 
  • Mark the Business Profile permanently closed, transfer ownership or remove the profile (which is ultimately up to Google’s discretion).
  • See and manage link requests from other Google products.

You’ll also want to check out the Notifications section, where you can set up to receive email alerts about customer messages, reviews, Q&As, bookings and more.


If you manage more than one Google Business Profile, the “Your Business Profiles” dialog will come in handy.

From here, you can see all the GBPs you manage. Just click on the profile you want to manage, and you’re automatically taken to it in Google search. 

You can also add a new profile and manage multiple ones here.

Manage multiple profiles

There are other features in the three-dot menu as well, so feel free to explore those features, too.

What are cards?

You will also see various “cards” in Merchant Panel. Cards let you do various other things to help improve and optimize your profile.

Your cards might look different than another merchant’s cards. Look at the various cards available to you and see what they allow you to do.

For instance, if you click on the “Add exterior photo” card, you’ll be able to easily upload a photo of the exterior of your storefront or office building.

Cards also give you alerts, like they will let you know when you have a new review or if you should add specific information to your Business Profile to make it more helpful to potential customers.

Cards give you info to add

Use these cards to maximize and optimize your Google Business Profile.

What if Google changes your Google Business Profile information?

Google gathers information from a variety of sources:

  • Third-party sources they have contracted with.
  • User-suggested edits.
  • AI.
  • Other online resources (e.g., government databases, online directories/citation sites, the business’s website, info from people who answer “Do you know this place?” questions).

Google often cross-checks the information on your Business Profile and compares it to what they find online. If they find discrepancies, they may decide that your information is incorrect and will change the information on your Google Business Profile.

If Google changes information in your Business Profile, you’ll receive an email alerting you that information has been changed.

Profile updated by Google - email notification

If changes were made to your profile, you’ll then need to go to the individual menu sections (i.e., Edit Profile, Edit Products, Edit Services) and hunt around to look for a blue highlighted area that denotes changes have been made to your profile. There you will see what changes Google made.

Hours updated

If the changed information is correct, you can simply click the “Accept” link.

Did Google mess up? If the changes are wrong, click on the section you want to edit (or correct), and you’ll see the pencil icon. You can then edit the information. Remember to click the “Save” button.

Sometimes, you’ll be given an edit option if changes were made to your Business Profile.

Google changes in blue

If the information is incorrect, you can simply click on “Edit” and, in this instance, uncheck the services you don’t offer and click “Save.”

Keep in mind that Google may need to manually review your edits, so it could take up to a day (or sometimes longer) for your changes to be made to your Business Profile. 

Edit Google changes

Because Google’s changes go live right away, it’s important that you frequently check your Business Profile to make sure no incorrect changes were made to your profile.

Managing your profile from search is the way to go

Yes, there is a bit of a learning curve. But once you get used to this interface, you will likely enjoy the ease of use and functionality.

Getting used to managing your Google Business Profile in Google search is a must. There’s no avoiding it anymore.

The post How to manage and edit your Google Business Profile from Google search appeared first on Search Engine Land.

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This day in search marketing history: February 4

Microsoft’s bid to buy Yahoo, Day 4

In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. 

Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.”

There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising.

Meanwhile, was Yahoo considering an alliance with Google? And why did Google CEO Eric Schmidt call Yahoo CEO Jerry Yang to offer Yahoo help?

And what about post-acquisition “integration” issues? Local, maps, and mobile were areas where both companies had made significant investments but also had significant duplication and redundancy.

Microsoft sounded pretty confident the deal would happen. As Kevin Johnson put it:

  • “It doesn’t make sense to have thousands of engineers at Yahoo working on a search index, thousands of engineers at Microsoft working on the same search index. By combining, we can have one team of people across the two companies working on the search index, and then have others continue to focus on areas where we’ve defined differentiation in search. New search verticals and expanded user experience for search. We’ve got so many ideas, more engineers applied to those ideas will drive breakthroughs in search.”

Dig deeper:

Also on this day

Enhanced conversions: Google tests global site tags with automatic collection

2022: The global site tag could now automatically collect the information (e.g., email, telephone number) that a user submitted on the website.

Microsoft Bing adds automobile and car search features

2022: There were links to the MSN Autos marketplace in the knowledge panels for these car-related searches under “learn more” and “shop used cars” right above the car specifications.

Google expands phrase match to include broad match modifier traffic

2021: Phrase match would expand to include additional broad match modifier traffic and support for broad match modifier would end.

5 takeaways for marketers from Google’s Q4 2019 earnings

2020: For the first time, the company disclosed YouTube advertising revenues.

Hitwise halts some reporting services in wake of Jumpshot’s closing

2020: Hitwise informed its customers that daily, weekly and monthly metric updates were on pause until further notice.

Filter, sort, bulk manage product groups in Microsoft Shopping soon

2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising.

Bing doesn’t show ads for queries around Super Bowl commercials, while Google does

2019: The company’s primary goal was not to drive revenue and chose not to monetize search results.

Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies

2019: Roughly 53% of firms doing local SEO had 10 or fewer clients.

Google Adds JSON-LD Support For Structured Data Markup

2016: Google started supporting JSON-LD for structured data markup for reviews and products rich snippets.

Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant

2016: Once you clicked on the “more destinations” button, Google led you into a travel search experience that made it harder to view organic search results.

Bing Updates Android & iOS Apps To Enable More Finding With Less Searching

2016: The idea, according to Microsoft, was to help users “find” and “do” faster.

Google Expands Webmaster Documentation Around Reconsideration Requests

2015: Google clarified and expanded on their reconsideration request documentation for those who had been hit by a Google manual action.

Report: Google Will Get Access To Twitter’s Firehose Again

2015: The agreement came 3+ years after a similar arrangement ended. It would make tweets easier to find via search.

Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers

2015: This had been done previously for easter eggs and Google’s own content, but now it worked for third-party publishers.

Bing Ads Discusses 3 New Initiatives: Native Ads On, Mobile Ad Formats, Remarketing

2015: The company’s foray into native advertising would harness intent signals from Bing Ads.

With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

2014: For the first time in ages, the three major search companies in the US were all run by CEOs who either came out of a search background or had a solid understanding of it.

Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click

2014: Converted clicks = Conversions (1 per-click) and Conversions = Conversions (many-per-click).

Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

2014: The suite was comprised of two new capabilities: Dynamic Product Listing Ads creation and Product Listing Ads optimization.

Google Showing Large Video Embeds In Some Search Results

2014: Searching Google for video-related content would return a large, playable, video directly at the top of the search results.

Google Maps App Now Continually Searching For Faster Route

2014: The app would notify you if a faster route was available while you were in transit.

Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013

2013: Viewers turned to their devices to ask [why did the lights go out], [superdome power outage] and [what caused power outage].

Bing: Why Google’s Wrong In Its Accusations

2011: Bing said it has search signal, not Google signal.

Yelp: 35 Percent Of Searches Mobile Now

2011: The mobile audience on Yelp was more active and engaged than its PC audience.

Search In Pics: Google Sweden License Plate, Yahoo Beach Sandals & Google Privacy Cup

2011: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Maps To Add “Google Store Views”

2010: Google Store Views would allow people to virtually walk into the store, off of Google Street Views.

Yahoo Sells “Non-Core” Asset HotJobs For $225 Million

2010: Yahoo would continue to have a career site, but it would be powered and populated by Monster.

2001 In Review: Search Engine Marketing Gets Respect, As Does Search Generally

2010: Major events from the year 2001 in consumer search. 

Google Latitude: Share Your Location On Google Maps

2009: More coverage: Google Latitude Turns Maps (For Mobile) Into Social Tool

Google Android Phone Finds Its Voice (Search That Is)

2009: Google was rolling out voice search on the Android platform via the new software update.

FriendFeed Improves Search Features

2009: You could use the advanced search features and then subscribe to that search via RSS.

Internet Explorer 8 Search Now Showing Instant Answers From Live Search

2009: Instant answers were shown for searches related to financial information, weather conditions, movie show times, calculations, equations, conversions, and definitions.

Yahoo Starting To Roll Out “Search Pad” Feature

2009: The application automatically collected sites and content as users conducted online research.

Google’s Influence In The Oval Office

2009: Google was the “fourth-largest corporate source of campaign cash” for President Obama’s presidential race.

Virtual Earth’s First 2009 Imagery Update

2009: The major updates included the new Digital Globe satellite imagery they recently licensed and “bird’s eye” photos of Paris, France. 

IAC Troubles,, And Post-Yahoo Search Share

2008: IAC claimed the legal battle for control of IAC’s board was impeding the company’s ability to effectively operate.

Microsoft’s Prize: Big Yahoo CPMs, Largest Display Share

2008: Yahoo ranked as the top site with just under 19% of US online display advertising.

Google Releases New Urchin Beta

2008: For those who required server-based analytics.

EU Prepares “Objections” To Google-DoubleClick Acquisition

2008: The European Union’s antitrust regulator was likely to impose conditions or ask Google for concessions in order to bless the acquisition.

Google Files Screenshots Of Compensation Tool With SEC

2008: The tool modeled the potential value of Google equity awards, including transferable stock options.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

< February 3 | Search Marketing History | February 5 >

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5 Reasons Why Your Startup Needs a Data Governance Strategy Now

Home Business Magazine Online

Any startup needs an effective data governance strategy to maximize its business potential and stay ahead of the competition. By developing a comprehensive, well-defined data governance policy, startups can protect themselves from unforeseen risks like legal issues or unauthorized access to privileged information. In this article, we’ll discuss why it’s time to establish a robust data governance plan and share how you can use a data governance software review.

Increased Efficiency and Productivity

Implementing a data governance system helps organize a business’s critical data sets and ensures that resources are well-spent running duplicate reports or using outdated information. It also clarifies who is responsible for managing specific data and analytics, ensuring that everyone uses current and accurate numbers for budgeting, planning, and other operations. In short, this powerful tool will give the startup an edge in its operations, leading to better efficiency and more excellent overall results.

Improved Data Quality and Security

Data governance helps you understand how data is collected, processed, and used, ensuring that businesses impose appropriate policies and procedures to secure confidential information, protect customer privacy and maintain the overall quality of your data. With data governance in play, you can establish controls to ensure that access to critical business information is authorized by the appropriate personnel.

Furthermore, it helps identify where personal or highly sensitive data needs special protection and provides unified standards for data organization, documentation, and processing. Investing in a solid data governance strategy now will guarantee that your startup complies with industry regulations while protecting consumers’ private details, making sure you cover all bases for success in the long term.

Better Decision-Making Capabilities

Data governance ensures that the data businesses use is accurate, easily accessed, and protected from unauthorized alteration. By creating a data governance framework, organizations can ensure that employees at all levels have access to the correct information at the right time to make decisions based on reliable and up-to-date data. Additionally, by controlling your organization’s data, it will be easier to create metrics to measure its performance and quickly identify any gaps or problems in its operations.

Reduced Risk of Regulatory Compliance Violations

A data governance policy is the key to ensuring a company meets regulatory compliance standards and lowers its risk for violations. It not only provides rules for what to do with the data but also systematizes a process for collecting, interpreting, storing, and sharing information to mitigate against any misuse or mishandling. With a thorough data governance plan, any start-up can secure customer trust, create new strategies and develop customized solutions using their customer data while abiding by decentralized regulations across markets.

Enhanced Collaboration Between Teams

A data governance strategy is the answer for business owners looking to increase department collaboration. A well-designed governance plan can ensure that everyone in your organization has access to the same information and procedures, making it easier for teams to work together and make informed decisions. Stakeholders across departments can use data more efficiently due to a clearly-defined ownership structure and streamlined processes.

Implementing a data governance strategy now is an ideal opportunity for startups to eliminate communication inefficiencies between departments and reduce risks associated with poor data management. By ensuring everyone knows their role within the organization and understands how their actions affect each other, teams can go beyond mere cooperation. They can truly collaborate.

What Is Data Governance Software?

Data governance software is a powerful tool for organizations to correctly organize and manage copious amounts of data. This software helps maintain the accuracy and quality of databases, metadata, applications, and more, ensuring all data processes adhere to the organization’s policies and comply with the latest regulations from lawmaking bodies.

High-quality data governance software allows companies to analyze their existing data infrastructure, uncovering ways to optimize performance and increase efficiency. The result is a secure environment for managing structured and unstructured data without compromising accuracy or integrity.

If you are still trying to decide whether you need this software for your business, check out a data governance software review online. This way, you can see how companies have made strides toward improving their operations through this technology.


All startups need an effective data governance strategy to be successful. By having a comprehensive, well-defined data governance policy, startups can improve their efficiency and productivity, data quality and security, and decision-making capabilities, reduce the risk of regulatory compliance violations and enhance collaboration between teams.

The post 5 Reasons Why Your Startup Needs a Data Governance Strategy Now appeared first on Home Business Magazine.

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Pounds Is the Ground: Investing in Gold Mining Stocks

Home Business Magazine Online

With inflation over the past years increasing steadily and experts expecting this trend to continue in the future, gold has become one of the most popular investments out there. After all, its reputation as a safe haven and one of the best hedge tools is widely known.

Expert-reviewed gold IRA companies enable investors to use a gold IRA to invest in many kinds of gold-linked assets, gold mining stocks included. With gold mining stocks, you can add the opportunity for capital appreciation to a long-term physical gold position.

Physical gold requires a higher initial investment than other assets and logistics, but it also requires a deeper understanding of how investing in precious metals works. As such, many people who consider investing in gold never actually do it.

However, the good news is that it is possible to invest in gold without actually buying gold. One of the best ways to do so is by investing in the companies that are mining it. In many cases, gold mining stocks can outperform the yellow precious metal, but they aren’t a replacement for gold.

Let’s find out why…

What Are Mining Stocks?

Mining stocks are shares in companies dedicated to the extraction and processing of different minerals and materials like silver, platinum, copper, limestone, lithium, and of course, gold. As these companies increase the global supply of the elements they mine, investing in them is effectively investing in the underlying elements.

Investing indirectly in gold by investing in one of these companies is simple.

However, as the minerals and materials each company focuses on differ, you want to ensure that the company you choose includes or focuses on gold. One good way to do this is buy shares in the major gold producers, and diversify your gold portfolio.

Why Are Mining Stocks a Good Option?

Acquiring mining stocks is a good opportunity to gain exposure to gold in an indirect manner. By doing this, you will still benefit from any positive changes in the value of gold while also gaining multiple benefits.

You can think of investing in gold mining stocks as a combination of investing in stocks and gold. When people go for gold, they go wild for gold mining stocks.

The benefits of investing indirectly in gold through stocks are numerous. Capital appreciation and the potential for passive returns in the form of dividends are the most important. However, there are also other benefits that can play an important role depending on your needs, such as higher liquidity, diversification, and leverage.

Add to Your Golden Retirement with Miners

Like any investment, gold miners aren’t perfect. The main disadvantage of investing in mining stocks is the increased volatility.

Not only will the price of the stock be impacted by the price of gold and other minerals relevant to their operations, but also regulations, public perception, human capital, and many other factors.

Keep this in mind, and consider adding some gold miners to your gold-based IRA retirement account. Gold mining stocks are easy to buy, and give you incredible leverage to the gold price!

The post Pounds Is the Ground: Investing in Gold Mining Stocks appeared first on Home Business Magazine.

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Google search, network, and YouTube revenue all fell in Q4 2022

Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion. 

Search advertising revenue was the most resilient, falling 1.6% in Q4 2022 compared to Q4 2021. Google Network and YouTube revenue declined 8.6% and 7.0%, respectively. 

Google Q4 2022 ad revenue by segment
Q4 2022 Q4 2021 Change
Search & other $42.6 billion $43.3 billion – 1.6%
Google Network $8.5 billion $9.3 billion -8.6%
YouTube $8.0 billion $8.6 billion -7.0%

A poor economic climate. Google CFO Ruth Porat told CNBC the YouTube slowdown was the result of both planned and direct response advertising in a challenging economic climate. She said Google is slowing the pace of hiring in an effort to deliver long-term profitable growth. Last month, Google said it would lay off around 6% of its workforce or roughly 12,000 jobs. The company has about 187,000 employees. 

ICYMI, Meta also blamed a poor economic climate on their own weak ad demand.

Trouble for YouTube. YouTube’s ad revenue fell below analyst predictions to reach $7.96 billion, a decrease of 8% from the previous year’s $8.63 billion. On Thursday, Google CEO Sundar Pichai said in addition to the overall pullback in ad spending, YouTube is also facing heightened competition from TikTok in short-form videos. Meta also said competition from TikTok was limiting growth. 

The financial outlook at YouTube could get even bleaker as it begins paying for rights to professional football games. In December, the National Football League announced that YouTube will pay approximately $2 billion annually for the rights to broadcast “Sunday Ticket” to homes, in a seven-year deal. That’s expected to be a loss-leader that enables YouTube to acquire more paying subscribers. 

Dig deeper. You can review the earnings here.

Why we care. A decline in ad revenue could affect the platform’s ability to reach its target audience and in turn, the success of its advertising campaigns. Lower ad revenue could also result in less investment in platform improvements and innovations, leading to a less favorable advertising environment.

Additionally, a continual decrease in ad revenue may cause a shift in pricing, competition for ad placements, and changes to the platform’s advertising policies. If Google shifts its attention toward AI, advertisers could lose more control over their campaigns. 

On the other hand, a decline in revenue could result in a decline in demand, which could lower ad costs for advertisers.

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New Bingbot user-agent now fully live

Microsoft’s Fabrice Canel confirmed this morning that the new Bingbot user-agent is now 100% live today. The new Bingbot will generally be used for crawling 100% of sites, unless something goes wrong and Bing has to fallback to the previous Bingbot user-agent.

Bing’s confirmation. Fabrice Canel posted on Twitter, “yes, 100% today. We fallback to previous user agents where appropriate.”

He linked to the updated Bing crawler user agents page that previously listed this as the user agent:

Mozilla/5.0 (compatible; bingbot/2.0; +

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +http://www. Chrome/ WXYZ Safari/537.36

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/ WXYZ  Mobile Safari/537.36 (compatible; bingbot/2.0; +

The new user agent is documented as:

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; + Chrome/

Mozilla/5.0 (compatible; bingbot/2.0; +
W.X.Y.Z Safari/537.36

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; bingbot/2.0; +

Some history. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Then in April 2022, Microsoft announced a name change, a user agent name change, for BingBot. In December, Microsoft told us the new Bingbot user agent would be 100% live by January 2023.

Old user-agent. Microsoft said it would stop using its historical user agent by the Fall of 2022. That user-agent looks like this:
Mozilla/5.0 (compatible; bingbot/2.0; +

New user-agent. Bing will use a user-agent that identifies the specific version of Microsoft Edge is crawling your site. Here is the format for both desktop and mobile:

Desktop – Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; + Chrome/W.X.Y.Z Safari/537.36

Mobile – Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; bingbot/2.0; +

“W.X.Y.Z” will be substituted with the latest Microsoft Edge version Bing is using, for eg. “100.0.4896.127″.

Why we care. You probably should have been prepared for this change since it was announced back in 2019. But in any event, this change can impact your site if you have any user agent detection methods for BingBot. Make sure to test your site to see if it supports the new user agent. Most sites probably do not need to worry about this, but if you have done any advanced bot detection, you may need to take steps to update those scripts.

It seems that if you did not make the necessary changes, then Bing will use the old user agent as a fallback.

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