For Those Of Us Who Don’t Lean In

I’m a Holistic Health Advisor who has been educated in Elemental Reflexology, Polarity Therapy, and Reiki. I make feelings-guided decisions, and I occasionally put off tasks because I haven’t had time to process my comfort/discomfort surrounding said tasks. In short — I’m not the high-heeled wearing, Ivanka Trump-esque, “lean in” type woman. I’m not your typical entrepreneur.

I’m a Holistic Health Advisor who has been educated in Elemental Reflexology, Polarity Therapy, and Reiki. I make feelings-guided decisions, and I occasionally put off tasks because I haven’t had time to process my comfort/discomfort surrounding said tasks. In short — I’m not the high-heeled wearing, Ivanka Trump-esque, “lean in” type woman. Continue reading “For Those Of Us Who Don’t Lean In”

On Crappy Napkins, Or Why Cutting Corners Never Benefits Your Business

AllBusiness. comThink about the last time you visited a restaurant and there were those sheer, brittle napkins in an old school metal napkin holder on the table. You desperately pulled clumps of them out in an attempt to create the thickness of a single napkin with which to wipe your sticky hands. Now think about another restaurant where you had a soft but strong napkin with plenty of absorption power.

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Think about the last time you visited a restaurant and there were those sheer, brittle napkins in an old school metal napkin holder on the table. You desperately pulled clumps of them out in an attempt to create the thickness of a single napkin with which to wipe your sticky hands. Continue reading “On Crappy Napkins, Or Why Cutting Corners Never Benefits Your Business”

How To Beat Passive-Aggression In The Workplace

“There is a land called Passive-Aggressiva, and I am its queen. ” – Kate Walsh’s Dr. Addison Montgomery-Shepherd, “Grey’s Anatomy”Truer words have rarely been spoken in the workplace. For five very, very long years, I worked under a manager who could have given Dr.

“There is a land called Passive-Aggressiva, and I am its queen.” – Kate Walsh’s Dr. Addison Montgomery-Shepherd, “Grey’s Anatomy”

Truer words have rarely been spoken in the workplace. Continue reading “How To Beat Passive-Aggression In The Workplace”

Local SEO For Your Local Business: Get Listed Where It Counts Most

Most local search is performed with the intention of an immediate visit, so you want potential customers to be able to find you as they drive around town and in emergency situations, if that is relevant to your product or service. Let’s take a look at the finishing touches to your SEO strategy, so you rank highly and are easily found by your target prospects. By standardizing your business display, we are talking about making sure your NAP information is the same from place to place on the web and across your website. You want the exact same details formatted in the same way when other websites display your business.

Most local search is performed with the intention of an immediate visit, so you want potential customers to be able to find you as they drive around town and in emergency situations, if that is relevant to your product or service.

Let’s take a look at the finishing touches to your SEO strategy, so you rank highly and are easily found by your target prospects.

By standardizing your business display, we are talking about making sure your NAP information is the same from place to place on the web and across your website. Continue reading “Local SEO For Your Local Business: Get Listed Where It Counts Most”

The Best Advice For Mergers And Acquisitions

AllBusiness. comMergers and acquisitions involve a great deal of critical business, legal, financial, and deal negotiation issues.  In order to get you started with the most important information you need to know, we’ve compiled this list of the best articles our M&A expert Richard D. Harroch has written on many of the key issues involved in the sale of privately held companies:Selling a company can be a very time-consuming, complicated process.

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Mergers and acquisitions involve a great deal of critical business, legal, financial, and deal negotiation issues. In order to get you started with the most important information you need to know, we’ve compiled this list of the best articles our M&A expert Richard D. Continue reading “The Best Advice For Mergers And Acquisitions”

11 Ways To Share Knowledge With Fellow Entrepreneurs

AllBusiness. comTalking through a problem helps: You can get a sense of what went wrong, and what your options are. Talking with entrepreneurs who’ve had similar experiences helps even more. They know the feelings of frustration and can offer perspective on what worked or didn’t work for them.

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Talking through a problem helps: You can get a sense of what went wrong, and what your options are. Talking with entrepreneurs who’ve had similar experiences helps even more. Continue reading “11 Ways To Share Knowledge With Fellow Entrepreneurs”

What A Boomerang Champ Can Teach Us About Breaking Bad Digital Marketing Habits

AllBusiness. comBack in 2012, Futurist. com published an article titled The future of marketing starts with cross-disciplinary thinking. In that vein, we have been consulting with creative athletes to see how their secrets of success can boost the impact of digital marketing.

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Back in 2012, Futurist.com published an article titled The future of marketing starts with cross-disciplinary thinking. Continue reading “What A Boomerang Champ Can Teach Us About Breaking Bad Digital Marketing Habits”

13 Steps To Creating A Successful Small Business Marketing Strategy

AllBusiness. comThe goal of every business owner is to improve their company’s bottom line, and this usually involves marketing the company’s brand. Unfortunately, most businesses don’t really get marketing. Over the last 10 years I have been marketing in the finance, tech, and travel niches, some of the most competitive places to ply the trade.

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The goal of every business owner is to improve their company’s bottom line, and this usually involves marketing the company’s brand. Unfortunately, most businesses don’t really get marketing. Continue reading “13 Steps To Creating A Successful Small Business Marketing Strategy”

Catherine Alonzo Joins The Women On Business Writing Team

I’m very happy to announce that Catherine Alonzo has joined the team of contributing writers for Women on Business. Catherine has a deep understanding of advocacy and marketing, particularly to advance equality and human dignity through political, social, and economic change. Her business insights will be a great asset to the Women on Business community!You can learn more about Catherine in her brief bio below. Please join me in welcoming her to Women on Business.

I’m very happy to announce that Catherine Alonzo has joined the team of contributing writers for Women on Business.

Catherine has a deep understanding of advocacy and marketing, particularly to advance equality and human dignity through political, social, and economic change. Her business insights will be a great asset to the Women on Business community!

You can learn more about Catherine in her brief bio below. Continue reading “Catherine Alonzo Joins The Women On Business Writing Team”