If you’ve been in business for a few years, chances are that you are more or less following the same business plan year after year — targeting the same type of customers, competing on more or less the same criteria and likely getting more or less the same results, perhaps with some incremental improvement. But suppose you want more? Suppose you want much more? Suppose you really want to ramp up your business?If you really want to jumpstart your business, I would suggest that you re-evaluate how you are currently doing your business, rather than just doing a lot more of the same. I believe that while most entrepreneurs think they have a great strategy, superior tactics, and terrific execution, the truth is that they don’t. Let’s face it, the average business has an average strategy, average tactics, and average execution.
If you’ve been in business for a few years, chances are that you are more or less following the same business plan year after year — targeting the same type of customers, competing on more or less the same criteria and likely getting more or less the same results, perhaps with some incremental improvement. But suppose you want more? Suppose you want much more? Suppose you really want to ramp up your business?
If you really want to jumpstart your business, I would suggest that you re-evaluate how you are currently doing your business, rather than just doing a lot more of the same. I believe that while most entrepreneurs think they have a great strategy, superior tactics, and terrific execution, the truth is that they don’t. Continue reading “Should You Throw Out Your Business Plan?”