11 Ways to Make Your Bedroom Feel More Cozy

Home Business Magazine Online

The bedroom is your sweet escape. Make it feel cozy. You deserve a place to relax and unwind. A restful environment will elevate your well being and help you get a good night’s sleep so that you’re ready to take on each day. Read on for 11 ways to create a comfy retreat. Integrate a couple of these enhancements and your bedroom will be feeling hygge in no time.

Add a Soft Rug

Snug as a bug in a rug. That’s how you’ll feel with a soft rug in your room. Visually, an area rug brings warmth to a room and sets a comforting scene. Especially if you have hard floors, a rug by the bed will deliver a soft surface to step onto. Try a fluffy rug or one with a soft chunky texture. Layering rugs will enhance the cozy experience even more. As rugs are experts at tying together a room, adding them will help create a harmonious-looking room.

Pick Up Some Pillows

Up your pillow game. With different sizes, shapes, colors, and textures, there’s a multitude of fun ways to decorate the bed. Experiment with prints such as stripes, chevron, or floral patterns. Variation is easy on the eye, so mix it up. If you don’t want to go crazy on colors, a tonal look can be very chic. You can vary the overall effect by using different textures and sizes. For example, nestling a smooth pillow next to a faux fur one. Your bed should look like something you want to dive into, and pillows do it best.

Light Candles

candle
Photo by Kampus Production from Pexels

Candles are amazing in stimulating the senses. In glass jars, they look elegant even when unlit. When they are in action, they illuminate the room with a lovely flickering glow. If you love the comforting crackle of a fireplace, try candles with wood wicks. Lastly, candles come in every scent imaginable. Nostalgic scents like the ocean, pumpkin spice, or pine instantly set the mood for every season. Light them in the evening for maximum cozy vibes. Just like the wax, you’ll feel your worries melt away.

Aromatherapy

Scents have a big impact on mood, and there are other scent options besides candles. Reed diffusers fill the room with delicious scents without being overbearing. An essential oil diffuser provides aromatherapy, and some also have a humidifier function. Many find essential oils less abrasive than room sprays. Release energizing citrus to jumpstart your day or soothing lavender to help you get into sleep mode.

Cuddle Up in a Luxurious Throw

Invest in a plush throw blanket. It will add to the visual texture of the room, especially if you get a sumptuous statement fabric such as velvet or faux fur. Soft chunky knits are also irresistible. Rest in a seating area or keep on your bed for naptime. If you appreciate a vintage aesthetic, try a quilt. Their patterns are decorative and they have a folksy charm.

Hang Up Textile Wall Art

Bedroom
Photo by Alyssa Strohmann on Unsplash

Personalizing the walls with art will make your bedroom feel more homey. Framed prints are always lovely, but for something different consider textile art for your walls. They add dimension to the room and create a contemporary look that’s still cozy. Macrame tapestries and woven wall hangings in natural colors make serene bedroom decorations.

Hide Your Tech Away

As you can see, textures in various forms are effective in amping the cozy factor in your bedroom. Technology and wayward wires can really kill the vibe. Plus, kinky cords look downright sloppy. If you have a computer station in the bedroom, consider wireless accessories. Use wire coverings that make wires less conspicuous. You can even find coverings that are disguised as furniture.

Integrate Wood Accents

Wood has a natural warmth to it. Adding a bookcase, headboard, or chest creates a homey ambiance. If you have a smaller budget, there are also wood-themed items that can be integrated into the room. For example, candles with bark-like coverings or tables and decorative bowls with tree-motifs. These touches will make you feel like you’re nested in a storybook woodland.

Accent a Wall with Printed Wallpaper

Four white walls can feel a little sterile. An accent wall will add depth to the room. With wallpaper growing in popularity, consider a printed wall instead of a painted one. Many current day patterns have a vintage-inspired spin, integrating mid-century or Victorian motifs. A dark accent wall will make the room feel more intimate. If that’s not your personality, you could also go for botanical prints or light, soothing colors.

Bring in Comfy Furniture

Soft, inviting furniture will create a cozy lounge experience. Place a small area rug in a section of the room and add a wide, cushy chair along with a plush throw or pillow. Make it your morning coffee spot by adding a small side table. With a buttery leather chair and a lamp, you now have a reading nook. On rainy days, this will be your favorite place to go.

Creative Lighting

If your bedroom has harsh overhead lights, it’s time to bring in soft light alternatives. Warm lighting will allow eyes to relax. Bedside lamps will do the trick. If you’re looking for something different, try a Himalayan salt lamp. They add to an organic aesthetic and give off a warm pink glow. Accent lights, such as shelf backlighting, add stylish intrigue to the room.

Your bedroom is the place to get away from the stresses of the world. Optimize your bedroom to make it a safe place to land. Try any of these comfy and cozy ideas for a bedroom you’ll love nestling into.

The post 11 Ways to Make Your Bedroom Feel More Cozy appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/11-ways-make-bedroom-feel-more-cozy/

GA4 audiences can now be used with third-party segments in Ad Manager

Google Analytics 4 audiences can now be used with third-party segments in Ad Manager.

By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts.

Meanwhile, audiences can also be used as-is for targeting or, marketers can combine this data with other audiences to perform analyses.

Why we care. This additional data provides valuable insights to marketers about their customer-base and how effective their campaigns are at reaching them.

It’s vital that advertisers understand their customers the best they can so that they can make data-driven decisions to not just target the right people, but to ensure that the content they create will engage them – which is likely result in higher conversions and ROI.


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How it works. To access GA4 audiences in Ad Manager you need to follow these simple steps:

  • Link your Analytics property to Google Ad Manager.
  • Activate Google signals.
  • Enable Ads personalization in the link settings.
  • GA4 audience should then automatically be exported to Ad Manager.

Deep dive. Read Google’s ‘Sharing Audiences in Google Analytics‘ guide for more information.

The post GA4 audiences can now be used with third-party segments in Ad Manager appeared first on Search Engine Land.

Original source: https://searchengineland.com/ga4-audiences-third-party-segments-ad-manager-429954

X (Twitter) slashes video ad prices to lure back advertisers

Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter.

For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31.

The platform reportedly claims it is running these promotions to boost reach for marketers during high-traffic periods, such as the Women’s World Cup, in an email seen by the Wall Street Journal.

Why we care. Whether you’re a marketer that has taken a step back from X or you’ve never purchased ad space from the platform before, now may be a good time to reconsider and start making it part of your advertising strategy as the financial risk has been significantly reduced. X also still has 450 million daily active users worldwide, so reach potential is huge and could hep brands connect with previously untapped audiences, which could lead to improved ROI.

How it works. The discounts are only being offered to select marketers that are running video ads alongside trending topics in X’s ‘Explore’ tab. These ads provide brands with a 24-hour placement at the top of X’s trending topics list. A spokesperson reportedly said:

  • “The goal of these discounts is to help our advertisers gain reach during crucial moments on Twitter such as the Women’s World Cup.”

The catch. In addition to offering marketers a range of ad discounts, X has warned that they will risk losing their verified status if they do not reach minimum spending thresholds.

Brands are expected to spend at least:

  • $1,000 on ads in the previous 30 days
  • $6,000 on ads in the previous 180 days.

This new rule goes into effect Aug. 7. Brands that lose their verified status are vulnerable to impersonation attacks, which can cause damage to a business’s reputation.


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Why now? Twitter’s ad revenue has recently plummeted by 59%, following an exodus of big spending advertisers after Musk took over Twitter.

  • Although the ad industry, in general, has taken a hit on ad spend, Twitter appears to be more impacted than others – with many blaming Musk for marketers’ reluctance to invest in its ad space.

A race to the bottom? Following Twitter’s rebrand to X, the company is now trying to rectify the situation by tempting advertisers back to the site via discounted rates.

  • With Musk aiming to make the platform cash-flow positive again by as early as Q3 2023, luring advertisers back with such huge discounts at this point isn’t surprising.

Deep dive. Read Twitter’s Ad Pricing policy for more information on its ad prices.

The post X (Twitter) slashes video ad prices to lure back advertisers appeared first on Search Engine Land.

Original source: https://searchengineland.com/x-twitter-videoad-ad-prices-slashed-429929

EXIT Realty: A Cut Above the Rest

Home Business Magazine Online

Jonathan Rundlett, regional owner of EXIT Mid-Atlantic Realty, relates to the tens of thousands of US employees recently getting the proverbial pink slip. After graduating with a degree in hotel management, he worked his way through such establishments as the Waldorf-Astoria, the Four Seasons Hotel in New York, and the Watergate Hotel before becoming the manager for two swanky Georgetown hotels.

Several years later, Rundlett cut his teeth in the mortgage side of real estate, but after becoming branch manager for a community bank in Owings Mills, Maryland, the financial meltdown of 2007-9 led his branch to close its doors.

“This was the second time events beyond my control took a job from me,” Rundlett recalls. “After that, I shifted my way of thinking — I would no longer put all my eggs in one basket. I needed multiple streams of income to ensure that nothing like this would happen again.”

Diversified income streams lead to financial independence

Rundlett was forced to shut down his bank’s branch, but he maintained his mortgage origination license and began work as a loan officer, freeing himself from the responsibilities of managing employees, marketing, and payroll. Meanwhile, he obtained his real estate license and embarked on an additional stream of income by fixing and flipping rehab properties. With income flowing in from two different directions, he finally had the peace of mind that his entire earnings couldn’t be cut off again.

“I partnered with an independent brokerage affiliated with a Real Estate Investor Association (REIA),” Rundlett remembers. “The focus of this brokerage was to instruct agents to invest in real estate and enjoy an additional stream of income. To help others avoid the fate I’d experienced twice over, I became a team leader. For these efforts, the REIA awarded me the 2014 Investor of the Year award.”

Rundlett brings his philosophy to EXIT Realty

In 2016, Rundlett decided to launch a real estate brokerage. After researching how EXIT Realty incorporated a residual component directly into its compensation structure, he knew that was the company he wanted to join.

Rundlett purchased a franchise from EXIT and opened his first office in Maryland, scaling the brokerage to two offices and over 100 agents in just two short years. In 2019, the regional owner at the time asked Rundlett if he might be interested in purchasing the entire Mid-Atlantic region.

How EXIT Realty sets itself apart

“One of the first things I noticed about EXIT was that this company focused on individuals,” Rundlett says. “Other companies are driven by numbers, but EXIT Realty is empathy-based and built on human potential.”

While Rundlett appreciates many aspects of working with EXIT, he is most proud of the company’s commitment to its employees. Even during the worst economic downturns, EXIT Realty Corp. International has never laid off even a single employee.

“When interviewing for positions, EXIT’s corporate office makes it clear that they are looking for lifelong employees,” Rundlett explains. “The average time our corporate executives have been with the company is over 16 years. Together, EXIT’s corporate leaders share a combined real estate experience of over 500 years. Where other real-estate companies are led by ‘tech guys’ or ‘hedge fund managers,’ EXIT’s leaders are lifelong real-estate professionals.”

What an empathy-based real-estate company looks like in practice

As Rundlett explains, EXIT Realty’s supportive, family-like culture promotes a habit of sharing that is uncommon in the industry. “In this sector, successful people tend to keep their secrets close to the vest,” he says. “They are afraid that sharing will cause them to lose business. Within EXIT, however, everyone is willing to teach people how to be successful. It’s incredibly refreshing.”

Being a privately-owned company, EXIT is free to adapt swiftly to changing environments and do what is best for employees. Publicly-owned companies, on the other hand, are bound by the numbers as they answer to investors and shareholders.

“EXIT Realty is one of the leanest real estate franchise models available,” Rundlett remarks. “Franchisees have unprecedented opportunities to prosper. For starters, EXIT does not require royalties or percentages taken off the top. Whereas most companies require at least a 25% referral, EXIT’s corporate office forwards lead to franchises and agents with no required referral fee.”

In addition, EXIT Realty’s residual component allows associates to gain an additional stream of income. This revenue stream flows in while employees work for the company, after they retire, and is paid to beneficiaries if the associate passes away.

“Other companies have tried to copy our residual component, but they make it far more difficult,” Rundlett notes. “Some tie earnings to whether or not the brokerage is profitable that month, while others offer the residual option as a stock option, and this takes time to fully vest. Employees never know what they will receive when they exercise their options. In addition, many companies turn their residual component into a multi-level marketing scheme designed to pay people at the top more.”

By contrast, EXIT’s single-level residual is simple to calculate so its employees always know how much they will receive — and when they will receive it. When employees bring someone into the company, corporate pays those original employees a bonus equivalent to 10% of their gross commission, up to $10,000 per year, deposited into the bank days after deals close. When employees retire, they continue to receive bonuses equivalent to 7% of their gross commissions, up to $7,000 per year. And as a legacy, beneficiaries receive a bonus equivalent to 5% of their gross commissions, up to $5,000 per year.

“You can continue to introduce people into the company even after you retire,” Rundlett concludes. “To date, EXIT Realty has paid out over $500 million in single-level residuals. I am proud to be part of a company that cares about changing people’s lives.”

The post EXIT Realty: A Cut Above the Rest appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/success-stories-lifestyles/exit-realty-a-cut-above-rest/

How Does Shoplifting Affect Fashion Retailers? 4 Statistics and Facts That Might Surprise You

Home Business Magazine Online

When you think about challenges the fashion retail industry faces, you might consider fast-changing trends, stiff competition among rival brands, or the rise of e-commerce as high ranking concerns.

However, a more insidious issue lurks in the aisles of both large-scale department stores and small boutiques in the form of shoplifting. Theft is one factor that significantly impacts revenue for clothing retailers, yet it often flies under the radar.

Its pervasive and persistent nature means it’s worth understanding in more detail, so let’s get into the nitty gritty of how this underground activity affects not only profit margins but also overall business operations and customer experiences.

Three Eye-opening Facts About Shoplifting in the World of Fashion Retail

Understanding the magnitude and repercussions of shoplifting requires a deep dive into some shocking statistics. Here are three that might surprise you:

  • The National Association for Shoplifting Prevention reports that over $13 billion worth of goods are stolen from retailers yearly, with fashion items being among the most commonly pilfered products.
  • According to Shopify’s data, clothing is four times more likely to be shoplifted than any other product category.
  • Lastly, as evidenced by Jack L Hayes International’s Annual Theft Survey, just 1 out of every 48 cases leads to an arrest, demonstrating how frequently this crime goes unpunished or undetected.

These staggering figures indicate a pervasive problem within the retail sector, one requiring immediate attention and strategic action, covering everything from product placement to in-store security personnel.

The Difference Between Shoplifting and Theft of Movable Property

While terms like shoplifting and theft are often used interchangeably, there’s a distinct difference on a legal level.

Shoplifting essentially means stealing merchandise from a store during business hours, subtly tucked away in purses or pockets while pretending to be an ordinary customer.

On the flip side, theft of movable property could mean stealing anything not attached to real estate, which can also encompass retail goods, but it typically happens outside traditional shopping environments.

Understanding these differences is essential when seeking legal assistance for movable property theft. Your defense strategy depends greatly upon how the infraction is classified.

How Does Shoplifting Impact a Store’s Bottom Line?

Shoplifting has an undeniable impact on retail stores’ profits. Not only are retailers losing sale opportunities when merchandise goes missing, but they also incur additional expenses related to loss prevention strategies and security enhancements. This might include higher insurance rates, increased investment in surveillance technology and staffing for loss management teams.

The cumulative effect is not just decreased operating margins but possibly inflated prices to offset losses, all of which directly affects the store’s bottom line.

Preventive Measures: How Can Retailers Combat This Costly Issue?

Combatting shoplifting requires proactive strategizing. Here’s a few measures retailers can employ:

  • Investing in effective surveillance technology.
  • Employee training on recognizing potential shoplifters and implementing safe interventions.
  • Store layout modification to eliminate blind spots and hidden corners.
  • Designing policies that encourage customer-service interaction, which may deter would-be thieves.

These strategies might require upfront investment, but should ultimately lead to long-term savings by significantly reducing instances of theft.

Wrapping Up

As we’ve learned, shoplifting has a substantial impact on fashion retailers, but with strategic prevention measures, the issue is not insurmountable.

Remember, a staggering $13 billion in retail merchandise disappears into thin air every year due to theft. While these figures are alarming, by developing and implementing robust loss-prevention strategies, it’s possible to transform retail’s future prospects for the better while bolstering customer trust.

The post How Does Shoplifting Affect Fashion Retailers? 4 Statistics and Facts That Might Surprise You appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/business-spotlights/how-does-shoplifting-affect-fashion-retailers-4-statistics-facts-surprise/

Understanding the Financial Advantages of 3PL Warehouse Inventory Management

Home Business Magazine Online

In today’s rapidly evolving commercial environment, businesses must constantly seek out innovative ways to streamline operations and maintain a competitive edge. One such approach lies in leveraging the services of third-party logistics providers (3PLs). In particular, employing 3PLs for warehouse inventory management can offer a host of financial advantages.

3PL Warehouse Inventory

The realm of inventory management with 3PL warehouse services is vast and ripe with opportunities for businesses to tap into. The convenience of having a dedicated team of professionals handle inventory with precision, accuracy, and speed offers peace of mind for businesses. It means they can concentrate on the core areas that need their attention, knowing that their inventory is in capable hands. Moreover, it goes beyond just management—it’s about utilizing resources wisely, making data-driven decisions, and capitalizing on efficiencies that drive financial success. In a world where supply chain disruptions can drastically affect bottom lines, the stability and reliability that 3PL services offer are invaluable assets. As more businesses recognize these financial and operational benefits, the role of 3PLs in inventory management is only set to grow in importance.

Cost-Efficiency and Scalability

3PL warehouse services can provide significant cost savings, one of the most compelling financial benefits.

  1. Reduced Capital Expenditure: Investing in warehouse infrastructure, technology, and staff training can be a substantial financial burden for companies. By using a 3PL warehouse, businesses can reduce these capital expenses, as the 3PL provider takes on the responsibility of maintaining and updating the warehouse infrastructure.
  2. Scalability: With a 3PL, businesses can scale their warehouse space and logistics needs based on demand. This flexibility allows for efficient resource use, avoiding paying for unused space during slower periods and easily expanding capacity during peak seasons.
  3. Operational Cost Savings: 3PLs have specialized knowledge and systems to optimize warehouse operations, leading to decreased operational costs. Efficient inventory management can reduce waste and overstock situations, saving resources and funds.

Risk Mitigation and Enhanced Focus

Utilizing a 3PL warehouse for inventory management can also help mitigate risk and allow businesses to focus on their core competencies, offering long-term financial benefits.

  • Risk Mitigation: Inventory management carries inherent risks, including damage, theft, and obsolescence. 3PL providers have systems in place to minimize these risks, such as advanced security measures and effective inventory rotation strategies. The financial burden associated with these risks is thus transferred to the 3PL.
  • Enhanced Focus: By outsourcing inventory management to a 3PL, businesses can focus on their core operations, like product development, sales, and customer service. This enhanced focus can lead to improved products and services, potentially increasing revenue and profitability.

Investing in Technological Advancements

3PLs typically invest in the latest logistics and inventory management technologies, providing another financial advantage for businesses that use their services.

  • Access to Advanced Technology: With 3PLs, businesses can benefit from cutting-edge warehouse management systems, automation, and data analytics tools without making a significant investment.
  • Improved Accuracy and Efficiency: These technologies can significantly enhance inventory accuracy and operational efficiency, leading to faster order fulfillment, improved customer satisfaction, and ultimately, increased sales.

Strengthening Business Relationships and Increasing Market Reach

Partnering with an experienced 3PL provider can be beneficial in strengthening relationships with suppliers, customers, and other business partners. This advantage often translates to financial gains, contributing to the overall business health.

  • Improved Supplier Relations: A 3PL provider with an established network can negotiate better terms with suppliers, thanks to their volume leverage. These improved relations can lead to cost savings, higher quality service, and potentially advantageous payment terms.
  • Expanded Market Reach: With their extensive logistics networks, 3PLs can facilitate access to markets that might otherwise be challenging or costly to reach. This advantage can lead to increased sales, market share, and revenue growth.

Investing in Sustainability with 3PLs

In the current business environment, sustainability is not only a social responsibility but also a financial strategy. A growing number of consumers prefer to support companies with sustainable practices, and 3PLs can help businesses meet these expectations.

  1. Sustainable Operations: Many 3PLs implement environmentally friendly practices, such as efficient energy use and waste reduction. By leveraging these practices, companies can enhance their sustainability credentials, appealing to a wider customer base.
  2. Cost Savings: Sustainable practices often result in cost savings. For example, efficient energy use and waste reduction can lead to lower operational costs. Similarly, more efficient routing and load optimization can reduce fuel consumption, leading to savings in transportation costs.

In summary, partnering with a 3PL for warehouse inventory management provides numerous financial advantages. From cost efficiency and scalability to risk mitigation, focus enhancement, and access to advanced technology, these services can significantly boost a business’s financial health. Further advantages, such as strengthened business relationships, expanded market reach, and sustainability, reinforce the value of this strategic investment. In the face of growing market complexity and competition, engaging a 3PL can be a key driver for business success.

In Short

The 3PL warehouse inventory management offers multiple financial benefits, from direct cost savings to risk mitigation and increased operational focus. Moreover, these services grant businesses access to advanced technology that can lead to improved efficiency and customer satisfaction, driving increased sales and revenue. Thus, in an increasingly complex and competitive business landscape, investing in 3PL warehouse inventory management can be a strategic move towards achieving financial health and long-term success.

The post Understanding the Financial Advantages of 3PL Warehouse Inventory Management appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/operations/understanding-financial-advantages-3pl-warehouse-inventory-management/

Why people hate the Google Analytics 4 user interface

Marketers are not happy with the Google Analytics 4 user interface (UI).

In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation.

So, is the GA4 UI really as bad as some are claiming? We spoke to three digital marketing experts to find out…

‘Usability is poor – but hang in there!’

Janet Driscoll Miller, president and CEO of Marketing Mojo, isn’t a fan of GA4’s UI but said “it’s not terrible”. She believes the difficulties that arise are due tot he platform being so new and different to Universal Analytics. “I don’t think Google did a very good job with usability in the design of the interface,” she tells Search Engine Land.

  • The settings and layout aren’t intuitive – “For example, if you create an Explorations report, you must first essentially import the dimensions and metrics you’d like to pull from in the first settings column, then pull from those into the second column which creates your data visualization. That’s certainly different than UA and not necessarily very clear to new users.”
  • Google needs to make some tweaks – “I think I speak for most Google Analytics power users here, they really need to add back the Annotations feature. It was a great UA feature and likely isn’t difficult to program (it’s literally a note and a date) but it was so helpful to many of us, especially when doing forensic or troubleshooting projects and working with large teams.”
  • Fix the sharing of Explorations reports – “When you currently create and share an Explorations report with others, you a) cannot limit who it is specifically shared with and b) those that it is shared with cannot change the report date range. Currently for others to change a shared report’s date range, the user must make a copy of the report so that user becomes that new report copy’s owner and then the date can be altered.”

If you’re struggling to navigate the new UI, simply keep practicing, Miller said.

“The more you become accustomed to how GA4 works, the easier it will get over time,” she said. “Change is hard, but this is here to stay. Before too long, we’ll all be much better with it. Hang in there!”

‘GA4 lacks basic capabilities – but we’ll get used to it’

Independent contractor and advisor, John Erikson, has been feeling increasingly frustrated with the GA4 UI. Universal Analytics was more straightforward and easier to navigate, which made simple tasks, like creating reports, much easier to carry out, he said.

Erikson explained:

  • No ability to use regex in the search box: “You can only search one phrase at a time which is very limiting. The only way I could find to filter by URL patterns was to set up Audiences. But Audiences have to be set up in advance, cannot be edited/changed, and the regex is limited to 100 characters so I had to split long patterns in to many chunks to build audiences.”
  • Problems arise if URL structures are tweaked: “If anything changes in the site in URL structure (which is guaranteed to happen many times in the future), the audience becomes obsolete and no way to look backwards.”
  • Time-consuming mistakes: “If you make any mistake in creating an Audience, you have to discard what you did and create a new one.”
  • Segments/dimensions issues: “On selecting segments/dimensions in GA4, instead of the ability in Universal to select/deselect one or more segments in a single list and click apply, you have to open customization or add comparison, click add filter, select a dimension from a long dropdown, then select dimension value from another dropdown, then apply (and you can only select one). Granted it is only a few seconds difference, but when you look at many different patterns every day, it becomes frustrating to repeat those excess UI moves over and over when you used to do it faster.”
  • Clumsy design: “That same dropdown structure is used in creating/editing GA4 reports. The dropdown lists are long and it is hard to find what you are looking for.  You can type in partial names and more quickly find them once you know them, but initially it is very hard to scroll through them all and find what you want. Also, you can only select one so it is hard to look at multiple dimensions/values. I do find it clumsy to use.”

Despite Erkison’s issues with the new platform, he realizes it’s here to stay and is confident he will get used to it and adapt.

“It’s just frustrating when you’ve used a system that works well for many years and see it replaced by a supposed improvement that is just harder to use and lacks such basic capabilities,” he added


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‘GA4 is missing the simplest functions’

Chris Fox, independent analytics strategist, has also been experiencing problems with GA4’s UI. He notes that simple functions that were present in UA are now either completely missing or are more complicated and time-consuming to perform. He explained:

  • “Time Series charts can only show data at the day level and cannot be changed to view data at a Week/Month level.”
  • “You have to edit reports to be able to use basic dimensions like Landing Page in a Traffic report.”
  • “Segments are gone and instead we have ‘Comparisons’, which don’t have preset options and do not allow you to save the ‘Comparisons’ you create like you could with Segments.”
  • “If you want to add a filter to both dimensions in a report with a secondary dimension, you cannot do it in the table — rather, you have to filter one in the table and the other at the report-level at the top of the page (or both at the report-level).”
  • “When you edit a report to add metrics, you are limited to 12; so I’m often editing a report just to view a certain metric and then resetting back to the previous configuration.”
  • “Before, if I wanted to look at a visualization of monthly traffic for the last year, I just had to change the date granularity in the line chart on the Channels report to ‘Monthly.’ To do that in GA4, I’d have to download the data and create the chart myself in Excel/Tableau/etc.”

Venting his frustrations, Fox told Search Engine Land that these unnecessary, time-wasting changes have made GA4 “feel like a free edition of the full product which was Universal Analytics”.

Unfortunately, he joins a long list of marketers that have been making the same complaints about the GA4 UI.

Why we care: If enough people are experiencing the same problems with GA4 and these issues are then reported to Google, the search engine may review its product to make necessary changes. In the event it doesn’t, marketers will be forced to come up with their own solutions – and it will undoubtedly be easier to come together in order to brainstorm ideas.

Deep dive. For more information on how to migrate to GA4, read Google’s ‘Learn how to make the switch‘ guide.

The post Why people hate the Google Analytics 4 user interface appeared first on Search Engine Land.

Original source: https://searchengineland.com/why-people-hate-google-analytics-4-user-interface-428994

Camping Essentials for a Great Outdoors Adventure

Home Business Magazine Online

As a hard-working entrepreneur, you probably have a handful of ways you like to unwind from the busy periods of running your business. If you’re a seasoned camping enthusiast, then you already know the wonder taking time away to ‘unplug’ in nature does for one’s well-being. If you have never considered camping as a way to unwind, then it’s time to put it on your list! To have a comfortable camping experience, you want to make sure you have the best gear to produce a successful trip. With so many products out there, it can be overwhelming to find good products to refresh your gear or begin your collection with. We want to help with that! Below is a list of 31 innovative, reliable, and quality camping essentials to consider whether you’re an experienced camper or a newcomer to the great outdoors.

Merino Ridge Men’s Solstice Lightweight Pullover Hoodie

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Every camping enthusiast needs a trusty pullover hoodie to keep comfortable and protected. With a natural UPF of 30+ and a longer hem in the back for more coverage, the Ridge Solstice Hoodie is the perfect layer for long days spent in the sun. Merino wool is also anti-microbial which reduces odor along with it being temperature regulating and moisture wicking, making it the perfect camp shirt.

The Merino Ridge Men’s Solstice Lightweight Pullover Hoodie is made of 87% Merino wool sustainably sourced from the McKenzie Basin in New Zealand. This pullover hoodie features a split and dropped hem for more coverage and ease of movement, woven drawstrings for the hood, thumb holes, a screen print embellishment, and a hanger loop. Additionally, it’s designed and tested in Mammoth Lakes, CA and comes in a variety of attractive colors. Retails for $84.95 at ridgemerino.com.

MSR Habiscape™ 4-Person Family & Group Camping Tent

Autumn Blum

A spacious and comfortable tent is a must-have when camping and makes all the difference in your experience. For adventurous families and groups looking for a perfect basecamp, the Habiscape 4p (and 6p) offers everything you need and want in a camping tent. Made for three-season adventures that don’t stray far from the car or boat, it’s the ideal mix of comfortable performance and thoughtful features that will delight young campers and make nights spent outside their favorite pastime.

In discussing the inside of the Habiscape, it is designed to make tent life comfortable and organized. It offers plenty of space, standing height and pockets for everyone, including high pockets that keep items away from little hands. You can light up the interior with ceiling loops, perfect for lanterns or string lights. And a balance of mesh and solid fabric provides both privacy and airflow. As far as the outside of the Habiscape goes, you’ll be amazed at how easy it is to set up this large tent, even by yourself. You’ll have the ability to get large mattresses or cots inside easily through the two large doors. And the large front rainfly door can be set up in three different ways depending on how you want to use the vestibule space.

Bags

If you have been seeking the perfect camping tent to introduce your family to camping or as a basecamp for adventure groups, look no further than MSR’s Habiscape. Each MSR Habiscape includes the tent body, rainfly, poles, stakes, guy lines, stuff sack, and setup instructions. Retails for $499.95 (4P) and $599.95 (6P) at msrgear.com.

LITO Outdoor Tablecloth – Classic Checkered LITOCLOTH

banana chips

LITO is a female-founded and led company that was created out of a true passion for the outdoors and camping with family and friends. Their high-quality products are made of materials that are durable to survive and last through all of the varying elements of outdoor life and are unique, yet functional. LITO’s Classic Checkered Tablecloth is tough and sturdy, a quick fix to keeping your family and guests safe from filthy tables and it’s so durable you can hose it off. This chic tablecloth will beautify any outdoor dining space and is not made of cheap plastic material – this is an oilcloth outdoor tablecloth. Each LITO Tablecloth measures 104 inches long x 47 inches wide (rectangular tablecloth), comes with two adjustable straps for securing your outdoor tablecloth’s fabric to any picnic table, and a LITO bag that also serves as a backpack to keep your straps and outdoor tablecloths stored inside. Retails for $79 at litoluxury.com.

STNKY Washable Laundry Bag

BASS PRO

STNKY Bags are the best way to sort, store, carry, wash and dry just about anything else that gets dirty or sweaty – great while on those camping trips. STNKY Bags lock in those germs and smell from your gear while you go about your day. Then, when it’s laundry time, there’s no need to touch your dirty stuff. Just open the bottom zipper, turn the bag inside out and your STNKY Bag becomes a wash bag. Throw it in the washer and dryer, bag and all, and you’ll be ready to go again! STNKY Bags come in ‘standard’ and ‘large’ sizes and in a variety of different colors. Retails for $30 at stnky.us.

Puffin Drinkwear

Bug Bite Thing Amazon Store

Puffin Drinkwear is a line of personality-infused apparel for your drink to wear, keeping beverages chill and looking fabulous. With adventure vests, flannels, and wine bags, your drinks will be ready to make an impression on your next camping trip! Puffins were designed with hooks to connect onto backpacks and hiking gear, so your Puffin can be your trusty adventure sidekick! You can find Puffin online, in every R.E.I, and in over 4,000 retail stores throughout the U.S. and Canada, including Bass Pro Shop, Scheels, Cabela’s and Dillards. Puffins start selling for $19.95 at puffindrinkwear.com.

Carved EDC Wood+Resin Pocket Knives

Campfire

A quality knife is an important tool to have while you’re on your camping trips. Carved’s EDC Wood+Resin Pocket Knife is exactly that quality knife you’re looking for, as it offers the perfect blend of form and function. Every EDC Wood+Resin Pocket Knife is one of a kind, made by the Carved Team in Elkhart, Indiana. Crafted with meticulous attention to detail, this folding pocket knife boasts a lightweight titanium handle and a Damascus stainless steel blade, ensuring exceptional performance in any outdoor setting.

Carved’s EDC Wood+Resin Pocket Knife features a sharp and durable blade that is essential for various camping tasks, such as cutting rope, preparing meals, or carving sticks for roasting marshmallows. Its compact and folding design allows for easy storage in backpacks, pockets, or camping gear, making it a convenient companion during outdoor adventures. Carved’s commitment to excellence shines through in every aspect of the EDC Wood+Resin Pocket Knife, ensuring long-lasting performance and a visually stunning aesthetic. The exquisite wood burl and resin inlay make it not only a practical tool but also an ideal gift for knife enthusiasts. Retails for $99 at carved.com.

Mountain Hardware Yawn Patrol Sleeping Bag – 30F/-1C

Camping

Having a quality sleeping bag makes all the difference in a positive camping experience. Mountain Hardware’s Yawn Patrol Sleeping Bag is the ultimate car camping sleeping bag. Brand new for Spring 2023, the Yawn Patrol is designed for those tossers and turners seeking a slightly less restrictive sleeping bag. Featuring 650-fill RDS-certified down insulation and a lightweight 30D (45D bottom) nylon ripstop shell fabric, the Yawn Patrol keeps you cozy and protected in a broad range of conditions. Furthermore, dual-angled zippers allow the bag to be worn as an extra-long parka near the campfire or while walking around the campsite with a long zipper wrapping around the footbox (this also aids in ventilation, if desired).

Mountain Hardware’s Yawn Patrol Sleeping Bag features 45D nylon large ripstop bottom fabric (super durable with a cotton soft-hand feel), curved rectangular shaping for maximized comfort regardless of sleep position, an interior pillow pocket and phone pocket, a long zipper on one side of the bag that wraps around the footbox, allowing for easy ventilation and use as a quilt, a large draft collar for warmth and coziness, and more. It comes in the color ‘Aloe’, sizes ‘regular’ and ‘long’, and you can have the zipper location on the left or right. Retails for $275 at mountainhardwear.com.

Therm-a-Rest NeoAir XLite NXT Sleeping Pad

Campsite

With improved warmth and comfort, Therm-a-Rest’s NeoAir XLite NXT solidifies the legacy of its predecessor as the finest ultralight air sleeping pad for year-round backcountry adventures. The XLite NXT uses a refined ThermaCapture technology, now integrated into the Triangular Core Matrix™, that is six times quieter than the current pad for a better night’s rest. At three inches thick, with a horizontal baffled structure, the XLite NXT delivers maximum comfort and support at a minimal weight and packed size (it weighs just 13 oz (370 g) in the Regular size). ThermaCapture™ technology and Triangular Core Matrix™ construction radiate body heat and reduce convective heat loss to deliver a 4.5 R-value, good for year-round conditions.

The XLite NXT is ultra-packable in that its premium low-bulk materials allow the XLite NXT to pack down to about the size of a conventional 1L water bottle. It delivers fast one-way inflation and rapid deflation without giving up the ability to easily purge air while you lay on it for comfort micro-adjustments. You can choose from four size options, allowing you to get the XLite NXT that is perfect for your sleep system. The XLite NXT is the most versatile ultralight sleeping pad on the market and is ready to craft better nights under the stars wherever you end up. Retails for $209.95 (regulra) at thermarest.com.

Quitch Bug Repellent Balm

chemical

Quitch Bug Repellent Balm with Geraniol is easy to apply and free of DEET and pesticides. Made in a stick form to easily dab on where you need protection, it’s great for camping as it doesn’t take up a lot of space and is easy to transport. Quitch Bug Repellent Balm is plant-powered and made from ingredients found in nature (including geraniol, which studies have found to be twice as effective as citronella). Quitch Bug Repellent was developed by a dermatologist for her own family who wanted a spray alternative, so it’s safe for babies and kids as well. Retails for $11.49 at the Quitch Amazon Store.

Water-to-Go Active Water Purifier Bottle

chemical-based personal care products

Outdoor water sources carry dangerous pathogens (viruses, bacteria, parasites) that can ruin outdoor adventure. Water-to-Go provides a protective shield against those pathogens, eliminating up to 99.9999% of water-borne contaminants including dangerous viruses, bacteria, and parasites to keep people healthy wherever they roam outdoors. Just fill, replace the lid and drink. Safe pure water in seconds, with no need for pumping, plunging, iodine tablets, chemicals or UV light. Each Water-to-Go Active Water Purifier Bottle comes with a large 75cl filter for enhanced flow rate and longer filter life. One filter provides 53 gallons (200 liters) and lasts 3 months. It’s also earth-friendly in that each filter replaces 400 single-use plastic bottles, the water bottle itself is recyclable, and the filter is compostable. Water-to-Go comes in a 25oz bottle that is either ‘Grey + Red’ or ‘Grey + White’. Retails for $59.99 at watertogousa.com.

Rhino USA Camping Survival Shovel w/ Pick

chemicals

The Rhino USA Folding Survival Shovel w/Pick is a rugged and multi-functional tool perfect for off-road adventures, camping trips, gardening, and more. Crafted from 2 lbs of powder-coated carbon steel, this military-style entrenching tool features a tough pickax and sharp saw teeth, ensuring durability and reliability in demanding environments. When unfolded, it extends to a full 23″ length, but it conveniently folds down to a compact 9″ x 6″ size, easily fitting into the included carry case for portability. All Rhino USA products come with a lifetime warranty. Retails for $26.90 at rhinousainc.com.

Magellan Outdoors Leakproof Camo 12-Can Square Cooler

chemist , entrepreneur, and ocean advocate

Stay hydrated at your campsite with the Magellan Outdoors Leakproof Camo 12-Can Square Cooler. This square cooler is made of durable materials for long-lasting use and has a leakproof design to prevent spills. The carry straps allow for easy transport and comfortable carrying. This cooler features a twelve 12-ounce can capacity, camo print for rugged style, a front zip pocket, and more. Its dimensions are 13″L x 9″W x 10.25″H. Retails for $69.99 at academy.com.

Uncharted Supply Co. The Zeus Portable Jump Starter & USB Charger

collapsible and design-awarded gas grill

The Zeus Portable Jump Starter & USB Charger ensures that campers never have to worry about a dead battery in remote locations. Better to avoid the hike-out drama by keeping a fully-charged Zeus in the car. The Zeus is a portable jump starter that doubles as a flashlight and USB charger. You can not only give a dead car battery several trip-saving jolts but there are also plenty of charge plugs for all of your devices (GPS, phone, headlamps, etc.) so you don’t have to fire up the ignition at your campsite just to power them all back up.

The Zeus features 20,000 mAh, boasting enough power to start even the largest trucks on the road multiple times. It can take your iPhone Plus from zero to 100% battery life at least 10 times. When used as a flashlight, the Zeus can supply light for days on end. Charge the Zeus at home or on the road, and feel safe knowing you have a backup light source during any emergency situation. The Zeus power system comes with a nylon hard shell carry case, AC/DC wall adapter, a car charger, jumper cables, and a three-way USB charging cord (Mini USB/USB-C/iPhone). Retails for $159 at unchartedsupplyco.com.

Uncharted Supply Company’s products are designed to save your life. They refuse to cut corners and their average product rating is 4.9 Stars.

Uncharted Supply Co. First Aid Plus

Colorado

Accidents happen, especially when adventuring in the great outdoors. That’s why a well-stocked first aid kit is a must-have for camping. The First Aid Plus Kit is designed specifically for outdoor exploration, featuring bandages, a multi-tool, a flashlight, chem lights, stormproof matches, duct tape, and anti-bacterial wipes. In total, there are 92 pieces of emergency supplies for everything from a nasty splinter to a full-on CPR kit. With these essentials, campers can confidently handle accidents and emergencies while enjoying their camping experience.

It features a waterproof construction in that its airtight, welded tarpaulin shell and watertight zipper keep your supplies protected from the elements. Its simple organization ensures its supplies fit securely into labeled pockets, organized by injury and use case. As a quick attachment system, a MOLLE system allows for attachment to your vehicle or shelter and you can quickly detach the kit with its removable velcro back panel. Retails for $129 at unchartedsupplyco.com.

Uncharted Supply Company’s products are designed to save your life. They refuse to cut corners and their average product rating is 4.9 Stars.

Stream2Sea Sunscreens and Skincare

comfort food

Stream2Sea is a sunscreen brand developed by Autumn Blum, a chemist, entrepreneur, and ocean advocate who has testified before Congress on the harmful effects of chemical-based personal care products on the environment. Stream2Sea offers a range of sunscreen products that are consciously formulated to be safe for both the environment and the user. Suitable for sensitive and acne-prone skin, the formulas are water-based and non-greasy, so you never have to worry about the sunscreen blocking your pores! Its sunscreen formulas are enriched with a potent blend of antioxidant-rich ingredients like wakame seaweed, aloe vera, tulsi (holy basil), green tea, and olive leaf.

When camping, you want sunscreen that offers strong sun protection and is one your skin will appreciate. Stream2Sea’s Every Day Active Mineral Sunscreen is 45 SPF, non-greasy, and non-comedogenic. It’s enriched with their proprietary antioxidant blend + turmeric to protect, nourish and restore even the most sensitive skin daily. You can use every day or as needed for all your outdoor adventures! Retails for $26.95 at stream2sea.com.

Coalatree Kachula Blanket

Congress

Coalatree’s Kachula Blanket is your go-to blanket for any camping trip, festival, picnic, family adventure, international vacation, and more – it’s ready for it all. The blanket stuffs into itself for use as a pillow for hammocks, sleeping bags, and more. It has a snap-attached hood to convert it to an emergency poncho or keep it stuffed away in a secret zippered pocket when you don’t need it. It is packable, water-resistant, and durable. Both sides are coated with an eco-friendly DWR finish to keep you dry. This means water and other liquids bead right off. The Coala Tree Kachula Blanket’s top is made of soft brushed nylon flannel and its bottom is of durable ripstop nylon. Both are made from 100% recycled materials. The Kachula Blanket comes in a variety of attractive patterns and color combinations and measures 50″ x 72″ flat. Retails for $89 at coalatree.com.

LuminAID PackLite Titan 2-in-1 Power Lantern

Damascus

LuminAID’s inventors were inspired to design a simple, rechargeable light that could be cost-effectively distributed after disasters. Because of the universal utility of their design, LuminAID packable lanterns and phone chargers have become popular in outdoor camping and emergency prep, as well as humanitarian aid.
The LuminAID Titan 2-in-1 Power Lantern is their newest and most powerful product. Featuring all-new design innovations, including Red Light Mode for night vision and a Twist-to-Inflate design. This lantern is perfect for camping, or your emergency kit. With a maximum brightness of 300 Lumens, the Titan can light your campsite. With 100 hours of runtime, you can depend on it for extended power outages or off-grid expeditions. Featuring an extra-large 4000mAh battery, the Titan can charge most phones 2-3 times or even power your tablet. Compatible With: iPhone & Android Charging Port: USB-A (compatible with USB-C through an adapter). Retails for $75 at luminaid.com.

Cozy Earth Bamboo Hoodie

DC

A quality, comfortable hoodie is a versatile must-have for any camping adventure. Cozy Earth’s Bamboo Hoodie feels as cozy on as your favorite blanket. Made with decadent, breathable bamboo viscose, this relaxed hoodie will keep you snug at the perfect temperature while lounging around the campfire or enjoying the views of an alpine lake.

Cozy Earth’s Bamboo Hoodie includes a drawcord and sleeve cuffs, as well as an embroidered logo and engraved logo. It’s enhanced weave ensures it lasts longer and doesn’t pill. It’s made with 62% Premium Viscose from Bamboo, 28% Acrylic, and 10% Spandex. Because it features breathable and moisture-wicking fabric, you’ll feel degrees cooler than cotton – This means its perfect for adventures even in warmer climates. Their Bamboo Hoodie comes in four attractive shades and has a 10-year warranty! Retails for $155 at cozyearth.com.

For male camping enthusiasts, be sure to check out their Men’s Ultra-Soft Bamboo Hoodie.

PackTowl Personal Towels

dead car battery

PackTowl Personal Towels are best-selling camp and travel towels. Sustainably made of 50% recycled fabric, Personal Towels take up minimal space in your backpack, luggage or car and deliver maximum absorbency and quick-drying performance. Capable of absorbing 4x its weight in water and drying 70% faster than comparable cotton towels while taking up a fraction of the space, PackTowl Personal Towels are perfect for camping, travel, the gym, the yoga studio and around the house. Machine washable, and with Polygiene® odor control, PackTowel Personal Towels are always fresh and ready for your life on the go. PackTowl Personal Towels are available in the sizes Face, Hand, Body, and Beach and come in a variety of attractive patterns and shades. Retails for $15.95 (Face) and $34.95 (Body) at packtowl.com.

Trailblazing Love Campfire Connection Activity Box

Denmark

Trailblazing Love offers couples outdoor activity date night boxes with high-quality products for a unique adventure with their partner. Their Campfire Connection Activity Box is perfect for a camping getaway with your sweetheart. Whether you’re nestled under the stars for a serene star-gazing experience or enjoying the warmth of a campfire, the activity box offers memorable date nights filled with storytelling and s’mores-making while on your camping trip. There are three tiers of the Campfire Connection Activity Box to choose from: Essentials Box, Indulgence Box, and the Dream Date Box.

The Campfire Connection Activity Essentials Box includes a 5oz First Aid Kit to keep safety first, an Artisan S’mores Kit, S’mores Sticks, a Portable Bonfire Pit, Campfire Stories for those quiet moments, 6-step illustrated instructions, a custom-curated Spotify playlist, and last but not least, the Canvas and Willow Basket Tote. The Coronado Canvas and Willow Basket Tote is stylish and sturdy, perfect for carrying all these date-night camping essentials. Their Indulgence Box features a Mountain Line Carabiner Steel Camping Mug, while their Dream Date box includes a Sand and Stone Baja Thunderbird Blanket, perfect for snuggling under the stars as you enjoy your S’mores. Retails for $164.99 (Essentials Box), $199.99 (Indulgence Box), and $229.99 (Dream Date Box) at trailblazinglove.com.

Backpacker’s Pantry Three Cheese Mac & Cheese

Dillards

Hearty and filling, Backpacker’s Pantry Three Cheese Mac & Cheese is a protein-packed freeze-dried camping food staple you’ll enjoy with creamy real cheeses and elbow pasta. Whether you’re at your campsite, in the field, at the cabin, or at home, you can’t go wrong with this comfort food. This package features Elbow pasta, Parmesan, Romano, and Cheddar cheese, is vegetarian, has a 10-year shelf life (exact expiration date found on product packaging), is 510 calories per pouch, has 24g of protein per pouch and contains two servings per pouch. All you need to do is add 2 cups (480 mL) of boiling water, stir well, seal and let sit for 15-20 minutes, and finally stir and serve. Retails for $9.99 at backpackerspantry.com.

Be sure to check out other Backpacker’s Pantry meals to take with you on your camping adventures.

Trendhim Accessories – Lucleon Navy Blue Waxed Roll Out Wash Bag

Dry bag

The Lucleon Navy Blue Waxed Roll Out Wash Bag from Trendhim Accessories is crafted from high-quality leather and waxed canvas. It features a handsome flap cover with genuine leather straps and buckles to fasten shut. Water repellent and durable, it’s built to last and is perfect for storing your toiletries in the great outdoors. The soft, cotton-lined interior offers many storage options: 2 zippered bags, 2 slip pouches and a press-stud fastened pocket. The larger of the 2 zipped bags is easily detachable for travel purposes. It comes with a handy metal hook for hanging upright if you’re short on table space as is often the case in a camper or tent. This bag of outstanding quality was designed in Denmark and has a two-year warranty. Personalized debossing can be added. Retails for $69 at trendhim.com.

Sun Company Prosight Map Compass

Elkhart

Sun Company is a Colorado-based brand that has been designing and building unique accessories for the outdoors since 1971. Their ProSight Sighting Map Compass has an adjustable declination dial that makes it easy to get the most precise reading from your compass. The compass bezel rotates 360 degrees for easy bearings and the dial is ultra-luminous, making it the perfect compass for low-light situations. The protective cover keeps the compass safe from damage. Open up the cover to reveal a full-sized sighting mirror. It includes a clinometer in the dial for measuring the height of any landmark. Full instructions are included for help with setting declination, taking bearings, and measuring target heights. Other features include a jewel bearing, 3X magnifying glass, 4 map scales, inch and mm rulers, a break-away safety lanyard, and silicone anti-slip foot pads. Retails for $39.99 at suncompany.com.

onewith Swim

energy

You always want to pack a comfortable swimsuit when going camping – you never know what crystal-clear lake or river awaits your adventure. onewith Swim’s Guthrie Sports Bra Bikini Top is a classic, athletic-inspired edgeless that provides function and support, all without bulky seams or elastic. Great for camping adventures that involve swimming or water sports, you’ll also enjoy wearing Guthrie to the gym or pairing it with joggers or leggings. Pair the Guthrie with onewith Swim’s Compo Hipster Bikini Bottoms which are cut like your favorite hipster brief. They’re dig-free, seamless swim bottoms (they’re edgeless!) and are made using onewith’s patent-pending bonded construction. Compo provides moderate back coverage and ample hip coverage. It’s a super comfy and flattering bikini bottom, but it’s also got a soft inner grip strip to keep it secure and in place, perfect for your camping water adventures. Retails for $49 (Guthrie) and $47 (Compo) at onewithswim.com.

SKOTTI Grill

facial product

SKOTTI is the world’s first truly portable, fully collapsible and design-awarded gas grill. The innovative grill is ideal for dadpreneurs who enjoy camping, tailgating, or grilling in the great outdoors. With portability as a top priority, it weighs just 7 pounds and collapses to the size of a folded newspaper, making it easy to store in any trunk, camper, motorcycle bag, or even your hiking backpack. Dad will appreciate that it’s securely and quickly assembled in just minutes, it’s easy to clean, and cools down in just 15 minutes. Its superior quality stainless steel and exceptional craftsmanship guarantee an almost endless lifespan.

The SKOTTI grill operates on gas, making it both safer and more environmentally responsible. Dad won’t worry about the risks associated with starting wood fires or using single-use grills that harm the environment. Additionally, the grill delivers the same level of heat and power as a traditional BBQ grill. And with just a few adjustments of the handles, it transforms into a versatile outdoor kitchen capable of boiling, cooking, roasting, and smoking his food. Additional accessories are available to transform the grill into a small outdoor kitchen in just a few simple steps. This is truly an impressive grill he will be excited to share with all his friends on his adventures. Retails for $189 at skotti-grill.com.

Daybird Tinted Skincare

firewood carrier

Daybird is a BIPOC women-owned skincare brand that only makes one product – one perfect product. Daybird’s 4-in-1 tinted SPF is a perfect camping companion as it is space-saving and perfect for travel. This is a multi-tasking serum, moisturizer, mineral SPF 50, and sheer foundation “skinwear” hybrid that helps save time, money, and space in your backpack or luggage by removing multiple steps from skincare routines. It’s the only facial product you’ll need to pack. Its clinical ingredients are Niacinamide 2% (Vitamin B3 antioxidant increases dermal collagen for smoother skin), Bisabolol 0.5% (Chamomile extract reduces inflammation and evens skin tone), Zinc Oxide 12% (Non-nano, mineral SPF 50 protects against blue light and UVA/UVB rays). Daybird Tinted Skincare is clinically proven + dermatologist-approved, vegan, cruelty-free, Leaping Bunny certified, clean by Sephora standards, and comes in four flexible shades. Retails for $39.50 at daybird.co.

Gentlemen’s Hardware Magnesium Fire Starter with Handle, Telescoping Roasting Forks, and Log Carrier

First Aid Plus Accidents

Gentlemen’s Hardware crafts superior, durable and responsibly sourced goods for life’s adventures. If roasting marshmallows or hotdogs is on your camping trip itinerary, then Gentlemen’s Hardware has you covered.
First, their all-weather Magnesium Fire Starter with Handle makes damp matches and empty lighters a thing of the past. This camping fire starter is a must-have for every hiker, backpacker, hunter, camper, and survivalist. Retails for $22 at gentlemenshardware.com.
Their Telescoping Roasting Forks are perfect for campfire roasting! These handy beach wood and stainless steel Telescoping Roasting Forks extend to 23 inches, allowing you to safely toast a marshmallow or roast a hotdog. The set includes two roasting forks and a carry pouch. Retails for $20 at gentlemenshardware.com.
Lastly, the Gentlemen’s Hardware Log Carrier features reinforced handles to haul firewood with ease. This firewood carrier is the perfect companion for firing up the smoker, lighting the hearth, or collecting firewood for your campfire. Retails for $50 at gentlemenshardware.com.

Cariloha Bamboo Beach Towel

food

When camping, you want to make sure you have a reliable beach towel. Cariloha’s Bamboo Beach Towel is one you can relax, renew and unwind with on your trip. Made from sustainable bamboo viscose, you can sprawl out under the sun in bamboo comfort. This quick-drying, highly absorbent towel features a terry finish on the back side and a soft, smooth sublimated print on the front side. Its compact size makes it easy to travel with and store – perfect for lounging around the beach, lake, or any body of water your camping adventures take you. This towel’s dimensions are 30” x 60” and it comes in a variety of attractive patterns. Retails for $49 at cariloha.com.

Loop Earplugs – Quiet Earplugs

General Department Stores

Your sleep hygiene on your camping trip makes all the difference in the overall experience. Loop Earplugs’ Quiet Earplugs offer 27 dB of noise reduction which reduces noise that disturbs your sleep. This in turn helps you fall asleep and stay asleep without disruption. They’re made from soft, medical-grade silicone that conforms to your ear for a snug and secure fit, and they come in a range of sizes to accommodate different ear shapes. Loop Quiets come in a variety of colors to find your perfect match. Retails for $24.95 at us.loopearplugs.com.

L’Orenta Nuts Explorer Trail Mix

Gentlemens Hardware

Perform at your best while camping by choosing the snack that’s got your back. L’Orenta Nuts is a family-owned and operated company located in San Antonio, TX. They provide a wide assortment of nuts, dried fruits, chocolates, and more. They only use the highest quality grade product and mix them with the correct percentages to where all the flavors come together as one. L’Orenta Nuts makes all of their mixes fresh in-house in The USA.
Their Explorer Trail Mix is a delectable combination of salted almonds, roasted sunflower seeds, seedless raisins, banana chips, dried cranberries, pumpkin seeds, and L’Orenta chocolate gems. Their dried berries and raisins are packed full of vitamins and minerals your body will love with a boost of energy from the tasty range of nuts and seeds.  Available in 1 lb., 5 lbs., 10 lbs, and 25lbs. Retails for $7.99/lb at lorentanuts.com.

 

Bug Bite Thing

Geraniol

No camping experience comes without the topic of insects. What can you do about the bites you receive from these pesky little things? As seen on Shark Tank, Bug Bite Thing is a must-have for any camping enthusiasts as it works by effectively extracting insect saliva/venom from under the skin to alleviate the itching, stinging and swelling caused by insect bites and stings. It works on mosquitoes, bees, wasps, black flies, fire ants and other biting insects you may encounter while camping. For best results, use it immediately after you notice a bite. As Amazon’s #1 seller for insect bite relief with over 78,000 reviews, it is completely chemical-free and reusable and solely uses the power of suction, making it safe for all ages. It comes in a variety of colors for your perfect match. Retails for $9.99 at the Bug Bite Thing Amazon Store.

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