Month: February 2023

TikTok enhances organic content reach with improved ‘Promote’ features

TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform.

The new Promote campaigns. Brands will now be able to:

  • Drive more visits to your TikTok page – TikTok’s added a new Promote goal focused on driving traffic back to your TikTok page, as opposed to your website
  • Get more messages from potential customers – Prompt more direct interaction in the app with a new ‘more messages’ Promote goal
  • Boost other creators’ content – Brands can also now use Promote to amplify content from creators that they’re working with. ‘Creators can also use Promote for others to give a boost to the content, creators and businesses they want the world to see.’
  • Target your audience by location – Finally, TikTok’s also added location as another qualifier in its Promote targeting tools, providing more ways for SMBs, in particular, to reach relevant audiences in the app.

Dig deeper. You can read the full announcement from TikTok here.

Why we care. The Promote feature is a convenient method for boosting the performance of your top organic content, as well as the option to promote popular creator clips, offering a way to leverage trending material and optimize your advertising efforts.

The post TikTok enhances organic content reach with improved ‘Promote’ features appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-enhances-organic-content-reach-with-improved-promote-features-392960

How to Keep Your Employees Healthy – And Why It Matters

Home Business Magazine Online

Health and wellness are at the forefront of everyone’s minds, having been pushed to the top of the priority list as an effect of the global pandemic. This highlights the need for employers and business leaders to pay more attention and allocate more resources toward ensuring that their employees are healthy, both physically and mentally.

Recent studies show that employee well-being, as well as employee stress, mental health, and burnout, are among the top factors that will impact working environments in the future. Businesses that can catch up with these changing demands have the most potential to climb up despite the increase in expenses that these changes may bring.

Benefits of a Healthy Workforce

Healthcare costs are indeed rising, and this is a common concern among employers and business leaders. However, having a healthy workforce can bring many more benefits that far outweigh the company’s potential healthcare expenses.

For one, healthy employees are more productive, and as their output increases, so will the quality of their work because they are in the best shape to do their jobs. There will also be fewer absences, which means that the company operations will be stable and are less likely to face disruptions, particularly at critical times.

Aside from these, healthy employees also show more satisfaction with their work, which lessens the attrition rate and improves retention. This will also positively impact talent acquisition as potential new hires will see how happy and content the current workers are.

Customers benefit from this as well because healthy workers are more engaged and involved with the company’s performance. As a result, they become more attentive and careful with their behavior, ensuring that customers are satisfied and will keep coming back, thus promoting the growth of the business.

Promoting Health and Wellness in the Workplace

When planning for your company’s wellness program, it is vital to consider an integrated approach rather than taking it one step at a time. HR managers and decision-makers should connect with their workers, identify the concerns that need to be addressed and work out solutions as a team.

Encouraging health and wellness in the workplace can mean many things to different people, which is why it is essential to discuss and identify your priorities as a group. Here are some tips to get you started:

1. Promote Work-Life Balance

Teach your employees to work smart instead of working hard. Even though hard work is appreciated, it does not help the company at all if the workers end up getting sick because they are being overworked. Stress, fatigue, and burnout can also affect productivity and work quality, which means that errors are more likely to happen, resulting in bigger risks and possible damage to the company.

Thus, it is better to encourage your workers to manage their time properly so they can go home early and give their bodies enough rest, then go back to work the next day feeling fresh and energized. Arrange programs that can train them on time management, remind them to take much-needed vacations, and allow them to take short breaks during the day to stretch their bodies and relax their minds.

2. Keep the Working Space Clean

Do not underestimate the effect of a clean workspace on your employee’s physical and mental well-being. A clean and organized space enables your workers to do their jobs without distraction while promoting a calm and relaxed atmosphere. Regular cleaning will also ensure that disease-causing germs, viruses, and bacteria are removed before they can cause harm to the workers.

If you do not have enough manpower to do the office cleaning as often or as thoroughly as needed, consider hiring professional cleaning services to help you out. “Offices require routine cleanups to ensure that sanitation and orderliness are maintained. Professional cleaning services guarantee that every area of an office is kept clean and sanitized,” says Mike Derryberry, Chief Visionary Officer and Co-Owner of Compass Cleaning Solutions, a Commercial Cleaning Company in Phoenix.

3. Increase Wellness Program Engagement

Most companies already have the basics in place, such as conducting an annual health screening or running incentive programs to promote wellness. However, a wellness program is only effective if the employees actively participate. As such, companies also need to consider ways of getting their workers more invested in their own health and making them more involved in living a healthy lifestyle.

Organizations can achieve this by fostering a comprehensive wellness culture that addresses individual and organizational factors that promote the employees’ well-being. Factors like corporate values as well as training and leadership, should also be considered to ensure the effectiveness of the campaign down to the ground level. Some of the activities that could be implemented include wellness events like fun runs or a walkathon, wellness coaching by a health professional, and sharing of resources that can help the employees make healthier decisions, such as how to prepare a nutrition-based meal plan or how to quit smoking.

The post How to Keep Your Employees Healthy – And Why It Matters appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/employees/keep-employees-healthy-why-matters/

5 Trade Show Ideas to Make Your Small Business Stand Out

Home Business Magazine Online

While digital marketing strategies are taking the world by storm today, many marketers and business experts continue to follow conventional marketing methods. For instance, some businesses still hold trade shows and remain effective in promoting their business. This can be an excellent example for both small and large corporations to continue leveraging trade show marketing and promotional events for business growth.

If you are running a business and it is your first time participating in a trade show, making preparations as early as possible is important. Generating unique and brilliant ideas can be made possible when everyone on your team has the luxury of time. On the contrary, planning your trade show event in a rush could lead to adverse results.

To help you get started, consider the following tips and tricks to promote your business at your first trade show.

1. Sponsor the Giveaway Bag

One of the best ways to sponsor a conference to promote your business is to sponsor the giveaway bag that everyone else’s giveaways are carried within. This provides maximum exposure, as everyone walking around the venue will carry it, exposing your logo to many people at once. Trusted providers like Steel City offer customization of your bags, including the material and design, and printing your logo on it.

2. Secure the Best Spot or Location

In many brick-and-mortar stores, business owners often prioritize their location, which can easily make or break the business. The same theory applies to your trade show location. Find a spot that is effective in reaching out to your prospects and customers better. If possible, choose an area where there’s high foot traffic.

Also, your booth will be at a distinct advantage if you place it near exits, entrances, and other ways where attendees pass often. Because of your location, your booth will naturally get attention. The best way to land the best booth in the trade show is to book with the organizer as early as possible. Visit the actual venue or check the layout plan. Determine what booth size works best for your brand.

trade show
Depositphotos

3. Promote Your Trade Show on Social Media

Attending and participating in these trade show events can significantly impact your business. After all, this is the best opportunity to generate leads, grow brand awareness, and close sales. However, promoting the event should start ahead of time.

When your business attends or participates in a trade show, you can leverage social media marketing to invite more people to the event to check your booth. You can make an announcement on your social media accounts that your brand will attend a trade show. By doing this, you are already boosting your brand awareness.

Check out the following strategies to apply when combining social media marketing with trade shows:

  • Hashtags

Nearly every event in this day and age has its own hashtag that attendees can use to share content on social media. Use this to your advantage and let the event’s hashtag trend on various social platforms. Your audience will be able to find you and know more about the event easily through hashtags. Make it a habit to post the hashtag along with your ads and content, and encourage your followers and customers to do the same.

  • Landing Page

Link your website to your social media posts. Make a landing page on your website that’s intended for your audience to sign up and get more information about the trade show event. Aside from generating leads this way, it also allows you to measure your social media marketing effectiveness.

  • Share or Repost

Another effective way to use social media in promoting your trade show event is to repost or share the content of your followers and customers. As they post pictures of the event or your booth, share their posts on your accounts, which can effectively grow awareness and interest from other people.

4. Make Your Booth Unique and Attractive

Human attention spans are very short, so it’s ideal for making your booth as attention-grabbing as possible. Trade show booths that are attractive are more likely to attract potential customers. Hence, you must find ways to make your booth stand out.

Assess what visual elements would appeal to your prospects. Include more images than words, and create an Instagram-worthy area or wall where people can take photos and post them on their socials. Remember that your ultimate goal is to get noticed.

5. Train Your Employees

Trade shows mean more prospects, and customers would want to get to know more about your brand and products. Anticipate questions from attendees and train your employees to be knowledgeable in handling such queries. It would be great to hold a training where employees will learn the nitty-gritty details of your business. This will help them handle customer questions successfully.

All your trade show team members should be experts in your company and product. Ensure delegating the right staff to the event. Hire employees who are approachable, friendly, and cheerful. After all, in addition to selling, you want to establish mutually beneficial relationships.

Conclusion

Getting noticed at a trade show takes planning and hard work. Therefore, planning early and devising the right trade show strategies are important. Fortunately, the list above is an excellent and effective way to promote your business. Since it’s your first trade show, it’s only natural to go above and beyond your means to make it fruitful and successful.

The post 5 Trade Show Ideas to Make Your Small Business Stand Out appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/5-trade-show-ideas-make-small-business-stand-out/

Cost of Living Voucher Available From WeBuyBooks

Reading Time: 2 mins

Cost of living voucher. It seems that just about everything has gone up in price, from utility bills and fuel to council tax and food shopping. Unfortunately, this has made it increasingly difficult for many people to make ends meet. Recognising this, WeBuyBooks has taken steps to help ease the burden of the cost of living crisis and support those who need it most. 

Selling your unwanted stuff has always been a quick and easy way to boost your bank balance, so WeBuyBooks want to give their customers as much as they possibly can for the items you want to sell.  

As a company that places a high value on helping others, WeBuyBooks has a long history of community outreach and charity partnerships. And now, with so many people looking for extra financial support, they thought it the perfect time to offer customers a 30% extra voucher for selling their unwanted books, CDs, DVDs, and games. This voucher offers 30% more than their usual cash offer, making it their biggest bonus to date. 

“We understand that the cost of living crisis is becoming a real challenge for some,” said Ben, Marketing Manager at WeBuyBooks. “We’d like to support those who need to boost their income in any way we can, and we hope that this voucher will make a difference.”

Cost of Living Voucher Available From WeBuyBooks

However, much like every other business, WeBuyBooks is also dealing with escalating operating costs, which means they do have limited availability for this voucher, understanding that not everyone is equally affected by the cost of living crisis, and want to help those who need it the most, so would like to encourage anyone that doesn’t need it to please pass it along to someone who might benefit more.  

“We know that this is a small gesture, but every little helps, and we hope that this voucher will provide some much-needed relief for those who are struggling,” added Ben. “We appreciate the loyalty of our valued customers and will continue to do everything we can to help those in need through these challenging times.”  

To redeem the offer, you simply need to enter the voucher code “webuybooks30” at checkout. The voucher will be valid from 1st February 2023 for a limited time only so don’t miss out! 

Download the app on IOS or Android to get an instant cash offer for your items, or find out more about how the service works. 

 

The post Cost of Living Voucher Available From WeBuyBooks appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/cost-of-living-voucher-available-from-webuybooks

4 Tips to Help You Get the Best Mortgage Deal

Home Business Magazine Online

A mortgage is a type of loan used to buy a house. It’s a crucial step in the home-buying process because it enables buyers to obtain a loan from a lender to pay for the home. But because there are many things and options to think about, finding the best mortgage deal can be difficult.

Understanding the various mortgage options and the terms and conditions of each is crucial since applying for a mortgage can be time-consuming. Furthermore, depending on the lender and type of mortgage, the interest rate and fees related to a mortgage can differ significantly. For this reason, it’s essential to do your research and shop around for the best deal possible.

Fortunately, you can read the tips below to help you navigate the mortgage process and find the best deal. But before diving in, you can also check out further reading at Novellus Bridging for more in-depth information on the mortgage process and to help you make informed decisions.

1. Understand Your Credit Score

Your credit score is a three-digit number that represents your creditworthiness. Lenders use it to decide on a mortgage loan’s conditions and interest rate. The higher your credit score, the better the mortgage deal you’ll be able to get.

Lenders will review your credit score and credit report when you apply for a mortgage to determine how risky of a borrower you are. They’ll also consider other things, such as your income, work history, and the down payment.

Before applying for a mortgage, you should do the following:

  • Verify the accuracy of your credit report and raise any inaccuracies with the credit reporting companies.
  • Pay your bills on time because missed payments can significantly lower your credit score.
  • Reduce your credit card balances, which can also negatively impact your score.
  • It’s best to only apply for a few new credit accounts at once because this may mean you’re too thin financially.
  • Consider working with a credit counseling organization to help you manage your debt and improve your credit score.

2. Shop Around for Lenders

You can consider several different types of lenders when looking for a mortgage. Traditional options include banks and credit unions, which frequently offer various mortgage products. They may also have more stringent lending requirements and higher fees.

Consider using a mortgage or a non-bank lender as an additional option. These lenders can offer more flexible terms and lower fees than traditional banks because they frequently specialize in particular types of mortgages. But it’s crucial to investigate these lenders carefully to ensure they’re dependable and have a solid track record.

When shopping for a lender, it’s crucial to compare rates and fees from various lenders. They may offer varying rates and fees depending on factors such as your credit score, loan amount, and type of mortgage applied. You can compare rates and fees online or by contacting multiple lenders directly.

Additionally, be sure to compare the closing costs associated with each lender, as these costs can vary greatly and significantly impact the overall cost of your mortgage.

Business Person discussing a mortgage loan
Depositphotos

3. Get Pre-approved

Getting pre-approved for a mortgage is an essential step in the home-buying process. It’s a process through which a lender assesses an individual’s creditworthiness and provides an estimate of the loan amount they’re likely to qualify for.

There are several benefits to getting pre-approved for a mortgage. These include helping you save time, understand your budget, and stand out to sellers.

When applying for pre-approval, it’s essential to be prepared with the required documentation. It typically includes proof of income, such as pay stubs or tax returns, proof of assets, such as bank statements, and a copy of your credit report. It’s a good idea to check with the lender for any specific documentation requirements before starting the pre-approval process.

4. Look into Government Programs

Another essential thing to consider when looking for a mortgage is government programs that can help with the down payment or closing costs. These programs, such as FHA, VA, and USDA loans, can make it simpler for you to be approved for a mortgage and purchase a home.

First-time homebuyers and those with lower credit scores can qualify for FHA loans. Compared to conventional loans, they offer a down payment of just 3.5% and have softer credit requirements.

VA loans, on the other hand, are for veterans, active military members, and their families. They offer 100% financing, which means no down payment is required.

Additionally, buyers in rural areas who meet specific income requirements are eligible for USDA loans.

Conclusion

The mortgage process can be daunting, but by following the tips above, you can be better prepared to get the best deal possible. Also, note that you don’t have to go through this process alone. Many resources are available, such as mortgage brokers, real estate agents, and financial advisors, who can help you navigate the mortgage process and answer any questions you may have.

The post 4 Tips to Help You Get the Best Mortgage Deal appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/personal-finance/4-tips-help-get-best-mortgage-deal/

Why Start-Ups Should Consider Using Aluminum Packaging

Home Business Magazine Online

When establishing a start-up from scratch, one major decision is to consider the packaging material for the end products. Packaging keeps the world organized, and packaging today responds to consumer demand, choice and convenience. As consumers’ average shopping IQ grows, the growing trend towards sustainable products is observed. Contrary to conventional plastic packaging, a growing customer base is on the lookout for sustainable shopping, which includes sustainable packaging. Today’s typical sustainable packaging includes aluminum bottles, glass containers, make-to-order custom tins, cardboard boxes, and more.

Packaging plays an essential role in deciding what product a customer picks from the shelves of a store. Therefore, when selecting a packaging material for your start-up, you should consider the material aesthetics and its impact on your brand image; furthermore, the durability and availability of the material are also crucial in your decision-making. And considering the earlier-mentioned things, there is no better packaging material than aluminum. Owing to its premium feel and recyclable nature, it instantly grabs customer attention and builds an eco-friendly image for your start-up. Aluminum as a packaging material is durable enough to safeguard products stored inside on national and international journeys. Below is a list of reasons why you should consider using aluminum packaging for your start-up:

1. Branding and Design

Aluminum is one of the most robust metals, yet it is very pliable and very easy to mold due to its low melting point. These characteristics of aluminum give you the freedom to realize your creativity and create your custom designs to grab customer’s attention. Aluminum surfaces are also easy to print on, even with the current printing technologies, which allow you to print your company logos and slogans in various styles to win over customers’ hearts. Thanks to its easy handling in manufacturing, you can easily make custom tins based on customer demands. Aluminum also gives customers a premium feel compared to other packaging materials such as plastic and cardboard, which helps you build a premium image for your brand.

2. Availability

Aluminum is the most commonly found natural metal on earth. For any business to be successful, it is necessary to find a constant and cheap supply chain of the required materials in the industry. It is safe to say that aluminum is a never-ending material, giving it an upper hand over other packaging materials. You do not have to worry about aluminum availability ever, and to top it off, it is also one of the easiest and most recycled materials. This makes its availability more permanent, and with advancements in technologies recycling aluminum will become even cheaper in the future.

3. Eco-Friendly

As mentioned above, aluminum is one of the easiest materials to recycle. In fact, it takes only 5% of energy to recycle aluminum rather than extracting it from ore. This quality of aluminum places it at the top of the recycling chain. This reduces energy bills and the carbon footprint of the packaging industry. If you select aluminum for your product packaging, it will help you generate an eco-friendly image for your brand. Customers are more cautious than ever about the environment.

4. Lightweight

Aluminum is a lightweight yet very tough metal. These characteristics make aluminum a perfect candidate for packaging material, especially for consumable products. The major rival to aluminum within the food and cosmetics industry is glass packaging material. However, owing to the fragile nature and heavier weight of glass, many start-ups are going with aluminum as a packaging material for their products. Choosing the lighter yet safer and more durable material makes more sense. The lightweight aluminum also helps reduce transportation costs by reducing tons of cargo weight. Aluminum cargo handling is easier than other packaging materials such as glass and ceramics due to its strength and durable nature.

5. Product Safety

Aluminum can provide safety to various products, including beverages, food, and cosmetics. Some food and cosmetics need to be kept away from sunlight. Aluminum is the best choice for such products; its opaque nature protects food and cosmetics from sunlight, humidity, and harmful UV rays. Aluminum is naturally air and waterproof, which means it can hold beverages without any issue. Contrary to ordinary plastic bottles, aluminum is BPA-free. Aluminum also keeps away the air moisture and oxygen from the food and cosmetics stored inside, thus maintaining the product’s quality and increasing its overall shelf life.

Final Thoughts on Aluminum Packaging

To conclude, aluminum should be your number one choice if you look for packaging material for your start-up. It is getting more and more famous among customers, as they are now determined to reduce their carbon footprint and move towards a more sustainable lifestyle. It is also beneficial for your company in the long run. You do not have to worry about the supply chain and reduce the transportation cost of your cargo.

The post Why Start-Ups Should Consider Using Aluminum Packaging appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/product-development/start-ups-consider-using-aluminum-packaging/

Twitter Blue subscribers can now Tweet 4,000 characters

Twitter announced the new feature in a long Tweet.

Twitter Blue only. In the announcement, Twitter says, “while only Blue subscribers can post longer Tweets, anyone and everyone can read them. you can reply to, retweet, and quote Tweet a longer Tweet, no matter if you’re a Twitter Blue subscriber or not. subscribers will be able to reply and QT with up to 4,000 characters.”

Why we care. If you’re a Twitter Blue subscriber, this is good news for you. But if you hate long Tweets and threads, you might want to reexamine your following list.

The post Twitter Blue subscribers can now Tweet 4,000 characters appeared first on Search Engine Land.

Original source: https://searchengineland.com/twitter-blue-subscribers-can-now-tweet-4000-characters-392909

Twitter is down, globally

We’re seeing multiple sources and reports that Twitter is down for users across the globe.

If you’ve tried to Tweet any time in the last 2 hours like I did, you may have noticed.

Human Interest
internet marketing

Why we care. You might not be able to Tweet. There’s no word on when it’ll be back up and running, but we’ll keep you updated.

The post Twitter is down, globally appeared first on Search Engine Land.

Original source: https://searchengineland.com/twitter-is-down-globally-392917

This day in search marketing history: February 5

Moz upgrades its Domain Authority metric

In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA).

Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.”

Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric.

To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John Mueller.

I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores. And you will often see it in spammy SEO and link building emails.

Even Rand Fishkin, who created the metric, essentially disowned Domain Authority as something he didn’t care much about anymore (“I know. I created it, but still”) during Milestone’s Engage conference in August 2022.

Also on this day

Justice Department homing in on Google Ad Manager in antitrust probe

2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

2020: The subscription-based product could also be used to identify review trends across sites.

Video: Jim Boykin on how link building has evolved over two decades

2020:  In this installment of Barry Schwartz’s vlog series, he also chatted with Boykin about Google penalties, algorithm updates and the importance of featured snippets and people also ask for SEO.

5 takeaways from Google’s Q4 2018 earnings for search marketers

2019: Google executives discussed search experience, campaign, device and performance updates.

Google adds new SEO Audit category to Chrome’s Lighthouse extension

2018: The popular auditing tool used by developers and search marketers enabled users to run basic SEO checks against site pages.

Google dedicates engineering team to accelerate development of WordPress ecosystem

2018: Google’s partnership with WordPress aimed to jump-start the platform’s support of the latest web technologies, particularly those involving performance and mobile experience.

Google Search Console AMP report error now corrected

2018: “Major content mismatch” were due to a processing error on Google’s side. 

Google Has Penalized A Link Network In Japan

2016: After being quiet for over a year on link network penalties, Google said it had penalized a large, Japanese-based link network.

AdWords App For Android Now Supports Universal App Campaigns

2016: New conversion columns were also available in the latest update.

Sorry, No Emoji Allowed In Google PLAs (Frown Face)

2016: Google updated its store name guidelines in the Merchant Store policy center to specifically cite emoticons and emoji among its don’ts.

Search In Pics: GoogleBot Costume, Google Maps Peghog & Fancy Google Coffee Maker

2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Official: Twitter To Give Google Access To “Firehose” Of Tweets

2015: Twitter confirmed that it had a deal again to supply Google with access to its full stream of tweets.

As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report

2015: Lack of keyword attribution created a “blind spot” for search marketers.

Google App Indexing Statistics & Errors Being Emailed To Webmasters

2015: Google Webmaster Tools email notifications drove app deep linking awareness in terms of errors and impression and click statistics.

It’s Done: Google Settles Search Antitrust Case In Europe

2014:  Google escaped any significant fines or penalties. More coverage: Wow! See How Much Screen Real Estate Google Is Giving Rivals In Its EU Antitrust Settlement

Google’s Latest Manual Action Penalty: Spammy Structured Markup

2014: How to get it: marking up content that was invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violated Google’s Rich Snippet Quality guidelines.

Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube

2014: Ramaswamy and Wojcicki shared the title of SVP, Ads & Commerce, and had been jointly running the ads division for the prior year.

SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014

2014: Only 47% of respondents from within a company said there would be a significant or, at least, some increase to their SEO budget.

Yelp Reports $233 Million In Revenue For 2013, Up 69% From 2012

2014: Active local business accounts on Yelp grew to 67,000 in 2013, up 69% year-over-year.

Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?

2014: Microsoft had reportedly signed a multi-year agreement to license Foursquare data for both mobile and Bing on the PC.

Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals

2014: When Bing users searched on specific sports and athletes the search engine would include Olympic-related schedules and content in its search results.

“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer

2014: How Google, Bing and Yahoo stacked up in this Olympic effort.

Telenav Thinks Scout Can Take On Google Maps

2014: Apparently because Scout had higher user ratings than Google Maps in the Google Play store at the time.

Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?

2013: Either they needed to change their ways — and become much more transparent and easy to use — or they would apparently need to look elsewhere for ads. More coverage: IAC: We Comply With Google’s Toolbar Standards

Survey: Half Of Small Businesses Never Update Their Listings Online

2013: 70% of SMBs said they didn’t have the time to manage listings on all of the sites that consumers use.

Study: Are Public Record Ads Placed On Google Racially Biased?

2013: The study found that ads associated with black identifying names were more likely to have ads with the word “arrest” in them than ads that were associated with white identifying names. 

Dilbert: SEOs Control Content On The Web

2013: A Dilbert cartoon once again took a jab at SEOs and what they do or can do.

When Is the Super Bowl Start Time? The NFL Finally Gets It Right

2012: In past years, organizations like the NFL, the playing teams, and the failed to show up in search results because none of their sites answered the question.

Turning The Tables On The Google Toolbar & Disclosure Claims

2012: Google didn’t seem to occupy any higher ground than Microsoft when it came to using data gathered from browser add-ons to improve its own services, including its search engine.

What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in Search Visibility

2012: The NFL and FOX were still nowhere to be found.

Google Recommends The Competition On Your Business Place Page

2010: The content block, called “Nearby places you might like,” appeared below reviews on the place page and show up to 10 recommended businesses.

Microsoft Extends Bing Search Deal With Facebook

2010: Deal included a more robust Bing search experience on Facebook. Also, Bing would power Facebook search outside of the U.S., to all Facebook users, worldwide.

Siri: Not A “Search Engine” But You Might Use It Like One

2010: The highly-anticipated iPhone app was intended to enable you to do more with your voice and your phone in fewer clicks or moves.

Super Bowl 2010 Winners: Google, Yahoo & Bing Are Ready

2010: All three had Super Bowl shortcuts/oneboxes in place.

2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click

2010: Major events from the year 2002 in consumer search.

Google Earth Adds World War II Imagery

2010: Y could compare, side by side, the earth as it is today versus how it was during World War II.

Search In Pictures: Bing Hat, Yahoo Balls & Yahoo Karate

2010: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Continues AdWords Product PlusBox

2009: It was still a limited beta to test the effectiveness of engaging potential customers for advertisers.

Google Books Search Goes Mobile

2009: If you viewed the book on a mobile device, they would try to extract the text using OCR and show you plain text, not scanned text.

A Bad Month For SEO’s Reputation

2008: Although the bad reputation issue had been out there for years, demand for SEO services was as strong as ever.

MicroHoo: Boon Or Bust For Yahoo?

2008: There seemed to be mounting cynicism and detachment among Yahoos.

2008 elections

Google Releases New Link Reporting Tools

2007: You could view and even download thousands of links to your site via Google Webmaster Central.

Google’s Click Fraud Team Writes On Commonly Raised Concerns

2007: They analyzed IP address, duplicate clicks, and various other clicking patterns to detect click fraud.

Searching For Super Bowl XLI

2007: Although there were improvements over 2006, this year was still lacking in terms of integrating their offline and online ad efforts.

YouTube Pulls Videos That May Not Violate DMCA Law

2007: Google didn’t know whether a video was infringing. It simply knew it was reported as an infringement.

Krillion Launches ‘Actionable Local Search’

2007: Krillion helped consumers find where they could buy products in their markets after conducting online research.

Major UK Mobile Companies Look To Start Mobile Search Engine

2007: The companies included Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and Cingular.

FAST Introduces Private-Label Contextual Ad System

2007: It let publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services.

Will Tagging Replace The Dewey Decimal System?

2007: 28% of internet users had tagged or categorized content online such as photos, news stories or blog posts.

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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The post This day in search marketing history: February 5 appeared first on Search Engine Land.

Original source: https://searchengineland.com/search-marketing-history-february-5-392678

Master the CX trifecta: Data, content and tech by Cynthia Ramsaran

ACQUIA

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty.

One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.

This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations.

Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create the foundation for CX success this year and beyond.

Click here to view more Search Engine Land webinars.

The post Master the CX trifecta: Data, content and tech appeared first on Search Engine Land.

Original source: https://searchengineland.com/master-the-cx-trifecta-data-content-and-tech-392828