Month: January 2019

Trees are fantastic. They benefit us, and our planet, in many different ways. Increasingly, people are waking up to this fact. As a result, many companies are putting aside space on their property to plant a tree or two.

Trade shows offer the perfect venue for meeting new customers, networking with industry peers, and making new contacts who can help your company grow. But there’s usually a lot of hustle and bustle going on at a show, so it’s important that you have a strategy in place to ensure you make the most of your time while you’re there. To find out how, we asked members from YEC Next this question:You get to promote your business to thousands of potential customers, so focus on your goals and make sure you conduct business according to a plan. Make sure the trade show meets your goals, then create a marketing strategy which promotes the show to your current customers.

Traveling is exciting yet overwhelming sometimes, especially if you’re preparing for a business trip. It gets even more complicated if you’re a businesswoman who wants to look professional when you get to the meeting or other events. This doesn’t have to be the case. Put your frustrations aside, because in this article, we’ll take an in-depth look at some packing tips every businesswoman should follow to make their lives easier.

Debt is no stranger to most people. In fact, according to the Federal Reserves, the average American household carries a little over $137,000 in debt. What’s even more surprising is that the median household income is around $59,000, showing that most people are living well beyond their means. No matter if you have a little bit of debt or a lot, there’s no better time than now to tackle the problem.

There are many ways to kill a business. Lack of strategy, poor execution, and the wrong team could lead any business down a path of failure, but did you know there are two very specific phrases that can kill any business, including yours?Whether you or an employee has said one of these phrases out loud or simply allowed them to enter your thoughts, they can spell impending doom for your business. Have you thought or said one of the business-killing phrases discussed below in the past?Just because you’ve tried something before and failed doesn’t mean it was a bad idea. In fact, if the idea keeps popping up, it warrants investigation.

In a world full of viral content, instant messaging, and dwindling attention spans, an email still firmly holds its ground. With that said, modern consumers receive dozens of marketing emails every week, and it’s getting tougher day by day for businesses to stand out from the enormous amount of promotional content their audiences see every day. Now, the question arises how to create an effective, attention-grabbing email marketing strategy that brings the results you need. A recent study by Litmus shows that the average time spent reading emails rose from 10.

If you follow politics, you’ve probably seen a discussion of the “Balkanization of America,” and it’s usually cast in negative tones. The idea is that—similar to Eastern Europe’s Balkans—American society is carving itself into small pieces that can sometimes be hostile to one another. Weighing in on that debate is above my pay grade, but for business owners, operating in a society that is made up of a wide range of interest groups, social groups, language groups, and more can be a great thing. I say this because as our social fabric evolves into a quilt made up of an ever-increasing number of patches, more and more “niches” are being created, and niche marketing is where business owners can enjoy larger margins on their products and services.