November 2022 – Page 14

Google introduces Ads Data Hub for Marketers and Measurement Partners

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners.

Ads Data Hub for Marketers

The Ads Data Hub for Marketers is a way for advertisers to analyze their data, get access to insights, and be better informed when they buy media.

Publisher Advertiser Identity Reconciliation. Publisher Advertiser Identity Reconciliation (PAIR) is a solution that gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s site.

New query templates, automated workflows, and reporting updates will reduce the time needed to generate insights. With the implementation of PAIR, marketers will be able to activate their audience segments on new inventory, including YouTube.

Ads Data Hub for Measurement Partners

The Ads Data Hub for Measurement Partners gives partners the ability to provide YouTube insights and measurement services on behalf of marketers, advertisers, agencies, or publishers.

The launch of Ads Data Hub for Measurement Partners means that it’ll be easier for partners to offer accurate measurements and deliver real-time insights. For marketers, it means they can work with independent, third-party partners to calculate and report on YouTube ad performance across devices, formats, and metrics.

Additional information

Google offered the following information in addition to the recent announcement on the blog:

The tailored experiences allow us to focus on expanding our current features for marketers who already use ADH to make the most of their first-party data and build audiences in a privacy-centric way, and focus on feature development that brings the most value to our Measurement Partners.

For example, we’ve now reduced enablement for Measurement Partners from more than 10 hours to just 60 seconds for advertisers to share their YouTube data via ADH, maximizing reporting coverage and near-real-time reporting.
We also just expanded YouTube for masthead and In-feed Video for Consideration for both Measurement Partners and Marketers, which provides a more comprehensive and holistic look at their YouTube measurement.

When Ads Data Hub was first launched, it supported mobile and desktop, but we’ve since introduced CTV measurement. It is now a holistic, cross-device measurement solution that allows for richer insights in a way that doesn’t sacrifice user privacy.

Other key features for Ads Data Hub:

MRC Accreditation: For the past two years, Ads Data Hub has received MRC accreditation, underscoring our commitment to creating a solution that meets industry standards and needs.
Cross-media measurement: Through a number of our measurement partners, we have expanded measurement services on Ads Data Hub to enable cross-media solutions for YouTube. Customers are able to analyze the performance of YouTube campaigns relative to other media channels (including linear TV, streaming TV, or online video sources).
Co-viewing: As the way consumers watch TV content shifts, it’s become more complex to measure impact. Over the past year, we have introduced co-viewing with some of our reach measurement partners, allowing advertisers to measure when multiple viewers are watching YouTube TV and YouTube on CTV.

Why we care. Different measurement solutions will help advertisers and partners measure insights for YouTube and CTV campaigns to analyze the performance across multiple platforms, in real-time. The new privacy-centric measurement tools protect the data of users online while still providing advertisers, agencies, and partners with comprehensive analytics.

The post Google introduces Ads Data Hub for Marketers and Measurement Partners appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-introduces-ads-data-hub-for-marketers-and-measurement-partners-389228

Many Energy Support Scheme vouchers not being redeemed

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Have you redeemed your Energy Support Scheme vouchers?

New reports state many customers on prepayment energy meters have not yet redeemed the £400 vouchers to help with their energy bills. From October 1st, the £400, given in instalments over 6 months, started to be given to people across the UK.

This is part of the government’s Energy Bills Support Scheme, announced in May. However, many customers with prepayment meters have not yet redeemed the help. The government are using all customers to use the credit as soon as possible, as they are valid for just 90 days.

This comes after one payment company said it had only redeemed half of the credit it expected to in October. Other money saving websites have suggested there have been delays in receiving the vouchers. This could give reason as to why people may not have redeemed the vouchers.

The BBC suggest the milder weather may be playing a role. This is due to people wanting to hold off on using the vouchers until chillier days kick in.

For those who use direct debits to pay their energy bills, the discount will be applied automatically by their energy providers. For those on pre-payment meters who need to top up their accounts via a key or card, the help comes in the form of a voucher. More than four million people have a pre-payment meter.

PayPoint, a payment company which allows people to top up their cards, keys or pay bills in local shops has said it expected to process 800,000 vouchers in October, worth a staggering £52.8 million. They are now urging people to go through their post in case they missed the delivery of the vouchers.

Receiving payments

If you have a fixed monthly direct debit, your provider may deduct the amount from each monthly bill. However, you may be able to arrange with them to pay an amount you want. This may help you build up credit for the winter months. Some providers may refund the monthly back monthly, when you have paid your bill.

Some suppliers are knocking the money off your bill if you pay for what you use every month. They may add the Energy Support Scheme vouchers to your account as credit. This means you pay less at the end of the month.

Those with a traditional prepayment meter, which require top-ups at shops, will receive their vouchers in the post. This should arrive by the 17th of each month. If you have a smart prepayment meter, suppliers will automatically add credit to your meter. This is usually done in the first week of each month.

We have all the latest news, useful information and tips and tricks to help you save on your bills here.

The post Many Energy Support Scheme vouchers not being redeemed appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/many-energy-support-scheme-vouchers-not-being-redeemed

Sourcing and Procurement Mistakes You Cannot Afford to Make

Home Business Magazine Online

When you are running a business out of your own home, you likely don’t have a lot of capital to waste. Thus, you need every business process to be perfectly efficient — and sourcing and procurement needs to be the most efficient of all.

Unfortunately, many beginning entrepreneurs make too many mistakes in sourcing and procurement, leading to waste that holds their startups back and can even result in total failure. If you want your budding enterprise to grow, here are a few mistakes to avoid when it comes to sourcing and procurement.

Nonexistent Strategy

No strategy is always the wrong strategy in business. Every action that affects business operations requires careful planning, to include sourcing and procurement, which has great potential to impact business success. The foundation of your sourcing and procurement strategy should be your goals for your business’s supply chain.

Do you want a large network of diverse suppliers to provide continuous access to materials and products?
Do you want to move with agility from one supplier network to another as market trends impact demand in your industry?
Do you want to limit supply to a small handful of exceedingly high-quality manufacturers to develop exclusivity and high demand?

Once you understand how you want to grow your business’s supply chain, you can develop a strategy for sourcing and procurement to match.

Unclear Standards

As you are beginning to put your sourcing and procurement strategy into motion, you should build a set of standards that you and your staff can apply to potential suppliers as your supply chain grows. The standards you use should reflect your supply chain needs as well as your company values. For example, some factors you might consider in your sourcing and procurement process include:

Production prices
Output benchmarks
Turnaround times
Communication capabilities
Environmental impacts

You should make your standards clear to any supplier you decide to partner with. Then, partners in your supply chain understand how to deliver value to you and maintain your business.

Lack of Information

Sourcing and procurement are all about gaining more information about potential suppliers to make informed decisions regarding supply chain partnerships. Thus, lacking information about potential suppliers is a significant mistake that will inevitably lead to losses of critical resources and time.

Fortunately, it is easy than ever to avoid this mistake. Using strategic sourcing tools, you can collect information recovered about potential sources from online research and offline platforms. Business websites, review platforms and social media networks are valuable sources of information, as are trade shows and industry conferences. You should also ask suppliers directly for more information, as they can supply useful data related to their capabilities and performance.

Poor Security

Risk is an unavoidable element of working with suppliers. Still, if you do not engage with sourcing and procurement with security as a primary concern, you will likely suffer exacerbated risk and intense losses that can threaten your business stability and growth.

Before you sign contracts, you might engage in a pilot period with a supplier, which will help you gain more insight into their typical practices. If you are disappointed in any way by the samples you receive — in the quality of the products, in the time frame of delivery, in the amount of output, in the customer service provided, etc. — you might try to rectify issues with another pilot production period. Engaging in trials can help you build a stronger relationship with your suppliers or else determine which suppliers are not worth your time and investment.

handshake for contract — Photo by Sora Shimazaki from Pexels

Absent Contracts

Many entrepreneurs and small business owners, eager to grow their businesses quickly, will forego contracts in the hopes of securing fast and enviable deals with their suppliers. However, contracts are another layer of security that you cannot neglect. Your sourcing contracts should clearly explain your expectations from your suppliers, so then if they fail to meet your standards, you can terminate your relationship and potentially pursue remuneration for any losses you experience as a result of their improper behavior. Because contracts are useful for suppliers too, as it tells them how they should focus operations to satisfy customer needs, you should never do business with a source that is hesitant to use contracts.

The last thing your small startup needs is for your sourcing and procurement processes to weigh you down. By thinking critically about sourcing and procurement from the start, you can develop systems that will allow your business to grow and thrive into the future.

The post Sourcing and Procurement Mistakes You Cannot Afford to Make appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/operations/sourcing-procurement-mistakes-cannot-afford-make/

HUD App — The Goat of Dating Apps Sponsors New Television Show, Reality of Love

Home Business Magazine Online

What do you get when you combine a genre that’s hard to resist paired with discussions about your love life? Reality of Love is a new series, presented by HUD App, that airs on BSpoke Tv.

On each episode of Reality of Love, celebrities will get real and raw about the reality of their love lives today and receive coaching from Nicole Moore (of Love Works Method) on how to make their love life work, finally. From rewriting celebs’ dating profiles on-air to helping a reality tv couple finally communicate without a fight, nothing is off limits.

The guests may have lost at love on television, but they’re laying it all on the table during the episodes of Reality of Love in a way that has never before been seen. Home Business Magazine got the opportunity to chat with Katie Wilson, Director of Communications, for the HUD App on their involvement with our new obsession, how the idea came about, and so much more!

The following has been edited for continuity purposes

HBM: How is HUD App different from other dating apps?

KW: “HUD App gives you the opportunity to date the way you want – it’s a no-pressure, safe, empowering way to date casually and explore your needs, wants, and desires without judgment. Our ethos is to encourage open-minded connections with people who are into the same things you’re into. The HUD App platform is geared particularly toward women taking control of their sexuality and intimacy in a safe and secure way, and we pride ourselves on driving the conversation around consent, healthy communication, and boundary-setting.

We were the first to roll out safety features like auto-blur photos and video chat – giving users the ability to choose whether they want to see the pics they’re receiving, or whether they want to reveal themselves to people they’re chatting with. We also have real human moderators who strive to support our community and help users make comfortable, authentic choices while feeling safe and looked after.”

HBM: How did HUD App come about?

KW: “Our founder and CEO, Edward Chen, realized there was a gap in the dating app market for an app geared toward people who want to date casually and aren’t necessarily looking for a life partner. Women are underserved in the dating app market – other apps seem to treat women like they’re all desperate to get a ring and get to the altar – and HUD App wants to change that. As an app that is focused on empowering women to date the way they want to, HUD App is giving women permission to explore their sexuality without shame or judgment and facilitates people everywhere on the gender spectrum to feel like casual dating is valid and should be supported, encouraged, and celebrated. And HUD App is fun! We definitely take safety seriously, but we want our users’ dating experiences to be so much more fun than on any other app.”

HBM: Can you share a few stats regarding the app? Who are the users?

KW: “HUD App’s community is very diverse. We have users of all ages 18+, and we also have a growing number of couples who are utilizing the app to broaden their horizons or open up their relationships to casual dating. HUD App is available in over 150 countries worldwide, and right now our biggest user bases are in North America, the UK, and Canada. We’re on our way to 13 million downloads and growing rapidly.”

HBM: What has been the user feedback this far?

KW: “Our users are overwhelmingly positive about their experience with HUD App. People especially love our Bedroom feature, which gives you the ability, to be honest, and upfront about what interests you in the bedroom, and our added safety features for women are very well-respected. When we do get user feedback, it’s always constructive and helpful, and we definitely take it on board and make changes to the app based on what our users want. We really listen to their wants and needs and make an effort to adapt HUD App as the casual dating scene shifts. We know that HUD App isn’t everyone’s cup of tea, but what’s that saying – variety is the spice of life! People who are looking for a quality, safe, fun casual dating app really like HUD App, and we’re here for them.”

HBM: How did the HUD App get involved with Reality of Love?

KW: “Nicole approached us after finding our Instagram, and she loved that we’re on a mission to shake things up in the dating world and be different from other dating apps. She believes that people need to know themselves and what they like before they can commit to being with someone else, and that’s what HUD App offers. We were thrilled and honored to be asked to come on board as a sponsor for Reality of Love.”

American films — HUD App sponsored the ‘Reality of Love’ show on BSpoke Tv. Courtesy of Reality of Love

HBM: Why did HUD App decide to be part of the show?

KW: “The leadership team at HUD App absolutely loved the premise of Reality of Love, and Nicole’s style as the presenter – we felt that it reflected our values and ethos, and we were excited to partner with a show that has the same vibes as we do. Our team agreed that hearing a collective of stories about dating from some of our favorite reality show stars – people whose dating lives have been lived very much in the public eye and who have been faced with a lot of speculation – was incredibly insightful and brave and important, and we want to support them living their own authenticity.

At HUD App we are also hugely invested in education and banishing stigmas around non-traditional kinds of dating. These honest stories about how real people changed their habits and experienced growth with their dating really resonate, and help others to feel more confident in exploring their own needs and ideas about romance, dating, and connection.”

HBM: Anything else you’d like to share with our readers?

KW: “HUD App is truly not like other dating apps. We are genuinely on a mission to break through social norms about how dating “should” be, how it looks and feels, and how others view dating. We want to call out and end slut-shaming and give women the confidence to enjoy their dating life without being judged, shunned, or called names. We are very open and honest, and this is reflected in our features, our community guidelines, and our customer service.

HUD App is a place for people, especially women, to feel empowered to explore, educate and be educated, and communicate, and to feel like it is more than okay to be yourself – in fact, it’s our core tenet. Dating should be fun, and safe, and it should feel good on every level – physically, mentally, and emotionally. We’d love for you to join us on HUD App and experience authentic, honest, upfront dating!”

The post HUD App — The Goat of Dating Apps Sponsors New Television Show, Reality of Love appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/hud-app-goat-dating-apps-sponsors-new-television-show-reality-of-love/