Month: December 2022

LinkedIn just released 3 new features for pages

LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in.

Generate more newsletter subscribers. With LinkedIn Newsletters, you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers.

If a member searches for your profile they should be able to easily find and subscribe to your newsletter. LinkedIn also suggests incorporating SEO best practices by optimizing your article titles, descriptions, and tags. LinkedIn will also automatically send your new followers a notification to subscribe.

Product pages. Your products can now be discovered via an in-platform search on LinkedIn. Buyers can search by product, company, or category to discover what they’re looking for. You can also use product highlights to showcase specific product content on your Page and point interested members to key details and conversations. You can also re-share content from your product community to your Page and add posts to your product highlights.

Competitor analytics dashboard. There is a new upgrade to the LinkedIn Pages Competitor Analytics dashboard that is now available on desktop and mobile, which can help you understand what competitors are doing and set your brand apart. You can now:

  • Track follower growth, recent posts, and engagement rates to see what your competitors are talking about and how members are responding, while also benchmarking your own content creation efforts.
  • Quickly surface trending content from competitors to stay on top of what’s happening in your industry and inspire your own content strategy.

Why we care. B2B brands and advertisers managing pages on LinkedIn should test and use these new tools to make the most out of their profiles. Since many brands may be rethinking their social strategies, companies should optimize the platform’s new features to gain first-party data with newsletter signups, as well as new ecommerce options and competitor metrics.

The post LinkedIn just released 3 new features for pages appeared first on Search Engine Land.

Original source: https://searchengineland.com/linkedin-just-released-3-new-features-for-pages-389867

Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

advertising strategy

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. 

You can now reach them whether they’re unwinding after work with reality television or streaming their favorite films on the weekend.

Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN.

Click here to view more Search Engine Land webinars.

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land.

Original source: https://searchengineland.com/webinar-your-winning-ctv-advertising-strategy-in-2023-389871

Matt Oddo Discusses the Latest Technology Impacting the Construction Industry

Home Business Magazine Online

The construction industry has been impacted dramatically by technology in recent years. Experts like Matt Oddo in Franklin, Tennessee, say with the advent of new technologies such as 3D printing and drones, construction companies can now build things faster and more efficiently than ever. This article will examine some of the latest technologies impacting the construction industry.

Construction Tech Is Improving Project Management 

Matt Oddo says GPS tracking, 3D imaging, and other technological advancements make it easier for construction managers to oversee projects. Construction workers in the field can use GPS tracking to input their work progress data, which their manager can view in real-time. This helps managers ensure that projects are on track and scheduled.

Additionally, 3D imaging is used to create virtual models of construction sites. This allows managers to understand better the work that needs to be completed and identify potential problems before they occur.

Construction Companies Are Using Drones 

Construction companies use drones to inspect work progress, survey land, and assess potential hazards. For example, drones can be used to check high areas of a construction site that would otherwise be dangerous for workers to access.

By using drones to survey land for construction projects, companies save time and money by getting an accurate picture of the land before starting work. Drones can also assess potential hazards on construction sites. Construction companies can take measures to prevent accidents.

Virtual Reality Is Training the Next Generation of Construction Workers 

Virtual reality is being used to train the next generation of construction workers. Students can put on VR headsets and be transported into a virtual world to learn how to operate heavy machinery, use power tools, and more. This allows students to gain experience without putting themselves in danger.

Additionally, VR can be used for job site orientation so that new employees can get an idea of their work environment before starting their first day on the job.

How to Implement the Latest Technology in Your Construction Business

The key to successfully implementing the latest technologies in construction is to identify how they can improve your business. Think about what areas of your business could benefit from a technological upgrade, and then look for available solutions.

Matt Oddo says to research the technology available and assess which would best suit your operations. Don’t be afraid to ask for help from other professionals in the industry if you need guidance once you’ve chosen the right technology, train employees on how to use it properly.

By taking advantage of the latest technologies available, construction companies can improve their operations and remain competitive in today’s market. With the right technology, construction businesses can stay ahead of the curve and maximize their efficiency and productivity.

The Benefits of Technology on the Construction Industry

The construction industry has been greatly influenced by technology. In the past, the only way to build a structure was to use manual labor. This meant construction projects took a long time to complete and were often delayed due to bad weather. However, with the invention of new construction technologies, such as heavy machinery and computer-aided design software, the construction process has become much faster and more efficient.

As a result, construction companies can now complete projects in a fraction of the time it would have taken them using traditional methods. In addition, new technologies have also made it possible to build taller and more complex structures than ever before. As the construction industry continues to embrace new technologies, even more, impressive feats of engineering will likely be accomplished in the future.

How to Choose the Right Technology for Your Construction Business

Choosing the right technology for your construction business can be a daunting task. There are so many different options to choose from, it can take time to know which one best suits your needs. The first step is to assess what areas of your business need improvement and look for technology to address those needs.

Matt Oddo says once you’ve identified the technologies that could benefit your business, research and assess their features and benefits. Talk to other professionals in the industry for advice on which technology would be best suited for your operations. Finally, ensure that any technology you choose complies with applicable safety regulations. With the right technology, you can significantly improve your processes and remain competitive in the construction industry.

By embracing new technologies, construction businesses can stay ahead of the competition and maximize efficiency. With the right technology, they can complete projects faster, build larger structures, and reduce safety risks. By staying up to date with new technologies and strategically implementing them, construction companies can remain competitive and effective.

Final Thoughts

The construction industry has come a long way since manual labor was the only option for building structures. With the invention of new technologies, such as heavy machinery and computer-aided design software, the construction process has become more efficient and faster than ever before.

By taking advantage of the latest technologies available, construction companies can remain competitive in today’s market and maximize efficiency. With the right technology, they can complete projects faster, build larger structures, and reduce safety risks. By staying up to date with new technologies and strategically implementing them, construction companies can remain competitive and effective.

The post Matt Oddo Discusses the Latest Technology Impacting the Construction Industry appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/technology-management/matt-oddo-discusses-latest-technology-impacting-construction-industry/

Business Loan Vs Credit Card – Key Considerations

Home Business Magazine Online

Starting and running a successful business costs money, and deciding when and how to borrow money is one of the most important financial decisions you’ll make as a business owner. While demand for business loans has increased by 8% in 12 months, borrowing money is a business expense that can take away from your profits and lead to instability. However, a business can invest in itself and thrive with the correct financing. Business loans and credit cards are two popular ways to give your business a much-needed cash infusion. But what are the differences between a business loan and a credit card?

Business loans

Business loans provide businesses with a lump sum that they must pay back by a certain time with interest. There are different types of business loans designed for different purposes. Small, short-term business loans can help businesses with immediate funding needs, such as purchasing stock and typically have a six to 24-month term. Long-term business loans are usually for larger amounts and provide finance for longer-term investments such as purchasing or renovating a building.

Business credit cards

A business credit card allows you to borrow up to a preset limit. You pay interest on the borrowed amount and can pay off the minimum payment each month or the full amount. The balance will accrue interest, but as you repay the money borrowed, you can draw on the funds again up to your credit limit. Some providers will also let you have employee cards linked to the business account. This type of financing is designed for short-term business financial needs, similar to a short-term loan. It can also provide you with an emergency fund which you can access quickly if required.

David Luck, co-founder and CEO of Capital on Tap says “We continue to see small businesses overlooked and underserved by the large incumbent banks. Our customers want a simple, seamless finance platform to help run their small business. Today, we see a greater need for business credit cards, spend management tools, and flexible funding in order to help them grow.”

Business loans vs credit cards

Credit cards and business loans can provide the capital you need for your business, but each has unique pros and cons to consider.

Business loans pros and cons

With a business loan, you can borrow more and over a longer period at a lower price. These loans aren’t particularly flexible and can be harder to qualify for. They also don’t tend to offer rewards.

Pros

  • Borrow larger amounts and receive the funds up front;
  • Ideal for long-term borrowing, with many lenders allowing businesses to borrow for up to five years;
  • Lower interest rates are available depending on several factors, including your credit history;
  • Useful for funding big, one-off projects such as buying new equipment or expanding the business; and
  • From the start, you’ll know how much interest you’ll be paying and how much your monthly repayments will be.

Cons

  • Limited flexibility – you’ll need to know exactly how much you need to borrow from the outset;
  • Some providers have a minimum loan amount which could be considerably more than what you need to borrow;
  • If you are a startup or have a poor credit history, you may struggle to get approved;
  • Some lenders require a personal guarantee and collateral before lending;
  • You won’t earn any rewards or perks for taking out the loan; and
  • It may not be the best option if you have cash flow issues.
Business People discussing a loan
Photo by Andrea Piacquadio from Pexels

Business credit cards pros and cons

Business credit cards tend to have fewer eligibility requirements, which help you improve your business’s short-term cash flow and enable you to earn rewards on your business spending. Over the medium and long term, borrowing on a credit card is much more expensive.

Pros

  • A business credit card is good for improving cash flow and occasional short-term borrowing;
  • Incredibly flexible — use it as much or as little as you need;
  • You won’t be charged interest if you pay your credit card balance in full each month;
  • Using a credit card regularly will improve your business credit score;
  • Additional business credit cards can be made available for employees;
  • Some allow you to monitor spending in real-time and set spending limits; and
  • You can earn perks and rewards on your business spending.

Cons

  • A business credit card isn’t suitable for long-term borrowing or financing a large project as it can become very expensive;
  • Annual interest rates are usually higher than business loans;
  • If you carry a balance over each month, it will cost you more; and
  • The card provider can change your credit limit at any time.

Find out more information about business credit cards and how they can help your business achieve its goals.

Business loan or credit card?

Which is better will entirely depend on your circumstances and what you want to do with the money. A business loan could be the best option if you’re looking to fund a major project or have considerable expenses. It will be cheaper, and you’ll know how much you’ll be paying in interest from the outset. You can also take a reasonably long time to repay. However, a business credit card offers much more flexibility than a business loan, can help with your business cash flow, boost your business’s credit score, and let you earn rewards if you use it regularly and clear the balance in full each month.

The post Business Loan Vs Credit Card – Key Considerations appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/raising-money/business-loan-vs-credit-card-key-considerations/