Month: April 2023

Why Your Business Should Use Managed Cybersecurity Services Now

Home Business Magazine Online

In recent years, cyber security and data breaches have become part of our everyday language. Businesses are constantly experiencing cyber attacks. Some are subject to breaches that steal or compromise both company and customer data. Others experience breaches to take their entire operational systems down. Some fall victim to ransomware that can completely obliterate a business’s data and its reputation. Twitter, Neopets, and healthcare services throughout the country fell victim to cyber attacks in 2022 alone. Millions of victims had their data stolen and compromised, while those businesses faced turmoil throughout their operations. Sometimes this happens because of carelessness, internal attacks, or poor security breed procedures. Sometimes it’s because of a lack of expertise on security teams. But there is a solution: managed cybersecurity. Fortunately, managed cybersecurity services can help create a safer, more secure operating environment for companies. Here’s how:

Managed Cybersecurity Defined

If your company is seeking a managed cybersecurity solution, it helps to understand what that actually means and what you get with it. In managed cybersecurity, companies are provided with tools to protect their data and monitor their systems 24/7. These Services help businesses stay safe from cyber threats and address most aspects of their digital security needs. A team of experts from the company they hire performs these tasks instead of an internal security department. Managed cyber security is different from other types of cyber security because of the comprehensive protection it offers and its reliance on the team of outside experts instead of employees at your organization. This means your team doesn’t require extensive technical knowledge or much oversight. The managed cybersecurity crew can take care of everything from installing firewalls, monitoring virus software, monitoring network traffic, instituting access privileges, and more. When something unexpected does occur or an unauthorized access attempt happens, they’ll be alerted immediately so they can fix it before any damage occurs. And also work directly with your teams to help them monitor things in real time then address issues before they become breaches (or bigger problems).

Risk Reduction and Management

Reduction in management is integral to businesses of any size. Smaller businesses and medium sized businesses, the ones with fewer resources than their larger counterparts, might have some more trouble with this than others. Fortunately, managed cybersecurity can help with this by providing organizations with access to cybersecurity professionals they might not otherwise have through a third party. With ongoing assessments, vulnerability testing, regular monitoring, and system tests, this type of security can help these organizations thrive in an increasingly dangerous world. These teams also provide ongoing updates regarding industry trends that may affect an organization’s security. The best way to reduce risks is to plan, train, and regularly assess the organization’s infrastructure and security practices. Cybersecurity is also tailored to address risks that might be unique to an organization. A managed cybersecurity team can handle all this and allow you to outsource this important work to a team of professionals. Partnering with a team of managed cybersecurity professionals can ultimately be beneficial to your organization and help them overcome some of the challenges every company faces today.

Cost Effectiveness

Breaches and other attacks are a costly endeavor. But managed cybersecurity can help organizations reduce costs associated with breaches and save money by outsourcing some cybersecurity measures to a dedicated team of third-party experts. Data breaches can be extremely expensive and damaging to organizations (we’re talking millions of dollars in damages here). Managed cybersecurity can help organizations identify and manage risks to their systems and data without training and internal team. This can also be helpful with compliance issues (which we’ll address momentarily). Moreover a dedicated team of cyber Security experts offers a level of expertise that might not be available at the organization. More than that, you can save money related to minimizing damage from an attack by having 24/7 access and monitoring. Because managed cybersecurity takes a proactive approach, it can be more cost effective and efficient in the long haul.

Better Compliance

Compliance — whether it’s PCI DSS, GDPR, HIPAA, or one of many others — is crucial to every organization. Not only is it a legal requirement for most companies, it keeps companies, partners, employees, and customers safe. It’s also one of the top reasons why managed cybersecurity services are becoming so popular among small businesses. That’s because managed service providers can help you meet compliance requirements easily while staying on top of industry trends or regulatory changes. Internal compliance is also essential for setting forth policies your company needs to operate efficiently and securely. Compliance leads to fewer legal issues, fewer possible attacks, better ethics, and more safety overall. Managed cybersecurity teams can remove much of the guesswork and confusion that comes with this territory while helping your organization attain its security goals.

Access to a Team of Professionals

If you run a small or midsize business, you already have plenty of things to do and stuff to worry about throughout the day. Fortunately, you can remove some of that from your plate by using a managed cybersecurity solution. Such solutions exist because they are necessary to help some businesses stay compliant and avoid cyber attacks. Whether it’s through continuously monitoring threats or helping to support teams, managed cyber security can be incredibly helpful. The right managed cybersecurity service can help your business avoid the dire consequences of a breach or successful attack, including any reputational, legal, or financial damage that might happen because of one. When you’re looking for a company to partner with, make sure they have the right experience you need and can handle your company’s security threats. You’ll be glad you did.

The post Why Your Business Should Use Managed Cybersecurity Services Now appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/security/business-use-managed-cybersecurity-services-now/

Google UA historical data will be available until July 1, 2024

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024.

After sunset. Keep the following in mind when planning your GA4 migration.

  • After sunset and until platform turndown, users will have Viewer access to historical data and reports in the user interface but not Editor access.
  • Additionally, you can export your data, as outlined in the available solutions. However, after the property turndown, no new data will be processed, and there will be no updated reports or metrics with post-sunset data.
  • Bidding, audience, or conversion data will not be sent to Google Ads or third-party integrations.
  • Current Universal Analytics 360 contract holders will be able to create standard Universal Analytics properties and upgrade them to 360 to continue data processing.

Dig deeper. You can read more about other important UA, GA4, and Analytics 360 milestones on the Google Analytics Help page.

Why we care. With the discontinuation of data collection, advertisers may have to explore alternative solutions or upgrade to Google Analytics 4, which offers more advanced features for cross-device tracking, machine learning, and privacy controls. However, remember to export your historical data before you lose access on July 1, 2024.

The post Google UA historical data will be available until July 1, 2024 appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ua-historical-data-will-be-available-until-july-1-2024-399199

Pinterest and Amazon team up for multi-year ads partnership

Pinterest just announced a significant advertising partnership with Amazon.

How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase.

Timeline. The integration of Amazon ads will be rolled out over several quarters, with no specific details on ad placement or short-term revenue forecasts. Pinterest does not expect any significant impact on its revenue until next year.

The multi-year collaboration will make Amazon the first-ever third-party advertising partner on Pinterest, according to a blog post released with the company’s first-quarter earnings report.

Moving away from creator tools and into shopping. Some of the creator-focused initiatives introduced recently were scaled back prior to Pinterest’s disappointing revenue performance in the previous quarter.

The partnership with Amazon could offer a more seamless shopping experience for users, as most Amazon customers already have their payment information on file, leading to faster checkouts.

What Pinterest says. In a blog post, Pinterest said:

“This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers,” said Bill Ready, CEO of Pinterest. “This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”

Dig deeper. Read more about the partnership on the Pinterest blog.

Why we care. This new opportunity presents a unique way to reach a highly engaged audience with strong commercial intent. The collaboration could provide a seamless shopping experience, connecting users from inspiration to action more effectively.

By leveraging Amazon’s robust advertising capabilities and Pinterest’s large user base, advertisers can potentially achieve higher conversion rates and increased return on ad spend, positioning their brands for success in a dynamic digital landscape.

The post Pinterest and Amazon team up for multi-year ads partnership appeared first on Search Engine Land.

Original source: https://searchengineland.com/pinterest-and-amazon-team-up-for-multi-year-ads-partnership-399220

Bank notes, coins, stamps and more: How are they changing?

Bank notes, coins, stamps and more: How will these change?

With His Majesty King Charles III set to be crowned in May, we started thinking of the changes that are still to come. Many questions have been raised regarding coins, stamps and more. How will these items change in light of a new monarch?

 

Money

bank notes

One such question we have seen time and time again is in regard to our money – our bank notes and coins. How will a new King impact our legal tender? 

Currently bank notes and coins still feature the late Queen Elizabeth II can continue to be spent until new notes and coins start to be printed. The Bank of England has said the current money with her majesty’s profile on it is still legal tender.

Queen Elizabeth II was the first monarch to appear on British bank notes, marking a monumental change for the Bank of England. King Charles will indeed appear on our coins and notes in the future; however, they may not appear in general circulation for a while. This is due to the long process of designing and creating this new money. 

The current currency will be gradually phased out when new currencies are printed and distributed. In January, images of new coins baring King Charles’ effigy were released.

 

Stamps

how will stamps and bank notes change

Another question which has arose after the Queen’s passing was about stamps. When will postage stamps change? 

Stamps are another iconic piece with the Queen’s image on them. The Royal Mail will see widespread change after King Charles’ accession. Of course, stamps will change. The Royal Mail recently revealed the new stamps with the new King on them. Post boxes with Queen Elizabeth II’s markings on them have also been speculated about. 

For now, all stamps featuring the late Queen will remain valid for use. Not sure what to do with your old stamps? Click here.

 

Passports

passport

Her Majesty’s Passport Office, soon to be known as His Majesty’s Passport Office, will be in charge of all passport changes.  

Currently, on the first pages of British passports the following words appear: “Her Britannic Majesty’s Secretary of State requests and requires in the name of Her Majesty all those whom it may concern allow the bearer to pass freely without let or hindrance and to afford the bearer such assistance and protection as may be necessary.” 

This, of course, will be changed to reflect King Charles as the new head of state. The passport office operates under the home office. 

 

The Royal Cypher

royal cypher

The Royal Cypher crops up regularly in many parts of everyday life. It is currently on post boxes and on government signage across the nation. The Royal Cypher is also seen on police and military uniforms. It also appears, of course, on royal and state documents. The current cypher will be altered to reflect the new King. 

You will likely have seen the Royal Cypher before, without even realising what it is. Currently, Queen Elizabeth’s cypher – ER II – is included as the Royal cypher. The crown shown on the cypher will likely change, also. This is due to Queens using the St Edward’s crown as the centrepiece and Kings traditionally using a more rounded Tudor crown. 

 

The legal system

Counsel

All members of the Queen’s Counsel automatically had their titles changed after the passing of Her Majesty Queen Elizabeth. They are now known as members of the King’s Counsel. Additionally, the Queen’s Bench Division of the High Court has changed to the King’s Bench Division. 

Similarly, within courts across the United Kingdom, Barristers have been informed case names will be changed from ‘Regina’ – Latin for Queen – to ‘Rex’, the Latin word for King. However, there will be no urgency to do this immediately. 

On Friday 9th September 2022, the day after the passing of Her Majesty, the Old Bailey court in London heart the first case in the name of the King since 1952. This is the first time in 70 years the court has heard the words “God save the King” during the opening of a case. 

The post Bank notes, coins, stamps and more: How are they changing? appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/bank-notes-coins-stamps-and-more-how-are-they-changing

Top Coronation deals and offers!

Top Coronation deals and offers

There’s a buzz in the air. Two bank holidays in a row is a treat, but history being made is even more thrilling. On Saturday 6th May, HRH King Charles III will officially be given his regal powers.  

You may be taking to the streets to celebrate, seeing family and friends and even treating yourself to a cheeky glass of bubbly. It’s never too early in the summer season for strawberries and cream, either. 

To mark the grand occasion, many companies are offering great deals for the Coronation weekend. Here are some we’ve found. 

£2 coach tickets 

Coach company FlixBus is slashing the price of its coach tickets to just £2. New routes from Peterborough and Stevenage, and the Bristol to London route are included in the offer. Alongside cutting prices, the company is also increasing the number of coaches on these routes from four to seven buses per day across the weekend. 

Need another route? No problem! FlixBus is offering a 20% discount on all other routes – there are over 50 altogether, with another 19 news routes being put into operation today. 

The firm have said they want to encourage travel across the country for the occasion. Similarly, you can not only travel more cheaply, but avoid any rail strikes or delays. 

Royal collectors: Memorabilia and coins

 

Free railcards 

To celebrate the coronation of HRH King Charles III, National Rail is giving away 100 free Railcards. There’s no better way to celebrate the Bank Holiday than saving a third on your next rail adventure.   

The FREE Railcards are only available to those boasting ‘regal’ First & Middle, or First and Last names relating to the new Monarch.  

Acknowledging that most non-royals do not have four first and middle names, Railcard is offering those with similar namesakes to His Royal Highness Charles Philip the chance to access their own discounted (train) carriage. 

You can read full details here. 

 

BBC licence fee scrapped 

We wish we could say this was going to make an impact on our personal finances, but it’s still interesting all the same. The BBC is going to suspend the licence fee as part of a one-off for the King’s Coronation weekend. 

This will allow public venues to screen the Coronation ceremony and the concert the following day, without needing to purchase a TV licence.  

According to the BBC, this has been granted due to exceptional circumstance, with the event of high national importance. 

Bank notes, coins, stamps and more: How are these changing?

 

Get £100 for your name 

A jeweller in Sheffield is offering £100 to anyone named Charles or Camilla in a right royal stunt. Beaverbrooks in Meadowhall has said the amount can be spent on a collection of jewellery, watches and diamonds, two days before the Coronation. 

What’s the catch? You need to be the first person at the jeweller on Saturday 6th May to claim the prize. There is one winner per store, with another branch in Doncaster. The gift card must also be spent that day. 

Eligible names also include Charlie, Charly, Charley, Charli, Charlee and Charleigh. Camille, however, will not be accepted. Remember to take photographic ID! A passport, driving licence, and formal ID badges for the armed forces, police and student unions will be accepted. 

Which King Charles collectables will make you money?

 

Battersea Power Station’s royal knees up 

On the 6th and 7th May, Battersea Power Station is streaming the Coronation Ceremony live, so you can watch the King and his consort get crowned on the big screen. Bring your own picnic or visit one of the many bars and restaurants on-site, including Pret and M&S Foodhall. 

There will be plenty of entertainment too. Musical performances include tribute acts to British Icons (did someone say Spice Girl tribute?!), as well as puppet shows, balloon artists and face painting. Perfect for all the family. 

You can find more shopping deals here. 

 

Ride a horse-drawn carriage 

Transport giant Uber have announced they will be offering horse-drawn carriage rides to celebrate the coronation. The replica royal carriage will be situated at Dulwich Park in London, for three days before the new King is crowned. 

Want to feel like royalty? Bookings can be made in person for rides between 1pm and 4pm from 3rd to 5th May. It is not yet known how much rides will cost. 

All carriages will be pulled by four horses, dressed up in Coronation wear. The carriage will have comfortable and plush seats fit for a monarch. 

How to have a low-cost Coronation party

 

Iceland’s Coronation feasts 

Frozen supermarket chain Iceland have announced a range of posh nosh to help you celebrate the weekend. Not only this but they are partnering with The Big Lunch to bring together communities across the UK. 

The scheme aims to get neighbours and friends in one place for friendship, food and fun. Join millions across the UK by hosting a Coronation Big Lunch in your community. 

Here are some of the deals Iceland are offering for the royal occasion:  

  • A royal picnic – Save up to £2.05 on picnic snack essentials with 3 items for £5. Available now. 
  • A banquet fit for a King – This offer includes 2 for £5 on Chicago Town Tiger Crust Pizzas and 3 for £5 on a selection of sides. Available now. 
  • Coronation-themed party accessories – Get Union Jack paper cups, straws and napkins for just £1. Available until May 8th.  

5 deliciously low-cost Coronation recipes

The post Top Coronation deals and offers! appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/top-coronation-deals-and-offers

22 Mother’s Day Gifts Mompreneurs are Sure to Love

Home Business Magazine Online

Mother’s Day is May 14th this year. This is the perfect time to show all the wonderful mamas in your life how much they mean to you. Being that this special day is right around the corner, in case you are looking for an unforgettable gift for that special mompreneur on your list, we’ve got you covered! From pampering beauty essentials to high-fashion sunglasses, below are 22 must-have Mother’s Day gifts mompreneurs are sure to love.

Sanuk Cozy Vibe Low SM Shearling

ARGAN

This eco-friendly style from Sanuk are great for all types of Moms + mompreneurs: homebody, outdoorsy, environmentally-conscious, adventurous, travel-loving and more! The Cozy Vibe slippers will keep Mom’s feet warm and cozy while she works hard at her home office.

To create this collapsible heel slipper design, Sanuk brought together some of their favorite sustainably-conscious materials and their coziest recycled polyester faux shearling all over. These slippers feature eco-conscious elements like bio-based sugarcane EVA foam, responsibly sourced leather, recycled polyester, Tencel and more. So much feel-good stuff for mom! Retails for $90 at sanuk.com.

Veriphy Power Trip Facial Serum

Articles

Balancing the demands of motherhood with the responsibilities of running a business can take a toll on the skin. That’s why Veriphy Skincare’s Power Trip is the ultimate gift to show appreciation for all the hard-working mompreneurs in your life. Power Trip is an AHA serum with a powerful blend of Lactic Acid and PhytoSpherix® that exfoliates the skin, revealing a fresh and revitalized complexion. Arnica and Calendula Extracts help to calm and soothe the skin, making this product suitable for all skin types.

Let Veriphy Skincare help mompreneurs look and feel their best as they continue to pursue their passions and conquer the world! Retails for $80 at veriphyskincare.com.

Sunglasses from Sunglass Hut: Ray-Ban Original Wayfarer Classic, “Mommy and Me” Match

awesome product

Sunglass Hut trendy sunglasses are the perfect Mother’s Day gift for the fashionista mompreneurs in your life. For the moms who admire timeless luxury, Ray-Ban Original Wayfarer Classic frames are the perfect go-to gift. With bold and classic shapes, these shades evoke glamour & confidence even for busy mompreneurs on the go. Whether she’s on her way to a lunch meeting or getting a breather outside, Ray-Ban Wayfarer Classics will carry her through her day. Retails for $163 at sunglasseshut.com.

She’ll love that she can match with her little(s), as these iconic shades are offered in junior size as well. New Wayfarer Junior RB9052 sunglasses are a replica of the popular New Wayfarer for adults but slightly smaller. This child-size version of one of the most popular sunglass styles offers the same iconic square lenses, comfortable fit and 100% UV protection as the adult version. How fun will it be for both mom and her little to match in these iconic shades! Sunglass Hut Expert Tip: “Matching frames are not only for Mama + child but can be fun for the whole family to join in on.” Retails for $77 at sunglasseshut.com.

Cocoa Tea Company 

BakingAny mompreneur would enjoy this organic cacao tea, which is one of the world’s best kept secrets. This delicious drink can be served hot or ice cold, making it perfect for any season. First discovered by the ancient Mayan and Aztec civilizations thousands of years ago, cacao tea (also known as chocolate tea or cocoa tea) has incredible mood and immune-boosting properties and is high in antioxidants. Cacao Tea Co. produces and sells cacao tea which is 100% pure and organic and is completely sugar-free, caffeine-free, gluten-free, dairy-free and GMO-free with no artificial flavouring, additives or preservatives. Cacao tea is perfect for mompreneurs who love chocolate, tea or coffee and also care about their health. Retails for $17.50 at cocoateaco.com.

Encircled Unblazer

Ball Bee Co.

A blazer is a staple in every mompreneur’s wardrobe, but they’re often made from non-stretch, itchy polyester. So Encircled set out to make a better blazer she is sure to love. Made from lux premium and sustainable bamboo merino wool french terry, the Unblazer is as comfy as her favourite sweatshirt. Featuring elegant details like double faced labels, cuffs, zippered pockets, and front closure, this blazer truly does it all, making it perfect for a busy mompreneur on the go.

The Unblazer can jazz up any look in a matter of seconds, whether she’s on the way to a lunch meeting or conducting a virtual call. It’s machine-washable, and timelessly elegant piece. Retails for $271 at encircled.co.

LaBelle Day Spa & Salon Luxurious Face Mask Trio Gift Bag

Bee Conservancy

The Luxurious Face Mask Trio Gift bag set is a perfect gift for mompreneurs. With three indulgent face masks to replenish and restore skin, this gift allows her to take a moment for herself and achieve a radiant, glowing complexion. Plus, the variety of masks offers something for every skincare need, making it a thoughtful and versatile present.

The gift bag includes three indulgent face masks that will replenish and restore skin, leaving a radiant glow. The Carats of Gold Face Mask features colloidal gold, hyaluronic acid, carrot seed oil, and shea butter for luminous, youthful-looking skin. The Collagen Restore Hydragel Mask combines native collagen, Laminaria Digitata, and honeysuckle to reduce wrinkles, restore moisture, and soothe redness. The Detoxifying & Rejuvenating Self-Heating Mask trio offers hydrating, purifying, and restorative skincare with indulgent cranberries, brightening Gold Carats, and refreshing collagen with honeysuckle. With these indulgent masks, mompreneurs can save time at home and achieve beautiful, healthy-looking skin for their busy work and personal commitments. Retails for $147 at labelledayspas.com.

Purpose Jewelry Baroque Hoops

Butter

These exquisite Baroque Pearl Hoops are handmade by survivors of human trafficking. Plated in 14k and featuring one-of-a-king baroque pearls, with each having a unique shape and size. These earrings are stylish and exquisite, perfect for making any outfit elegant. Pearls are known as the “Queen of Gems,” and these pearl earrings deserve the same applause.

Mompreneurs will love not only looking beautiful, but will feel connected knowing that with this purchase she is coming alongside a survivor on her journey to true freedom. She will appreciate that 100% of proceeds go to their non-profit, International Sanctuary, to provide each artisan with fair wages, education & holistic care. Packaged in a beautiful box, these earrings make a unique mompreneur Mother’s Day gift! Retails for $65 at purposejewelry.com.

Fruition Award Winning Milk Chocolate Bar Set

Cacao Tea Co.

Mompreneurs (or any Mom) would love to get quality chocolate for Mother’s Day. Fruition’s Awared Winning Chocolate Bar Set is sure to find a happy spot in her desk to give her a much-needed chocolate break or help her through those tougher days.

This set includes Fruition’s following four award-winning 60g bars: Brown Butter Milk 43%, Spring Salted Dark Milk 56%, Hudson Valley Bourbon Dark Milk 61%, and Marañón Dark Milk 68%. Retails for $37 at fruitionchocolateworks.com.

If your special mompreneur is more of a dark chocolate person, Fruition’s exquisite Dark Chocolate Gift Set which includes 4 single origin dark chocolate bars will be a perfect gift choice.

Treleaf Trellis Bundle – Grande Monstrella, Regular Palmella

 

caffeine

Gardening can surely turn into a therapeutic pastime for mompreneurs. Gifting a plant along with plant accessories, such as this Treleaf Trellis Bundle, can surely be a de-stress remedy for all hardworking mothers. Treleaf trellis’ are sure to please any green thumbed mom, thus making this a unique gift item to celebrate all the virtues of Motherhood.

Treleaf trellis’ are made by laser cutting 1/4″ thick wood sheets with cherry finish and are sealed with exterior grade PU for protection against moisture. The stakes holding the trellis’ in the ground are double coated for longer life under the soil. These trellis’ will look gorgeous in her office, providing her a feeling of zen as she works through her day. Retails for $95 at treleaf.shop.

Mulberry Park Silks Mother’s Day Gift Bundle

Candy

The Mulberry Park Silks Mother’s Day Gift Bundle includes a luxurious 22 Momme Silk Pillowcase and a gorgeous 22 momme Plum Sleep Mask. This indulgent pair is the perfect Mother’s Day gift for any mompreneur. Silk is like an overnight beauty treatment, reducing sleep wrinkles and calming sensitive skin. It is the ideal pillowcase fabric for any mom with allergies, sensitive skin, or conditions such as eczema, psoriasis, or acne. This is because silk contains protective amino acids, making it naturally hypoallergenic and resistant to mold and mites. The smooth surface of silk is also non-irritating.

Mulberry Park Silk Pillowcases and Sleep Masks are handmade and crafted from 100 percent 22 momme grade 6A mulberry silk. They feature their embroidered logo on the upper left corner and a convenient zipper. They’re OEKO-TEX® STANDARD 100 certified safe, eco-friendly, and non-toxic. Mom will also love they’re easy to care for, being made from machine washable silk (recommended to use a mesh laundry bag). This set (as well as all Mulberry Park Silk Products) come beautifully boxed and ready to gift! Retails for $74.25 at mulberryparksilks.com.

Fountain Pimento Oil

carrot seed oil

Fountain Pimento Oil is a massage and healing oil perfect for busy mompreneurs in need of relaxation and soothing of aching or tired limbs. Pimento oil’s beneficial ingredient is eugenol, a natural analgesic that effectively numbs pain within minutes. This makes it a safe alternative for moms who don’t want to use prescription and non-prescription over the counter pain medications for relief of age-related joint, neck, back, and shoulder pain, swollen hands and feet, menstrual cramps, and more. It is safe for the whole family and all skin types.

In her breaks, all she needs to do is steep the bottle in a cup of hot water and massage the warm oil to the area of discomfort OR she can rub a small amount to her navel (belly button) for rapid relief. Topical use only. Retails for $21.99 at fountainoil.com.

Cleanlogic Home Spa Pack

Chocolate

The Cleanlogic Home Spa Pack has everything your special mompreneurs needs to destress, unwind, and pamper herself in the bath or shower, and can also be reused regularly! The Home Spa Pack includes a variety of Cleanlogic’s fan-favorite products that focus on all areas of the body- from her face to her feet. This gift not only allows her to relax but is also a practical gift that she can continue to enjoy.

This set contains nine Cleanlogic bathing accessories to get a deeper clean, keeping mom looking good and feeling amazing. The accessories feature stretch fiber technology, a unique and exclusive blend of materials ensuring a smooth, even exfoliating experience. Cleanlogic’s unique antimicrobial protection kills or slow the spread of microorganisms such as bacteria and mold. Mom is sure to have a great home spa experience. Retails for 64.95 at cleanlogic.com.

AmberNoon Back Slit UPF Pull On Midi Skirt

Cleanlogic Home Spa

Based on her passion to provide safer more effective solutions for sun protection, Dr Erum Ilyas (a Board-Certified Dermatologist focusing on adult and pediatric medical dermatology, cosmetic dermatology, and skin cancer treatment) founded her sun protective clothing line called AmberNoon. She created this contemporary line as a way of providing sun protection for people who are not adequately protecting themselves from the sun’s harmful UV rays.

Excellent for the office or at special events or as a quick pull-on cover-up at the beach, the AmberNoon Back Slit UPF Pull-On Skirt is sure to become a style staple this season. Featuring an elastic waistband and a side slit, this hits just below the knee-length skirt is a staple piece in any mompreneur’s wardrobe. This very comfortable skirt blocks 98% of the UV rays and reduces her skin’s UV radiation exposure. Retails for $50 at ambernoon.com.

For a relaxed and professional style, mom will also love AmberNoon’s Half Zip Neck UPF 50+ Long Sleeve Tunic. This beautiful tunic features a relaxed shape, and a mock neckline with a zipper front design. It blocks out 98% of UV Rays, all while keeping mom cool, comfortable and stylish. Retails for $100 at ambernoon.com.

Porte + Hall Innerweave Doormat

Cocoa Tea Company

Porte + Hall doormats are perfect for mompreneurs because what greets at the door matters. She wants a product that works hard and looks great while doing it. These doormats are equally durable, beautiful and can withstand all weather conditions. The Porte + Hall Innerweave Doormat is great for indoor and outdoor use, is stain-resistant, and features soft, woven texture.

Give her the gift of a natural look with technical fibers that stand the test of time. Porte + Hall doormats provide a beautiful lift to her office space or home. They’re easy to care for and can be used either indoor or outdoor. Retails for $98 at porteandhall.com.

Sinless Treats Luxury Chocolate Collection

Cooking

Sinless Treats has an amazing selection of premium gourmet chocolate boxes that mompreneurs can indulge in absolutely guilt-free. Yes, this means that she can eat any amount of it and not experience any sugar related side-effects or gain weight. Their signature collection of Luxury Chocolate creations includes a delicious, gourmet assortment of milk, white, and dark chocolate bonbons in unique and fabulous flavors.

There’s just something magical about Sinless Treats’ decadent Luxury Chocolate Boxes. These diverse and delightful assortments are sure to leave a lasting impression on your special mompreneur. Retails for $69 at sinlesstreats.com.

ESW Beauty Eco Glow Skincare Pack Compostable Spring Set

Danny

ESW Beauty launched their new compostable Eco Glow Skincare Pack and they’re great gifts for mompreneurs. Housed in adorable and compostable lunch box-inspired packaging, the Eco Glow Skincare Set, features three sheet masks that offer revitalizing, hydrating, and anti-aging benefits, along with their first-ever reusable makeup remover pad that helps to reduce waste and environmental impact. This set allows that special mompreneur in your life to pamper her skin while also being kind to the planet.

This set features the Green Reset Anti-Aging Raw Juice Mask, Pineapple Bliss Revitalizing Raw Juice Mask and Avocado Banana Milk Hydrating Plant-Based Milk Mask, all made of Cupra, which is a compostable fabric made from cotton linter and known for its soft texture and serum absorption. Retails for $23 at eswbeauty.com.

Numi Tea Flowering Tea Set

Desserts

Numi Organic Tea offers great tea gifts for moms who love a good cuppa tea in the morning (or anytime). Numi Teas are made only with organic, all-natural ingredients. It’s a gift that gives back as well: Beyond extensive Fair-Trade practices that help farmers worldwide, Numi’s sales support their impact programs, which include COVID food relief for high-needs families, educational support for underserved Oakland school children, and supplying clean drinking water for communities around the world that do not have access to it.

Numi’s Flowering Tea Set contains organic tea leaves that are hand sewn around flowers, slowly blossoming when steeped. This set also comes with a gorgeous glass teapot mom will keep forever. Retails for $45 at numitea.com.

Onx Wines All the Buzz Gift Pack

E-commerce & Auction Services

Treat Mom this Mother’s Day to Onx Wines All the Buzz gift pack filled with natural and buzz-worthy goodies! This delightful pack features a bottle of Field Day, a refreshing Sauvignon Blanc-led blend that’s perfect for sipping on a sunny afternoon. Plus, in addition to the wine, she’ll enjoy some local treats that are perfect for spoiling mom! These include a beeswax lip balm from Hambly Lavender Farm, Queen Bee caramels from local beekeeper Erin Holden, local honey from Ball Bee Co. and a honey wand for easy drizzling, hand-poured beeswax candles from Danny and the Bees, and a plantable seed card with a custom message from you that can be planted and grown into beautiful wildflowers.

Plus, with every purchase, Onx Wines donates $3 to the Bee Conservancy to support the health and protection of the precious pollinators. These lovely items come beautifully packaged in a gift box, ready to be given to your special mompreneur. Retails for $85 at onxwines.com.

Momataro Apotheca

Erin Holden

Momotaro Apotheca is a certified organic and cruelty-free care line that supports mom’s body’s natural ability to heal. One awesome product your special mompreneur is sure to love is their Body Oil, an ultra-hydrating, versatile botanical body oil for everybody, everywhere, everyday. Earthy and uplifting, the decadent blend of cold-pressed Jojoba, Argan, and Sweet Almond oils seals in mineral-rich moisture for soft, supple, and seriously hydrated skin. Sustainably sourced and certified organic, the Body Oil is loaded with naturally occurring vitamins, antioxidants, and fatty acids that quickly sink into the skin for a dewy finish. Retails for $39 at momotaroapotheca.com.

Another great product she’ll love is the Salve, a certified organic balm for vulvovaginal dryness, itching, and irritation. It uses certified organic, and cruelty-free formula made without alcohol, parabens, phthalates, silicone, sulfates, or synthetic fragrance. The Salve is very good for soothing any skin discomfort. Retails for $37 at momotaroapotheca.com.

AMEŌN Radiance Set

Erum Ilyas

Give mom the gift of healthy, healed and radiance skin! Combining the potent plant powered magic of the AMEŌN’s Glow Manifesto Ice Cubes x 9, Aurora Glow Serum, and limited-edition Holy Cream Diamond Moisturizer, the Radiance Set offers a curated edit of AMEŌN’s most skin-boosting trio full of glow-enhancing vitamins, antioxidants, and peptides for her smoothest, most supple skin yet.

The AMEŌN Radiance Set will give her a luxury spa experience in the comfort of her own home. Step One is to apply the Ice Cube in gentle, circular motions to her face and neck after cleansing skin. Step Two is to apply a few drops of AURORA Glow Serum to reignite your skin’s luminosity and activate a brighter complexion. Step Three is to apply HOLY CREAM Diamond Moisturizer in light strokes to the face and neck without over-massaging. This set cares for dehydrated skin, hyperpigmentation, uneven skin tone and texture as well as dull skin. These are gifts mompreneurs are sure to love. Retails for $220 at ameonskin.com.

hanahana beauty Shea Body Butter

Facial

The hanahana beauty Shea Body Butter’s whipped, fast absorbing formula is the perfect add to moms of all skin types’ body care routine. This cult-favorite formula features a blend of ethically and sustainably sourced, natural ingredients. Their Ghanaian harvested Shea Butter is paired with cocoa and mango butters that aid in the formula’s rich and creamy texture that help to deeply nourish and condition the skin. Their proprietary blend of fruit-derived oils leaves the skin feeling soft, silky + smooth all day and night. The result- a body butter that does the body and soul good + keeps the ash away!

The hanahana beauty Shea Body Butter comes in Lavender Vanilla, Amber Vanilla, Lemongrass, Eucalyptus, Bamboo Coconut, and unscented. Retails for $32 at hanahanabeauty.com.

Belle Beauty by Kim Gravel Confidence Face & Eye Palette w/Brush, Collecting Confidence by Kim Gravel

fan-favorite products

Give mom the gift of feeling beautiful (inside and out!) with this Belle Beauty Face & Eye Pallette, complete with a highlighter, blush, bronzer, and six eye shadow shades. Plus, you’ll also receive a dual-ended brush for effortless application. She’ll appreciate this brand has been certified by PETA and/or Leaping Bunny as cruelty-free. Retails for $42 at qvc.com

Kim Gravel, the creator of Belle Beauty and beloved QVC star, wrote a book your busy mompreneur is sure to be inspired by. Kim showcases the confidence she’s gathered from her own life journey in her book Collecting Confidence. Mom will be invited to look at herself with a fresh new lens, encouraged to start where she is and become the person she was meant to be. In Collecting Confidence, Kim reminds readers that they are not their current circumstances. If mom needs some inspiration, this book will equip her to glean empowerment from life’s lowest moments, blend down-home wisdom with laugh-out-loud humor, be inspired with no-holds-barred stories from Graceland to Piggly Wiggly, find help in understanding the importance of how she sees herself, and enable her to change her perspective to realize mistakes can be steppingstones.

The post 22 Mother’s Day Gifts Mompreneurs are Sure to Love appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/mompreneurs-mothers-day-gifts/

How to Create a Winning Marketing Strategy for Your Business

Home Business Magazine Online

To be successful in business, it really comes down to one thing; marketing. If you can do a good job with your marketing, you’ll be able to get ahead of less expensive (or more expensive) businesses in your field. You’ll be able to get ahead of those who have more experience or who sell a wider range of products. You’ll even be able to get ahead of larger names that people already know. With this in mind, here are some of the best ideas to help you create a winning marketing strategy for your business so you can grow and succeed.

Define Your Target Market

It will always be a mistake for any business owner to think that their product or service is something everyone, no matter their age, background, budget, likes or dislikes, location, and so on, is going to want. It might be nice to think like this and to assume that your business is universally needed, but it won’t be the case.

Instead, you’ll have a perfect target audience who will definitely want what you are selling. The key is to find out who that perfect target audience is because once you know that, you can design your marketing strategy around them. You can use the language they’ll understand and respond to, and the images that work best for them. Or it might be that video is the ideal way to show them your products. Perhaps it’s print advertising, maybe it’s social media.

Each different target market will want to be marketed to in a different way, and when you know what that way is, you can be sure that your products are being seen by the right people.

Develop a USP

Your USP (which stands for unique selling proposition) is the thing that makes you different from everyone else and is, therefore, the thing that people will remember most about you. Take your time coming up with your USP, and make sure that it’s a real one. There is no point in saying that you can do something or that you don’t do another thing, and then you can’t deliver on your promise.

It can take a while to decide on your USP, and it’s well worth doing as much research as possible to make sure it really is unique. You must be careful when it comes to taglines and other elements of advertising, as even if you think they are unique, if they already exist, you might find you need to speak to a copyright infringement lawyer to get some help, and the legal consequences could be dire.

If you have done your research and you know that your USP really is unique, you can then use it on all your marketing. It could be anything at all, but as long as you stick to it and it is different to your competition, it can easily work as an excellent USP.

Choose the Right Channels

There are many different channels you can market to your customers on. They include social media (which itself can be broken down into individual platforms like Facebook and TikTok), video (which could be YouTube, TV, or perhaps cinema advertising), and print (like billboards or in magazines), to name just a few.

It would be costly to try to advertise on all of these channels, but more than that, it would be unnecessary. We mentioned your target market earlier, and the research you do to find out who they are can help when it comes to determining which channels to advertise on. You can drill down to discover what social media platforms they use or what movies they will see at the cinema, ensuring you advertise directly to the right people. This means your message is not diluted, and you’ll save a lot of money.

Have Great Content

Above all, you need to have great content if you want to catch your target market’s attention and persuade them to buy from you and no one else. The content you offer your potential customers should be engaging and informative, and it must be easy for them to find. A blog or vlog (video blog) can be an ideal way to do this. It’s a great form of inbound content marketing that can make a big difference and is key to your marketing strategy.

If you can create the right content, people will see you are an expert in your field and will be more confident buying from you. Plus, if you ensure that this content is not selling anything but simply giving people information, this will be better received and, ironically, will help you sell more.

The post How to Create a Winning Marketing Strategy for Your Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/marketing/how-to-guides-marketing/how-to-create-winning-marketing-strategy-business/

Get Paid to Eat on Camera: The World of Mukbanging

Mukbanging: Is it as dirty as it sounds? Well, it depends on how messy of an eater you are. Mukbanging is a YouTube trend that started around 2010 and has picked up in popularity in recent years. So, what is it all about and why should you try to make some money from it?

AfreecaTV

 

 

What is Mukbanging?

Mukbanging is the act of videoing yourself eating and uploading it to the internet or live streaming it. Often people order a large amount of fast food and work their way through over a few hours. Some are made in an ASMR style, some as vlogs and others as menu reviews. People eat and chat about everything from their daily life to the latest YouTube drama – there’s something for everyone when it comes to mukbanging.

 

When did mukbanging start and its rise to popularity?

Mukbanging started to appear on social media platforms around 2010 with the video style originating in South Korea. The word itself is a combination of the two Korean words “Muk-ja” meaning to eat and “bang-song” meaning to broadcast. Mukbanging in Korea started on the streaming platform AfreecaTV, with broadcast jockeys cooking and eating meals on stream. As eating is a very sociable activity in Korea many individuals will not goout to eat alone so instead tune in to their favourite streamers while they eat.

Much like we love a good tv dinner in the UK, Koreans like to have company when they eat. Live streaming mukbangs is a great way to get audience interaction as they can comment. This gives viewers the ability to suggest the best dipping sauce to go with the food they’re eating.

Mukbangs began to rise in popularity when American and English YouTubers started to make YouTube videos in the same style. These are pre-recorded videos that people can watch as and when they like, making their favourite creators more accessible.

There are many big YouTube mukbang creators that focus on a mix of food reviews and real-life stories. There are thousands of results for mukbang on YouTube and google so there’s certainly a lot of content to get through.

 

The difference between Korean and American/English mukbangs

Aside from the way mukbangs are accessed there is another major difference when it comes to different countries mukbang styles. Korean mukbangs tend to focus on the ASMR aspect of eating, for example, there are many videos of people cracking open lobster shells or slurping down noodles. ASMR aims to reduce anxiety so it may be particularly helpful for those who don’t like eating alone. Whereas American and English mukbangs focus on storytelling, reviewing food and vlogging.

The top mukbang video currently is 불닭볶음면 먹방 Mukbang Fire Spicy Noodle by DONA 도나, it is a ASMR style mukbang with a comedy element. With a staggering 595,828,239 views since its upload on September 4th 2020, it is clearly very popular.

The most popular talking style mukbang is by the YouTube creator group the Sidemen with 33 Million views. Titled SIDEMEN REUNITED MUKBANG and lasting over an hour in length, it shows the group members sitting around, talking and completing challenges.

Mukbangs make for easy watching, you don’t have to be fully paying attention like when you watch TV, you can just have them on for background noise. They started as a way to not eat alone and still many university students and adults living alone use them for this. For some, eating alone is not a pleasant experience so being able to switch on a video and have someone eating alongside them is extremely comforting.

Creator

 

Most popular mukbang YouTube channels

Timmy’s Takeout

With 1.49 Million subscribers, Timmy is not the biggest star on the list but he is one of my favourites! The American YouTuber does full menu reviews of takeout chains. From McDonald’s to Taco Bell, he has covered them all. I enjoy watching his menu reviews just to see what other countries McDonald’s is like as well as living vicariously through his ability to eat gluten.

Nikocado Avocado

Combined across all his channels, Nikocado has a subscriber count of 5.944 million so to say he’s popular is an understatement. He posts a mix of videos of him eating alone and eating with friends. From spicy noodle challenges to menu reviews, he does it all.

DONA

With over 11 million subscribers over their channels, DONA is very popular. They focus more on the ASMR side of mukbanging but also integrate some comedy in as seen in the video mentioned earlier. They are more on the side of the original Korean style of video.

 

How much can you earn?

Well as with a lot of YouTubers, the amount made per month varies. Sponsored videos can make massive amounts of money if you negotiate the right price. If you are lucky enough to monetise your channel, you’ll be paid for your views. It is also worth mentioning that the longer the video the more mid-roll adds you will have which will also increase your earnings. It’s hard to put down a number for possible earnings as these are not published by YouTubers but some very successful YouTubers are known to make upwards of 6 figures a year.

Woman eating doughnuts

 

How to start mukbanging

So now you’ve learnt all about mukbanging, you’re probably wondering how to get started yourself. Here at MoneyMagpie, we’ve put together a handy guide on how to get started mukbanging.

 

Decide on your name

Now picking a channel name may sound easy but it is at the centre of your brand. You might want something catchy or maybe food-based. You need your name to stand out as well as look good on your YouTube banner. Food imagery works well because almost everyone can imagine a potato or orange. Alliteration also works, rhyming names, anything that is memorable is always great.

Find a niche

So you’re set on your name but before you set up your channel you need to find you’re niche. Do you want to focus more on ASMR or storytelling? Do you want to use it to spread awareness for a cause close to your heart? Maybe practising your stand-up jokes? Watch some of the mukbangers suggested in the article to see their style and think about how you can make your own.

Set up your YouTube account

You’ve got your name, found your niche, now is the time to set up your channel. It’s a simple process to do but here are a few tips that might push your channel to the next level.

  • Set up an email address specifically for it – if your channel takes off this way potential sponsors can contact through an email just for your channel rather than your regular email. It’s also great for if you’re planning to have other social media connected to your account like Instagram and Twitter.
  • Make a banner for your channel – sites like Canva have free to use templates that allow you to make a channel banner that encapsulates your brand. They also have intro and outro templates and video thumbnails. You can make your brand cohesive and recognisable this way.
  • Build up the hype for your channel launch – whether you do this on your own social media channels or on the ones you set up for your new venture it’s worth building up to the launch. You could share a few posts in the week leading up to it to get those around you excited.

Purchase your equipment

You don’t need a top of the range camera and microphone to get started – your laptop’s webcam will do! However, if you are thinking of making ASMR style videos it might be good to get a cheap USB microphone to pick up the sound better.

Design your backdrop

So the focus of the video will be you and all the delicious food you’re devouring but you’re going to need some form of backdrop behind you. You could put a green screen behind you and edit a restaurant into the background or you could do something fun and creative. For example, MenKind have a whole host of fun lights and even lightsabre salt and pepper grinders. Have fun with your background and be creative!

Get your food in!

In essence, this seems obvious because you’re filming yourself eating but you need to choose what food. ASMR creators favour foods such as noodles to slurp and lobsters to crack. Storytellers might choose burgers or chips; food reviewers often purchase the whole menu! Some people do spicy noodle challenges while others eat a plate of cheese – the choice is entirely up to you!

Start filming

Now it’s time to start filming and eat away! Have a plan in your head of what you want to talk about and get chatting. Maybe imagine you’re at dinner with a friend having a wholly one-sided conversation after all mukbanging is supposed to be social.

Upload your first video

Now it is time to upload your video – remember to add in your intro and outro slides and ask everyone to like, subscribe and share. Share the link to the YouTube video on social media and remember to keep pushing it out. The more times you share it the more likely people are going to see it.

Stay consistent

YouTube success is not going to happen overnight so remember to stay consistent. You could start with a video a week while you get going and then gradually increase it over time. As with any side hustle success is not instantaneous so keep at it and see where it takes you!

The post Get Paid to Eat on Camera: The World of Mukbanging appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/mukbanging-is-it-as-dirty-as-it-sounds

Stop wasting your search budget by Digital Marketing Depot

brand search costs

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue?

If you’re a PPC advertiser, chances are you are throwing money away on brand terms.

“Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no other
competitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year.

Adthena’s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers.

Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.

The post Stop wasting your search budget appeared first on Search Engine Land.

Original source: https://searchengineland.com/stop-wasting-your-search-budget-395746

Meta’s ad revenue is up 4.3% in Q1

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways.

Meta shows growth for advertising and its Family of Apps but a decline in revenue for its other major business segment, Reality Labs. Let’s dive in.

Revenue. Ad revenue increased by about 4.3% in Q1 2023.

  • The advertising revenue for Q1 2023 was $28,101 million, an increase of 4.3% compared to the same period in 2022 ($26,998 million).
  • Total revenue for Q1 2023 was $28,645 million, an increase of 2.6% compared to the same period in 2022 ($27,908 million).
  • Other revenue was $205 million for Q1 2023, a decrease of 5.1% compared to the same period in 2022 ($215 million).

Sure, here is the table with an additional column for the percent difference:

Q1 2023
(in millions)		 Q1 2022
(in millions)		 Difference
Advertising $28,101 $26,998 4.3%
Other revenue $205 $215 -5.1%
Family of Apps $28,306 $27,213 3.9%
Reality Labs $339 $695 -51.1%
Total revenue $28,645 $27,908 2.6%

Daily active users. Meta’s Q1 2023 performance also showed impressive growth in user engagement.

  • Facebook’s daily active user count increased by 4% to reach 2.04 billion.
  • The number of monthly active users was 2.99 billion.
  • The “family of apps” category, which includes Instagram and WhatsApp, saw a 5% year-over-year rise in daily active users, totaling 3.02 billion.
  • The number of monthly active users in this category also increased by 5% to 3.81 billion.

Good to know. For the full year, analysts are estimating total expenses of $86B-$90B, which includes $3B-$5B of restructuring costs, and expects Reality Labs operating losses to increase this year. 

Dig deeper. You can review the full earnings report here.

Why we care. Meta’s financial performance and growth provides important insights into the current state of the technology industry and the advertising market. The earnings report can give advertisers a sense of the overall demand for technology products and services, such as the company’s two main business segments, Family of Apps and Reality Labs, which can help advertisers understand the trends and opportunities in these areas.

The post Meta’s ad revenue is up 4.3% in Q1 appeared first on Search Engine Land.

Original source: https://searchengineland.com/metas-ad-revenue-is-up-4-3-in-q1-397752