May 2023 – Page 4 – Moneysource1

The Essential Guide to Choosing a Payment Method for Your Online Transactions

Home Business Magazine Online

Making online payments is a convenient and secure way to pay for goods and services. With this method, you may make payments without worrying about carrying cash or writing checks. When doing business online, however, it is crucial to settle on a reliable form of payment.

Before deciding on a method of payment, there are numerous factors to think about. This post will elaborate on a variety of points to think about before deciding on a payment method for your online purchases.

Consider your needs first when choosing a mode of payment

When deciding on a payment method, it’s best to think about what you’ll really use it for. Determine whether or not a safe online payment option is essential for you before deciding on a payment processor.

Do you want a simple and fast method of paying your bills?
Do you want or require membership in a rewards or credit program?

Once your requirements are clear, you may begin investigating and contrasting various forms of payment. When picking a choice, it’s important to think about things like:

Costs
Ease of use
Safety
Benefits

If you need a convenient method to make purchases while you’re on the road, mobile payments might be a good option to look into.

Ultimately, the best payment method for you will depend on your individual needs and preferences. Take the time to research all of your options before making a decision so that you can find the right fit for your lifestyle.

Evaluate the fees associated with each mode of payment before settling for one

When deciding on a payment method, it’s smart to check the fees associated with each service.

Credit cards often come with high processing fees.
Bank transfers may have lower fees but take longer to process.
Cash payments are usually the most cost-effective option, but they can be inconvenient and difficult to track.

Some forms of payment may also include incentives like points or cash back that may be used to reduce the overall cost. For instance, if you are making payments to a PayPal casino, there are chances of being given casino incentives.

All of these considerations should be taken into account before deciding on a certain payment method. By doing so, you will maximize the efficiency and efficacy of your dealings and get the most for your money.

Check the security of different payment methods before settling for one

When making a purchase online, safety should always come first. Do your homework and verify the safety protocols of each available payment option before making a final decision.

When making purchases online with a credit card, for instance, it’s important to use only those services that take precautions to protect your data. Pay attention to PayPal’s and other payment processors’ privacy and terms of service policies if you plan to use them. You may learn a lot about the quality of a service by reading reviews written by its actual users.

Additionally, consider setting up two-factor authentication whenever possible — this will add an extra layer of protection to your account.

Finally, never share your financial information with anyone else — even if they claim to be from the company you’re dealing with.

The post The Essential Guide to Choosing a Payment Method for Your Online Transactions appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/personal-finance/essential-guide-choosing-payment-method-online-transactions/

Google Bard adds images in responses

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today.

What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing images from Google Search in responses.

Bard now includes Google Search images for visual responses, when relevant. You can also specifically ask Bard for images. Clicking on an image will show its source. This update is limited to English responses.

What it looks like. In this Twitter thread from @JackK (Jack Krawczyk, senior director of product, Google), you can see examples of it in action:

Why. In a new entry on the Bard updates page, Google explained:

Images can help you communicate your ideas more effectively. They can bring concepts to life, make recommendations more persuasive, and enhance responses when you ask for visual information.

Why we care. Google has been integrating more of Search into Bard. This new addition of imagery may offer some more benefits of image optimization, now that Bard may surface your images in Bard.

More coming soon. Google Bard plans to add:

Support for more languages.
The ability to generate images.
The ability to prompt Bard with images using Google Lens.

The post Google Bard adds images in responses appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-bard-image-responses-427511

Leverage first-party data for a winning CRM strategy by Cynthia Ramsaran

A real emphasis has been placed on the collection of first-party data.

Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion.

Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

Click here to view more Search Engine Land webinars.

The post Leverage first-party data for a winning CRM strategy appeared first on Search Engine Land.

Original source: https://searchengineland.com/leverage-first-party-data-for-a-winning-crm-strategy-427512

Which has food increased most in price, and why?

Which has food increased most in price, and why?

Food inflation has caused havoc in supermarkets over the past year. Food and drink prices rose at the fastest rate for more than 45 years – stats we haven’t seen since 1977.

But which grocery items rose the most in price? Well, the largest contributor to the rise in food inflation is bread and cereals. These items saw an increase of 19.4%.

So, what are the foods that have increased most in price, and why? Plus, how you can tackle food inflation.

Keep reading to find out more.

Price comparison on groceries
Why have food prices risen so fast?
How to tackle food inflation

Price comparison on grocerie

Food item	Tesco	Asda	Morrisons	Sainsburys	Aldi	M&S
Vegetable oil 1L: 65.2%	£1.99	£2.00	£1.99	£1.99	£1.99	£2.99
Pasta 500g: 59.9%	£0.95	£0.95	£0.95	£0.95	£0.41	£0.95
Tea 80 bags: 46.0%	£1.00	£1.00	£1.29	£1.10	£1.09	£1.10
Chips 1.5kg: 38.7%	£2.50	£2.45	£3.99	£1.85	£1.85	£3.20
Bread 800g: 37.6%	£0.85	£0.95	£0.89	£0.85	£0.39	£0.85
Biscuits 200g: 34.4%	£0.55	£0.50	£0.69	£0.55	£0.49	£0.65
Mixed frozen vegetables 1kg: 31.9%	£1.10	£1.10	£0.72	£1.30	£0.99	£2.50
Milk 1 pint: 29.4%	£0.95	£0.90	£0.90	£0.90	£0.90	£0.90
Crisps 6x25g: 23.7%	£1.10	£1.10	£1.19	£1.15	£0.89	£2.00
Tomatoes 6 pack: 19.3%	£1.25	£1.30	£1.49	£1.25	£1.25	£2.10

Why have food prices risen so fast?

There are a few key reasons the cost of your grocery shopping has increased so massively. Of course, increased energy costs have hit food producers hard. The burden of these huge costs on the production of items like fruit and veg has affected the amount of fresh fruit and vegetables that can be produced, leading to shortages in shops.

Of course, the conflict in Ukraine has played a part also. Major food supplies have been decreased because of the war, and the sanctions imposed on Russia. Ukraine is the largest producer of sunflower oil in the world – however, understandably, production and slowed and in many areas, stopped, due to the ongoing strife. Both Russia and Ukraine account for more than half of all vegetable oil exports worldwide. Similarly, Ukraine exports 36% of the world’s wheat. Hence, the price of both items has risen drastically.

Brexit has also played a role. Certain meats, cheese, potatoes, wine and fresh vegetables sourced in Europe are now in shortage – driving up prices.

How to tackle food inflation

With food inflation reaching 19.2%, Lucinda O’Brien, expert at money.co.uk savings, has shared her top five tips for tackling your food shop on a budget.

Plan your meals in advance

Make a list of your main meals for the upcoming week. The key is to have a plan for when you’ll utilise each item, as this means you avoid buying more than you need.

You could try planning your meals for eight days rather than seven, but on day eight use up all the odd bits and pieces left in the fridge. If you allocate money for groceries on a weekly basis but only spend every eight days, by week eight you will have saved a “spare” week’s worth of grocery costs that you may put into your savings account.

Set a budget

Making the most of your money when it comes to the food shop can be done through creating a budget. You can start by making an estimate of your three-month spending on food, reviewing your transactions and statements will help you do that. It may sound simple but allocating a specific amount for food each time you create a budget, such as once a month when you get paid will help you save substantially on groceries every month. However, it’s important to make sure your budget is realistic.

Think about when and where you shop

Recently, the topic of comparing supermarket prices has received a lot of attention online. As many of us are flocking to budget supermarkets like Aldi and Lidl to reduce our food expenses, some claim that the more affordable selections are really at the more upscale supermarkets such as M&S. However, our findings show that Aldi came out cheapest in comparison to other supermarkets.

To ensure that you are receiving the best value for your money, it is crucial to compare pricing at several supermarkets. You might also want to think about doing your weekly food shopping in the evening. Not only will it be quieter, but you might also be able to find some good markdowns. Additionally, full-size supermarkets offer better value than local convenience stores like Sainsbury’s Local or Tesco Express.

Download money-saving food apps

As more and more people are worrying about the skyrocketing food prices, some may not be aware that you can find food for free through apps like Olio and Too Good To Go, which both work to reduce food waste.

Olio is partnered with Tesco and their collections are normally around 8.30pm so you may discover some deals if you get online at 9pm. It may be worthwhile to check on popular holidays like Christmas, Easter or bank holidays because Tesco can have a tonne of leftover food. If you see something that you want, all you have to do is request it. Once you’ve been approved, just get in touch to set up a time to pick it up. You can also keep 10% of anything you collect yourself from Tesco if you sign up to be a Food Waste Hero.

Be sure to sign up for supermarket loyalty cards like the Tesco Clubcard and Sainsburys Nectar card. The new Nectar Prices scheme now offers discounts on 300 everyday items. This can currently save you 51% on coffee, 32% on beans and 22% cereal along with further staples of a weekly shop.

Get cashback with your bank account

With so much competition, banks have to work hard to keep their customers. Most will offer perks such as cashback debit cards, which give you the chance to earn some money on your day-to-day spending and bills. Which shops trigger cashback rewards will depend on your bank and the amount you’ll get back depends on the individual offer at the time.

The easiest way to check where you can cash in is by looking at the terms and conditions of your current account by visiting your bank’s website.

The post Which has food increased most in price, and why? appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/which-has-food-increased-most-in-price-and-why

The Importance of First Impressions When Looking to Join a Startup

Home Business Magazine Online

In today’s fast-paced and competitive job market, joining a startup can be an exciting and rewarding career choice. Startups offer unique opportunities for growth, innovation, and impact. However, before committing to a startup, it is crucial to understand the significance of first impressions. First impressions can play a decisive role in determining your compatibility with the company’s culture, the organization’s growth potential, and your overall job satisfaction. Before using an email template for informational interview, explore first impressions that matter when looking to join a startup and insights on making a positive and lasting impression.

Creating a Positive Culture Fit

Cultural fit is part of any startup. During the initial interactions with the company’s representatives, you gain valuable insights into the company’s values, work environment, and team dynamics. First impressions allow you to assess whether the startup’s culture aligns with your beliefs, work style, and career aspirations. A positive culture fit enhances your job satisfaction, promotes collaboration, and increases your chances of long-term organizational success.

Demonstrating Enthusiasm and Passion

Startups thrive on energy, enthusiasm, and passion. When you make your first impression, showcasing genuine interest in the startup’s mission, products, or services can make a significant impact. Employers value motivated, proactive, and driven individuals to contribute to the company’s success. Demonstrating your enthusiasm conveys your commitment and dedication, which make you stand out from other candidates and create a memorable impression on the hiring team.

Showcasing Adaptability and Flexibility

Startups often operate in dynamic and unpredictable environments, requiring employees to be adaptable and flexible. Highlighting your ability to adapt to change and take on new challenges can be invaluable during your initial interactions. Startups appreciate individuals who can thrive in ambiguous situations, pivot quickly, and contribute to multiple areas of the business. Your first impression should reflect your willingness to learn, embrace new ideas, and tackle tasks outside your comfort zone.

Building Trust and Reliability

Trust is crucial in any professional relationship, and startups are no exception. Making a positive first impression establishes trust and credibility with the startup’s team. Be punctual, prepared, and attentive during interviews or meetings. Showcase your reliability by delivering on promises, following up promptly, and demonstrating a solid work ethic. Building trust from the beginning helps create a foundation for strong working relationships and opens doors for future opportunities within the startup.

Reflecting Strong Communication Skills

Effective communication is vital in startup environments, where collaboration and open dialogue drive innovation. Your first impression should reflect your ability to articulate your thoughts, actively listen, and engage in meaningful conversations. Showcase your communication skills by asking thoughtful questions, demonstrating your understanding of the startup’s industry, and clearly expressing your ideas. Strong communication skills help you establish rapport and enhance your chances of being an influential contributor to the team.

Conclusion

In the competitive world of startups, first impressions hold significant weight and can shape your professional journey. By recognizing the importance of making a positive and lasting impression, you increase your chances of finding the proper startup, fitting in seamlessly with the team, and embarking on an exciting and fulfilling career path. When looking to join a startup, your first impression can help you assess culture fit, demonstrate enthusiasm and passion, showcase adaptability and flexibility, build trust and reliability, and reflect strong communication skills. Try sending an email template for informational interview.

Remember that first impressions are not limited to interviews alone. Every interaction presents an opportunity to leave a positive mark. Approach each encounter with authenticity, professionalism, and a genuine interest in the startup’s mission and vision. By mastering the art of first impressions, you can create meaningful connections, build strong relationships, and open doors to exciting opportunities within the startup ecosystem. So, take the time to prepare, be present, and let your passion shine through. With a compelling first impression, you can set yourself on a path to thrive in the fast-paced and ever-evolving world of startups.

The post The Importance of First Impressions When Looking to Join a Startup appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/importance-first-impressions-looking-join-startup/

Clearing the Air: Debunking Common Misconceptions About Radon

Home Business Magazine Online

By Insoo Park, CEO — Ecosense

Most of us are already familiar with what radon is, especially those who have bought or sold a home anytime in the last decade. Radon is an odorless and tasteless radioactive gas that, if left unmitigated, can cause health problems, including damage to the respiratory system and even lung cancer.

However, there are many common inaccuracies and misunderstandings about radon that make it even more dangerous. These misconceptions are so prevalent that they often lead people to test for radon improperly or inadequately protect themselves, their loved ones, and their homes.

Here are some of the most common myths about radon, and the truths behind them.

“Radon isn’t a problem in my part of the country”

Radon can be found in any part of the country or anywhere in the world. While some states in the United States, such as Pennsylvania and Illinois, are prone to higher average indoor radon levels than others, you can find homes with elevated radon levels in every state. Even those residing in states with a lower incidence of high indoor levels, such as Hawaii, need to regularly test for radon and mitigate its presence.

“I don’t have a basement, so my house is radon-free”

It is a common misconception that radon is only found in the basements of homes. Homes with crawl space or slab-on-grade foundations are just as susceptible. While it is more likely to be detected in higher concentrations on ground floors and in basements, elevated levels of radon can be found on upper floors as well. High radon is frequently found within both old and new residences, drafty or well-insulated places, and single-family or multi-family homes.

Surprisingly, even newly developed homes with advanced insulation systems designed to improve indoor air quality can pose a higher risk for radon exposure. This is because radon can become trapped indoors, with no outlet for it to escape, and can accumulate to dangerous levels. Therefore, it’s crucial to test for radon in any home, regardless of its age or construction.

“I don’t smoke so I won’t get lung cancer”

When we find out someone we know has lung cancer, our first thought may be whether or not it was caused by a smoking habit. However, lung cancer isn’t just a smoker’s disease. Instances of lung cancer in non-smokers may not be as common as in smokers, but between 10% and 20% of people who develop lung cancer have never smoked. As a matter of fact, radon is the leading cause of lung cancer in non-smokers.

“We have a radon mitigation system installed, so we’re safe from radon”

While an active soil depressurization system is the most effective radon mitigation technique, homeowners need to keep an eye on their system to make sure it is functioning properly. For example, If the system was not well installed to begin with, it can be overwhelmed by extended use of the HVAC system in winter. In other words, mitigation systems are not a “set it and forget it” solution — periodic maintenance and review while continuously monitoring radon are necessary to ensure they are functioning as intended.

“It won’t happen to me”

Unlike smoking, which is an elective way of introducing your lungs to carcinogens, radon’s presence is a natural occurrence. Radon is responsible for upwards of 21,000 deaths from lung cancer per year in the U.S. Believing it won’t happen to you may leave you or others in your home needlessly vulnerable to its adverse effects on human health.

“The link between radon and lung cancer risk is unclear”

The link between radon and lung cancer has been firmly established over the past several decades from clinical studies, and has been supported by the National Academy of Sciences, the National Cancer Institute, the EPA, and the American Cancer Society. The elevated lung cancer risk was first noticed in uranium miners, who worked in confined spaces underground for long periods, which led scientists to consider that radon exposure could be a wider problem.

Into the 1980s and 1990s, there was still skepticism about whether the findings in miners could be applied to the risk in homes. Rigorous studies performed since the early 2000s have laid any doubt to rest.

The truth about radon

Radon cannot be detected by human senses, so it is imperative that people use a specialized radon detection system to identify potentially hazardous levels of the gas. Some sophisticated digital radon detection systems work in real-time to give minute-by-minute readings of radon levels.

It’s not unusual to see broad fluctuations in indoor radon concentrations, particularly within unmitigated buildings. Swings in hourly average levels frequently follow a daily pattern, though changes in radon concentrations can also result from shifts in weather, such as heavy rainfall that moves the soil around a home’s foundation. Therefore, continuous monitoring of radon with a specialized device that can track fluctuating levels is essential. Unlike devices that provide only average levels, these sophisticated radon detection and monitoring devices can provide accurate and up-to-date radon readings to better assess potential hazards, enabling homeowners to take prompt action to mitigate the risk.

Statistics reveal that approximately 6.7% of homes in the United States have radon levels that exceed the EPA’s recommended action level of 4 picocuries per liter (pCi/L) and require mitigation measures. By learning the truth behind the myths surrounding radon and acting on detection and mitigation, people can make their homes and their families safer and less likely to suffer the ill effects of prolonged radon exposure.

The post Clearing the Air: Debunking Common Misconceptions About Radon appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/health-and-fitness/clearing-air-debunking-common-misconceptions-radon/

Google Site names now support subdomains on mobile devices

Google now supports Site names for subdomains on mobile devices, the search company just announced. Google wrote, “Site names are now supported for subdomains on mobile devices.”

Google updated its help documentation to specify subdomains on mobile.

Site names. Site names is the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained.

What it looks like. Here is where the site name shows in the search result snippet:

Site names timeline. Here is the timeline Google posted of the evolution of site names since it launched in October:

October 2022: Site names for the domain level were introduced for mobile search results for English, French, German and Japanese.
April 2023 (I have this as March): Site names were added for desktop for the same set of languages.
May 2023: Site names are now supported on the subdomain level for the same set of languages and on mobile search results only.

Need support. Having issues with your site name? Google posted a support thread in the Google support forums over here, including more FAQs.

We recently saw some issues with site names, some of which Google resolved.

Controlling site names. Google back in October explained that Google Search uses a number of ways to identify the site name for the search result. But if you want, you can use structured data on your home page to communicate to Google what the site name should be for your site. Google has specific documentation on this new Site name structured data available over here.

Upgrading the favicon. Google also recommended revisiting the documentation for favicons for the latest best practices. Google is now also suggesting you provide an icon that’s at least 48 pixels and follows the existing favicon guidelines.

Ads. This is also rolled out to the Google search ads on desktop, so the size of the site name, favicons, and also the ad label will be more prominent in mobile search. In fact, Google rolled out the “Sponsored” label in mobile search last October and today on desktop, officially replacing the “Ads” label from January 2020.

Why we care. Now the site names will potentially show a different name for subdomains on mobile devices. So make sure to test to see how Google shows your site name for your subdomains on mobile, for multiple queries.

The post Google Site names now support subdomains on mobile devices appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-site-names-now-support-subdomains-on-mobile-devices-427400

20% of CMOs to invest less in paid search, SEO this year

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing.

Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel.

ICYMI: Paid search spend is forecast to hit $110 billion in the U.S. this year.

SEO. While SEO was identified by 20% of the survey respondents as a channel to reduce investment this year, 46% of CMOs planned to increase their SEO budget.

Social advertising and beyond. Surprisingly, 53% of CMOs planned to invest more in social advertising, compared to 14% who are decreasing investment. Two other categories that can expect more budget in 2023: digital video advertising and influencer marketing.

Here’s the full chart from Gartner:

Business Finance — *Source: Gartner 2023 CMO Spend and Strategy Survey*

Why we care. Organic and paid search are two proven marketing channels that can drive visibility, brand awareness, leads, revenue, profit and more for brands. If you aren’t investing in search, you’re potentially taking money off your table.

Dig deeper. SEO vs. PPC: Differences, pros, cons & an integrated approach

Budget woes. Marketing budgets are flat – and 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. So it will be important for CMOs to make smart decisions about where they spend their budget.

About the survey. 410 CMOs and marketing leaders were surveyed in March and April 2023. Respondents were based in North America and Europe, representing various industries and company sizes, with most reporting annual revenue exceeding $1 billion.

The post 20% of CMOs to invest less in paid search, SEO this year appeared first on Search Engine Land.

Original source: https://searchengineland.com/cmo-survey-seo-ppc-investments-2023-427398

How Online Sports Betting Has Become as Popular as It Is Today

Home Business Magazine Online

Online sports betting has rapidly become one of the most popular forms of online entertainment worldwide. With the growing availability of internet access and the increasing use of smartphones and tablets, betting enthusiasts can easily place bets on their favorite sports events from anywhere and at any time. But how did online sports betting become as popular as it is today? In this article, we’ll explore the evolution of online sports and the emergence of some of the best betting company and the factors that have contributed to its immense popularity.

The Emergence of the Internet

The internet revolutionized the way people access information and interact with each other. With the advent of online betting, people were no longer limited to placing bets at physical bookmakers. The emergence of online sports betting platforms allowed betting enthusiasts to place bets on their favorite sports events from the comfort of their homes.

Increased Accessibility

Online sports betting is now more accessible than ever before. With the widespread availability of internet access, betting enthusiasts can now easily place bets on their mobile phones, tablets, or laptops. The increasing popularity of mobile devices has made online sports betting even more convenient and accessible.

Increased Sports Coverage

The growing popularity of sports events around the world has contributed significantly to the rise of online sports betting. With more sports events being televised, streamed, and available for online viewing, there are now more opportunities for betting enthusiasts to place bets on their favorite sports.

The Advancement of Technology

Advances in technology have played a significant role in the rise of online sports betting. Online sports betting platforms now offer a range of features, including live streaming of matches, in-play betting, and cash-out options. These features have enhanced the user experience and made online sports betting more exciting and interactive.

Marketing and Advertising

The marketing and advertising efforts of online betting companies have also contributed to the rise of online sports betting. Betting companies have invested heavily in advertising campaigns and sponsorships to attract more customers. The aggressive marketing strategies of these companies have made online sports betting more visible and accessible to a wider audience.

Regulatory Changes

Regulatory changes have also contributed to the growth of online sports betting. In many countries, laws have been changed to allow online sports betting, providing a legal framework for betting enthusiasts to place their bets online. These changes have also led to the emergence of reputable and licensed online sports betting companies, ensuring a safe and secure environment for betting enthusiasts.

The COVID-19 Pandemic

The COVID-19 pandemic has also played a significant role in the rise of online sports betting. With the cancellation of many live sports events, online sports betting became one of the few remaining options for betting enthusiasts to place their bets. The pandemic also accelerated the adoption of online betting, as people were forced to stay at home and seek entertainment online.

Better Payment Options

Better payment options have played a significant role in making online sports betting more popular. In the past, one of the biggest concerns of people was the safety and security of their funds while making transactions on online sports betting sites. However, with the advancements in technology and the availability of better payment options, these concerns have been addressed.

Online sports betting sites now offer a variety of payment options, including credit and debit cards, e-wallets, bank transfers, and cryptocurrencies. These payment options provide customers with a range of choices, making it easier for them to deposit and withdraw funds from their betting accounts. Moreover, these payment options are fast, secure, and convenient, allowing customers to make transactions with ease.

Increasing Popularity of Esports

Esports has become increasingly popular in recent years, with millions of people tuning in to watch professional gamers compete. This has led to the rise of esports betting, where people can bet on the outcome of these events. Online sports betting sites have recognized the potential of esports betting and have started offering it as an option.

In-Game Betting

In-game betting has also contributed to the growth of online sports betting. With in-game betting, people can place bets during a sporting event, increasing the excitement and engagement for viewers. Online sports betting sites have adapted to this trend and now offer in-game betting options.

Rising Disposable Income

As people’s disposable income has increased, more and more people have started participating in online sports betting. This trend is expected to continue as people’s incomes continue to rise.

Social Acceptance

In the past, sports betting was often associated with negative connotations such as addiction and illegal activity. However, with the legalization of online sports betting and the increase in its popularity, people are beginning to view it in a more positive light. As more and more people openly discuss their participation in sports betting, the stigma surrounding it is gradually decreasing.

In addition, many professional sports leagues and teams have also embraced online sports betting, partnering with sportsbooks and promoting their services to their fans. This has helped to further normalize sports betting and make it more socially acceptable.

Lower Costs

Online sports betting often has lower costs than traditional sports betting. This is because online sportsbooks have lower overhead costs, which allows them to offer better odds and bonuses to customers. Additionally, customers save money on travel costs and other expenses associated with visiting a physical sportsbook.

Continuous Innovation

Online sports betting sites are constantly innovating and improving their services to provide a better experience for customers. This has led to increased engagement and interest from customers, contributing to the overall growth of online sports betting.

Access to Information

Online sports betting sites provide users with a wealth of information, including statistics, odds, and expert analysis, to help them make informed betting decisions. This access to information has helped to increase the popularity of online sports betting.

Wind Up

Overall, online sports betting has become as popular as it is today due to a combination of factors, including advancements in technology, the rise of mobile devices, and an increase in advertising and sponsorship. As more countries legalize and regulate online sports betting, and as online sports betting sites continue to innovate and improve their services, it is likely that its popularity will continue to grow in the future.

The post How Online Sports Betting Has Become as Popular as It Is Today appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/special-types/how-online-sports-betting-become-popular-today/

U.S. paid search spend forecast to hit $110 billion in 2023

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast.

Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%.

Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search. This segment is projected to be near $30 billion in spending in 2023.

RMN digital ad revenue (not just in search) is on course to rise from $31 billion in 2021 to $45 billion this year. If spending continues at its current rate it should surpass $106 billion in 2027.

Advertising & Marketing (NEC) — *Image source: eMarketer*

Why we care. We expect 2023 to be a challenging year in search. There have been many changes related to generative AI and chat in search (both on Google and Microsoft Bing), and we’re hoping to get more clarity soon about what these changes will mean in terms of engagement and ad performance. Until then, it’s good to see overall paid search spend growth rising – especially in retail.

More on U.S. search ad revenue. It hit a record $84.4 billion in 2022, according to IAB.

U.S. digital ad spend. While it’s dropping below 10% for the first time in 14 years, digital ad spending is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases are predicted to hover around 10% through 2027.

Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. In 2022, the numbers fell dramatically, with 10.6% growth.

artificial intelligence — *Image source: eMarketer*

Digital slice of the pie. Overall media spending is expected to increase 3.8% this year as traditional media investments continue to migrate to digital.

Digital media should make up 74.6% of total U.S. media spend, which is expected to reach nearly $264 billion in 2023. The digital slice of total media spending is projected to grow about 2% annually in the coming years.

Display and CTV. Connected TV (CTV) advertising keeps charging ahead.

For some perspective, over half (55%) of digital spending is in display ads whose revenue is expected to grow 7.9% this year. CTV’s projected growth for 2023, however, is 21.2% – nearly triple digital’s growth.

CTV ad spend is on pace to hit $25 billion this year and account for 9.5% of total digital ad revenue, according to eMarketer.

Social display, on the other hand, is projected to only see a growth increase of 3.4% in 2023. Social network display advertising is about a quarter of total digital spending.

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Original source: https://searchengineland.com/us-paid-search-spend-forecast-2023-427066