July 4, 2023 – Moneysource1

Boxsaver: The online discount grocer saving people major cash

Boxsaver: The online discount grocer saving people major cash

Despite increased pressures on people’s wallets due to the cost of living crisis, major supermarkets are still charging a premium for the nation’s favourite food brands. Those who are loyal to specific brands are now having to shell out even more for groceries – or are they?

Online discount grocer Boxsaver compares the cost of best-loved brands on a daily basis – showing just how must the cost of your food shop faves vary between supermarkets. These brands include Heinz, Walkers, Bisto, Coca Cola and Cadbury’s – to name a few. The daily comparisons show differences between Aldi, Asda, B&M, Ocado, Morrisons, Tesco, Sainsbury’s and Waitrose – with Boxsaver selling the same items for less.

The small business did a price comparison using data from an identical basket of products – including cereal, condiments and cooking ingredients. On the Boxsaver website, this basket of goods came to just £28.64. The UK’s four major supermarkets had prices ranging from £37.85 to £42.75 – showing savings of at least £9.21 for the same basket of goods.

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Boxsaver CEO Peter Bohn said:

“It’s unfair on shoppers that the brands they love are being priced so highly when food prices are increasing across the board. The fact the prices vary so much goes to show supermarkets don’t have to charge so much.

“When you look at the comparisons on our website, it is very eye-opening. In some cases, eye-watering! It’s worth noting, Waitrose doesn’t always come out as the most expensive as people might expect. Some of the products we sell are at least £1 more at Asda and Tesco.

“People are also often surprised we can beat the prices of discounters like Aldi and B&M.”

Aldi Boxsaver shares price comparisons daily, with the prices shown taken directly from other supermarket websites. The website also promises to beat these prices – including any loyalty card discounts and reward schemes.

The Boxsaver website allows shoppers to see the ‘next cheapest’ and the ‘most expensive’ price for the same item on its ‘shop all’ page as well as full price comparisons with all eight supermarkets on each individual product page.

Boxsaver also offers free delivery across mainland Great Britain for orders over £25 which also beats all other supermarket providers’ doorstep delivery offers.

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Peter said:

“Reward schemes are incentivising customers but only on certain products. Shoppers pay for them on others. We think people would much rather keep their hard-earned money in their pocket and pay less for every single item and that’s what Boxsaver aims to achieve.

“Of course, Boxsaver only sells premium brands, and a lot of people can’t afford them. However, we know most people would prefer to buy premium brands if they could, and the supermarkets know that too – and they charge them for it.

“So many more shoppers would be able to afford premium brands if they were reasonably priced. We prove that is possible.”

Consumer champion Helen Dewdney a.k.a. The Complaining Cow, says:

“A 49% difference in price between a possible price and what Sainsbury’s charges is outrageous. What possible reason can it have for this disparity? If supermarkets were only increasing prices in line with inflation, surely this would not be the case?

“Yet again it would appear that supermarkets are not treating customers fairly. It shows that consumers have to use a variety of means to ensure that they are getting the best prices during the cost of living crisis.”

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The post Boxsaver: The online discount grocer saving people major cash appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/boxsaver-the-online-discount-grocer-saving-people-major-cash

The Power of Virtual Board Rooms: Redefining Corporate Meetings

Home Business Magazine Online

In today’s fast-paced business environment, corporate meetings play a significant role in an organization’s decision-making process. Nevertheless, face-to-face meetings can be expensive, time-consuming, and often require significant travel. With the advancements in technology and the need for flexibility and efficiency, virtual board rooms have become a more popular option for organizations. These virtual meeting rooms have the potential to transform how organizations hold their meetings and make decisions. In this article, we delve into the power of virtual board portal and how they are redefining corporate meetings.

Transforming Business with the Boardroom Portal

Virtual boardrooms are transforming the way that corporations approach meetings and team collaboration in the fast-paced business world. As organizations seek to optimize their operations and boost productivity, virtual boardrooms have emerged as a leading solution. These digital meeting rooms provide a range of benefits, allowing board members to participate in meetings from any location and facilitating real-time collaboration and document sharing.

Virtual meeting rooms offer a significant advantage in terms of meeting efficiency. Traditional board meetings require expensive travel and take up a lot of time, while virtual meetings can be scheduled easily and quickly without the need for travel. Board management software enables board members to attend meetings from anywhere in the world, making it simple to coordinate schedules and ensure that all members are present for crucial discussions.
Virtual meeting rooms bring the added advantage of seamless document and presentation sharing in real-time. All board members can easily access and collaborate on materials with ease, saving valuable time and improving the quality of discussions and decision-making.
The use of virtual meeting rooms allows for advanced security measures to be implemented to safeguard sensitive information. Board members can have peace of mind knowing that their meetings are secure, and their confidential information is kept private.

Clear rules and protocols for virtual meeting rooms are crucial for maximizing their potential. It is important to establish rules for document sharing, meetings, and security so that all members of the organization clearly understand their roles and responsibilities.

A Comprehensive Look at Boardroom Software Features

Corporate solutions like the board portal offer the necessary tools to automate business processes, particularly those related to discussions on the future of the company. These software solutions have a range of features that help to optimize and streamline these processes.

With the e-signature feature in the board portal platform, you can quickly review and sign documents from anywhere, without the need to be physically present at your desk. This eliminates the need for physical approval and accelerates the process.
Many business process automation tools include paperless documentation as a key feature. Independent researchers have identified this function as essential for modern business growth and effective management practices.
Standalone file storage is important in situations where internet access is unreliable. With this feature, your documents are saved offline on your device, and any changes made to them without internet access will be synced once you’re back online.
The board portal is not limited to the board of directors only, but is also available to other administrative staff, enabling them to conduct high-quality meetings. Department heads can use the tool to effectively solve problems that may arise during their meetings. All the available features, including creating different votes, supporting documents, electronic signatures, and more, are accessible to them.
The activity monitoring function is an essential part of the board portal, which allows you to oversee every alteration made to your documents. This feature prevents unauthorized deletions and safeguards your files from human error, providing you with peace of mind.

As we can see, basic board programs offer a vast array of features that continue to improve with time. According to technology and corporate solution experts, there will be better solutions in the future, such as artificial intelligence, blockchain, and other technologies that will revolutionize the conduct of business.

Navigating the Responsibilities of Board Portal Administration

Despite being a user-friendly tool, there are still a few things administrators of board portal software should keep in mind. These tips can help ensure that the application is used effectively and efficiently, without any hiccups.

Developing effective security policies that integrate the entire security process of your organization is critical. You can either create new policies from scratch or adapt existing ones to suit your needs. Depending on the size of your company, you can choose to implement role-based or individual restriction policies. Moreover, it’s important to establish access regulations for different documents and files. The security policy should be among your top priorities once the secure board portals are implemented.
The effective use of board portal software requires guidance for employees, and developers usually offer a built-in feature to help with this. Companies can hire a lecturer for online classes, provided by the developer, either for free or for a small fee to teach employees how to use the application properly. This feature can help minimize errors and prevent the administrator’s efforts from being wasted.
To set up a board portal, it’s crucial to organize and digitize all the company’s documents, even though it can be a time-consuming process. However, it’s essential to complete it as soon as possible because the future optimization of the company depends on it.

After installation, the virtual boardroom is essentially self-sufficient. Ensure proper documentation and security policies are in place within the company, and external security is managed by the directors. There is no need to configure encryption or advanced protection against external attacks, as the application takes care of this.

The post The Power of Virtual Board Rooms: Redefining Corporate Meetings appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/technology-management/power-virtual-board-rooms-redefining-corporate-meetings/

How to harness DSA wins in Performance Max

Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years.

This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns.

By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage well-optimized content and turn it into compelling headlines.

One of the reasons DSA was so powerful is that it could function with feed-specific pages or a full index of the site, allowing advertisers to target specific categories effectively.

DSA was particularly popular in industries such as:

Automotive.
Travel.
Real estate.
Ecommerce.
Any business with numerous landing pages to cover their products or services.

Essentially, it allowed brands to focus on core objectives rather than having to factor in every single landing page and budget for each one.

DSA also played a significant role in discovering keyword concepts for other campaigns. Advertisers could bid on these exact concepts with exact match, or leverage predictive AI with broad match.

However, dynamic search ads appear to be phased out in favor of Performance Max (PMax) campaigns.

Advertisers have noted a decline in DSA performance for the past few months (namely, a lack of serving) and accounts running all campaigns have seen PMax ramp up.

Declined PSA performance — *April 2023 performance comparing a PMax campaign with branded terms filtered out, DSA, traditional branded campaign, and Spanish campaign.*

Performance Max supports every ad type within Google:

Search: Ads serving on the SERP/SERE (search engine result page/search engine result experience).
Display: Visual ads serving on third-party sites.
YouTube: Video ads serving on youtube or display spots depending on the format.
Discover: Part visual and part text ads serving on Google Discover.
Local ads: Google Business Profile-oriented ads serving on the map section of the SERP/SERE.
Shopping: Product listing ads that serve on the SERP/SERE, youtube, and display spots.

Advertisers are actively forging the rules of engagement for PMax, which represent an operational shift for those accustomed to running dynamic search ads.

First and foremost, this means accounting for the visual placements (display, video, discover), which hold top-of-funnel value and cheaper auction prices.

Yet, it also means adjusting expectations for PPC campaigns. Many think of PPC campaigns as transactional; if it doesn’t lead to a sale, it’s a waste.

However, with top-of-funnel visual placements being baked into accounts, the criteria for success must also shift.

This post aims to prepare advertisers and their SEO counterparts who rely on DSA as part of their SEO strategy to harness what they gained from DSA within PMax.

Although no official statement about phasing out DSA has come from Google, the recommendations to upgrade DSA indicate a potential shift.

It’s crucial to note that this post was written when both dynamic search ads and PMax could run simultaneously.

If this changes, the article will be updated accordingly to reflect the new rules of engagement.

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See terms.

What we lose in transitioning from DSA to Performance Max

Before discussing what we are gaining in the transition, it’s important to understand the losses and how to mitigate them.

First and foremost is the idea of exclusions on the site itself. A big part of the DSA setup was adding rules for site exclusions (home page, blog, etc.).

While Performance Max allows for the use of feeds and URL expansion, it doesn’t provide the ability to exclude specific parts of the site.

This means certain categories may trigger DSA components within Performance Max, resulting in serving ads you don’t want to allocate budget to.

To counteract this, including audience signals for search terms reflecting the desired categories and adding negatives within Performance Max becomes crucial.

While not everyone has this yet, the “Where/When Ads Showed” insights report can help advertisers know which placements to exclude at the account level.

easier information processing — *Budgeting for DSA used to mean purely transactional search.*

Since budget can now go to the other campaign types, it’s critical to keep an eagle eye on metrics like interaction rate (click-through rate or CTR for anything that has a visual component) and average CPC (cost per click) to ensure budget isn’t being disproportionately allocated to top of the funnel.

We’re losing the clear answer with impression share (which would tell us if we were losing due to budget or rank). Using these proxies will be critical in ensuring proper budget.

Gains in the transition to Performance Max

Transitioning from DSA to Performance Max offers several significant gains. One of the key benefits is the ability to control all assets used, not just the descriptions.

While a good SEO strategy could heavily influence headlines, there was no guarantee of having the desired headlines in DSA.

With Performance Max, although you won’t know the exact combination served to each person, you can ensure that each campaign includes the correct creative.

Furthermore, Performance Max allows for the discovery of additional audiences that might have been overlooked due to the emphasis on visual creative.

As PPC and SEO move toward a more visual content future along with consumers demanding easier information processing, Performance Max enables advertisers to find the best landing page and category for a user’s query or interest and prepare it with visual content that speaks to their preferences.

While the phasing out of dynamic search ads may not have an official statement from Google yet, the writing is on the wall.

Ginny Marvin Slack — *Ask Me Anything with Ginny Marvin on the Paid Search Association Slack*

The biggest collaboration area is visual content and getting more comfortable with PPC and SEO being responsible for the top of funnel.

Additionally, for those who don’t want to give up DSA, Microsoft has a strong DSA offering with essentially the same rules of engagement as Google’s.

If PMax isn’t delivering the results you need, be empowered to test Microsoft’s DSA solution.

The post How to harness DSA wins in Performance Max appeared first on Search Engine Land.

Original source: https://searchengineland.com/dsa-wins-performance-max-428883

Twitter didn’t just block unregistered users, it blocked Google Search

In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done after Twitter added a “feature” on Friday afternoon only to display tweets to signed-in and registered users; also, the throttling going on at Twitter right now is probably not helping.

Last I checked, it looks like Twitter went from 471 million tweets indexed by Google to 180 million tweets indexed by Google. That is a 62% drop in index saturation by Google of Twitter.com.

Index count dropping. On Friday, right shortly after Twitter blocked unregistered users from seeing public tweets, I took a screenshot of a site command in Google Search for Twitter. While we all know Google site commands are by far not accurate, the downward trend of indexed URLs is very clear.

Here is that screenshot showing 471 million results in Google’s index from Twitter.com:

I did the same site command right before writing this story and I now see 180 million results in Google’s index from Twitter.com:

Don’t trust the site command? Glenn Gabe shared a screenshot on Twitter of third-party tool, Semrush, showing Twitter’s visibility dropping in Google Search:

Firehose. Let’s not forget that Google Search can still show new tweets from Twitter in Google Search. Google has a long-standing deal with Twitter for its firehose. That is why when you do some Google Searches, you can still see the Twitter carousel for some queries.

Here is what that can look like:

Old tweets. But the old tweets seem to be dropping out and gradually finding its way out of the core Google web search index. So that means less visibility for Twitter in Google Search, it means less access to searchers and journalists finding content on Twitter and I guess overall less ad impressions for Twitter’s platform.

Why we care. If you have a brand that relies a lot on Twitter and the visibility those tweets get in Google Search, that may be impacted, especially if that visibility is from older tweets. Also, some older tweets that may have ranked well in Google Search, may no longer be ranking too well right now.

It is unclear if Twitter will reverse course on this decision or decide to use the supported markup for paywalled content, which should help the content stay indexed by Google Search.

Right now, Twitter seems to be a bit of a mess, for many reasons.

The post Twitter didn’t just block unregistered users, it blocked Google Search appeared first on Search Engine Land.

Original source: https://searchengineland.com/twitter-didnt-just-block-unregistered-users-it-blocked-google-search-428943