July 12, 2023 – Moneysource1

10 ways to revolutionize your PPC game with GPT

Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level.

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. So how can you use GPT to your advantage in PPC?

Here’s a recap of Vallaeys’ top tips and tricks that he believes can help you get the best PPC results, from having played with GPT.

1. Building a campaign using just GPT

Advertisers can create campaigns on platforms such as Google’s Performance Max with a generative build experience. Marketers simply need to have a conversation with the Google system to build it out using prompts.

This can be used not just for PMax, but also traditional search and shopping campaigns.

To give instructions via prompts, make sure you are as clear as possible. Try following a similar setup to what we’ve listed below:

Create prompts: Enter the specified URL, ad text, keyword that you would like to be the focus of the prompt.
Give simple instructions: Ask Google a clear question such as “Find some keywords to advertise the landing page.”
Results: AI should instantaneously provide you with an answer to help you on your way to building your campaign.

Vallaeys said he has tested GPT 3.5 and 4.0. There are differences between the two – both work – but he advised running the OpenAI in chat mode rather than completion as it “maintains context.”

2. Using GPT for keyword classification

GPT is an excellent tool when it comes to keyword classification because “it figures everything out for you” at a much faster pace, Vallaeys said:

“For keywords to be classified, they have to be turned into a mathematical model – which is basically vectors. The AI system is really good at that.”
“So if you say here’s a list of keywords, put it into categories, you don’t even have to specify what categorization means – like what kind of high level categories you need. GPT does it for you.”
“You can then go one further and say ‘Well, actually, GPT, can you give me that output in a table format and the second column should be the classification and the first column should be the keyword suggestion – then it become much more usable.”
“Then you have everything in a sheet that you can copy and paste into either Excel or Google Sheets.”

3. Finding keywords for existing ad groups

GPT is a great tool for finding keyword for existing ad groups. Simply, create a prompt with a simple direction, such as “Find me keywords similar to existing keywords in that ad group.”

During his presentation, Vallaeys shared that he used this exact technique himself and that the results GPT served were “quite good.”

4. Creating ad text using GPT

Using GPT to create ad content has recently been a huge talking point amongst marketers. One aspect of the tool that seems to have really impressed the industry is that the bot remembers your previous instructions and the results it served.

This means that if you have just asked GPT to find keywords, you won’t need to remind the bot of these results before going on to create your ad as it still has this context.

“It’ll just say ‘here’s a couple of ad texts related to the thing you were asking’ – it still knows what you’re talking about,” Vallaeys said.

Although Vallaeys was impressed with GPT’s ability to create ad content, he did note that it still needs more development (e.g., the bot isn’t great with character counts and the results aren’t always usable).

5. Optimizing landing pages

GPT can help ensure landing pages are as effective as possible.

For example, if you come across a website that you like and think the style of writing is of particularly high quality, GPT can help emulate that same writing style for your campaigns. Vallaeys explained:

“I found a website I liked, so I then went to GPT and asked what the style was of the text on that page. GPT told me the writing style was business-oriented, customer-focused – along with a number of other bullet points.
“So I then asked GPT to take a certain piece of text from my landing page and rewrite it in a style more similar to the other website. It took those stylist points and rewrote the text for me – which made my landing page better.

6. Enhancing product pages

If you’re a shopping advertiser and want to create great headlines and product descriptions, GPT can help you.

“This is what it’s good at,” Vallaeys said. “It’s really good at writing.” He added:

“You can literally say, here’s a URL – what is the product category for this page? Then you can put the product category down in the Google Merchant Center feed.
“[If you’re not happy with your content] you can say give me a better title description and it’ll give you new title. These are great quick ways to try to do optimization if you’re a shopping advertiser.”

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7. Translating using GPT

Vallaeys and his team have tried and tested GPT’s translating capabilities and were very happy with the results. “GPT is really good at translations,” he added. If you’re in regions such as Europe, you will find this tool particularly helpful because of the huge variety of languages spoken there.

Sharing the results from his own experiments, Vallaeys said:

“We took a sentence from one of our headlines – and I don’t speak Finnish, so I couldn’t even pronounce the words!”
“But the Finnish colleagues on my team said [GPT provided a] very, very good translation.”
“So it’s a nice way to do translations. And again, you can do them at scale through a spreadsheet with GPT.”

8. Creating unique Imagery

You can also use AI to create unique pictures – whether that be creating completely new images or overlaying existing graphics.

Simply, upload a product image you would like to use.
Tell the AI to remove the background in the photo.
Then you can layer the remaining image on top of another picture.

“AI generated images don’t always look fantastic,” warned Vallaeys. However, it can still prove to be a very handy and time-saving tool.

9. Developing audiences

Audiences are becoming increasingly important in PPC. This is another area where AI can help.

“You can have a conversation with AI and ask what characteristics or attributes would a budget-conscious traveler have, for example. And it’ll give you a list,” Vallaeys said. He added:

“Now, I can copy those keywords and I can make custom audience segments in Google.”
“You can put in keywords – and this is a really cool way to use GPT to build audiences from scratch.”
“It is basically like your intern who gives you new suggestions, new ideas about who might be looking for the types of things that you sell.”
“GPT can give you that insight. They can open up your perspective and give you some insights that you may have otherwise completely missed.”

10. Reviewing performance

Once a campaign is up and running, marketers can use GPT to check that it’s not running alongside poor search terms.

“You want to make sure you’re not wasting your money,” Vallaeys said.

You can do this by feeding GPT a list of keywords and asking AI to rank them from most to least relevant. GPT then decides by itself how it’s going to group and score keywords.

Vallaeys added:

“For me, the key point is that there’s always the bottom of the list – the least relevant stuff.”
“I can look at that and I can quickly get some pretty good ideas for negative keywords, and I don’t have to look through a list of hundreds of potential search terms to figure out what is least relevant to the thing that my website is about.”
“So this is another way that GPT is quite helpful.”

As the capabilities of AI continue to grow, some marketers have grown increasingly concerned about job security. However, the truth of the matter is that AI is not coming for your job.

“You’re competing against other advertisers for your job – not AI. And it’s the advertisers who have figured out how to use AI to their advantage that will win,” Vallaeys said.

The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.

Original source: https://searchengineland.com/revolutionize-ppc-gpt-429202

Threads FAQ: Everything marketers need to know

Threads has become the fastest-growing social media platform in history since it launched on July 5.

Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter.

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Is Threads the best alternative for advertisers? Here’s everything you need to know…

What is Threads?

Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with instagram and currently only available on iOS or Android devices. Meta has described Threads as “Instagram’s text-based conversation app”.

It gives its users the opportunity to post updates, share text, images, videos, and interact with other users’ posts via likes, reposts and replies. On the app store, Threads is described as:

“[A place] where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”
“Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Although the app is very similar to Twitter in several ways, Zuckerberg has stressed that one of the key differences is the focus on “kindness” and being “friendly”. He wrote on his Threads account:

“The goal is to keep it friendly as it expands. I think it’s possible and will ultimately be the key to its success.”
“That’s one reason why Twitter never succeeded as much as I think it should have, and we want to do it differently.”
“We are definitely focusing on kindness and making this a friendly place.”

It’s worth noting that Threads is very closely integrated with instagram. So much so, users can’t sign up to Threads without an Instagram account.

How many people have joined Threads?

More than 100 million people have signed up for Threads since its launch.

Taking to his own Threads account, Zuckerbeg commented on the success of his app so far, writing:

“Threads reached 100 million sign ups over the weekend.”
“That’s mostly organic demand and we haven’t even turned on many promotions yet.”
“Can’t believe it’s only been five days!”

To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000.

What brands have signed up to Threads so far?

Nine of the top ten retailers, including Walmart and Kroger, have now activated their accounts on Threads, according to the National Retail Federation. The only chain not to so far is Costco

When it comes to the top five biggest consumer brands, only Reese’s has activated their account. And of the top ten most popular fashion brands, only Nike has signed up. It’s believed this is because advertisers are being cautious and want to see how Threads develops before making any commitments.

However, other huge names have been quicker with signing up and already have active accounts, such as Calvin Klein, Kith, Allbirds, Shein and Uniqlo.

Which celebrities have signed up to Threads?

A number of famous faces have signed up to Threads including Oprah, Jennifer Lopez, Kim Kardashian, Shakira and Sarah Jessica Parker.

Sex And The City star Parker announced she had joined Threads on her Instagram account. She wrote:

“I am giddy with the hope that @threadsapp will be a new opportunity to continue to share book titles, images of my day in NYC and elsewhere, support for our libraries, a divinely cooked thin cut pork chop on the bone or anything else I think deserving of your time.
“I hope that @threadsapp might prove to be a platform where folks are kind, thoughtful, don’t feel encouraged to be mean, aggressive or hostile… this could be a new day.”

Will Threads have ads?

Marketers don’t currently have the option to purchase ad space on Threads. However, a source told Axios that the Instagram team are working on making their branded content tools available in the not too distant future, with ads expected to be introduced when Threads reaches a critical mass. Until then, marketers are advised to clearly disclose paid partnerships by using hashtags or text.

It’s worth noting that Meta’s other brands, such as Instagram, launched without ads. Now, advertising is one of Instagram’s biggest sources of revenue.

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Why isn’t Threads available in the EU?

Threads is available in more than 100 countries – however, it’s not currently available in the European Union. This is due to concerns its data privacy operations don’t comply with the EU’s Digital Markets Act.

Carissa Veliz, an associate professor at the Institute for Ethics in AI at the University of Oxford, told the Guardian:

“Meta has not only not changed its business model, it continues to want to do targeted ads, essentially surveillance advertising.”
“To that end, the company is trying to collect as much data as possible and trying to continue in the same direction as it has from the very start despite all the scandals, despite the public backlash, despite warnings from regulators, despite fines. It’s not reimagining its business model to make it a more respectful business model towards users.”
“It can include sexual orientation, race and and ethnicity, biometric data, trade union membership, pregnancy status, politics, religious beliefs. And all these data can potentially be sent to third parties.”

Currently, there are no plans to roll out Threads in EU countries. However, a person familiar with the matter told Bloomberg that Meta is awaiting further guidance regarding the Digital Marketing Act to see if an EU launch will be possible at a later stage.

The European Commission is expected to provide more details but not until September. So a Threads launch date in EU countries is yet to be confirmed.

How will Threads track its users?

Threads will collect a vast amount of information about its users, in the same way Meta’s other platforms Facebook and Instagrams do. Meta’s apps gather and store all the details users enter, including sensitive information such as:

Health and fitness information
Financial information
Location
Browsing history
Search history
Home address
Email address
Phone number
Cameras
Photos
IP information
Type of device being used
Device signals (such as Bluetooth signals, nearby Wi-Fi access points and cell towers)

In addition to the above, Threads also stores data on how its users interact with posts and who they are following.

This in-depth level of detail Threads stores about its user is why EU officials are concerned about data privacy.

Is Threads safe?

Threads is enforcing Instagram’s Community Guidelines on content and interactions. Under these terms, users must be at least 13 years or older, and users under 16 years (or 18 in some countries) will automatically get a private account by default. However, parents are still advised to monitor their children’s activities online.

Users will have the option to filter their settings, meaning they have control over who can reply to them in texts. In addition, users will be able to block unwanted accounts and any accounts that they may have blocked on Instagram will automatically be blocked on Threads too.

Meta has invested more than $16 billion into protecting people that use its platforms since 2016, and has stated that safety remains a top priority on Threads.

What can you search for on Threads?

Threads is different to Twitter in the sense you currently cannot search for hashtags or topics. At the moment, users can only use the search tool to look up other users – both those they already follow and those they don’t follow.

When profiles are presented in the Threads search results that a user doesn’t already follow, they will have the option to instantly follow them or to view their full profile.

Why do you need an Instagram account to join Threads?

Meta announced on its Instagram blog that Threads would be linked to people’s Instagram accounts. Explaining the reasoning behind this decision, it said:

“Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.”
“Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond.”
‘The benefits of open social networking protocols go well beyond the ways people can follow each other. Developers can build new types of features and user experiences that can easily plug into other open social networks, accelerating the pace of innovation and experimentation. Each compatible app can set its own community standards and content moderation policies, meaning people have the freedom to choose spaces that align with their values.
“We believe this decentralized approach, similar to the protocols governing email and the web itself, will play an important role in the future of online platforms.”
“Threads is Meta’s first app envisioned to be compatible with an open social networking protocol – we hope that by joining this fast-growing ecosystem of interoperable services, Threads will help people find their community, no matter what app they use.”

How can you change your username on Threads?

As your Threads profile is connected to your Instagram account, certain details are transferred between the two including your name and username. So in order to change your username on Threads, you need to change your Instagram user name. To do this, you need to take the following steps:

Tap the profile icon in the bottom righthand corner to load your profile.
Select the ‘Editor Profile’ button which is located underneath your bio.
Users can then enter a new Instagram username in the Username field.
Once the new username has been entered, select the checkmark in the top righthand corner to save your new settings.

Are there any posting limitations on Threads?

There are limitations on posts and videos:

Posts – Users are restricted to sharing posts with a maximum of 500 characters. However, they can include links, photos and videos.
Videos – Videos can be no longer than five minutes.

How does Threads work?

Threads is a pretty straight-forward app to use that operates in a similar way to Twitter. Here’s how you get started:

Make sure you have an Instagram account. If you don’t have one, you’ll need to sign up.
Download the Threads app and sign in using your Instagram log in details.
Once you’re logged in, the app will ask if you’d like to follow the same accounts that you follow on Instagram.
The app will then suggest other profiles to follow that it thinks may be of interest to you.
You can then start using the app. Your feed will serve a combination of posts from people you follow as well as recommended content. You can engage with these posts by either liking them, replying, reposting, or quoting the posts.
As with Twitter, you also have the option to share posts, videos and pictures on your own profile too.

How do you delete your Threads account?

To deactivate an account, users will need to go to their profile tab, access the settings menu in the top right-hand corner, and then press the ‘Account’ button. Users will then be asked if they would like to deactivate their profile.

After deactivating a profile, a user’s previous posts and interactions will no longer be visible on Threads. Deactivating a profile will not impact the data the platform has collected or affect the linked Instagram account.

If a user deactivates their Instagram account, their Threads account will also be deactivated. If a user would like to reactivate their profile, they can do so by simply logging back into the app.

If a user wishes to delete their account rather than temporarily deactivate it, they will need to delete their Instagram account.

Is Threads replacing Twitter?

Meta CEO Zuckerberg said he believes Threads will be bigger than Twitter but it will take time.

“I think there should be a public conversations app with 1 billion+ people on it,” he said. “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”

Since its launch, Threads has certainly been a success so far. During its first two days of operation, Twitter traffic was down 5% in comparison to the same period a week earlier. It was also 11% down compared to the same period a year earlier, according to the web analytics company SimilarWeb.

Deep dive. Read the Threads Supplemental Privacy Policy for more information on how Meta shares your data and how to deleting a Threads account.

The post Threads FAQ: Everything marketers need to know appeared first on Search Engine Land.

Original source: https://searchengineland.com/threads-meta-faq-marketers-429274

5 Ways to Catch Fun Doing Your Business from Home

Home Business Magazine Online

Are you looking for ways to add motivation, little wins, and fun to your work-from-home setup? You’re in luck. Here you will find five activities that have been proven successful in increasing job satisfaction and productivity while keeping the jokes alive.

Whether it’s spicing up meetings or creating tasks with an eye toward creativity — many strategies can be used to make working remotely a rewarding experience.

From taking regular screen breaks and getting out of the house to making sure to check in with co-workers regularly — these tips can help keep you productive and motivated during this unusual time of learning how to work from home.

Keep reading for more actionable advice on how harnessing fun into your remote job operations could potentially boost morale, ultimately progressing projects along faster than before.

Set up an office space that is inviting and comfortable, with pictures of your loved ones or art to inspire creativity

Creating a workspace that is both inviting and comfortable is essential to boosting productivity and inspiring creativity. One way to achieve this is by adding personal touches to your office, such as photos of loved ones or artwork that speaks to you.

These elements not only add visual interest to your space but also help create a warm and inviting atmosphere. When you surround yourself with items that have personal meaning, it can help reduce stress and increase happiness, leading to a more productive workday.

So why not take the time to create an office space that is uniquely you, filled with elements that inspire and motivate you to do your best work? Your creativity will thank you for it.

Schedule regular breaks into your work day to give yourself time to relax, recharge, and refocus

As the saying goes, “All work and no play makes Jack a dull boy”. In our fast-paced world, taking a breather now and then is crucial to staying productive and maintaining our well-being. By scheduling regular breaks into your work day, you allow yourself to relax, recharge, and refocus.

Stepping away from your desk, stretching your legs, or simply taking a few deep breaths can do wonders for your mental and physical health. Whether you take a brisk walk, indulge in a quick meditation session, or catch up with a colleague over coffee, incorporating regular breaks into your work routine can help you stay energized and motivated throughout the day. Remember, taking care of yourself is just as important as taking care of your work.

Create a list of creative activities you can do during your breaks — drawing, painting, reading, listening to music

Are you looking for ways to stay productive during your breaks? Why not try out some creative activities to get your mind fired up? Grab a sketchbook and pencils and try your hand at drawing, or pick up some acrylic paints and experiment with colors and shapes.

If you prefer a quieter activity, dive into a good book or turn on some music to set the mood. Whatever you choose, taking a break to engage in a creative pursuit can be a great way to destress and boost your productivity. So go ahead, give it a try.

Connect with colleagues and friends virtually for game nights or movie watching

With the current state of the world, it can be difficult to stay connected with friends and colleagues while practicing social distancing. However, there are plenty of ways to stay in touch virtually.

One fun idea is to organize a virtual game night or movie-watching party — if you are new to this, you can engage in online casino gaming with a well-detailed playing guide. With apps like Zoom or Skype, you can easily gather a group of friends or coworkers to play games like Monopoly or Cards Against Humanity.

If games aren’t your thing, you can also stream a movie or TV show together and chat about it in real-time. These virtual gatherings are a great way to stay connected from the comfort of your own home. Who knows, you might even start a new weekly tradition.

Host virtual happy hours or team meetings in an online video conferencing platform like Zoom

In today’s digital age, virtual gatherings have become more necessary than ever before. Remote work and social distancing require us to find new ways to connect with our colleagues and friends — that’s where online video conferencing platforms come in.

Zoom is one such platform, offering a reliable and easy-to-use interface for hosting virtual happy hours, team meetings, and other social events. With its numerous features, including screen sharing, virtual backgrounds, and breakout rooms, Zoom has quickly become a go-to choice to bring people together online.

So, pour yourself a drink, log in to Zoom, and connect with your coworkers or loved ones in a fun and engaging way.

In Conclusion

Working from home doesn’t have to be boring or lonely. With a few clever adjustments, you can create an enjoyable yet productive environment and still stay connected with those around you.

By creating an inviting office space, scheduling regular breaks, and discovering ways to get creative and social during those breaks, you can attempt to find the balance between doing your job to the best of your ability and having fun while doing it.

Follow these 5 steps as outlined in this post; they will help give you a much needed fun boost during your business hours work-from-home journey.

The post 5 Ways to Catch Fun Doing Your Business from Home appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/5-ways-catch-fun-doing-business-home/

Gear Patrol Highlights CEO Alejandro Pena and Keter Group for Excellence Among Outdoor Decor

Home Business Magazine Online

Gear Patrol Magazine has long been lauded for its work in space of highlighting best-in-class products for its variety of readers. A cult following for readers that have picky tastes, Gear Patrol releases a biannual magazine wherein it highlights some of the best products on the marketplace. Through the use of in-depth reviews and the curation of user feedback, Gear Patrol was quick to award Keter Group with its 2023 Home Award in the Best Oversized Outdoor Storage Box category.

Keter Group has been making waves since it first opened its doors more than 50 years ago. A leader in sustainable outdoor home and garden products, Keter has been led by the sustainability expert Alejandro Pena for the better part of the past decade. With Pena leading the charge, Keter Group has seen a massive influx of attention.

Let’s take a closer look at how and why Keter CEO Alejandro Pena is being lauded for his work in sustainability and user contentment.

Sustainable Products Outlast Cheap Alternatives

The team at Gear Patrol highlighted the Keter Denali 200 Gallon Deck Box due to its large list of features and its prominent and enduring materials. 200 gallons of storage allow users to put away deck furniture, outdoor pool toys, and other convenient outdoor necessities.

Made from sustainable and recyclable resin materials, the Denali 200 Gallon Deck Box has been lauded for its durability as well as its impeccable aesthetic. With a look that screams upscale and classiness but a price that fits in the bargain bin, it is no wonder Keter Group is continuing to grow by leaps and bounds into newer and newer areas.

Gear Patrol stated of their selections, “We took a number of criteria into account when deciding the winners, including expert feedback, public popularity, and extensive research in the space.”

Becoming a Global Leader

Keter Group and CEO Alejandro Pena are global leaders in outdoor furniture, storage systems, and organizational solutions. Leading with the Denali Deck Box, Keter Group currently has a vast array of products that include all-weather-resistant materials that are free from fading and easy to clean.

To continue in its mission to provide great sustainable products at unbeatable prices, Keter is continuing to invest in its sustainable endeavors. Pena says, “It is evident to me that we are not just a company with the purpose of creating value for our shareholders.”

Pena went on to outline how the company was committed to recycling throughout the year, working closely with sustainability experts to improve their supply chain while limiting lost resources. Keter even works with recycling scientists to improve where and when they sell items so as to limit fuel costs and environmental waste.

The post Gear Patrol Highlights CEO Alejandro Pena and Keter Group for Excellence Among Outdoor Decor appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/featured/gear-patrol-highlights-ceo-alejandro-pena-keter-group-excellence-among-outdoor-decor/