YouTube steps up roll out of Shorts ads

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability.

For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads.

While many advertisers worldwide are finally gaining access to these new options, Google notes that this feature is not yet available on all accounts, but will be rolled out to all advertisers within the coming months.

Why we care. PPC consultant Kristian Maltzahn, who was the first to flag the feature on LinkedIn, told Search Engine Land:

  • “YouTube the Shorts format is what everyone is talking about right now, so I’m really excited about this!”
  • “The Shorts format opens up for a whole new way of approaching YouTube Ads. YouTube ads have for a long time been a platform for TV-quality advertising, which is of course really interesting and still very relevant. However I think the demand from consumers is changing, which we have seen with ads on platforms like TikTok and Instagram Reels.”
  • “I think YouTube Shorts welcomes that form of demand and makes it possible for marketers to embrace it. I think YouTube chose not to make the format exclusively available for marketers at first, to make sure that users wouldn’t be introduced to a new format that was pumped full of ads.”
  • “So the fact that YouTube are now opening up for more exclusively advertising on Shorts, I think is a testament to how quickly the format has gained popularity.”

Getting started. To check if the YouTube Shorts ad format is available on your YouTube Ads account, go to:

  • Create Campaign.
  • Choose “Create a campaign without a goal’s guidance.”
  • Select “Video.”
  • If the feature is available on your account, you will find it under Video in the Efficient Reach section.

Expansion. Google Ads is reportedly planning to expand this feature to additional video campaign formats in the near future, so make sure you stay tuned for future updates.


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What Google is saying. A Google spokesperson told Search Engine Land:

  • “Ads on Shorts rolled out in 2022 and this year we announced new Shorts for awareness ads solutions. That highlighted the beta inclusion of Shorts in Video reach campaigns and the pilot of YouTube Select Run of Shorts lineups.”
  • “Shorts in Video reach campaigns are now generally available to all advertisers, but YouTube Select Run of Shorts lineups remain in limited pilots.”
  • “The new YouTube Select lineups are Shorts-specific. And with the evolution of Video reach campaigns, advertisers can opt in to just Shorts or other surfaces, should they choose.”
  • “YouTube is a dynamic platform, so advertisers are encouraged to take advantage of the solutions that allow them to achieve their goals fluidly across formats.”

Deep dive. Read our guide to getting your YouTube Shorts noticed for tips and tricks for maximum engagement.

Original source: https://searchengineland.com/youtube-roll-out-shorts-ads-435064

YouTube is deliberately ‘suboptimal’ for people using ad blockers

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers.

Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News.

Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays. This deliberate delay is part of YouTube’s ongoing campaign to discourage the use of ad blockers.

Why we care. Encouraging users to disable ad blockers on YouTube can benefit advertisers by expanding reach. However, this broader reach might increase advertising costs and result in ads reaching less valuable customers, impacting the effectiveness of the marketing strategy. Achieving a balance between reach and targeting is crucial for optimizing return on investment.

Who is impacted? Not everyone is experiencing the reported five-second delay. Attempts by some individuals to recreate the issue on both Mac and Windows machines, while logged into YouTube or not, using ad-blockers or not, and in incognito mode or not, did not result in any observed delay. However, those that are impacted do have ad blockers installed.

What YouTube is saying. A YouTube spokesperson told Business Insider:

  • “In the past week, users using ad blockers may have experienced suboptimal viewing, which included delays in loading, regardless of the browser they are using. Users who have uninstalled their ad blockers may still experience a temporary delay in loading, and should try refreshing their browser.”
  • “Ads are a vital lifeline for our creators that helps them run and grow their businesses. That’s why the use of ad blockers violates YouTube’s Terms of Service.”
  • “We’ve been urging users for some time to allow ads on YouTube or try YouTube Premium for an ad-free experience.”

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Deep dive. Read our report on YouTube’s ad blocker crackdown for more information.

The post YouTube is deliberately ‘suboptimal’ for people using ad blockers appeared first on Search Engine Land.

Original source: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973

Sam Altman returns to OpenAI as CEO ‘in principle’

Sam Altman is returning as CEO, OpenAI announced.

It is – perhaps (hopefully?) – the final chapter of a chaotic week that saw Altman ousted as CEO, two interim CEOs announced and nearly every OpenAI threaten to quit and go to Microsoft unless the entire board resigned.

The announcement. OpenAI announced the news via an X post on Tuesday night:

  • “We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D’Angelo. We are collaborating to figure out the details. Thank you so much for your patience through this.”

Why we care. Now that the drama is over, let’s solve these ChatGPT service interruptions. Some of us are trying to work.

Status quo ante. Despite all the drama, OpenAI seemingly is now returning back to the way things were before all the drama that unfolded started Friday, with the shocking news that Altman had been ousted as CEO and all the chaos that followed.

They’re back. OpenAI’s (former – and once again(?) president) Greg Brockman shared this image via X:

Microsoft’s reaction. Altman posted that this move had the support of Microsoft Chairman and CEO Satya Nadella:

  • “i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m looking forward to returning to openai, and building on our strong partnership with msft.”

Nadella reposted Altman’s message and added:

  • “We are encouraged by the changes to the OpenAI board. We believe this is a first essential step on a path to more stable, well-informed, and effective governance. Sam, Greg, and I have talked and agreed they have a key role to play along with the OAI leadership team in ensuring OAI continues to thrive and build on its mission. We look forward to building on our strong partnership and delivering the value of this next generation of AI to our customers and partners.”

Dig deeper. See Techmeme for all the coverage.

The post Sam Altman returns to OpenAI as CEO ‘in principle’ appeared first on Search Engine Land.

Original source: https://searchengineland.com/sam-altman-returns-to-openai-as-ceo-in-principle-434969

Googlebot crawl rate tool in Search Console is going away

Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.”

What is the crawl rate limiter. It is a tool within the legacy version of Google Search Console that lets you communicate to Google crawl your site less than it currently does. Google has historically recommended against limiting the crawl rate unless you are seeing server load problems that are definitely caused by Googlebot hitting your server too hard.

You can access the tool over here, until it is removed. Here is what it looks like:

Alphabet Inc.

Why Google is removing it. Gary Illyes from Google said, “with the improvements we’ve made to our crawling logic and other tools available to publishers, its usefulness has dissipated.”

“Googlebot reacts to how the site–or more specifically the server handling the site– responds to Googlebot’s HTTP requests. For example, if the server persistently returns HTTP 500 status codes for a range of URLs, Googlebot will automatically, and almost immediately slow down crawling. Similarly, Googlebot slows down automatically if the response time for requests gets significantly longer. If you do experience unusually heavy crawling that your site can’t manage on its own, refer to this help article,” Gary Illyes added.

Illyes explained that the rate limiter tool within Google Search Console “had a much slower effect.” He said the tool often would “have taken over a day for the new limits to be applied on crawling.”

He added that the tool was “rarely” used by site owners and those who used it “in many cases set the crawling speed to the bare minimum.”

Crawl rate change. Google said with the deprecation of the crawl limiter tool, Google is setting the minimum crawling speed to a lower rate, comparable to the old crawl rate limits. So Google will “effectively continue honoring the settings that some site owners have set in the past if the Search interest is low, and our crawlers don’t waste the site’s bandwidth,” Illyes added.

What if you have issues. If you have issues with crawling, Google said you can read this help document and use the report form to let Google know.

Why we care. If you have been using this crawl rate tool, keep in mind it will be going away. So set a notification on your calendar to see what, if any, impact this has on your server when the feature is turned on.

The post Googlebot crawl rate tool in Search Console is going away appeared first on Search Engine Land.

Original source: https://searchengineland.com/googlebot-crawl-rate-tool-in-search-console-is-going-away-435012

How Businesses Can Thrive with Online Organization and Management

Home Business Magazine Online

The key to success for businesses often lies in their ability to adapt to the latest developments in technology. The transition to online organization and management has become imperative, offering a wide range of advantages across various sectors. From small startups to large corporations, the adoption of business operating systems has revolutionized the way organizations work. In this article, we will explore the benefits that businesses can enjoy by taking their operations online.

The Power of Business Operating Systems

Embracing a system like the operating system Zoho, can be a game-changer for businesses aiming to streamline their operations. This versatile system is an all-in-one business operating system that boasts over 40 applications, catering to diverse needs. This integrated approach allows businesses to manage various aspects of their operations within a single platform.

Optimizing Customer Relationships with CRM Systems

Customer Relationship Management (CRM) systems are instrumental in enhancing customer interactions and satisfaction. With an integrated approach, businesses can use advanced CRM tools to streamline customer communication, track sales leads, and manage customer data efficiently. This not only improves customer satisfaction but also empowers businesses to make data-driven decisions, driving growth and success.

Nurturing Human Capital with HRM Tools

Effective Human Resource Management (HRM) is the backbone of any successful organization. By integrating HRM tools into their operating systems, businesses can automate and streamline various HR processes, including employee onboarding, performance management, and payroll processing. This not only saves time and resources but also ensures that the workforce remains engaged and motivated, contributing to overall organizational success.

Boosting Productivity with Innovative Apps

Productivity is a key driver of success, and operating systems offer a wide range of apps designed to enhance productivity across different departments. From project management and collaboration tools to communication apps, businesses can choose and integrate the applications that best suit their needs. This not only simplifies workflows but also supports a culture of efficiency and innovation within the organization.

Streamlining Finances with Online Bookkeeping Systems

Accurate financial management is essential for the success of any business. Online bookkeeping systems, integrated into the operating system, enable businesses to manage their finances with ease. From invoicing and expense tracking to financial reporting, these systems provide real-time insights into the financial health of the organization. This not only facilitates informed decision-making but also ensures compliance with regulatory requirements.

Enhancing Communication and Collaboration

Effective communication and collaboration are the cornerstones of a successful business. With integrated communication tools, businesses can facilitate seamless collaboration among team members, regardless of their physical locations. This is especially crucial in today’s remote work environment, where virtual collaboration tools become essential for maintaining productivity and fostering a sense of connectivity among team members.

Adapting to Change

One of the significant advantages of adopting an operating system is its scalability. As businesses grow, the system can easily adapt to the changing needs and demands of the organization. This scalability ensures that businesses can continue to operate efficiently, regardless of their size, without the need for a complete overhaul of their management systems.

Embracing the Future of Business Management

An operating system offers a complete solution that addresses various aspects of business operations. From CRM systems to HRM tools, productivity apps, and online bookkeeping systems, the benefits are abundant. By embracing these digital solutions, businesses can enhance customer relationships, streamline internal processes, boost productivity, and ensure a secure and compliant operation. The future of business management is online, and those who embrace this change will undoubtedly thrive in the dynamic and competitive business landscape.

The post How Businesses Can Thrive with Online Organization and Management appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/getting-organized/businesses-thrive-online-organization-management/

How Businesses Can Thrive with Online Organization and Management

Home Business Magazine Online

The key to success for businesses often lies in their ability to adapt to the latest developments in technology. The transition to online organization and management has become imperative, offering a wide range of advantages across various sectors. From small startups to large corporations, the adoption of business operating systems has revolutionized the way organizations work. In this article, we will explore the benefits that businesses can enjoy by taking their operations online.

The Power of Business Operating Systems

Embracing a system like the operating system Zoho, can be a game-changer for businesses aiming to streamline their operations. This versatile system is an all-in-one business operating system that boasts over 40 applications, catering to diverse needs. This integrated approach allows businesses to manage various aspects of their operations within a single platform.

Optimizing Customer Relationships with CRM Systems

Customer Relationship Management (CRM) systems are instrumental in enhancing customer interactions and satisfaction. With an integrated approach, businesses can use advanced CRM tools to streamline customer communication, track sales leads, and manage customer data efficiently. This not only improves customer satisfaction but also empowers businesses to make data-driven decisions, driving growth and success.

Nurturing Human Capital with HRM Tools

Effective Human Resource Management (HRM) is the backbone of any successful organization. By integrating HRM tools into their operating systems, businesses can automate and streamline various HR processes, including employee onboarding, performance management, and payroll processing. This not only saves time and resources but also ensures that the workforce remains engaged and motivated, contributing to overall organizational success.

Boosting Productivity with Innovative Apps

Productivity is a key driver of success, and operating systems offer a wide range of apps designed to enhance productivity across different departments. From project management and collaboration tools to communication apps, businesses can choose and integrate the applications that best suit their needs. This not only simplifies workflows but also supports a culture of efficiency and innovation within the organization.

Streamlining Finances with Online Bookkeeping Systems

Accurate financial management is essential for the success of any business. Online bookkeeping systems, integrated into the operating system, enable businesses to manage their finances with ease. From invoicing and expense tracking to financial reporting, these systems provide real-time insights into the financial health of the organization. This not only facilitates informed decision-making but also ensures compliance with regulatory requirements.

Enhancing Communication and Collaboration

Effective communication and collaboration are the cornerstones of a successful business. With integrated communication tools, businesses can facilitate seamless collaboration among team members, regardless of their physical locations. This is especially crucial in today’s remote work environment, where virtual collaboration tools become essential for maintaining productivity and fostering a sense of connectivity among team members.

Adapting to Change

One of the significant advantages of adopting an operating system is its scalability. As businesses grow, the system can easily adapt to the changing needs and demands of the organization. This scalability ensures that businesses can continue to operate efficiently, regardless of their size, without the need for a complete overhaul of their management systems.

Embracing the Future of Business Management

An operating system offers a complete solution that addresses various aspects of business operations. From CRM systems to HRM tools, productivity apps, and online bookkeeping systems, the benefits are abundant. By embracing these digital solutions, businesses can enhance customer relationships, streamline internal processes, boost productivity, and ensure a secure and compliant operation. The future of business management is online, and those who embrace this change will undoubtedly thrive in the dynamic and competitive business landscape.

The post How Businesses Can Thrive with Online Organization and Management appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/getting-organized/businesses-thrive-online-organization-management/

Snapchat is testing an ad-free subscription

Snapchat has started testing an ad-free paid subscription plan in Australia.

For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads.

However, the app notes that users may still see sponsored places or My AI responses.

Why we care. Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI. However, considering the substantial revenue generated by ads on Snapchat, it is improbable that the platform would willingly allow any negative impact on its advertising ecosystem.

Snapchat+ tiers.
Here is a breakdown of the various subscriptions currently offered in Australia. It’s important to note that as of now, ad-free plans have not been made widely available:

  • Monthly plan: For $US3.91 a month, users can experience a version of Snapchat that serves all ad formats – this totals to $US46.97 a year.
  • Annual plan: By signing up to a 12-month subscription, users pay $US2.73 a month for a version of Snapchat that serves all ad formats – this totals to $US32.67 a year.
  • Ad-free monthly plan: For $US10.50 a month, users can experience a mostly ad-free version of Snapchat.

Snapchat+ subscriptions can be cancelled any time in the app store.

Australia market only. The ad-free Snapchat+ subscription plan is currently only being tested in Australia. It’s unclear if the new tier will be rolled out to consumers in the US given the platform’s reliance on ad revenue in America.

First look. The new Snapchat+ tier was first spotted by social media consultant, Jonah Manzano. He shared a screenshot of the new offering with his followers on Instagram:

advertising ecosystem

When asked why he thought the plan was being tested in Australia before potentially being rolled out to additional markets, Manzano said:

  • “The perception that Australia gets new features first may stem from social media companies choosing the country for initial testing due to its diverse user base and advanced technological infrastructure.”
  • “It’s not solely based on laws or regulations but rather a strategic decision influenced by factors like user engagement and feedback.”

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Deep dive. Visit the Snapchat Help Center for more information on the platform’s ad-free subscription plans.

The post Snapchat is testing an ad-free subscription appeared first on Search Engine Land.

Original source: https://searchengineland.com/snapchat-testing-ad-free-subscription-434977

How to Use Car Finance to Boost Your Credit Score

Home Business Magazine Online

It’s a common car finance myth that car finance harms your credit score but the way you handle your credit is actually what affects your credit score the most. The credit scoring system is in place to make predictions about your future finance habits based on your previous behaviours. Your inability to make payments on time or racking up high levels of debt can drag your score down and make it harder for lenders to trust you in the future. With more drivers borrowing money from lenders to fund their next car purchase, you may be wondering if car finance is best for your credit score. Let’s take a look.

How influential are credit scores to finance lenders?

When you apply for any sort of credit or finance such as mortgages, car loans, mobile phone contracts or store cards and accounts, finance lenders will want to know how you handle your finances. Your credit score can be the perfect insight into how you handle your finance. Lenders like applicants who have a history of sticking to the rules of their agreements by paying back the money owed to the finance lenders on time and in full. Lenders also favour people who only use credit little and often and don’t rely on credit too heavily. Car finance lenders take a risk when they hand money out and the risk increases if the applicant has had trouble in the past with making payments.

How does applying for car finance affect your credit?

Before you can be considered for finance, you will need to make an application with the lender. Applications take key information from customers such as your personal details, how much you want to borrow and income and employment information. When you apply, lenders will then usually perform a credit check on your credit file. There are two types of credit search which could be performed on your file. A soft credit search for car finance is better as they aren’t recorded on your credit report, won’t harm your credit score, and only gives the lender a peak at your report.

A hard search credit check can negatively impact your credit score if you apply with multiple lenders who perform a hard search in a short space of time. It can indicate you are being refused car finance and applying with as many lenders as possible is bad for your score. A hard search also allows lenders to see your full credit report too and the outcome of all your applications for credit. If they see other lenders declining you for finance, it may also put them off too.

How to use car finance to improve your credit score:

It’s really simple to improve your credit score with car finance. As long as you meet each payment every month in full and on time until the end of the term, your credit score can reach new heights! At the same time though, you may need to assess any other financial commitments you owe and make sure all those payments are being met too. The best financial habits to improve your credit score include a healthy payment history, a mix of different credit accounts, low credit usage and good financial habits.

Can car finance negatively impact your credit?

When you first take out car finance, your credit score could take a small hit as it increases how much money you owe to lenders. However, once you start to repay on time and in full it should bounce back up. Just like any other credit agreement, your credit score can be negatively impacted if you don’t stick to the rules of the agreement. A car finance agreement is a legal document which you sign and agree to abide by the payment schedule. Missing your monthly payments or making late repayments can have a negative impact on your credit score.

In conclusion, getting car finance doesn’t have to have a negative impact on your score, unlike many popular car finance myths. As long as you keep on top of all your credit repayments, your credit score can improve. A better credit score can help to get a better deal when refinancing your car loan or taking out future finance.

The post How to Use Car Finance to Boost Your Credit Score appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/how-to-guides-money/how-to-use-car-finance-boost-credit-score/

The Ultimate Guide to BIN Sponsorship

Home Business Magazine Online

With BIN sponsorships being a quick alternative for companies to access major card schemes and build scalable payment products, whilst also allowing for flexibility, it has continued to gain traction within the payments industry and is increasingly becoming the preferred payment route for FinTechs.

We have put together this guide to provide clarity on BIN sponsorship and help you gain a better understanding of what BIN sponsorship is, the different routes that can be taken within a BIN sponsorship, and the benefits BIN sponsorship could have for your company.

What Is BIN Sponsorship?

A BIN sponsorship is a single compliant connection between a card scheme network and an organisation, which allows for transactions to be processed and cardholder funds to be settled. Having a BIN sponsor, such as Transact Payments, enables businesses to perform many operations of a financial institution through them, without having to obtain banking licenses.

We’ve broken down the term BIN sponsorship:

BIN – stands for Banking Identification Number, and it refers to the initial set of four to six numbers within the long card number that is on the front of a payment card. These numbers are used to identify the banking institution that has issued the card and are used to match transactions to the issuer to ensure a smooth customer journey.

Sponsorship – refers to the relationship between the client and a sponsor (the issuer of the BIN). To be a BIN sponsor, the issuer has to be a direct scheme member of the major card schemes (i.e. MasterCard and Visa). As scheme members, banking institutions can sponsor their clients to use scheme-approved BINs and account ranges.

When it comes to issuing cards through a BIN sponsorship, you must abide by the local requirements and regulations in the country a business is wishing to issue a card in, and the BIN sponsor must have licenses to issue in those countries. Despite what some companies may claim, there are currently no global issuers of BIN sponsorships, due to these requirements. At Transact Payments, we provide active BIN and Sub-BIN ranges in 25 European countries and 17 different currencies.

To obtain a payment card, other parties are needed, and as a BIN sponsor, we have the connections to ensure all relevant parties are involved.

When Are BIN Sponsorships Used?

There are several situations, where a BIN sponsorship may be sought after by a business. These situations include when a business is looking to add:

  • Corporate expense cards
  • General spend cards
  • Gift cards
  • Money transfer cards
  • Travel and foreign exchange cards
  • Payroll and payroll-plus cards
  • Affiliate commission cards

Depending on the needs of the business, and the intended use, these may be issued as physical, virtual prepaid, debit, credit or tokenized cards.

What Routes Can Be Taken During BIN Sponsorship?

When it comes to BIN sponsorship, there are a number of routes that can be taken, these include a dedicated BIN sponsorship route, settlement only route and service provider route.

What Are the Benefits of BIN Sponsorships?

BIN Sponsorships allow businesses to access major card schemes without having to obtain their own licenses, which is typically a long and strenuous process. Instead, BIN sponsorships allow businesses to quickly access payment and major card schemes, by using their sponsor’s licenses.

Going through a BIN sponsor is beneficial, as they are able to guide a business on the laws and regulations of issuing payment cards in those countries and ensure that their programme adheres to the Scheme rules and regulatory requirements.

BIN Sponsors can also guide businesses through the BIN setup process and perform ongoing support and management to help you deliver a compelling programme.

Why Choose Transact Payments? 

You are in safe hands with the Transact Payments team, who have extensive knowledge of both regulatory and scheme requirements.

Transact Payments are licenced UK and European e-money institutions, and Principal members of both MasterCard and Visa. As a BIN sponsor, we can share our licenses with our clients, allowing them to perform operations of a financial institution without having to obtain banking licenses themselves.

We provide secure, flexible and innovative card and payment solutions. Our BIN sponsorship service is fully integrated with many leading processors, and we have the capabilities to integrate with any business’s proprietary processing system to enable a flexible, cost-efficient and fast program implementation, with ongoing management that can be relied upon.

Our solutions are used by regulated financial institutions, financial services companies, and marketing organizations.

We are transparent about everything we do at Transact Payments, and we are actively working to raise industry standards. When it comes to BIN sponsorship, we work with our clients to decide the best route, and if we feel BIN sponsorship is not worthwhile for your business, then we will be up front about it. Get in contact with our experts today to find out more about our BIN Sponsorship scheme.

The post The Ultimate Guide to BIN Sponsorship appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/ultimate-guide-bin-sponsorship/

How to make money ironing

So, you want to spend your spare time ironing?

Let’s just say, better you than us!

Since that’s what most people think, there’s an extremely high demand for efficient ironing services that do quality work. People will rather pay extra to outsource their laundry than iron it themselves and that’s where you come in.

If you can get your hands on some coat hangers and know your way round an ironing board, this may well be the money-maker you’ve been looking for.

Read MoneyMagpie’s quick guide to starting your own ironing business below:

 

What’s involved in an ironing business?

Electric iron next to pile of folded laundry

In order to offer a high quality ironing service, you will need the essentials: a good iron and ironing board. It’s worth investing in good quality tools – it’ll make the labour easier and there’ll be less of a chance they damage your customers’ clothes. You should also have experience ironing, even if it’s just your own garments, and know the basics, for example, different heat settings for various types of fabrics. You’ll probably want to offer your clients higher ironing standards than you do for your own clothes.

There may already be an ironing service in your vicinity with plenty of customers, so delivering the best possible results is of the utmost importance. Do some market research to check what others offer in terms of pricing, services and delivery options. Then have a think about how you can top their offer.

Starting out ironing for cash

You basically have two options:

  1. Sign up with an agency,
  2. Or start your own ironing business.
ironing agencies

With the first option, it’s as simple as finding the closest agency and convincing them that you’re good at ironing. You can find it online through a quick search for iron agency and the name of your area.

Different agencies provide different services – some include alterations and repairs – so find one that best suits your skills.

When you sign up with an agency, they deal with administrative aspects such as insurance, however, if you must be registered as self-employed (and the agency should tell you this), you will have to consider some income tax issues which you can read about in this article on paying tax on your extra income.

Some agencies simply put you in touch with a local customer and leave you to arrange payments yourself.

Others have clients who typically need housekeeping, cleaning and ironing work. So, they match an ironer to their client’s needs and allow the two parties to agree a price.

If you decide to  collaborate with an agency, the work is normally part-time and often flexible.

Payment ranges from hourly rates to a fee per item or a fee per pound.

In general, you can expect to earn between:

  • £8 and £12 per hour
  • 50p and £1 per item
  • 50p and £1 per pound

Although some agencies won’t require you to drive, having wheels definitely makes your job easier. If you don’t already have a vehicle, read our article on car leasing.

starting your own business

The big advantage of running your own operation is that you get to keep all of the money! You also get to work whenever you want and pick your clients.

The downside is that you have to do all the work of advertising, invoicing, dealing with customers and so on.

However, if this doesn’t put you off, read on to see how you can get all of this going.

 

How do I start my own ironing service?

Woman ironing in the living room/lounge

Research

Start by scouring your local paper and in-shop windows to find out how stiff the competition is. Have a quick search online too and check any local Facebook sites – people often advertise on community or neighbourhood pages.

If there’re lots of ironing services available already, there probably won’t be room for any more.

If, however, you don’t notice any, great start. There may actually be demand for your services. A good way to get your business off the ground is to start small and gradually build it as you gain more clients.

For tax purposes, it’s important that you register as self-employed within three months of working for yourself. Visit Gov.uk to find out more.

Services

Start by offering a simple ironing service and then take things from there. You can also offer seasonal services, such as special offers for school uniforms in September or polishing up people’s outfits for the wedding season.

And you can branch out. If you’re a confident sewer, for instance, your talents will definitely come in handy. You can offer mending and even washing services too.

But it’s not just about getting stuff ironed. Remember – presentation is everything. It’s common practice to return a customer’s ironing in a clear plastic bag or on hangers, so be sure to have a constant supply of these. You can ask your clients to include their own hangers when you pick up their order but make sure you have some extras on hand.

A major service that most customers appreciate, is collection and delivery. It’s acceptable to charge a small fee for this, based on the cost of fuel and time spent driving.

On the plus side, when you register as self-employed, you can claim the tax back for the costs incurred when driving to and from the customer – so keep all your petrol receipts.

Costings

The starting-out cost of an ironing gig is low but setting up a budget is an essential part of any business – and it shouldn’t take too long.

All you have to do is draw up a list of expenses – including supplies, fuel, advertising, rent etc – and work out their total. When you quote customers, ensure that you cover all these bases and also add an amount for labour. It’s a good idea to compare your prices with other businesses offering ironing services. Many people in the ironing business admit they started out charging way too little and found it hard to increase their prices later as it posed the risk of losing good clients. Make sure you’re confident your fees reflect the work you put into your business.

Advertising

There’s lots of different ways in which you can advertise your ironing business but word of mouth remains the best. So, let all your friends, family and work colleagues know that you do this and ask them to help you spread the word.

It will also help to set up a Facebook page for your business. You  can use it to post regular updates and it’s a place where your customers can share their reviews. If they’re positive, it’ll encourage others to use your services.

You can also consider advertising in shop windows, libraries, your local paper, the Yellow Pages and, eventually, even setting up your own website.

 

Top tips for making money with ironing

Folded clothes on ironing board

Running an ironing business doesn’t have to be complicated but there are a few things you should keep in mind:

  • Get some business cards printed cheaply with Vistaprint and hand them out at every opportunity. You could also design some simple leaflets and deliver them to houses in your neighbourhood.
  • Smokers need not apply. If your customers get a whiff of cigarette smoke on their clothes you won’t be expecting any repeat business. It’s also a good idea to work away from strong cooking smells and pets (allergies).
  • Ironing in the summer can be hot work so pick up a cheap fan to keep you cool while you’re working.
  • Good professional indemnity insurance is a must in case you iron a hole in anyone’s designer suit. Accidents happen!
  • Advertise your services on free local sites like Facebook groups, local supermarket notice boards and cheaper places like Gumtree.
  • Websites such as Indeed or Totaljobs also post ironing jobs every so often so make sure you set up job alerts. Freelance sites like PeoplePerHour could also be a good way to find new clients.

Hopefully you now know everything you need to start ironing to ramp up your income. The beauty of this money making strategy is how easy and flexible it is to set up. Your ironing gig can be as small as only doing a few shirts for someone you know or it could be a proper full-time job. You can iron when kids are in bed or while watching TV. Happy ironing!

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