Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product.
The update means that SSD conversion upload requests to the Google Ads API are also no longer supported.
Why we care. If you relied on SSD, Google said to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. Work with your Google Ads account team to update the feature.
Improving shop sales reports. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. It impacts businesses falling into:
Error message. Users previously allowlisted for this feature will now receive a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when attempting to upload SSD conversions. However, existing SSD conversions will continue to be available in reports.
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When assessing a home’s value, most people think about factors like location, square footage, and the structure’s overall condition. While these are undeniably important aspects, there’s another critical element that often gets overlooked – plumbing. The plumbing system in your home plays a significant role in its overall value, and in this article, we’ll explore the link between plumbing and the positive and negative effects it can have on your home’s value.
The Role of Plumbing in Home Value
Plumbing is often called the “hidden infrastructure” of a home, and it’s not hard to see why. It’s tucked away behind walls and beneath floors, largely out of sight and mind. However, this concealed system is a crucial component of your home’s functionality, and its quality can substantially impact your home’s value.
First and foremost, the state of your plumbing system can be a major factor for potential homebuyers. When buyers are looking for a new home, they want the peace of mind that comes with knowing they won’t face costly plumbing repairs or renovations shortly after moving in. Homes with modern, well-maintained plumbing systems are often more attractive to buyers and can command higher prices.
Plumbing issues can dramatically reduce a home’s value. Leaky pipes, water damage, or an outdated plumbing system can give buyers pause and lead to lower offers. In essence, the better your plumbing, the more you can expect your home to be worth.
Plumbing Upgrades and Home Value
Investing in plumbing upgrades is one of the most effective ways to increase your home’s value. Modern plumbing fixtures and systems not only enhance the functionality of your home but also appeal to potential buyers who appreciate the convenience and efficiency of newer plumbing.
Consider upgrading to low-flow toilets, energy-efficient water heaters, and fixtures with the latest technology. These improvements save you money on utility bills and make your home more attractive to eco-conscious buyers.
Additionally, kitchen and bathroom remodels, including plumbing upgrades, are well-known for providing a strong return on investment. When done correctly, these projects can significantly boost your home’s value and appeal.
Plumbing Issues and Home Value
On the flip side, plumbing problems can be a significant detriment to your home’s value. Issues like leaky pipes, corroded pipes, or an unreliable sewer system can result in costly repairs. Buyers often factor in the potential repair costs when making an offer, leading to lower sale prices or longer times on the market.
In some cases, plumbing issues can even deter potential buyers altogether. A home inspection that uncovers plumbing problems can lead to negotiations and decreased offers, making it vital to address these issues proactively.
During the appraisal process, a qualified appraiser evaluates your home’s worth based on various factors. Plumbing quality and condition are among these factors, and they can significantly impact your home’s appraisal value.
Appraisers take into account the condition of plumbing fixtures, the presence of any leaks or damage, and the overall functionality of the plumbing system. Ensuring your plumbing is in good condition before an appraisal can help your home receive a more favorable valuation.
It’s worth noting that appraisers may also consider recent plumbing upgrades as a positive factor in your home’s value. So, if you’ve invested in modernizing your plumbing system, be sure to provide documentation to the appraiser to support the higher value of your property.
Maintenance and Home Value
Regular plumbing maintenance is essential for preventing costly repairs and preserving and enhancing your home’s value. Simple tasks like fixing leaks promptly, clearing clogged drains, and having routine inspections can extend the life of your plumbing system and prevent minor issues from becoming major problems.
Buyers appreciate homes with a documented history of proper plumbing maintenance, as it gives them confidence that the plumbing is in good condition. Additionally, it can help your home stand out in a competitive real estate market.
Plumbing Certification and Documentation
When it comes to proving the quality of your plumbing system, documentation matters. Having plumbing certifications and records of maintenance and upgrades can instill confidence in potential buyers.
Before listing your home, gather all relevant documentation, such as plumbing inspection reports, receipts for plumbing upgrades, and records of any plumbing work done on the property. Presenting these documents to potential buyers can help justify your asking price and expedite the sale process.
Hiring Professionals for Plumbing Upgrades and Repairs
For homeowners looking to enhance their plumbing system and, consequently, their home’s value, hiring licensed and experienced plumbers is crucial. While some plumbing tasks can be DIY-friendly, complex projects and upgrades should be entrusted to professionals who can ensure the work is done correctly and up to code.
When selecting a professional plumber, do your due diligence. Check for licenses, read reviews, and ask for references. Additionally, be sure to obtain the necessary permits for any plumbing work and schedule inspections as required by local regulations.
Conclusion
In real estate, plumbing isn’t just about pipes and fixtures; it’s a vital element that can significantly impact your home’s value. Understanding the connection between plumbing and home value is essential if you’re looking to sell your home or simply want to preserve its worth.
By investing in plumbing upgrades, promptly addressing plumbing issues, and maintaining your plumbing system, you can enhance your home’s value and attract buyers willing to pay a premium for a well-maintained, modern plumbing system. Remember that a little investment can yield substantial returns when it comes to plumbing and home value.
In the vibrant age of digital evolution, starting a small business from home has never been more feasible. With the right strategies and techniques, entrepreneurs can establish, grow, and promote their businesses right from their home offices.
One vital element to the success of any business, whether brick-and-mortar or home-based, is effective marketing. It’s the cornerstone of visibility and growth. We’ll delve into marketing techniques that small business owners can deploy immediately. Whether you’re renting in NYC, Washington D.C., San Diego, or anywhere else in the US, take your business to the next level, all from the comfort of your workspace at home.
1. Harness the Power of Social Media
The reach and influence of platforms like Instagram, Facebook, and LinkedIn cannot be overstated. These social media monsters offer a direct channel for you to engage with your audience, promote your products, and build unwavering brand loyalty.
Create regular content tailored to your target audience. Use high-quality images and compelling captions, and consider investing in sponsored ads for broader reach.
Pro Tip: Explore platform-specific features. For instance, Instagram Stories can be a great way to showcase behind-the-scenes snippets of your business or promote limited-time offers. Instagram is also always rolling out new features and updates — trying them out is a great way to please the algorithm and get your posts shown to more of your followers.
2. Content Marketing Through Blogging
A blog is a potent tool in the hands of a savvy business owner. Not only does it help to establish authority in your niche, but it also drives organic traffic to your website. Ensure your content is valuable, relevant, and optimized for search engines. Address problems your target audience might be facing and offer solutions.
For instance, if you’re in the real estate niche, a blog post about “The Challenges and Solutions of Renting in NYC” would be a magnet for potential clients looking for rooms or apartments.
3. Email Marketing
Direct communication via email remains a preferred method for many consumers. By building a list of interested parties and potential customers, you can send out newsletters, promotions, or updates directly to their inboxes. Tools like MailChimp or ConvertKit can help automate this process and provide valuable analytics.
Pro Tip: Avoid spammy tactics like inbox flooding. Make sure your emails provide genuine value and include an easy opt-out option to maintain trust.
4. Leverage Referral Programs
Word of mouth remains a dominant force in the world of marketing. By creating an affiliate or referral program, you can incentivize satisfied customers to refer their friends and family. This technique not only expands your reach but also builds a community of brand advocates.
5. SEO (Search Engine Optimization)
Optimizing your website or online store for Google can significantly increase visibility. By ensuring your site’s content is SEO-friendly, you can drive organic traffic without paying a dime on advertising.
Tools like Google’s Keyword Planner, Ahrefs or SEMrush can provide insights into what keywords potential customers might use to find your business.
Pro Tip: SEO is not just about keywords. Ensure your website is mobile-responsive and has fast loading times. The content should be up to scratch — no one will trust a website littered with spelling errors.
6. Engage in Online Networking
Virtual networking events, webinars, and online workshops have gained prominence, especially in recent times. Platforms like Zoom or Microsoft Teams facilitate these gatherings. By participating in (or even hosting) such events, you can establish your brand’s presence and engage with potential clients or collaborators.
7. Collaborative Marketing
Reach out to non-competing businesses in your niche or related industries to collaborate with marketing. Make sure you’re collaborating with companies and businesses with similar values. For instance, if you have a home décor business, you could collaborate with a company specializing in home cleaning services. Joint webinars, shared social media posts, or even bundled promotions can be a great way for both parties to reel in new customers.
8. PPC (Pay-Per-Click) Advertising
While organic reach is excellent, sometimes, a little investment can go a long way. Platforms like Google Ads allow businesses to create targeted ads that appear when specific keywords are searched. While this technique requires an investment, it can yield impressive returns if done correctly.
Pro Tip: Start small, monitor your results, and adjust your strategy accordingly.
9. Explore Video Marketing
Platforms like YouTube or Vimeo offer opportunities to showcase product demos, tutorials, or even customer testimonials. Videos can be more engaging than written content, and, a lot of the time, you can repurpose it across various platforms. For example, you could turn a YouTube video into shorter Instagram reels or TikTok videos.
10. Localized Marketing
Even if you’re operating your business from home, don’t neglect the local community. Use platforms like Google My Business to list your enterprise, encouraging local customers to find you. Even a bakery business run from the comfort of your own kitchen can become a local favorite.
Conclusion
In conclusion, marketing a small business from home might seem challenging, but with the plethora of digital tools and platforms available, it’s more accessible than ever. The key is to remain authentic, consistent, and adaptive to changes. By integrating the techniques mentioned above, business owners can navigate the realm of online marketing, driving growth and establishing a formidable brand presence. Whether you’re just starting or looking to expand, there’s no better time to amplify your marketing endeavors.
Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product.
The update means that SSD conversion upload requests to the Google Ads API are also no longer supported.
Why we care. If you relied on SSD, Google said to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. Work with your Google Ads account team to update the feature.
Improving shop sales reports. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. It impacts businesses falling into:
Error message. Users previously allowlisted for this feature will now receive a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when attempting to upload SSD conversions. However, existing SSD conversions will continue to be available in reports.
Get the daily newsletter search marketers rely on.
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Google Ads has confirmed that it is going to update the Location asset requirements in December.
The update will clarify the types of location assets that are not permitted on Google Ads.
Locations that will not be allowed as Location assets include:
Locations that are closed
Locations that are not recognized by Google
Locations that do not match the business running the ad.
Assets with products or services that do not match the specified location.
Why we care. Using location assets in ads lets you display important business information, like the address and phone number, boosting conversion potential. Not following these requirements may mean leaving out crucial details, potentially harming your return on investment.
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In today’s digital age, the necessity for startups to rent office spaces from the onset is rapidly fading. Often, a room within your home suffices as the incubator for your grand ideas, but the need for a larger workspace may become evident as your business flourishes.
While the move often signals growth and success, it’s not without its challenges—potential downtimes and decreased productivity being among the most significant. This guide provides insightful advice on smoothly transitioning your home business into a larger workspace without hampering productivity.
Early Planning: A Key Step in Moving Your Home Business
A successful transition from a home office to a larger workspace hinges on meticulous planning. Consider beginning this process three months in advance, regardless of your office size. This time frame allows sufficient room for creating a detailed timeline, which should encompass all aspects of the move.
One beneficial strategy is to start packing items currently not in use well ahead of the move. This approach lessens the burden as the moving day approaches and prevents any rush that could lead to errors or oversights.
Set a Budget: An Essential Step in the Moving Process
As you plot your transition to a larger workspace, establishing a comprehensive budget is just as vital as planning the move. For a start, you’ll need to factor in the cost of the actual move. This includes hiring a moving company, packing materials, and transportation expenses. A tool like Agoyu’s moving cost calculator can be an excellent resource for estimating these costs accurately.
However, it’s crucial to acknowledge that not all expenses directly relate to the physical move. A portion of your budget should be set aside for system setups in your new workspace. For instance, you may need to invest in new software or hardware or upgrade your network infrastructure.
Moreover, the reality of unforeseen costs demands attention. Contingency funds for emergencies, insurance, and liability are key elements within a well-rounded budget. For instance, damage to valuable equipment during the move could incur repair or replacement costs.
Preparing Your Employees
As much as the relocation indicates business growth, it might pose a challenge to your staff and influence their productivity. So, consider facilitating their commute or moving arrangements that might be necessary to minimize disruption. In the event of long-distance relocation, offering support like relocation packages could alleviate some of the complexities.
Moreover, including your employees in planning can foster a sense of responsibility and ownership, facilitating a smoother transition. Delegating moving-related tasks according to their skills and abilities may expedite the process and ensure nothing is overlooked.
Your customers are the royalty who deserve diligent preparation for major changes, such as relocation. Even with meticulous planning, downtimes might be unavoidable during the transition. Fortunately, a well-prepared customer base can help manage these inconveniences effectively.
Start informing your customers about the impending move several weeks in advance. The timeline may vary depending on your specific business operations and customer base. Regular updates about the move, through email newsletters or social media posts, could inform them of the progress and any potential disruptions to your services.
Preparation doesn’t end with informing your customers. It extends to setting realistic expectations. You may need to highlight that disruptions could occur despite your best efforts. This transparency not only prepares them for potential downtimes but also strengthens trust.
Conclusion
Relocating your home business to a larger workspace signifies growth and opportunity. While it presents challenges, meticulous planning, involving your employees, preparing your customers, and smart budgeting can ensure a seamless move, marking an exciting new chapter for your business.
Have you been in a minor accident with a car and suffered no injury? Are you overwhelmed by the insurance process and trying to decide which claims to make and how to move forward with your case?
If so, you should find a non-injury car accident lawyer to navigate the legal territory for you. A non-injury accident lawyer can help you determine what is covered by no-fault insurance and how to get the compensation you deserve.
Keep reading to learn how to find the right lawyer for your case.
Determining Fault
Figuring out who is at fault in a car accident can be tricky. Lawyers look at all the details of your accident. They check if the other driver didn’t follow the rules of the road or, perhaps, were driving carelessly.
It could even be that their car was not in good shape. Non-injury lawyers find out these things. They use this information to show the insurance company who was at fault.
This helps to make sure that you get a fair deal. With the help of an accident lawyer, you can trust that your claim is in good hands.
Dealing with Insurance Companies
Interactions with insurance companies can be tough, especially after a car accident. They might confuse you with big words or try to give you less than you deserve. That’s where non-injury lawyers step in.
Lawyers talk with the insurance companies for you and fight for fair payment. You don’t have to worry about understanding all the insurance matters. So you can focus on what’s most important — getting back to your normal life.
Maximizing Compensation
Maximizing your compensation is our top priority. Non-injury lawyers work hard to get the most money possible from your claim.
How do they do it? They look at everything — the damage to your car, medical bills, if any, and even how the accident affected your life. They then use this info to build a strong case.
This way, you can make sure the insurance company pays what’s fair. With non-injury lawyers, you can be confident that you won’t be short-changed in your claim.
Avoiding Common Pitfalls
Avoiding common mistakes is crucial when dealing with car accident insurance claims. Sometimes, people say too much or not enough.
Others might forget to gather important information at the accident scene. Some even accept the first offer from the insurance company, which might be way less than they deserve.
But you don’t have to worry about all this. Experienced lawyers, such as Steve Dimopoulos Expert in Car Accident Cases, know these pitfalls and how to avoid them. Non-injury lawyers help you make the right moves, keeping your claim safe and strong.
Negotiating Settlements
Negotiating settlements is a key part of your car accident claim. A non-injury accident attorney knows how to fight for a good deal. They don’t just take the first offer.
Instead, they go back and forth until you reach an agreement that’s fair to you. The goal is to ensure you get the money you need to cover all your costs. With non-injury lawyers, you can relax knowing we’re working hard to get you the best outcome.
Contact a Non-Injury Car Accident Lawyer Today
Navigating insurance claims after a non-injury car accident can be a complex process. But, having a trusted non-injury car accident lawyer by your side can ease this burden.
Don’t hesitate to seek legal help for your non-injury car accident. Contact a trusted lawyer today for a free consultation.
For more informative articles, please visit the rest of our blog.
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions.
When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window.
This helps advertisers gauge the impact of these engaged views on conversions.
Why we care. Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment.
Key benefits. TikTok claims that the new measurement tool provides several key benefits, including:
Better understanding of ad impact beyond clicks: Tracking conversions on TikTok goes beyond a simple click-and-convert scenario. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business.
Fuelling campaign performance with more signals: TikTok Ads Manager will receive more high-quality signals to optimize and enhance the performance of your campaigns over time by showing your ads to users who are more likely to take action.
Balanced measurement across different channels: Aligning attribution methods with other platforms allows for a more accurate comparison of performance, ensuring fair measurement of results across different platforms.
Combined measurement approach. TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. With this enhanced attribution methodology in place, the total conversions reported on TikTok Ads Manager include the following:
Click-through (CTA) and view-through (VTA) conversions driven by last click and view that are currently validated and reported by MMPs.
Engaged view conversions as measured by our new EVTA touch-point. These conversions are currently reported as Click-through (CTA) conversions on MMP reporting.
Additional click-through (CTA) conversions driven by clicks on TikTok ads that are not currently reported in MMP’s last-click attribution model.
What TikTok is saying. A spokesperson for TikTok said in a statement:
“The mobile advertising landscape has evolved. Today’s users encounter a wide variety of ad types across multiple different platforms, each with its own format, flow and level of interactivity.”
“Understanding the impact that different touchpoints and marketing channels have on driving user actions, such as app installs or purchases, remains a constant challenge for app advertisers.”
“To see the true impact of your TikTok ads, we recommend you turn on VTA, EVTA and CTA with the maximum attribution window and ensure that the attribution windows on TikTok Ads Manager are the same as your MMP setting. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”
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TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions.
When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window.
This helps advertisers gauge the impact of these engaged views on conversions.
Why we care. Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment.
Key benefits. TikTok claims that the new measurement tool provides several key benefits, including:
Better understanding of ad impact beyond clicks: Tracking conversions on TikTok goes beyond a simple click-and-convert scenario. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business.
Fuelling campaign performance with more signals: TikTok Ads Manager will receive more high-quality signals to optimize and enhance the performance of your campaigns over time by showing your ads to users who are more likely to take action.
Balanced measurement across different channels: Aligning attribution methods with other platforms allows for a more accurate comparison of performance, ensuring fair measurement of results across different platforms.
Combined measurement approach. TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. With this enhanced attribution methodology in place, the total conversions reported on TikTok Ads Manager include the following:
Click-through (CTA) and view-through (VTA) conversions driven by last click and view that are currently validated and reported by MMPs.
Engaged view conversions as measured by our new EVTA touch-point. These conversions are currently reported as Click-through (CTA) conversions on MMP reporting.
Additional click-through (CTA) conversions driven by clicks on TikTok ads that are not currently reported in MMP’s last-click attribution model.
What TikTok is saying. A spokesperson for TikTok said in a statement:
“The mobile advertising landscape has evolved. Today’s users encounter a wide variety of ad types across multiple different platforms, each with its own format, flow and level of interactivity.”
“Understanding the impact that different touchpoints and marketing channels have on driving user actions, such as app installs or purchases, remains a constant challenge for app advertisers.”
“To see the true impact of your TikTok ads, we recommend you turn on VTA, EVTA and CTA with the maximum attribution window and ensure that the attribution windows on TikTok Ads Manager are the same as your MMP setting. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”
Get the daily newsletter search marketers rely on.
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Meta has previewed two new generative AI tools for video asset creation and picture editing.
The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts.
Why we care. Instantly generating various video assets and image edits reduces the back-and-forth time between creative and media teams, freeing up resources for strategic tasks like audience analysis. Quick access to diverse creatives can also serve as inspiration for marketers.
Emu Video. Meta’s latest generative AI tool for video creation, named Emu Video, is built upon the technology from the company’s “Emu” AI research project. This tool enables creators to generate short video clips using text prompts. Emu Video can produce high-quality video content from simple text or still image inputs. The same model can also animate user-provided images based on a text prompt, surpassing previous work by a significant margin and setting a new state-of-the-art standard.
Emu Edit. Meta’s new picture editing tool, Emu Edit, enables flexible editing through detailed instructions, handling tasks such as local and global edits, background removal and addition, color and geometry transformations, detection, segmentation, and more. Emu Edit accurately follows instructions, ensuring that pixels unrelated to the specified tasks in the input image remain unchanged.
What Meta is saying. A spokesperson for Meta said in a statement:
“Although this work is purely fundamental research right now, the potential use cases are clearly evident. Imagine generating your own animated stickers or clever GIFs on the fly to send in the group chat rather than having to search for the perfect media for your reply.”
“While certainly no replacement for professional artists and animators, Emu Video, Emu Edit, and new technologies like them could help people express themselves in new ways — from an art director ideating on a new concept or a creator livening up their latest reel to a best friend sharing a unique birthday greeting. And we think that’s something worth celebrating.”
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Deep dive. Read Meta’s Emu Video and Emu Edit announcement in full for more information.
