December 2023 – Page 6

My Journey Saving Cashback Earnings

It is not often that an article lands in my inbox for a product I already use. JamDoughnut’s Cashback App is one of them.

I have been using JamDoughnut for just over a year, after it was hugely recommended by fellow MoneyMagpie Izzy. I can say with all faith that it is great, fast and so easy. The simple version is that with the app, you can earn up to 20% instant cashback when you spend with 100s of retailers, online & instore.

This includes hundreds of popular brands, no more waiting for months wondering whether your cashback has been tracked, and no more delayed or missing claims: rewards are paid in your wallet as soon as you make a purchase.

After using JamDoughnut, more than I even thought I would, to buy items I was planning on buying anyway – and receiving cashback for my efforts – I then got the cashback bug so much so that this Christmas I decided to try something new. I was going to try and do my Christmas shopping (instore and online) using the app and to then see how much money I could save by New Year. I would then be moving all money made via cashback to a separate pot and seeing if I can amass a good amount.

Why is JamDoughnut better than other cashback apps?

While cashback sites are familiar to lots of us now, there’s an almost overwhelming amount to choose from. They all do what they say on the tin: they reward users with cash for doing their shopping or paying for services via the cashback site or app (often by using a referral link). But usually we have to wait days or weeks (sometimes even months), to get our rewards.

With JamDoughnut YOU GET INSTANT CASHBACK– literally as soon as you confirm your purchase.

Sign-up to JamDoughnut here now.

Sounds good: How Do I use Jam Doughnut?

It really is very easy and based on a points system. When you are about to make a purchase (instore or online) you can easily buy vouchers to the exact amount and pay with those via the app. You will then get up to 20% of your budget back as soon as the payment is made.

Where can I use it?

Aldi

I have had great luck and been able to use my JamDoughnut app pretty much everywhere. I even got 8% return back on my festive COSTA coffee last week. One of the real saving graces is that you can use them in the supermarket. And while I haven’t done my Christmas food shop just yet, I will 100 per cent purchase some ALDI credit at checkout.

So how is that cashback saving pot looking?

Well, not only have I been able to get all the presents I was looking for, but the JamDoughnut app has also suggested a number of items I hadn’t even considered, using the site’s recommendations that show all the best deals going for Christmas bargains. And so the cashback pot now stands at £80: that’s £80 I wouldn’t have made had I shopped without the app, and £80 I can now either save for New Year funds or put towards more gifts… I’ve chosen the former!

Sign-up to JamDoughnut here now.

Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.

While this is a paid article for MoneyMagpie, this is an honest review so the author was allowed to express personal preference.

The post My Journey Saving Cashback Earnings appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/my-journey-saving-cashback-earnings

6 things that happen when Googlebot can’t crawl your website

Ever wondered what would happen if you prevented Google from crawling your website for a few weeks? Technical SEO expert Kristina Azarenko has published the results of such an experiment.

Six surprising things that happened. What happened when Googlebot couldn’t crawl Azarenko’s site from Oct 5 to Nov. 7:

Favicon was removed from Google Search results.
Video search results took a big hit and still haven’t recovered post-experiment.
Positions remained relatively stable, except were slightly more volatile in Canada.
Traffic only saw only a slight decrease.
An increase in reported indexed pages in Google Search Console. Why? Pages with noindex meta robots tags ended up being indexed because Google couldn’t crawl the site to see those tags.
Multiple alerts in GSC (e.g., “Indexed, though blocked by robots.txt”, “Blocked by robots.txt”).

Why we care. Testing is a crucial element of SEO. All changes (intentional or unintentional) can impact your rankings and traffic and bottom line, so it’s good to understand how Google could possibly react. Also, most companies aren’t able to attempt this sort of an experiment, so this is good information to know.

The experiment. You can read all about it in Unexpected Results of My Google Crawling Experiment.

Another similar experiment. Patrick Stox of Ahrefs has also shared results of blocking two high-ranking pages with robots.txt for five months. The impact on ranking was minimal, but the pages lost all their featured snippets.

Original source: https://searchengineland.com/when-googlebot-cant-crawl-your-website-435806

Google Ads will no longer respond to hybrid multicall requests

Google Ads will stop responding to multicall requests within hybrid setups from January 2024.

The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps.

Why we care. Publisher apps must ensure they comply with the updated rules, as Google Ads has issued a warning that it will cease purchases from publishers deliberately evading multicall detection.

Risks of non compliance. Starting January 20, 2024, Google Ads may suspend purchases on publisher apps for one week to one month, depending on the extent of previously detected abuse. The platform is actively investing in systems to identify publishers attempting to bypass multicall detection, emphasizing a focus on detecting multicall behavior.

Evading multicall detection. An example of a technique employed to evade mutlical detection includes but is not limited to:

Ad unit representation: This involves frequently creating, using, or changing new ad units in multicall queries. Ad unit misrepresentation is usually done to hide the presence of related multicall requests.

Why now? Starting October 31, 2023, Google Ads stopped buying ads for multicall requests in waterfalls without a bidding ad unit. However, Google continued interacting with waterfall mediation on the condition that there was only a single call within the waterfall, facilitating the transition to real-time bidding. The next step in Google’s strategy is to stop responding to multicall requests within hybrid setups.

What is mediation? Mediation is a tool that helps you efficiently manage the ad sources for displaying ads in your apps. It enables you to send ad requests to multiple sources, ensuring you find the best available options to fill those requests. There are two types of mediation in Google Ads:

Bidding: With bidding, ad sources compete in a real-time auction to fill your ad requests.
Waterfall: In waterfall mediation, ad sources are called one by one based on the average eCPM (how much an advertiser pays for an ad space per unit of 1,000 ad impressions) you set, not on what the ad source is willing to pay.

What is a hybrid setup? In AdMob, a hybrid setup uses using both bidding and waterfall ad sources in mediation groups.

What is an ad source? An ad source is a platform or provider that serves ads in your app. In your AdMob account, go to the ad source page to set up or view available sources. You can find it by logging in, clicking “Mediation” in the sidebar, and selecting either the “Waterfall sources” or “Bidding sources” tab.

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Deep dive. Read Google’s announcement in full for more information.

Original source: https://searchengineland.com/google-ads-no-respond0hyrbid-multicall-requests-435808

Top Tips for Selling Home Decor Online

Home Business Magazine Online

As an online vendor of home decor items, you may have encountered particular difficulties regarding exhibiting your goods and giving clients an engaging experience. One of the challenges is that it’s practically hard to duplicate your studio setting to fit your consumers’ personal spaces, such as their kitchen island or patio, unlike apparel. Selling home décor items in online marketplaces, social media, or an ecommerce website demands a unique touch, from capturing the ideal visual representation of your products to handling the intricacies of shipping and logistics. But do not worry—we have successfully figured out how to sell home decor items online. These hints can help you achieve your goals:

Keep it trendy and seasonal

Make a schedule for the holidays like Christmas, Hanukkah, Kwanzaa, Halloween, Valentine’s Day, etc, so you can plan and present interesting live selling events on social media. As the season approaches, you can get wholesale decoration items to avoid inconveniences like shipping delays. Here are some ways to sell during the seasons:

You can use the long Christmas season to sell themed decor items. For instance, you can demonstrate how to decorate the Christmas tree and other items.
Emphasize “Valentine’s-themed” home décor on your social media channels. Use static posts and reels to draw in viewers on Valentine’s Day.
As Halloween draws near, display adorable fall décor with a “pumpkin theme” to pique the interest of your fans.

Build excitement for your live sales events by luring clients with alluring offers, exclusive sneak peeks, and themed product debuts on social media.

Provide creative product bundles

We all know the joy of buying a well-curated bundle. Product bundles combine comparable items into a single package, saving customers money and enhancing convenience. Bundle products are typically very popular with consumers seeking variety and good value in their purchases because they provide a unique and well-made experience.

For instance, if you sell candles with a St. Patrick’s Day theme, pair them with green ornaments or trinkets to make them even more eye-catching! In this sense, you are already creating an aesthetic for your client. Your bundles include complementary items that will save your consumers time and effort by eliminating the need for them to consider every option.

Collaboration and cross-selling

Putting home décor items on display on your social media accounts is only the start. If you want to engage your audience and show off the benefits of your products, think about working with well-known influencers in related fields. For instance, consider collaborating with interior designers to create a fantastic synergy where they display your exquisite decor items in their designs. This win-win partnership enables cross-selling, referring each other’s products to your clientele, and expanding your reach through cooperative live selling events.

Everything relies on aesthetics

Your social media live streams will benefit significantly from adding aesthetics, capturing viewers’ attention, and uplifting their spirits. Use themes such as “baby shower,” “bridal shower,” or “Valentine’s Day” to highlight delightful home décor and draw in customers with charming accents.

Final words

Make sure the lighting is just proper to create a mood that brings out the best features of your home décor items.

The post Top Tips for Selling Home Decor Online appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/sales/selling-tactics/top-tips-selling-home-decor-online/

Opportunity in the Oil Sands

Home Business Magazine Online

Unveiling Business Prospects Across Industries in Alberta

In this guide, you can explore a range of opportunities that span across various industries in Alberta. These are not just limited to the energy sector. It’s a diversified field out there, waiting to be tapped.

Further, this resource provides a detailed analysis of investment opportunities in Alberta. It presents a convincing picture of the region’s economic strength and viability. In essence, it’s a testimony to Alberta’s robust economy.

In a nutshell, this guide is an invaluable tool for entrepreneurs, investors, and business leaders. If you’re keen to navigate the dynamic landscape of Alberta’s oil sands, this is your compass.

Exploring Alberta’s Oil Sands

Alberta, a province in Canada, is home to an enormous petroleum resource: the oil sands. This massive reserve is brimming with potential for both exploration and commercial use. In fact, Alberta’s oil sands are the third-largest proven crude oil reserve in the world. Only Saudi Arabia and Venezuela possess larger reserves.

The oil sands are primarily found in three major deposits. These are Athabasca, Cold Lake, and Peace River. Combined, these deposits stretch across an impressive 142,200 square kilometers of northern Alberta. This is an area rich in resources, capable of producing millions of barrels of oil each day. It’s a gold mine for businesses, ripe with opportunity.

Despite the potential, extracting oil from these sands isn’t a simple task. There are several challenges to consider.

For one, the extraction methods are intensive.
There’s also the matter of environmental impact.
Plus, global oil prices constantly fluctuate, affecting the profitability of any project.

To succeed in this sector, businesses must be strategic. They need to embrace technological innovation. And they have to implement measures to ensure sustainability. Despite the volatility, the oil sands of Alberta remain a promising prospect. This resource offers a world of opportunity for the ambitious and the innovative.

Opportunities in Energy Sector

Additionally, these exciting developments are not restricted to the oil sands or the renewable energy sector. The energy boom is also positively affecting other sectors in Alberta, propelling their growth and expanding opportunities.

For instance, the promising rise in the energy sector is stimulating the local economy, making it a favourable time to invest in other areas too. The flourishing energy sector indirectly supports the agricultural sector by providing cheaper and more sustainable energy options, making agribusiness profitable.

That’s why there could be no better time to diversify your portfolio. If you’re looking to tap into the vast potential of Alberta’s thriving petroleum industry, consider the unique opportunity like an Alberta gas station for sale to capitalize on the booming economy further. The synergistic growth of these sectors is set to bring about more prosperity and dynamism to Alberta’s economy in the years to come.

Diversified Business Prospects

Alberta’s oil sands are a powerhouse of economic opportunity. They fuel a variety of business prospects, reaching far beyond the energy sector.

Firstly, there are immediate opportunities for extraction and processing. These are the bedrock of the oil sands industry. But that’s not all. The demand for oil sands has also spurred growth in Alberta’s infrastructure and transportation sectors.

The need for equipment, materials, and professional services from the energy industry has triggered an expansion in manufacturing and professional services.

But the ripple effects of the oil sands industry don’t stop there. The surge in the workforce has led to a boom in other areas as well. The housing sector is growing, as are the retail and hospitality industries. All these sectors are experiencing growth as they cater to this influx of workers.

Lastly, Alberta’s commitment to environmental sustainability has paved the way for the rise of clean technology businesses. This shows that the influence of oil sands extends beyond mere energy production. Instead, it’s creating a complex web of business opportunities. It’s fostering a vibrant, diversified economy in Alberta.

Conclusion

Alberta’s oil sands are a treasure trove of opportunities. These opportunities are not confined to a single sector. Instead, they span across a multitude of industries, with a particular emphasis on energy.

Investors find Alberta’s diverse business opportunities appealing. The rich resources of this province promise an attractive return on investment. It’s like a magnet for investors, pulling them in with the promise of financial growth.

Moreover, Alberta is not just a domestic player. It holds a crucial position on the global stage as well, especially in the energy market. Its potential for business growth and economic expansion highlights its global significance.

Investing in Alberta’s oil sands is, therefore, a strategic move. It’s not just feasible; it could also be a gold mine. It’s a decision that could yield a handsome profit.

The post Opportunity in the Oil Sands appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/business-spotlights/opportunity-oil-sands-business-prospects-industries-alberta/

Google on maximizing PMax results and preparing for SGE

Automation has been a focal point in discussions within the PPC community this year.

Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing.

PMax: A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps within a single campaign.
SGE: A boxed-in AI-generated answer to a search query that appears above Google’s search results, including links, images, and a conversational mode for follow-up questions.

In an exclusive interview with Search Engine Land, Susie Vowinkel, Managing Director at Google Travel, provides insights into what advertisers can anticipate from these products as we move into 2024, addresses concerns and offers guidance on maximizing their effectiveness for optimal results.

Switching from manual to automation

Since its official launch in July, Google’s PMax has gained strong adoption within the digital marketing community. However, there is still room for improvement. Vowinkel highlighted that those hesitating to transition from manual methods may be overlooking significant opportunities.

“I have spent a lot of time with travel advertising over the last couple of months and everyone is talking about what they are doing with advertising on the AI front – so people do understand the potential of our AI solutions. However, we still have room to grow in terms of adoption.”
“Some advertisers out there are still trying to do this work manually when our AI solutions could really help them.”
“While there is strong adoption, there’s definitely more opportunity ahead.”

Unlocking PMax’s full potential

Elaborating on the reasons why advertisers should shift away from manual towards automated marketing strategies, Vowinkel emphasized:

“PMax utilizes your assets and the information you provide to reach consumers in the right way on the right platforms and with the right messaging.”
“It also takes a little bit of the guesswork out of trying to understand shifting seasonal behaviors – for example, summer travel may differ from travel during the holidays. Using PMax can save you from trying to manually figure out and understand what is is that you need to target.”

Vowinkel proceeded to present a case study showcasing how the global airline Lufthansa successfully reached its high growth targets for the year by utilizing PMax, achieving:

A 45% increase in customer acquisition.
A 59% rise in bookings.
A reduction of 27% in cost per action.

PMax assisted Lufthansa in achieving these outcomes by eliminating the guesswork in identifying and reaching its target audience effectively, according to Vowinkel.

Control concerns

PMax campaigns stand out as one of the most automated types within Google Ads. However, for some marketers, the level of control handed over to AI can be unsettling and has caused some concerns.

Addressing this issue, Vowinkel said:

“PMax was designed to take some of the need for control away.”
“It empowers folks to not have to manually try and anticipate or figure out [shifts in consumer behaviour]. For example, why one vacation destination was more popular last year and a different one is rising in interest this year. These things are really hard to anticipate.”
“So PMax was designed to help people not to have to understand as much and let the AI understand it for them. That’s why there is less control built into the product.”

PMax pitfalls

While PMax is gaining popularity among marketers, not everyone is confident in its capabilities as outcomes can vary significantly. Addressing common pitfalls with PMax campaigns, Vowinkel explained:

“Firstly, as it is a newer product, we have to wait for that growth and adoption, and then comes the deeper understanding of how the product works.”
“Secondly, a very important factor when it comes to PMax is what you incorporate into it – what you put into the product is going to help the outputs.”

Tips for using PMax

When harnessing PMax, Vowinkel suggested the following actions:

Set strong goals.
Incorporate a wide array of visuals and assets.
Use relevant audience lists.

Vowinkel noted that advertisers who follow these three steps have experienced “great success” and enabled AI to “work most effectively.”

Changes for 2024

In 2024, Google intends to further enhance the PMax product based on feedback from marketers. The primary focus in development is to explore new ways for advertisers to enhance the input they provide to PMax, recognizing that the product’s output is only as effective as the input it receives.

Vowinkel said:

“We’re thinking, how do we continue to work with partners on the quality of inputs and how will PMax continue to deliver on those goals.”
“That’s where we’ll continue to see the product evolve as we head into 2024 and beyond.”

The arrival of SGE

While SGE is currently in the experimental phase, SEOs anticipate a a significant impact on websites once it is officially launched. PPC marketers should also be prepared for an effect on advertising, given that Google recently tested a new SGE ad format just last month.

Commenting on what advertisers can expect, Vowinkel added:

“We don’t know exactly what the ad environment will look like or how it will be incorporated into SGE.”
“When we think about AI solutions, it’s definitely one of the more exciting things to come – but we just don’t know what it’s going to look like.”
“I encourage everyone that is interested to be playing around with our AI solutions – it’s exciting to experiment with – but they are just that, experiments, at this time.”

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The future of SGE and Google Ads

While Vowinkel couldn’t provide extensive details on what advertisers can expect when Search Generative Experience (SGE) is rolled out for general availability, she emphasized that there is every reason for advertisers to be excited about what 2024 holds.

” I think it might be an aggressive time frame to say that we will know exactly what an advertising environment would look like within SGE [in a year’s time]. We’re a little way off on that front.”
“But advertisers should be excited because we are continuing to bring more experiences, and develop our understanding of inputs.”
“This is going to help us evolve what the future looks like.”

Deep dive. Read Search Engine Land’s PMax optimization guide for tips on how to improve your campaign’s performance, and our advice on how to prepare for Google’s SGE for actionable tips.

Original source: https://searchengineland.com/google-maximizing-pmax-results-preparing-sge-435728

Google Ads rolls out extra help for business operation verification

Google Ads is rolling out a step-by-step guide on how to complete business operation verification.

The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo business operations verification as part of the advertiser verification program.

Marketers can expect access to the guide later this month, although an exact date is yet to be confirmed.

Why we care. The guide aims to simplify the business operation verification process and outline potential reasons for verification failure, empowering users to identify and address issues for successful resolution.

Accessibility. To access the step-by-step guide, click on the “Billing icon” and choose “Advertiser verification.” Additionally, the document will be available through in-account prompts for easy accessibility notifications as seen below:

Does this affect me? To determine if you need to complete business operations verification, check for specific steps under “Your status” on the page. If any of these steps are present, it means verification is required. Click on “Get Started” next to the relevant step and proceed to fill out the application form to complete the business operations verification process.

What Google is saying. A Google spokesperson said in a statement:

“This update was made solely to provide additional information to advertisers and no changes to enforcement scope were made to the advertiser verification program.”

What is business operation verification? Business operation verification is a step in the advertiser verification program within Google Ads. It ensures a secure ad experience for users by proving that you are a legitimate business.

To establish verification, advertisers may be asked to confirm information about their business operations, promoting transparency and credibility in advertising, such as:

Your business model (for example – Authorized reseller, Affiliate, direct provider of goods/services).

Your Business registration information.

Your Product / service offerings.

Your business practices.

Your relationships with advertised brands or third parties, if applicable.

After providing the necessary information, Google will verify your business operations. Subsequently, a disclosure featuring your name or the name of the represented business, along with its location, will be displayed and linked from any ads you run

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Deep dive. Read Google’s announcement in full for more information.

Original source: https://searchengineland.com/google-ads-rolls-out-extra-help-for-business-operation-verification-435775

Are Productivity and Efficiency a Struggle for Your Business? Here’s What You Can Try

Home Business Magazine Online

Are productivity and efficiency a struggle for your business? If the answer is yes then know that you are not alone. There are many businesses out there at the moment who are struggling with the same thing, and it’s actually pretty common for businesses to find themselves in this position. Of course it’s a problem that you would rather not have, but that just means you have got to dedicate yourself to doing better in the future. This is going to take making some improvements and changes to your business overall.

It’s not easy to know where to start if this is not something that you have had to deal with in the past. But, you don’t have to stress too much about this because we’re here to help. If you are struggling with productivity and efficiency, you’re in the right place to get help. We’re going to be giving you some advice down below that will help you improve in these areas, so if you want to know more, you know what to do.

Try to Keep Things Simple

One of the things that you should be doing if you want to improve your productivity and efficiency is keeping it simple. There are various tasks that you need to do at any given time, and it’s important to keep them as simple as possible. When you start to make things complicated, that’s when they start to slow down your business. It’s the simple tasks that will take the least amount of time, but it’s not all about how quick you can do it. While you do need to focus on speed, you also need to ensure that you are not compromising the quality of the business process at the same time.

This can sometimes be tough to manage, but if you try to simplify as many tasks as you can for you and your employees, that’s the best thing for your business. It will make things far more straightforward, making your business both more efficient and productive.

Review Goals for Your Business Regularly

In order to keep your business on the right track, you also want to try and review goals for your business. Setting goals is an important part of any business progressing forward, otherwise you’re not going to have anything to aim towards. How are you all supposed to work towards success if you don’t know what success looks like?

Once you have reached one of your business goals, it’s then time to move onto another one. Or, if things aren’t going quite right and you think that the problem has to do with the direction that you are heading, then maybe reviewing and changing your goals slightly is the best thing that you can do. Either way, setting goals helps everyone in your business work towards a common goal which will boost your efficiency in achieving that.

Offer a Wellness Program for Employees

A common problem that business owners experience is that their employees aren’t working as well as they should be. But, there are a lot of reasons why this could be happening, and it’s simply a case of doing what you can to make this better. For example, one of the important things that you should look into doing is offering a wellness program for employees to use when they feel as though they need it. Sometimes people end up struggling in their career because they can’t access the help that they need, either professionally or personally. But, if you offer a wellness program, they can start getting the support that they need.

Use Tech to Make Life Easier

Business Person — Photo by Christina Morillo from Pexels

When you run a business, tech is always your friend. Unless of course, you are using out of date tech and it is slowing everything down. When you start your company, try to get as recent tech as you can afford. The issue with older systems and software is that it doesn’t run as efficiently as newer ones. This will end up costing your business and employees time, time equals money so that will take a hit as well. You don’t want to be one of those companies who is apologizing for slow systems when they speak to customers and clients.

There are many online systems that can help you when it comes to your business. If you need assistance with documents then you might want to sign up to Apryse Fluent. This will make everything that bit easier and much quicker when it comes to sending things out to clients.

Hire the Right Employees

Something else you need to think about is hiring the right people to work for you. Hiring the right people and knowing how to manage these people is one of the best things you can do for your business. Employees are the driving force of your company and without them you may fail. Of course, you can run your business without employees but this would mean doing everything yourself. This method is absolutely fine if you are running your business from home and it is a small start up. But what happens when your company grows and you can’t manage it anymore.

Think about the type of people you want to work for you, there will always be boxes to tick. Stick a job advert online or on local offer boards and watch as the applications fly in. Do be aware, there will be many resumes to go through. Some of these will not be relevant and the people applying may not have the necessary skills. If you don’t want to do this yourself then there are always recruitment agencies to do the legwork for you.

If you hire the wrong people then you are at risk of a high employee churn rate. This will have a huge impact on your productivity and running your business efficiently.

Minimize Time-Wasting Activities

Another thing to think about is how much time wasting goes on behind closed doors. If you are not monitoring your employees’ activity then you don’t know 100% what they are actually doing. While you think they are working hard, making more for your company, they are actually watching Netflix. There are apps and software you can put on their technology that will monitor how much they actually do. Anyone who isn’t pulling their weight should be dealt with accordingly. Make sure if anyone comes to you unsure of what they should be doing that you help them and give them any advice and guidance.

Avoid Multitasking Where Possible

Business Team — Photo by fauxels from Pexels

Finally, if you are trying to get your business to succeed then it is important you try and focus on one thing at a time. Trying to focus on too many tasks at once will put you further behind where you want to be. Instead of multitasking, write a to do list each day with the most important tasks at the top. Work your way through this and you will get far more done. If you want to be productive with all your tasks then you might want to delegate these to certain members of staff. You need to ensure they are capable and competent otherwise they will be coming up to ask you questions. The issue with this is that you then may as well have done it yourself.

There are many productivity apps you can use online that will keep you on task. It is essential you remember to take regular breaks throughout the day. This may seem counterproductive but it actually works out far better as your brain is getting a little break.

We hope you found this article helpful and that it gave you some ideas on how you can make your business far more productive and efficient. Remember, you don’t have to manage your business alone. If you are struggling with anything then there is always help and advice out there. If you try and suffer through it alone then you are far more likely to sink your business rather than keeping it afloat.

The post Are Productivity and Efficiency a Struggle for Your Business? Here’s What You Can Try appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/productivity-efficiency-struggle-business/

The content marketing advantage of generative AI by Digital Marketing Depot

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include:

1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024.
Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.
All early adopters surveyed are already seeing positive ROI from their GenAI investments, with an average 12% return so far.
GenAI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks.

Learn more about how GenAI is fueling a content marketing innovation. Visit Digital Marketing Depot to download Gen AI Powers Content Marketing Advantage for Early Adopters.

Original source: https://searchengineland.com/the-content-marketing-advantage-of-generative-ai-435734

YouTube adds more formats for Video Reach Campaigns

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube.

VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign.

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency.

Why we care. Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. With AI handling ad format decisions, marketers can focus more on strategic tasks, removing guesswork and optimizing their efforts.

What are video reach campaigns? Launched in 2019, VRCs enable advertisers to upload a range of ad types, including six-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, within a single campaign. Google’s machine learning algorithm autonomously then determines the optimal combination of these YouTube ad formats, facilitating broad audience reach at scale.

With VRCs, there are two options for reaching your target audience:

Efficient reach: This lets you reach more users cost-effectively by using bumper ads, skippable in-stream ads, or a combination of both in a single campaign.
Target frequency: This enables you to convey your complete message to users through non-skippable in-stream ads, skippable in-stream ads, and bumper ads.

What are in-feed ads? In-feed video ads serve your campaigns alongside YouTube content that is relevant to your target audience. These ads show up in YouTube search results, the “watch next” section on YouTube, and the Home feed in the YouTube app.

What are Shorts ads? Shorts ads are skippable video or image ads that appear between Shorts in the Shorts Feed on YouTube.

What are In-Stream ads? In-stream ads are campaigns that play before, during, or after other videos on YouTube and websites and apps on Google video partners. There are two types of in-stream ads:

Skippable: After five seconds, the viewer has the option to skip the ad and continue watching the video.
Non-skippable: With videos between 6 and 15 seconds, non-skippable ads allow you to reach viewers with your entire message.

What Google is saying. Commenting on the new formats for VRCs, a Google spokesperson said in a statement:

“People are engaging with YouTube in new ways, from exploring Shorts on their mobile devices to browsing for content on their TV screens. This evolving landscape presents brands with more opportunities to connect with their target audience on the platform.”
“Multiformat ads paired with the power of Google AI deliver more reach and efficiency.”

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Deep dive. Read our guide on how to unlock high impact at minimal cost for YouTube Ads by Search Engine Land contributor and YouTube ads expert Cory Henke for more information.

Original source: https://searchengineland.com/youtube-formats-video-reach-campaigns-435739