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Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023.

Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach.

The details.

• Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.
• Inactive accounts during this period were not migrated.

How to check. Advertisers can verify migration status using two fields in the customer resource:

• bool location_asset_auto_migration_done
• string location_asset_auto_migration_done_date_time

What you’ll see. Migrated accounts will display an alert in the Google Ads UI and show assets under the account.

What’s next. Advertisers whose accounts weren’t migrated but want to use location assets need to create them manually via the UI or API.

Between the lines. This migration reflects Google’s ongoing efforts to streamline and enhance ad capabilities, potentially offering advertisers more flexibility in how they display location information.

Who to contact.

• For API questions: Google Ads forum
• For UI questions: Google Ads support

Bottom line. Advertisers should check their accounts’ migration status and take action if needed to ensure they’re leveraging the full potential of location-based advertising on Google Ads.

Original source: https://searchengineland.com/google-ads-auto-migration-location-extensions-assets-443917

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023.

Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach.

The details.

• Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.
• Inactive accounts during this period were not migrated.

How to check. Advertisers can verify migration status using two fields in the customer resource:

• bool location_asset_auto_migration_done
• string location_asset_auto_migration_done_date_time

What you’ll see. Migrated accounts will display an alert in the Google Ads UI and show assets under the account.

What’s next. Advertisers whose accounts weren’t migrated but want to use location assets need to create them manually via the UI or API.

Between the lines. This migration reflects Google’s ongoing efforts to streamline and enhance ad capabilities, potentially offering advertisers more flexibility in how they display location information.

Who to contact.

• For API questions: Google Ads forum
• For UI questions: Google Ads support

Bottom line. Advertisers should check their accounts’ migration status and take action if needed to ensure they’re leveraging the full potential of location-based advertising on Google Ads.

Original source: https://searchengineland.com/google-ads-auto-migration-location-extensions-assets-443917

Home Business Magazine Online

Media partnerships play a crucial role in the success of startup companies. They not only understand your market but also help you set achievable goals, thereby providing a wealth of opportunities for your organization. In the quest for support, investing in an outside partnership, particularly a media partnership, is a viable and beneficial option for your business.

Investing in a reliable media partner is not just about business growth. It’s about comprehensive company development, from audience expansion to social presence, brand awareness, and overall authority. A media partnership is a long-term investment that can significantly contribute to the growth and success of your startup.

For many startups, the sheer volume of decisions and tasks can be overwhelming, from choosing payment methods to securing the best website domain name. In this context, a media partnership can be a significant relief, providing expert guidance and direction for your business.

Understanding the role of media partnerships in your startup business can be truly empowering. It’s a key ingredient in the success of your startup business, giving you the confidence and control to steer your business in the right direction.

What are Media Partnerships?

A media partnership is a paid-for collaboration between your business and a media provider who can service your brand’s industry. It is intended to achieve mutually beneficial outcomes and utilize the provider’s expertise. 

Your business works to raise credibility and visibility, and a media partnership can help share content, resources, and audiences to help reach those milestones. For a startup, it’s almost a no-brainer since your brand likely won’t have a lot of exposure being new, and media partners can significantly improve your public relations strategies and campaigns.

When your startup is looking for a media partner, you need to find one that’s advantageous and also one that you can trust to last long-term. These strategic partnerships are also a clever way of getting your foot in the door to begin networking with other businesses. 

Once you’ve established a media partnership with a brand, you can take this connection into the future. This continuity can provide a sense of security, knowing that if you ever need to work with them again, they’re more likely to do so as you’ve partnered with them once before.

Types of Media Partnerships

There are different types of media partnerships to consider for your startup, so you must evaluate which will generate the most appeal to your target consumers. 

Content Creation Partnerships

Media partners can supply you with marketing plans, including developing your content. They provide expertise in understanding SEO to help you incorporate proper keywords and phrases within your posts, blogs, reels, and stories. 

Some areas that you may want your media partner to scrutinize regarding your startup’s content include the voice you’re using to draw attention from your ideal clients and what format (blog, social media, etc.) is best. It could also include restructuring other aspects of your content, such as your logo, photos, color scheme, or banners.

Social Media Partnerships

Brand partnerships with social media are advertising arrangements in which your startup pays a social media company to share images and information about your product, service, or promotion. They are geared toward a specific demographic.

For example, your startup could utilize Snapchat as your company’s media outlet to display a bitmoji picture in accordance with an upcoming promotion. Polo Ralph Loren did this with a rainbow clothing line to celebrate LGBTQ+ and forwarded the proceeds to the Stonewall Community Foundation.

Joint Business Partnership

Your startup could collaborate with another business to create a joint service or product. A joint partnership in this manner could be beneficial and recommended by your media partner or with your media partner. 

You could also bundle products or services with another business, which could boost sales. Each company could contribute one item or service to provide potential buyers with multiple options and drive stronger appeal for your offerings.

In-Kind Media Partnerships

Startups can also offer in-kind promotions through prizes, contests, or sweepstakes. Teaming up with a media partner offers both companies opportunities to promote and allow prospects and viewers to win something.

If you offer in-kind promotions to win prizes, you can tap into your media partner’s overlapping audience to boost viewership and following. An excellent example is a hotel partnering with a photographer to offer services and a night’s stay for the winner. Both businesses get increased visibility and recognition from each other’s audience.

The Benefits of a Media Partnership for Your Startup

Startup businesses will likely utilize varying marketing strategies and want to cater to a specific demographic to hone in on your audience. Media partnerships involve working with media outlets, platforms, or other businesses to enhance marketing efforts.

For example, your startup can leverage Pathlabs programmatic advertising expertise to secure ad space. Whether your goal is to increase conversions, boost click-through rates, drive traffic to your website, or enhance sales, Pathlabs will understand your target audience and use the best methods to create valuable messaging and high-quality content that engages your viewers.

Your startup will need to collaborate and launch a campaign. Once that campaign is running, your media partner gathers insightful information about your clients to help identify key indicators for your brand. 

Here are a few of the most impactful benefits of a media partnership for your Startup:

• Wider Audience Reach: Integrating more digital space through collaboration with a media partner expands your reach substantially. Media partnerships help derive strategies that allow you to access their social media channels, followers, and email lists, boosting your startup’s presence and brand awareness.
• Data and Analytics: When your startup invests in a media partnership, you provide valuable data and analytics to see how your business performs through campaigns, promotions, or general marketing. A media partner makes the process easy by giving you access to these insights that may include:

• • What media platforms are best for you (where your audience hangs out)
  • What type of content engages your ideal client
  • Real-time adjustments to campaigns or advertising to meet demands
  • How to manage campaigns and promotions in the future

• Search Engine Optimization (SEO): Startups are plagued by visibility and exposure, primarily digitally. Media partners often include link exchanges to link to you while you also link to them. Backlinks from reputable media partners help boost your SEO so that more potential customers can easily find your website, landing page, or blog.

Media partners are also there to help guide you through the process within the digital space by recommending strategies and offering information, as well as providing you with resources and tools that can be of assistance. 

Investing in Media Partnerships for Your Startup

Every startup business wants to find success. Proactively boosting your startup’s visibility will benefit significantly through a media partnership. Media partnerships help industries stay on top of search rankings, create brand awareness and high engagement, help shape marketing methods, and bring higher value and content to your potential (and existing) clients.

Through this integration, your startup can make a stand in the digital space. If nothing else, the ability to collect and analyze data regarding your business campaigns, promotions, or marketing strategies can help you improve greatly in the future and give your startup the strongest possible start. 

The post Media Partnerships: A Key Ingredient for Start-Up Success appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/media-partnerships-a-key-ingredient-for-start-up-success/

Home Business Magazine Online

Do you need to improve your business’s productivity? Consider revamping your kitchen and break room design so your employees can have a nice place to take a breather from work. Studies show that taking breaks can prevent workplace burnout and boost workplace happiness, and 60 percent of workers say that having a comfortable and well-stocked break room would encourage them to take breaks.

You don’t need to do an extensive renovation of your work environment to have an amazing office kitchen and breakroom. With a few tweaks and the right appliances and furniture, you can create a place where your employees can de-stress and prioritize their health. Here are some modern kitchen and break room design ideas for a more productive workplace.

Add Aesthetically Pleasing Appliances to Your Break Room

If your office microwave is making weird noises or if your fridge isn’t cooling properly, you’ll need to call experts to repair and maintain appliances so they’ll keep working well for years. Since your employees use the appliances several times a day, it only makes sense to call maintenance service professionals whenever necessary. But if your office kitchen appliances are more than 10 years old, or if they’re constantly breaking down, it may be time to replace them with new models. Choose appliances that will last for a long time, have energy-saving properties, and are aesthetically pleasing to improve the look of your break room.

Consider having a color theme in mind before picking out appliances. For instance, if you want to add a retro vibe to your office kitchen, think about having a refrigerator, microwave oven, toaster, and coffee maker in pastel colors like mint green or pink. Red or yellow appliances can add an energizing effect to your space, while white appliances with wood or beige details can give your break room a minimalistic and Scandinavian feel.

Make Comfort a Priority

It’s hard to relax if you’ve got nothing but plastic chairs in your break room. You want to create a haven for your employees, so make comfort a priority and add plush seating to your space. Think sofas and oversized bean bags that your workers can nap on, and upholstered cafe seats and booth seating that they can use while having meals or snacks. Install fans to improve air flow, and soften overhead lighting with decorative light fixtures. Don’t forget to decorate to add coziness and a bit of playfulness to the room. A few live plants here and there, some cushions on the chairs, and fun posters or prints can make an impact without breaking the bank.

Don’t Forget the Snacks

Studies show that young adults love to eat snacks several times a day. 44 percent of Millennials say that they often have snacks between meals, while a quarter of all Gen Z eat snacks more than once a day. This is why many businesses have started investing in snacks and beverages for their employees, and the average company spends more than $14,000 a month on these perks.

To boost your employees’ health, have more than a coffee station in your break room. Consider having a DIY trail mix station in the room by adding dispensers filled with nuts, seeds, and dried fruits to your break area. Provide disposable cups so your employees can take their snacks to their workstations, or encourage them to bring their own reusable containers to minimize waste. You can also add a cereal bar, or set up a sandwich vending machine that only requires a quarter per sandwich so your staff can have a filling snack for a very low price.

Breaks are necessary for your employee’s health and work performance, so provide them with a place where they can rest and replenish their energy at work. Consider these break room design ideas to create a modern and fun space that your workers will love to spend time in, and see how it helps to improve their productivity and work quality.

The post Modern Kitchen and Break Room Design Ideas for a More Productive Workplace appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/office-design/modern-kitchen-break-room-design-productive-workplace/

Home Business Magazine Online

Do you need to improve your business’s productivity? Consider revamping your kitchen and break room design so your employees can have a nice place to take a breather from work. Studies show that taking breaks can prevent workplace burnout and boost workplace happiness, and 60 percent of workers say that having a comfortable and well-stocked break room would encourage them to take breaks.

You don’t need to do an extensive renovation of your work environment to have an amazing office kitchen and breakroom. With a few tweaks and the right appliances and furniture, you can create a place where your employees can de-stress and prioritize their health. Here are some modern kitchen and break room design ideas for a more productive workplace.

Add Aesthetically Pleasing Appliances to Your Break Room

If your office microwave is making weird noises or if your fridge isn’t cooling properly, you’ll need to call experts to repair and maintain appliances so they’ll keep working well for years. Since your employees use the appliances several times a day, it only makes sense to call maintenance service professionals whenever necessary. But if your office kitchen appliances are more than 10 years old, or if they’re constantly breaking down, it may be time to replace them with new models. Choose appliances that will last for a long time, have energy-saving properties, and are aesthetically pleasing to improve the look of your break room.

Consider having a color theme in mind before picking out appliances. For instance, if you want to add a retro vibe to your office kitchen, think about having a refrigerator, microwave oven, toaster, and coffee maker in pastel colors like mint green or pink. Red or yellow appliances can add an energizing effect to your space, while white appliances with wood or beige details can give your break room a minimalistic and Scandinavian feel.

Make Comfort a Priority

It’s hard to relax if you’ve got nothing but plastic chairs in your break room. You want to create a haven for your employees, so make comfort a priority and add plush seating to your space. Think sofas and oversized bean bags that your workers can nap on, and upholstered cafe seats and booth seating that they can use while having meals or snacks. Install fans to improve air flow, and soften overhead lighting with decorative light fixtures. Don’t forget to decorate to add coziness and a bit of playfulness to the room. A few live plants here and there, some cushions on the chairs, and fun posters or prints can make an impact without breaking the bank.

Don’t Forget the Snacks

Studies show that young adults love to eat snacks several times a day. 44 percent of Millennials say that they often have snacks between meals, while a quarter of all Gen Z eat snacks more than once a day. This is why many businesses have started investing in snacks and beverages for their employees, and the average company spends more than $14,000 a month on these perks.

To boost your employees’ health, have more than a coffee station in your break room. Consider having a DIY trail mix station in the room by adding dispensers filled with nuts, seeds, and dried fruits to your break area. Provide disposable cups so your employees can take their snacks to their workstations, or encourage them to bring their own reusable containers to minimize waste. You can also add a cereal bar, or set up a sandwich vending machine that only requires a quarter per sandwich so your staff can have a filling snack for a very low price.

Breaks are necessary for your employee’s health and work performance, so provide them with a place where they can rest and replenish their energy at work. Consider these break room design ideas to create a modern and fun space that your workers will love to spend time in, and see how it helps to improve their productivity and work quality.

The post Modern Kitchen and Break Room Design Ideas for a More Productive Workplace appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/office-design/modern-kitchen-break-room-design-productive-workplace/

Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content.

Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent.

Key details:

• Advertisers must select a checkbox in campaign settings to indicate altered or synthetic content.
• For specific formats (Feeds and Shorts on Mobile Phones, In-stream on various devices), Google will generate an in-ad disclosure.
• For all other formats, advertisers are responsible for providing a prominent disclosure.

How it works:

• Disclosures must be clear, conspicuous, and likely to be noticed by users.
• Examples of acceptable disclosure language are provided, varying based on ad context.

The big picture. This policy update reflects growing concerns about the potential for AI-generated content to mislead voters in political advertising.

What to watch. How this policy will be enforced and its impact on political advertising strategies, especially as the 2024 U.S. elections approach.

Between the lines. This move requires advertisers to be more transparent about their use of synthetic content, potentially changing the landscape of political ad creation and distribution.

Original source: https://searchengineland.com/google-disclosure-rules-synthetic-content-political-ads-443868

Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content.

Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent.

Key details:

• Advertisers must select a checkbox in campaign settings to indicate altered or synthetic content.
• For specific formats (Feeds and Shorts on Mobile Phones, In-stream on various devices), Google will generate an in-ad disclosure.
• For all other formats, advertisers are responsible for providing a prominent disclosure.

How it works:

• Disclosures must be clear, conspicuous, and likely to be noticed by users.
• Examples of acceptable disclosure language are provided, varying based on ad context.

The big picture. This policy update reflects growing concerns about the potential for AI-generated content to mislead voters in political advertising.

What to watch. How this policy will be enforced and its impact on political advertising strategies, especially as the 2024 U.S. elections approach.

Between the lines. This move requires advertisers to be more transparent about their use of synthetic content, potentially changing the landscape of political ad creation and distribution.

Original source: https://searchengineland.com/google-disclosure-rules-synthetic-content-political-ads-443868