Nearly 30% of Instacart’s revenue is from advertising

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021.

Surging ad business. The Information reported:

“The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.”

Ads accounted for about 20% of Instacart’s $1.5 annual revenue in 2021 – about $300 million – according to a June 2021 Insider report.

For comparison. Advertising accounted for about 10% of Amazon’s revenue in 2022, according to The Information. Meanwhile, Amazon made $37.7 billion in revenue through advertising last year.

Why we care. Instacart remains a viable alternative for brands to promote products directly to consumers. And the company has updated its platform to attract more advertisers.

The bigger picture. In 2022, Google and Meta’s advertising market share dropped below 50%. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart.

The rise of retail media networks. Retail media search spend is forecast to be near $30 billion this year – and RMN digital ad revenue is expected to hit $45 billion. Dig deeper in U.S. paid search spend forecast to hit $110 billion in 2023.

The post Nearly 30% of Instacart’s revenue is from advertising appeared first on Search Engine Land.

Original source: https://searchengineland.com/instacart-ad-revenue-2022-427360

IQAir’s Atem X is a Top Choice Air Purifier for Your Home Office

Home Business Magazine Online

Air purifiers clean stale air and eliminate indoor pollutants and airborne illnesses, which in turn reduces the chance of pollution-related health issues. As a business owner who may have employees working in your office, you want to make sure the air quality one breathes while working is clean and healthy. Bringing a powerful air purifier into your home office is a great way to ensure you and your employees are breathing the best air possible. This substantially reduces the chance someone gets sick while at work and also adds to your overall well-being as a business owner. But with so many air purifiers on the market, how do you choose the best one? You want to choose a quality air purifier that comes from a reputable brand and features the best technology. Home Business Magazine had the opportunity to test out IQAir’s Atem X and here’s why this air purifier is a top choice for your home office.

Who is IQAir?

In understanding the experience and quality of the Atem X, you should get to know IQAir. IQAir is the world’s largest free real-time air quality information platform that engages an ever-growing number of global citizens, organizations, and governments. They take a rigorous approach to air quality science and help global citizens improve air quality and reduce exposure to air pollution. Today, they operate the world’s largest free real-time air quality information platform and engage an ever-growing number of global citizens, organizations, and governments. They believe that information, collaboration, and technology solutions help create better air quality, a better planet, and better lives. Their industry-defining clean air technological innovations have helped protect schools, hospitals, and families from toxic pollutants and airborne viruses like SARS-CoV-2.

Introducing Atem X

Air purifier
Atem X is a powerful air purifier from IQAir that offers quiet performance and stunning design.

Atem X is a powerful air purifier from IQAir that offers quiet performance and a stunning Swiss design. As with all IQAir air quality products, the Atem X is manufactured and produced in-house at their state-of-the-art facilities in both Switzerland and Germany, where some of the best technology in the world is manufactured. Needless to say, the Atem X’s attention to detail is second to none.

The Atem X is one of the quietest, compact high-performance air purifiers on the market and at the same time, it is such a powerhouse in air purification. In its slim, beautiful package, the Atem X combines powerful filtration for particles of all sizes. Its whisper-quiet operation is important for office spaces, as noisy air purifiers can disrupt the work of employees, especially those who may be sensitive to noise.

Attractive, Slim and Space-saving Design

Most air purifiers have a hard time blending in well with the space they reside in. However, the Atem X features an attractive, slim and space-saving design that will elevate any office or living space, while only requiring the floor space of two sheets of paper. This means that you can find a suitable spot for the Atem X in any office space big or small.

The Atem X’s slim design does not compromise functionality. Its patented BionicCore technology allows for more air to be cleaned with less noise and less energy in a slimmer, smaller form factor than traditional air purifiers.

air quality products
Atem X features an attractive, slim and space-saving design that will elevate any office or living space.

Suitable for Small and Large Spaces Alike

No matter if you work in a one-room office or a larger space, Atem X will care for the health of you and your employees. With 8 fan speeds, Atem X is suitable for large and small spaces alike. For smaller spaces, Atem X can run on lower fan speeds. In bedrooms and individual offices up to 330 sq. ft., two air cleaning cycles per hour are achieved at the whisper-quiet operation of only 32 dB(A).

For large spaces, Atem X cleans up to 1650 sq. ft. (154 m2) in only 30 minutes on top fan speed. Flexible Air Rotation (FAR) technology allows Atem X to deliver clean air further into the room and increases room circulation and air cleaning. For even the largest rooms, you can combine multiple Atem X air purifiers to a Constellation to create optimal air distribution.

Keeps Your Office Air Healthy

Employee health, as well as your own health, is extremely important in making your business run efficiently. It’s also important to acknowledge that some individuals experience respiratory conditions or have weakened immune systems. When someone gets sick and needs to take time off from work, this is an obvious loss of productivity. So to decrease the chances of this happening, improving the quality of air in your office by removing airborne viruses is to some extent controllable with a powerful air purifier.

The Atem X is successful at removing a number of viruses and bacteria. It independently tested a removal rate of 99.99% for viruses such as the human coronavirus (HCoV-229E), responsible for the common cold, the influenza A virus (H1N1), responsible for the seasonal flu, and the enterovirus 71 (EV71), responsible for hand, foot and mouth disease. The Atem X is also highly effective in the removal of bacteria, allergens and mold spores. It tested to show to remove 99.94% of E. coli and 99.92% of white staphylococcus. The fungus Aspergillus niger was removed at a rate of 99.94%. These are all viruses and bacteria which could put your business productivity at a standstill, especially for small businesses with only a few employees. It’s always best to be proactive in attending to these potential losses.

The Atem X is Energy Efficient and Smart-censor Operated

As a business owner, you probably have your finances locked in and might be curious about the extra energy such a powerful air purifier would cost you. You’ll be happy to know that Atem X uses an ultra-energy efficient fan, filter and advanced control technology to clean more air with less energy. Air quality sensors monitor room air quality throughout the day, adjusting fan speed and purification to the necessary level, saving energy when air cleaning isn’t necessary. This means it keeps the costs of pristine, purified air low, without compromising effectiveness. If you also like to turn off Wifi at night, Atem X allows you to set a time window in which you’d want to disable all radio frequency activity. You can then set the time when the Wi-Fi connection should automatically resume.

Atem X is Energy-star qualified, which means it has the “trusted, government-backed symbol for energy efficiency helping to save money and protect the environment through energy-efficient products and practices”. 

Articles
Atem X uses an ultra-energy efficient fan, filter and advanced control technology to clean more air with less energy.

Smart Filters of the Atem X

Another important factor in running an air purification system is knowing how often you will have to change its filter. With the Atem X, you’ll always know when it needs to be changed. Its smart filters with RFID technology track exactly how much air pollution they have captured. In return, its air filter indicator tells you exactly when the filters need to be replaced. Atem X’s smart filters provide up to 36 months of filter life and track the actual amount of air pollution filtered. This is a very generous filter life and you’ll appreciate not having to remember to change the filter every 6 months. 

Controlled in an App

The Atem X is compatible with the world’s most popular air quality app, AirVisual Air Quality App, which is the first and only app to provide real-time and forecast air pollution and weather data for more than 10,000 cities around the world. Combining data from public government air quality stations, satellite data and AirVisual community contributors, this Air Quality App presents a live, complex modelization that covers pollution airflows across the world.

No matter if you’re in or away from your office, you can view and control all of Atem X’s parameters, such as fan speed, smart modes, timer, filter life, and real-time and historic air quality measurements all in the app. Additionally, you can schedule the unit to purify the air based on day, time and desired mode for maximum filter life and reduced energy consumption.

Atem
No matter if you’re in or away from your office, you can view and control all of Atem X’s parameters all in an app.

Conclusion

IQAir’s Atem X combines powerful air filtration, quiet sensor-based operation, and Energy Star-rated efficiency. It is a top-choice air purifier for your home office and it will blend in beautifully with its slim, attractive design. It boasts proven results in removing bacteria, allergens and mold spores, giving you and your employees deserved healthy air to breathe while moving through the work day. Atem X is everything it was described to be and more. End your search for the best air purification here with the Atem X.

The post IQAir’s Atem X is a Top Choice Air Purifier for Your Home Office appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/office-equipment/iqairs-atem-x-top-choice-air-purifier-home-office/

Maximizing Success: The Importance of SEO for Small Businesses in Malaysia

Home Business Magazine Online

In Malaysia, small businesses are encountering a highly competitive market, posing challenges in distinguishing themselves and drawing in new customers. One of the most efficient methods to enhance visibility and boost website traffic is through search engine optimization (SEO). By optimizing their website for search engines, small businesses can elevate their online presence and extend their reach to a broader audience.

SEO is particularly important for small businesses in Malaysia, as it can help level the playing field against larger corporations. By implementing an effective SEO strategy, small businesses can compete with larger companies in the same industry, even with limited resources. SEO can also help small businesses target local customers, which is essential for brick-and-mortar shops that rely on foot traffic and repeat business.

In addition to improving visibility and attracting new customers, SEO can also have a significant impact on a small business’s bottom line. By increasing website traffic and improving conversion rates, small businesses can generate more leads and sales, ultimately increasing revenue. With the right SEO strategy in place, small businesses in Malaysia can achieve long-term success and growth in an increasingly competitive market.

How SEO Can Benefit Small Businesses in Malaysia

Small businesses in Malaysia can benefit significantly from SEO. By implementing SEO strategies, small businesses can improve their online visibility, attract more potential customers, and increase their revenue. Here are some ways in which SEO can benefit small businesses in Malaysia:

Improved Online Visibility

SEO offers small businesses a significant advantage by enhancing their online visibility. By optimizing their website for search engines, small businesses can attain higher rankings in search engine results pages (SERPs), making it simpler for potential customers to discover them online. This amplified visibility can result in increased website traffic, which can ultimately lead to more sales and revenue.

Better User Experience

SEO can also improve the user experience of a small business’s website. By optimizing the website’s structure, content, and navigation, small businesses can make it easier for visitors to find what they are looking for quickly. This can lead to increased engagement, lower bounce rates, and higher conversion rates.

Cost-Effective Marketing

Compared to other marketing strategies, SEO can be a cost-effective way for small businesses in Malaysia to reach their target audience. Instead of paying for ads or sponsored posts, small businesses can invest in SEO to generate organic traffic. While it may take some time to see results, the long-term benefits of SEO can be significant for small businesses.

Competitive Advantage

Implementing SEO strategies can also give small businesses a competitive advantage in Malaysia. By ranking higher in SERPs, small businesses can stand out from their competitors and attract more potential customers. This can lead to increased brand awareness, customer loyalty, and revenue.

In conclusion, SEO can be a valuable tool for small businesses in Malaysia. By improving their online visibility, user experience, and competitive advantage, small businesses can attract more potential customers and increase their revenue.

SEO Strategies for Small Businesses in Malaysia

Small businesses in Malaysia can benefit greatly from implementing effective SEO strategies. These strategies can help to improve online visibility, attract more visitors to their website, and ultimately increase leads and conversions. Here are some key SEO strategies that small businesses in Malaysia can use to improve their online presence:

On-page Optimization

The process of on-page optimization pertains to enhancing a website’s structure and content to make it more favorable for search engines. This encompasses optimizing page titles, meta descriptions, header tags, and content to incorporate relevant keywords. Small businesses can also enhance user experience by ensuring that their website is mobile-responsive, has a speedy page load time, and is straightforward to navigate.

Off-page Optimization

Off-page optimization involves building backlinks to a website to improve its credibility and authority. Small businesses can do this by creating high-quality content that other websites will want to link to, as well as reaching out to other websites in their industry to request backlinks. It’s important to focus on building quality backlinks rather than quantity, as this will have a greater impact on search engine rankings.

Local SEO

Local SEO is important for small businesses that serve a specific geographic area. This involves optimizing a website for local search terms, such as “best restaurant in Kuala Lumpur”, and creating a Google My Business profile. Small businesses can also improve their local SEO by getting listed in local directories and getting positive reviews from customers.

By implementing these SEO strategies, small businesses in Malaysia can improve their online presence, attract more visitors to their website, and ultimately increase leads and conversions. It’s important to keep in mind that SEO is a long-term strategy, and it may take some time to see results. Working with professional SEO services can help small businesses to develop and implement effective SEO strategies, and stay up-to-date with the latest SEO methods and best practices.

Choosing the Right SEO Services for Your Small Business in Malaysia

When it comes to choosing the right SEO services for your small business in Malaysia, there are a few things you should keep in mind. With so many SEO experts and professional SEO services available, it’s important to do your research and make an informed decision. Here are some tips to help you choose the right SEO services for your small business in Malaysia.

Look for Experience and Expertise

One of the most important things to look for when choosing SEO services is experience and expertise. You want to work with a company that has a proven track record of success and can demonstrate their expertise in the field. Look for companies that have worked with other small businesses in Malaysia and have a deep understanding of the local market.

Consider Your Budget

Another important factor to consider when choosing SEO services is your budget. While you don’t want to sacrifice quality for price, you also don’t want to overspend on SEO services. Look for companies that offer affordable pricing and flexible packages that can be tailored to your specific needs.

Look for Transparency and Communication

Communication is key when working with an SEO company. Look for companies that are transparent about their processes and can provide regular updates on your website’s performance. You want to work with a company that is responsive to your needs and can answer any questions you may have.

Check for Reviews and Testimonials

Before choosing an SEO company, it’s always a good idea to check for reviews and testimonials from other small businesses in Malaysia. Look for companies with positive reviews and testimonials that demonstrate their ability to deliver results.

Conclusion

Choosing the right SEO services for your small business in Malaysia can be a daunting task, but by keeping these tips in mind, you can make an informed decision that will help your business succeed. Look for experience and expertise, consider your budget, look for transparency and communication, and check for reviews and testimonials. With the right SEO services, you can improve your website’s visibility and drive more traffic to your business.

The post Maximizing Success: The Importance of SEO for Small Businesses in Malaysia appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/seo/maximizing-success-importance-seo-small-businesses-in-malaysia/

Make £25 an Hour as a Virtual Assistant

It’s International Virtual Assistant Day!

The coronavirus pandemic triggered massive changes in the working landscape. Not only are more jobs being carried out remotely now, but more work is being outsourced as well. For many businesses, hiring freelancers and independent contractors for specific jobs, rather than keeping a larger number of employees on the payroll is more effective and cost-efficient. In particular, this has lead to an increasing demand for virtual assistants.

What is a virtual assistant?

What is a virtual assistant?

Virtual assistants (VA) are essentially freelancers who work in an administrative role for a company or client remotely. They hire out their administrative or creative assistance to various clients and businesses and assist with their needs from home. It’s a win-win situation for both employer and employee. From a business perspective, outsourcing work to virtual assistants means they don’t have to provide a VA with office space, utilities and tools, or contribute any other additional benefits. While some of the key benefits for virtual assistants include the freedom to choose who they work with, the ability to work more flexible hours, and the potential to earn over £200 a day. Plus, you can do it all from home without the commute. What’s not to like?

What’s involved?

Working as a virtual assistant can involve a wide range of tasks. It’ll largely depend on who you’re working for and what they need, but it can involve anything from simply answering phones and sending emails, to book-keeping, business planning and desktop publishing. Got any niche skills? Great. The more specialised your skills are, the more you’ll be able to charge. For example, if you’ve had five years’ experience working in the marketing industry and have extensive knowledge of Microsoft Publisher, you can advertise yourself as a virtual assistant specialising in marketing and desktop publishing.

Do i need qualifications?

Although technically no formal training or qualifications are necessary to be a virtual assistant, most clients will look for a background or relevant experience in secretarial or administration work. If you don’t have this though, don’t panic! For one thing, you’ll have plenty of transferrable skills from other roles such as problem solving, team work, and written communication skills. As well as this though, the increasing demand for virtual assistants means they’re needed in additional roles such as social media, content management, writing blogs, and internet marketing. In these instances, experience in the specific role is more relevant than general administrational experience.

What do i need to get set up?

To get started as a virtual assistant you can actually keep costs incredibly low. Although there are a few things you’ll need, it’s likely that you already have them. At a minimum you’ll need a broadband internet connection, a separate phone line, a computer with all the necessary software, and office stationery. Plus, while you’ll already be paying utility bills you can claim some tax back on them if you’re working from home.

Steps to become a virtual assistant

STEP 1: Sort your skills

Virtual assistants are hired for a range of skills and expertise. Before you get started, decide what your unique selling points are and how you’ll market yourself.

Here’s a few pointers to get your brainstorming started:

  • Do you have any niche skills?
  • Do you have any professional training or qualifications in a particular area?
  • Is there an area of work that you’d like to learn, or focus more on?

Bear in mind that this is an industry that’s continuously moving forward and developing so you need to keep your skills and knowledge up to date as software and programmes change.

STEP 2: Get started

Register your business

The first thing to do to get started is to register your business with your company name. Think carefully about what name you choose, as it’s the first impression a potential client will have of you. One popular option is to just operate under your own name.

Once you’ve chosen a name for your virtual assistant business, you should check it’s not yet used by somebody else. You can check this with the National Business Register. Plus, you also need to check your business name isn’t trademarked. If it is it can cause you serious legal trouble down the line, so best to find out before!

Finally, you’ll need to register yourself as self-employed with HM Revenue & Customs which is free, but if you don’t get it done within three months of working for yourself you could be caught with a fine. Once you’ve registered, they’ll send you all the relevant information you’ll need about national insurance and tax.

Business Insurance and Tax

As a virtual assistant you’ll need to consider an upgrading your insurance policy, as working from home may affect your cover. The Society of Virtual Assistants has a very useful article here on what type of insurance cover you need and why you need it.

When you first start up as a virtual assistant, you probably won’t have to pay VAT as you’re allowed a £85,000 turnover before you have to pay it. However, if your taxable turnover is over £85,000 then you’ll have to contact HMRC to register for VAT. This’ll also mean you’ll have to comply with the governments recent changes to Making Tax Digital.

Financing and Start-up costs

Initial financing and start-up costs usually prevent you from making a profit immediately. Be prepared for this, and check out Should You Go Into Debt to Start a Business for more information.

How to find work as a virtual assistant

STEP 3: Finding work as a VA

Sign up to a VA agency

Signing up to an agency can be a good starting point to get work and find clients. However, be wary and avoid agencies that will charge you to work for them. Once you’ve paid them it’ll be doubtful if you ever hear from them again. Similarly, avoid anything advertising ‘get rich quick’ or ‘make up to £1000 a day’. Anything too good to be true on the job market always is.

One of the best websites to check out is the Society of Virtual Assistants. It’s a free service and they have loads of useful information for virtual assistants. You can choose from two different types of membership: approved and standard.

  • The standard membership is designed to support those looking into becoming a virtual assistant. It includes some useful tools. You’ll get access to the forum where you can post your queries, the society blog and other resources.
  • The approved membership is for businesses. You’ll have to agree to a code of conduct, and have professional quality website and email, which will be checked. Once you’ve been verified, you’ll be added to the searchable database. They’ll also provide you with access to the ‘jobs available’ part of the forum, which will then hopefully lead on to paid work.

Advertising your business

When you first set up any business it’s hard work making your services known and sourcing clients. Our article Finding Freelance Clients has some useful hints on how to advertise and find yourself clients.

To get your initial clients, you need to know what kind of people you want to offer your VA services to. Make a list of your key skills, what you’re accomplished in, and what you enjoy. Then think about what type of companies would need your services. What kind of companies might need you to sort out their emails or phone lines? What companies might need virtual help with their customer service?

Consider what you can offer to improve their productivity, what the benefits of your service will be to the company and what makes you stand out from the crowd.

Your advertising medium will depend on your target audience. Ask yourself:

  • What literature do these companies read/use?
  • Where do these companies network?
  • What form of media is this company likely to come into contact with most often?

Also, creating your own website is a good way to sell yourself as a virtual assistant. A website is a useful place for you to build an online CV, showcase experience and endorsements, and use it to promote your services. There are plenty of free tools that make it easy enough. How to Set Up a Website For Your Freelance Business is full of all the information you need to get started.

STEP 4: Increase your skills, increase your pay

Virtual assistants can make more money by increasing the skills they offer. Things like book-keeping, web-management and copy-editing are popular ways to increase your attractiveness to prospective clients. Essentially, the more you can do, the more you’re able to offer a prospective client and this boosts your chances of getting work. A variety of work is the beauty of being a virtual assistant and the more things you can do, the more you can charge.

How much does a virtual assistant make?

How much does a virtual assistant earn?

According to Glassdoor, the average annual salary of a virtual assistant is just under £30,000. Plus, an annual survey conducted by Society of Virtual Assistant, found that the average hourly rate for a VA in the UK is £27. These figures may help you with a rough idea, but obviously it largely depends on what skills and experience you can bring to a role.

There are a few important things you need to take into account when setting your rates. Firstly, you want to decide whether you’re going to charge based on a day-rate, or by the hour. Be wary about charging by the hour though, as you can end up working a lot of un-billable hours when researching and carrying out your own admin tasks, that essentially leave you earning less than you could with a day-rate.

However, as a self-employed person you also need to take into account a lack of:

  • Holiday pay
  • Sick pay
  • Maternity leave
  • Guaranteed hours
  • Pension contributions
  • Job security; and
  • Provided office stationery and utilities

You’ll need to calculate the fact that you’re missing out on these benefits into your pricing. Realistically, an additional minimum of 25% should be added on to your price to ensure your expenses and tax are covered. For example, if you were thinking of charging £20 an hour, then this should change to £25.

More useful reading

If you’re looking for more help on setting up as a freelancer then check out the articles below:

The post Make £25 an Hour as a Virtual Assistant appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/make-25-an-hour-as-a-virtual-assistant-2

New Google AI tools will let advertisers generate media assets

Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on.

Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, that’s as much detail as we know for now.

We’ve previously reported that generative AI is coming to Google Ads. However, that seemed more about “remixing” existing assets into ads, whereas this report is more about Google actually generating those assets.

YouTube. According to CNBC:

Google has also been testing PaLM 2 for YouTube youth content for things like titles, and descriptions. For creators, the company has been using the technology to experiment with the idea of providing five video ideas based on topics that appear relevant.

Why we care. Amazon and Meta are also testing generative AI for advertisers or will be soon. Google’s integration of generative AI will be worth testing to see if it helps improve performance – especially with conversion rates down and CPLs up.

Will we learn more this Tuesday? This year’s Google Marketing Live takes place May 23. We expect it to be heavy on AI announcements. Could these – or other AI solutions – be officially announced next week? We’ll be watching and reporting on all the news from the event.

The post New Google AI tools will let advertisers generate media assets appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-generative-ai-advertising-assets-youtube-creators-427095

OVO and Good Energy customers to be refunded

Customers overcharged by providers OVO and Good Energy are to be refunded.

Are you an OVO or Good Energy customer? Then you may be owed a refund.  

Energy regulator Ofgem found these firms were overcharging households for energy use – and have been ordered to refund customers. The firms must pay a total of £4 million, with around £2.7 million of this being split between 18,000 households. 

OVO customers will receive an average repayment of £181 and Good Energy will refund £109 to affected homes.  

Ofgem found the suppliers had charged customers totals above the energy price caps set in place to protect people from energy companies charging too much. As customers had been charged above these rates, the regulator has now ordered these firms to return people’s money to them. 

Customers affected will be refunded automatically. It is important to note that even if you are an OVO or Good Energy customer, you may not have been impacted.  

But what about the other £1.25 million owed? Well, it will be paid by Good Energy directly to Ofgem. It will go into the regulator’s voluntary redress fund, which aims to help those in vulnerable positions across the UK. 

Not the first time

Shockingly, it is the second time in just a few days that Ofgem have come down on Good Energy for failures in following policy. This week, Good Energy, E.ON Next and Octopus Energy were ordered to pay a staggering total of £8 million. This is due to either delaying or failing to make compensation payments to customers. 

According to Ofgem, the three firms had either missed or “unduly delayed” compensation payments. These are due “if a supplier does not provide a final bill within six weeks when a customer switches to another provider”. 

The energy price caps are put in place to protect customers from unmanageable prices. It is set by Ofgem and outlines the maximum suppliers can charge for gas and electricity, per unit. The next price cap announcement is due on 25th May. 

Overall, providers failing to adjust tariffs in line with new price caps resulted in Good Energy was found to have overcharged nearly 7,000 customers a total of £391,650 between January 2019 and October 2022. 

Almost 11,000 OVO Energy customers were overcharged £1,492,917 between October 2022 and March 2023. 

Dan Norton, deputy director of retail at Ofgem said:  

“It is totally unacceptable that Good Energy and Ovo Energy customers were overcharged, particularly at a time that is already so challenging and stressful for consumers across the UK.” 

The post OVO and Good Energy customers to be refunded appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/ovo-and-good-energy-customers-to-be-refunded

5 Ways to Use Your Sociology Degree as a Business Professional

Home Business Magazine Online

The study of human societies, sociology is well-known as a social science that can help students pursue careers in social work, human services, research and education. However, what many outside the field of sociology fail to realize is that many of the skills honed in sociology programs equip students to function remarkably well in the field of business.

If you are interested in earning a BA in sociology but don’t want to eliminate lucrative job options in business, you can read on to learn more about how your sociology degree might prepare you for a business career.

Communication

Many sociologists focus their studies on the ways in which people communicate with one another, which helps them understand how relationships begin and develop between individuals and groups in different settings. Understanding human interaction is remarkably valuable in business, especially in the communications field, where professionals are often tasked with informing or persuading large groups of people about a company, its products or its behaviors. Many sociologists often pursue similar business careers to graduates of communications degree programs, which include applying for jobs in journalism, marketing, public relations and media relations. To thrive in these positions, sociology students may want to put time toward honing their verbal and written communication skills.

Sales and Marketing

A broad goal of sociology is to better understand humankind, which allows students in this field to develop deep insights into how and why humans maintain certain behaviors. Such experience can help sociologists learn to manipulate human behavior in specific ways, which could be immensely valuable in careers in sales or marketing. Because both sales and marketing work to exert some control over a target audience, driving consumers to purchase a company’s products or services, sociologists could find career success by applying their knowledge of human behavior to these fields. Most enticing, both sales and marketing are extremely high-paying fields within business, and sociologists with the right skills and drive can reach positions of incredible authority along these paths.

Human Resources

Often, sociologists engage directly with certain groups of people, working to understand group dynamics and helping to ease relationships to generate more positive experiences. Sometimes, sociologists go into human services or social work, both of which target vulnerable populations in need of support from knowledgeable and skilled professionals. However, sociologists may perform nearly identical work in business by entering the human resources field. Human resources workers are tasked with administrative responsibilities such as hiring and terminating staff, managing interpersonal conflicts, developing beneficial programs, providing benefits and more. With their experience interacting with a variety of people and their interest in maintaining strong and productive relationships, sociology students tend to be good fits for jobs in this field.

Leadership and Management

In many cases, business leaders are chosen from top performers within their field — effective sales people become sales managers, etc. However, ability within a field does not necessarily guarantee efficacy as a leader. Typically, leaders need a completely different set of skills to ensure that their teams will reach success, and those skills overlap significantly with the skills developed in sociology programs. Sociology students may consider returning to school for a master’s program in business that will allow them to skip entry level positions and begin careers on the management track. Then, they can effect positive change in organizations by functioning as more effective leaders.

Entrepreneurship

Many sociologists hope to make the world a better place, and in many ways, entrepreneurship can accomplish that. Business leaders wield immense power in society, and corporations can influence culture in meaningful ways. Sociologists might strive to follow the social entrepreneurship path, in which entrepreneurs launch businesses with the intention of solving a social problem. Though entrepreneurship is risky, it can give sociologists more autonomy to apply their studies to the ways in which they work. Plus, success in entrepreneurship will provide sociologists with high income and prestige, which they might utilize to society’s benefit.

Sociology is a fascinating science, but many graduates aren’t sure how to apply their knowledge, skills and experience to the real world. Fortunately, there are plenty of places for sociologists in business, so students can enjoy both an engaging degree program and a rewarding career.

The post 5 Ways to Use Your Sociology Degree as a Business Professional appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/education/5-ways-use-sociology-degree-business-professional/

Twin Cities Business Leaders Toast to Children’s Health at WineFest No. 26’s Grand Tasting

Home Business Magazine Online

What can be better than getting to enjoy unlimited pours of award-winning wines and sample-sized entrees from sought-after Twin Cities restaurants? Doing so for a good cause. Last weekend, hundreds of Twin Cities business leaders, influencers, and other wine enthusiasts toasted to children’s health at WineFest No.26. Taking place at The Depot at Renaissance Minneapolis Hotel, WineFest 2023 gave attendees the chance to network and learn about M Health Fairview Masonic Children’s Hospital‘s outstanding pediatric care.

Home Business Magazine had the opportunity to attend WineFest No.26’s Grand Tasting, which was sponsored by Taft: The Modern Law Firm. The event was one for the books! Attendees sampled over 400 distinguished wines from around the world. From bold red wines to sparkling rosés and unforgettable white wines, there were so many varieties to satisfy any palate. Wine enthusiasts had such a great time drifting from booth to booth to learn all about the vintages right from the winemakers and seek out their new favorites.

WineFest 2
Attendees had the opportunity to sample over 400 distinctive wines.

While sipping and mingling, attendees also noshed on truly delectable eats from a number of the hottest Twin Cities restaurants, such as Butcher & The Boar and P.S. Steak. Oceanaire‘s ahi tuna appetizer, Cafe Latte‘s succulent tres leches cake, Red Cow‘s savory sliders, and Broders’ Pasta Bar‘s pesto pasta were some of the most buzz-worthy dishes. The Grand Tasting was the perfect opportunity for these restaurants to promote their latest offerings to a huge crowd and potentially land new customers.

During the night, attendees took part in an exciting silent auction and bid generously on unique items to raise money for M Health Fairview Masonic Children’s Hospital. For the last 26 years, WineFest – A Toast to Children’s Health has raised more than $21 million to support the physician-scientists, their myriad medical breakthroughs, and world-class pediatric care at M Health Fairview Masonic Children’s Hospital. WineFest has proven year after year to be a successful, well-orchestrated charitable event.

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WineFest 2023 gave business leaders and other wine enthusiasts the chance to toast to children’s health.

Throughout the weekend, WineFest No. 26 also featured multi-course gourmet Fine Wine Dinner (sponsored by Huntington Bank), Grape Stomp After Party (sponsored by Blythe Brenden-Mann Foundation), Schramsberg Bubbles and Brunch (presented by Pete & Lisa Janzen), Luxe Lunch (sponsored by Craig & Robin Dahl), and Special Reserve Reception (sponsored by Lockton). Grand Cru Sponsors were Maria & Matt Hemsley and Jester Concepts. Cafe Latte was the wine glass & Friday Fine Wine Bar Sponsor.

Premier Cru Sponsors included Boston Scientific, Abbott, ergodyne work wear, Land O’ Lakes Inc., the Vikings NFL team, Old National bank, Pilgrim cleaners, US Bank, and Omni Bridgeway (the global leader in legal finance and risk management). Premier Partners included Earl Giles distillery, Jet Linx, Emersive Digital Media Group, Jessen Co. premier print shop, Liquor Boy, Sip ‘N Bloom. Clear Channel outdoor, Greenspring, and iHeart Media were the Media Partners of WineFest No. 26.

If you own or work for a company that is looking to boost brand awareness in the Twin Cities market, I highly recommend sponsoring the next WineFest. It is sure to grow the business’s brand recognition and customer base.

The post Twin Cities Business Leaders Toast to Children’s Health at WineFest No. 26’s Grand Tasting appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/twin-cities-business-leaders-toast-childrens-health-winefest-no-26s-grand-tasting/

Rail Strike dates and Compensation

By now, you will have heard the news that many railway workers are striking this month, and it can be confusing trying to keep up with when workers are going to strikes, the dates they will take place on and how you could be impacted. 

Fear not, we are here to help. Here are all the dates rail workers will be striking throughout the coming weeks. 

Rail strikes

Chester Road railway station

  • Wednesday 31 May (Aslef)
  • Saturday 3 June, the day of the FA Cup final (Aslef)

Which lines will be affected

According to National Rail, the following rail operators will see services disrupted on Friday 12 and Saturday 13 May.

  • Avanti West Coast
  • c2c (Saturday 13 May only)
  • Chiltern Railways
  • CrossCountry
  • East Midlands Railway
  • Gatwick Express
  • Great Northern
  • GWR
  • Greater Anglia (including Stansted Express)
  • Heathrow Express
  • LNER
  • London Northwestern Railway
  • Northern
  • South Western Railway
  • Southeastern
  • Southern
  • Thameslink
  • TransPennine Express
  • West Midlands Railway

Network Rail said passengers may see significant disruption “across large areas of the network”.

It also said: “Services are also likely to be disrupted and start later on the day immediately following a strike day.”

Compensation on rail tickets

Changing your journey

If you’re affected by impending rail strikes, under usual circumstances you can travel one day before the date of your ticket and also up to and including a few days after, depending on the rail operator: most will offer compensation should you be affected by the rail strikes, but it does depend on the type of ticket you bought and whether the rail operator runs a compensation scheme.

Season tickets

If you are a season ticket holder, each ticket operator has its own set of rules: some can make additional claims for ‘Sustained poor performance’ and again, the definition varies depending on the operator. Find your rail operator on this helpful tool from the National Rail website to check the definition and rules on rail compensation.

Full refunds

Rail operators will be able to issue a full refund if your train is cancelled and you choose not to travel. You should be able to get a refudn by using the same website you got your original ticket from, and submitting a refund request. Again, the rules vary depending on the rail operator. You can exchange your ticket for another day, but again, rules may differ.

Missing an event

If rail strikes cause you to miss an event, you’re best speaking to the event organiser to see if you can reschedule. If there are multiple performances of, for example, a show, you may be able to reschedule, but there may be a fee. You may also wish to check whether you are entitled to a refund if the show is on one day. Ticket distribution websites won’t genrally offer a refund unless you have purchased ticket protection or insurance.

Final things to note

  1. Make a note of your train time, the delay and the reason for it.
  2. Take a photo/scan your tickets and receipts.
  3. Go to the National Rail website and click your rail operator’s logo to register your complaint.

The post Rail Strike dates and Compensation appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/strike-dates-postal-and-railway-industrial-action-this-month