Keeping Remote Workers Integrated in the Day-to-Day Operations of Companies

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Remote work requires daily collaboration from teams of people often separated by hundreds of miles, if not more. A company’s day-to-day operations are too vital to leave to chance during the transition from site-based to virtual work. Rather than shoehorning the same office protocols into a new format, Jessica Vann, Founder and CEO of Maven Recruiting Group, advises companies to reinvent how they engage with remote workers each day.

“Remote work isn’t going away, so it’s crucial to make the transition work right,” Jessica Vann says. “Rethink your company’s onboarding, communications, meetings, and culture from the ground up. That is the only way to fully integrate employees into a remote workforce.”

Integrating New Hires with Well-Designed Onboarding

Effective remote organizations make a point to integrate new hires with a thorough onboarding process. “It’s not easy to onboard hires remotely,” remarks Vann. “They need more than a welcome email. Onboarding remotely requires employers to be a lot more intentional and organized in how they share information, monitor an employee’s understanding of the concepts or material, and imbue cultural values and norms. At Maven, we have spent considerable time overhauling training documents and materials to make them more user-friendly. To replace some of the live interactions new employees might have had previously, we have created training videos. We’ve overhauled our company intranet to make these things more accessible and searchable. Moreover, we’ve introduced multiple live touch points throughout a person’s onboarding to make sure there is adequate support if there are questions.”

Putting their money where their mouth is, Maven rolled out a dedicated Training & Development Lead to facilitate and shepherd the learning and onboarding experiences of new hires. They initiated creative ways for senior leaders of the company to share their knowledge with more junior members, such as weekly Masterclasses.

Keeping Remote Workers Engaged by Rethinking Work Culture

Each employee has unique needs as they integrate daily operations into their homes work environments. Some are parents, some could work across different time zones, and others may encounter unexpected scheduling conflicts.

“In the office, you could pop in and ask for some advice or a quick moment. However, those days are done. We’ve really had to rethink how people are still able to get that quick touchpoint without having the ability of cruising by someone’s desk.” Vann explains. “Instead of an open door policy, we have an open technology policy. This means our team pings one another throughout the day on chat platforms or text and requests time as needed. A lot of things can be settled in 30-second conversations, but people have to know they can access you. People also have to be accountable to their calendars. For this to work, the expectation needs to be set that people need to be responsive and accountable.”

Keeping Remote Workers Engaged by Promoting Wellness

The benefit of remote work is freedom, but the price of working alone is often a lack of motivation, creativity, and enthusiasm. Activities that get remote employees away from their screens and promote overall wellness can boost their morale and productivity.

Vann suggests creating monthly wellness days, which have been a boon for Maven’s team and culture. She also encourages her team to capitalize on their time off and truly make it time away. While Vann’s company is remote, she also strives for a balance by incorporating in-person time. Vann’s Team has quarterly offsites and team reward days — some of which are remote, some of which are in person ― in addition to having in-person working retreats a few times a year to promote wellness and team camaraderie.

Keeping Remote Employees Engaged by Rethinking Employee/Management Communication

Integrating remote workers into the day-to-day operations involves an overhaul of employee/management communication. Effective communication is all about relationships, and as many managers now know, communicating effectively and fostering relationships with long-distance employees can prove tricky.

“We have a policy of employees being on camera in meetings to encourage active participation and monitor engagement and to ensure the meetings can be as productive as possible. Moreover, as part of their onboarding, we cover meeting etiquette and set expectations for how employees can show up successfully.

“Technology is critical in the day-to-day operations, but we also try to give people time back when possible. We have consolidated the frequency of meetings and shifted to calls or emails when possible. This is because we recognize that meeting fatigue is a very real thing in a remote environment.

Keeping Remote Employees Engaged During Virtual Meetings

Remote meetings were awkward during the early days of the pandemic. However, most people have since adjusted to the new normal. Today, effective virtual meetings can allow people to connect across the ether just as naturally as they do in person.

Before taking meetings online, managers should familiarize themselves with the software. No one enjoys wasting time while supervisors figure out how to set up breakout sessions or share their screens.

Even though virtual meetings have a lot in common with gatherings around a conference table, it is necessary to reinforce some etiquette during the transition. Expectations regarding professional dress, punctuality, and whether or not screens are activated need to be addressed. Before the meeting starts, take a few moments for small talk, and make sure everyone knows each other by making brief introductions. Throughout the meeting, ensure that people feel valued by giving opportunities for them to share and be heard.

“Meetings should have clear agendas so they can be productive, but we also encourage little buffers for laughs for people to connect.”

Keeping Remote Workers Engaged by Establishing a Work-Life Balance

The flexibility of remote work is liberating. However, it can also create ambiguous work conditions that lower employee morale and output. Setting boundaries on the space and time that remote work intrudes on the home helps employees stay engaged and productive during daily operations.

Remote employees need to establish designated workspaces in their homes. “The couch is comfy, but it’s a black hole for remote work,” Vann warns. “When employees create designated workspaces, they must avoid distractions like their TV, fridge, and phone. Their workspaces need to be neat and organized, and so should the main tools of their trades — their computers. Nothing stands in the way of deadlines like clutter.” To support that objective, Maven provides a stipend for new employees to equip their home office. In addition, the company similarly provided that benefit to existing employees once work shifted to home environments.

When setting boundaries to protect work/life balance, scheduling is critical. Writing out to-do lists, establishing regular work hours, and keeping track of appointments with an online calendar are the best ways to integrate a company’s daily operations into dozens of remote itineraries. For more information, readers can check out Maven’s podcast, Reimagining Your Remote Workspace: Advice from a Designer on How to Create a Productive and Beautiful Home Office.

Final Comments

Redesigning the workplace to accommodate the day-to-day workload for the new era of remote workers requires creativity, flexibility, and a willingness to change. This transition involves organization-wide adaptability and a thoughtful overhaul of company culture, internal communications, staff meeting protocols, and work-life balance.

The post Keeping Remote Workers Integrated in the Day-to-Day Operations of Companies appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/employees/keeping-remote-workers-integrated-operations-companies/

Rex Barr Shares Top CRM Systems for Small Businesses in 2022

Home Business Magazine Online

In today’s business world, an effective Customer Relationship Management (CRM) system is essential for any company that wants to remain competitive. A CRM system helps businesses keep track of their customer interactions, including sales, marketing, and support. It also allows businesses to measure and analyze their performance to make necessary improvements.

Experts like Rex Barr in Philadelphia, PA, understand there are a lot of different CRM systems on the market, and it can be challenging to determine which one is the best fit for your business. To help you decide, we’ve compiled a list of the top CRM systems for small businesses in 2022.

What Is a CRM?

Rex Barr says a CRM system is a software application that helps businesses manage customer relationships. It enables enterprises to track and analyze customer interactions, sales, marketing, and support activities. A CRM system also allows companies to measure and improve their performance.

Benefits of Using a CRM System

Using a CRM system has many benefits, including increasing sales and revenue, improving customer satisfaction and retention, and reducing costs.

A CRM system can also help businesses to understand their customers better so they can provide them with the products and services they want and need. In addition, a CRM system can help companies to build stronger relationships with their customers.

Salesforce CRM

Salesforce CRM is a cloud-based system that offers many features and modules, including sales automation, reporting and analytics, customer service management, and more. It’s also highly customizable so that you can tailor it to your business needs. Salesforce CRM starts at $25 per month per user.

HubSpot Sales CRM

Rex Barr says HubSpot Sales CRM is a good choice for small businesses looking for a simple yet effective CRM system. It offers contact management, lead tracking, deal tracking, and email integration. HubSpot Sales CRM is free for up to 1 million contacts.

Zoho CRM

Zoho CRM is another popular choice for small businesses. It offers many features, including sales automation, customer support management, marketing automation, and more. Zoho CRM starts at $12 per month per user.

Pipedrive CRM

Pipedrive CRM is a good choice for small businesses that want a simple yet powerful CRM system. It offers contact management, lead tracking, deal tracking, and email integration. Pipedrive starts at $15 per month per user.

Why Is Good CRM Important?

In the business world, customer relationship management (CRM) is a term that refers to all of the various activities, strategies, and technologies that companies use to manage their customer interactions. Good CRM software can help small businesses track customer data, automate repetitive tasks, and improve employee communication. In today’s competitive marketplace, small businesses need to have a good

CRM strategy in place to survive and thrive. While there are many different CRM software options on the market, it is vital to choose one that will fit the specific needs of your business. The right CRM software can help you save time and money while improving your customer satisfaction levels. Implementing a good CRM strategy can be challenging, but it is well worth the effort for any small business that wants to succeed in today’s competitive market.

What to Look for in a CRM System

When choosing a CRM system for your business, there are a few key factors that you should keep in mind. The first is to ensure the system is scalable and can grow with your business. It would help if you also looked for a system that offers a wide range of features and is customizable to fit your specific business needs. Choosing a CRM system that is easy to use and offers good customer support is also essential.

When choosing a CRM system, there is no one-size-fits-all solution. The best CRM system for your business will depend on your specific needs and goals. However, all of the CRM systems on our list are good choices for small businesses.

How to Implement a CRM Strategy

Rex Barr says once you have chosen the right CRM system for your business, you must implement it correctly. The first step is to train your employees to use the system. You should also set up a process for collecting customer data and inputting it into the system. Additionally, you need to establish a system for tracking and measuring your results.

Implementing a CRM strategy can be challenging, but it is essential for any small business that wants to succeed. By following these tips, you can ensure that your CRM implementation is successful.

There are a lot of different CRM systems in the marketplace, and it can be challenging to determine which one is the best fit for your business needs to remain competitive against other companies within your industry that have also adapted using customer relationship management systems. We hope this blog post provided some guidance in deciding the top three picks for customer relationship management systems according to experts in the field who have experience with this software. If you enjoyed this post, be sure to check out our website for more content like this in the future!

The post Rex Barr Shares Top CRM Systems for Small Businesses in 2022 appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/computers-and-software/rex-barr-shares-top-crm-systems-small-businesses-2022/

Links may be less important to the Google Search ranking algorithm in the future

Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm.

What was said. John Mueller said at the 13:52 mark in the recording when asked about links:

“Well, it’s something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can’t figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It’s like how do you find a page on the web without some reference to it?”

“But my guess is over time, it won’t be such a big factor as sometimes it is today. I think already, that’s something that’s been changing quite a bit.”

Links less important. Not only did John say that in the future links might be weighted less in the overall Google Search ranking algorithm, but he said that this has been already changing in the algorithm “quite a bit.” So even today, links are not weighted as much as they once were in the overall ranking algorithm.

Let me listen. Here is an embed of the recording from YouTube, you might want to rewind to the 13:06 minute mark, to hear how the question was phrased:

Not new? Yes, Matt Cutts, the former Google spam lead, told us several years ago a similar message in this video he posted:

Although studies have shown that links are still incredibly important for Google rankings. And a few years ago, Google said links are in the top three ranking factors, but links are not number one Google later said.

Why we care. In short, stop obsessing about links, and focus on your content. The trend has been more about having better content and truth be told, generally better content generates links without having to request links or do any real link-building efforts.

Links are not dead, links will never be dead, as a ranking factor. But as Google gets better and better at understanding content, Google can rely less on links.

The post Links may be less important to the Google Search ranking algorithm in the future appeared first on Search Engine Land.

Original source: https://searchengineland.com/links-may-be-less-important-to-the-google-search-ranking-algorithm-in-the-future-389364

Amazon holiday shopping outlook: A guide for advertisers

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. 

Part of that planning revolves around:

  • Mapping out how budgets will be spent over the final month and a half of the year.
  • Which days to push the pedal most on.

We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to: 

  • Quantify what we’ve seen in the past and better estimate what might happen this go around.
  • Help brands better understand how performance for Amazon ads shifts over the course of the holiday shopping season.

Let’s dive in.

Looking back at the 2020 vs. 2021 holiday seasons

It may be tough to remember at this point, but way back in 2020 the holiday shopping season looked very different than any previous year for Amazon vendors and sellers.

First, there was the Oct. 13-14, 2020 Prime Day event, which was delayed from its typical mid-year timing. As a result of the surge in ecommerce demand pushing Amazon’s fulfillment capabilities to the limits in the early months of the pandemic, the change created a new Q4 “holiday.” 

The sales per click of sponsored products ads soared relative to what would typically be expected in the middle of October. We saw a sequel of this with the Prime Early Access Sale this year.

Much of Amazon’s and other retailers’ efforts to kickstart the Q4 2020 shopping season earlier than usual were intended to pull demand earlier in the quarter as:

  • Shipping delays were causing huge headaches at the time.
  • Last-minute shoppers wouldn’t be able to reliably get packages as quickly late in the season. 

This also led to much earlier shipping cutoff dates in order to get packages in time for Christmas, and our second key divergence for Q4 2020 ad performance compared to other years – a meaningful drop in sales per click in the third week of December compared to 2019.

Amazon U.S. sponsored products YoY sales per click growth by day.

By 2021, shipping delays were much less obstructive than in 2020, and cutoff dates to receive packages in time for Christmas returned to a more typical schedule. 

In turn, advertisers saw sales per click in the third week of December soar relative to 2020, the exact opposite of the trend a year prior.

Looking ahead to this year’s holiday season, we expect shipping cutoffs to be more in line with 2021 than 2020, such that advertisers should see the sales per click of ads hold up later in the shopping season.

Now, let’s take a look at how total sales volume trended on key days during the holiday season last year.

Black Friday and Cyber Monday are tops in volume for most brands

When it comes to the sheer volume of sales attributed to ads during the holiday shopping season, Black Friday and Cyber Monday (BFCM) continue to be pivotal parts of overall success. 

In 2021, the median advertiser saw sales attributed to Sponsored Products ads rise 45% on both Black Friday and Cyber Monday compared to average daily sales for the first half of November.

Amazon U.S. sponsored products sales volume relative to first half of November average daily sales.

While we’re using median here to convey how big these two days are for middle-of-the-pack advertisers, the surge in sales was certainly much larger for some brands than others. 

35% of sponsored products advertisers saw Black Friday sales more than double compared to the first half of November, and 37% saw the same for Cyber Monday.

In terms of pure volume, no other day between mid-November and late December comes close to the sales attributed to ads on BFCM for most brands. 

It’s possible that the Prime Early Access Sale in October pulled forward some of the volume that would otherwise happen in November and December. 

That said, it’s unclear how that might play out in terms of impacting specific days. It’s very likely we’ll still see Black Friday and Cyber Monday come out on top compared to other days over the last month and a half of the year.

However, total sales volume is only one measure of the opportunity available to brands. Sales-per-click trends show how incredibly valuable other days can be as well.


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The value of ad clicks in late December last year neared Cyber Monday highs

Consumers are certainly ready to convert when it comes to sales holidays like Cyber Monday and Black Friday. 

But urgency also builds toward the end of the season, when consumers are down to the wire and need gifts in time for Christmas and other holidays. 

This is clear when looking at the share of total sales attributed to sponsored products using a 30-day window that occurred within the first 24 hours of the ad click. This can be used as an indicator of how compelled shoppers felt to convert at any given time.

As you can see, the share of purchases that occurred quickly after an ad click went up significantly on Black Friday and Cyber Monday, falling thereafter before rising throughout the rest of the shopping season until shipping cutoffs for Christmas delivery came into effect.

Share of 30-day Amazon sponsored products sales that occur within 24 hours of the ad click.

A similar trend unfolds when looking at how sales per click changed over the course of the holiday season last year. 

The value of ad clicks peaked on Cyber Monday for the median advertiser, but several days in late December neared this high as the value of ad clicks rose with shoppers’ sense of urgency.

Amazon U.S. sponsored products sales per click

But here’s the catch! Some of the conversions that are attributed to ads on BFCM or to days just before the shipping cutoff can be partially attributed to marketing efforts that occurred before those key stretches. 

For example, search formats like sponsored products often get a boost in performance from display campaigns that build awareness on and off Amazon prior to the final ad interaction and conversion.

When evaluating opportunity, advertisers need to look beyond simple volume metrics to guide strategy, especially in setting bid adjustments to account for changes in the expected value of ad clicks. 

But they also need to understand that boosts in sales per click on any given day might be the result of ad interactions on other days that weren’t credited with the sale.

Given different kinds of shoppers carry different lifetime values, brands should also look beyond just the direct sales per click in assessing how much shoppers are worth during different periods of the holiday shopping season. New-to-brand metrics can help advertisers do just that.

New-to-brand customers offer another incentive for brands to be aggressive on big days

New-to-brand sales, defined by Amazon as those sales that come from customers who have not purchased from a brand in at least a year, allow advertisers to get a better sense of what kinds of customers their sponsored brands and Amazon demand-side platform (DSP) campaigns are attracting.

Looking at the share of total sales attributed to sponsored brands that came from new-to-brand customers during the holiday shopping season last year, advertisers found the highest share days between the beginning of November and the end of the year came on Black Friday and Cyber Monday, which both saw 76% of sales attributed as new to brand.

New-to-brand share of sales attributed to Amazon sponsored brands

A close third place went to Dec. 21 at 75% new-to-brand share, as shoppers appeared more willing to purchase from new brands as they secured last-minute gifts. 

New-to-brand share was the lowest (62%) during the last two months of the year on Nov. 20, the Saturday before Thanksgiving.

These trends vary by the advertiser, and swings can be much more significant for some brands than others. 

Looking at how new-to-brand share has trended during past holiday seasons should help inform when brands should adjust strategy this go around.

Holiday sales takeaways for Amazon advertisers

There are a lot of unknowns heading into the holiday shopping season in 2022, especially regarding how well the economy as a whole will hold up. 

Even so, brands should still understand how recent performance has trended during the core weeks of Q4 in the past. 2021 is likely a decent indicator of how different days will compare to one another in 2022.

Key days like Cyber Monday and Black Friday still play a meaningful role, with sales volume for these two days far eclipsing that of other days during the holiday shopping season. 

As such, brands should have a strategy in place for making the most of the surge in shopping intent that comes with these sales holidays.

That said, advertisers can find gold in the form of higher sales per click and elevated new-to-brand customer share at other points in Q4.

Amazon marketers should look into 2021 data as soon as possible to get a sense of when to hit the gas on advertising. 

The post Amazon holiday shopping outlook: A guide for advertisers appeared first on Search Engine Land.

Original source: https://searchengineland.com/amazon-advertising-most-valuable-holiday-shopping-days-389296

Choosing the Right Payment Gateway for Your Business

Home Business Magazine Online

Finding the ideal payment provider to meet your demands is one of the biggest obstacles for merchants pursuing international markets. In order to choose the right payment gateway provider for your company, it can be useful to explore the market first.

A third-party service known as an online payment gateway enables a merchant to accept payments on their website. Software is essentially what transfers the details of the transaction from the issuing bank to the acquiring bank, indicating whether it has been accepted or rejected.

Payment processor vs. payment gateway

Perhaps while they both fall under the umbrella term “payment solutions,” a payment processor differs from an online payment gateway, despite the fact that you may have heard both names and even used them interchangeably.

A payment processor transmits all required information pertaining to the credit or debit card used in the transaction as it transports the funds from source to destination: from the issuing bank to the merchant bank. The sole service required when a consumer uses a physical card to make a purchase at a physical store is a payment processor, which is likewise utilised in traditional retail.

A transaction is authorised by an online payment gateway, as opposed to a payment processor. In eCommerce transactions where businesses may also need to accept payment methods other than cards, it is essential.

So, how do you choose the best payment gateways for your business?

You must start with your business’ needs before analysing payment gateway lists, then go on to the online payment gateways that best meet your needs.

Consider the following while evaluating the top payment providers:

Security

One of the biggest risks to eCommerce is the security of transaction data, thus your online payment gateway needs to come with a number of security safeguards by default. Your payment gateway should assure compliance with payment industry standards in order to process credit and debit cards; in this regard, make sure that it has a PCI DSS certification. To reduce fraud attempts on your online store, a good payment gateway also has extensive fraud prevention measures.

Features

Another thing to look for is that your checkout accepts the chosen payment methods of your customers. Look for the most widely used international payment methods, and if you’re aiming for a certain local market, see if your prospective payment gateway supports transactions using those. Although debit and credit cards as well as eWallets like PayPal dominate global preferences, purchasers may prefer local alternatives and with so many competition in the market, you may need to look for specific option with distinctive features that will attract your target audience. To cater to these preferences and achieve desired conversion rates, your firm will need to make adjustments.

For example, a DTC e-commerce business may choose to use Skrill due to its low fees and the possibility of allowing over 40 currencies to access and manage your transactions. A small business whose main income comes from a physical store may opt for credit and debit cards like Visa due to their convenience and purchase protection. On the other hand, large international businesses like those in the online betting industry may gravitate towards PayPal due to the features that such PayPal betting sites have — like instant deposits and fast withdrawals in such a case. It all depends on which features you’re prioritising for your audience.

Cost efficiency

Most payment gateways have a price, which is typically expressed as a transaction fee. Look at the features you are getting for your money to determine if the price is fair.

Online payment processing through basic providers could be affordable or even free, but in the long run, the extra costs might exceed the immediate advantages. It could be worthwhile to use a reputable online payment gateway from the beginning if you need to make further investments in compliance or security measures.

Billing features

Your online payment gateway should allow recurring billing if you now offer subscriptions or plan to do so in the future. This feature is necessary so that customers don’t have to manually renew their subscriptions every month or billing cycle.

Allowing consumers to interrupt their subscriptions or offering dunning management tools are two other subscription payment features that may assist you keep your low churn rate.

When you need to compare online payment gateways, going over each of these points will help you decide which one is best for your company. Consider the features you require, the integration model you can support, and whether you choose to outsource security management or keep it in-house.

The post Choosing the Right Payment Gateway for Your Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/choosing-right-payment-gateway-business/

5 Ways Smart Brands Are Already Prepping for the Holiday Season

Home Business Magazine Online

The holiday season is well on its way, and smart brands are already getting ready for it through holiday marketing strategies. Why? Because they know that the holiday season is one of the most important times of the year for sales and marketing.

If you want to stay ahead of your competition and take advantage of this lucrative season, you need to start planning now!

Importance of the Holiday Season

The holiday season brings a greater connection with clients and customers, and can be a great time of year to boost your sales. The season is important for sales and marketing for the following reasons:

  • Increased demand – Compared to the rest of the year, people purchase more during the holiday season.
  • High spirits – Holidays are times when people are more relaxed and in a good mood. They are more likely to make purchases.
  • Increased urgency – There are just annual holidays. Customers are more likely to buy when there is urgency associated with limited-time holiday promotions.

PR and Marketing Tips for Brands During the Holiday Season

The festive season is a key time for brands to connect with consumers and create lasting impressions. With so much competition, it’s important to stand out and ensure your marketing strategy and PR efforts are on point. Here are five tips to help you get the most out of the holiday season.

1. Email Marketing

One of the most important elements of a successful holiday marketing campaign is email marketing. Email marketing allows brands to reach a large audience with personalized messages at a relatively low cost. Furthermore, it can be highly effective in driving holiday sales.

Businesses can send special holiday-themed email newsletters with special holiday promotions, new products, and holiday in-store events. Additionally, they can send holiday-themed coupons, discounts, and reminders about holiday deadlines.

2. Influencer Marketing

For many brands, the holiday season is the make-or-break time of year. And with more shoppers turning to social media for inspiration and product recommendations, influencer marketing has become a digital PR strategy for driving holiday sales.

Smart brands clearly define the goals and objectives of their campaign. They then partner with the right influencers who believe in their products to boost sales through increased brand awareness. Influencers also use Black Friday marketing ideas to create customer loyalty.

3. Make Social Media Shopping Simple 

Brands are making it easy for customers to find their products and make purchasing decisions by using the right keywords and hashtags during social marketing. They focus on e-commerce integrations to enhance social selling. For instance, with Instagram checkout, clients can “Buy on Instagram.”

4. Digital PR Strategy

The holiday season is a busy time for everyone, and brands are competing with a lot of noise to vie for consumer attention. Creating a digital PR strategy that includes media outreach is a good way to establish social proof and reach a larger audience of potential customers.

“A well-timed story, byline, podcast interview, or feature that conveys your value in the marketplace can be highly beneficial during times when customers and clients may be in the market for what you have to offer. Earned media simply offers a degree of third party validation and social proof that you don’t get with most other forms of marketing or advertising. This type of validation can set you apart from competitors, and increase your sales conversion rates,” explains Blair Nicole, CEO of Media Moguls PR, a whitelabel PR agency that has worked with hundreds of brands across the US, UK and Canada.

5. Advertising

A digital PR strategy isn’t complete without a well-executed advertising campaign. After all, what’s the point of crafting amazing content if no one will see it?

In the lead-up to the holiday season, smart brands use advertising to ensure many people see their content. By targeting their ads to relevant audiences and using creative visuals and compelling copies, they make sure their content stands out and reaches the people who are most likely to convert.

The post 5 Ways Smart Brands Are Already Prepping for the Holiday Season appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/marketing/internet-marketing/5-ways-smart-brands-prepping-holiday-season/

YouTube has introduced a TikTok and Twitch co-streaming feature

Creators can now co-stream live videos with their friends on Twitch and TikTok. The new YouTube feature is called Go Live Together, and it’s rolling out over the next couple of weeks.

Not new. The new feature is compared to TikTok’s multi-guest and Twitch’s Guest Stars. YouTube’s newest addition Go Live Together can only be accessed through the YouTube app, which all parties must have installed.

What’s included. Hosts who want to co-host with their friends must have at least 50 subs and a verified channel. Additionally, guests must have a channel with no strikes on it.

On Twitch and TikTok, co-hosting supports up to five guests, but with Go Live Together, only one guest can join.


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Ads are allowed. YouTube’s co-hosted streams are allowed to run advertisements, but guests won’t see any of the revenue. The ads will head to the host, and the tandem stream won’t even show up on the guest’s channel. In the Creator Insider video, a YouTube rep admitted that visibility on guest channels is “so important to creators,” so that perk could arrive soon on Go Live Together.

Why we care. Creators will have the opportunity to bring on guests to share experiences, collaborate, or “hang out. The addition of advertisements also gives an additional opportunity to monetize their content.

We aren’t sure if monetization will ever be afforded to both participants on the channel, but there should be an option to at least split revenue. Brands will also have an opportunity to advertise their products and services in a collaborative environment.

The post YouTube has introduced a TikTok and Twitch co-streaming feature appeared first on Search Engine Land.

Original source: https://searchengineland.com/youtube-has-introduced-a-tiktok-and-twitch-co-streaming-feature-389383

Apple could be building an ad network for live TV

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February.

The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers.

A deal with the MLS. Apple recently closed a 10-year deal to air MLS games in a new subscription service, as well as Apple TV+ streaming platform. They will also stream a portion of games for free to users of the Apple TV app. They’ll offer three different tiers: the dedicated package, paid TV+ subscriptions and the free TV app. 

The contract has been estimated to cost $250 million per season or $2.5 billion over the next decade. 

Why we care. New ad space is a good thing for advertisers who may be struggling to find their place in a crowded ad landscape. Stay tuned for more information when Apple makes an official announcement.

The post Apple could be building an ad network for live TV appeared first on Search Engine Land.

Original source: https://searchengineland.com/apple-could-be-building-an-ad-network-for-live-tv-389387

NBA 2022/2023, Who Can Win It This Time?

Home Business Magazine Online

The NBA fans have already started to enjoy sensational basketball confrontations between some of the biggest professional basketball teams in the US and Canada. The official regular season of the 77th NBA league started nearly two weeks ago — on October 18, and it will run up to April 9, 2023, with the 30 teams each having 82 games to play.

Sports bettors are also excited, as sportsbooks are now offering a very wide range of bets for the entire season. In fact, everyone involved in the industry, whether an online bookmaker, an oddsmaker or a gambling affiliate is now in the heat of the NBA games!

There are several teams that do really stand a chance of being crowned the NBA champions, but some of these are pointed by sportsbooks as more favorites than others. In fact, bookmakers are already highlighting five favorites and these are:

Boston Celtics

The Boston Celtics are coming off as the top favorite for winning the NBA championship next April, for the first time in many years. Last year, they made it to the finals, confronting the Golden State Warriors, who won the cup. Before that, they had only managed to secure a presence in the finals in 2010, when they were beaten by the Los Angeles Lakers. This season, the Celtics are expected to go deep, play hard and perform strong in every game as they are confident enough. This confidence stems from their abilities, their roster and their recruited talents.

Golden State Warriors

The Golden State Warriors are as strong favorites for the championship as the Celtics, only they might be more stressed because they have to defend their title and their crown. In the last NBA season, they showed an astonishing performance in their games, beating long-standing rivals Denver Nuggets, Dallas Mavericks and Memphis Grizzlies. This season, they are considered to stand a very good chance of retaining their leading position.

Los Angeles Clippers

You should not be surprised by the presence of the Clippers in the favorites’ list, because they have managed to restore their strength, build their capabilities and build a team that can go after the NBA title effectively. The acquisition of John Wall, the skills of Reggie Jackson and Normal Powell will most profoundly make a real difference in their dynamic and performance this season.

Milwaukee Bucks

The Milwaukee Bucks have two vital assets that place them on the list of the favorites for the NBA Championship title. First, they have Giannis Antetokounmpo, one of the best basketball players of his time — with two MVPs and a Finals MVP — who is admittedly a crucial resource strength of the team. Second, they have the ‘know-how’ of the championship, getting the title only two years ago. Alongside these assets, there is also their good start and good form this season, which have brought them in front, with a perfect record — at least up to now.

Philadelphia 76ers

Don’t be fooled. The Philadelphia 76ers are concentrating much of the bettors’ attention and the bookmakers’ interest as they have managed to create one of the strongest rosters that can lead them straight up to the finals. They did not perform well last season and they haven’t had the best of starts this season, but the composition of the team, once the ‘chemistry’ is configured, is expected to drive the Sixers to the end.

The post NBA 2022/2023, Who Can Win It This Time? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/success-lifestyles/nba-2022-2023-win-this-time/