9 Effective Search Engine Marketing Tips For Small Business Owners

AllBusiness. comSearch engine marketing is an ideal way for your small business to compete with larger competitors. And with the right techniques, you can use search engine marketing to rank higher in searches on Google, which can make the difference in whether a customer chooses your company over your bigger rivals. If content is the proverbial king, then 80/20 content marketing is the emperor.

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Search engine marketing is an ideal way for your small business to compete with larger competitors. And with the right techniques, you can use search engine marketing to rank higher in searches on Google, which can make the difference in whether a customer chooses your company over your bigger rivals. Continue reading “9 Effective Search Engine Marketing Tips For Small Business Owners”

What’s Next After The #MeToo Movement? Women Must Take Charge To Combat Sexism In The Workplace

AllBusiness. comEnough already. I’ve written about sexism in the workplace, and I thought the situation might be improving—how wrong I was. A recent study of women sheds new light on the sexism that women face at work, and it’s even sadder for women in sales.

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Enough already. I’ve written about sexism in the workplace, and I thought the situation might be improving—how wrong I was. Continue reading “What’s Next After The #MeToo Movement? Women Must Take Charge To Combat Sexism In The Workplace”

How Healthcare Providers Can Use Technology To Increase Cash Flow, Patient Satisfaction

AllBusiness. comThe rising cost of healthcare services and the corresponding cost of healthcare insurance represent significant economic issues for employers. Additionally, these higher costs are proving to be a barrier to patient treatment. Further inhibiting access to care, some providers are requiring upfront deductible payments from patients before they will admit the patient.

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The rising cost of healthcare services and the corresponding cost of healthcare insurance represent significant economic issues for employers. Additionally, these higher costs are proving to be a barrier to patient treatment. Continue reading “How Healthcare Providers Can Use Technology To Increase Cash Flow, Patient Satisfaction”

3 Mindsets Stopping You From Reaching Your Full Potential As An Entrepreneur

As an entrepreneur in the service industry, you’re faced with a twofold challenge: 1) Running a business; and 2) Deepening your expertise in your field as a service provider. You could be the world’s most incredible pointillist or project manager, but if you can’t close sales or keep up with invoicing, your business suffers. At a recent event my company hosted with a small group of startup founders, cognitive psychologist Amanda Crowell discussed the three mindsets that could be holding you back and how to overcome them using brain science. There are two kinds of failure: one is productive, the other destructive.

As an entrepreneur in the service industry, you’re faced with a twofold challenge: 1) Running a business; and 2) Deepening your expertise in your field as a service provider. You could be the world’s most incredible pointillist or project manager, but if you can’t close sales or keep up with invoicing, your business suffers.

At a recent event my company hosted with a small group of startup founders, cognitive psychologist Amanda Crowell discussed the three mindsets that could be holding you back and how to overcome them using brain science. Continue reading “3 Mindsets Stopping You From Reaching Your Full Potential As An Entrepreneur”

Understanding Indemnity Agreements And How They Can Protect Your Business

AllBusiness. comContract law allows business owners various mechanisms to mitigate the risk of a potentially crippling lawsuit in the case of an accident or loss. The indemnity agreement is one of the most common contracts used to provide this type of protection. While many contractual terms are somewhat self-explanatory, “indemnity” is a word you might not be familiar with.

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Contract law allows business owners various mechanisms to mitigate the risk of a potentially crippling lawsuit in the case of an accident or loss. The indemnity agreement is one of the most common contracts used to provide this type of protection. Continue reading “Understanding Indemnity Agreements And How They Can Protect Your Business”

Don’t Waste Time On A Startup Business Plan—Do These 5 Things Instead

AllBusiness. comTraditionally, startup businesses draft a business plan for three specific reasons: to articulate their vision for the business, to document how they plan to solve key challenges, and to pitch their business idea to potential investors. But what if I told you that business plans for startup companies are usually not worth the effort?Developing an engaging “pitch deck” to present your company to prospective investors instead of a business plan is the new norm. The pitch deck typically consists of 15-20 PowerPoint slides and is intended to showcase the company’s products, technology, and team to the investors.

AllBusiness. comTraditionally, startup businesses draft a business plan for three specific reasons: to articulate their vision for the business, to document how they plan to solve key challenges, and to pitch their business idea to potential investors. But what if I told you that business plans for startup companies are usually not worth the effort?Developing an engaging “pitch deck” to present your company to prospective investors instead of a business plan is the new norm. Continue reading “Don’t Waste Time On A Startup Business Plan—Do These 5 Things Instead”

Have Fun Building A Business With Your Spouse

Building a business with your spouse has so many great components to it. Consider things like focusing all of your collective energies toward one common goal and having your priorities align with your natural ability to work together. These can to steer your new business in the exact direction you have in mind. Consider the fact that you already live together building a life.

Building a business with your spouse has so many great components to it. Consider things like focusing all of your collective energies toward one common goal and having your priorities align with your natural ability to work together. These can to steer your new business in the exact direction you have in mind. Continue reading “Have Fun Building A Business With Your Spouse”

How To Start An Event Planning Business

Work from home jobs and ways to make money online. Scam-free!By Anna J. If you’re like me, when you think of an event planner, you think of Jennifer Lopez in the 2001 film, The Wedding Planner; crisp, polished, knows what they’ve wanted to do their whole lives, working in a big, fancy office – the whole nine yards. That may have been the case until recently (i.

Work from home jobs and ways to make money online. Scam-free!

By Anna J.

If you’re like me, when you think of an event planner, you think of Jennifer Lopez in the 2001 film, The Wedding Planner; crisp, polished, knows what they’ve wanted to do their whole lives, working in a big, fancy office – the whole nine yards. Continue reading “How To Start An Event Planning Business”