Internet Marketing Strategies Focused On Increasing The Reach And Visability Of Your Business!
I had someone recently ask me, “Do I need a website of my own since I already have an active social media presence?”The short answer: No. A website isn’t a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your business model and how you want to present yourself to the world.
I had someone recently ask me, “Do I need a website of my own since I already have an active social media presence?”
The short answer: No. A website isn’t a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. Continue reading “Social Media Business Pages Vs. The Traditional Business Website”
AllBusiness. comDo you notice how we entrepreneurs tend to be harder on ourselves than anyone around us? We’re the boss we’d never want to work for—we force ourselves to work long hours, we berate ourselves when we lose a client, and we never come up for air. Excuse me: Wasn’t this whole “owning my own business” thing supposed to be fun? When did we move from doing something we truly loved to becoming our own slave drivers?Understandably, you’ll want to work hard when you’ve got a particularly challenging project going on, or if you’re close to winning a major client. But ask yourself: Do you back off after that period, or do you keep pushing yourself? The truth about entrepreneurship is that our efforts are often Sisyphean.
AllBusiness.com
Do you notice how we entrepreneurs tend to be harder on ourselves than anyone around us? We’re the boss we’d never want to work for—we force ourselves to work long hours, we berate ourselves when we lose a client, and we never come up for air.
Excuse me: Wasn’t this whole “owning my own business” thing supposed to be fun? When did we move from doing something we truly loved to becoming our own slave drivers?
Understandably, you’ll want to work hard when you’ve got a particularly challenging project going on, or if you’re close to winning a major client. Continue reading “5 Gifts Every Entrepreneur Should Give Herself”
Every company strives to become a thought leader in a certain field or in several fields. Being perceived as a thought leader helps to attract new customers and reassures existing ones that they made the right choice by hiring your firm. Building a reputation as a thought leader in any field requires a complex strategy that includes event management, social media, speaking engagements, and media presence. This article aims to provide you with ideas and strategies to demonstrate thought leadership through event management.
Every company strives to become a thought leader in a certain field or in several fields. Being perceived as a thought leader helps to attract new customers and reassures existing ones that they made the right choice by hiring your firm.
Building a reputation as a thought leader in any field requires a complex strategy that includes event management, social media, speaking engagements, and media presence. Continue reading “Establishing Thought Leadership Through Community Events”
AllBusiness. comIs it possible to choose and create your dream lifestyle without killing yourself in the process? The answer is yes. In fact, the journey to the top can be quite fulfilling. Here are my five top insights on how to leave a legacy without burning yourself out.
AllBusiness.com
Is it possible to choose and create your dream lifestyle without killing yourself in the process? The answer is yes. In fact, the journey to the top can be quite fulfilling. Continue reading “5 Steps To Achieving Your Dream Lifestyle Without Burning Yourself Out”
What Is An EIN?You may see EINs also referred to as “Federal ID number,” “Tax ID Number,” or Federal Tax ID Number. ” It is a nine-digit number used for tax filing and reporting and for other business documentation purposes. Rather than using your Social Security Number, your EIN can be used to obtain business licenses and permits, apply for business credit cards, and set up business bank accounts. An EIN helps establish a separation between your business and your personal self—which can help provide some liability protection for your personal assets.
What Is An EIN?
You may see EINs also referred to as “Federal ID number,” “Tax ID Number,” or Federal Tax ID Number.” It is a nine-digit number used for tax filing and reporting and for other business documentation purposes. Rather than using your Social Security Number, your EIN can be used to obtain business licenses and permits, apply for business credit cards, and set up business bank accounts. Continue reading “Employer Identification Number: What Is An EIN And How Do I Get One?”
AllBusiness. comIt’s often said in movies and quoted by coaches that in war, “You never leave a man behind!” It’s a wonderful sentiment, and the spirit behind that kind of Bro Code is a powerful team-building, morale-boosting battle cry, but is that really the case…in every case?For example, what if the man (or woman) in question is a double agent, a saboteur, or some kind of “anchor” dragging down the mission?When we engage with a new member company at Petra Coach, we start with a two-day kickoff session where we meet with the leadership team to lay out foundational “stuff” for the company (e. g. , core purpose, core values, their “Big Hairy Audacious Goal” or BHAG) and get specific on the next three to five years of the firm’s trajectory.
AllBusiness.com
It’s often said in movies and quoted by coaches that in war, “You never leave a man behind!” It’s a wonderful sentiment, and the spirit behind that kind of Bro Code is a powerful team-building, morale-boosting battle cry, but is that really the case…in every case?
For example, what if the man (or woman) in question is a double agent, a saboteur, or some kind of “anchor” dragging down the mission?
When we engage with a new member company at Petra Coach, we start with a two-day kickoff session where we meet with the leadership team to lay out foundational “stuff” for the company (e.g. Continue reading “Business Leaders: Don’t Leave These Team Members Behind—They Might Just Surprise You”
Let’s dive deeper into each of these benefits in relation to forming LLCs for your real estate investments. In an ideal world, no accidents or mishaps would happen anywhere. But unfortunately, they do. And they can happen anytime, even on the most well-maintained and well-managed property.
Let’s dive deeper into each of these benefits in relation to forming LLCs for your real estate investments.
In an ideal world, no accidents or mishaps would happen anywhere. But unfortunately, they do. Continue reading “Is A Real Estate LLC Really Necessary?”
AllBusiness. comIt can be nerve-racking to step into a room with busy people and, in the short time you have available, get them excited about your project—one you know is solid. While part of preparing for that meeting is getting your numbers together, the way the information is presented matters a lot, too. So how do you make sure you’re putting your best foot forward?I am a big believer in pitching to friends.
AllBusiness.com
It can be nerve-racking to step into a room with busy people and, in the short time you have available, get them excited about your project—one you know is solid. While part of preparing for that meeting is getting your numbers together, the way the information is presented matters a lot, too. Continue reading “10 Tips For Perfecting Your Investment Pitch”
AllBusiness. comIf you want to secure long-term success in digital marketing, there is nothing more important than content. Every year, Fortune 500 companies invest more money into their content operations. The average Fortune 500 company spends between 26 and 50 percent of its marketing budget on content.
AllBusiness.com
If you want to secure long-term success in digital marketing, there is nothing more important than content. Every year, Fortune 500 companies invest more money into their content operations. Continue reading “4 Ways To Produce Better Content And Stand Out From The Crowd”