How The Gig Economy Is Reshaping The Digital Marketing Industry

As you use your phone to get an Uber ride or as you prepare to submit your report via email to your client from the opposite side of the globe, you are a part of the growing gig economy. The gig economy is an economic environment where temporary or short-term positions are very common. These days, independent workers working with short-term projects seem to dominate the current economic status. According to research, by 2020, independent workers in the US will exceed 40% of the total workforce.

As you use your phone to get an Uber ride or as you prepare to submit your report via email to your client from the opposite side of the globe, you are a part of the growing gig economy.

The gig economy is an economic environment where temporary or short-term positions are very common. These days, independent workers working with short-term projects seem to dominate the current economic status. Continue reading “How The Gig Economy Is Reshaping The Digital Marketing Industry”

The Cost Of Corporate Speak: How Business Jargon Negatively Impacts Organizations

AllBusiness. com“Transformation,” “disruption,” and “millennials” topped a 2015 survey of business jargon terms that workers are sick of hearing. Unfortunately, these are just the latest entries in corporate speak, joining “low-hanging fruit,” “touch base,” “bandwidth,” and “innovation. ” Business jargon, or specialized language used in the industry, has a long history and is universally disliked.

AllBusiness.com

“Transformation,” “disruption,” and “millennials” topped a 2015 survey of business jargon terms that workers are sick of hearing. Unfortunately, these are just the latest entries in corporate speak, joining “low-hanging fruit,” “touch base,” “bandwidth,” and “innovation. Continue reading “The Cost Of Corporate Speak: How Business Jargon Negatively Impacts Organizations”

Your Defense Mechanisms Could Sabotage Your Career

According to Sigmund Freud and many psychologists since Freud’s time, human beings use defense mechanisms to protect ourselves from negative feelings such as anxiety and guilt when we feel threatened in some way. They’re not bad in and of themselves, but defense mechanisms can be destructive in life and sabotage your career if you use them at the wrong time or overuse them. Over the years, the list of defense mechanisms has grown, but the 12 described below are most relevant in business. The key to career success is recognizing when you’re using these defense mechanisms and ensuring they’re not hurting you.

According to Sigmund Freud and many psychologists since Freud’s time, human beings use defense mechanisms to protect ourselves from negative feelings such as anxiety and guilt when we feel threatened in some way. They’re not bad in and of themselves, but defense mechanisms can be destructive in life and sabotage your career if you use them at the wrong time or overuse them.

Over the years, the list of defense mechanisms has grown, but the 12 described below are most relevant in business. Continue reading “Your Defense Mechanisms Could Sabotage Your Career”

Is Bad Deadline Management Killing Your Company?

AllBusiness. comWords have a way of losing their original meaning over time. Take the word “deadline. ” It conjures up images of an old movie with a cynical, chain-smoking reporter hunched over his typewriter in the dead of night, feverishly writing his big story in time to meet the deadline lest he face the wrath of his cigar-chomping editor, lose his job, and let some despicable deed go unexposed and unpunished.

AllBusiness.com

Words have a way of losing their original meaning over time. Take the word “deadline. Continue reading “Is Bad Deadline Management Killing Your Company?”

Employer Identification Number: What Is An EIN And How To Do I Get One?

What Is An EIN?You may see EINs also referred to as “Federal ID number,” “Tax ID Number,” or Federal Tax ID Number. ” It is a nine-digit number used for tax filing and reporting and for other business documentation purposes. Rather than using your Social Security Number, your EIN can be used to obtain business licenses and permits, apply for business credit cards, and set up business bank accounts. An EIN helps establish a separation between your business and your personal self—which can help provide some liability protection for your personal assets.

What Is An EIN?

You may see EINs also referred to as “Federal ID number,” “Tax ID Number,” or Federal Tax ID Number.” It is a nine-digit number used for tax filing and reporting and for other business documentation purposes. Rather than using your Social Security Number, your EIN can be used to obtain business licenses and permits, apply for business credit cards, and set up business bank accounts. Continue reading “Employer Identification Number: What Is An EIN And How To Do I Get One?”

Local Small Businesses Get Smart About Digital Marketing

AllBusiness. comI recently posted on AllBusiness about how adopting digital tools can help your business thrive. Apparently, more businesses are going beyond the basics in their digital marketing efforts. The majority of local businesses in a recent survey say they’re investing more in digital marketing, moving more of their marketing efforts online, and turning to more sophisticated digital marketing tools.

AllBusiness.com

I recently posted on AllBusiness about how adopting digital tools can help your business thrive. Apparently, more businesses are going beyond the basics in their digital marketing efforts. Continue reading “Local Small Businesses Get Smart About Digital Marketing”

18 Short Task Sites For Making Money From Home

July 4, 2017 44 Comments This post may contain affiliate links. Please see our disclosure policy for further information. If you have a little one at home — you know how difficult it can be to get things done. But just because you have a household filled with chatter and unpredictable schedules, doesnt mean that you cant work from home.

July 4, 2017 44 Comments This post may contain affiliate links. Please see our disclosure policy for further information.

If you have a little one at home — you know how difficult it can be to get things done. Continue reading “18 Short Task Sites For Making Money From Home”

4 Customer Behavior Challenges And How Web Push Notifications Address Them

The modern consumer is omnipresent, wants instant gratification, and cannot be easily lured to purchase. Technology has greatly altered the way users look for information and make purchase decisions. With a range of options available to them at just the click of a mouse, consumers rarely make any impulse purchases. To solve these and many more customer behavior challenges effectively, marketers must realize that consumers will find newer ways and channels to solve their problems as technology evolves.

The modern consumer is omnipresent, wants instant gratification, and cannot be easily lured to purchase. Technology has greatly altered the way users look for information and make purchase decisions. With a range of options available to them at just the click of a mouse, consumers rarely make any impulse purchases. Continue reading “4 Customer Behavior Challenges And How Web Push Notifications Address Them”

Top 20 Methods To Get Paid To Watch Videos Online

What if I told you that you can get paid for one of your favorite activities?It’s true – if you like to watch TV, that is!Who doesn’t?Although these methods won’t likely earn you a full-time income (although a couple of them could!), it’s still worth your time to make some extra money. Most methods of earning money from watching TV have to do with advertising. So, you’ll help out the market research industry and specific companies while doing something you enjoy. It’s a win-win, right?Let’s get started!You can make money in just about any way you can think of with Swagbucks, including watching videos.

What if I told you that you can get paid for one of your favorite activities?

It’s true – if you like to watch TV, that is!

Who doesn’t?

Although these methods won’t likely earn you a full-time income (although a couple of them could!), it’s still worth your time to make some extra money.

Most methods of earning money from watching TV have to do with advertising.

So, you’ll help out the market research industry and specific companies while doing something you enjoy. Continue reading “Top 20 Methods To Get Paid To Watch Videos Online”

Denise Lee Joins The Women On Business Contributor Team

Please join me in welcoming Denise Lee to the team of contributing writers at Women on Business! Denise is a highly experienced marketing professional with a track record of success directing marketing initiatives, building teams, and developing innovative strategies to attract new business while maintaining relationships with existing clients. You can learn more about Denise in her bio below, and stay tuned to Women on Business for her articles coming soon!Denise Lee is the Director of Marketing for Ingram Yuzek Gainen Carroll & Bertolotti, LLP a 30-attorney law firm in New York City.  In this role, she leads the strategic planning, business development, public relations, and marketing communications efforts. As the first in-house marketing professional for the law firm, Denise considers herself an “intrapreneur”, applying essential principles of entrepreneurship to the development and growth of a dynamic marketing culture.

Please join me in welcoming Denise Lee to the team of contributing writers at Women on Business! Denise is a highly experienced marketing professional with a track record of success directing marketing initiatives, building teams, and developing innovative strategies to attract new business while maintaining relationships with existing clients.

You can learn more about Denise in her bio below, and stay tuned to Women on Business for her articles coming soon!

Denise Lee is the Director of Marketing for Ingram Yuzek Gainen Carroll & Bertolotti, LLP a 30-attorney law firm in New York City.  In this role, she leads the strategic planning, business development, public relations, and marketing communications efforts. Continue reading “Denise Lee Joins The Women On Business Contributor Team”