11 Ways To Share Knowledge With Fellow Entrepreneurs

AllBusiness. comTalking through a problem helps: You can get a sense of what went wrong, and what your options are. Talking with entrepreneurs who’ve had similar experiences helps even more. They know the feelings of frustration and can offer perspective on what worked or didn’t work for them.

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Talking through a problem helps: You can get a sense of what went wrong, and what your options are. Talking with entrepreneurs who’ve had similar experiences helps even more. Continue reading “11 Ways To Share Knowledge With Fellow Entrepreneurs”

What A Boomerang Champ Can Teach Us About Breaking Bad Digital Marketing Habits

AllBusiness. comBack in 2012, Futurist. com published an article titled The future of marketing starts with cross-disciplinary thinking. In that vein, we have been consulting with creative athletes to see how their secrets of success can boost the impact of digital marketing.

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Back in 2012, Futurist.com published an article titled The future of marketing starts with cross-disciplinary thinking. Continue reading “What A Boomerang Champ Can Teach Us About Breaking Bad Digital Marketing Habits”

13 Steps To Creating A Successful Small Business Marketing Strategy

AllBusiness. comThe goal of every business owner is to improve their company’s bottom line, and this usually involves marketing the company’s brand. Unfortunately, most businesses don’t really get marketing. Over the last 10 years I have been marketing in the finance, tech, and travel niches, some of the most competitive places to ply the trade.

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The goal of every business owner is to improve their company’s bottom line, and this usually involves marketing the company’s brand. Unfortunately, most businesses don’t really get marketing. Continue reading “13 Steps To Creating A Successful Small Business Marketing Strategy”

Catherine Alonzo Joins The Women On Business Writing Team

I’m very happy to announce that Catherine Alonzo has joined the team of contributing writers for Women on Business. Catherine has a deep understanding of advocacy and marketing, particularly to advance equality and human dignity through political, social, and economic change. Her business insights will be a great asset to the Women on Business community!You can learn more about Catherine in her brief bio below. Please join me in welcoming her to Women on Business.

ArizonaI’m very happy to announce that Catherine Alonzo has joined the team of contributing writers for Women on Business.

Catherine has a deep understanding of advocacy and marketing, particularly to advance equality and human dignity through political, social, and economic change. Her business insights will be a great asset to the Women on Business community!

You can learn more about Catherine in her brief bio below. Continue reading “Catherine Alonzo Joins The Women On Business Writing Team”

6 Summer Side Hustles For College Students That Can Be Carried On Into The New Semester

May 24, 2017 1 Comment This post may contain affiliate links. Please see our disclosure policy for further information. At the start of summer, college students often pick up temp jobs to earn extra money. Lifeguard, camp counselor, food server, and retail worker are some of the go-to summer jobs for college students on break.

Academic termMay 24, 2017 1 Comment This post may contain affiliate links. Please see our disclosure policy for further information.

At the start of summer, college students often pick up temp jobs to earn extra money. Continue reading “6 Summer Side Hustles For College Students That Can Be Carried On Into The New Semester”

7 Must-Ask Questions For Your Inbound Sales Leads

AllBusiness. comLots of business owners think that the sales process begins with making a sales pitch or dialing a cold call. But what about the sales leads that contact your company? When a new business prospect calls your business or emails your business for the first time, what happens next? Do you just handle these new business leads on a haphazard basis, or do you have a consistent process in place to figure out which sales leads are really ready to buy?Here’s the thing about sales: Not all new sales leads are equal. Some new business prospects are going to be the right fit for your business, some are not, and some new prospects MIGHT buy from you in the long run—but they need more time to do research and ask questions and figure out their internal dynamics.

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Lots of business owners think that the sales process begins with making a sales pitch or dialing a cold call.

But what about the sales leads that contact your company? When a new business prospect calls your business or emails your business for the first time, what happens next? Do you just handle these new business leads on a haphazard basis, or do you have a consistent process in place to figure out which sales leads are really ready to buy?

Here’s the thing about sales: Not all new sales leads are equal. Continue reading “7 Must-Ask Questions For Your Inbound Sales Leads”

Get More Out Of Google Analytics With The Help Of These 4 Premium Tools

AllBusiness. comData is everywhere. But it can be time-consuming to have to gather it from multiple sources and then analyze it to decide the next course of action for your business. Many of us think of Google Analytics as a clunky platform that is only capable of providing cursory web traffic information and a tool that could use some usability improvements.

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Data is everywhere. But it can be time-consuming to have to gather it from multiple sources and then analyze it to decide the next course of action for your business. Continue reading “Get More Out Of Google Analytics With The Help Of These 4 Premium Tools”