A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update.
The big picture. Google’s plans to automatically pause long-idle ad keywords have sparked debate among marketers – some see it as overreach, while others say it’s overdue account maintenance.
What’s happening? Google will start automatically pausing search ad keywords and ad groups that have gone 13+ months without any impressions or activity. The change, initially met with mixed reactions, aims to streamline the management of stale entities.
The concerns. Some advertisers believe leaving dormant keywords maintains account history and relevance signals. Others fear prematurely pausing viable terms that see sporadic bursts of traffic.
The data.The Optmyzr study of over 9,400 Google Ads accounts found:
84% of accounts had 50%+ keywords with zero impressions in 13+ months.
Pausing those terms likely won’t hurt performance for most.
Only 145 higher-spending accounts (1.5%) risk potential performance loss.
Why we care. While most small account advertisers may welcome the account clean-up, larger brands with established keyword-level control may face challenges adapting to increasingly automated, opaque Google Ads management
The upside. Most accounts stand to gain streamlined structures and simpler budgeting after the pauses, aligning with Google’s push for automation over manual management.
What they’re saying. “Google continues to blur the lines between platform and ad partner” by making organizational calls like this, marketing consultant Kirk Williams, owner of ZATO, told Optmyzr.
Bottom line. While valid fears exist around losing viable keywords, most advertisers likely have little to lose – and may see gains – once long-dormant terms get automatically parked.
Business owners understand the value of efficiency because there’s only so much money to go around. In running a business, they don’t have extra cash on hand to pay for needless expenses. However, not investing enough in certain aspects of a company can backfire and cause big problems. How do you know what is and isn’t worth paying for? Read on for some helpful tips on areas where you don’t want to cut corners.
Pest Control
By the time you have to pay for pest control because one or more unwanted visitors are found in your business, it’s too late. Businesses need preemptive pest control to ensure this doesn’t happen in the first place.
If a customer or business partner sees a pest, disaster can ensue. Maybe they’ll publicize it, and years of positive PR can come crashing to a halt. Perhaps they may decide to shop or partner elsewhere.
Depending on the nature of your business, you could be subject to lawsuits and fines. Companies like GreenLeaf Pest Control offer every level of protection companies need to ensure they meet or exceed legal requirements, third-party audits, and inspections.
They should offer a range of pest control services, such as chute foaming, odour control, bird management, mosquito management, facility audits, and more. It’s best to look for a small, locally owned company with experienced professionals who will be courteous in your home and ruthless with pests.
Employee Training
In running a business, employees are the backbone of any company. Salaries and wages are some of the largest expenses a business incurs, so it is crucial that employees are well-trained, so you can get the most from them.
When workers are confident in their jobs, they feel in control and deliver improved services. It builds morale and corporate culture. Your employees are on the front lines, the ones interacting with customers and business partners. Ensure they know their stuff and are caught up on all the latest best practices.
You’ll enjoy a healthy return on your investment in the form of higher customer and partner satisfaction.
Flexibility
The COVID-19 pandemic changed the expectations people have about work forever. Many started working from home and found that saving time and money by foregoing a commute made them happier and no less productive.
It’s important to be accommodating and flexible with your employees. They need to do their job and complete their deliverables, but let them do so in a way that fits their lifestyle.
If you are flexible towards your employees, they’re liable to repay you in kind. Workers appreciate having control over their personal lives and careers. Granting them these things helps to cement a healthy morale and, really, there’s no downside. Remote work may be more possible in some industries than others, but overall, you’ll both be better off if you meet your employees where they’re at.
Knowing what’s worth investing in and what isn’t distinguishes one business leader from another. Don’t cut corners with the fundamentals, and your company will have a healthy foundation that encourages better employee performance.
Business owners understand the value of efficiency because there’s only so much money to go around. In running a business, they don’t have extra cash on hand to pay for needless expenses. However, not investing enough in certain aspects of a company can backfire and cause big problems. How do you know what is and isn’t worth paying for? Read on for some helpful tips on areas where you don’t want to cut corners.
Pest Control
By the time you have to pay for pest control because one or more unwanted visitors are found in your business, it’s too late. Businesses need preemptive pest control to ensure this doesn’t happen in the first place.
If a customer or business partner sees a pest, disaster can ensue. Maybe they’ll publicize it, and years of positive PR can come crashing to a halt. Perhaps they may decide to shop or partner elsewhere.
Depending on the nature of your business, you could be subject to lawsuits and fines. Companies like GreenLeaf Pest Control offer every level of protection companies need to ensure they meet or exceed legal requirements, third-party audits, and inspections.
They should offer a range of pest control services, such as chute foaming, odour control, bird management, mosquito management, facility audits, and more. It’s best to look for a small, locally owned company with experienced professionals who will be courteous in your home and ruthless with pests.
Employee Training
In running a business, employees are the backbone of any company. Salaries and wages are some of the largest expenses a business incurs, so it is crucial that employees are well-trained, so you can get the most from them.
When workers are confident in their jobs, they feel in control and deliver improved services. It builds morale and corporate culture. Your employees are on the front lines, the ones interacting with customers and business partners. Ensure they know their stuff and are caught up on all the latest best practices.
You’ll enjoy a healthy return on your investment in the form of higher customer and partner satisfaction.
Flexibility
The COVID-19 pandemic changed the expectations people have about work forever. Many started working from home and found that saving time and money by foregoing a commute made them happier and no less productive.
It’s important to be accommodating and flexible with your employees. They need to do their job and complete their deliverables, but let them do so in a way that fits their lifestyle.
If you are flexible towards your employees, they’re liable to repay you in kind. Workers appreciate having control over their personal lives and careers. Granting them these things helps to cement a healthy morale and, really, there’s no downside. Remote work may be more possible in some industries than others, but overall, you’ll both be better off if you meet your employees where they’re at.
Knowing what’s worth investing in and what isn’t distinguishes one business leader from another. Don’t cut corners with the fundamentals, and your company will have a healthy foundation that encourages better employee performance.
Business owners understand the value of efficiency because there’s only so much money to go around. In running a business, they don’t have extra cash on hand to pay for needless expenses. However, not investing enough in certain aspects of a company can backfire and cause big problems. How do you know what is and isn’t worth paying for? Read on for some helpful tips on areas where you don’t want to cut corners.
Pest Control
By the time you have to pay for pest control because one or more unwanted visitors are found in your business, it’s too late. Businesses need preemptive pest control to ensure this doesn’t happen in the first place.
If a customer or business partner sees a pest, disaster can ensue. Maybe they’ll publicize it, and years of positive PR can come crashing to a halt. Perhaps they may decide to shop or partner elsewhere.
Depending on the nature of your business, you could be subject to lawsuits and fines. Companies like GreenLeaf Pest Control offer every level of protection companies need to ensure they meet or exceed legal requirements, third-party audits, and inspections.
They should offer a range of pest control services, such as chute foaming, odour control, bird management, mosquito management, facility audits, and more. It’s best to look for a small, locally owned company with experienced professionals who will be courteous in your home and ruthless with pests.
Employee Training
In running a business, employees are the backbone of any company. Salaries and wages are some of the largest expenses a business incurs, so it is crucial that employees are well-trained, so you can get the most from them.
When workers are confident in their jobs, they feel in control and deliver improved services. It builds morale and corporate culture. Your employees are on the front lines, the ones interacting with customers and business partners. Ensure they know their stuff and are caught up on all the latest best practices.
You’ll enjoy a healthy return on your investment in the form of higher customer and partner satisfaction.
Flexibility
The COVID-19 pandemic changed the expectations people have about work forever. Many started working from home and found that saving time and money by foregoing a commute made them happier and no less productive.
It’s important to be accommodating and flexible with your employees. They need to do their job and complete their deliverables, but let them do so in a way that fits their lifestyle.
If you are flexible towards your employees, they’re liable to repay you in kind. Workers appreciate having control over their personal lives and careers. Granting them these things helps to cement a healthy morale and, really, there’s no downside. Remote work may be more possible in some industries than others, but overall, you’ll both be better off if you meet your employees where they’re at.
Knowing what’s worth investing in and what isn’t distinguishes one business leader from another. Don’t cut corners with the fundamentals, and your company will have a healthy foundation that encourages better employee performance.
Business owners understand the value of efficiency because there’s only so much money to go around. In running a business, they don’t have extra cash on hand to pay for needless expenses. However, not investing enough in certain aspects of a company can backfire and cause big problems. How do you know what is and isn’t worth paying for? Read on for some helpful tips on areas where you don’t want to cut corners.
Pest Control
By the time you have to pay for pest control because one or more unwanted visitors are found in your business, it’s too late. Businesses need preemptive pest control to ensure this doesn’t happen in the first place.
If a customer or business partner sees a pest, disaster can ensue. Maybe they’ll publicize it, and years of positive PR can come crashing to a halt. Perhaps they may decide to shop or partner elsewhere.
Depending on the nature of your business, you could be subject to lawsuits and fines. Companies like GreenLeaf Pest Control offer every level of protection companies need to ensure they meet or exceed legal requirements, third-party audits, and inspections.
They should offer a range of pest control services, such as chute foaming, odour control, bird management, mosquito management, facility audits, and more. It’s best to look for a small, locally owned company with experienced professionals who will be courteous in your home and ruthless with pests.
Employee Training
In running a business, employees are the backbone of any company. Salaries and wages are some of the largest expenses a business incurs, so it is crucial that employees are well-trained, so you can get the most from them.
When workers are confident in their jobs, they feel in control and deliver improved services. It builds morale and corporate culture. Your employees are on the front lines, the ones interacting with customers and business partners. Ensure they know their stuff and are caught up on all the latest best practices.
You’ll enjoy a healthy return on your investment in the form of higher customer and partner satisfaction.
Flexibility
The COVID-19 pandemic changed the expectations people have about work forever. Many started working from home and found that saving time and money by foregoing a commute made them happier and no less productive.
It’s important to be accommodating and flexible with your employees. They need to do their job and complete their deliverables, but let them do so in a way that fits their lifestyle.
If you are flexible towards your employees, they’re liable to repay you in kind. Workers appreciate having control over their personal lives and careers. Granting them these things helps to cement a healthy morale and, really, there’s no downside. Remote work may be more possible in some industries than others, but overall, you’ll both be better off if you meet your employees where they’re at.
Knowing what’s worth investing in and what isn’t distinguishes one business leader from another. Don’t cut corners with the fundamentals, and your company will have a healthy foundation that encourages better employee performance.
Business owners understand the value of efficiency because there’s only so much money to go around. In running a business, they don’t have extra cash on hand to pay for needless expenses. However, not investing enough in certain aspects of a company can backfire and cause big problems. How do you know what is and isn’t worth paying for? Read on for some helpful tips on areas where you don’t want to cut corners.
Pest Control
By the time you have to pay for pest control because one or more unwanted visitors are found in your business, it’s too late. Businesses need preemptive pest control to ensure this doesn’t happen in the first place.
If a customer or business partner sees a pest, disaster can ensue. Maybe they’ll publicize it, and years of positive PR can come crashing to a halt. Perhaps they may decide to shop or partner elsewhere.
Depending on the nature of your business, you could be subject to lawsuits and fines. Companies like GreenLeaf Pest Control offer every level of protection companies need to ensure they meet or exceed legal requirements, third-party audits, and inspections.
They should offer a range of pest control services, such as chute foaming, odour control, bird management, mosquito management, facility audits, and more. It’s best to look for a small, locally owned company with experienced professionals who will be courteous in your home and ruthless with pests.
Employee Training
In running a business, employees are the backbone of any company. Salaries and wages are some of the largest expenses a business incurs, so it is crucial that employees are well-trained, so you can get the most from them.
When workers are confident in their jobs, they feel in control and deliver improved services. It builds morale and corporate culture. Your employees are on the front lines, the ones interacting with customers and business partners. Ensure they know their stuff and are caught up on all the latest best practices.
You’ll enjoy a healthy return on your investment in the form of higher customer and partner satisfaction.
Flexibility
The COVID-19 pandemic changed the expectations people have about work forever. Many started working from home and found that saving time and money by foregoing a commute made them happier and no less productive.
It’s important to be accommodating and flexible with your employees. They need to do their job and complete their deliverables, but let them do so in a way that fits their lifestyle.
If you are flexible towards your employees, they’re liable to repay you in kind. Workers appreciate having control over their personal lives and careers. Granting them these things helps to cement a healthy morale and, really, there’s no downside. Remote work may be more possible in some industries than others, but overall, you’ll both be better off if you meet your employees where they’re at.
Knowing what’s worth investing in and what isn’t distinguishes one business leader from another. Don’t cut corners with the fundamentals, and your company will have a healthy foundation that encourages better employee performance.
Running a home business comes with a unique set of challenges and opportunities. One of the most critical aspects that can make or break your home-based e-commerce venture is how effectively you manage your fulfillment process. Effective top e-commerce fulfillment strategies can ensure that your products reach customers on time and in good condition, which is essential for maintaining a positive reputation and encouraging repeat business.
Understanding and implementing the right fulfillment strategies can significantly enhance your business operations. One effective way to streamline this process is by utilizing services like order fulfillment at Sherpack.
Understanding the Importance of E-commerce Fulfillment
In e-commerce, fulfillment refers to picking up an order and getting it to the consumer’s doorstep. It involves a range of activities, such as storing products, receiving orders, picking, packing, dispatching, and dealing with returns. In the case of home businesses, developing a smooth flow of the fulfillment process is critical not just for the customers but also for the company’s ability to control its costs.
Customers today wish to receive their products quickly which is why it is important to implement top e-commerce fulfillment strategies. A home business that can effectively deliver services and goods to its customers in a way that constantly meets these expectations will have high customer satisfaction and loyalty. Conversely, delays, inaccurate information, or damaged products may result in poor customer feedback or even loss of sales. This is why the home-based e-commerce firm must pay attention to the importance of having a sound e-commerce fulfillment solution.
Key E-commerce Fulfillment Strategies for Home Businesses
Efficient Inventory Management
Inventory management is central to every delivery strategy, as it creates its foundation. Hence, managing stock in-home businesses involves keeping accurate inventory records to enable the company to avoid out-of-stock situations and having excess stock in the industry. Having inventory management software in place will help in automating the process. It may also do away with the possibility of human error and miscounting of items and, therefore, help keep track of the balance stock levels effectively. This enables you to restock products quickly and always complete every sale by informing the customer that your store does not have a specific item they want to purchase.
Strategic Storage Solutions
There is always little space for a home-based business, so creating a space that will be both efficient and comfortable is crucial. Consequently, the need for new and innovative approaches to storage remains one of the most fundamental requirements. Storing your inventory in a method that will take advantage of every inch of space without sacrificing the convenience of finding items can be helpful. For products with a shelf life or are expected to be in high demand for a limited time, introducing the first-in, first-out system is beneficial to keep the oldest products at the forefront.
Order Processing Automation
Incorporating an automated process in managing the various orders could lessen the time and energy used to process each order. This can encompass functionalities such as the automatic sending of order confirmation emails, the generation of shipping labels, and updating of stock status. These tasks can be easily handled using an integrated e-commerce platform that can be integrated with your inventory and shipping services to perform these functions away from the entrepreneur’s sight so that he can attend to other business activities.
Effective Picking and Packing Procedures
The picking and packing activities involve selecting the correct items to fulfill orders and packing them correctly, and this aspect must be corrected. This way, the right products can be picked from the shelves and adequately packed, reducing one’s likelihood of making a mistake. To enhance accuracy, consider implementing barcodes and scanners to confirm each item picked and have packers follow a checklist. Moreover, proper packing materials can support product protection during the shipment and create an impactful first impression for the customers.
Choosing Reliable Shipping Partners
The other important aspect that every business needs to undertake is identifying reliable shipping carriers to handle delivery. Online ventures should compare and select the most suitable carriers to charge reasonable prices, deliver quickly, and meet the required service standards. This is an excellent strategy to let your customers choose their preferred shipping method, where you can provide standard and express shipping services for your products. In addition, securing better prices for bulk volumes on cargo transportation can also help cut expenses.
Handling Returns Efficiently
Arguably, returns are something every retailer engaging in e-commerce must deal with. To increase people’s confidence in the products offered, it is beneficial to establish a clear and easy-to-understand return policy that is more customer-friendly. This includes offering return shipping labels to customers, processing refunds or exchanges quickly, and restocking the inventory to reflect the returned items. In this context, organizations can also focus on the return process of products or services to improve customer satisfaction and retain them with the organization.
Instant improvements with a focus on enhanced fulfillment
E-fulfillment, a subcategory of supply chain management, is most effective through advanced technology. The order management system (OMS) will centralize essential aspects of the fulfillment process, such as storage, dispatch, and others. Analyzing this data can also help understand sales patterns, customer tendencies, and the speed of inventory turnovers. These could improve decisions and fine-tune your approach to fulfillment more effectively over the long run.
When it comes to the top e-commerce fulfillment strategies, it’s always best to invest in a warehouse management system (WMS). A WMS can help manage space utilization, handle pick-and-pack operations, and provide real-time visibility of inventory status. Small businesses can improve their operations as they expand with this technology.
Conclusion
In the current context of e-business, efficient fulfillment proves to be widely critical to the survival of home-based businesses. Some essential factors that could be considered include proper stock control and storage systems, IT-enabled order fulfillment, error-free and fast picking and packing systems, efficient transportation and delivery systems, and adequate order returns management. This means that home businesses can improve on these processes to meet or even exceed customers’ needs by partnering with a fulfillment center like Sherpack. If home-based entrepreneurs embrace these main e-commerce fulfillment strategies, they will lay a good platform for e-commerce businesses and a solid platform for long-term success in e-commerce.
Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention.
Follow this guide to make your knowledge base a hit with both users and search engines.
What is a knowledge base?
A knowledge base is a comprehensive collection of organized, searchable, easily accessible information about a company and its products and/or services. The primary purpose of a knowledge base is to anticipate and answer user questions.
Some companies use the terms “knowledge base” and “help center” interchangeably. Others consider the help center a repository of information from various sources, including knowledge base articles, contact information and live support options.
What types of content should you include in a knowledge base?
Meeting diverse user needs requires comprehensive documentation in a variety of formats. The finer details of your knowledge base content will depend on your product and audience, but common knowledge base content types include:
A getting started guide: Guide new users through basic setup, navigation and admin features.
FAQs: Provide answers to the most common user questions.
Product documentation: Include specifications, features, use cases, version history and release notes.
A glossary: Define brand- or product-specific terminology and industry jargon.
How-toguides: Use a variety of formats, including text, images and video tutorials.
Best practices and pro tips: Suggest ways to enhance, optimize or simplify usage.
Troubleshooting guides: Offer step-by-step solutions to common user roadblocks.
How to leverage site search data to choose knowledge base article topics
Your Google Analytics Site Search report will give you insight into what users are looking for on your site.
Do their queries lead them to timely, relevant content?
Do you notice any common themes among the queries?
Are users looking for information but coming up empty-handed?
Your internal site search data is immensely beneficial for identifying potential knowledge base articles and aligning your SEO and content strategy with your audience’s language.
To identify what users are searching for on your site, create aFree Form Exploration report.
Add Page path + query string as your dimension variable and select it as the row of your report. For your metrics, which will also be the values in your report, add Views, Exits and Bounce rate.
To limit your data to only contain site search queries, create a Page path + query stringfilter using your search term query parameter.
To check your parameter, perform a search on your site. Your parameter will be the text between the question mark and the equal sign in your search term’s URL.
For example, the parameter in the Google merch store is “keyword.” To ensure your results only contain site search data, include the surrounding question mark and equal sign in your filter.
Now, turn your report into a heatmap by changing its cell type. Look for search terms with a high number of views, but also a high bounce rate and exit count.
Try searching for these terms on your site and see what comes up. If it isn’t what you expected, consider building them into your knowledge base.
Other places to look for knowledge base content inspiration
If you don’t have any site search data yet or have already optimized your knowledge base based on the data in your exploration report, here are a few additional places to look for knowledge base article ideas.
Find troubleshooting needs on social media and review forums
Customers frequently flock to online communities and review outlets to express their confusion or frustration.
Social listening can help you identify your audience’s troubleshooting needs.
Even if a dissatisfied customer doesn’t directly engage with your company’s social media accounts, they may still air their dissatisfaction on a third-party review site or submit their question to an online community like Reddit.
Gain tutorial ideas from influencers and industry experts
No matter what your industry is, chances are you can learn something new about it from a TikTok or YouTube video.
Following influencers or experts in your industry can give you some great ideas for your own content.
While their tutorials may not be specific to your product, you might be able to apply some of the concepts they discuss to your own how-to guides.
Your knowledge base can help you fill content gaps you might not be able to fill with your blog alone and can also enhance the value of your existing blog posts by offering actionable next steps.
The best keywords for knowledge base articles are “how to” questions with informational intent.
Ask for (and respond to) user feedback
Direct user feedback can uncover some surprising insights you might not find in your analytics data.
Review feedback form submissions, look for common themes in customer support tickets and ask your customer-facing teams (sales, customer support, customer success, etc.) if they find themselves answering any questions over and over again.
Responding to user feedback with knowledge base articles will make your customers feel heard, enhance your onboarding process and improve your brand’s relatability.
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A knowledge base with logical and intuitive information architecture (IA) simplifies a user’s quest for answers while also jumpstarting the next stage in their self-education.
From a technical SEO perspective, a clear IA helps search engine crawlers find, index and contextualize your content. A few best practices for knowledge base IA:
Make your knowledge base easy for search engines to crawl
Establish a clear knowledge base taxonomy with categories, subcategories and tags.
Help crawlers (and users) navigate and contextualize your content with breadcrumbs that follow the structure of your URL path.
Create a web of interconnected content and prevent orphan pages by adding a “related articles” section at the end of each article.
Preserve crawl budget and avoid keyword cannibalization by consolidating similar content and canonicalizing duplicate content.
Bonus tip: If you have a large knowledge base or want to build in scalability, consider using a subdomain like help.yourwebsite.com.
Make your knowledge base easy for search engines to understand
Implement structured data markup to give search engine crawlers explicit details about how to classify your knowledge base content.
Maintain recency by updating your knowledge base to reflect new products and features.
Maintain relevancy by updating your knowledge base to include version updates and changes to processes.
How to create a user-friendly knowledge base
Because users visit your knowledge base looking for specific, actionable information, your knowledge base content should get to the point quickly and simply.
Save the conversational introduction and flowery language for your blog. Reduce time to value by providing answers upfront. To build a knowledge base your users will love:
Make your knowledge base easy for users to find
Make your help center accessible from your website’s navigation menu and customer support page, link to it on your social media accounts and online communities and integrate it with your onboarding process.
Optimize your knowledge base articles for site search by incorporating user query keywords.
Prominently display your most popular knowledge base articles under your search bar.
Implement a chatbot to suggest knowledge base articles based on user queries.
Make your knowledge base articles easy for users to read
Standardize and templatize your different article types, creating a predictable and chronological structure of headings and subheadings. For a troubleshooting article, for example, you might follow the following format: X problem, X solution, step-by-step instructions to get from problem to solution, related articles.
Include anchor links in a table of contents to help users quickly navigate long articles.
Follow web accessibility best practices, including ensuring proper contrast ratios, including alt text on all non-text media and using descriptive text for links.
Offer multilingual support if you serve users in multiple countries (but don’t forget to follow hreflang best practices!).
Knowledge base examples to inspire you
Ready to take your knowledge base from ideation to creation? Check out these best-in-class examples for some additional guidance.
Information architecture: Shopify
The Shopify help center offers a delightful experience for both users and search engine crawlers. Their categories and subcategories are easy to understand and organized logically within a minimalist interface.
They also prominently display a chatbot to help users find what they need or connect them with a member of customer support.
The articles in each section of Shopify’s knowledge base act as categories with high-level information. Each article includes a dropdown menu with a table of contents guiding users to subcategories with more specific information.
For example, the Migrate to Shopify article’s dropdown menu allows users to choose platform-specific migration instructions.
As users continue navigating the help center, Shopify leaves breadcrumbs so they can return to previous pages if desired.
They also include previews – in the form of a table of contents – of the step-by-step instructions their articles will cover.
The virtual assistant remains on screen the entire time in case additional help is required.
Site search optimization: Dropbox
Dropbox clearly designed its knowledge base around what users search for in their help center. Their FAQs come up the moment users click on their help center’s search bar.
As a user begins to type, Dropbox auto-suggests potential queries. Their suggestions don’t just show up in alphabetical order based on what you type in the search box, either. They’ve clearly put thought into displaying queries based on internal search data.
The ‘getting started’ guide: Trello
Your “getting started” guide should provide new users with basic setup instructions without overwhelming them. This resource from Trello, for example, covers all the essentials for using their project management platform, including:
A brief welcome message.
Basic product features (and how to locate them).
Account settings (and how to modify them).
Onboarding instructions.
Top tips and tricks.
Take note of the navigation menu on the left side. When the user views different chapters within the guide, the navigation menu expands to include anchor links matching the headings of the questions answered within the chapter. The articles are also enhanced with screenshots and related article suggestions.
Trello highlights “pro tips” in purple boxes to encourage users to try additional workflow optimizations once they’ve mastered the basics.
The FAQs: Airbnb
Your answers to the most common user questions should be displayed in a prominent place within your help center. Making these knowledge base articles easy to find creates a better user experience by shortening the user journey within your knowledge base.
Airbnb’s FAQ integration is a standout example of how FAQs can be used to establish brand loyalty by making users feel heard.
Airbnb segments their help center resources by their different audiences: guests, hosts, experience hosts and travel admin. With the click of a tab, the featured guides and top articles change to match the intended audience.
For guests, the Airbnb journey starts with finding the perfect lodging and how to check the reservation status.
For hosts, getting paid is most important, so it makes sense for cancellation policies to be a host FAQ.
The multimedia how-tos: Canva
Given its purpose as a visual design tool, it’s no surprise Canva offers an extensive array of multimedia how-to guides, product documentation and tutorials to help both new and experienced users master their tools.
Canva’s design school contains thousands of courses and tutorials. Videos include text transcripts and give users the ability to skip ahead to a specific step in the instructions, making them both accessibility-friendly and easy to navigate.
Building an SEO-friendly, user-friendly knowledge base requires careful thought and planning. Skillful implementation, however, can improve user satisfaction and boost your brand’s search engine visibility.
Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices.
Why it matters. Connected TV viewing continues to rise, with over 150 million people watching YouTube on their TV screens each month. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.
Why we care. Google TV network is a rapidly scaling connected TV audience for advertisers through Google’s advanced ad tech, premium inventory and integrated YouTube buys. Establishing an early presence allows advertisers to future-proof their TV strategy.
Details. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.
It offers non-skippable and 6-second bumper ad formats, with more formats coming.
60% of U.S. households now watch free, ad-supported streaming channels, spending over 75 minutes per day on Google TV’s free channels.
The inventory is available to buy through Google Ads and Display & Video 360, alongside YouTube reservations.
Between the lines. The move allows Google to monetize its growing Google TV footprint across devices from brands like Sony, TCL, Hisense and its own Chromecast.
The big picture. Connected TV ad spending continues to surge as viewership shifts from traditional TV to streaming. Google is aiming to provide a one-stop shop for advertisers to reach audiences across its YouTube and TV screen inventory.
Summertime is a great time to celebrate refreshing and vibrant wines in the comfort of one’s own kitchen and patios. Your business clients would say the same! If you’re looking to deepen relations with business clients, gifting wine is a great option. Summer is a popular time for outdoor gatherings, barbecues, and picnics, which makes for a great opportunity to become a part of your client’s cherished memories. A delightful bottle of wine makes a fantastic addition to any of these outdoor festivities. As your clients enjoy your gift, they’ll be impressed and appreciative of your thoughtful selection.
Wine comes in a variety of types and price ranges, making it easy to choose a bottle that suits the preferences and tastes of each business client. So where to begin? We’ve curated a list of excellent summertime wines to make the job easy for you. Whether it’s a crisp white wine, a refreshing rosé, or a bold red, there’s something on this list for everyone.
Baldacci Family Vineyards 2022 Elizabeth Pinot Noir
Photo credit: Baldacci Family Vineyards
Baldacci Family Vineyards, nestled in Napa Valley’s esteemed Stags Leap District, is a family-owned estate renowned for its meticulously crafted, limited-production wines. Winemaker Michael Baldacci focuses on elegant, classically styled Cabernet Sauvignon, but the diverse portfolio also includes red blends, sparkling wines, Chardonnay, Pinot Noir, and the late-harvest Gewürztraminer. The estate comprises sustainably farmed vineyards in Stags Leap, Calistoga, and Diamond Mountain District and offers intimate tasting experiences at the luxurious Estate House.
Baldacci Family Vineyards’ 2022 Elizabeth Pinot Noir honors Winemaker Michael Baldacci’s grandmother, Elizabeth “Betty” Baldacci, reflecting her strength and spirit. This richer, more serious Pinot Noir balances mouthwatering acidity, concentrated fruit, and elegant tannins, thanks to three clones: 777, Calera, and Pommard. The 2022 growing season, marked by early budbreak and warm summer weather, resulted in wines praised for their exceptional acidity and freshness. The beautiful Carneros Elizabeth Pinot Noir is elegant, with silky tannins, balanced acidity, a darker color profile, and a lingering finish. Retails for $65 at baldaccivineyards.com.
Maggy Hawk 2022 White Pinot Noir
Photo credit: Maggy Hawk
Maggy Hawk‘s Anderson Valley estate vineyards are nestled in the fog-kissed northern Anderson Valley. They craft wines that reflect the natural elegance and purity of grapes from these diverse estate vineyards, each with its own unique story and character. Maggy Hawk’s 2022 White Pinot Noir makes an excellent gift to deepen relations with business clients due to its unique, elegant profile that blends the sophistication of red Pinot Noir with the refreshing qualities of a white wine.
Maggy Hawk’s 2022 White Pinot Noir is delicate and silky, offering medium weight and acidity, creating a plush mouthfeel. The aroma profile is rich with spice and fruit notes, including chamomile, tarragon, apricot, pear, and white raspberry. On the palate, the wine’s acidity ensures a lengthy, smooth finish, enhancing its overall elegance and appeal. There’s a change this could be the first time your business client has tried a White Pinot Noir before, creating a distinctive and memorable summertime experience. Retails for $60 on maggyhawk.com.
Oleandri Wines 2021 Sonoma Coast Chardonnay
Photo credit: Oleandri Wines
Oleandri Wines offers a collection of wines crafted from signature California vineyards, each selected for its ideal soil, topography, and micro-climate suited to its varietals. Oleandri wines aim to express the purest essence of each vineyard, with minimal intervention from vine to bottle, careful use of French oak, and meticulous blending. This ensures structure and length that reflects the unique time and place of California’s premier winemaking regions.
The Oleandri 2022 Sonoma Coast Chardonnay is crafted from grapes grown in the steep, terraced Rodgers Creek Vineyard in the Sonoma Coast AVA, benefiting from afternoon sun and cool Pacific breezes. This Chardonnay offers a bouquet of pears, stone fruits, and vanilla bean, with flavors of ripe nectarines, apples, and honey. It has a medium-weight profile, well-integrated oak and acidity, and a balanced, textured finesse. Retails for $50 at oleandriwines.com.
Millbrook Vineyards & Winery 2021 Castle Hill Chardonnay & 2022 Dry Riesling Proprietor’s Special Reserve
Photo credit: Millbrook Vineyards & Winery
Millbrook Vineyards & Winery was established in 1982 on a former dairy farm in New York’s Hudson River Valley. The winery produces a variety of high-quality wines including Cabernet Franc, Chardonnay, Pinot Noir, Riesling, and Tocai Friulano. Millbrook Vineyards & Winery consistently earns top ratings and is celebrated by publications like Wine Spectator, The New York Times, and Bon Appetit Magazine. They produce between 10-15,000 cases of wine annually from its 30 acres of vines.
Millbrook Vineyards & Winery’s 2021 Castle Hill Chardonnay is a refined and elegant wine, offering aromas of pear, pineapple, and hazelnut with a hint of minerality. Its fresh flavors of stone fruit and toasted oak create a nice balance, complemented by a creamy, soft mouthfeel. This exceptional wine is made from some of the oldest Chardonnay vines in a prime vineyard location, benefiting from superb sun exposure, excellent soil drainage, and an extended growing season. Ideal for pairing with shellfish, salmon, roasted chicken, and turkey. Retails for $35 at shop.millbrookwine.com.
Photo credit: Millbrook Vineyards & Winery
Millbrook Vineyards & Winery’s 2022 Dry Riesling Proprietor’s Special Reserve entices with aromas of jasmine and honeydew, enriched by a hint of ginger. Its tropical flavors of papaya and guava create a delightful taste experience, balanced perfectly by a crisp acidity that offers a nice long finish. This Riesling is an excellent choice for those seeking a versatile and refreshing wine to complement a variety of dishes. It pairs wonderfully with light appetizers, Thai and Chinese food, curries, roast pork, or chicken. Retails for $25 at shop.millbrookwine.com.
Fort Ross Vineyards & Winery 2022 Chenin Blanc
Photo credit: Fort Ross Vineyards & Winery
Fort Ross Vineyard, located on the high coastal ridges of Sonoma, produces exceptional wines, thriving against the odds in a challenging coastal climate. The 2022 Fort Ross Chenin Blanc is a beautiful example of an Old World variety thriving on the rugged Sonoma Coast, shining from its steep, south-facing vineyard block. It offers delightful aromas of white peach, apple, white melon, and quince, enhanced by bright acidity and a crisp, delicate mineral finish.
The 2022 Fort Ross Chenin Blanc combines complexity and freshness, showcasing flavors of ripe pear, lemon meringue, and a hint of baking spice. Despite challenging weather conditions, the meticulous vineyard management resulted in an exceptional Chenin Blanc with vibrant acidity and a plush mouthfeel. It was aged for six months in neutral French oak barrels and only 162 cases were made, making this a rarity choice to deepen relations with business clients. Retails for $44 at fortrossvineyard.com.
Copain Wines 2023 Daybreak White Blend
Photo credit: Copain Wines
Founded in 1999, Copain Wines, overlooking the Russian River Valley, specializes in cool climate Pinot Noir, Chardonnay, and Syrah. Copain Wines crafts with a philosophy of sharing and joy inspired by traditional French winemaking practices. Copain’s 2023 Daybreak White Blend is a fantastic summer wine to deepen relations with business clients, showcasing the unique terroirs that exist in Sonoma County. A true testament to the artistry of blending, this wine comprises 37% Malvasia Bianca, 29% White Riesling, 13% Gewürztraminer, 9% Chenin Blanc, 8% Viognier, and 4% Chardonnay. Its palate is clean and refreshing with flavors of pear, nectarine, and guava. Your clients will have a memorable experience sipping this on their summer patios or with their favorite summer dishes. Retails for $38 at copainwines.com.
2021 J.Lohr Hilltop Cabernet Sauvignon
Photo credit: J. Lohr
The 2021 J. Lohr Hilltop Cabernet Sauvignon is a celebrated wine from Paso Robles, California, known for its rich, complex character and aging potential. This blend of 95% Cabernet Sauvignon, 3% Petit Verdot, 1% Malbec, and 1% Cabernet Franc offers blackberry and blueberry aromas, accented by crushed violet, herbes de Provence, and spiced tea. The palate is dense and soft, featuring finely textured tannins and juicy layers of black and red currants that lead to a bright finish with pastry notes from 16 months of French oak barrel aging.
Sourced from J. Lohr’s top vineyards, including the Shotwell Vineyard in the El Pomar District and Beck Vineyard in the Creston District, the 2021 J. Lohr Hilltop Cabernet Sauvignon offers only the best of J. Lohr to deepen relations with business clients. This refined Cabernet offers a decade or more of aging potential and pairs beautifully with rosemary-seasoned ribeye and garlic-roasted potatoes. Retails for $35 at jlohr.com.
Gary Ferrell Vineyards & Winery 2022 Russian River Selection Chardonnay
Photo credit: Gary Ferrell Vineyards & Winery
Gary Farrell Winery is renowned for producing elegant, terroir-driven Pinot Noir and Chardonnay wines from some of the most prestigious vineyards in the Russian River Valley. It has even been named a Top 100 Winery in 2019 & 2020 by Wine & Spirits Magazine.
The Gary Ferrell 2022 Russian River Selection Chardonnay is a beautifully aromatic wine offering notes of fresh orchard fruits, honeydew melon, and ripe lemon. On the palate, it presents a rich layering of flavors including roasted nectarine, lime zest, crushed ginger, and baked lemon custard. The finish is bright and crisp, with a creamy texture and a tangy, persistent aftertaste. This Chardonnay is crafted from top vineyard sources in the Russian River Valley, combining the richness and elegance of fruit from the Rochioli and Allen vineyards with the refreshing citrus and acidity from Olivet Lane Vineyard, making it a quintessential expression of the region’s unique terroir. Retails for $40 at shop.garyfarrellwinery.com.
2023 Capture Rosé of Syrah
Photo credit: Capture
By sending your business clients a delightful bottle from Capture Wines, they’ll enjoy the unique terroir of mountainous altitudes. Capture Wines’ 2023 Rosé of Syrah marks an exciting debut, sourced from a small Syrah block situated at an elevation of around 1600 feet on Alexander Mountain. This unique location yields tiny, intensely flavorful berries.
Capture Wines’ 2023 Rosé of Syrah is aromatic, offering enticing notes of fresh peach, florals, a touch of spice, and watermelon rind, evocative of summer. On the palate, it delivers vibrant flavors of watermelon, orange zest, and tart raspberry, all complemented by its characteristic lively acidity. The wine also boasts a mineral texture reminiscent of Provence, yet distinctly shaped by its Sonoma mountain origins, making it a refreshing and elegant choice for any business client you want to impress. Retails for $35 at capturewines.com.
St. Supéry 2022 Napa Valley Estate Sauvignon Blanc
Photo credit: St. Supéry
St. Supéry Estate Vineyards and Winery, located in Napa Valley’s renowned Rutherford region, is dedicated to producing 100% estate-grown wines with a focus on sustainability. Their Napa Valley Estate collection includes Sauvignon Blanc, Cabernet Sauvignon, and Rosé, all showcasing balanced, fruit-forward flavors.
The St. Supéry2022 Sauvignon Blanc is vibrant and fresh, with aromas of green lime, grapefruit, caper, and anise. Your business clients will love its flavors of pink grapefruit, guava, and lime zest, all balanced with crisp acidity. The grapes were harvested in the cool morning hours and fermented in stainless steel tanks to preserve their natural flavors. This vibrant wine is perfect for memorable summer sipping on the patio over dinners of seafood, cheese plates, and salads. Retails for $28 at stsupery.com.
Argento Estate Collection Malbec 2020
Photo credit: Bodega Argento
Bodega Argento has led the production of organic and sustainable wines since 2012, preserving the unique characteristics of Mendoza and the Uco Valley with a focus on purity, freshness, and elegance. All five of their vineyards reside in the Mendoza region and each has their own uniqueness, reflected in the identity of their wines. Your business clients will love summer sipping on Argento’s Estate Collection Malbec 2020, featuring aromas of red fruits and plums, complemented by balsamic notes. In choosing the Estate Collection Malbec 2020, your clients will enjoy the fruits of Argentine wine-making from the comfort of their own homes. Retails for $27.63 at mrdwine.com.
Pyros Appellation Chardonnay 2021
Photo credit: Pyros Wines
Inspired by the untamed beauty and diverse terroir of the Pedernal Valley, Pyros Wines was founded in 2008 by Myndert Pon to showcase the superlative fruit and create a world-class collection of unique Argentine wines. Pyros’ Appellation Chardonnay 2021 is a remarkable wine hailing from the high-altitude Pedernal Valley, Argentina, created to showcase the exceptional terroir of this unique region. The Pedernal Valley’s diverse soils, particularly rich in limestone, and its cool, desert climate with significant temperature variations contribute to the wine’s intense color, expressive aromas, and high natural acidity. Hand-harvested in March, the grapes undergo fermentation in stainless steel and French oak barrels, followed by six months of aging. The resulting wine boasts complex aromas of peach, pear, green apple, jasmine, and white flowers, with a hint of minerality. Retails for $26.99 at palmbay.com.
SAPAIO Volpolo Bolgheri DOC 2022
Photo credit: SAPAIO
Sapaio Winery is nestled along the Etruscan Coast in Tuscany, amidst dunes, Mediterranean scrub, and thick pine forests. Covering 40 hectares, with 27 dedicated to vineyards, Sapaio cultivates Cabernet Franc, Cabernet Sauvignon, Merlot, and Petit Verdot, thriving in a unique terroir of sand, clay, limestone, and ancient pebbles that contribute to the complexity of its wines. SAPAIO’s Volpolo Bolgheri DOC 2022 will take your business clients right to Tuscany with its enticing combination of black currant, black cherry, cedar, and cigar box flavors. This intense and structured red wine is crafted from Cabernet Sauvignon, Merlot, and Petit Verdot, and needs some time to resolve the tannins. This wine is organically farmed, helping to deepen relations with business clients who appreciate eating organic. Retails for $36 at garyswine.com.
Pasqua 11 Minutes Rose 2022
Photo credit: Pasqua
Pasqua Winery is known for its deep-rooted Italian heritage, offering wines with a skillful blend of tradition and innovation that reflects the rich viticultural history of the Veneto region. PASQUA’s 11 Minutes Rosé Trevenezie IGT 2022, is a fresh and unique wine, crafted from a fine blend of noble native varietals such as Corvina and Trebbiano of Lugana, along with Syrah and Carmenère. The wine derives its name, “11 Minutes,” from the brief skin contact time that extracts the grapes’ best qualities and its delicate rosy hue. The combination of grapes offers floral aromas and acidity, elegance and a long finish, fruit and spice notes, and structure. The result is a fresh, enveloping rosé with an intense, complex bouquet, perfect for spring or summer evenings. Retails for $21.99 at wines.com.
Forever Young Côtes De Provence Rosé
Photo credit: Forever Young
Your business clients will enjoy the Forever Young Cotes de Provence Rosé because it exemplifies the art of Provencal rosé winemaking. By harvesting grapes during the cool of night, this wine preserves its natural color and balanced taste, avoiding oxidation. It offers a fresh, fruity, and vibrant nose and on the palate, it is balanced and juicy with light tannins, bursting with flavors of red fruit, white peaches, and citrus. The finish is clean, marked by mineral notes of chalk and a refreshing acidity, making it a quintessential rosé for any occasion. Forever Young is a result of the vision of two highly influential and accomplished women, Bethenny Frankel and Valérie Rousselle. Retails for $25 at foreveryoungwines.com.
Cantina Zaccagnini Wines
Cantina Zaccagnini, founded in 1978 by Marcello Zaccagnini in Bolognano, a small village in the province of Pescara, embodies the heart and soul of Abruzzo’s winemaking tradition. Inspired by his father Ciccio’s passion for viticulture, Marcello transformed their grape production into a renowned winery, now celebrated worldwide. Their renowned name shows an appreciation and a commitment to quality to deepen relations with business clients.
Photo credit: Cantina Zaccagnini
Cantina Zaccagnini’s Brut Rosé I.G.T. comes from the Abruzzo region and is crafted entirely from 100% Montepulciano grapes. It shows a brilliant pink hue and offers fine perlage. Your clients will love its floral aroma of violets and roses, complemented by tart red berries. Its balanced palate offers a fresh and savory finish highlighted by notes of raspberry and currant. With a well-balanced profile, it presents a pleasant acidity and a smooth finish. Though your clients will enjoy it on its own, it pairs well as an aperitif or with grilled seafood and chicken. Retails for $18.99 at winesu.com.
Photo credit: Cantina Zaccagnini
Cantina Zaccagnini’s Brut Blanc de Blancs I.G.T. is made from Pecorino grapes grown in Bolognano, Pescara. This is a vibrant sparkling wine with a pale lemon-yellow color and greenish highlights. It features a fine and persistent perlage, with fruity aromas of citrus, apple, pear, and hints of aromatic herbs. This fresh, lively wine, with a medium structure, is produced using the Charmat method, ensuring its crisp and invigorating character. Your business clients will love sipping this wine on their patios, enjoying the essence of the Abruzzo region’s winemaking tradition. Retails for $23 at winesu.com.
Photo credit: Cantina Zaccagnini
Another great option for your business clients is Cantina Zaccagnini’s Tralcetto Pinot Grigio. This is a pleasantly well-balanced wine your clients will love sipping over a refreshing dinner of antipasti, seafood, grilled veggies, and more. Straw yellow in color, it offers a pleasant aroma with clear fruity notes of pear, green apple, and slight hints of aromatic herbs. Its taste offers good balance, light structure, and crisp white fruit. Perfect for summer! Retails for $18.99 at winesu.com.
2022 Matanzas Creek Sonoma County Sauvignon Blanc
Photo credit: Matanzas Creek
Since its founding in 1977, Matanzas Creek Winery in Sonoma County has become renowned for its terroir-driven wines, sustainable farming practices, and influential contributions to the modern wine industry. Your business clients will love sipping on the 2022 Matanzas Creek Sonoma County Sauvignon Blanc, which demonstrates aromas of fresh lime and lemon, citrus leaf, and white nectarine that lead into mouthwatering flavors of key line blossom, nectarine, and honeysuckle. Featuring a medium-to-light mouthfeel, they’ll enjoy a balanced and bright acidity. This wine pairs perfectly with summertime delights, such as Kumamoto oysters, to deepen relations with business clients. Retails for $25 at matanzascreek.com.
Valdo Valdobbiadene Prosecco Superiore DOCG Brut
Photo credit: Valdo
Valdo Valdobbiadene wines are celebrated for their elegant, refreshing Prosecco, made from grapes grown in the prestigious Valdobbiadene region of Italy. Dating back to 1883, in a quaint tavern nestled in the province of Verona, Valdo began its journey towards success, initially captivating Italy and eventually achieving international acclaim with its products now enjoyed across the globe.
Your business clients will enjoy the Valdo Valdobbiadene Prosecco Superiore DOCG Brut, uniquely crafted through the Martinotti-Charmat method and aged on lees in autoclave for 5 months. The wine boasts vibrant floral fragrances intertwined with pear and golden delicious apple. Its palate culminates in a clean, refreshing finish, making it the perfect companion for summertime dishes. Retails for $19.99 at us.valdo.com.
Another fantastic option to include in your summer wine gift is the Valdo Marca Oro Rosé Prosecco DOC Brut 2023. This Prosecco is made with 90% Glera grapes and 10% Pinot Noir, creating a soft pink hue. Floral and delicately fruity, with hints of apple, pear, and small red fruits, this lively sparkling wine is smart and trendy, just like your business client in mind. This deliciously fruity Prosecco Rose pairs perfectly with light dishes like a mixed green salad or seafood risotto. Retails for $15.99 at us.valdo.com.
J.Lohr Estates South Ridge Syrah
Photo credit: J.Lohr
The J. Lohr Estates South Ridge Syrah is a blend, predominantly composed of 94% Syrah, 4% Viognier, and 2% Mourvèdre from the Paso Robles AVA in San Luis Obispo County, California. This wine offers a rich tapestry of flavors, combining Paso Robles berry and plum with Rhone-style spice and structure. The blend captures fresh blackberry, white pepper, and sandalwood from the cooler Adelaida District, black cherry and black tea leaf from the warmer Estrella District, and intense blue fruit notes from the high-elevation Beck Vineyard in the Creston sub-AVA. Your business clients will love pairing this with spicy chicken fajitas or oven-baked baby back ribs. Retails for $15 at jlohr.com.
