The Power of Franchising for Today’s Home-based Entrepreneur

Home Business Magazine Online

Trust and credibility are two factors that can tip the scales toward success for a home-based business. There are also two factors that are difficult to achieve. For many businesses, trust and credibility require years of consistently providing consumers with a quality product or service. 

With the power of franchising, however, entrepreneurs can achieve instant trust and credibility and several other benefits that are especially valuable to the home-based entrepreneur.

“Customers can be hesitant to trust a new and unknown name, especially when they have other options they recognize,” says Jason Stowe, VP of Franchise Development for Cyberbacker. “A franchise provides brand recognition, which translates to instant credibility for a new business. Rather than taking years to build trust from scratch, franchising allows you to leverage trust from day one. It’s a key benefit of franchising and can be a game-changer for entrepreneurs looking to start a home-based business and rapidly attract a strong customer base.”

Stowe has been a leader in the franchise industry since 1994. He has owned and operated his own brands with partners and has provided consulting services in franchise development to entrepreneurs since 2006. Stowe currently serves as the VP of Franchise Development for Cyberbacker International, a global leader in the field of virtual assistants. Cyberbacker empowers business growth by connecting companies with world-class virtual assistants who are qualified, trained, and aligned with the business’s values and goals.

The franchising industry has grown steadily in recent years, exceeding economic expectations despite rising inflation, a tough labor market, and other challenges in the business landscape. Home-based entrepreneurs who are curious about the benefits and power of franchising should consider the following factors.

Finding Stability in an Evolving Marketplace

By normalizing remote relationships, the COVID-19 pandemic increased opportunities for home-based businesses. Still, many of the business models that have emerged in the wake of the pandemic are relatively new and largely untested.

Franchises provide higher stability and lower risk in a dynamic marketplace by giving entrepreneurs access to a proven model.

“Consumer behavior has become much more unpredictable since the pandemic,” Stowe shares. “Technology has changed consumer habits and consumer expectations. It has also increased competition by fueling a boom in entrepreneurship. All those factors have come together to create a complexity that can be daunting for entrepreneurs. By launching a franchise, however, you step into a proven business model that has already adapted to the current marketplace.”

Franchises eliminate the need for the type of trial and error that typically marks a new business launch. Not only do they provide a solid starting point, but they also give entrepreneurs access to a network of support. By drawing upon the wisdom of the franchisor, franchisees gain a broader understanding of the implications of market changes as well as insights on how to navigate them successfully.

Balancing Stability with the Need for Autonomy

While franchising can be a quick way to get a business off the ground, there are trade-offs entrepreneurs must carefully consider. The limitations franchising places on autonomy and flexibility can be the most challenging for home-based entrepreneurs.

“Entrepreneurs need to understand that becoming a franchisee means joining a team,” Stowe explains. “Being a good team player means committing to the consistency needed to maintain brand quality across the board. Too much autonomy would threaten brand recognition and subsequent customer loyalty, which are two of the main draws of franchising.”

Franchising limits flexibility, but it doesn’t completely do away with it. In most cases, the power of franchising gives entrepreneurs various opportunities to add their personal touch to the business.

“Within certain parameters, franchisees will still find ways to personalize their franchise,” Stowe shares. Tailoring marketing strategies based on their understanding of local preferences is one example of a way in which an entrepreneur can improve a franchise model. Rather than seeing the uniformity of franchises as limiting, entrepreneurs should consider it an advantage that allows them to focus on running their business without needing to reinvent the wheel on everything from branding to operations.”

Those looking to start a home-based business have high odds to overcome. Statistics show that one in five businesses fail within the first year. Nearly half of small businesses have shut their doors by the fifth year. Franchising essentially allows entrepreneurs to bypass those early years.

“When you start a business from scratch, you’re competing against established players who have better momentum, better brand recognition, and frankly a better chance at success,” Stowe says. “Franchising allows you to be one of the established players from day one. It levels the playing field for the aspiring entrepreneur looking for success as a home-based business owner.”

The post The Power of Franchising for Today’s Home-based Entrepreneur appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/franchises/power-franchising-home-based-entrepreneur/

Top 10 Website Builders for Bloggers and Content Creators in 2024

Home Business Magazine Online

Are you a blogger or content creator ready to make your mark in the digital world? Guess what? You don’t need to be a coding guru to bring your vision to life! Stellar DIY website builders for bloggers and content creators are your secret weapons. 

Here’s the scoop: the right website builder isn’t just a tool; it’s your creative partner. These top 10 website builders are not just about putting things together. They’re about giving you the freedom to focus on your passion—your content—while handling all the techie stuff behind the scenes. 

From drag-and-drop simplicity to dazzling design templates, these platforms are all about making your life easier and your online presence stronger. Whether you’re a fashion blogger, a travel vlogger, or a wizard at crafting engaging content, there’s something here for you. Each builder has been chosen for its user-friendliness, rich customization options, and robust functionality, tailored specifically for the creative minds of the digital age.

10 Website Builders for Bloggers and Content Creators in 2024:

1. Elementor

Elementor’s Website Builder is highly regarded among bloggers for its versatility and powerful design tools. It’s a DIY website builder that combines intuitive design with a wealth of plugins and widgets, making it ideal for those who want a tailored blogging experience.

  • Features: Drag-and-drop editor, live custom CSS, and a variety of widgets.
  • Pros: Extensive customization options, no need for coding skills, responsive design.
  • Cons: More expensive than some alternatives.
  • Pricing: Starts at $49/year for the Essential plan.

2. WordPress.com

As a staple in the blogging world, WordPress.com offers extensive features with the ability to scale as a blog grows. It’s not just a DIY website builder for bloggers; it’s a complete content management system.

  • Features: Customizable themes, powerful analytics, SEO tools.
  • Pros: Flexibility, a vast community, and extensive plugins.
  • Cons: Can be overwhelming for beginners due to its many features.
  • Pricing: Free plan available; premium plans start at $4/month.

3. Wix

Wix is known for its striking designs and extensive app market. It’s a DIY website builder that offers creative freedom with over 500 designer-made templates specifically for bloggers and content creators.

  • Features: Drag-and-drop interface, Wix ADI, numerous apps.
  • Pros: Highly customizable, easy to use.
  • Cons: The free version includes Wix branding.
  • Pricing: Premium plans start at $14/month.

4. Squarespace

Squarespace is favored for its sophisticated design capabilities, making it a go-to for bloggers who prioritize aesthetics alongside functionality.

  • Features: Beautiful templates, built-in mobile optimization, and blogging tools.
  • Pros: Strong design capabilities, and reliable customer support.
  • Cons: Limited integrations compared to other platforms.
  • Pricing: Starts at $12/month.

5. Weebly

Owned by Square, Weebly is a fantastic choice for bloggers who need an easy, reliable DIY website builder. It’s particularly good for incorporating e-commerce easily.

  • Features: Drag-and-drop editor, in-built SEO, and e-commerce tools.
  • Pros: Simple to use, affordable.
  • Cons: More limited design options.
  • Pricing: Free plan available; professional plans start at $6/month.

6. Blogger

Blogger, owned by Google, is one of the oldest blogging platforms. It’s a straightforward DIY website builder that integrates well with other Google services.

  • Features: Simple blog management tools, Google integrations.
  • Pros: Free to use, supports custom domains.
  • Cons: Limited design and plugin capabilities.
  • Pricing: Free.

7. Ghost

Ghost is an open-source, professional publishing platform built specifically for bloggers who want simplicity and speed.

  • Features: Clean, intuitive interface, SEO built-in, native email subscriptions.
  • Pros: Fast and focused on content creation.
  • Cons: Less customizable than other builders.
  • Pricing: Starts at $9/month.

8. Medium

Unlike traditional DIY website builders, Medium offers a unique platform for bloggers who want to reach an existing community without the hassle of building from scratch.

  • Features: Built-in audience, simple publishing tools.
  • Pros: Great for exposure, easy to use.
  • Cons: Limited control over monetization and branding.
  • Pricing: Free to publish; $5/month for full membership benefits.

9. GoDaddy Website Builder

GoDaddy offers a quick setup with its DIY website builder, tailored for non-tech-savvy users looking to start a blog quickly.

  • Features: Integrated marketing tools, simple setup.
  • Pros: Easy to use, 24/7 customer support.
  • Cons: Less flexibility in design.
  • Pricing: Starts at $9.99/month.

10. Zyro

Zyro is a newer player that stands out for its AI-driven functionalities, making site building fast and straightforward.

  • Features: AI content generator, logo maker, heatmaps.
  • Pros: Innovative AI tools, affordable.
  • Cons: Limited creative freedom compared to others.
  • Pricing: Starts at $2.90/month.

Several Key Factors to Consider to Ensure the Platform Meets Your Specific Needs:

1. Ease of Use

<span style=”font-weight: 400;”&gt;Explore website builders for bloggers and content creators that offer user-friendly interfaces. This is especially important for bloggers and content creators who need to frequently update their site with new content. A platform with an intuitive, drag-and-drop editor can significantly reduce the learning curve and make website management more efficient.

2. Customization Capabilities

The ability to customize your website’s design and functionality is vital. Check whether the website builder offers a wide range of templates and customization options that can cater to your brand’s aesthetics. It’s also useful if the platform allows for CSS/HTML modifications for deeper customization.

3. SEO Features

For any website, especially a blog, SEO tools are essential. The website builder should have built-in SEO features that allow you to modify meta tags, add alt text to images, and create SEO-friendly URLs. These features will help improve your site’s visibility on search engines.

4. Integration Options

Consider what integrations the website builder supports. Integrations with social media platforms, email marketing services, and analytics tools can enhance your blogging capabilities, allowing for efficient promotions and deeper insights into your audience’s behavior.

5. Content Management Options

For bloggers, content is king. Choose a website builder that comes with robust content management systems (CMS) that make posting and modifying content straightforward. Features like the ability to schedule posts, dynamic content updates, and easy multimedia integration are particularly beneficial.

6. Mobile Responsiveness

With a significant amount of web traffic coming from mobile devices, your blog needs to be mobile-friendly. Ensure the website builder automatically creates mobile-responsive sites or provides you with the tools necessary to optimize your site for mobile devices.

7. Cost and Scalability

Finally, consider the cost of the website builder against your budget. Many website builders for bloggers and content creators offer free plans. However, these might include limitations such as ads on your site or a lack of customization features. Additionally, think about scalability – as your blog grows, the platform should be able to grow with you, potentially through upgraded plans or added features.

Selecting the right website builder involves balancing these factors based on your specific needs as a blogger or content creator. A platform that scores well on most of these factors can significantly contribute to the success and growth of your digital presence.

Conclusion

While all these platforms offer unique strengths, Elementor’s Website Builder takes the lead, especially for those who value creative freedom alongside functional depth. It’s the ideal DIY website builder for both beginners and advanced users. Its extensive plugin integrations and responsive design options make it versatile enough to handle anything from a simple blog to a complex content-driven portal.

Elementor’s Website Builder stands out not just for its technical capabilities but for fostering creativity. It provides all the tools necessary to ensure your site is not only functional but also visually appealing and unique to your personal or brand identity. The ability to customize every detail ensures that your site can grow and evolve with your content, without the need for frequent overhauls or migrations to more robust platforms.

  • Features: Comprehensive theme builder, hundreds of widgets, and full revision history.
  • Pros: Ultimate design flexibility, robust community support, and extensive tutorials.
  • Cons: Higher price point for premium features.
  • Pricing: Free version available; Pro plans start at $49/year.

FAQs

Q1: What makes Elementor’s Website Builder a better choice for bloggers over other platforms?

Elementor provides a deep level of customization and flexibility, which is crucial for bloggers who need to adapt their sites to changing content needs and personal aesthetics. Its powerful drag-and-drop editor and wide range of plugins allow for extensive functionality and design options without the need for coding.

Q2: Can Elementor handle high-traffic blogs?

Yes, Elementor is built to be scalable. It can support high traffic volumes, especially when used with a robust hosting solution, ensuring that your blog remains fast and accessible as your audience grows.

Q3: Is Elementor suitable for those with no web design experience?

Absolutely. Elementor’s intuitive interface and the inclusion of pre-built templates make it accessible for users without any web design background. Plus, the vast array of educational resources and an active community forum provide support and guidance.

Q4: How does Elementor integrate with other digital marketing tools?

Elementor integrates seamlessly with many digital marketing tools and services, including email marketing platforms, social media, and SEO tools, making it easy to create a comprehensive digital marketing strategy directly from your website.

Q5: What is the learning curve for mastering Elementor?

While Elementor is user-friendly, mastering its full range of features can take some time, especially for those who wish to utilize its more advanced capabilities. However, many users find the basics straightforward and the advanced features worth learning for the control they provide.

Q6: Are there any additional costs involved with using Elementor?

While Elementor does offer a free version, most power users will benefit from the Pro version, which comes at a cost. Additionally, while Elementor itself is budget-friendly, using it with other paid plugins or on a premium hosting platform can add to the expense.

The post Top 10 Website Builders for Bloggers and Content Creators in 2024 appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/start-up-fundamentals/website-builders-bloggers-content-creators-2024/

Google Search results without SGE jump to 65%, up from 25%

Alphabet Inc.

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week.

Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer).

This screenshot shows the data from enterprise SEO platform BrightEdge and the company’s BrightEdge Generative Parser:

Google search results without SGE increase

Why we care. Many SEOs have been worried about the day Google SGE moves from being an opt-in experiment to the default experience because of the potentially devastating impact it could have on how much organic traffic Google sends to websites. But it seems like Google has been cautiously and patiently testing a variety of factors over the past year, all with the goal of improving it for a wider launch.

SGE vertical space shrinking. In addition to SGE showing on less queries, the amount of space SGE occupies has been getting smaller over the past month. Here’s a screenshot showing SGE dropping from around 1200 pixels to under 1050 pixels:

Google SGE pixel reduction

Product viewers decrease. There was a significant drop of this SGE format at the end of April:

Google SGE Product viewer decrease

Apparel carousel results increase. This format type gained visibility in SGE for queries specific to apparel.

Google SGE Apparel carousel increase

More warnings. A new, universally-applied warning appeared in April: Generative AI is experimental. This warning now appears across industries and query types.

AIO. SEO for Classic Search will remain important for the foreseeable future, but it’s become clear that AIO (Artificial Intelligence Optimization) may become equally or more important in coming years for AI Search, according to BrightEdge founder and executive chair Jim Yu:

  • “Google search has undergone massive changes in the past few months to test and perfect SGE, with the goal of providing the best possible search experience. For marketers, it is essential to stay in lockstep with these changes to adapt to the new ways of optimizing for generative AI search.”

The report. BrightEdge continues to do live SGE update monitoring as part of its resource, The Ultimate Guide to Google SGE.

Original source: https://searchengineland.com/google-search-results-without-sge-jump-440369

Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta ads

Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. 

What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28.

  • Existing exclusions would remain unless ad set targeting is modified.
  • Exclusions based on brand suitability and employment will still be allowed at the account level across all campaigns.

However, this alert was an error, Meta confirmed to Search Engine Land.

Why we care. Getting alerts about functionalities that advertisers rely on can be destabilizing. If false alerts like these keep showing – how should advertisers trust the alerts we see?

Concerns from advertisers. Dario Zannoni, who got this alert, shared the information with his followers:

  • “By using targeting exclusions in combination with the other targeting options, it was possible to not only exclude interests for brand protection but also to create well-curated Audiences that are aligned with the specific product or service.”

Get the daily newsletter search marketers rely on.



Search Engine Land contributor Navah Hopkins was also not happy to hear that is was coming:

  • “I’m pretty devastated by the news that Meta is removing audience exclusions for all campaigns in June 28, 2024.
  • One of the reasons audience exclusions were really impactful is they enabled us to be very specific about who we were going after. Beyond the flexibility of “or” and “and” audience statements, they ensured we could really fine-tune our messaging.”

Original source: https://searchengineland.com/meta-ads-alert-error-440379

Launching a Perfume Business: A Fragrant Venture into Entrepreneurship

Home Business Magazine Online

Launching your own perfume business can be a challenging yet rewarding endeavor, and the world of perfumery offers a unique opportunity to blend creativity with entrepreneurship. The perfume industry has seen a steady increase in niche markets and bespoke scents, making it a fertile ground for new businesses. Aspiring entrepreneurs can find success in this sector by focusing on originality, quality, and a deep understanding of fragrance composition and market trends.

One potential niche that has captured the interest of consumers is fruit-scented perfumes, such as strawberry perfume. This scent can serve as a cornerstone for a new business, appealing to a demographic that prefers sweet, vibrant fragrances. By anchoring a startup with a popular yet distinct fragrance like strawberry, an entrepreneur can build a brand identity that stands out in a crowded market.

Understanding the Perfume Industry

In launching a perfume business, it’s crucial to understand the industry’s dynamics, including the production process, from scent creation to bottling, and the regulatory aspects of selling fragrances. Market research is essential to identify target demographics and their preferences. Whether focusing on luxury, organic, or casual day-to-day scents, knowing your audience will guide every decision from product development to marketing strategies.

Crafting Unique Scents

The heart of any perfume business is the creation of unique scents that captivate and enchant. This involves mastering the art of fragrance blending, understanding notes (top, middle, and base), and how they interact with each other. For example, a strawberry perfume could be enhanced with complementary floral or citrus notes to create a sophisticated, multi-layered scent. Offering customizations or personalized scents can also set a new business apart from established brands.

Sourcing Ingredients and Materials

The next step is sourcing high-quality ingredients and materials. This includes not only the essential oils and aroma compounds but also alcohol, bottles, and packaging. The choice of suppliers is crucial, as it affects both the quality of the perfumes and the overall sustainability of the business. Opting for ethically sourced and environmentally friendly materials can appeal to eco-conscious consumers and add to the brand’s value proposition.

Marketing and Sales Strategies

Effective marketing is key to launching a successful perfume business. This can involve everything from sophisticated branding, including a compelling logo and an attractive website, to strategic online marketing through social media and influencer partnerships. Additionally, positioning the products in local boutiques or at craft fairs can create buzz and attract a loyal customer base. Storytelling is also a powerful tool, particularly if there’s a unique story behind the creation of the scents or the brand.

Navigating Challenges

The perfume industry is competitive, and new businesses must be prepared to face challenges such as fluctuating market trends, consumer preferences, and economic downturns. Continuous innovation and adaptability are essential. Collecting customer feedback and staying engaged with trends can help refine the product line and marketing efforts to better meet consumer needs.

Launching a perfume business requires not only a passion for fragrance but also an entrepreneurial spirit that embraces creativity, marketing, and customer engagement. With careful planning, a focus on quality, and a clear understanding of the target market, aspiring entrepreneurs can create a successful business that brings new and delightful scents to the market. By offering unique fragrances like strawberry perfume, a new brand can make a significant impact, turning the love of aromas into a flourishing business.

The post Launching a Perfume Business: A Fragrant Venture into Entrepreneurship appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/business-start-up-blog/launching-a-perfume-business-entrepreneurship/

Sure, Business Risk Is A Necessity – But Where Can You Limit Its Impact?

Home Business Magazine Online

Risk is just a part of life. No matter where we are, risk is involved. Even driving to work each day is risky. What matters is managing that risk appropriately, which is why road rules, seat belts, airbags, and side mirrors are so important in getting from A to B correctly. We can extend this metaphor into the business world also, where not being afraid of business risk but managing it is essential.

Even large corporations can make mistakes from time to time. Failed ventures, unpopular services, misjudged marketing outcomes, all of this can be a real problem if not addressed. But we manage risk by doing our research, by learning from our mistakes for next time around, and by limiting the impact of failure.

That’s the philosophy behind LLCs or limited companies, that being able to contain our financial investments to a singular entity can prevent us from losing everything in the event of failure. With that in mind, let’s consider how to manage risks and their impact for the better:

Cash Flow & Financing

It’s important to note that revenue is not just the sole marker of success in a business, but how well your cash flow works, how you can apply funding to various investments within and without your firm, and your general accounting health.

Running out of capital can cause major issues, especially if it prevents essential investments or purchases when needed, so anything involving cash flow has to be a top priority for risk management. That might involve padding your emergency fund, negotiating better payment terms, always, always, always ensuring there’s money for your payroll, and knowing where your cost-cutting measures should never touch (like in quality assurance, failures of which we’ve seen from Boeing lately).

This will ensure more robust protections, and hopefully mitigate any issues that come from poor cash flow.

Supply Chain Safeguards

These days, with everyone’s operations so globally intertwined, any major supply chain disruption can cause an annoying domino effect if you’re not prepared. Just look at the havoc caused by COVID lockdowns – shipping networks suffered, semiconductor shortages were common and led to tech shortages (such as the release of the hotly-anticipated Playstation 5), you name it. So do you have robust backup plans ready to go if a key supplier no longer has the capacity to serve you? It’s not just about geopolitics either, it might be that dwindling supply, new practices, other regulations, and more can cause a problem.

Now, you can’t possibly account for every issue in the world, but you can definitely use tools that help you manage suppliers with ease. This gives you the means to ensure, at least on your end, that supplier organization, audits, reviews, negotiations and tracking are perfectly organized from your side. That way, accidental incompetence on your end is one possible fault that you never, ever have to worry about.

Cybersecurity Muscle

Most people are not tech wizards, and that’s okay. Much of our business handling is, though, for better or worse, handled using digital systems. As it has been recently seen, even the Ministry of Defense in the United Kingdom has recently suffered cybersecurity attacks. If they can, so can your business.

Data breaches, ransomware, corporate espionage – there are a whole range of issues to be aware of and try to limit. After all, a single cyber incident could absolutely decimate your finances, operations, and hard-earned reputation overnight.

That’s why investing in serious cybersecurity firepower is so necessary and worth never cheaping out on, and that will include routine risk assessments, air-tight incident response protocols, thorough employee training, and top-shelf protective software. An ounce of prevention for business risk is worth a whole lot when your entire livelihood is on the line.

Workplace Safety

A workplace safety issue is a business risk that can cause problems not only for your reputation, but in terms of criminal liability should neglect or a lack of safety protocol and regulation be followed. However, of course, financial or operational damage pales in comparison to the trauma of someone actually being hurt.

Taking steps to review hazards and train staff in best practices will always be essential no matter what business you run, from signing a slick floor, implementing heavy machinery malfunction protocols, or protecting against toxic fumes, it’s essential to make sure all of these practices are well defended against.

While it can sound like a somewhat impossible goal to reach, having a target of 0% harmful injuries from day one is essential. Note that this is the one business goal where “acceptable parameters” are not acceptable. It’s not a good result if 0.2% of the staff you retain over the life of your business are injured. Zero should be the only acceptable option, and this will help you keep your priorities well-maintained.

Environmental & Climate Factors

It may seem strange to consider this as part of your tyle=”font-weight: 400;”>>business planning, not only as an element of a sustainability strategy your business embarks on for good, but as a threat: Climate change, natural disasters, and other environmental factors can pose a very real physical risk to many businesses these days. Depending on where they’re located. That might seem a bit odd, but think of how many Australian or Californian businesses have been affected by wildfires in the last few years, or how issues can affect the supply chain as we discussed above.

That might involve rising sea levels and intense storms threatening coastal facilities, or drought conditions straining agriculture supply chains, sometimes using a few methods to protect yourself from this, even just another set of suppliers for contingency, can make a helpful difference.

Intellectual Property Protection

Your ideas, inventions, and creative works are what give you a business worth managing in the first place, and while you may have patents in place or approved commercial licenses, it’s still best to keep your value secret.

This also ties back into our concerns about cybersecurity, because, intellectual property theft is a very real threat that companies of all types have to deal with. It’s not just Apple protecting their research and development team from leaks, we’ve seen how data breaches can cause software companies harm. Look at how emulators are now piecing together one of the biggest video games using stolen code for a platform it wasn’t designed for.

Resolutions could involve implementing strict confidentiality protocols for sensitive R&D information and protecting them fiercely. Or, you might become ultra-vigilant about securing patents, trademarks, and copyrights on your core assets too. You might even enlist specialized IP monitoring services to help sniff out infringements, unique watermarks on sensitive documents have been used to identify leakers quite rapidly.

These are just a few measures, but this, alongside good cybersecurity protocols, can genuinely make a reliable difference, or at least help you prosecute leakers or those with nefarious intent.

With this advice, you’ll be certain to help mitigate business risks. As we outlined in this post, you cannot be free of risk from every angle. After all, this post is hardly an exhaustive list of every problem that could impact your firm. It’s hard to imagine any risk mitigation guide written before 2020 assumed that a global pandemic would come to light in such a short amount of time.

At the very least, you’ll be in the mindset of preparation, of limiting issues that could go wrong and developing a better, more robust perspective for the future. At the very least, learning from the impact you do suffer will never be a bad idea.

The post Sure, Business Risk Is A Necessity – But Where Can You Limit Its Impact? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/business-risk-necessity-limit-impact/

Reddit eyes potential in search ads following Google traffic gains

Reddit logo on yellow background

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum.

Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience.

Why we care. Reddit venturing into search ads could present a lucrative opportunity to target users with high intent. Advertisers will get the diversity in available platforms they crave as signs of decreasing Google trust levels prevail.

What they’re saying. Steve Huffman, CEO of Reddit, said on the company’s latest earnings call:

  • “There are no ads today on search result pages. But that’s a very high-performing product elsewhere on the internet. And I think there’s no reason to believe that it wouldn’t be for Reddit because the intention is so explicit when users are searching.”

State of play. Reddit is first focused on upgrading its search functionality with improved back-end performance, autocomplete, and a revamped user interface slated for this year.

  • The company believes nailing the search user experience is crucial before exploring monetization options like search ads.
  • As it improves discovery and leverages explicit search intent signals, the platform sees advertising as a natural complement.

Get the daily newsletter search marketers rely on.



What’s next? While no firm timeline was provided, Reddit appears committed to extracting more value from its massive search volume by opening up ad inventory once its revamped search product takes shape.

Original source: https://searchengineland.com/reddit-teases-search-ads-440343

TikTok highlights its value to brands and search experience

Tik logo on black background

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines.

New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel:

  • 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms.
  • 1 in 2 users go to TikTok to research products or brands.  
  • 91% of those inspired by the TikTok search followed through with an action.
  • TikTok users are 1.5x more likely to discover and immediately purchase something.

Why we care: As TikTok evolves into a lifestyle platform blending entertainment, community and commerce, its ability to facilitate discovery throughout the consumer journey makes it an increasingly effective touchpoint for digital marketing strategies that would leave a massive gap if TikTok were banned. 

Between the lines. TikTok is spotlighting three core “discovery modes” that power its search ecosystem:

  1. Swipe to Discover (the For You feed) 
  2. Tap to Discover (likes, follows, video details)
  3. Search to Discover (text-based queries)

TikTok claims its visual, community-driven approach delivers more entertaining (41%), authentic (28%) and concise (25%) search results than traditional engines.

Get the daily newsletter search marketers rely on.



Why now. TikTok is not happy with the US government. TikTok and parent company ByteDance have filed a lawsuit challenging a new U.S. law that would ban the popular video-sharing app unless sold to an approved American buyer, arguing the law unfairly singles out TikTok and is an unconstitutional attack on free speech. 

The lawsuit asserts that the law vaguely portrays TikTok’s Chinese ownership as a national security threat without evidence and that requiring a complete sale and separation from ByteDance is technologically impossible. 

TikTok claims the law leaves no choice but a U.S. shutdown by January 2024 since it can’t operate independently from the global platform.

The big picture. As the fight to keep its current structure ensues, TikTok is vying for a central role in product discovery by showcasing how its community-powered recommendations can effectively inspire audiences and drive conversions across the entire funnel.

Original source: https://searchengineland.com/tiktok-highlights-value-brands-search-experience-440351

Make Money House Sitting

Updated 8th May 2024

Making money house sitting is an increasingly popular way for people who spend long periods of time away to manage their households.

If you’re lucky enough to secure a long-term house-sitting contract, you could use that money to pay your rent and bills, and if you work from home then this provides a particularly lucrative way of combining the two – work from home while you’re house sitting.

There’s particularly a lot of work for house sitters over the summer holidays, with assignments all around the UK, and now is a good time to start looking to set up your summer house sitting plans.

There’s quite a demand for those who are good with dogs, so if you’re comfortable with a pooch then you’ll be ideal – in fact if you’d particularly like to be a pet sitter then read our article on pet sitting.

 

 

What Does House Sitting Involve?

Elderly woman relaxes on the sofa with a cup of tea

House sitting involves living in someone’s home whilst they’re away. Your job is to keep things clean and tidy, maybe look after a pet and by your presence deter burglars.

Some agencies also specialise in short-term sitting. They provide people who’ll stay in your home all day waiting for the plumber or an elusive furniture delivery (we all know how annoying having to stay in can be!). This is a particularly good job to look for if you already work part-time or from home, and live in a highly populated area – as that’ll mean more customers near to you.

House minding is when you don’t stay at the house but keep an eye on an empty home with daily visits to water the plants, pick up the post and have a quick tidy. The movement in the house, changing of curtains opening/closing, lights going on and off etc can help deter burglars, while people with precious plants won’t have to worry about them wilting in their absence. House minding is also often used by home owners who have cats – you can pop in each day to feed them, change the litter tray when needed, and make sure they’re in good health, but they don’t need 24/7 minding the way dogs do.

As both a house sitter and house minder you can look after the houses of family and friends, but for regular work register with a reputable agency like Trustedhousesitters.

If you’re doing this independently, the owners should provide a written contract with instructions of what to do if specific situations arise so that you’re completely sure of the right action to take.

Also, make sure you provide the homeowners with references from a previous landlord and employer.

How to Work With a House and Pet-sitting Agency

Woman lying on rug with puppy

It’s best if you can present an agency with a police check and you’ll need references from professional people. The agency will interview you in your own home to make sure you’re suitable for the job.

Some house and pet-sitting agencies take on people as their employees and therefore they’re responsible, not you. They’ll have insurance to protect you throughout the job. This is particularly important if you’re a pet sitter, as animals can cause injury to yourself or others (such as an escaped dog running into the road causing an accident).

House sitters aren’t expected to work all day; usually the duties will require a couple of hours and the rest of your time is your own.

However, clearly the whole point of a house sit is that you’re there to protect it, so usually an agency, like Trustedhousesitters, will expect you to leave the property for no longer than three hours at a time in the day and one hour at night.

Another benefit of using an agency is that you’ll be given support throughout the process.

They’ll arrange a meeting between you and the client so that you know exactly what the client expects of you as a house sitter. A checklist will be drawn up to ensure that both you and the client know exactly where you stand. You’ll be able to contact the agency at any point during the house sit and they’ll help you if anything goes wrong.

You’ll probably find you get more work through an agency. Their clients will want to know that house minders have been vetted thoroughly and matched to suit their particular needs so they’ll be more inclined to use an agency that does both these things.

A good agency will interview you thoroughly to determine your interests, skills and preferences. This will then help them to match you to appropriate clients so that the sit is more fun for you and beneficial to the client. For example, a client with a cat can be matched to a house sitter who has had experience looking after cats and would enjoy it.

Generally, an agency will match you to a client that lives near your own home, usually within the same county. House sitting in London, for example, can be very profitable due to the sheer number of people in the city.

If you want to travel, agencies may be able to help to you find a house sit further away. You could always use the opportunity to visit family and friends in other locations. You could even plan a holiday abroad if you find someone who needs a house sitter for a month or two – you’ll need to pay your own travel and sort your visas, but it’s a great way to spend some time in another country without going broke on accommodation.

A good house-sitting agency will give you health and safety training, personal safety training, animal welfare guidance and details of their own regulations and rules.

The only experience you need is of running your own home. Clients just want to be sure that you can do all the domestic tasks and keep their home running smoothly.

Become a Self-Employed Home Sitter and Pet Minder

Pet cat sitting in lap of woman reading

If you’re an entrepreneurial sort, you could become self-employed and advertise your home-sitter services directly to potential clients.

One lady we know of regularly makes £50 a day as a home sitter. She only spends the evenings and overnights in the house, before going to work the next day. The reason for this high rate of pay is the fact that the owner of the house has seven dogs! If the house is large, and if there are a lot of pets, pet minding services can charge up to £90 a day.

A good way to know how to set competitive rates is to look at what an agency would pay you:

  • Pay for long-term house sitters starts at £10 a day with Housesitters. Plus, £7 food allowance and 40p per mile for fuel – both of which are non-taxable.
  • Small additional amounts are available if you care for a dog or cat while house sitting. Homesitters pays an extra 33p a day for dog care.
  • With some private agencies, we’ve heard that short-term house sitters can earn between £8 and £10 an hour.

One potential drawback to being self-employed is the fact that you’ll have to take responsibility for many things that an agency would otherwise do for you.

For example, you’ll have to:

  • Advertise your services and find clients
  • Manage your time
  • Register as self-employed with HMRC and complete an annual tax return
  • Draw up contracts with your house-sitting clients
  • Arrange your own public liability insurance

It’s a good idea if the house owners let their insurance company know that someone else is house sitting their property while they’re away.

Self-employed house sitters also have public liability insurance. This type of insurance will cover you if something goes wrong and it’s not the house owner’s responsibility to pay for it (e.g.  you lock yourself out of the house and have to pay for a locksmith). It also covers you if, for example, their dog gets injured while you’re out on a walk.

Would House Sitting Suit Me?

House sitting tends to be suited to people who have retired and are fit and active enough to maintain a house and look after pets. Short-term house sitting can also be useful for students who are flexible and have time to look after other people’s places.

As long as clients are confident that you’re looking after their house properly you may be able to house sit if you work from home.

You have to be sure that you’ll be comfortable in someone else’s house, and away from your own home and social circle. You’re unlikely to be able to invite other people to the client’s home.

However, if agreed in advance, your partner may be able to accompany you whilst housesitting! This can be useful if one of you needs to leave the house for longer than the agreed maximum (such as doing the grocery shopping or running errands) as the other can stay behind to make sure there is always someone in the house.

Many agencies will want someone available throughout the year so that if a client needs a house minder more than once they can use the same person again and again.

Making Money House Sitting: Additional Costs

Pomeranian dog next to empty food bowl

If you work through an agency your costs will be minimal, including things like personal phone calls. The owners should provide everything necessary on a day-to-day basis. Plus a float to cover anything you need as you go along (cat food etc).

If you’re house sitting independently, an owner could initially request a deposit from you. It’s best to go over the house together on your arrival to make a note of any damage.

You may also have to pay for the utilities you use when house minding. Make sure this is clearly stated in the checklist/contract before you start.

The post Make Money House Sitting appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/make-money-house-sitting-2

Ten £50k+ Jobs That Don’t Require a Degree

Whether you’re thinking of switching careers or you’re right at the start of your working life, knowing whether you need a degree for a job or not can impact whether you follow your dreams. Degrees are expensive! We’ve found a bunch of jobs that you can earn £50k or more without needing a degree.

Recruitment Consultant

Estate Agent

Talent Agent

Airline Pilot

Personal Trainer

Train Driver

Life Coach

Social Media Influencer

Fisherman

Cyber Security Consultant

 

Recruitment Consultant

If you’re a people person with a knack for sales, this could be the job for you. Helping others find a job can be rewarding work, but you need to be tenacious and outgoing. There is a lot of outreach – contacting employers to see if they want to use your services and contacting jobseekers to match them to jobs – but once you establish a reputation and good employer client base, it’s a steady way to a salary over £50k.

Junior consultants will start on a low base salary, around £22,000 – but commission is added on top of that, with bonuses if you hit targets, too. There are different types of consultants – you might specialise in a certain field of work (like IT, marketing, manufacturing, human resources etc) for permanent jobs, or you could place ‘bank’ staff for medical and care settings. There are pros and cons to both – the first is a longer game, as the process for hiring is longer for each role so it can take some time to get the commission. However, commission is higher. With bank staff recruitment, you’ll build a relationship with jobseekers who regularly want extra shifts, as well as care homes or nursing departments that often need holiday cover etc. The turnover is very fast with this type of job, but the commission is much smaller. Both will net you around the same commission overall but require different skills. Long-term roles are about people skills while bank recruitment is about speed and network (who can you call to cover a shift right now, today?).

airline

Estate Agent

Yes, estate agents might have a bit of a reputation but in reality it can be a highly rewarding job. You’ll work with lots of people and get to see a whole range of life – no day is the same. Some estate agents specialise in either rentals or sales, while others will do both.

An average starting salary is £25,000 plus commission on every sale or rental agreement. The average salary in the UK for an estate agent is around £35,000 plus commission which can easily take you above £50,000 a year. You don’t need a degree, but you can learn on the job with a trainee position.

You will need to have a good memory, as each property will have all sorts of information to remember. It’s also important that you understand people’s likes and dislikes easily – there is no point showing someone a 3 bed house on the outskirts of town when they want a three bed flat in the city centre!

Another type of estate agent is one that deals with commercial properties – this could be anything from a single office to a massive multi-storey building. Specialising in commercial tenancies can be very lucrative, especially in cities where space is at a premium for companies, so if you have hustle abilities it could be the best route to consider.

 

Talent Agent

Ever wondered how actors get cast? Talent agents are the people behind creative talent like actors, directors, writers and even producers. It’s their job to ‘sell’ their client to get them work, and then they receive a commission from that client’s pay for the job.

When you’re starting out, you’ll be a talent agent assistant for a few years on a lower salary between £21,000 – £27,000, so you can learn the trade and build a network of contacts. When you move up to becoming a talent agent with your own clients, your salary will be around £30,000 – £40,000 base before commission. It’s a lot of networking and outreach (if you like going to the theatre several nights a week to spot new talent this could be for you!).

You need to absolutely love theatre, TV, and film, and have a good eye for talent. You need to be a salesperson but, more importantly, a people person: these industries work very much on ‘who knows who’ so if you’re a fan of schmoozing at events it could be ideal for you. There are long hours and often nitty gritty contracts to sort out (with help of your business affairs team), and you’re often on-call seven days a week. But you’ll earn at least 10% of every paycheck of every client – so when you have one or two earning upwards of six figures, it’s easy to see how you can earn a lot as a talent agent.

 airline pilots

Airline Pilot

This is a highly desirable job but you will need a head for numbers and be willing to work all kinds of shifts. Pilots start out on a salary around £25,000 but will very quickly rise once training is complete to well over £50,000. In fact, most airline pilots earn at least £80,000 a year with senior training captains earning in excess of £120,000 a year.

You don’t need a degree to become an airline pilot (although there are degrees you can take). You will need a high standard of A-Level education, be medically fit, and be prepared to either pay a lot for training for your commercial pilot’s licence or take on debt to do so. Some companies will offer a low starting salary to offset the training fees.

Airline pilots can be long haul (over 8 hour flights) or short haul, or even private charter jets (though this tends to be a route for experienced commercial pilots to move to after a few years on the airlines). The hours can be any time of day, any day of the week, but you shouldn’t do more than 60 hours in a working week. You can also often sell your time off to make extra money, as long as it doesn’t go over the maximum hours in the week. It’s a physically demanding job and can take a few years to pay off the training – BUT – the salary rises very quickly and you get to see the world!

Personal Trainer

You don’t HAVE to have qualifications as a personal trainer but it is definitely recommended to take some in your field of interest. This will help you advise clients on how to get fit safely and help you get a salaried role at a gym or wellness centre. The minimum qualification for this would be a CIMPSA approved Level Three Diploma in Personal Training.

A personal trainer helps other people get fit or achieve their athletic goals. Some will also be nutritionists and advise on their clients’ diet and lifestyle for a more holistic approach. Some will specialise, such as training powerlifters or working with people with medical conditions, while others are more general. Personal trainers are usually self-employed. Personal trainers in employed positions start at around £27,000 a year moving to £35,000 in the first few years and over £50,000 after that. Self employed trainers have more control over what they can charge, but will need to be more flexible and usually invest in some equipment too.

You will need to have an interest in health and fitness yourself, and be able to find ways to motivate people based on their needs. Some people prefer a ‘drill sergeant’ approach to motivate them while others like positive reinforcement.

Train Driver

Keep the country moving by becoming a train driver! Starting salaries during training are around £24,000 – £26,000 a year but the average salary for a train driver is £57,000 according to Glassdoor and you could earn beyond into around £70,000 after a number of years.

You don’t need a degree to become a train driver but you will need some GCSEs (or equivalent) of A-C grades for maths and  English. Many people start out as a train conductor and apply from there to become a driver. Training takes place on the job and will take between 12-24 months to complete.

When you have gained experience, you can also move into related careers such as training new drivers, train driver or staff management, or similar roles, which come with higher salaries.

APPLE

Life Coach

A life coach is not a therapist or a counsellor. They use their skills to help people find their own strengths and weaknesses, and guide them through big decisions in their life such as changing careers or building their own business.

You don’t need to have any qualifications to set yourself up as a life coach, but you can charge more and also gain client trust in your service by having them. A qualification in counselling is helpful, and you can find other professionally-accredited courses through CIPD.

Some life coaches have a professional business-centred approach, while others are more holistic and focus on the individual’s personal goals. It’s a self-employed position, so how much you earn depends on how much you charge! You need to consider how many hours a week you can give to clients, how many hours a week you need to market your service, and what value you can bring to people. To earn over £50,000 a year (pre tax) as a self-employed life coach, you will need to earn an average of £1,000 a week, assuming you take a week off over Christmas and in the summer. That’s £200 a day – so if you charge £50 an hour, that’s four hours of contact time a day. Remember that, being self-employed, you’re not paid for the work you do behind the scenes, only for client time, so factor that in to your calculations. (So, for example, you could do four hours in the morning on building your coaching business and four hours of client time in the afternoon to reach your minimum daily target of £200).

Social Media Influencer

We couldn’t do a list of degree-less jobs without putting this on here! How much you can earn as a social media influencer is really a ‘how long is a piece of string?’ question. However, when you’ve built an audience and can start getting sponsors to pay for your posts, it can quickly rack up to thousands of pounds.

If you have 500,000 followers on Instagram (for a dream example), you can easily earn over £10,000 for one promotional post. That’s a couple of hours’ work!

Of course, it takes a lot of time to make money on social media, and you need to be able to have the confidence to host a channel as well as the time and creative energy to make new content every week. But, if it really appeals to you, you could earn literally millions of pounds.

Fisherman

Did you know there are 400 harbours in the UK that have fishing vessels sailing in and out of them every day? If you’re after a physical job that comes with some danger but high reward potential, a role as a fisherman might be for you. You’ll start out as a junior deckhand as you learn everything that’s needed to operate a safe environment on a vessel, and progress from there.

You don’t need a degree but you will need at least basic safety training. You’ll also need to have a good level of fitness as it is a very physically demanding job, and be prepared to work in all weathers (and not get seasick).

The average salary for a commercial fisherman in the UK is £52,000, but the starting salary for a deckhand will be lower at around £22,000. When you are an experienced fisherman, you can apply for your captain’s licence to run your own vessel and salaries then become much higher above £70,000 or more.

bank

Cyber Security Consultant

As our world operates almost entirely online in some way or other these days, cyber security specialists are in high demand and £50k jobs are easy to find if you’re skilled at it. You don’t need a degree but you do need a solid understanding of computers, computer languages, and security issues. You can look for an apprenticeship to train on the job, with employers as varied as the British Army to BT to Microsoft and beyond. You can also take courses such as the Ethical Hacker course or become a Certified Information Security Manager (CISM) to boost your career prospects.

Another benefit of training as a cyber security consultant is that computers are international – and so you could work internationally, too. This gives you access to working for some of the biggest names in IT such as Google, Apple, and Microsoft, either at an international office or even remotely.

This is one of the roles with a high starting salary – around £40,000 – because of the highly technical nature of the work. You will quickly rise beyond that, with an average salary of £55,000 in a year or two and £80,000 or more with a few years’ experience.

The post Ten £50k+ Jobs That Don’t Require a Degree appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/ten-50k-jobs-that-dont-require-a-degree