Internet Marketing – Page 328

Bing Chat gains voice search on desktop interface

Bing Chat now supports voice chat from the desktop version of the interface. That means you can click on the microphone icon in the input box and speak your question to Bing Chat.

What it looks like. Here is a GIF of this in action, as provided by the Bing Blog.

Supported languages. This feature works in the following languages:

English
Japanese
French
German
Mandarin

Microsoft said more languages will be supported in the future.

Speak back. Microsoft said it also supports speaking back the answers to you using text-to-speech answers. Bing chat “will respond to your questions in its own voice,” Microsoft said.

Why we care. Chat assistants and search engines are probably smarter at giving answers when the questions asked are more human-like and verbose. Speaking your query or questions will likely drive a more human-like and verbose type of question, which should help the AI provide a better response.

The post Bing Chat gains voice search on desktop interface appeared first on Search Engine Land.

Original source: https://searchengineland.com/bing-chat-gains-voice-search-on-desktop-interface-428076

The Impact of Factoring on Cash Flow and Profitability

Home Business Magazine Online

A trucking business makes money by hauling cargo from one place to another. While the business model may seem straightforward, it has several moving parts that must function properly for the system to work. One of the parts is the cash flow, which is often disrupted by late payments. It is a common practice in the trucking industry to give debtors around 30-120 days to pay, but that can severely impact cash flow. Here is how trucking factoring can help improve cash flow and profitability.

Why Is Cash Flow Difficult to Manage?

Cash flow is the amount of money being transferred in and out of a trucking business. There are two primary challenges regarding cash flow in the trucking business: operational costs and late payments.

Secondary factors can also impact a trucking business’s cash flow, including a productive driver pool, competition in the marketplace, and slower volumes than expected.

If cash flow is not maintained, it can lead to bankruptcy. Due to this, a trucking business must have a financial solution to cash flow problems. A possible solution is trucking factoring, also known as freight factoring.

Unlike other companies, trucking businesses may be unable to approach banks for financing due to fluctuating freight rates and volumes. Cash flow limitations can prevent the trucking business from demonstrating a minimum amount of monthly revenue required by the lender, which is why factoring can be a more beneficial option for trucking businesses.

How Does Trucking Factoring Impact Cash Flow?

Trucking factoring is a financial strategy that allows trucking businesses to manage cash flow by selling invoices at discounted prices. With factoring, trucking companies do not have to wait several weeks to get paid. Instead, they get paid within a few hours or days of submitting their invoices. This eliminates the business’s concerns regarding collecting and processing invoices.

It also helps trucking businesses with due diligence. Many factoring service providers offer free credit checks for trucking companies, helping them identify customers with good credit scores and avoid dealing with non-paying customers.

Factoring provides trucking companies with much-needed cash flow so they can focus on their operational needs, such as payroll, fuel costs, equipment repairs, maintenance, and investments. Improved cash flow also helps trucking companies prepare for emergencies such as a sudden spike in fuel costs or equipment repairs.

Efficiency Is the Key to Profitability

The key to enhancing the trucking business’s profits is maximizing equipment utilization. High outgoing expenses and low incoming revenues are common problems for trucking companies.

Profitability is enhanced when you invest more resources and manpower into delivering your cargo, operating your business at peak capacity, and having access to immediate revenue. Without factoring, although you can invest more resources upfront, you can wait months to get paid on an invoice. This can affect your business’s profitability.

A good factoring company can offer you many specialized services, such as equipment financing and cash advance for any cargo in transit. They can also provide currency exchange and fuel discounts for cross-border carriers to ensure a positive cash flow for your trucking company. These specialized services can have many cost-saving benefits, including enhanced profitability.

The post The Impact of Factoring on Cash Flow and Profitability appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/money-management/impact-factoring-cash-flow-profitability/

Ten ways to make money, while on the toilet!

Yes, you read that headline correctly, you actually can make money on the toilet. Or anywhere else that you may spend a significant amount of time sat around!

If you’re the sort of person who likes to take some reading material into the bathroom with you, then why not try to make money on the toilet instead?

Here are 10 things you can try:

Do an online survey – or three
Check Free Postcode Lottery for a chance to win money every day
Slogan competitions
Save money by switching your gas and electricity
Earn while you surf
Save money by switching your car insurance
Save money by your home insurance
Come up with a killer business idea
Come up with a new TV game show format
Sell your toilet roll tubes

Do an online survey – or three

Woman taking an online survey

Online surveys are a quick and easy way to make money on the toilet. They can be quick or long, depending on which one you do.

We like Inbox Pounds. It’s easy to sign up simple to use wherever you are. Including the bathroom.

In fact they give you £1 just for signing up, so you’ll be making money even If it’s a very quick visit.

We also like Toluna.

Take a look at our article on how to make money with online surveys to see even more survey sites that will can be used to make money on the toilet!

Check the Postcode Lottery for a chance to win money every day

Now this really is a quick and easy one.

Check the Free Postcode Lottery for an opportunity to win money every day. On some days they have over two thousand pounds to give away if it’s been a roll-over.

All you need to do is sign up with your email address and postcode. Then you check the site each day to see if your postcode is the winning one. It’s that easy. Read our article about it here.

They also have other ways to win such as an Emoji Lottery and a Video Lottery. So if you happen to be someone who takes a little while on the toilet, then this may be worth a try.

Check it out and sign up for free here.

Come up with slogans for competitions

Earn cash by creating slogans

We love competitions at MoneyMagpie. In fact we run one every week in our newsletter (sign up here to get them sent to your inbox).

As you can see in our article on how to get money and freebies through competitions, some companies run slogan competitions, here you have to come up with a clever little phrase about their product to win the prize.

Why if you’re looking for a way to kill some time and make money on the toilet, maybe try your hand at this?

Save money by switching gas and electricity

Energy digital graphic

If you’re reading this on your smartphone right now, you could be saving yourself a tidy sum just by switching your gas and electricity provider. You don’t even need your bills to see how much you could save. Just put your postcode into the box here and see which companies are offering you a cheaper deal.

It’s likely that it will be one of the smaller suppliers. They are doing their best to get into the market and compete with the larger providers who dominating it.

Check it out now and make some money!

earn while you surf

Earn money while you're on the toilet

You could win £1,000 a month just for surfing the net with this competition site called Neilsen.

They have been known to give up to £30,000 away every year.

save Money by switching your car insurance

Save money by switching car insurance

Again, while you have your mobile phone on you consider switching your car insurance. Your car insurance premium may have gone up since you last checked, but you can save yourself money by switching to a cheaper deal than you have now.

Take this time do explore the different options that are available.

Switch to a better car insurance deal here.

Save Money by switching your home insurance

Switch home insurance

According to Which? Magazine you should be able to save money by switching your home insurance. While sitting on the throne you may have some time to kill. Why not try this?

Do it here. Switch to a better home insurance deal.

Come up with a killer business idea

Woman idea light bulb

Is visiting the loo the only time you get some peace and quiet and time to think? It is for some people, if so then spend a bit of extra time to ponder a killer business idea.

You probably already have one rattling around your mind. Use this time to work out how to do it, what you will need to start and how to make a profit.

We have plenty of ideas for you, as well as lots of help and advice to hey you started here on our small business section. For example, take a look at this article with twenty tips for setting up your own business.

Come up with a new TV game show format

Tv show concept

Feeling creative? Being on the toilet can be a good time to come up with story ideas for a novel or other creative pursuit.

But have you ever considered creating a TV game show idea?

Game shows can be hugely lucrative if you can come up with an original concept it right. People make hundreds of thousands from a successful idea they came up with which was then sold to production companies all over the world.

See our article here on how to come up with a winning TV game show format.

Sell your toilet roll Tubes

Sell toilet roll tubes

It’s possible to sell the cardboard insides of your toilet rolls on eBay. There really are people who need them for craft projects and will buy them off you. Sell them for about £7 per 50. If you have a family you will probably get through a lot and will be able to gather 50 rather quickly.

It’s not a major income by any means, but it’s simple enough to do.

While you’re here, why not get our eBook on 101 Ways to Live for Free which has more fun ways to earn money for free. Download it here for free.

The post Ten ways to make money, while on the toilet! appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/ten-ways-to-make-money-on-the-toilet

The Full Picture: News from this week

The Full Picture: What they didn’t tell you

The news and contemporary media are a great source of information on global events, politics, weather, sports and more. But the mainstream news can be bias, pushing some happenings more than others, focusing on some topics heavily and neglecting key info.

Here at MoneyMagpie, we believe in the importance of sharing the latest that many mainstream outlets may have failed to, or deliberately chose not to, cover.

Every week, we’ll be rounding up some of the top stories that you may have missed.

Could Tesco be breaking the law?
Did the flu disappear?
Is Apple’s new launch creating a dark future?
Other stories

Could Tesco be breaking the law?

According to consumer champion Which?, supermarket Tesco’s lack of unit pricing on a vast majority of its grocery promotions could mean it’s breaking the law. But why could this be the case? Well, Which? believes it makes it difficult to compare which items are the best value.

Tesco has made the decision not to include unit pricing on many Clubcard offers. Unit pricing helps consumers see the price of an item in grams or kilograms, millilitres or litres, for example. Produce that shows the price per 100g, for example, can help shoppers make decisions based on the true value of the product.

Now, Which? Has suggested that in some cases, this could be a misleading practice under the Consumer Protection from Unfair Trading Regulations 2008 (CPRs). They have now reported Tesco to the regulator and are encouraging the supermarket giant to rethink their current practice.

Unit pricing can help shoppers compare prices and make more informed decisions when buying groceries. This is particularly helpful at the moment, as food inflation soars and people are struggling during the cost-of-living crisis.

You can find out more about the decision by Which? here.

Did the flu disappear in 2020/21?

According to the stats, flu largely disappeared during 2020 and 2021. However, some sceptics are now concerned it was labelled as Covid instead. Some Covid number crunchers have done work on this. According to The Daily Sceptic, their main claim is that flu surveillance in the UK was failing to pick up signals of what was, in reality, a normal flu season with ordinary influenza prevalence, overshadowed by the fears of the pandemic.

However, data shows that testing for influenza continued at a high rate throughout the pandemic, with the proportion of samples that came back positive remained close to zero throughout. The Daily Sceptic believes this is compelling evidence that influenza was genuinely absent throughout this period, as there is no plausible way to explain these near-100% proportions of negative test results in thousands of surveillance samples.

You can read The Daily Sceptic’s full article and findings on this here.

Is Apple’s Vision Pro creating a dark future?

This week, tech giant Apple announced the launch of the brand-new Vision Pro headset, which allows users to immerse themselves in a virtual world. It’s an exciting new tech release – or is it? Many people are now worried about what the future could hold with all-encompassing virtual realities positioning themselves as a norm.

The latest release takes entertainment, social media and online retail into a new realm. It should be a tech breakthrough, but Unherd isn’t so sure. The alternative news site has called Apple’s latest invention ‘uncanny’ and ‘off-putting’. Not only does the headset use technology to create the illusion that the ‘goggles’ are see-through using pictures of your eyes, but it can track everything about you, more than usual.

Unherd say: “Despite what it might display to the outside world, the underlying technology is very interested in the real you — minutely interested, in fact…eye movements can be tracked along with other subtle body signals to build up a detailed model of the user’s intended actions — even to the extent of predicting what you’re going to do a moment before you do it.”

Find out more about Apple’s new product here.

TikTok targets $20 billion in ecommerce sales

TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise.

The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported.

Why we care: TikTok had the highest app store spend across the U.S., UK, France, Germany and Indonesia in the first quarter of 2023, according to Data.ai. Teaming up with the social media giant could not only help advertisers reach a huge audience on the most addictive social app in the world, but also a consumer base who are more likely to spend, which could result in higher conversions.

How does it work? TikTok Shop shows ads to users on its main social media app while they scroll through a never-ending feed of short video clips and livestreams. The business model, which combines entertainment with impulse buying, has already helped Douyin (TikTok’s sister app) establish itself as a major ecommerce player in China, competing against the likes of Amazon and Shopee – an achievement it hopes to repeat in the U.S.

Why now. Revenue from TikTok’s advertising business, which has historically been its primary source of income, is reportedly falling due to a worldwide slowdown in ad sales. So the app is now focusing its efforts on making the $17 trillion online ecommerce arena its main revenue driver instead.

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Is TikTok banned in the U.S.? The state of Montana is imposing a ban on TikTok downloads from next year. Lawmakers in other states have also proposed similar bills for a nationwide ban across the U.S. – but a final decision is yet to be made by President Joe Biden.

TikTok fighting a potential U.S. ban. TikTok has 150 million U.S. users and is actively taking steps to prevent the ban, including introducing a range of security measures to address national security concerns raised by American politicians. It is giving partners like Oracle Corp. the right to review its technology and cordoning off American TikTokers’ data.

What TikTok has said. TikTok has declined to comment on its ecommerce plans. However, the social media did release a statement about its future in the U.S.:

“A US ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our service worldwide. We’re disappointed to see this rushed piece of legislation move forward, despite its considerable negative impact on the free speech rights of millions of Americans who use and love TikTok.”

The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

Original source: https://searchengineland.com/tiktok-ecommerce-sales-428066

Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content.

Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Digital marketers are calling on Google and Microsoft to give them the chance to opt out of their ad placement experiments in response.

What is happening? Google announced last month that it was planning to use existing search ads in experiments with its new Search Generative Experience. The search engine also said that advertisers would not have the choice to opt out, however, it would be closely monitoring the performance of ad placements during the experimental phase.

Meanwhile, Microsoft is experimenting with ads in its Bing AI chatbot. Advertisers once again are not being given the choice to opt out. However, despite their concerns, the new Bing chatbot has so far received positive feedback from searchers, with 71% giving it the thumbs up in its launch week.

Have Google or Microsoft responded to concerns? Both tech giants have said that they are listening to issues raised by advertisers and are actively working on addressing their feedback. However, as these ad placement experiments are still in the very early stages of testing, marketers still will not be given the choice to opt out.

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How have advertisers responded? Digital marketers are concerned about the content their brands could potentially be associated with and are eager to take back control over where their ads appear online. Some businesses have temporarily pulled their ad spending in response to such restrictions, according to Reuters. Others have described the practices as “not industry standard”.

What have Google and Microsoft said? We’ve asked Google and Microsoft to comment on our story and will update if we hear back.

The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-microsoft-generative-ai-advertisers-428083

Free West End shows for kids this summer

Free West End shows for kids this summer

Planning for the summer holidays? Six weeks of keeping the little ones occupied can take a lot of preparation and even more money. There are loads of fun ways to keep the kids occupied on a budget during the school holidays, and this is made even easier thanks to Official London Theatre.

This August, the company is bringing back Kids Week, where children can enjoy over 45 top London West End shows for free. On sale from 10am on 13th June, tickets are available for a huge range of shows for the whole family to enjoy.

If you fancy a sing-along favourite, why not ‘Let it Go’ with Frozen The Musical, or take a trip to Rydell High with Grease. Follow the yellow brick road with Dorothy in The Wizard of Oz, or spend the day with the witches of Oz at a showing of Wicked.

For younger children, there are great shows such as Blippi: The Wonderful World Tour or The Tiger Who Came To Tea. Horrible Histories – Terrible Tudors will spark the learning of your kids in a fun and memorable way, whilst Disney’s The Lion King is a spectacular event for any age.

It’s not just young children who can see these shows for free. Those aged 17 and under can enjoy the experience without spending a penny. So, if you’re taking your teens to the theatre, why not broaden their minds with gritty Les Miserables or moving theatre like The Crucible.

Taking more than one child out with you? Although only one child can get a free theatre ticket per full-paying adult, an additional two children can attend the show for half price – plus, there’s no booking fees!

24 exciting productions are participating in Kids Week for the first time, like Ain’t Too Proud, Mrs. Doubtfire, Rodgers & Hammerstein’s Oklahoma! and The SpongeBob Musical. Many shows are returning once more, including established Kids Week favourites including Mamma Mia, RSC’s Matilda The Musical and The Smeds And The Smoos.

Alongside the performances, shows are offering a wide range of free activities for Kids Week ticketholders, so look out for ‘Kids Week Curtain Calls’ where all Kids Week bookers in attendance can stay for a post-show Q&A or demonstration after the show, as well as many more show specific offerings from dance and musical theatre workshops to backstage tours. Also, families travelling into London to see a show can take advantage of restaurant deals via OfficialLondonTheatre.com/Deals.

Kids Week bookers with access requirements can complete the Access Priority Request Form before general on sale. The form will be available on the Kids Week website from 9 June to 11 June. Eligible bookers who have completed the form will be contacted by the theatre box office on the morning of 13 June.

List of shows participating in Kids Week 2023

Accidental Death Of An Anarchist
Ain’t Too Proud – The Life and Times of The Temptations
Aspects Of Love
Back To The Future: The Musical
Bleak Expectations
Blippi: The Wonderful World Tour (Alexandra Palace)
Blippi: The Wonderful World Tour (Rose Theatre, Kingston)
The Choir Of Man
Crazy For You
The Crown Jewels
The Crucible
Dinosaur World: Live
The Dream
Elephant And Piggies
Everywhere Bear
Fireman Sam Saves The Circus
Disney’s Frozen The Musical
Grease The Musical
Hairy
Heathers
Horrible Histories – Terrible Tudors
I Believe In Unicorns
I Wish My Life Were Like A Musical
Jersey Boys
Disney’s The Lion King
Mamma Mia!
RSC’s Matilda The Musical
Mermaid’s & Pirates
Les Misérables
The Mousetrap
Mrs. Doubtfire
Rodgers & Hammerstein’s Oklahoma!
The Phantom Of The Opera
The Play That Goes Wrong
Matthew Bourne’s Romeo & Juliet
The Smeds And The Smoos
SpongeBob: The Musical
Tales From Acorn Wood
The Three Billy Goats Gruff
The Tiger Who Came To Tea
Tina: The Tina Turner Musical
The Verge Of Forever
We Will Rock You The Musical
Wicked
Witness For The Prosecution
The Wizard Of Oz

The post Free West End shows for kids this summer appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/free-west-end-shows-for-kids-this-summer

Debunking Common Misconceptions About SEO in the Pest Control Industry

Home Business Magazine Online

Search engine optimization (SEO) is a crucial aspect of digital marketing for businesses in any industry, including pest control. However, according to our source, numerous misconceptions about SEO can hinder the success of a pest control company’s online presence. In this comprehensive guide, we will debunk common SEO misconceptions within the pest control industry and provide actionable tips to help you optimize your website effectively.

Misconception 1: SEO Is a One-Time Task

Many pest control business owners believe that SEO is a one-time task that can be completed and then forgotten. This is far from the truth. SEO is an ongoing process that requires constant attention and adaptation to stay competitive in search engine rankings.

Debunked: SEO strategies should be continuously updated to account for changes in search engine algorithms, competitor tactics, and industry trends. Regularly monitoring your website’s performance and making necessary adjustments are essential for maintaining high search rankings.

Misconception 2: Keyword Stuffing Improves Rankings

Some people assume that using as many keywords as possible in their content will improve their search rankings. This practice, known as keyword stuffing, can actually harm your website’s credibility and lead to lower search rankings.

Debunked: Search engines prioritize quality content that provides value to users. To optimize your pest control website, focus on creating informative and engaging content that naturally incorporates relevant keywords. Avoid overusing keywords and ensure they are well-distributed throughout your content.

Misconception 3: Meta Tags Have No Impact on SEO

Many businesses underestimate the importance of meta tags in their SEO strategy. They believe that search engines no longer consider meta tags when ranking websites.

Debunked: Although meta tags may not have the same impact on SEO as they once did, they still play a crucial role in providing search engines with information about your website. Proper use of meta tags, such as title tags and meta descriptions, can improve click-through rates and contribute to better search rankings.

Misconception 4: Backlinks Are More Important Than Content

Some pest control companies focus solely on building backlinks to their website, believing that having a high number of backlinks will guarantee top search rankings.

Debunked: While backlinks are important for SEO, they must be accompanied by high-quality content. Search engines prioritize websites that offer valuable information to users. Focus on creating informative and engaging content for your audience while also working on building a strong backlink profile.

Misconception 5: Social Media Has No Impact on SEO

Many businesses assume that social media does not influence their SEO efforts. They believe that search engines do not consider social media presence when ranking websites.

Debunked: Although social media may not directly impact search rankings, it can indirectly contribute to your SEO success. A strong social media presence can help drive traffic to your website, increase brand awareness, and generate natural backlinks, all of which can positively affect your search rankings.

Additional Tips for Pest Control Companies

Create quality content: Focus on producing informative and engaging content that addresses the needs of your target audience.
Conduct keyword research: Identify relevant keywords that your target audience is likely to search for and incorporate them naturally into your content.
Optimize meta tags: Ensure your title tags and meta descriptions accurately describe your website’s content and include relevant keywords.
Build a diverse backlink profile: Acquire backlinks from reputable sources within your industry and create shareable content to generate natural backlinks.
Leverage social media: Use social media platforms to promote your content, engage with your audience, and drive traffic to your website.

In Conclusion

By debunking these common misconceptions and implementing best practices for SEO, pest control companies can improve their online presence and attract more customers. Remember that SEO is an ongoing process that requires constant monitoring and adaptation to stay competitive in the ever-evolving digital landscape.

The post Debunking Common Misconceptions About SEO in the Pest Control Industry appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/seo/debunking-common-misconceptions-seo-pest-control-industry/

LinkedIn Ads rolling out generative AI, new ad formats

LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads.

Why we care. LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue.

Testing Generative AI. LinkedIn is starting to test what it calls AI Copy Suggestions. It suggests headlines and text copy for ads based on your LinkedIn Page. Advertisers can select from five options, make edits and then apply the copy to a campaign.

Here’s what it looks like:

Only a limited number of North American advertisers have access to AI Copy Suggestions in LinkedIn Campaign Manager. But the company indicated it plans to roll out the feature to more languages and regions in the coming months.

LinkedIn joins Google Ads, Meta, Amazon and other platforms that now (or soon will) offer generative AI to advertisers.

In-Stream Video ads. LinkedIn is bringing pre- and mid-roll ads to its network of third-party publishers:

“These ads, which will appear on mobile or desktop apps and sites, will play at the beginning (pre-roll) and middle (mid-roll) of long-form video content on trusted publisher sites across the LinkedIn Audience Network,” LinkedIn said.

Conversation Ads and Thought Leader Ads. These two new ad formats are not new, but they will become generally available starting in July.

Conversation Ads let you set up multiple call-to-action buttons (for content or offers) and collect leads. Here’s an video showing how it works:

Thought Leader Ads let you promote content from company executives and employees – who must be verified members. Advertisers must have Direct Sponsored Content Permissions.

The announcement. You can LinkedIn announcement here.

The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.

Original source: https://searchengineland.com/linkedin-ads-generative-ai-new-ad-formats-428040

Google Ads API v.14 is here, with 5 big updates

Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4.

Why we care. Version 14 of Google Ads API offers an improved user experience by enhancing both campaign management and performance.

What’s new? Here are just a few highlights of the 2023 update.

Account-level negative keywords: This new feature will enable advertisers to retrieve, create and update account-level negative keywords. This means that users will be able to exclude specific keywords from targeting not just a single ad group or campaign, but a whole account.
New recommendation types: This includes DynamicImageExtensionOptInRecommendation for advertisers whose accounts will benefit from enabling dynamic image extensions. It also includes LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which will help users to tweak their return on ad spend.
New conversion action types: These new features will help advertisers to identify conversions imported from Google Analytics and determine if a conversion is from a GA4 or Universal Analytics property. This is particularly important as GA4 is replacing Universal Analytics on July 1, and so these changes need to be reflected in Google Ads API v14.
Offline conversion clients summaries: This is a brand new field in customer resources that offers information about the offline conversion process, such as how many conversions were uploaded successfully and how many failed when the offload jump was executed.
Keyword planning space: Google Ads API V14 features a new method called GenerateForecastKeywordMetrics, to support keyword forecast metrics without needing to create a keyword plan first.

What Google said. Mattia Tommasone, Senior Developer Relations Engineer on the Google Ads API team, told Search Engine Land:

“As you can see, there are many updates, changes, improvements and new ways to retrieve information from Google Ads API, version 14. The ones we have mentioned are just a few highlights. And we can’t wait to see you try out all of the new features in this version.”

Timeline:

June 2023 – Google Ads API version 14 is released
April 2023 – Google Ads API version 13.1 is released
October 2022 – Google Ads API version 12 is released
August 2022 – Google Ads API version 11.1 is released
June 2022 – Google Ads API version 11 is released
April 2022 – Google Ads API version 10.1 is released
February 2022 – Google Ads API version 10 is released

Further reading: For the complete list of changes made to Google Ads API in version 14, read the full release notes.

The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-api-14-428043