How you stay in touch with your clients is a great part of your success or failure. In the world that we live in, there are so many ways to stay connected, through electronic means. The goal, though, is not to become invasive, yet stay sufficiently visible so that they think of you, the next time they need a product or a service like the ones you provide. Here are a few tips on keeping great relationships with your clients, online.
Be Interested in Them Through Social Media
When you acquire a new client, you should learn more about them, immediately. To do so, the best solution is to look them up on social media. They may not all be there, but chances are that you will find them on at least one of the various apps. Start with LinkedIn. Since this is a business app, it will make it easier to ask to connect with them, as it keeps the contact professional. The second one to think of is Facebook. Although a little less professional, it is still closer to work, as many companies now only have a Facebook page to represent them. This app will also tell you when they are having their birthday, which is perfect for a quick reminder. If you see that you have missed the date by a few days, you can always use one of these lines for belated birthday wishes.
Instagram is the most used social media online. It is also the perfect tool to learn more about your clients, as they post pics and videos of what they are doing, what they like, etc. This is the perfect place to show that you are interested in them by placing a “Like,” every once in a while, on their post. You should also take the time to make a nice comment, when it makes sense. Never become too friendly, though, since your relationship is professional. As for TikTok, it is best to stay away from it. This social media app is definitely personal and is usually meant for friends.
Personalize Your E-mail Campaigns
If you have thousands of clients, chances are that you are using a CRM, accompanied by some kind of AI program that will personalize the e-mail campaigns automatically, according to the customers information inside the database. If that is not the case in your company, you need to ask the CFO to acquire the necessary software immediately, if you don’t want your work to be lost, in the long run.
If you handle a small number of clients (less than 300), then you need to customize your e-mail campaigns for each and every one of them. The first thing you will do is to prepare a general mail. That will be the base of the message that you will be sending out. It should touch upon one product or service only. You can then send 10 mails per day, pasting this message into the e-mail, while adding one sentence at the beginning with their name and something that relates only to that person. For example, you could say: “We will be receiving the new model of the product you usually buy later this month. Let me know if you need more info.” Or something more personal like: “I see that your birthday is coming up this month, so let me wish you a happy birthday before everyone.” This will be a difference maker between keeping a good contact and bothering the client.
Send Out Information That They May Be Interested In
Keeping informed is an important part of the life of a salesperson. You should read as many articles as you can, on any subject that is slightly related to your business or the ones of your clients. You will come across fresh information that may be interesting for one of them as it will affect his company in one way or another. You need to copy the link of the article and send it to him through e-mail. Of course, if there is information about your company that would be of special interest, you need to do the same with it.
Offer Them More Ways to Get in Touch with You
E-mails are not what they used to be anymore, at least in terms of daily communication. You never know when or if the person will see them (it may end-up in their junk mail), and the moment the communication needs to take place may pass. This means that you have just lost a sale. That is why clients need to have other ways to contact you. WhatsApp is a good example. It is immediate, so that you can reply to their request right away. Since it is directly connected to your phone number, it also means that they can call, if they want to. And because it goes through the internet, they won’t have to pay long-distance fees, if they apply.
There are many ways to advertise your brand in the current market, but the key to success lies in getting noticed.
As there are more platforms and, therefore, more ways to advertise these days, you need to stand out and ensure you are being noticed by your audience for the right reasons. This can be difficult to do when you have no experience with marketing, have a limited budget, or are trying to think outside of the box.
While a lot of things have changed in the marketing world over the past few years, one thing that remains the same is the power of video.
Video marketing continues to be one of the most effective forms of advertising, and it can work for all kinds of businesses. When it is done right, video marketing can get you the attention you deserve and bring more people to your brand.
In this guide, we are sharing everything you need to know about video marketing and the benefits it can bring when done well.
What Is Video Marketing?
Video marketing is a way of advertising a brand, product, or service using video content.
Traditionally, video advertisements would be shown on television as a commercial during show breaks or on dedicated channels. While this continues to be a large part of marketing, and video marketing specifically, not all adverts need to get onto TV.
In the current market, advertising takes place in many forms and is present on all kinds of platforms, including traditional options like broadcast and print, as well as on social media.
As the way people consume media has changed, the way brands market themselves also needs to change to keep up with this, which is why a lot of video marketing is now focused online. Whether this is done through streaming services or social media, there are many platforms for video marketing these days, and it can get you a good amount of attention.
It has been said that a picture is worth a thousand words. Now add that image to music, scenes, and movement, so it is worth much more.
This is what video marketing can be when it is done right, and it can be a great way to promote your brand, services, or products on various platforms.
The Benefits of Video Marketing
There is a reason why video marketing continues to be a big deal in the advertising world, and people are still willing to pay for this kind of content.
Videos are one of the most valuable marketing tools out there.
They can make it easy for you to express your image, your values, and your purpose as a business in a way that appeals to your desired audience.
In such an oversaturated market, videos continue to be a big seller and a great way to attract the attention of your audience. This is why you will find a great deal of video content on all kinds of platforms, including most social media sites.
Video marketing works, and it has been proven to do so countless times as it remains eye-catching, emotive, and educational.
There is no shortage of what can be conveyed using video, which is why this is such a good option for all kinds of businesses.
If you have something to say, video can express it for you.
However, as it is such an effective content form, video continues to be very popular. This is especially the case online, where there is no shortage of video content.
With that in mind, it can be difficult to get noticed even when using video marketing which is why you need to go above and beyond in your work.
How to Successfully Use Video Marketing
Video marketing can be a great tool to get your brand noticed and attract the right people — if it is done well.
As there is a lot included in video marketing, from research to script writing, from filming to editing, it can be difficult to do alone. This is why many companies rely on marketing video production companies, as they can do the work on your behalf.
Working with experts in the field is the best way to use video marketing to your advantage.
It takes a specialized team to create an effective video advert and complete marketing campaign that suits your audience, needs, and the overall message you want to convey. It is important for all forms of marketing, especially videos, to provide a story for your audience, and this is something production companies can create for you.
Using the brand and what you offer, production teams can create a story that will sell while evoking an emotional response in your audience. By connecting with your viewers using emotive video content, you can develop a better relationship with them and encourage them to remain loyal to your business.
This is difficult to do well using video content, especially with all the competition out there, which puts pressure on your brand to perform.
Production companies work to provide the best video content for your business and will work to meet bespoke needs every time. By working with these teams, you can see first-hand how much video marketing can improve your business and bring in more people.
Summary
Video marketing is one of the most powerful tools for the modern business.
This is a way of not only promoting your goods and services but also your values as a brand.
Customers these days want to feel connected to the companies they use, and this can be developed using video content. A good video can evoke an emotional response while also drawing interest in what you offer, whether this is a product or service.
Professional production companies are highly skilled in the work they do and can create a bespoke video marketing campaign that is specifically tailored to your desired audience.
When it is done right, video content can bring so much success to your brand.
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.)
This article will break down:
The major moves from the past 12 months.
How they impact paid search marketers.
What they mean for the future of Google Ads.
A quick recap of major announcements
The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August 2021 and took effect in July 2022.
Other big updates included a big push toward Performance Max. Released to all advertisers in November 2021, it has taken over most ecommerce accounts with Google’s heavy-handed push away from Smart Shopping.
A similar trend with RSAs, Performance Max encourages marketers to advertise across YouTube, Display, Gmail, and Maps aside from search and signifies less control for advertisers as bidding and ad placements are automated.
It also means expert advertisers have fewer ways to give their campaigns an advantage over those run by beginners. (Lowering the barrier of entry seemed to be a big theme for Google in 2022.)
On the brighter side, Google released useful reporting upgrades with Custom Columns. They introduced nuance and flexibility within the Google Ads UI and took the burden of off-UI reporting workarounds from advertisers.
The last significant shift was the rise of image extensions (now called “assets”), which Google released to desktop en masse at the end of 2021. Currently, image assets include a “dynamic” option that automatically uses the most relevant image from the ad’s destination landing page.
This change shows Google’s directional push toward a more interactive SERP which they highlighted at Search On 22.
While image assets do often result in a lift in CTR (which makes sense since images draw attention), I haven’t witnessed much of a performance difference in my client accounts in regard to conversion.
Advertisers can control images by adding them at the ad group or campaign level. If you only add one, Google will only serve that one. As with any other asset, there’s no guarantee it’ll show every time.
I recommend turning off the “dynamic” option unless you fully trust Google to pick the most appropriate image from a multi-image landing page.
Get the daily newsletter search marketers rely on.
function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');
The most helpful release of 2022
Let’s start with the good news: Custom Columns have made the reporting part of our lives easier.
Before the Custom Columns upgrade, Google reports only supported one conversion column that lets you segment by conversion actions without associated metrics like spend.
This produced a not-all-that-useful view.
Custom Columns – Before
Now, Custom Columns features a higher-level look that actually associates metrics with different conversion types, which looks like this.
Custom Columns – After
Along with the new view, Custom Columns offers enhanced spreadsheet functionality (i.e., more calculation options that compare different time periods). The ability to compare time periods is very helpful for identifying fluctuations and trouble spots.
Set up indicators to give yourself a dynamic roadmap of priorities identified by data. My favorite creation here is a static 30-day look back of performance, regardless of the time period you’re using in the Campaign Manager.
The skeptic might say that adding this functionality within the UI and removing the need for advertisers to create their own custom reporting is another way Google is leveling the playing field for all search marketers, regardless of experience.
My take is that marketers who were taking the extra reporting step are relatively advanced, and now there are competitive advantages to be had from using the functionality to its fullest.
The least helpful release of 2022
A couple of caveats here:
My accounts are weighted more toward B2B than ecommerce, which means Performance Max doesn’t personally affect me as much as the shift from ETAs to RSAs.
I believe most experienced search marketers prefer more manual control to a faster, automation-heavy setup where Google has removed many of its former levers. More junior search marketers and/or people without much time for account optimization may disagree.
That said, Google sunsetting ETAs in favor of RSAs on June 30 was, for me, the biggest setback of the 2022 updates.
It’s not necessarily that RSAs always perform worse. There are accounts where RSAs are outperforming old ETA numbers.
But there were accounts we haven’t yet restructured wherein legacy ETAs continued to outperform tons of RSA combos no matter what we tried.
In general, we usually see an increase in CTR andCPLs when we switch to RSAs, which means they’re effective at getting the right people to click but don’t tend to convert as well.
The real issue, for me, is that advertisers just don’t have as many options for ad formats. You can technically recreate an ETA by using pinning mechanisms in the UI.
But this always results in a warning saying your ad strength is horrible, making me suspect that its ability to serve is limited.
Essentially, Google will get its way here – less advertiser control, higher CTR, and potentially higher CPL. In an economy with a big premium on efficiency, that’s not great news for advertisers.
Looking ahead
Ultimately, 2022 is the year when Google leaned even more heavily into AI and machine learning. Time will tell whether those tools get more efficient over time.
For now, Google is walking a fine line between pulling in revenue (efficiency doesn’t help their bottom line, after all) and alienating advertisers who will seek more profitable engagement elsewhere.
For advertisers, the upshot is that while Google has made the barrier to advertising low, we can still distinguish our accounts by:
Understanding when to test and optimize in less-controllable environments.
Not simply trusting that Google has our best interests at heart.
Heading into 2023, I believe the most important skill to differentiate yourself as a Google Ads expert and get better results is a combination of platform experience and critical thinking.
I’ve run into plenty of advertisers pining for the more manual days of yore. The trick will be to draw on our experience and think critically. Let’s use the limited tools Google gives us to adapt as much as possible and work with automation.
With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team.
No more core updates this year. John Mueller said on Twitter, “FWIW, just to be clear, there’s no core update lined up for the rest of the year.”
Rankings might not be stable. But like I said before, the link spam update and helpful content update both still rolling out, so ranking volatility may still occur until those are done rolling out. And of course, rankings are never static, new content is being added daily, and Google is crawling and indexing those new web pages and the signals that come from those pages.
John added on Twitter, “that doesn’t mean there won’t be visible changes; the linkspam & HCS updates are still rolling out, and, Search continues to reflect changes across the web.”
So SEOs still may have their work out for them throughout the next couple of weeks leading up to the holidays.
The tweet. Here is John’s tweet:
FWIW, just to be clear, there's no core update lined up for the rest of the year. That doesn't mean there won't be visible changes; the linkspam & HCS updates are still rolling out ( https://t.co/wgdE0g7SDr ), and, Search continues to reflect changes across the web.
Why we care. With many SEOs and marketers already starting to take off for the holidays, some may be doing so with a little anxiety as these updates finish to roll out. That being said, core updates tend to be the most volatile updates and so far, the helpful content updates and even this link spam update, seem relatively minor in terms of the footprint it had across the web.
Sure, if your site was hit by an update, you will feel the ranking declines and traffic, but it seems like most sites were not yet impacted by these updates. And with no core updates scheduled for the next couple weeks, hopefully some of you can enjoy the holidays and new year.
Gambling has been a big business since the first-ever casino popped up in the 1800s. We’ve seen casinos evolve numerous times since then, with Las Vegas becoming the pinnacle of gambling in the 60s and the invention of the internet leading to online casinos in the early 2000s.
The rise of online casino sites throughout Canada and other countries in the world has seen land-based casinos fall in popularity — but which one is actually better? This should be settled once and for all. See which type of casino could be best for you!
Online Casinos – The Pros
The popularity of online casinos is incredibly apparent — playing on them comes with a whole host of benefits. The biggest one right off the top is the simple fact that they’re incredibly convenient — you can play anywhere you want to. With mobile compatibility becoming the norm, you can enjoy all of your favorite casino games right on your iPhone or Android device — you don’t even need to get up from the sofa!
You’ll also find way more games at an online casino. Brick-and-mortar casinos have limited space, so there is a finite number of games that they can place in there. Online casinos don’t have this problem — that’s why you can find online casinos with thousands of different games to enjoy — all at the click of a button.
Online casinos also have the best bonus selection when it comes to casino bonuses. You can often find gambling sites with hundreds of free spins up for grabs, as well as matched deposit offers.
Online Casinos – The Cons
Yes. There are plenty of pros to enjoying your casino games online. But playing online does come with some drawbacks!
Thanks to the number of online casinos popping up, a few fraudulent ones can slip the net. There’s a very real risk of playing at an unlicensed and fraudulent casino that is purely out to take your money.
It can be harder and take longer to get your hands on your winnings as well. All withdrawals have to be checked and then processed — at a land-based casino you can simply take your chips to the casino cage and your money is right there.
Land-Based Casinos – The Pros
Now let’s move on to the brick-and-mortar casinos, starting with what’s good about them. The biggest draw is the atmosphere — the feeling you get from being inside an actual casino is something that an online casino can’t replicate. The laughs, the shouts, the mingling at the bar — you can’t get any of that when you’re playing online!
Many land-based casinos — especially in Las Vegas — are also built into resorts, so you have plenty more on offer than the casino itself. You can explore the area, go shopping, hit a club or two and maybe even get a nice massage. When you go to a casino resort, the whole thing is more like an experience than purely gambling.
Table games are often better in brick-and-mortar casinos as well. Whilst you can get live casino games, many people just don’t feel like they can get into the same flow as they can when actually sitting down at a table and looking eye-to-eye with the dealer or other players.
Land-Based Casinos – The Cons
Brick-and-mortar casinos are no way near as convenient as online casinos — you have to get dressed up, get to the casino and find your way home. This can be a dealbreaker — if you just want a few quick spins on a slot or a few speedy hands of Blackjack, there’s too much effort involved to get your quick game in.
The other huge downside is bonuses. It’s very rare that a land-based casino will dish out a great bonus — usually, they focus on keeping people who are already members playing with ongoing promotions. Sure, you may find the odd new sign-up bonus but it’s most likely going to be nowhere near as lucrative as an online casino’s bonus.
Conclusion
Depending on what type of features you’re after, either of these options could be best for you. If you really want to play casino games and are more bothered about bonuses, then online casinos are probably best. If you’re after an experience and some ambience, then land-based casinos may be the way to go.
As a former doctor, you may be wondering what exciting business opportunities are available to you. There are actually a number of great business ideas that you can pursue, and many of them are uniquely suited to those who have a medical background.
Especially if you still want to serve the community and continue taking care of people’s health, here are a few great business ideas you could use as a former doctor.
1. Start a Medical Education and Consultancy Business
Doctors with experience in the field can offer valuable consulting services to medical professionals looking to advance their careers or expand their knowledge. You can help them develop their CV, prepare for interviews, and provide advice on specialty areas.
As a healthcare consultant, you may also provide consultancy services to hospitals, health insurance providers, and other healthcare organizations. For instance, you can help them develop new treatment strategies and approaches, as well as provide advice on how to best meet the needs of their patients.
Better yet, you could use your medical knowledge to educate other healthcare professionals or even the general public on important health topics through seminars, workshops, online courses, or even writing books.
2. Consider Medical Device Development
With a background in medicine and health, you may have knowledge and experience that can be vital in developing medical devices and technologies. These may include devices that can be used to diagnose and treat medical conditions or even improve healthcare delivery.
To start such a business, you may need to discover a problem/challenge/opportunity, research the market for alternatives, consider costs, and analyze the benefits vs. the demerits. To be successful, you might want to partner up or seek support from the government, non-profits, established Medtech companies, equipment manufacturers, and other stakeholders in the healthcare industry.
3. Try Medical Software Development
As a former doctor, you definitely have a wealth of knowledge in medical processes and terminology. With this, you can develop software to help streamline processes and make medical care more efficient. This may require working with a team of experienced IT specialists, such as a software developer, coder, computer scientist, or software engineer.
4. Venture into Medical Device Sales
With your knowledge of medical devices and technologies, you can also enter the sales arena and represent different device manufacturers. You can start a medical device sales business as a medical device distributor, merchant wholesaler, or manufacturer’s sales branch.
To get started, you’ll need to choose a specific medical niche, obtain the necessary licenses, secure funding, and identify manufacturers or vendors. From there, you can market your brand and start growing your business.
5. Run Your Own Healthcare Practice
If you’ve formerly worked in a private or public healthcare facility, starting your own private practice is one of the most viable business ideas. Start by deciding the kind of medical services you wish to provide, create a business plan, and seek funding. From there, think about the costs of medical equipment, the facility, amenities, staffing, practice management systems, and billing services.
Under medical equipment, one of the things to prioritize is a reliable EHR or Electronic Health Records system. This helps keep the health records and histories of patients, from lab results to diagnoses, treatments, prescription data, and communications with different providers. In this case, consider choosing the right software for your practice’s specific needs. A good Practice Management System (PMS), on the other hand, will help streamline your facility’s front-office operations, including medical billing and payment collection.
Once you have these figured out, consider registering your healthcare practice as an LLC, partnership, or corporation. Also, don’t forget to purchase general liability and medical malpractice insurance policies for your practice.
As you can see, former doctors can have a wide range of options to venture into as far as starting a business is concerned. The above are just a few of the many ideas you could find useful when looking to start a business that will utilize your knowledge and skills in the medical field.
In recent years, the Danish finance market has seen a significant rise in the number of loan brokers. If you compare loans at Danish morebanker, you will realize that the Danish mortgage solution provides one of the lowest interest rates in Europe to borrowers and the lowest borrowing rates for the initial prioritized tranche of the property value due to its unique mortgage credit structure.
The integration of a closely regulated framework, credit and risk management, and wholesale funding via a pass-through system provides funding circumstances that are near to those of capital markets through the issuing of uniquely matched bonds for every borrower. The high liquidity and appeal of the bonds due to their high standard of security enable borrowers to pay affordable and competitive rates.
In this article, we’ll look at some aspects of why loan brokers are on the rise.
The Rise of Loan Brokers in Denmark
Loan brokers have become increasingly popular in Denmark in recent years. Where the banks are reluctant to offer loans, loan brokers offer an easy and effortless solution to lenders and borrowers alike.
For borrowers, loan brokers can provide access to a broader range of lenders, increasing the chances of getting a better deal. They can also save time and effort by doing the legwork on behalf of the borrower.
For lenders, loan brokers can provide access to a larger pool of potential borrowers, which can help reduce marketing and advertising costs. In addition, loan brokers can help to speed up the process of approving and disbursing loans. Moreover, loan brokers can help to create a more efficient and competitive market for loans.
Features of the Danish Mortgage Loan Industry
Danish mortgage loans are primarily standardized, and as a result, borrowers’ mortgage lending rates, as well as associated fees and commissions, are highly uniform. The uniform price is accompanied by nearly complete loan standardization, including removing disparities in credit risk amongst borrowers.
This is accomplished by a combination of regulations, including different loan-to-value criteria for commercial and retail borrowers, a measure of quantity rationing, and, to a lesser extent, separate fee structures for business borrowers. Consequently, even though all borrowers have exposure to market-based financing, the uniform pricing and standardization of Danish house mortgages ensure that the market clears through credit rationing instead of risk-based pricing.
The following are the most significant advantages of the Danish mortgage system:
Credit obligation for up to 3 decades.
Transparency in loan costs and payback terms.
Loans secured by mortgages on real estate are priced affordably and competitively in the market.
There is no prepayment penalty. The loan can be paid off by purchasing the underlying bonds at fair value.
The flexibility is perhaps the most impressive factor as mortgage institutions provide adjustable-rate, fixed-rate, and floating-rate loans.
In the Danish mortgage market, there are seven mortgage credit institutions. Some are associated with commercial banks (for example, Nordea Kredit and Realkredit Danmark), whereas others operate independently (e.g., Nykredit, BRFKredit). The five largest lenders control around 95% of the Danish market.
5 Tips for Finding the Best Loan Broker for You
1. Conduct research.
Like any other professional you’re considering dealing with, loan brokers require extensive research. To choose the best option, read reviews, seek recommendations, and compare alternative possibilities.
2. Determine what you require.
Before speaking with a loan broker, you should know exactly what type of loan you want and your financial goals. This will assist the broker in determining which products and services are ideal for you, saving you time in the long run.
3. Take into account fees and commissions.
When looking for a loan broker, inquire about any fees or commissions that may be charged. These can vary based on the type of loan you’re looking for and the broker, so it’s critical to get all the information before making any judgments.
4. Make a written record of everything.
Once you’ve selected a loan broker with whom you feel comfortable working, ensure that all the conditions and terms are written down before proceeding. This will assist in avoiding future misunderstandings and safeguard both parties involved.
5. Do some comparison shopping.
Even if you’ve discovered an excellent loan broker, you should still shop around and evaluate rates from various lenders before determining which loan is best for you.
To sum up, loan brokers are on the rise in the Danish finance market due to their beneficial effects on lenders and borrowers.
If you’re looking for something to do in your spare time that will also contribute productively to your life, then you might want to consider taking up a side hustle. These are little jobs that you do on the side of your regular job, simply to fill your time and get a little more money in your pocket. If you’re not sure what kind of things that you can do here, then it’s a good thing that you’ve come across this article. Down below, we’re going to be taking a look at some of the side hustles that you can consider taking up right now, so keep reading if you would like to find out more.
Starting a Blog
The first thing that we’re going to suggest is that you look into starting a blog. Now, a blog is something that is going to take some time to build up, so don’t start expecting miracles and seeing the money pour in straight away. You have got to remain consistent with this if you’re going to see results, posting content that people are interested in, and will continue to read.
You need to build up a following, and there are a few ways that this can be done. For example, you can make sure you stick to one kind of topic and then write posts about this more often than not. It will keep your blog quite niche, but at least you know the people reading are actually interested.
Driver
If you have passed your test and you have your own vehicle, then you might want to consider becoming some kind of driver. You can take up the mantle as a delivery driver during the hours that you are not working your regular job. There are always places that are hiring for delivery drivers, but you’re also technically self-employed with most companies so it’s the best of both worlds really.
Or, if you didn’t want to be a delivery driver you can consider becoming a taxi of sorts. Just make sure that if you’re going down this route that you have the right insurance such as rideshare insurance to ensure that you are covered in case anything happens.
Child Minding
Are you someone who loves kids, and has the necessary security checks? Or, would be willing to get the necessary checks to give the parents peace of mind? If the answer is yes, then childminding might be one that you should consider. You can do this in your spare time, working out when you’re available to work and when you’re not etc. You can also set your own rates, your own specifications and so on.
It’s important that if this is an option you want to pursue that you are good with children. What we mean by this is that if you know you have a short temper or you aren’t the best when it comes to being patient, then this might not be the route to go down. Make sure that you can get some recommendations and references before you try to get some clients, as they will want to see these before they hire you.
Dog Walking
Who doesn’t love dogs? Everyone loves dogs, and if you’re in need of a new way to get your exercise in for the day while making some money, this is a fantastic idea. You get to spend time walking around with dogs, playing fetch in parks and so much more, so what is there not to love? If you’re a dog person then this wouldn’t even be considered work, it would just be so much fun.
You can advertise this online, on social media, and on bulletin boards in local spaces. There is pretty much always someone looking for someone who is available to walk their dog, so you’re sure to get some attention. You can even set up your own little dedicated account on social media to attract more people.
We hope that you have found this article helpful, and now see some of the side hustle ideas that you can consider taking up in order to make some more money. Everyone could use a side hustle in their life. It’s just about finding the one that is right for you, suiting all of your needs. Now that you’ve got some ideas, you can get started on trying to get some more cash into your bank account each month. We wish you the very best of luck!
Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.
Double-E-A-T. Yes, Google has added a letter to E-A-T, adding an extra E and going with E-E-A-T. This now stands for experience, expertise, authoritativeness, and trustworthiness.
Experience. What does the new E for experience add? Google said it adds another level of, a new dimension of quality to assess its search results. What is Google looking for with experience? Google said when you write the content, does that “content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?”
Google explained that there are “some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.”
Google shared this example, “if you’re looking for information on how to correctly fill out your tax returns, that’s probably a situation where you want to see content produced by an expert in the field of accounting. But if you’re looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it’s a forum discussion from people who have experience with different services.”
Google said in the updated guidelines that Experience, Expertise and Authoritativenessare important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Here is the diagram Google created to illustrate this on page 26 of the PDF:
Google said, “trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.” How does experience differ from expertise? Google said, “pages that share first-hand life experience on clear YMYL topics may be considered to have high E-E-A-T as long as the content is trustworthy, safe, and consistent with well-established expert consensus. In contrast, some types of YMYL information and advice must come from experts.”
One last example and there are many more, of experience mentioned in the guidelines is where Google said on page 51 where Google described when a page has low E-E-A-T when “the content creator lacks adequate experience, e.g. a restaurant review written by someone who has never eaten at the restaurant.”
What else was updated. Google notated on the final page of the revised PDF (download it here), these changes:
Broadly refreshed concepts and rating criteria in ‘Part 1: Page Quality Guideline’ to be more explicitly applicable to all types of websites and content creation models
Clarified guidance on ‘Finding Who is Responsible for the Website and Who Created the Content on the Page’ for different webpage types
Added summary table with the top ‘Page Quality Considerations’ involved in PQ rating, which carry through to each PQ rating section (Lowest to Highest)
Refined/expanded guidance on the following core pillars of Page Quality Rating:
‘Main Content Quality’
‘Reputation for Websites and Content Creators’
‘Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)’
Reordered PQ rating sections from Lowest to Highest; streamlined transitions between these sections; de-duped existing guidance and examples as appropriate
Added more guidance and clarifications to sections: ‘Pages with Error Messages or No MC’, ‘Forums and Q&A Pages’, and ‘Page Quality Rating FAQs’
Reformatted lists of concepts and examples into tables (throughout/as appropriate)
Minor changes throughout (updated language, examples, and explanations for consistency across sections; removed outdated examples; fixed typos; etc.)
Why we care. Although search quality evaluators’ ratings do not directly impact rankings (as Google clarified in the document), they do provide feedback that helps Google improve its algorithms. It is important to spend some time looking at what Google changed in this updated version of the document and compare that to the previous version of the document to see if we can learn more about Google’s intent on what websites and web pages Google prefers to rank. Google made those additions, edits, and deletions for a reason.
The additional dimension of “experience” is an important one that Google has been hinting at for a long time. It is nice to see them document it and pull it out as one of the four core aspects of defining quality.
Google has made significant changes to its Quality Rater Guidelines (QRG) for search.
While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content.
While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym E-A-T.
Introducing E-E-A-T
Google is now introducing the concept of E-E-A-T, which stands for
Experience.
Expertise.
Authoritativeness.
Trustworthiness.
The addition of “experience” indicates that content quality can also be evaluated through the lens of understanding the extent to which the content creator has first-hand experience in the topic.
With this reframing of E-E-A-T, Google also states that “trust” is at the center of this concept and is the “most important member of the E-E-A-T family.”
Google also provides many more clear examples of important concepts, such as:
Evaluating the reputation of websites and content contributors.
The extent to which E-E-A-T matters and how it should be evaluated.
What it means for content to be harmful.
More inclusive language and granularity
Google appears to be evolving its language to be more inclusive and keep up with the times. It added many new mentions of social media platforms, influencers, and how content can take different forms, such as video, UGC, and social media posts.
In this version, Google also takes a granular approach in answering many common questions about how E-E-A-T works and how much it matters for different topics. Google spells out what content should be considered harmful and whether everyday experience is sufficient to produce trustworthy content for the topic at hand.
There are many more changes than what is outlined below.
All SEOs should take time to read through Google’s new guidelines, as they serve as a representation of where Google wants its algorithms to go.
Get the daily newsletter search marketers rely on.
function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');
The most significant changes to the QRG
Below are some of the most significant changes to the Search Quality Guidelines in December 2022, broken down by section.
Understanding the Website – Section 2.5
Google updated its guidelines around identifying who operates a website. In the new QRG, Google added the following new guidance:
“Start by finding out who is responsible for the website and who created the content on the page… Then, look for information about the website and/or content creators on the website itself.” (page 15)
This addition implies that it’s important to know who actually owns and operates the website, even if that relationship is not directly clear on the site.
Google also began to refer to the reputation of the “website and/or content creators” instead of just the website, indicating that the reputation of the people contributing content to the website should also factor into consideration when evaluating that website.
Finding Who is Responsible for the Website and Who Created the Content on the Page – Section 2.5.2
When identifying who is responsible for a website, Google states it should be clear who owns the website.
In the previous version of the QRG, Google asked raters to look for which “individual, company, business, foundation, etc.” is responsible for the site.
In this version, Google replaced “foundation” with “organization” and “government agency.”
Google also added:
“…for pages on websites such as forums and social media platforms, people may post content using an alias or username in order to avoid sharing personally identifiable information online. In these cases, the alias or username is an acceptable way to identify the content creator.”
Google also added a brand new table to help quality raters identify who created the main content on a webpage.
Page 17
This table helps raters identify who is responsible for the content on various types of sites, given that some websites entirely control their own content, while others are comprised primarily of user-generated content or contributions from authors.
Google seems to be focused on distinguishing the website owner from the content contributor(s) on that site.
Overall Page Quality Rating – Section 3.0
Google significantly shifted around the order of some of its advice related to rating page quality and analyzing reputation information.
The updated QRG offers a new 3-step process for assessing Page Quality:
Assessing the true purpose of the page and how harmful/deceptive it is
Assessing the potential of the page to cause harm or otherwise be untrustworthy or spammy
(If the rater determines the pages are harmful, untrustworthy or spammy, they should rate them Lowest quality)
If the page is not harmful, the quality rating is based on how well the page achieves its purpose
Google also added a new table to consider when evaluating page quality:
Page 19
Page 20
The third consideration asks the rater to consider the “extent to which the topic of the page is YMYL.” This refers to the spectrum of YMYL topics referenced in the previous version (based on their ability to cause harm to the user).
Google introduced a new consideration for understanding the type of website. Some of these considerations include whether the website:
Is a hobbyist site or corporate.
Involves financial transactions or requires payments
Is supported by volunteers or by professionals.
Different types of websites have different page quality expectations
Google also indicated that while ads are necessary for many sites to monetize, the “ways in which ads contribute to user experience”are a consideration for page quality.
As stated in previous sections, the reputation of the website and its content creators contributes to page quality.
And lastly, we have the most significant reveal of the updated Quality Rater Guidelines: E-E-A-T: Experience, Expertise, and Authoritativeness and Trust.
Quality of the Main Content – 3.2
Google made some important changes to how raters should assess the quality of a page’s main content.
In the previous version (page 24), Google stated:
“For all types of webpages, creating high quality MC takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill.”
In the new version (page 22), Google removed the word “time” and added the word “originality.”
“For most pages, the quality of the MC can be determined by the amount of effort, originality, and talent or skill that went into the creation of the content.”
Google also added a new table to this section, outlining how to assess page quality:
Page 21
Google’s increased focus on effort with a clear explanation of what effort looks like (and doesn’t look like) is a big update to this version of the QRG.
Google seems to be asking raters to focus on how much actual work went into building the content, as opposed to tactics that use automation without oversight or manual curation.
Google is also increasingly focused on the originality of the content and the presence of insights not found elsewhere.
As with previous versions of the QRG, Google also states that accuracy and alignment with expert consensus are important for YMYL topics.
Reputation of the Website and Content Creators – Section 3.3
Google enhanced its recommendations for understanding the reputation of both a website and its content creators.
One important addition is that reputation research depends on the topic of the page content. Google asks raters to think about the reputation of the content creators “in the context of what the page is about.”
The below paragraph is important for understanding this concept:
Page 22
Google also added an important new detail about websites or content creators that create content across many different websites.
In these cases, the quality rater should consider the “underlying company or the content creator,” which means they can look across different websites to obtain reputation information.
Reputation of the Content Creators – 3.3.4
Google expanded its guidelines around identifying the reputation of individual authors and content creators.
This entire section is new and shows how much Google is focused on the reputation of individual content creators (they even mention influencers!):
Page 25
Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) – Section 3.4
Google’s E-A-T has been a hot topic in the SEO community for the past few years. This version of the Quality Rater Guidelines introduces a new, evolved version of E-A-T:
E-E-A-T: Experience, Expertise, Authority and Trust
Along with introducing an extra letter – E for experience – Google now also places “trust” at the center of this ‘family’ of important considerations for page quality.
According to Google (page 27):
“Trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”
Trust is the mechanism by which raters determine if the page is “accurate, honest, safe, and reliable” (page 27). The amount of trust a page requires depends entirely on the nature of the page.
Google provides the example of online stores, which require secure online payment systems and good customer service. It also mentions product review sites – a trustworthy review would help searchers make informed decisions rather than just try to sell the product.
Google introduced a new table to help raters understand how to approach experience, expertise and authoritativeness:
Page 26
The introduction of “experience” to the concept of E-A-T is consistent with many of Google’s updates and communications throughout the past couple of years, particularly related to product review content.
Google focuses on the extent to which content creators have “necessary first-hand of life experience for the topic.” Having significant experience lends itself to trust.
Google uses the example of a product review – someone who has personally used the product has more experience than someone who has not, therefore creating more trust.
For evaluating Trust, the most important “member of the E-E-A-T family,” raters should consider:
What the website says about itself on its About Page or other profile pages.
What others say about the website or its content creators (third-party reviews or references).
What is visible on the page – actual evidence on the page that the content creator can be trusted (e.g., real evidence of them doing the thing they claim to be an expert in).
Google also adds a new important detail about conflicts of interest. A review by the product manufacturer is not trustworthy, nor is the review of an influencer paid to promote the product.
YMYL Topics: Experience or Expertise? – 3.4.1
Google introduced a new table to distinguish when Experience or Expertise is needed for YMYL content. This table aims to answer whether everyday experience or actual expertise is needed for various topics, such as medical conditions, voting, and saving for retirement:
Page 28
This new section indicates that just because a content contributor is not a bonafide expert on a YMYL topic, this does not make the content inherently untrustworthy.
People sharing their stories based on first-hand experience can be considered trustworthy content in certain situations.
Harmful to Self or Other Individuals – Section 4.2
In the previous version of the QRG, Google introduced the notion that YMYL topics are determined based on their ability to cause harm to the user.
In this new version, Google provided a detailed table with examples of what is considered harmful or not:
Page 32
And a similar table explaining what it means for content to be harmful to groups:
Page 33
These nuances are interesting, given much of the public discourse about freedom of speech across various social platforms in 2022.
Google appears to be drawing a clear line between free speech and violent/harassment speech in its definition of harmful content.
Google also provides clear examples of “harmfully misleading information,” including several popular internet conspiracy theories that are either clearly inaccurate, contradict well-established expert consensus, or are unsubstantiated:
Page 34
Lacking E-E-A-T – Section 5.1
Google provides examples of what it looks like to lack an appropriate level of E-E-A-T for the topic or purpose of the page. These are the examples provided (page 51):
“The content creator lacks adequate experience, e.g. a restaurant review written by someone who has never eaten at the restaurant
The content creator lacks adequate expertise, e.g. an article about how to skydive written by someone with no expertise in the subject
The website or content creator is not an authoritative or trustworthy source for the topic of the page, e.g. tax form downloads provided on a cooking website.
The page or website is not trustworthy for its purpose, e.g. a shopping page with minimal customer service information”
These examples help conceptualize the distinct roles that each letter in E-E-A-T play in evaluating the page quality.
Language updates throughout the document
Throughout the document, Google appears to be editing its language to be more inclusive, such as changing “webmaster” to “website owners” and removing some gendered pronouns (“himself/herself” becomes “themself”).
Pay attention to where Google is going with the QRG
The Quality Rater Guidelines are a crucial document for anyone who works in search marketing because they give us a guidebook for where Google wants its algorithms to go.
Reading between the lines of the language in this document can help inform what Google is looking for in terms of content quality, user experience, and E-E-A-T of websites.
Following these guidelines will help ensure your site and company can achieve visibility in Google search and, ideally, not be negatively impacted by any of their algorithm updates or other penalties.
(@JohnMu) 
