Before you start, it’s important to know the purpose behind your profile. First, your profile needs to tell your business story in an attention-getting fashion (think photos, video and infographics). But since LinkedIn, like all social media, is about connections, your profile should also be searchable. Continue reading “Seven Tips For Optimizing LinkedIn For Accountants”
Seven Tips For Optimizing LinkedIn For Accountants
Before you start, it’s important to know the purpose behind your profile. First, your profile needs to tell your business story in an attention-getting fashion (think photos, video and infographics). But since LinkedIn, like all social media, is about connections, your profile should also be searchable. Also, once you have a profile, you can create a separate Company Page for your business, if you want to keep them separate.