Search engine optimization (SEO) is an important piece of every marketing plan, but how do you know what really works? One way to find out is by asking marketing influencers what tactics they’re using and what’s working for them. Ascend2 did this in a recent survey of marketing influencers working in both B2B and B2C channels.
Overall, 61% of marketing influencers who participated in the study indicated that they actively use SEO tactics to increase their search rankings and boost traffic to their websites. Continue reading “How Do Marketing Influencers Use SEO?”