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Digital ad prices rise across channels as performance holds steady

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai.

By the numbers:

Retail media spend grew 21% year-over-year.

Paid search spend increased 6% YoY.

Paid social spend rose 13% YoY.

The big picture. Higher ad prices drove most of the spending growth, while ad volumes (clicks and impressions) slowed or decreased in some channels.

Yes, but: Despite higher prices, key performance metrics like conversion rates have largely kept pace, suggesting improved ad efficiency.

Why we care. Despite higher prices, conversion rates are holding steady, suggesting potential opportunities for advertisers who can navigate the changing landscape effectively and aren’t deterred by all the AI updates.

Between the lines: The shift to newer ad formats like Google’s Performance Max and Meta’s Advantage Shopping Campaigns+ is contributing to the changing dynamics.

Performance Max now accounts for 13% of paid search spend on Skai’s platform:

Advantage Shopping Campaigns+ spending grew nearly 6x YoY, but still only makes up 5% of Meta spend

What to watch. As advertisers adapt strategies to handle higher prices, historical trends suggest this period of price increases may be temporary.

Bottom line. Advertisers are navigating a complex landscape of rising costs and evolving ad formats, but so far are maintaining performance through optimization and new tools.

The report. You can read the full Q2 2024 Quarterly Trends Report (PDF) from Skai.

Original source: https://searchengineland.com/digital-ad-prices-rise-channels-performance-steady-444590

Google Ads hit by major reporting glitch, exposing competitor data

Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features.

Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data.

Details:

Down: Report Editor, Dashboards, Saved Reports in web interface.
Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads Editor.
Data breach: Unrelated item IDs, product titles, and Merchant Centre information visible to competitors.

Between the lines. This glitch raises serious privacy concerns, as advertisers can potentially identify direct competitors by searching exposed product titles.

What they’re saying. Google Ads Liaison, Ginny Marvin acknowledged the issue on X, and is “actively looking into” it, promising updates as more information becomes available:

What to watch. How quickly Google resolves the outage and addresses the data exposure, and potential fallout from the privacy breach.

First seen: UK advertising agency, Bidnamic reported a severe data breach on LinkedIn between July 30-31, 2024, with advertisers seeing competitors’ sensitive information in their accounts.

Bottom line. Advertisers should exercise caution when accessing their Google Ads accounts and avoid acting on any data until Google confirms the issue is resolved.

Original source: https://searchengineland.com/google-ads-major-reporting-glitch-exposing-competitor-data-444639

The Role of Hard Money Lenders in Real Estate Development

Home Business Magazine Online

Real estate investing waits for nobody. As any seasoned property flipper will tell you, that perfect property you saw today could be gone tomorrow if you can’t act quickly.

That’s where hard money lenders step in. They’re not your typical bank; instead, they offer flexible short-term loans to help you get your development projects off the ground.

This article will discuss the role of hard money lenders in real estate development, including what they do, why they’re important, and some things to keep in mind.

Who are Hard Money Lenders?

Start by searching in your local area to learn more about these financial entities. For example, perhaps you live in the state of Arizona. Hard money lenders Arizona are essentially private financiers. Unlike banks, which usually require you to fill out stacks of paperwork before being left hanging with a lengthy approval process, hard money lenders focus on one thing: the property itself.

These lenders are more interested in the value of the land or building you’re developing than your credit score. Because of this, they’ll make quicker decisions and get you the cash you need much faster.

Why are Hard Money Lenders Important?

Hard money lenders are important in real estate development as they often make the difference between a closed deal and a lost opportunity.

Here are some of the ways that they help developers:

Take Advantage of Opportunities

The real estate market is fast-paced, and if you can’t take advantage of an opportunity quickly, you can bet somebody else will. With a hard money loan, you can secure that perfect property before another investor beats you to it.

Finance Fixer-Uppers

Let’s say you find a diamond in the rough, but it needs a major overhaul. You can use a hard money loan to buy and renovate the property quickly, getting it back on the market ASAP and maximizing your profits.

Bridge the Gap

The problem with traditional financing for real estate investing is that it can take months. A hard money loan can bridge that gap and get your project started while you secure long-term funding (if needed!).

Are There Any Catches?

While hard money lenders there are a few things to keep in mind:

First, the speed and flexibility of these loans come at a price. Hard money loans typically have higher interest rates than traditional loans.

Also, hard money loans are meant to be short-term, usually lasting a few months to a year. That means you’ll need a plan to repay the loan quickly.

And finally, since the loan is based on the property’s value, lenders may require a larger down payment and be stricter about the property’s condition.

Is a Hard Money Lender Right for You?

Hard money loans can be a game-changer for developers, but they’re not a one-size-fits-all solution.

If you need cash fast and have a solid plan, and, importantly, you have (or will have) valuable real estate, a hard money lender can be your secret weapon. But just be aware that higher costs and shorter terms mean you need to plan carefully.

The post The Role of Hard Money Lenders in Real Estate Development appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/raising-money/role-hard-money-lenders-real-estate-development/

5 Essentials of Business Leadership for a Winning Startup

Home Business Magazine Online

Leadership essentials are crucial for establishing team operations that align with the strategy and goals of the organization. A leader with these qualities is necessary for business success to provide a vision, direction, and aspirations.

80% of businesses believe that essential leadership qualities are important for a startup or small business success. Find some key essentials for leadership such as communication, time management, problem-solving, and more. Practice and adopt these qualities to become a great leader for your organization.

Are you ready to know what are the main essentials of leadership for business success? Read this blog and learn more about the importance of leadership qualities and what are most considered leadership skills for a whining startup. Let’s explore together!

Why are Essentials of Leadership important for Startups?

An effective essence of leadership is about influence, achieving success and more to feel valued. These essentials are crucial to foster business growth and improve sales. Leaders make a simple framework of vision, transparency, and critical thinking to run their small businesses effectively. Without leaders, a startup cannot inspire teams and the organization’s workflow.

They have multiple skills to motivate a fierce team and accomplish management. A small business faces many challenges in starting days which require a lot of patience and work to sustain their foundation. All can handle is one leader with effective leadership qualities. Therefore, the essentials of leadership are crucial to inspire a team to move continuously towards a shared goal for success.

5 Essentials of Leadership for Successful Business

Above is the detailed importance of why business leadership essentials are crucial for winning startups. Let’s take a look at major five essentials you must have to start your leadership journey:

1. Supply Chain Management

The main and crucial essential is comprehension of the supply chain management of your startup. Understanding the end-to-end flow of goods, money, transactions, finance, and data in the economy helps you keep the information. In this way, you can make wise decisions based on this information. For example, from where you can source raw materials for making your quality products. For this purpose, you can make a plan from sourcing materials to getting persuasive custom packaging.

With this ability, you will be able to make a robust or bigger network and keep control of operational flow which is the prime aspect of running a successful business.

2. Financial Management

Being a leader, you must know effective finance management skills to forecast your business’s profit. You should plan, control, monitor, and organize the detailed budget and prioritize cash flow. Having spring financial management skills allows you to manage the business profitably. The main roles of this leadership skill are managing budgets and developing financial reporting systems. You need to identify market trends and fluctuations to mitigate the financial threat to business.

This essential of leadership allows you to make wise budget reports of your business and keep control over cash flow to avoid over expenses.

3. Marketing and Sales

For every business leader it is crucial to pay attention to promoting products effectively. Making strategies to build business awareness with cost-effective ways to reduce cost. For example, for selling soap products, you can use printed custom made soap boxes as a marketing tool to boost business awareness.

With this great marketing plan, you can achieve your goal by managing your budget. You do not need to overspend on advertising or promotional campaigns to promote your product. Pay attention to persuasive and informative strategies to make your customers well known of your brands. Close your deals with customers with effective marketing or sales skills and generate revenue for your business.

4. Delegation and Time Management

When it comes to delegation and managing time, leaders must have the ability to assign tasks and motivate employees to complete them on time. By effective time management, you can meet your deadlines and achieve small milestones on time. Failure to delegate leads to business downfall. So, managing time efficiently, delegating tasks or responsibilities to others, and monitoring their work report help you save time and money. You do not need to spend more time on low-value tasks and put the profit at stake. Learn the ability to delegate and manage time to monitor your employee work progress.

This skill allows you to delegate tasks to others and saves you time to maintain your focus on operations that generate revenue for potential growth.

5. Communication and Negotiation

A leader should have effective communication skills to negotiate with suppliers, vendors, and employees to gain profit for companies. This quality helps you to build strong relationships with employees, suppliers, and investors for the long-term company’s success. According to the Essentials of Leadership Statistics, companies prioritize 31% of the communication skills in a leader.

Listening or communicating to them carefully allows you to develop solutions to their problems, build trust, and foster strong relationships. A purposeful discussion with a clear and soft voice can leave a great impact on them.

Keep your impactful personality trait on employees, vendors, or investors to create a robust network for your company’s growth.

Conclusion

Above is a detailed explanation of the essentials of business leadership for a successful small business or startup. As a successful leader, you need to acquire a number of skills to start a business. You know, it is important to develop a skill and improve already having abilities to create a robust impact on business growth. To be able to efficiently run your day-to-day operation, you need to polish your essentials of leadership and management skills to achieve success.

So, if you want to become a leader, just don’t give up and start practicing these leadership qualities today! Read this blog and find your answer to the essential question for leadership qualities.

The post 5 Essentials of Business Leadership for a Winning Startup appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/business-start-up/5-essentials-business-leadership-winning-startup/

Google updates deepfakes search algorithms and controls and expands About this image

Google announced a number of image-related Search features today, including updates to how Google Search handles deepfakes and expanding the About this image feature to Circle to Search and Google Lens.

Deepfakes in Google Search

Google has updated Google Search around deepfakes in two ways; (1) updated its ranking system to help ensure deepfake content does not rank highly in Google Search. and (2) making it easier to remove deepfakes from Google Search.

Show news articles instead. Google’s search ranking system for queries where there’s a higher risk of explicit fake content appearing in the Google Search results. Google is rolling out “ranking updates that will lower explicit fake content for many searches,” Google wrote. When you search for this type of content for people’s names, Google Search will “surface high-quality, non-explicit content — like relevant news articles — when it’s available,” the Search company added. Emma Higham, Product Manager at Google said the changes they made already made improvements in this area by 70%.

Real nudes vs. deepfakes. Google also said it made improvements to differentiating between explicit content that’s real and consensual, such as actor nude scenes, versus explicit fake content such as deepfakes. Google said this is not an easy task but it is “making ongoing improvements to beer surface legitimate content and downrank explicit fake content.”

How does Google do this? Google said it can detect patterns amongst sites and “generally, if a site has a lot of pages that we’ve removed from Search under our policies, that’s a prey strong signal that it’s not a high-quality site, and we should factor that into how we rank other pages from that site,” Google explained. Google thus ends up demoting sites that have received a high volume of removals for fake explicit imagery.

Removing deepfakes. Google also improved the process to remove deepfakes form Google Search. When an individual successfully requests the removal of explicit non-consensual fake content featuring them from Google Search, “Google’s systems will also aim to filter all explicit results on similar searches about them,” Google wrote.

In addition, when someone successfully removes an image from Google Search, Google will scan for, and also remove any duplicates of that image that it has in its index.

About this image expands to Circle To Search and Google Lens.

Google also expanded About this image feature to Circle to Search and Google Lens. About this image launched about a year ago, and it is like the About this result for normal text-based search results. The about this image will show you when the image and similar images were first indexed by Google, where the image may have appeared first and where else you can see the image, such as on news, social or other sites.

“About this image” is rolling out to Circle to Search and Google Lens, “giving you more ways to quickly get context on images that you see wherever you come across them,” Nidhi Hebbar, Senior Product Manager at Google announced.

What it looks like:

Here is what it looks like on Google Lens:

Here is what it looks like on Circle to Search:

About this image does:

How other sites use and describe the image: You can see how an image is used on other pages and what other sources, like news and fact-checking sites, have to say about it. This information can be helpful to assess the claims being made about an image, and to see evidence and perspectives from other sources.
An image’s metadata: Metadata is data that gives you more information about an image (such as the creator of the image and some information about how that image may be created). It’s important to remember that metadata can be added or removed by the person who posts an image. When available, you’ll be able to see metadata that image creators and publishers have added to an image, including feilds that may indicate that it’s been generated or enhanced by AI.
Digital watermark: About this image can identify if the image was generated using AI, provided it contains Google DeepMind’s SynthID watermark embedded within its pixels.

Where is About this image available. About this image is available in 40 languages globally, including French, German, Hindi, Italian, Japanese, Korean, Portuguese, Spanish and Vietnamese. It is rolling out now on Circle to Search on select Android devices, like the latest Samsung and Pixel phones, foldables and tablets and on Google Lens, available in the Google app (Android and iOS).

Original source: https://searchengineland.com/google-updates-deepfakes-search-algorithms-and-controls-and-expands-about-this-image-444531

How to make the most of GA4 for SEO

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance.

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.

We’ll examine specific reports and metrics that provide actionable data for improving SEO performance.

Link Google Search Console with GA4 for data analysis

By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts.

You need to publish the reports manually to view this data in GA4, which is useful for analyzing organic traffic. (Learn how to link GA4 with Google Search Console in this article.)

Linking and publishing Search Console data in GA4 will allow you to have the following reports for analyzing queries and organic traffic:

Queries report: This report shows metrics for search terms used by visitors from Google organic search. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings.

Google organic search traffic report: This report shows how individual URLs perform with traffic from Google’s organic search. You can analyze data by the users’ landing page + query string, country and device type.

Analyze your website’s organic traffic

Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results.

In GA4, in addition to Search Console data, there are other reports available that help you analyze your website’s organic traffic:

Measure organic traffic in GA4

GA4 account owners can analyze organic traffic from search engines using the GA4 Acquisition report.

In this section, you can filter by different mediums (i.e., “organic”) and traffic sources (e.g., Google or Bing) and see how well these campaigns are performing.

Analyze specific website URLs

Organic traffic can be analyzed both broadly and at the level of individual URLs. This helps you evaluate the performance of specific pages.

The landing page report

In Reports > Engagement, the landing page report shows the first page visitors land on and the number of visitors to each page. This helps identify which pages get the most organic traffic and how they perform.

For example, you can filter and analyze visits coming from organic traffic, measure user interaction time and evaluate the percentage of users who engage with the content.

On the other hand, you can also track the bounce rate, which indicates the percentage of users who leave the site without interacting further:

This report also provides insights into how users convert on each specific URL of the website.

You can analyze the events, even filtering by specific events, that users perform based on their landing page.

This can help you improve landing pages and prioritize those with better performance:

GA4 landing page report - organic performance

Pages and screens

Within the engagement reports, you also find the pages and screens report, which allows you to see the individual pages visited by users or screens, in the case of mobile apps.

404 pages: Page not found

Not only can you analyze URLs with different levels of traffic, but this report also allows you to evaluate the performance of specific, priority URLs within an SEO strategy, such as the 404 page of a website.

Within this report, you can go further to gather not only quantitative data but also qualitative insights.

By including the Page path and screen class dimension, you can study the user’s journey within the website when they land on a 404 page. This allows you to identify where 404s are.

You can replicate this process with any potential website analytics page. This can be automated via the path explorations reports.

Get the newsletter search marketers rely on.

Business email address

See terms.

Set up events and parameters

Beyond analyzing visits to a website, it’s possible to understand how users interact with it to refine SEO strategies.

This can be done through events, which are metrics that measure specific user interactions on a website, such as loading a page, clicking on a link or submitting a form and parameters that provide additional information about those events.

In Reports > Engagement > Events, you can see the total number of events achieved according to the users’ highest priority (such as purchases, form submissions or adding items to the cart).

Find out more on how to track and set up events and conversions in Google Analytics 4 and Google Tag Manager and how to set up event parameters.

Events let you review how strategies are performing and the quality of web traffic. You can also create custom events, such as:

Event: Search results

Analyzing these metrics provide insights into the most popular search terms users look for on a site’s search function.

You can filter according to the users’ country or other interesting dimensions for companies.

This data lets you design content strategies and even refocus the architecture of a website:

Event: Product comparison

If you have a product comparison page, you can create an event to determine which products or features users most frequently compare.

Based on these insights, you can create content (such as blogs, videos, etc.) that responds to their most common actions to resolve their questions.

This might include topics like “What is the difference between Product A and C?” or “Discover the top functionalities of Product B,” if you identify the most popular features.

Sample content based on Event- Product comparison

Leverage other traffic channels to boost SEO

You can use campaign data in GA4 from other channels, which can be useful for designing SEO strategies.

For instance, Google Ads Keywords Reports, created through Exploration, provide valuable insights.

Specifically, the Google Ads query dimension shows the search queries that led to sessions, while the Google Ads keyword text reveals the matched keywords that triggered those sessions.

This data helps you to analyze the results of Google Ads campaigns and find inspiration for new content ideas or keyword clustering strategies on the site.

These examples show that many GA4 reports and metrics can help inform your SEO campaigns. With so much information available, it’s important to have clear objectives to focus on the most important data for analysis.

Original source: https://searchengineland.com/ga4-for-seo-444496

Why is it important to optimize telemedicine with the help of computer applications?

Home Business Magazine Online

Optimizing telemedicine with computer applications can improve the quality, accessibility, and efficiency of healthcare services, benefiting both patients and healthcare providers. Telemedicine is a sector within the healthcare system that maximally utilizes information technologies in its operations. It significantly simplifies the interaction between healthcare professionals and improves the doctor-patient relationship. This opens up more opportunities for residents in remote regions who may not have full access to offline treatment. The global community places high hopes on telemedicine. And specialists develop software products, which improve the industry’s operations and takes it to a new level.

Functions of telemedicine

Telemedicine, as a branch of medicine, is intended for:

improving the quality of patient care by enhancing the accessibility of medical services for patients;
collecting patient data with automatic analysis of their health indicators;
monitoring of conducted research;
training of medical staff, conducting conferences, and roundtable discussions;
organizing the work of clinics and the interaction between doctors and patients;
scheduling and timetabling for healthcare professionals in various fields.

All of this becomes possible thanks to the use of digital technologies and applications, both computer-based and mobile. The effectiveness of the industry and the quality of services provided depend on how skillfully software products are used by healthcare professionals and patients.

Capabilities of Telehealth applications

Development companies release software products to support the industry. Their capabilities include:

online appointment scheduling with specialists at the clinic;
ordering medical supplies at pharmacies;
generating electronic prescriptions;
organizing video conferences;
collecting all patient data into a unified system;
organizing remote patient monitoring with health monitoring control and timely conducting of examinations and analyses;
reducing healthcare system expenses by saving resources (physical and energy resources);
establishing interaction between the smart devices used by patients and their electronic health records in the system.

Overall, such a software product should guarantee ease of use for three parties:

healthcare professionals—providing quick access to patient information, the ability to issue prescriptions, referrals for tests, and access to final data on conducted examinations;
patients—facilitate easy registration and login to the system, data entry, appointment scheduling with the doctor, and communication with them in a convenient manner;
administrators—ensure access rights management; allow for quick updates to the software product; provide the ability for automatic data backup.

The development of applications is accompanied by a number of challenges:

lack of unified healthcare standards;
lack of secure servers to maintain data confidentiality;
challenges with integration with third-party applications;
the issue of educating patients on how to use the software product.

The global community asserts that the future lies in telemedicine. Therefore, the future also lies in software products, which are now constantly being improved and equipped with new features. The release of new applications that meet the needs of both doctors and patients is an important stage in the development of healthcare. This will provide opportunities to enhance the quality of the healthcare system and create an optimal approach to developing individual medical protocols.

The post Why is it important to optimize telemedicine with the help of computer applications? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/video/growing-a-business-video/why-optimize-telemedicine-help-computer-applications/

How to Choose AI Software for Your Business?

Home Business Magazine Online

It is difficult for modern businesses to survive in contemporary reality when innovative technologies are essential for society. Introducing artificial intelligence (AI) and suitable software is vital for effective development in any industry. Choosing software is an important decision for every business owner. It can change work processes for the better.

Whether you are a startup or an established enterprise, effective business promotion by introducing modern technologies is only possible through parenthetical artificial intelligence. You need to choose an AI platform for business that will meet your requirements and improve the automation of many processes.

Rules for Selecting a Reliable AI Supplier

Selecting an AI tool vendor should be based on experience in your field. Understanding your sector will ensure that your AI application is designed to meet your business’s specific challenges and capabilities. It is also imperative:

Ensure that the supplier follows sound security practices. Check for certifications and compliance with industry standards (GDPR, HIPAA, or other regulations, depending on your industry).
Clarify the terms of data ownership and access. Ensure you maintain ownership of your data and understand how the vendor accesses it and uses it to train AI models.
Choose a vendor that values transparency about their AI models and algorithms. An AI software application must provide explainability to the decision-making process to promote trust and understanding.

You can also ask for customer reviews and study case studies. These steps will help you gain insight into the performance of the vendor’s software platforms compared to those of other companies. Positive reviews from clients in similar industries can provide confidence.

Strive for Scalability and Innovation

Selecting software is a serious process that requires maximum attention. You should evaluate the level of customization that the AI product will allow. Interoperable AI must be flexible enough to adapt to your unique business processes and changing needs.

It would be best if you preferred tools with a roadmap to guide future development. Compatibility with new technologies and industry trends ensures that your investment remains relevant.

If you are a car manufacturer, investing in technology with constant updates and integration capabilities is better. Opt for a scalable system without introducing unnecessary complexity. As your organization grows, your AI system should be able to expand without requiring a complete overhaul of the user experience.

Cost And Profitable Investment Is An Important Parameter When Choosing AI

When choosing artificial intelligence to optimize your business, it is essential to identify key performance indicators and metrics that align with your goals:

productivity increase;
cost savings;
income growth;
increasing customer satisfaction.

You must correctly calculate the financial costs required to implement artificial intelligence software. It is crucial to consider the initial and ongoing investments.

The pricing model depends on the specific AI provider. This may include:

one-time purchases;
subscription fee;
usage-based pricing.

Choose a model that suits your budget and usage patterns. The ROI for each specific use case or application of the AI software should then be assessed. Different functional capabilities can impact your business differently; detailed analysis provides a more accurate picture.

Identify potential risks that may impact the success of your AI software implementation. This can be accomplished by developing contingency plans and factoring these risks into cost and ROI calculations. Explore your options with a free trial. Before making a decision, you can test the compatibility of software platforms under natural conditions.

Advice from seasoned experts will help every business owner choose the proper AI application that seamlessly integrates into the workflow, unlocking its full potential and ensuring technology compatibility with strategic goals. Deciding independently can be tricky, especially if you need more experience and knowledge.

Conclusion

Choosing artificial intelligence software is essential for your business to grow faster. Carefully study the offer market and do not ignore the trial period. It allows you to test the software’s capabilities and make the right decision.

Consider RapidCanvas, which offers an artificial intelligence platform for business users. It allows you to move from an idea to a real enterprise solution based on artificial intelligence within a month.

The post How to Choose AI Software for Your Business? appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/ai/how-choose-ai-software-business/

Perplexity launches ad revenue sharing program for publishers

Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies.

This move signals a shift in how AI companies are approaching content partnerships, potentially setting a new standard for compensating publishers whose work is used to train and power AI systems.

Details:

Publishers will receive a “double-digit percentage” of ad revenue when their content is featured in search results.
Initial partners include Time, Der Spiegel and Fortune.
The program includes free access to Perplexity’s Enterprise Pro tier and developer tools.

Why we care. As Perplexity grows, it could become a significant new channel for digital advertising, offering alternatives to dominant players like Google. Their AI-powered search could evolve into new ad formats or targeting capabilities that aren’t possible with traditional search advertising.

The big picture. AI-powered search is more expensive than traditional search, pushing companies like Perplexity to quickly develop sustainable business models.

Between the lines. This initiative comes after recent accusations of plagiarism against Perplexity, including incidents involving Forbes and Wired.

However, unlike content licensing deals from companies like OpenAI and Google, Perplexity claims it doesn’t need to license content as it’s not training its language model on publishers’ writing.

What they’re saying:

“It’s a much better revenue split than Google, which is zero,” says Automattic CEO Matt Mullenweg.
Perplexity’s CBO Dmitry Shevelenko acknowledges the program may impact profit margins but sees it as necessary for long-term success.
Perplexity intends for advertising to be its main source of revenue, Shevelenko said, adding his goal is to break the search engine model, which historically has not provided media partners with a revenue share model

What to watch. How this program compares to similar initiatives from competitors like OpenAI and whether it will satisfy publishers’ concerns about AI using copyrighted content.

Original source: https://searchengineland.com/perplexity-ad-revenue-sharing-program-publishers-444494

Data: How often Google mixes ads into organic results

Location targeting in Google Ads: Balancing automation and control

Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know:

By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix:

0.31% of desktop SERPs have ads mixed into organic results
0.01% of mobile SERPs have ads mixed into organic results

2% of all SERPs have “normal” ad placement at the top.

Desktop preference: 18% of SERPs with mixed ads place them immediately after a featured snippet.
Mobile difference: Less than 2% of mobile SERPs with mixed ads follow this pattern.

Why we care. Ads placed within organic results or immediately after featured snippets could potentially capture more user attention than traditional placements. Click-through rates, conversion rates and overall ROI could be affected by these new placements, requiring advertisers to adjust their strategies accordingly.

The big picture. Google is testing various ad placements, including under featured snippets and within organic results.

Ad frequency:

Desktop: Generally two ads mixed with organic results
Mobile: Usually one ad mixed with organic results

Between the lines. Google appears to favor the spot right after featured snippets for ad placement on desktop, but this strategy is not mirrored on mobile.

Bottom line. While Google is experimenting with new ad placements, the overall frequency of ads mixed into organic results or placed under featured snippets remains extremely low across all SERPs.

What to watch. How Google’s ad placement strategy evolves and whether the frequency of mixed ads increases over time.

Original source: https://searchengineland.com/google-mix-ads-organic-results-data-444516