Mystery shopping: Become a mystery shopper and get paid to shop and eat out

Become a mystery shopper and get FREE meals in restaurants, FREE stays in hotels and FREE drinks in bars.

Many mystery shopping companies will provide you with different assignments depending on who their clients are. We show you here how to get mystery shopping jobs and bag lots of freebies as a mystery shopper.

 

What is mystery shopping?

Mystery Shopper

Nowadays, all industry sectors employ mystery shoppers – retail, automotive, financial services, hospitality, property, call centres, public services, travel, and even the voluntary sector – so there’s a huge range of work available.

If you become a mystery shopper you could be enjoying a weekend break one month and phoning a call centre to complain about your gas bill the next.

You don’t need any formal qualifications to be a mystery shopper – but you do need to have good observational skills and a good memory.

Mystery shopping (sometimes known as secret shopping) has been around for 60 years and is now highly regulated in the UK. The Market Research Society has created a code of conduct, and standards are maintained by trade bodies such as the Mystery Shopping Providers Association.

Good part-time work

Mystery shopping is very flexible and not usually suitable as a full-time job, but it can be good to fit around other jobs in your life.

And remember that mystery shoppers count as self-employed, so you’ll need to declare your earnings to HMRC. Find out here about paying tax when you make extra money.

Want to get a FREE MoneyMagpie eBook about how to be a mystery shopper? Download it HERE

 

Jasmine’s experience of mystery shopping

See here what Jasmine thinks about mystery shopping after her experiences of it.

Check out our bumper article on freebies and bag yourself even more free stuff.

 

In-store opportunities

internet marketing

Report-only mystery shopper

This is the most common option. You’ll be given a brief and a checklist of things to look out for. You need to follow your instructions (without letting anybody know you’re testing them), evaluate the response and then provide feedback, usually by way of an online questionnaire.

Covert video mystery shopper

This is specialist stuff and only for well-trained shoppers. Essentially, you’re given a brief; you enter the premises as a customer, and then you record the entire process using covert video cameras. Companies need clear pictures, so don’t go for this if you record your feet at family events!

Site inspection

For a site inspection, mystery shoppers may be asked to do one of two things. You may be asked to go to a store and buy specific items from a specific retailer. This is to ensure customers are getting what they pay for, as well as the availability of stock.

The mystery shopper may also be asked to interact with staff when searching for and purchasing their items. This is to check how staff interact with customers. You will then provide your feedback to the company conducting the mystery shopping.

Eating at restaurants

Getting paid to eat at restaurants? Sounds like the dream. This dream could become a reality for you if you take up mystery shopping, and could be a fun side hustle.

Multiple chain restaurants use mystery eaters to ensure their customers are getting brilliant food and even better service. They will pay you to go to their restaurants, have a meal and report back to them. In some cases, your meal will be paid for and in other cases, your meal will be covered and you will be paid for your time on top.

It is important to be aware that some agencies will offer you a fixed amount of money to eat at a restaurant. Remember, it may not be enough to cover the cost of the meal, so you will need to check beforehand.

watch films

As with restaurants, cinema chains want to ensure their customers are getting the best experience possible. So, if you’re an avid cinema-goer or movie buff, this may be the perfect job for you.

Not only will you be able to watch films for free, but agencies will often allow some cash for snacks and drinks. This allows you to interact with the staff, try the yummy goodies available to munch on whilst you watch the film.

You will be asked to review many things, from the friendliness and helpfulness of the staff, the availability of snacks, the prices and even the comfort of the seats. Your overall experience will be asked for. It is important to keep in mind that reviews can take time and agencies require detailed responses, so keep this in mind when you apply.

 

Online opportunities

make money online

Telephone mystery shopper

If you’re better at playing a role on the phone than in person, you might prefer this option – there’s plenty of work available. You’ll be given a company to call with a set of questions that a typical customer may have. Again, you’ll need to assess the response and provide feedback.

Postal monitoring

This one requires minimum effort. Your home address is simply used for receiving brochures and other promotional material. You return the items, and the content and speed of delivery is measured.

N.B. don’t be conned by ‘mystery shopping’ scams that get you to receive money into your bank account and then send most of it on to a foreign account to ‘test’ the money transfer company. These are totally bogus and should be avoided and, ideally, reported to Action Fraud. Be careful only to use the mystery shopping agencies we mention on MoneyMagpie so that you’re not scammed.

Email mystery shopping

You’ll be sending specific enquiries to websites and monitoring the speed and content of the response. Depending on your personality, writing emails is potentially much easier than talking to businesses in person or on the phone!

Again, you’ll need to assess and then pass on your findings.

giving your opinion online

It’s not mystery shopping as such, but giving your opinions about products or services through online survey companies is the same type of thing.

It’s another easy and quick way of making some extra cash in your spare time.

You have to be careful which online survey companies you join though. These are the ones that we like:

Make sure you set up a separate email address before you sign up to any of these. Give this separate email address to them when they ask for contact details so that your usual inbox isn’t flooded with offers and ads (that’s one of the ways they make their money).

Find out more about online surveys and how to make the most money from them here.

 

How to get involved as a mystery shopper

Step 1: Find the right mystery shopping agency for you

save money shopping

Check out the list below and sign up with one of the many mystery shopping agencies on offer. It’s not a complete list, the full list of genuine agencies can be found in our mystery shopping eBook (which is absolutely free!)

Some specialise in specific industries, others are more general. You could try investigating the major department stores – Selfridges for example has its own mystery shopping panel.

Be sure to check out…

This list contains some of the better mystery shopping agencies in the UK. We have the complete list in our Mystery Shopping eBook.

Most of the agencies will get you to take a test before they’ll let you in. These can be quite tricky so you might have to do them a few times before getting them right. Don’t be put off though – persist!

If you want to find a company on your own…

  • Make sure they’re based in the UK with a UK phone number and address.
  • Don’t just put ‘mystery shopping’ into your search engine. All sorts of dodgy companies could come up.
  • If you see a company you haven’t heard of before, put their name into the search bar and see what websites like ours say about them. Check the forums too as people who have had experience of them will say what they think.
  • Make sure you keep an eye out for the small ads too. Local papers and recruitment agencies often carry mystery shopping adverts.
  • You should be looking for the ones you’ll get the most out of, whether that’s the pay you receive for the jobs you do, or the freebies you get from the places you inspect.
  • It should never cost you to join a company – they should be paying you for the work you do.

Step 2: Go out in the field

Mystery shopper in disguise

Once the agency accepts you, you can begin looking for jobs on their website.

You need to go and shop – or eat – or enjoy a show – but the main objective is to follow the guidelines exactly, without having the instructions in front of you.

You’ll need to report on products and services, which can include anything from aspects of the decor, cleanliness, atmosphere, how the staff deal with other customers, how many staff there are and what they’re all doing.

Most mystery shopping agencies ask that you don’t write notes or make what you’re doing obvious while you’re ‘on the job’, as it can affect the way you’re treated by the staff. The company’s main objective is to get an impartial experience.

Note that at time of writing, the UK is on lockdown due to the coronavirus pandemic and you should only be doing minimal shopping trips for essential groceries right now. You can however make a note of the in-person mystery shopping opportunities available and apply for them when life returns to normal!

Step 3: Report on your mystery shopping experience.

save money shopping

This will usually involve filling in an online questionnaire with short or longer answers about your experience as a customer.

You’ll receive payment/reimbursement after you’ve reported on your job, which you’ll ideally do within 24 hours of completing the task.

Pay rates differ from company to company and depend on the complexity of the work.

Generally, you can expect to earn £5 – £25 per task plus expenses (but as little as £1 – £5 for phone work).

 

A Money Magpie’s mystery shopping Experience

Make money mystery shopping

Our Publishing Editor, Marc Crosby, decided to join up to a mystery shopping agency to see just how easy it was to earn money. Here he tells us about the experience:

“I joined up to one of the online mystery shopping agencies and, after putting in a few details, was asked to do a mystery shop for a fast food chain in my local area. It didn’t take long to be offered the job and they were willing to pay £20 for completing it.

It really did feel like going undercover, little did the staff know I was watching their every move, mwahahaha…well, except, they probably did, because mystery shopping takes a little practice. I was told to note down how long it took from asking for my order to the meal being handed to me, which meant using my phone as a stopwatch. That’s easier said than done when you’re juggling your wallet around.

By the time the meal was handed to me and I’d fumbled for the ‘stop’ button, they probably knew what I was up to (which might explain why a member of staff held the door open for me as I left, wishing me a good day – not a normal procedure at fast food stores!) But, hey ho, good service and I gave a good score. All I needed to do was go back and quickly answer a few questions that took no longer than half an hour to complete.

I was paid within two weeks and was offered loads of mystery shopping work after. Honestly, it could have been a nice little earner if I had more time to do it.

So if you’re in doubt, I’d say give it a go. Mystery shopping really is quite easy money, plus the company usually pays for your food/item, so that’s another bonus!”

Whatever you do, don’t miss our number one article 10 easy ways to make quick cash – featuring the very best money makers around including mystery shopping!

The post Mystery shopping: Become a mystery shopper and get paid to shop and eat out appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/mystery-shopping-become-a-mystery-shopper-andget-paid-to-shop-and-eat-out

Check to See if You Are Eligible For This £300 Winter Payment

  • Winter payment 2023: Millions of households to receive £300 from DWP between 31 October and 19 November 2023
  • This is the second of 3 payments totalling up to £900 supporting eligible people on means-tested benefits with the cost of living
  • Payments make up part of government’s record financial support for the most vulnerable worth an average of £3,300 per household
  • Tax credits-only customers who do not qualify for a payment from DWP will receive £300 from HMRC between 10 and 19 November 2023

Millions of households across the UK will receive £300 directly from the Department for Work and Pensions (DWP) between 31 October and 19 November.

This is the second of 3 payments totalling up to £900 for those eligible and on means-tested benefits, such as Universal Credit, Pension Credit, or tax credits, in 2023 to 2024, and eligible pensioner households will also receive a further £300 payment later this year as an addition to the Winter Fuel Payment.

The £300 Cost of Living Payment will be sent out automatically and directly to recipients, meaning those eligible do not need to apply, contact the Government, or take any action to receive it. This includes tax credits-only customers who will receive the payment from HM Revenue and Customs (HMRC) between 10 and 19 November 2023.

The payment reference for bank accounts will be the recipient’s National Insurance Number followed by DWP COL or HMRC COLS.

Mel Stride, Secretary of State for Work and Pensions, said:

The best way we can boost bank balances is by bearing down on inflation, but as we get there, we are ensuring the most vulnerable households are cushioned from high prices with a further Cost of Living payment.

Alongside this, thousands of Work Coaches across the country are helping find work, increase their hours and boost their skills. I encourage anyone who wants to progress their career and strengthen their finances to visit their local Jobcentre to find out what help is available.

Jeremy Hunt, Chancellor of the Exchequer, added:

Halving inflation and getting price rises under control is the best way to support households struggling with their bills. But it is also right that we are helping the most vulnerable in our society, and this latest Cost of Living payment is part of a package of support worth £3,300 per household on average over this year and last to help those struggling the most.

To see full list on eligbility check here.

Further Reading

Energy Grants Editions – all the things you can get help with this winter.

The post Check to See if You Are Eligible For This £300 Winter Payment appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/check-to-see-if-you-are-eligible-for-this-300-winter-payment

Google Ads Editor version 2.5 rolls out with 16 new features

Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns.

Below is a breakdown of what’s new.

New Features:

  1. App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, just like with App Engagement Ads.
  2. Automatically created Ad Strength assets. Ad Strength of responsive search ads will take automatically created assets into account to ensure that Ad Strength results are accurate.
  3. Asset source in asset report. The “Asset source” column is now available for channel level, asset group level, and ad level asset reports. This column enables you to differentiate between automatically created assets and advertiser provided assets.
  4. Additional fields in Discovery product ads. Discovery product ads now support the following additional fields:
    • Videos
    • Long headline
    • Path 1
    • Path 2
  5. In-feed video ads. Editor now works with in-feed video ads for Discovery campaigns, combining features of Discovery and responsive display ads.
  6. Text mode for selecting videos. You can now switch between video picker and text mode in the video asset library. Previously, Editor v2.4 used a video picker to select videos for ads. With text mode, you can directly enter video IDs to choose videos.
  7. Campaign level broad match. Editor now supports the broad match keywords campaign setting. When activated for a campaign, only broad match keywords can be used, and any existing non-broad match keywords will be converted to broad match.
  8. Video view campaigns. Editor now supports Video view campaigns, which are Video campaigns with Target CPV bid strategy and multi-format video ads.
  9. Search themes in Performance Max campaigns. Editor now works with search themes in Performance Max campaigns. These themes help you share important insights with Google AI about your customers’ searches and the topics that drive conversions for your business.
  10. Replace Text tool for product groups. You can now use the Replace Text tool to change text across all parts of a product group. For instance, you can quickly correct a consistently misspelled brand name throughout your product groups.
  11. Device targeting in Discovery campaigns. You can now enable mobile carrier targeting, and campaign level device bid adjustments for desktop, mobile, tablet, and TV in Discovery campaigns. For bid adjustments, the only adjustments allowed are 0% and -100%.
  12. Brand settings for Search and PMax campaigns. Editor now supports brand settings for Search and Performance Max campaigns, specifically:
    • Brand restrictions for Search
    • Brand exclusions for Performance Max
  13. Dynamic Search Ads features in PMax. Editor now supports features related to Dynamic Search Ads in Performance Max campaigns, including:
    • Adding Dynamic Search Ads in Performance Max campaigns.
    • Specifying page feeds to use in your Performance Max campaigns.
    • Supporting webpage targeting for asset groups.
  14. Ad format controls for Video reach campaigns. You can now choose the ad formats that show for Video reach campaigns, including:
    • In-stream ads
    • In-feed ads
    • Shorts ads
  15. Demand Gen ad group level location and language. You can now set language and location targeting for Demand Gen campaigns at the ad group level. Remember that you can only choose the targeting level when creating the campaign, and you can’t modify it later.
  16. PMax dynamic Search Ads upgrade tool. You can track each campaign’s migration status in the tool, but keep in mind that Google Ads Editor won’t be accessible until the migration finishes. Once the migration is done, the tool downloads draft campaigns and identifies any failed upgrades. It also highlights errors, like missing assets. After fixing these errors, the recommendations are applied immediately.

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Why we care. The new features have been designed to give advertisers greater control, simplify the editing process, and enhance the efficiency and overall performance of your Google Ads campaigns.

Deep dive. Read Google’s full list of changes for more information.

The post Google Ads Editor version 2.5 rolls out with 16 new features appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-editor-2-5-new-features-434167

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob.

Five major changes have been added to the platform – all aimed at improving the user experience for advertisers.

Below is a breakdown of what’s new.

New Features:

  1. Larger area to view ads. The new Ad Review Centre features an improved layout to maximise the area that you have for viewing ads.
  2. New, easy-to-use filters. Google has added new filters to make it quicker and simpler to select statuses like ‘Allowed’ and ‘Blocked’.
  3. Bulk actions are easier: The search engine has also introduced a prominent ‘Select all’ button so it’s now easier to take actions on pages of ads.
  4. Simplified image search. The new Ad Review Centre has rolled out a more prominent ‘Search by Image’ button and improved the search results. It also now shows image search requirements in the image selection dialogue.
  5. Improved detail view: Lastly, the platform has also updated the detail view by adding an expandable ‘Ad info’ area with more metadata and a new ‘Related ads’ tab to make it quicker to find related ads.
Home Business

Why we care. These new features have been introduced to enhance the efficiency of ad management, simplifying the advertiser’s tasks and potentially saving them valuable time in the process.

What Google is saying. A Google Ads spokesperson said in a statement:

  • “We’re super excited to introduce the new Ad Review Centre for AdSense, Ad Manager and AdMob.”
  • “We’ve spent a lot of time listening to feedback from publishers and partners alike, and we’ve made several investments to improve the experience for everyone.”

Deep dive. Visit the Ad Review Centre overview for more information.

The post Google launches new Ad Review Centre for AdSense Ad Manager and AdMob appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-new-ad-review-centre-adsense-ad-manager-and-admob-434199

Supplies Needed If You’re Organising a Club

Home Business Magazine Online

Organising a club can be a rewarding and fulfilling experience, whether it’s a sports club, book club, hobby club, or any other type of social or interest-based group. To ensure the smooth operation and success of your club, you’ll need various supplies and resources. In this article, we’ll explore the essential supplies needed when you’re organising a club, from the planning stages to the club’s ongoing activities.

1. Stationery and Office Supplies

Having basic stationery and office supplies is essential for organising and managing your club. You’ll need pens, notepads, sticky notes, paper, printers, ink and toner, and folders for taking notes during meetings, jotting down ideas, and keeping important documents organised.

2. Sign-Up Sheets and Membership Forms

You’ll need sign-up sheets and membership forms to keep track of club members and their contact information. These forms help you gather essential data, such as names, email addresses, phone numbers, and any specific interests or preferences members may have.

3. Meeting Space and Reservations

If your club meets in person, you’ll need a dedicated meeting space. Depending on the nature of your club, this could be a room at a community center, a local café, or even someone’s home. Ensure that you have a system for reserving and coordinating the use of this space.

4. Communication Tools

Effective communication is vital for club organisation. Tools like email, group chat apps, or social media pages can help you stay in touch with members, share updates, and plan events. Consider creating a club-specific email address or social media account to centralise communications.

5. Promotional Materials

You’ll need promotional materials to attract new members and promote your club. These can include flyers, posters, and digital graphics that highlight the club’s purpose, meeting times, and contact information. Be prepared to distribute these materials in your community or online.

6. Budget and Financial Supplies

You’ll need a budget if your club requires funding for activities, events, or materials. You may also need financial supplies, such as a petty cash box, a ledger to track expenses, and receipts for purchases related to club activities.

7. Club Materials

Depending on the type of club, you might need specific materials related to your activities or interests. For example, an art club might require art supplies, while a sports club needs sports equipment. Ensure you have the necessary materials on hand for club activities.

8. Club Uniforms or Attire

Some clubs may choose to have uniforms or specific attire for their members. This could be as simple as matching T-shirts or more formal attire, depending on the nature of the club. Ensure you have a process for ordering, distributing, and maintaining these items.

9. First Aid Kit

Safety is a priority, so having a basic first aid kit on hand for emergencies is a wise precaution. Include bandages, antiseptics, and any other supplies necessary for minor injuries that may occur during club activities.

10 Record-Keeping Tools

Maintaining records is crucial for club organisation. Consider using record-keeping tools like notebooks, digital spreadsheets, or software designed for clubs and organisations. These tools can help you track membership, attendance, and financial records.

Conclusion

Organising a club requires a variety of supplies and resources to ensure its success and smooth operation. From basic stationery to communication tools and event planning materials, having the right supplies on hand can help you effectively manage your club and create a positive experience for members. Whether your club is focused on a shared hobby, a common interest, or a social cause, the supplies mentioned here are essential for keeping your club organised and thriving.

The post Supplies Needed If You’re Organising a Club appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/success-lifestyles/supplies-needed-organising-club/

4 Lifestyle Holiday Gift Picks for Business Owners

Home Business Magazine Online

The holiday shopping season is here! If you are on the lookout for must-have gifts for all the business owners in your life, below are some awesome picks that will be a hit. From a car air freshener that will keep long commutes fresh, to a haircare gift that will help the recipient look and feel their best, these gifts are sure to make the season even more jolly:

Pure Brazilian Silk Smoothing Balm

Pure BrazilianMade with Keratin, Hydrolyzed Silk and Coconut Oil, this smoothing balm controls and softens unruly hair. Features a heat and humidity-resistant formula that will leave your hair feeling light, bouncy and gorgeously sleek. Use regularly before styling for faster drying, more manageable hair with fewer tangles, less frizz, better hold and smoothness that last. Salon perfect results every time! Retails for $28 at purebrazilian.com

Formulated and manufactured in Brazil, Pure Brazilian offers the best hair smoothing system on the market. A hallmark of professionalism and exceptional haircare, Pure Brazilian’s products feature an easy-to-apply formula, give radiant shine, strengthen the cuticle, eliminate frizz, and improve hair health by protecting the cuticle. These hair essentials have a special formulation of minimal chemicals to give maximum results. Hair color pops, as cuticles are sealed with moisture.

Pure Brazilian offers awesome holiday gifts for beauty lovers and more. is honest about their ingredients and keeps their line small and simple. Their products also reduce blow-dry and styling time, protects against heat damage from styling, and prevents split ends and breakage, which promotes growth.

PURGGO Car Air Eco-Purifier & Freshener

PURGGO

Freshen up their ride with the minimalistic and all-natural PURGGO car air eco-purifier & freshener! It’s made with pure and sustainable natural bamboo charcoal, which absorbs & eliminates odor instead of masking it. Fragrance- & allergen-free, the PURGGO is all-natural, non-toxic, and 100% asthma and allergy friendly. PURGGO perfectly combines nature, science, and love.

All the product contains is pure all-natural moso bamboo charcoal, one of the most renewable natural resources in the world and Mother Nature’s purifier, which has been carbonized and activated at 1110°F – 1300°F (600°C – 700°C). Bamboo charcoal is a tried and tested air cleanser that’s been used in Asian countries for thousands of years. On top of this, it lasts for 365+ days (longer lasting than any product available worldwide) and works continuously in the background! Retails for $23.99 on Amazon.

Alpha Skin Care Body Bundle Set 

Alpha Skin

Featuring two best-selling body products, this anti-aging skincare gift hydrates and exfoliates for an all-day glow. Includes moisturizing Body Wash that is formulated with 10% Glycolic Alpha Hydroxy Acid (AHA) to gently release dead skin cells and reveal fresh, healthy, younger-looking skin. Also features the prestigious Renewal Body Lotion that is formulated with 12% Glycolic Alpha Hydroxy Acid (AHA) to thoroughly hydrate and gently exfoliate, leaving skin soft, smooth and younger-looking from head to toe. Made for all skin types, this set is $29 at www.alphaskin.com

For over 30 years, Alpha Skin has been helping customers get healthier and younger looking skin faster with their products specially formulated with Glycolic Alpha Hydroxy Acids (AHAs) that promote skin health. Clinically tested, cruelty free, hypoallergenic, non-irritating, and allergy-tested, Alpha Skin products are fantastic gifts for the holidays.

Medical Scrubs Collection Infinity Footwear BOLT

Medical Bolt

These chic shoes have a breathable, flexible knit upper for all-day comfort, especially if you’re prone to swollen feet. Underneath, an ultra-cushiony midsole with airbag adds even more comfort. Also features an oil- and slip-resistant sole and a removable, shock absorbing latex-free polyurethane insole with arch support and heel cupping for stability and all-day comfort. The interior lining and insole are also treated with Certainty® antimicrobial technology to inhibit the growth of microbes that cause odor. Retails for $67.96 at medicalscrubscollection.com

From breezy joggers and comfy jackets to khaki scrubs, plus size scrubs, maternity scrubs, and Dickies scrubs, Medical Scrubs Collections offers a vast array of chic fashions for all kinds of occasions.

The post 4 Lifestyle Holiday Gift Picks for Business Owners appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/5-lifestyle-holiday-gift-picks-entrepreneurs/

8 surprising social video trends

Halloween is traditionally the perfect season to anticipate unexpected shocks.

But eight surprising social video trends should astound even the most unflappable digital marketers. 

Firefly Seven surprising social video trends with a Halloween theme

1. The number of creators on YouTube is exploding

YouTube.com is the second most visited website in the U.S. and worldwide, behind only Google.com, per Similarweb and Semrush’s data.

So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.”

This favorable word-of-mouth tells a surprisingly scary story, too.

  • Last year, 15.4 million accounts uploaded 696 million videos to YouTube from Oct. 16, 2021, to Oct. 15, 2022. These videos got a total of 23.2 trillion views and 742 billion engagements.
  • This year, 25.4 million accounts uploaded 774 million videos to YouTube from Oct. 16, 2022, to Oct. 15, 2023. These videos got a total of 23.9 trillion views and 747 billion engagements.

So, the number of creators on YouTube has exploded and the number of videos is up, too! But the total number of views and engagements has remained relatively flat year over year.

This means 64.9% more creators are now competing for roughly the same number of views and engagements. Or as savvy trick-or-treaters going door-to-door on Halloween might yell at their friends, “We gotta move faster before they run out of candy.”

Hey, this is a real problem. That’s why YouTube provides tips for dealing with creator burnout.

But this has an impact on digital marketers, too. It means we must work harder – or smarter – to capture our audience’s attention. 

For example, you might want to check out YouTube’s new Spotlight Moments, an AI-driven packaging technology that automatically identifies the most popular, relevant videos, making it even easier for us to own the moment around key events when viewers are most engaged.

Dig deeper: 5 new YouTube features coming soon to help creators

2. How long should a social video be?

“Short-form content empowers creators to win views and reach new audiences, but new data shows that many audiences prefer a slightly longer format,” according to Tubular’s report, H2 2023 Social Video Trends.

In 2022, TikTok increased its video length capabilities to compete with longer-form video platforms. Tubular data found that 61-180-second videos earn the highest growth rates per the number of uploads on TikTok, making it the optimal video length to drive growth.

Although videos 1-60 seconds long still win the most views, the report said, “growth rates for this time frame are in decline.” Meanwhile, videos 61-180 seconds long and 181-600 seconds long “show a positive growth in views.”

Dig deeper: Video content guide: Why you should start creating videos now (plus examples)

3. Facebook no longer needs to whistle past the graveyard

Facebook use among teens had dropped from 71% in 2014-15 to 32% in 2022, according to a Pew Research Center survey.

Meanwhile:

  • 95% of American teenagers ages 13 to 17 used YouTube.
  • 67% used TikTok.
  • 62% used Instagram.
  • 59% used Snapchat. 

And in July 2022, Facebook’s parent, Meta, reported its first-ever year-over-year decline in ad revenue.

But Facebook restructured its main feed into a “discovery engine” for video content, and today, it appears that the social video platform no longer needs to whistle past the graveyard.

Facebook.com is currently the third most visited website in the U.S. and worldwide, per Similarweb and Semrush.

Tubular Labs data also found that 5.3 million accounts uploaded 400 million videos to Facebook from Oct. 16, 2022, to Oct. 15, 2023. These videos got a total of 11.8 trillion views and 551 billion engagements.

By comparison, 4.5 million accounts uploaded 311 million videos to Facebook from Oct. 16, 2021, to Oct. 15, 2022. These videos got a total of 12.4 trillion views and 473 billion engagements.

So, 17.8% more accounts are now publishing 28.6% videos on Facebook. Although views are down 4.8%, engagements are up 16.5% year over year.

Digital marketers can expect more developments from Facebook:

“This is just the beginning. We’ll continue developing more tools for creators so they can express themselves, build an audience and earn money, along with the discovery and personalization features that give you more control over your experience.”

– “Video on Facebook Keeps Getting Better,” July 17, 2023  

4. What music are you using in your latest social video?

Many moons ago, music on social videos was limited to “music videos.” 

Then, in 2014, “trackvertising” became a trend. That’s when a brand and musical artist co-release a video, both a musical track and an ad. 

For example, Activia, a brand of yogurt owned by Groupe Danone, collaborated with Shakira, a Colombian singer and songwriter, to create “Shakira – La La La (Brazil 2014) ft. Carlinhos Brown.”

Today, music is as closely associated with social videos as spooky sounds are with Halloween. 

Tubular makes the eerie claim, “That’s right – music and social video are synonymous.”

So, creators and brands should begin with music when brainstorming their content strategy. To help with that process, Tubular examined the top 50 TikTok sound trends in the first half of 2023.

At the top of their list were Hip-Hop, Rap, and R&B, the most popular music genres both by number of sounds 13 of 50) and total views (7.8 billion). 

And part of this trend was older songs, which were resurfacing. As Tubular noted, “The sweet spot of songs making a resurgence are songs released in 2010-2014.”


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As you know, bobbing for apples involves catching an apple in a tub filled with water – with your teeth. Why? Because using your hands would be cheating.

Well, Instagram stopped providing Tubular with access to its data for views in November 2020. However, it continued to provide access to the number of accounts using the social video platform, videos they published, and engagements they got. 

Why? I don’t know, it’s a mystery.

Nevertheless, that’s what makes catching social video trends on Instagram like bobbing for apples.

Still, 4.3 million accounts uploaded 278 million videos to Instagram from Oct. 16, 2021, to Oct. 15, 2022. These videos got a total of 907 billion engagements.

And 4.1 million accounts uploaded 297 million videos to Instagram from Oct. 16, 2022, to Oct. 15, 2023. These videos got 1.2 trillion engagements (with a “t”).

So, the social video platform has lost 4.7% of its creators in the past year, but the remaining ones have created 6.8% more videos, which have received 32.3% more engagements.

Now, that’s a trend you can sink your teeth into.

6. On TikTok, ChatGPT isn’t considered a scary Halloween costume  

ChatGPT was launched on Nov. 30, 2022 by OpenAI. So, this is the first year that the chatbot could be considered by anyone interested in wearing a scary Halloween costume.

But Tubular data for the first half of 2023 indicates that TikTok viewers are more interested in finding hacks and tips about using ChatGPT and integrating generative AI technology into their daily lives. 

If you look at the percentage of views on this topic on TikTok, then you’ll be stunned to see:

  • 30% come from the Business category.
  • 24% come from School.
  • 19% come from Memes & Comedy.
  • 17% come from Software Engineering.
  • 7% come from Marketing.
  • 4% come from Art.

This lack of fear about chatbots is reflected in the views of education hashtags about ChatGPT on TikTok:

  • #school 140.5 million.
  • #college 130.3 million.
  • #university 92.7 million.
  • #essay 84.1 million.
  • #student 73.0 million.
  • #highschool 62.3 million.

So, it appears that TikTok viewers have taken the advice of Nvidia founder and CEO Jensen Huang, who said in a commencement address back in May: 

“While some worry that AI may take their jobs, someone who’s expert with AI will.”

7. Accounts and videos on X, formerly Twitter, are imploding

Meanwhile, in another part of the social video landscape, everyone’s watching a horror movie.

Elon Musk completed his acquisition of Twitter on Oct. 27, 2022. So, theoretically, we could now use Tubular Labs data to compare the performance of social videos on X, formerly Twitter, over the last 365 days to the same period before he purchased the platform.

But X appears to have stopped providing Tubular Labs with access to its data on July 1, 2023. 

Nevertheless, 5.6 million accounts uploaded 145 million videos to Twitter from Oct. 27, 2021, to June 30, 2022 – before Musk bought the platform. These videos got a total of 602 billion views and 27.5 billion engagements.

In contrast, 4 million accounts uploaded 122 million videos to Twitter from Oct. 27, 2021, to June 30, 2022 – after Musk bought the platform. These videos got a total of 751 billion views and 35.6 billion engagements.

So, the number of accounts and videos was imploding on X while the number of views and engagements was growing on the platform.

Nevertheless, you might want to use Follower Audit, Twitter Audit, or Circleboom to identify bot and fake followers of any public account. 

Mashable and Travis Brown took a close look at Musk’s more than 150 million followers on X, formerly Twitter, on Aug. 18, 2023.

They found that around 42% of Musk’s followers – over 65.3 million users – had zero followers. Moreover, over 72% of Musk’s followers had less than 10 followers on their accounts.

So, the social platform increasingly looks like a haunted house that’s perceived to be inhabited by disembodied spirits of the deceased. This means digital marketers should start looking for an exit – if they haven’t left already.

Now, many industry observers saw this coming from a mile away. So, maybe the implosion of X, formerly Twitter, isn’t a surprising trend.

And I don’t want you to feel like I’m handing out the equivalent of Candy Corn, a polarizing Halloween candy, or Circus Peanuts, ranked as the worst Halloween candy in 2022 and 2023.

So, let me share one more surprising social video trend.

8. Reach more eyeballs by posting news videos late at night

Most creators in the U.S. news media post their videos during the day. But Tubular data for the first half of 2023 was shocked to find that news-related videos posted from 10 p.m. to midnight Eastern won the most views within the first 24 hours.

So, if the U.S. news media wants to reach more eyeballs, they need to start posting stories when their viewers have the time and interest to watch them – after they’ve gotten home from work, had dinner, and put the kids to bed.

The U.S. news media should also re-evaluate their assignment editors. 

Among all the U.S. news media on TikTok in the first half of 2023, videos about the missing Titanic submersible received more views than all the presidential content combined. 

On the other hand, news cycles are fleeting. However, evergreen content can live forever on social video platforms.

For example, Inside Edition demonstrated stronger staying power than top news competitors by posting content that could outlive the 24-hour news cycle.

And the publisher received nearly three times more views on YouTube videos originally posted 1 to 2 years prior than all the other creators combined.

Dig deeper: Top video marketing trends for 2023 and beyond

Attracting audience attention with social videos

As the social video landscape continues to transform, digital marketers and creators must remain vigilant, seizing opportunities and staying ahead of the curve to reach and engage their target audiences effectively.

The post 8 surprising social video trends appeared first on Search Engine Land.

Original source: https://searchengineland.com/surprising-social-video-trends-433837

10 Key Problems Businesses Have with Remote Workers

Home Business Magazine Online

With the recent and rapid rise in remote work, many companies have had to quickly adapt to a new way of managing their workforce. While remote work can offer many benefits for both employees and employers, it also comes with its own unique set of challenges. In this blog post, you’ll learn more about the 10 key problems that businesses have with remote workers, and find out some solutions to help overcome these challenges.

Remote work can help businesses achieve next-level results. It allows companies to tap into a global talent pool, removing geographical limitations. This broadens the spectrum of expertise and skills available to the company. Remote work can lead to increased productivity. A study by Stanford University showed that remote workers were 13% more productive compared to their in-office counterparts. It can significantly reduce overhead costs too, such as office space rent, utility bills, and office supplies. Employees who work remotely often report higher levels of job satisfaction and a better work-life balance, leading to lower employee turnover. On the whole, these benefits can contribute to a healthier bottom line and a more robust, agile, and resilient business.

To make the most of your remote workforce, it’s essential to understand the main problems that can arise, and how to counteract them to achieve the greatest success possible.

1. Lack of Communication

One of the biggest problems with remote workers is the lack of communication. When employees are not physically present in the office, it can be difficult to ensure that everyone is on the same page. This can lead to misunderstandings and mistakes. The solution to this problem is to establish clear communication channels such as regular video calls, instant messaging, and emails. It’s important to set expectations for response times and ensure that everyone understands the company’s communication policy.

2. Difficulty in Monitoring Performance

Another problem with remote workers is the difficulty in monitoring performance. When employees are working from home, it can be difficult to gauge how much work they are actually doing. This can lead to micromanagement and distrust, which can be detrimental to the work environment. The solution to this problem is to set clear expectations and measurable goals. Ensure that the remote workers understand what is expected of them and how their performance will be evaluated.

3. Security Risks

With remote work, there can be an increased risk of security breaches such as data theft and hacking. The solution to this problem is to invest in cybersecurity measures such as encryption and two-factor authentication. Ensure that remote workers understand the importance of keeping company data safe and provide training on how to identify potential security risks. Hiring experts, such as those of an IT Consulting firm, to ensure your technology and IT is up to scratch is crucial.

4. IT and Connectivity Issues

Working remotely also means that employees are responsible for their own IT and connectivity. This can lead to delays and disruptions in work if the employee experiences technical difficulties. The solution to this problem is to provide support and resources for remote workers to set up a secure and stable home office environment. This can include providing necessary equipment, troubleshooting guides, and access to IT support.

5. Lack of Team Cohesion

When employees are not working in the same location, it can be difficult to establish team cohesion. Building a strong team culture is important for productivity and job satisfaction. The solution to this problem is to invest in team building activities such as virtual happy hours, online games, and other non-work related activities. Encourage employees to share their interests and hobbies to help create a sense of collective identity.

6. Distractions at Home

With remote work, there can be many distractions at home such as children, pets, TV, and household chores. This can lead to decreased productivity and increased stress. The solution to this problem is to establish a clear work schedule and a designated workspace. Encourage remote workers to create a distraction-free environment by setting boundaries with family members and eliminating digital distractions such as social media.

7. Lack of Accountability

When employees are not physically present in the office, it can be difficult to hold them accountable for their work. This can lead to a lack of motivation and a sense of detachment from the company. The solution to this problem is to establish clear goals and deadlines. Use project management tools such as Trello and Asana to track progress and ensure that everyone is on track.

8. Time Zone Differences

When employees are working from different time zones, it can be difficult to schedule meetings and ensure everyone is available at the same time. The solution to this problem is to establish flexible working hours and create a clear policy for scheduling meetings across different time zones. Use tools such as Calendly to make scheduling easier for everyone.

9. Social Isolation

Another problem with remote workers is social isolation. Working from home can be lonely and lead to a sense of detachment from the company. The solution to this problem is to establish regular virtual meetings and encourage remote workers to connect with each other on social media and other online platforms. Creating an inclusive and supportive team culture is important for employee wellbeing and job satisfaction.

10. Lack of Training

When employees are working remotely, it can be difficult to provide the same level of training and support as when they are in the office. This can lead to a sense of inadequacy and a lack of confidence in their abilities. The solution to this problem is to invest in virtual training and provide regular feedback to remote workers. Encourage them to ask questions and seek clarification when needed.

Remote work comes with its own set of challenges, but by addressing these problems head-on, companies can ensure that their remote workers are productive, engaged, and motivated. With the right policies and tools in place, remote work can be a positive experience for everyone involved.

The post 10 Key Problems Businesses Have with Remote Workers appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/employees/10-key-problems-businesses-remote-workers/

A Guide to Time Blocking

Home Business Magazine Online

With only a finite number of hours in a day, effective time management is essential to achieving personal and professional success. One powerful scheduling technique that can help you stay organized, focused, and efficient is time blocking. This guide will provide novice and seasoned time blockers with valuable insights and best practices to help maximize the benefits of this technique.

What Is Time Blocking?

Time blocking is a simple yet effective scheduling strategy where one dedicates specific blocks of time to individual tasks or groups of related tasks. By allocating uninterrupted time to work on specific tasks, you can streamline your focus, minimize interruptions, and ultimately increase productivity and overall effectiveness.

Cost and Time Management

In a professional setting, managing costs and time effectively becomes increasingly important. For instance, understanding the effort that goes into marketing within your own company can be critical considering you are able to outsource lead generation. Paying an employee to waste time landing low conversion leads can be costly when compared to ViB’s B2B appointment setting cost. This level of awareness enables you to optimize your scheduling methods and ensure you’re making the most of your companies available time.

The Benefits of Time Blocking

  • Improved Focus: Time blocking encourages a single-tasking mindset, enabling you to concentrate exclusively on one task without succumbing to distractions or multitasking tendencies.
  • Reduced Procrastination: By assigning specific blocks of time to work on particular tasks, you create a sense of urgency that helps mitigate procrastination.
  • Better Work-Life Balance: Time blocking allows you to prioritize both personal and professional tasks, ensuring that time outside of work also receives proper attention.
  • Enhanced Sense of Accomplishment: As you complete tasks within their allocated time blocks, you visibly see your progress, boosting motivation and fostering a sense of achievement.

Accountability and Tracking Progress

Regularly assess your progress towards your goals and track how effectively you are utilizing your time blocks. This practice can help reveal patterns and areas for improvement, allowing you to adjust your strategies and prioritize tasks better. You can even involve a trusted friend, family member, or colleague to discuss your time blocking efforts and gather feedback. Objective viewpoints can provide valuable insights on how to improve your time management and offer support and motivation throughout the process.

At the end of each week, take time to reflect on your accomplishments and identify areas where you faced challenges. This practice helps you better understand your capabilities, recognize your progress, and continuously refine your time blocking strategy.

Planning Your Time Blocks

Evaluate the tasks you need to accomplish and prioritize them based on importance and urgency. This process helps ensure that the most critical tasks receive proper attention and resources. Estimate how long it will take you to complete each task, then add some buffer time. This consideration helps minimize the risk of extended blocks that disrupt the schedule. Try to group related tasks together to streamline your focus and minimize context switching, which can disrupt productivity.

Implementing Time Blocks

Choose the calendar format that works best for you, whether it be a physical planner or a digital tool. Make sure to allot specific time slots for each task and assign them a dedicated block of time. Implement a system that reminds you when to start and end each task during a set time block. This structure can help increase accountability and ensure that your schedule stays on track.

Life is unpredictable, and your schedule will likely need adjustments as new tasks emerge or unexpected events unfold. Be flexible and assess your time blocks regularly, adjusting as necessary to maintain productivity.

Important Considerations for Time Blocking

It’s essential to designate blocks of time for rest and relaxation throughout the day. These breaks offer an opportunity to recharge, maintain productivity, and prevent burnout. Remember to be realistic when assigning blocks of time to tasks, ensuring you don’t overextend yourself or underestimate how long a task will take. Overloading your schedule will only lead to frustration and ineffective time allocation.

Conclusion

Time blocking is an invaluable scheduling technique that can significantly improve time management, focus, and productivity. By implementing the insights and best practices outlined in this guide, you can begin to reap the benefits of this powerful strategy. Embrace a disciplined, mindful approach to scheduling your time, and watch your personal and professional success soar.

The post A Guide to Time Blocking appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/working-smarter/guide-time-blocking/

Why marketers should care about customer journey orchestration by Digital Marketing Depot

Brand management

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they will quickly become frustrated and take their business elsewhere.

This is where customer journey orchestration (CJO) comes in. CJO platforms empower marketers to optimize the customer experience by:

  • Identifying pain points in the journey where customers struggle
  • Orchestrating personalized interactions to delight customers
  • Responding quickly to changing customer needs and expectations

With CJO, marketing is no longer limited to siloed campaigns. You can take an outside-in approach starting from the customer perspective. This results in increased satisfaction, loyalty, and advocacy.

According to a recent Forrester study, 65% of marketers plan to increase spend on CJO platforms in the next year. But with many solutions now available, how do you choose the right one?

That’s where our MarTech guide comes in. This comprehensive report profiles leading platforms and provides actionable insights to guide your buying process including.

Visit Digital Marketing Depot to download Customer Journey Orchestration Platforms: A Marketer’s Guide and learn how to connect journeys, increase loyalty, and drive growth.

The post Why marketers should care about customer journey orchestration appeared first on Search Engine Land.

Original source: https://searchengineland.com/why-marketers-should-care-about-customer-journey-orchestration-433840