Google October 2023 spam update done rolling out

Google has confirmed that the October 2023 link spam update is now finished rolling out. The update took 15 days and 12 hours to roll out, starting on October 4, 2023, and ending on October 10, 2023. Google has posted it was completed today, October 10.

What was this spam update. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.”

Google added that update should “reduce the visible spam in search results, particularly when it comes to cloaking, hacked, auto-generated, and scraped spam.”

Google later added on X, “We’ve done work to especially improve coverage in some languages, as our blog post explained. So yes, those language likely will see bigger and more helpful change. But the improvements are not limited to those languages.”

Impact. It will be hard to figure out the exact impact of this update, since Google decided to release the October 2023 core update at the same time and complete it just several hours ago. But I do believe we saw a nice number of spam sites get targeted in a big way around October 9, 2023.

Previous updates. Before this, the most recent confirmed Google spam update was the October 2022 spam update and the  December 2022 link spam update. Before that was the  November 2021 spam update. Google also released a two-part Spam Update – on June 23 and June 28 in 2021, as well as the July 2021 link spam update.

Why we care. If you notice changes to your rankings over the next few weeks and your site is not primarily English, although, it may target English results, it may be related to this. This update specifically targets cloaking, hacked, auto-generated, and scraped spam.

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Original source: https://searchengineland.com/google-october-2023-spam-update-done-rolling-out-433189

Exploring programmatic SEO: Real-world examples and insights

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO.

In this article, I’ll explore specific programmatic SEO examples and how they rank in search.

Types of programmatic SEO

If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites. 

To drive traffic with programmatic SEO (PSEO), you’ll want to find content that maps to the right search queries, fits your specific site and that your ideal visitors and prospects will find valuable. 

You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here.

In either case, being aware of some of these examples and general categories of programmatic SEO may spark some ideas that fit your company’s site.

1. Travel and geography-based pages

The best-known, highly valuable programmatic SEO page type is travel or geography-based sites like Yelp, Tripadvisor and Booking.com.

The premise is simple: the site will have a database with information about things like:

  • Restaurants.
  • Small businesses.
  • Hotels.
  • Entertainment options.

Here’s an example of a search result for “things to do in Boothbay Harbor:”

Things to do in Boothbay Harbor

Not surprisingly, Tripadvisor (which purchased Viator, a site dedicated to experience packages) ranks first.

This page has a mix of links to collections of specific categories of things to do and specific things to do with brief descriptions (and links to the activity page):

Tripadvisor - things to do in Boothbay Harbor

Again, Tripadvisor ranks for several competitive variations of this type of query:

Tripadvisor - "Things to do in" queries

Worth noting, though, is that Tripadvisor is an authoritative domain. Most sites ranking for the same query have unique lists with content written about the topic, not programmatically generated pages. 

If you have collections of review content on your site, these pages could be useful, but you need to do proper keyword research to ensure that the pages you’d generate will be well-positioned to rank on your site for the targeted query.

These don’t always need to be “best” searches either. If you have a specific feature for a store or location that people find valuable (i.e., stores with free wifi in X area, hotels that allow dogs in Y area, etc.), that can also trigger these types of pages.

2. Template collection pages

Another common type of programmatic SEO content are collections of different types of templates. This is often a good fit for a B2B site that’s looking for PSEO ideas or a site aimed at creators, as you can build collections of things like:

  • Video templates.
  • Social media templates or filters.
  • Templates for slide decks, Excel or Google Docs, etc.

Canva is often referenced as a great example of this. If we look at the search query “Google slides timeline template,” we can see another:

"Google slides timeline template"

The first result is from SlidesGo.com, which offers a bunch of templates for download:

SlidesGo.com - Templates

This page also offers some custom content “below the fold” specific to the topic:

Home Business
Tips specific to presenting timeline graphics may be more useful here.

And the domain generally ranks for a variety of different template-related keywords:

Template-related keywords

Templates related to your core topic area (or a template-focused site) with the right level of competition for your site could be an interesting approach, particularly if you can generate some copy that’s helpful and unique to the page.

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3. X vs. Y

Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. 

Here is a search for a comparison of two dog brushes Hertzko vs. Furminator:

“X vs. Y” content

And Slant.co, which generates a lot of these product comparison pages, ranks first.

It also ranks for a variety of “vs.” queries around things like apps, products, and other solutions:

Slant.co "vs. queries"

What you would need to replicate these would be:

  • A spreadsheet with many data points surrounding a set of products or apps.
  • A unique blurb of “analysis” summarizing the differences and similarities between the two products or apps. (This would be very easy to set up with prompts to generate AI content.)
  • A template for the comparison pages.

Of note here also is that, according to Ahrefs, the slant.co domain has seen a steady decline in traffic since late 2020 (the site had been ranking for a very wide mix of topics).

4. Best X for Y

Similarly, if you have ratings around a specific product or type of software or app, generating pages based on the category of product / game is another approach, as we see here with the Metacritic result  for “best games for PS5”:

Metacritic

While this isn’t the top ranking, you can see they have rankings secured for a variety of similar queries just by returning an index page of games for a specific function:

Best X for Y queries

If your rating system is hard-won and valuable for searchers, these types of pages can be relatively “thin” but still valuable to searchers.

5. Database-driven pages

If you have a database or spreadsheet with information on various stores, products, etc., using that to programmatically generate pages can be highly effective, particularly in an authoritative domain.

This is another example of a highly trusted domain, the official American Kennel Club website, which has several dog breed pages with a specific template and a lot of information about those breeds populated.

In this instance, they rank first for the breed Affenpinscher:

Database-driven pages

Below, you can see the formatting they use across breed pages (with the date for weight, height, life expectancy, etc., populated on the main page and tabbed content):

Dog breed pages - additional content

Within this /dog-breeds/ section, they rank extremely high for a variety of terms:

Dog breeds - keywords

Suppose you have an authoritative domain and are looking to scale content creation.

In that case, you can pair specific data points (e.g., height or weight) with some custom content around breed characteristics to generate pages (rather than creating long-form breed guides from scratch one by one).

Getting started with programmatic SEO

We’ve delved into various real-world examples and categories of programmatic SEO, showcasing its potential for publishers and businesses in the age of AI-driven content.

As you explore the possibilities of programmatic SEO, remember the importance of diligent research and effective content creation. 

With the right approach, programmatic SEO can be a valuable addition to your digital marketing toolkit.

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Original source: https://searchengineland.com/programmatic-seo-real-world-examples-insights-433490

X is launching two new tiers of Premium subscription

Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon.

One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads.

The exact costs of each tier are yet to be confirmed.

Why we care. This move could potentially have a significant impact on advertisers who invest ad spend in X, depending on the uptake of the zero-ad subscription.

Why now. Since Musk took-over X last year, ad revenue has dropped 59% and the company has been eagerly exploring new ways to generate revenue.

What X is saying. Musk revealed last month that he was planning to make X a paid-for platform for all users. During a conversation with Israeli Prime Minister, Benjamin Netanyahu, he claimed this was the most effective way to tackle the issue of rampant bot activity. He said:

  • “The single most important reason that we’re moving to having a small monthly payment for use of the X system is that it’s the only way I can think of to combat vast armies of bots.”
  • “Because a bot costs a fraction of a penny, or a tenth of a penny, but if somebody even has to pay a few dollars or something, some minor amount, the effective cost of bots is very high, and then you also have to get a new payment method every time you have a new bot.”
  • “We’re actually going to come out with lower tier pricing. We want it to be just a small amount of money [and] in my view, this is actually the only defense against vast armies of bots.”

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Deep dive. Read our previous report on X’s ad revenue performance for more information.

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Original source: https://searchengineland.com/x-is-launching-two-new-tiers-of-premium-subscription-433524

Holiday Gifts Expectant Mothers Will Love

Home Business Magazine Online

The weather is cooling, leaves are falling, and you’re watching the holiday decor begin to peep through. With the holidays just around the corner, you are likely seeking gifts perfect for your friends and families. It can be daunting and time-consuming to find those perfect gifts for everyone on your list in the stores and shopping malls – where do you begin? We’re here to help! If there is an expectant mom or mom of newborns or small children on your list, we’ve got a great list of products just for her. From newborn essentials to beautiful fashions to products that help with postpartum healing, below are holiday gifts expectant mothers will love.

The Pearl Source 7.0-7.5mm Hanadama Akoya Round Pearl Stud Earrings

Agricultural Chemicals Wholesale

The Pearl Source has been a recognized leader for online pearls for more than 20 years. The owner of The Pearl Source, Leon, is a seasoned professional in the industry, coming from a family with a profound heritage in pearl craftsmanship and sourcing. Leon’s natural passion and expertise ensure the brand’s industry prominence by prioritizing only the finest quality pearls, exceptional service, and an outstanding shopping experience for every single customer. The Pearl Source’s only focus is pearls and they’re one of the largest importers of Freshwater, Akoya, Tahitian and South Sea pearls worldwide. They also pride themselves on exceptional customer care.

The Pearl Source 7.0-7.5mm Hanadama Akoya Round Pearl Stud Earrings are exceptional, delicate earrings your special mompreneur is sure to love. Hanadama, meaning ‘Flower Pearl,’ represents the highest quality available in Japanese Akoya Pearls, certified by the Japan Pearl Science Laboratory. Only approximately 2% of the annual Akoya cultured pearl harvest qualifies for the Hanadama Grade. These beautiful Akoya pearl earrings range between 7.0-7.5mm in size and consist of two beautiful and extremely lustrous Hanadama-certified pearls. Known as the ‘icon’ of cultured pearls, Akoya pearls have graced the necks, ears, fingers, and wrists of women for decades. The Pearl Source imports their Akoya pearls from the saltwaters of Japan, grown in the Pinctada fucata oyster. You can choose a White Overtone, a Rose Overtone, or an Ivory Overtone for the pearls and from 14K White Gold or 14K Yellow Gold for the hardware. Retails for $299 at thepearlsource.com.

SnüzPod⁴ Bedside Crib White

Akoya

A bedside bassinet is a holiday gift any expectant mompreneur will love. Having a bedside bassinet for her baby is a perfect solution for keeping the baby close while at the same time providing him or her with their own space to sleep soundly and safely. Snüz was created in 2014 with the vision of providing stylish sleep solutions for parents. Their SnüzPod⁴ is the UK’s best-selling bedside crib, and it is now available in the US!

Amazon

SnüzPod⁴ is now even more breathable thanks to its innovative NEW ComfortAir system, with unique air-flow vents, machine washable mesh liner, and improved base ventilation, helping to regulate mom’s baby’s temperature for a good night’s sleep. Safety tested to the latest Bedside Crib Standard, SnüzPod⁴ is a sturdy, dependable alternative to other cribs on the market. You don’t need to worry about whether or not it will fit your special mompreneur’s bed as it fits more beds than any other bedside crib. SnüzPod⁴ is crafted with care to ensure only the best experience for parent and baby. SnüzPod⁴ includes a premium quality mattress, with a breathable cover that can be removed and machine washed. Additionally, this fantastic bassinet features a ‘Reflux Leg’ to help soothe symptoms a baby may experience, a rocking stand to rock the baby to sleep, and a lift-off bassinet for use around the home. She’ll love being able to remove the bassinet and bring it into her home office as she needs. SnüzPod⁴ comes in a variety of color variations. Retails for $299 at snuz.com.

LaB.OTANiCA Mama Divina Bundle

Belly

Give that expectant mompreneur in your life the gift of nourishment and pampering this holiday. LaB.OTANiCA’s Mama Divina Bundle was divinely created for the expectant mama from pregnancy through postpartum. This set includes two essential products: Mama Glow Divine Belly Oil and Lunar Hair Potion. Her skin and hair will glisten with this duo to address common issues during this time, like skin elasticity, stretch marks, and hair loss.

The LaB.OTANiCA Lunar Hair Potion is a dreamy formula carefully crafted to nourish hair follicles as well as soothe and condition the scalp. For her hair, it enhances shine, controls frizz, tames flyaways, and reconditions hair from heat and environmental damage. Additionally, this product offers support to anyone struggling with hair loss, such as from hormonal changes occurring in post-partum. The LaB.OTANiCA Mama Glow is a luxurious non-toxic belly oil formulated to improve the elasticity, tone, and firmness of the skin during this glowing and growing time. It’s known to enhance collagen production, smooth skin texture, reduce inflammation and help minimize stretch marks. She’ll love the gift of self-care and confidence during pregnancy and postpartum with LaB.OTANiCA Plant Magic’s Mama Divina Bundle! Retails for $121 at labotanicaplantmagic.com.

Hayden LA Soft Wave Print Dolman Sleeve Dress

botanical products

Hayden Los Angeles is a family-run inclusive apparel brand designed in LA with women in mind who enjoy fun, feminine, casual to boho styles. From baby showers, gender reveals, baby moons, and more Hayden Los Angeles has adorable maternity must-haves. These dresses come in flowy, loose silhouettes making them perfect to seamlessly transition from maternity to motherhood! The Hayden LA Soft Wave Print Dolman Sleeve Dress is a fantastic gift, as it will complement her growing bump and flatter her post-partum. The Soft Wave Print Dolman Sleeve Dress features wave print fabric, dolman sleeves, and side seam pockets. This is the beautiful dress she’ll be able to use for years to come. Sizes are available in small – 3XL. Retails for $62 at haydenla.com.

MORI Recycled Waterproof Padded Snowsuit

Brooklyn

MORI believes that every moment is worth embracing; from the sleep-deprived times to the snuggles fuelled by laughter, each moment is a magical milestone for a family. At MORI they create products that help to welcome a baby into the world and beyond, with a gentle touch from sustainable materials. Their products use the softest organic fabrics to give mom and baby the highest-quality products, which are made with a family’s well-being in mind.

MORI’s Recycled Waterproof Padded Snowsuit is a handy all-in-one that keeps the cold & wet at bay. It’s made from recycled materials with plant-based padding which is lightweight but warm. Extra coziness comes from the faux fur lining on the hood and body. It features Sorona Aura padding, made with partially renewable plant-based ingredients. It is also waterproof and windproof so the baby will be protected in even the harsher climates. The snowsuit is designed with a double zip front to help get your little one in and out without fuss. Its removable mittens and booties mean it can be worn with wellies too. It comes in two soft neutral tones your special mompreneur will love. Retails for $99.50 at us.babymori.com.

Samuel Hubbard Women’s Sunset Premium Leather Sneakers

California

Functional & fashionable sneakers make the perfect gift for any mom-to-be on your list. Sneakers from Samuel Hubbard provide all the comfort without sacrificing style or quality. Samuel Hubbard shoes are handcrafted in Portugal and use the finest materials, such as the softest, most luxurious leathers. Their skilled artisans bring Hubbards to life. They combine technology and scientific curiosity with generations of expertise.

The Samuel Hubbard Sunset Premium Leather Sneakers are soft leather and nubuck sneakers that move with mom’s feet. They are the right mix of sophisticated and casual, perfect for bringing a laid-back California vibe to any outfit, from jeans to shorts, skirts to a maxi sundress. They offer a more narrow toe that brings a modern, youthful and sophisticated look. Comfort is no question with the Sunset Sneakers. They start with a lightweight EVA sole designed and engineered for walking. Then, they are topped off with incredibly soft, genuine leather or nubuck, with details hand-stitched by artisan craftsmen in Portugal. They come in Taupe, Black, Blue Nubuck, or White leather. Retails for $185 at samuelhubbard.com.

Lo & Sons Seville Aire Tote

cellular telephone

Mompreneurs carry heavy loads when traveling. Not only do they need all of their business essentials, but they need all the necessities for their little ones. This holiday season, give that special mompreneur in your life a bag that does it all. Lo & Sons is a Brooklyn-based maker of premium sustainable travel bags: totes, backpacks, duffle bags, fanny packs, crossbody bags, wallets, accessories and more. Lo & Sons bags are known for being stylish while at the same time extremely functional, multi-purpose and durable.

Chanukah

Lo & Sons’ Seville Aire Tote will support your special mompreneur on all her travels, whether they’re intercontinental or going between daycare drop-offs and the office. The Aire is a travel-ready tote in a sleek, lightweight nylon with straps and trims made from a buttery leather known for its adaptable shape. Its lightweight, fine-weave, water-resistant nylon is ideal for the frequent traveler. It features a built-in sleeve that slides onto any roller suitcase for fuss-free travel.

The Aire is designed to help mom make the most out of her space in that “one personal item” she gets on her flights. It has a secure, spacious front pocket giving her easy access to all her essentials while on the go. But that’s not the only pocket – there are plenty! Thoughtfully designed compartments keep her documents, devices, and other essentials organized. Inside the Aire is also a padded laptop sleeve to protect her beloved tech. (The tote comes in two sizes to accommodate 13” and 15” screens.) And she’ll love that it fits easily under the seat in front of her. Retails for $478 at loandsons.com.

The innovative Lo & Sons Seville Aire Tote is a bag that can accompany her for years to come. It features Lo & Son’s signature Shell+ Design system. Each bag with Shell+ Design has an inner bag and an exterior shell that can be swapped for other shells. The Seville comes fully assembled with an inner bag and nylon shell. Additional shells are available for purchase separately.

DESERI PARIS Clutch

chemical emissions

DESERI was created to introduce the luxury handbag lifestyle so many deserve, black woman-owned, at a reasonable price point. Every DESERI handbag is designed with a threefold impact in mind: unmatched versatility, unapologetic confidence, and unmistakable style. From business boardrooms to fun weekends, every DESERI handbag is designed to make women feel their best – because when she looks good, she feels good, and when she feels good, anything is possible.

Christmas

The DESERI PARIS Clutch is stylish, sexy, and versatile and will go with just about anything in your special mompreneur’s closet. As a mom and an entrepreneur, a clutch is a great gift she can use for those quick out-of-the-house appointments, errands, and evening outings. She’ll love the confidence this beautiful clutch brings her on her daily journies. Made from smooth and luxurious leather, Paris is the perfect day-to-evening clutch. It has all the functionality of a wallet on the inside and all the fun appeal of your best evening bag on the outside. This design is the perfect union of Trend and Functionality.

Paris features two choices of wristlets (a leather and a signature DESERI chain wristlet) so she’d never get bored of styling it with her favorite outfits, no matter how casual or dressed up. She’ll find eight card slots, a cell phone storage, a zipper closure, and a zipped coin and bill pocket. This beautiful wristlet clutch comes in pink and brown, is made of 100% calf leather, and is made in Spain. Its dimensions are Height: 4.75in. Width: 8in, and Depth: 1in. Retails for $375 at deseri.com.

Bujjify The Newborn PlayRig

comfy and cozy products

Give the gift of Bujjify’s The Newborn PlayRig that offers mom a little bit of everything for her newborn’s development and engagement! Bujjify offers a hassle-free solution for parents and loved ones seeking high-quality, safe and age-appropriate toys that would promote a child’s development. The Newborn PlayRig promotes vision development with high-contrast themes, hearing development with soothing rattles, tactile development with various textures to touch, and offers little ones a great start on their developmental journey. This set includes:

  • High Contrast Mobile (promotes visual stimulation, brain connections, reaching)
  • Silicone Ring Bear Rattle (sound and vision tracking and grasping)
  • Elephant Plush Toy (companion develops imagination, provides emotional comfort)
  • Self-Standing Flip Book (enhances the attention span of baby during tummy time)
  • EasyWrap Swaddle Sack (1 GOTS-certified organic cotton swaddle for easy swaddling)
  • Stroller Rattle (on-the-go toy with crinkle, plush textures, and rattle for entertainment)
  • High Contrast Cards (boosts baby’s visual development)
  • My First Story Book (cute relatable board-book story to boost vocabulary development)
  • Milestone Cards (capture baby’s 1st and 2nd monthiversary photos with these cards)
  • Bujjify’s ‘Digital Parents Guide’ (guide including developmental insights, toy introductions, play activities, and more)

Retails for $74.99 at bujjify.com.

Little Partners The Learning Tower®

Cultured pearl

A great gift for when your special mompreneur’s child is older and can stand/walk is The Learning Tower® by Little Partners®. The Learning Tower has been carefully designed to provide a secure environment to stimulate a child’s imagination and allow it to blossom. It is the ORIGINAL Learning Tower providing safety and versatility not found with traditional step stools. It fits flush against counters for safe access. Your special mompreneur will love that is GREENGUARD GOLD CERTIFIED* meaning The Learning Tower has undergone rigorous scientific testing for over 10,000 chemical emissions and VOCs.

By raising a child safely up to counter height, The ORIGINAL Learning Tower nurtures a child’s innate desire to be independent and to participate alongside parents and siblings. For children, the world is a magical and curious place. They learn by mirroring Mommy and Daddy with the ultimate goal of being able to “do it myself”. The Learning Tower® allows them to feel like an active member of the family, fully engaged in the learning and creative process. It features two steps and large openings making climbing in and out easy. Its large platform provides plenty of space for one or two children and adjusts easily without tools. Its four-sided railings provide security while allowing independence to climb in and out of the tower. Retails for $199.99 at littlepartners.com.

City Treads Super-Soft Organic Cotton Footless Zip Footie

Darrellene

City Threads creates simple, timeless basics that children can wear year after year. Their high-quality fabrics mean clothes hold their shape, even after dozen of washes. This means City Threads pieces can be worn and washed many times and handed down in the future. City Threads products come in a wide variety of colors so mom can easily mix and match.

The City Threads Super Soft Organic Cotton Footless Zip Footie features smooth zipper action, making diaper changing easy. This Los Angeles locally knit and dyed 100% organic cotton baby rib allows for airflow to the body, has a nice weight, a soft feel, and has a good amount of stretch. It is great for those with sensitivities and allergies. All City Threads clothing is made in the U.S.A. where quality can be ensured. Retails for $46.49 at citythreads.com.

Bloomers Intimates Her Highness Briefs

DelaneyLuxury underwear from Bloomers Intimates is the perfect way to make her feel confident and sexy, while still providing all the coverage she desires as a newborn mom. The Bloomers Intimates Her Highness Briefs are full-coverage, high-waisted panties and come in their fierce Cougar Lace and their romantic Queen’s Lace. These briefs smooth curves without constricting and their scalloped edge disappears under clothes. Their full-rear coverage stays put and won’t ride up. They feature soft, 4-way stretch lace for maximum comfort and the full-size gusset is made from 100% cotton. They come in a variety of soft, attractive colors. Retails for $38 at bloomersintimates.com.

Jhula The Honor Loungewear Set

Divina Bundle

Designed for moms, by a mom, Jhula’s styles are intentional, thoughtful and versatile. All of their women’s products are designed with the goal that your special mompreneur will continue to wear them through pregnancy and beyond. Jhula also makes children’s styles, which are meant to be soft, fun, durable and have no frills. This means they’re perfect for school, the park, the plane – pretty much anywhere.

Jhula’s The Honor Loungewear Set will take mom through her day with ease and comfort. It’s buttery soft and cool enough for pajamas, yet stylish enough for that Target run. The Honor Lounge Top is incredibly soft and the loose, flowy fit feels great on a mama’s fluctuating body. It features invisible side zippers for nursing access, taking her decision-making out of what to wear while breastfeeding, allowing her to stay present in all the wonderful moments of early motherhood. Jhula’s lounge pants are a no-brainer before, during and after the baby. They feature an adjustable drawstring, and the high-waisted design is intentional, so as not to interfere with a C-Section incision. The fabric is 96% Viscose and 4% Spandex and it features pockets big enough for a cell phone. Retails for $112.20 at myjhula.com.

Slow North Merry + Bright Candle

entrepreneur

Slow North intentionally crafts all-natural, botanical products made to complement whole living. They create the finest plant-based, soy-wax candles for any space. From their 100% essential oil fragrances to their cotton and paper wicks, their products redefine all-natural luxury. Slow North’s Merry + Bright Candle features a custom blend of northern fir, clementine and clove essential oils – designed to cheer and uplift mom’s senses. It’s warm and inviting, with notes of a local tree farm and a cozy, spiced citrus undertone. Slow North Candles are vegan and free from artificial dyes and ingredients. Mom will enjoy a lighter, naturally enticing aroma when burning a candle scented only with pure essential oils. Retails for $36 at slownorth.com.

Vitality Energy Tee

food

Expectant mompreneurs appreciate gifts that motivate them to be their best selves. Vitality understands the transformative power of a perfect piece of clothing. It can boost confidence, give an attitude adjustment, or inspire mom to see new possibilities. Vitality’s Energy Tee is designed for all mom’s performance activities as well as for simply being on the go. Energy is a soft, lightweight, flexible, and seamless fabric that is engineered for comfort and breathability. It’s a raglan short-sleeved tee with minimal seams to avoid chafing and is designed to hit the top of a waistband. Vitality’s fitted tee moves with Mom through every phase of the day. This seamless short-sleeved tee is fitted yet flexible and hits at the top of the waistband. She’ll love Energy’s fabric in that it has 4-way stretch, is anti-microbial and anti-odor, sweat-wicking and fast-drying, and is UPF 50+. It comes in five attractive shades and comes in sizes 2XS to 4XL. Retails for $46 at shopvitality.com.

The Sleepy Sloth Zip Jammies – Hedge Hugs

fuss-free travel

The Sleepy Sloth is a premium sleepwear brand, specializing in a wide range of comfy and cozy products for everyone, regardless of age. Their selection includes zip jammies, two-piece jammies, blankies, shorties, and various accessories tailored to fit mom’s needs. They take pride in supplying high-quality products with great attention to detail, providing the ultimate comfort for a good night’s sleep. The Sleepy Sloth’s Zip Jammies – Hedge Hugs feature super soft bamboo fabric with an adorable autumn print your special mompreneur will love. This jammie is heat regulating, gentle on sensitive skin, and has a customized count thread to keep the baby comfortable year-round. It features mindful elements such as fold-over cuffs and double zipper for protection and convenience. Mom will love that it’s designed to fit 3 times longer than the average jammies. Retails for $36 at thesleepysloth.ca.

Darrellene Designs Lazy Susans Wood Round 15″ & 23″

Gemstones

Since 2008, Darrellene Designs has specialized in beautiful art that encourages customers and makes them smile. All of the original designs are hand-painted by founders Tommy, Darrellene and Delaney and then printed as a giclee directly to wood. Their heart-warming pieces feature touches of French art and culture making subtle, yet grand statements in your home. They have an array of styles and colors to choose from, including holiday styles such as the pictured-above Darrellene Designs Santa Claus Lazy Susan.

A Darrellene Designs Lazy Susan will make a fantastic gift to any expectant mompreneur, as it gives her a way to decorate her living spaces. She can also use it to make things convenient for her at her bedside table as she is feeding or napping. Specifically, the Darrellene Designs Santa Claus on Wood Lazy Susan is sure to add whimsical charm to her home around the holidays. There are other holiday designs to choose from. All of Darrellene Designs’ art is originally hand-painted by their family and inspired by vintage French cheese labels. If you’d rather gift your special mompreneur a beautiful non-holiday-themed Lazy Susan, they have dozens of beautiful designs to choose from. The Darrellene Designs Lazy Susan swivels ever so smoothly and are well-made and sturdy. They are proudly made in the USA. Retails for $87 (15″) and $175 (23″) at darrellenedesigns.com.

VAVA 720P Video Baby Monitor

Gold Mining

A baby monitor is a must-have for every mompreneur. They are constantly going between their home office and nursery, so having a reliable monitoring device supporting her journey is crucial to her peace of mind. VAVA’s 720P Video Baby Monitor offers your special mompreneur a large 5” HD display, a two-way talk system, and a wireless connection, helping her keep an eye on her baby, even from across the house.

In diving into the features of the VAVA 720P Video Baby Monitor, its Two-way Talk System allows mom to comfort her baby anytime, even when she’s not in the room. VAVA Baby Monitor’s rechargeable 5″ HD display allows mom to see her baby in clear 720P resolution and full detail. It stays charged for 10 hours in live-screen mode and 24 hours in audio-only mode. It also has a night vision mode, giving mom the peace of mind to check up on her baby throughout the night with VAVA’s automatic night-mode camera. It offers her seven volume levels and has noise indicator lights for real-time care, even with the screen off. Additionally, she’ll be able to zoom in 2x and 4x to get a close-up of her baby or check out details in the frame. No matter where her home office is in her home, she’ll get uninterrupted visuals with VAVA’s monitor transmission range of up to 900 feet. This fantastic baby monitor comes in white, green, blue, and pink. Retails for $179.99 at vava.com.

Belly Bandit Postpartum Luxe Belly Wrap

harmful chemicals

Belly Bandit offers solution-based maternity and postpartum support products that were created by women for women. Doctor-recommended and mom-endorsed, their belly wraps modernized the ancient practice of belly binding and quickly turned Belly Bandit into a new mom must-have.

The Luxe Belly Bandit® Belly Wrap provides the ultimate in postpartum compression and support. This wrap is available in two heights to ensure the most customizable compression and an ideal fit for a wide range of body types. The regular wrap is designed for tall and long-waisted frames, while the petite version is best suited for petite and short-waisted silhouettes. Belly Bandit’s Belly Wrap is ultra-thin, breathable, discreet under clothes, and designed with their Stayput™ technology and SecureStretch™ fabric. Belly Bandit recommends wearing her belly wrap post-delivery as soon as she is comfortable, for a minimum of 6-10 weeks. The ideal fit for mom’s Belly Bandit® Belly Wrap is snug. The first time she wears her wrap, it may barely close which is just fine. It will be easy for her to wear this wrap under all of her clothes, business or casual. This is a gift she will love as she recovers from her birth. If you want to give her a little more flexibility in the size, you can also include their Belly Wrap Extender. Retails for $99.95 at bellybandit.com.

Wild Acorn Tie Gown

Honduras

Wild Acorn is the popular baby sleepwear line by wellness mentor and co-owner of Bowmar Fitness and Nutrition, Sarah Bowmar. The Wild Acorn line uses high-quality, hypoallergenic bamboo fabric, which regulates temperature and wicks moisture away to ensure a peaceful, comfortable rest. The line includes footies, two-piece pajamas, fold-over mittens, bundlers, and tie gowns with a wide variety of sizes available for newborns up to five-year-olds.

Wild Acorn’s Bamboo Tie Gown is an adorable newborn essential, made with your special mompreneur in mind. The easiest outfit day or night, made for gentle dressing and hassle-free diaper changes. These soft and stretchy gowns keep baby nice and warm by simply knotting the bottom to keep their tiny legs covered. It’s so simple and comfy with no snaps or tags. It comes in ‘premie’ to ‘3-6 month’ sizes. Retails for $24.99 at wild-acorn.com.

Little Unicorn Cotton Muslin Swaddle Blanket 3 Pack – Oh Deer

Honey & Roses Coffee Co.

Little Unicorn exists to celebrate the messy, exhausting, and beautiful moments that color mom’s world. They test their products before it gets to mom ensuring it is free of harmful chemicals and meets global safety standards.

Little Unicorn’s Cotton Muslin Swaddle Blanket 3 Pack – Oh Dear includes one to swaddle, one to cuddle, one to nurse! This pack features three hand-painted prints that fit your unique style, crafted in lightweight and breathable cotton muslin and get softer with every wash. Each swaddle is made of 100% premium cotton muslin, which is very soft on the baby’s skin. They’re sized at 47 in x 47 in for secure and easy swaddling of baby. Because they are lightweight and breathable, they help prevent babies from overheating. Your special mompreneur will love this gift, as muslin swaddles are a must-have for all expectant moms. Retails for $45 at littleunicorn.com.

Etta Loves Natural Rubber Sensory Bath Toys

Internet & Mail Order Department Stores

Etta Loves cares about babies’ development as well as the journey through parenthood. Every product they produce is tested to the highest Global standards – giving moms the confidence that Etta Loves products will always be best for the baby too. Etta Loves Natural Rubber Sensory Bath Toys are playful bath toys designed to support babies’ visual and cognitive development through their patterns, scales and colors. They’re hand-painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one. Babies will love the look and feel of the natural rubber, and they’re as good for chewing as they are for water play. They’re also fully sealed so no nasties can get in. These bath toys are suitable from birth and will be loved for years. They’re made of 100% fully-sealed Natural Rubber and are hand-painted with natural pigments. Retails for $38 at us.ettaloves.com.

Fishers Finery Women’s 100% Pure Cashmere Knit Shawl Wrap with Fringe and Gift Box

internet marketing

Fishers Finery prides itself on being a wellness and self-care brand that designs and sells the highest quality clothing and household goods. Made of silk, cashmere, organic cotton, and bamboo viscose, every Fishers Finery product is the definition of luxury. Give the gift that will wrap mom in comfort this holiday season with Fishers Finery’s Women’s 100% Pure Cashmere Knit Shawl Wrap with Fringe.

Whether Fall, Winter or Spring mom’s outfit won’t be complete without this 100% Pure Cashmere Knitted Shawl from Fishers Finery’s Black Label Collection. The shawl’s cashmere is made from grade A, de-haired, 2-ply yarn. This scarf is pill-resistant, durable and generously sized at 78″ x 28″. Mom can wear it in so many ways including knotting it, wrapping it, and letting it hang. This beautiful shawl comes in a variety of attractive colors to meet her wardrobe needs. Retails for $149 at fishersfinery.com.

Honey & Roses Coffee Co. Sip Happens – Medium Roast

Japan

Mompreneurs love coffee, especially while balancing their business responsibilities and caring for a newborn. Honey & Roses Coffee Co. curated a Light, Medium and Dark Roast that might just be the best coffee your special mompreneur has ever had! Grown in Honduras on a small family farm, their coffee is some of the highest quality, sustainably sourced coffee out there. With a round body and rich tones of chocolate and citrus, Honey & Roses’ Sip Happens – Medium Roast is perfect for any coffee-loving mom. Whether she drinks her coffee hot or iced or with or without milk, this coffee makes the perfect cup at any time of day. Its tasting notes are Clementine, Milk Chocolate, and Candied Nuts. Retails for $20 (12 oz) at honeyandrosescoffee.com.

Stegmann ‘Sofie’ Wedge in Stretch Felt & Nubuck

Japan Pearl Science Laboratory

Since 1888, Stegmann has produced some of the world’s finest and most sustainable footwear. The result of their quality sourcing and production practices is a luxurious, supportive, and versatile shoe that can take your special mompreneur anywhere comfortably. This commitment to quality as well as a great attention to detail ensures Stegmann products last a long time. Mom will appreciate Stegmann shoes throughout her pregnancy as well in her post-partum as they offer an orthopedic level of comfort with features like interior padding, arch support, and a metatarsal pad.

Stegmann’s ‘Sofie’ Wedge in Stretch Felt & Nubuck features a flexible, foot-friendly design perfect for mom’s fall and winter wardrobe. The stretch felt panel accommodates most foot shapes, while the wrap-around nubuck adds a touch of elegance. The elevated heel helps with achilles tendonitis while cushioned arch support eases plantar fasciitis pain. Sofie is so comfy that she’ll never want to take her off. Whether she is traveling, running errands, or just lounging around, Sofie is the perfect companion. Other features of the ‘Sofie’ Wedge include a microfiber lining, a generous wide toe box, a removable wool-lined EVA insole with arch support, and a medium width that can accommodate a variety of foot shapes. They have a 1.25″ heel height wedge and .75″ toe platform and are made in Portugal. ‘Sofie’ comes in a variety of nice colors. Retails for $149 at stegmannusa.com.

VAHDAM Advent Calendar 2023

Lace

This holiday season, VAHDAM India has something for everyone. Whether you’re shopping for Christmas or Hanukkah, gifting your special mompreneur something cozy and delicious is a fantastic gift she’ll love. VAHDAM India packages their teas and spices fresh from the farm and ships them globally, ensuring the highest quality products, while maintaining an accessible price point. The VAHDAM India Loose Leaf Tea Advent Calendar is the perfect gift for tea lovers! A delightful surprise awaits Mom every day as she unravels a diverse selection of pure & exquisite teas featuring an array of 24 flavors, including Original Chai Spiced Black Tea, Vanilla Chai Spiced Black Tea, and Turmeric Ginger Herbal Tea Tisane (to name a few). With its diverse selection & captivating packaging, this advent tea calendar adds a touch of magic to your countdown. Retails for $14.99 at The VAHDAM Amazon Store.

Simple Wishes SuperMom™ Skin-to-Skin Nursing And Pumping Bralette

leader

Simple Wishes offers breastfeeding mothers wardrobe options that simplify their lives and generally make the hard parts easier – like pumping at work or breastfeeding discreetly on the go. Their clothing features fabrics that are soft and breathable, stretch, and, recover well and are easy-care and machine-washable. Simple Wishes SuperMom™ Skin-to-Skin Nursing And Pumping Bralette offers Mom soft, breathable skin-to-skin nursing and pumping support, day or night. This bra features their patented dual-function SimpleClasp™, enabling her to undo one clasp to breastfeed or pump hands-free. Its mindful and unique design equally balances the health of her breast with the support of the pump. The pump support cup liner secures a pump without placing too much harmful compression, which is a leading cause of clogged ducts, on your breast tissue. It comes in a couple of soft colors that Mom will love! Retails for $38 at simplewishes.com.

Umami Bento Lunch Box

Little Partners

Mompreneurs are often on the go, so offering her a practical Umami Bento Lunch Box she can use to transport her lunch and snacks is a mindful gift she’ll love! Umami Bento Lunch Boxes come in several color combinations and are perfect for her to enjoy healthy portions anywhere! They’re 100% leakproof and their silicone seals and straps ensure no food or liquid ever spills from any layer. Each 40 oz Umami Bento Lunch Box is dishwasher-safe and includes a set of wooden cutlery (also dishwasher-safe) and two screw-top sauce jars for optional convenience. This means she can use her bento for salad dressing, sauce, nuts or spices! Retails for $39.99 at the Umami Store.

The post Holiday Gifts Expectant Mothers Will Love appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/holiday-gifts-expectant-mothers/

Purify Your Home Office With Laurastar’s IZZI Plus Steamer

Home Business Magazine Online

In running a business from home, you want to make sure your environment is supportive of good health which in turn has a positive outcome for your business. A healthy environment reduces the risk of you and any in-house employees getting sick, which could put business tasks at a standstill. An effective way to clean your environment without chemicals is to use steam. This is because steam cleaning uses temperatures greater than 265°F to purify and sanitize a plethora of surfaces. Laurastar is a Swiss brand that offers effective steamers to sanitize and clean clothes, surfaces, and fabrics keeping your environment clean and your business clothes looking fresh. With Laurastar’s innovative IZZI Plus steamer, you can steam away germs, bacteria and more from the surfaces in your home and home office, providing a healthier environment for your family, in-house employees, and yourself.

Who is Laurastar?

Laurastar is a Swiss brand that has always, since it was founded, made respecting your clothes, fabrics and the environment the top priority. For this reason, Laurastar constantly innovates its products so your clothes and fabrics stay beautiful and your environment stays clean and pure. This is all thanks to the hygienic qualities of Laurastar products’ steam. Each Laurastar product is designed to be long-lasting, ensuring your investment in your health and home.

Laurastar products are tried and true. For over 30 years, Swiss maternity wards have used Laurastar products because they trust the effectiveness of steam. They use and recommend Laurastar systems to iron and purify clothes provided for newborns. Laurastar products also have “Allergy UK” approval, a label awarded by top specialists and professors certifying that the brand’s products are effective for people with allergies, sensitivities and intolerances. This is also a plus if any of the people under your roof are susceptible to such.

Laurastar's IZZI Plus
Laurastar’s IZZI Plus is the powerhouse steamer to clean your home office and home.

What is IZZI Plus?

Laurastar’s IZZI Plus is a textile and hygienic steamer that efficiently and naturally steams your clothes and disinfects your home and home office. Thanks to the power of its Dry Microfine Steam (DMS), IZZI Plus instantly removes creases on all textiles, from your business clothes to soft furnishings like sheets and curtains. IZZI Plus even handles the most delicate of fabrics so it will be an excellent alternative to dry cleaning some of your favorite clothes. This ensures your business clothes are presentable, and your home office textiles are purified. IZZI Plus can be used by anyone as it is very user-intuitive and easy to set up and get started with.

IZZI Plus’ superheated steam is powerful and quick and works perfectly on rugs, desk tops, pillows, sofas, cushions, cabinet countertops, door knobs, laptop bags, and so much more around your home office. Regarding products around your home, IZZI Plus can purify stuffed animals, kitchen countertops, shoes, bedding, upholstered furniture, wooden surfaces, coats, pet beds, and so much more. At 11lbs, it is easy to carry around to sanitize anything and everything one might come into contact with. In filling the water tank, you only need to remove it to refill. This means your iron does not need to be disrupted as you refill the water.

IZZI Plus includes a textile guard, which you easily attach to the steam iron when purifying fabrics. It also comes with a surface guard, which you use to steam clean hard surfaces. To keep your hands protected while you change the guards, you’ll also have a protective glove. Lastly, so you can use your IZZI Plus with tap water, you’ll receive 1 anti-limescale filter.

chemicals
Laurastar Dry Microfine Steam (DMS) purifies textiles naturally without the use of chemical products.

What is Laurastar Dry Microfine Steam (DMS)?

The Laurastar Dry Microfine Steam (DMS) is the powerhouse method of cleaning behind IZZI Plus’ exceptional functionality. DMS purifies textiles naturally and durably without using chemical products. More than 99.999%* of bacteria, fungi and dust mites as well as odors are effectively eliminated. Laurastar DMS leaves fabrics perfectly dry, allowing little chance for microorganisms to breed. It’s an ideal and eco-responsible way to keep your children and babies’ laundry, your employees’ environment, and your own home office perfectly pure and clean. Steaming fabrics with IZZI Plus must be done at a distance of 1 inch or less.

How Does the Laurastar IZZI Plus steam work? 

Laurastar steam is generated in the boiler and the steam is heated to 284°F with a pressure of 50psi. In the process of superheating, it transforms into gas/steam. Then, when the steam enters the iron, it superheats again! This is where it becomes micro-fine water molecules in a gaseous state and it can be considered ‘dry’ because it no longer contains water in liquid form. Finally, the dry steam exits through the small holes of the iron with a speed of 50 ft/s, allowing the water molecules to penetrate deep into fabrics (even the most delicate). The energy of this process kills 99.999% of germs, fungi and viruses it comes into contact with, leaving the textiles and fabrics looking fresh.

laurastar's izzi plus
Laurastar’s IZZI Plus increases your clothing’s longevity.

Reasons to Choose Laurastar IZZI Plus for Your Home Office and Home

Laurastar’s IZZI Plus first and foremost keeps your home and home office environment clean and pure. Heat treatment has proven to be effective in eliminating germs, particularly where it isn’t easy to use detergents such as upholstered office furniture, blankets, or bedding. Steaming is a great alternative to the use of chemicals, especially for those with sensitivities and allergies. This also reduces the need to purchase different products to clean and sanitize different surfaces. IZZI Plus handles them all. And because your home office is near your family, you’ll appreciate that you can clean without exposing your loved ones to these chemicals.

Another reason to choose Laurastar’s IZZI Plus is to reduce the chance of Coronavirus spreading in your home office and home. If you or any in-house employees contract COVID-19, your business productivity can slow to a halt, putting stress and pressure on your business. Coronavirus is one of the many viruses that IZZI Plus is successful in eliminating. You also do not want to be the one to spread the virus to anyone you do business relations with. Purifying your clothes, textiles around your home office and surfaces people may come in contact with reduces the chance this virus exists and spreads.

Additionally, IZZI Plus helps business owners make that great first impression by refreshing their fabrics. When having business meetings in-house, the last thing you wants is an unpleasant smell making an impression or distraction. Business owners will appreciate that IZZI Plus removes unwanted odors from their home office and home. The power of steam will also soften your fabrics because as it leaves the iron it penetrates effectively and uniformly. This means the fabrics of your office will be comfortable and attractive to any of your office visitors.

Laurastar’s IZZI Plus keeps your wardrobe looking fantastic and increases your clothing’s longevity. Steaming is easier on your fabric’s fibers than regular ironing, as direct heat and fiber pressure are not being used. With steaming, you won’t get the wear and tear you get with ironing your clothes. Also, steaming not only removes wrinkles but keeps your garments fresh by eliminating odor-causing bacteria. This means you don’t need to wash or dry clean your garments as often, which in turn increases their longevity. This benefit of steaming can save you money in the long run (fewer dry cleaning trips, fewer clothing purchases).

Laurastar’s IZZI Plus Steam Cart

Eugene Izzi

Laurastar’s IZZI Steam Cart is an additional product available to help with steaming your clothing. It hooks right up to the IZZI Plus offering you an easier and faster way to smooth your clothing. Its base is heat-resistant and designed to handle a warm IZZI steamer. Laurastar’s IZZI Steam Cart features a height-adjustable rack that has a convenient hook to hang your clothing and items to be steamed. It’s very easy to handle and you can move it around your home just by pushing and pulling it around. When you’re ready to store it away, the 7lb steam cart folds up effortlessly.

Conclusion

Steam cleaning is an ideal method to keep your home office and home clean and healthy. With Laurastar’s IZZI Plus Steamer, you can achieve the perfect clean you are looking for. Its superheated Dry Microfine Steam (DMS) makes the IZZI Plus powerful, quick, and expansive. It will eliminate 99.999% of bacteria, viruses, and fungi which will provide a healthier environment for those who work in or visit your home office. IZZI Plus also terminates 100% of dust mites, bed bugs, clothes moths, lice and pet dander. Because of its ergonomic shape, it’s easy to maneuver around your spaces and when you’re ready to store it away, it folds away effortlessly. With IZZI Plus, your clothes will have zero creases and they will be refreshed. Laurastar’s IZZI Plus is a home office essential that will work for you to keep your environment pure and your clothes refreshed.

The IZZI PLUS is available to purchase on laurastarus.com

The post Purify Your Home Office With Laurastar’s IZZI Plus Steamer appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/purify-home-office-laurastars-izzi-plus-steamer/

SEO outcomes vs. SEO outputs: Understanding the difference

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? 

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. 

A myopic focus on inputs, outputs, and details that may or may not move the needle often leads SEOs to miss the forest for the trees.

A simple mindset shift can make a massive impact on your work as an SEO. Focusing your SEO program on outcomes vs. outputs while effectively communicating those outcomes to the right stakeholders can drastically improve your ability to drive results. 

SEO outputs vs. SEO outcomes: How do they differ?

Outputs refer to the tangible and measurable deliverables produced from SEO efforts. 

The outcomes are the effects of those outputs as they relate to a business goal, such as increasing new customers. These desired outcomes could include:

  • Increased brand visibility online.
  • Higher conversion rates from visitors to customers.
  • Better user experience on a website.
  • Ultimately, more revenue for a business. 

Another way of thinking about outcomes is considering the problems to be solved: will solving the problems ultimately achieve the goals set forth by the business?

When building an SEO strategy, it is critical to focus first on the desired outcomes and then on the outputs needed to achieve those outcomes.

Merely tracking outputs, without an eye on the larger business objectives, can sometimes miss the mark in achieving company goals.

Dig deeper: SEO KPIs to track and measure SEO success

Examples of SEO outputs

With any SEO effort, it’s important to understand the work that needs to be done in a quantifiable way and then to implement early channel signal indicators so as to understand that efforts are having an impact.

For example, if we work on an ecommerce site that sells socks with 100 pages:

  • Optimizing 50 of those pages in a first pass is a measure of input. 
  • The ranking increases for those pages are an output.
  • The new customer growth resulting from those improvements is an outcome. 

Here are examples of common SEO outputs:

Traffic metrics

  • The growth of organic visitors to a site, as measured through metrics like page views and sessions, serves as a primary indicator of the website’s visibility in search. 
  • Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest.

Ranking

  • The positions your keywords have in the search engine result pages (SERPs) directly correlate to your site’s potential to attract organic traffic. 
  • Tools like Semrush or Moz can help track and analyze these rankings.
  • The number and quality of backlinks pointing to a site reflect its perceived value and authority in the digital ecosystem. 
  • Tools like Ahrefs can aid in monitoring backlink profile, ensuring a healthy, growing link portfolio.

Technical SEO metrics

  • Metrics like site speed, numbers of 404/301 errors, pages without canonical tags and other technical scorecard metrics play a role in user experience and search engine ranking. However, reducing these numbers is not always correlated with performance increases. 
Examples of SEO outputs

Examples of SEO outcomes

SEO outputs are the stepping stones – SEO outcomes are the destination. 

Outcomes mirror the long-term value and impact that our SEO strategies imprint on the business landscape.

Organic conversions

  • Conversions generated via organic traffic are a direct indicator of the effectiveness of SEO efforts. 
  • Conversions can be the primary KPI for lead generation businesses, and often is a secondary goal for ecommerce.

Customer retention

  • Retaining customers over a period of time signifies the enduring value that the website offers. 
  • Retention can be measured through analyzing repeat purchasers and LTV.

Brand awareness

  • Organic search efforts contributing to brand recognition are a significant SEO outcome, but also difficult to measure.

Market share

  • Assessing our share of organic traffic in relation to competitors provides a reality check on our market standing as well as the total market opportunity. 

Revenue growth

  • The revenue growth attributable to organic traffic is perhaps the most important outcome and should be the primary focus for most campaigns.
Examples of SEO outcomes

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Measuring and reporting on what matters

While “measure everything” is a great credo to live by, “report on everything” is not.

As a channel expert, you live in the data, but the stakeholders whose favor you need do not.

Stakeholders are busy with many other things, with their time and priorities in demand. Your initiatives will get lost if you do not report on what matters. 

Critical attention from decision-makers is why it is so important to measure and report on what really matters to organizations. 

The table below shows the KPIs and OKRs that people at each level of an organization may be interested in learning about from an SEO. 

KPIs and OKRs per role

These are general KPIs and OKRs for each role, and they can vary based on the specific nature of the business, industry, and organizational goals. 

Ultimately, at each level of the organization KPIs and OKRs support those of the CEO.

Dig deeper: How to determine the SEO metrics that matter

Mapping your SEO work to outcomes that support organizational OKRs

One of the best things you can do to enrich any client relationship or interdepartmental, internal-stakeholder relationship is to ask questions that drive at the heart of your partner’s or colleagues’ goals.

Your mission is to help them achieve their mission. If you can clarify that while asking the right questions, opportunity and growth unlock. 

Ask your colleagues or partners what objectives are on their roadmap. Ask the same for the CEO and the leadership team. Understand the goals for the year and the quarter. Then, in planning your SEO efforts, ensure you align with those goals. 

Outcome-driven SEO gets bigger results, sometimes faster than SEO focused on a volume of outputs and checking boxes.

Ultimately, SEO roadmaps that are outcome-driven and align with organizational goals tend to be the ones that get executed and fully implemented, thus delivering the full benefit of the work. 

The more you align your SEO roadmap to the shared vision of the team you are a part of, the more partners you can get on board to help you. 

Dig deeper: How to create SMART SEO goals (with examples)

Putting this into action

Identifying outputs from outcomes is critical for SEOs to align their strategies with overarching business objectives.

While channel metrics like keyword rankings, impressions, and even clicks are all measurable impacts and outputs of SEO, it is ultimately outcomes that businesses are after.

By shifting the focus of your work from output-focused to holistic and impact-oriented, you will align your work with the business objectives.

An outcome-driven approach to SEO prioritizes what matters to an organization while ensuring that the work that gets prioritized is robust and focused. Meaningful results will follow!

By intertwining SEO roadmaps and efforts with organizational goals and meticulously mapping them to desired outcomes, SEO can demonstrate its true potential as a tool that holistically propels businesses toward achieving their true north goals.

The post SEO outcomes vs. SEO outputs: Understanding the difference appeared first on Search Engine Land.

Original source: https://searchengineland.com/seo-outcomes-vs-seo-outputs-understanding-the-difference-433481

DIY or Hire a Handyman: The Home Office Maintenance Dilemma

Home Business Magazine Online

In the realm of home businesses, the surge in the number of people working from their private quarters has underscored the need for functional, well-maintained home office spaces. Whether you’re based in Singapore or operating internationally, inevitable questions arise about office maintenance. Should you roll up your sleeves and dive into the DIY world, or is hiring a professional handyman in Singapore the smarter call? This dilemma is particularly poignant when considering the installation of essential equipment like a home backup generator or handling tools like a cordless drill.

Understanding Common Maintenance Tasks

Every home office has a set of common maintenance tasks, crucial for ensuring a smooth, uninterrupted workflow. These range from simple fixes like patching up wall holes, taking care of squeaky doors, and managing tangled cables, to more complex projects like installing shelves, fixing electrical outlets, or setting up a home backup generator for those unexpected power outages.

The DIY Approach

For those who are handy and have a good set of tools, including the ever-essential cordless drill, taking the DIY route can be tempting. It offers a sense of control, immediate attention to emerging problems, and can be cost-effective, eliminating the third-party charges that come with professional services.

However, it’s vital to honestly assess your skills, the complexity of the task, and the potential risks involved. For instance, while it may be easy to assemble a new desk or fix a leaky faucet, incorrect handling of more sophisticated equipment like your home backup generator can lead not only to damage of the device but also to potential safety hazards.

Hiring a Professional Handyman

Sometimes, the wiser decision is to hire professional help. When searching for Handyman Services or local services in your area, you’re likely seeking a skilled individual capable of handling a diverse range of tasks, often more efficiently and quickly than you could yourself. These professionals are equipped with the necessary tools, experience, and understanding of local regulations.

For more complex, time-consuming tasks, or those that require a specialized skill set, the investment in professional handyman services pays off in high-quality, reliable results. You also gain peace of mind knowing that your home office meets all safety standards, which is especially important in setups that require reliable power solutions, like maintaining a home backup generator.

Balancing Costs and Benefits

One primary consideration in the DIY versus hiring debate is cost. DIY may seem cheaper initially, but you must factor in the cost of purchasing tools like a high-quality cordless drill, materials, and the value of your time. Mistakes can be expensive to rectify and can pose safety risks.

Conversely, while hiring a handyman involves service charges, it provides certain assurances in skill and efficiency. When you factor in the potential one-time investment of complex installations or repairs, hiring a professional from a reputable Handyman Singapore service or one in your locality often makes more financial sense in the long term.

Time Is Money for Businesses

When deciding, consider the task at hand. Is it within your skill set, and do you have the necessary tools? If it involves complex wiring or installation like a home backup generator, professional services might be your best bet for a safe and correct job. For tasks that require a quick fix with a cordless drill, perhaps a DIY approach is adequate.

Also, assess the time you can allocate to these tasks. For busy professionals, time spent on maintenance is time away from their business activities. It might be more economical to hire a handyman service to handle office upkeep while you focus on growing your business.

Factors to Consider When Selecting a Good Handyman

Finding the right handyman for your home office repair or renovation requires a clear project definition, diligent research, and thorough vetting. Start by detailing your project’s specific needs, helping you communicate effectively with potential candidates. Tap into your network for recommendations to find tried-and-tested professionals and bolster this with online reviews for a broader perspective. Verify your handyman’s credentials, ensuring they possess the necessary licenses and insurance, particularly for complex tasks. Experience is paramount, so delve into their professional history and ask for references to confirm their capability to handle your specific project efficiently and reliably.

The selection process further involves obtaining multiple quotes, allowing you to understand standard pricing but cautioning that the lowest estimate doesn’t equate to the best service. Assess the handyman’s professionalism through their punctuality, communication clarity, and organizational skills, all indicative of the work quality you can expect. Inquire about work guarantees, as a warranty can be your safeguard against future issues. Before committing, negotiate a comprehensive contract that defines the work scope, budget, timeline, and payment schedule, securing both parties’ expectations and responsibilities.

Maintaining transparent communication throughout the project duration is integral to its success. A competent handyman will respect your input, offer insightful suggestions, and provide regular updates, fostering a collaborative relationship. This thorough approach in choosing a handyman not only minimizes potential frustrations but guarantees exemplary workmanship that will stand the test of time, making your investment worthwhile. Remember, a handyman who meets these criteria is invaluable, especially for continuous home office upkeep.

In conclusion, maintaining a functional, efficient home office is an ongoing necessity for home-based professionals. Deciding between DIY and hiring a handyman service comes down to an honest evaluation of your abilities, tools, time, and the nature of the maintenance task. Whether you’re in Singapore or elsewhere, creating a balance that ensures your home office is a safe, comfortable, and productive place to work is the key to successful home business operations.

The post DIY or Hire a Handyman: The Home Office Maintenance Dilemma appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/diy-hire-handyman-home-office-maintenance/

Holiday Gifts Expectant Mothers Will Love

Home Business Magazine Online

The weather is cooling, leaves are falling, and you’re watching the holiday decor begin to peep through. With the holidays just around the corner, you are likely seeking gifts perfect for your friends and families. It can be daunting and time-consuming to find those perfect gifts for everyone on your list in the stores and shopping malls – where do you begin? We’re here to help! If there is an expectant mom or mom of newborns or small children on your list, we’ve got a great list of products just for her. From newborn essentials to beautiful fashions to products that help with postpartum healing, below are holiday gifts expectant mothers will love.

The Pearl Source 7.0-7.5mm Hanadama Akoya Round Pearl Stud Earrings

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The Pearl Source has been a recognized leader for online pearls for more than 20 years. The owner of The Pearl Source, Leon, is a seasoned professional in the industry, coming from a family with a profound heritage in pearl craftsmanship and sourcing. Leon’s natural passion and expertise ensure the brand’s industry prominence by prioritizing only the finest quality pearls, exceptional service, and an outstanding shopping experience for every single customer. The Pearl Source’s only focus is pearls and they’re one of the largest importers of Freshwater, Akoya, Tahitian and South Sea pearls worldwide. They also pride themselves on exceptional customer care.

The Pearl Source 7.0-7.5mm Hanadama Akoya Round Pearl Stud Earrings are exceptional, delicate earrings your special mompreneur is sure to love. Hanadama, meaning ‘Flower Pearl,’ represents the highest quality available in Japanese Akoya Pearls, certified by the Japan Pearl Science Laboratory. Only approximately 2% of the annual Akoya cultured pearl harvest qualifies for the Hanadama Grade. These beautiful Akoya pearl earrings range between 7.0-7.5mm in size and consist of two beautiful and extremely lustrous Hanadama-certified pearls. Known as the ‘icon’ of cultured pearls, Akoya pearls have graced the necks, ears, fingers, and wrists of women for decades. The Pearl Source imports their Akoya pearls from the saltwaters of Japan, grown in the Pinctada fucata oyster. You can choose a White Overtone, a Rose Overtone, or an Ivory Overtone for the pearls and from 14K White Gold or 14K Yellow Gold for the hardware. Retails for $299 at thepearlsource.com.

SnüzPod⁴ Bedside Crib White

Akoya

A bedside bassinet is a holiday gift any expectant mompreneur will love. Having a bedside bassinet for her baby is a perfect solution for keeping the baby close while at the same time providing him or her with their own space to sleep soundly and safely. Snüz was created in 2014 with the vision of providing stylish sleep solutions for parents. Their SnüzPod⁴ is the UK’s best-selling bedside crib, and it is now available in the US!

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SnüzPod⁴ is now even more breathable thanks to its innovative NEW ComfortAir system, with unique air-flow vents, machine washable mesh liner, and improved base ventilation, helping to regulate mom’s baby’s temperature for a good night’s sleep. Safety tested to the latest Bedside Crib Standard, SnüzPod⁴ is a sturdy, dependable alternative to other cribs on the market. You don’t need to worry about whether or not it will fit your special mompreneur’s bed as it fits more beds than any other bedside crib. SnüzPod⁴ is crafted with care to ensure only the best experience for parent and baby. SnüzPod⁴ includes a premium quality mattress, with a breathable cover that can be removed and machine washed. Additionally, this fantastic bassinet features a ‘Reflux Leg’ to help soothe symptoms a baby may experience, a rocking stand to rock the baby to sleep, and a lift-off bassinet for use around the home. She’ll love being able to remove the bassinet and bring it into her home office as she needs. SnüzPod⁴ comes in a variety of color variations. Retails for $299 at snuz.com.

LaB.OTANiCA Mama Divina Bundle

Belly

Give that expectant mompreneur in your life the gift of nourishment and pampering this holiday. LaB.OTANiCA’s Mama Divina Bundle was divinely created for the expectant mama from pregnancy through postpartum. This set includes two essential products: Mama Glow Divine Belly Oil and Lunar Hair Potion. Her skin and hair will glisten with this duo to address common issues during this time, like skin elasticity, stretch marks, and hair loss.

The LaB.OTANiCA Lunar Hair Potion is a dreamy formula carefully crafted to nourish hair follicles as well as soothe and condition the scalp. For her hair, it enhances shine, controls frizz, tames flyaways, and reconditions hair from heat and environmental damage. Additionally, this product offers support to anyone struggling with hair loss, such as from hormonal changes occurring in post-partum. The LaB.OTANiCA Mama Glow is a luxurious non-toxic belly oil formulated to improve the elasticity, tone, and firmness of the skin during this glowing and growing time. It’s known to enhance collagen production, smooth skin texture, reduce inflammation and help minimize stretch marks. She’ll love the gift of self-care and confidence during pregnancy and postpartum with LaB.OTANiCA Plant Magic’s Mama Divina Bundle! Retails for $121 at labotanicaplantmagic.com.

Hayden LA Soft Wave Print Dolman Sleeve Dress

botanical products

Hayden Los Angeles is a family-run inclusive apparel brand designed in LA with women in mind who enjoy fun, feminine, casual to boho styles. From baby showers, gender reveals, baby moons, and more Hayden Los Angeles has adorable maternity must-haves. These dresses come in flowy, loose silhouettes making them perfect to seamlessly transition from maternity to motherhood! The Hayden LA Soft Wave Print Dolman Sleeve Dress is a fantastic gift, as it will complement her growing bump and flatter her post-partum. The Soft Wave Print Dolman Sleeve Dress features wave print fabric, dolman sleeves, and side seam pockets. This is the beautiful dress she’ll be able to use for years to come. Sizes are available in small – 3XL. Retails for $62 at haydenla.com.

MORI Recycled Waterproof Padded Snowsuit

Brooklyn

MORI believes that every moment is worth embracing; from the sleep-deprived times to the snuggles fuelled by laughter, each moment is a magical milestone for a family. At MORI they create products that help to welcome a baby into the world and beyond, with a gentle touch from sustainable materials. Their products use the softest organic fabrics to give mom and baby the highest-quality products, which are made with a family’s well-being in mind.

MORI’s Recycled Waterproof Padded Snowsuit is a handy all-in-one that keeps the cold & wet at bay. It’s made from recycled materials with plant-based padding which is lightweight but warm. Extra coziness comes from the faux fur lining on the hood and body. It features Sorona Aura padding, made with partially renewable plant-based ingredients. It is also waterproof and windproof so the baby will be protected in even the harsher climates. The snowsuit is designed with a double zip front to help get your little one in and out without fuss. Its removable mittens and booties mean it can be worn with wellies too. It comes in two soft neutral tones your special mompreneur will love. Retails for $99.50 at us.babymori.com.

Samuel Hubbard Women’s Sunset Premium Leather Sneakers

California

Functional & fashionable sneakers make the perfect gift for any mom-to-be on your list. Sneakers from Samuel Hubbard provide all the comfort without sacrificing style or quality. Samuel Hubbard shoes are handcrafted in Portugal and use the finest materials, such as the softest, most luxurious leathers. Their skilled artisans bring Hubbards to life. They combine technology and scientific curiosity with generations of expertise.

The Samuel Hubbard Sunset Premium Leather Sneakers are soft leather and nubuck sneakers that move with mom’s feet. They are the right mix of sophisticated and casual, perfect for bringing a laid-back California vibe to any outfit, from jeans to shorts, skirts to a maxi sundress. They offer a more narrow toe that brings a modern, youthful and sophisticated look. Comfort is no question with the Sunset Sneakers. They start with a lightweight EVA sole designed and engineered for walking. Then, they are topped off with incredibly soft, genuine leather or nubuck, with details hand-stitched by artisan craftsmen in Portugal. They come in Taupe, Black, Blue Nubuck, or White leather. Retails for $185 at samuelhubbard.com.

Lo & Sons Seville Aire Tote

cellular telephone

Mompreneurs carry heavy loads when traveling. Not only do they need all of their business essentials, but they need all the necessities for their little ones. This holiday season, give that special mompreneur in your life a bag that does it all. Lo & Sons is a Brooklyn-based maker of premium sustainable travel bags: totes, backpacks, duffle bags, fanny packs, crossbody bags, wallets, accessories and more. Lo & Sons bags are known for being stylish while at the same time extremely functional, multi-purpose and durable.

Chanukah

Lo & Sons’ Seville Aire Tote will support your special mompreneur on all her travels, whether they’re intercontinental or going between daycare drop-offs and the office. The Aire is a travel-ready tote in a sleek, lightweight nylon with straps and trims made from a buttery leather known for its adaptable shape. Its lightweight, fine-weave, water-resistant nylon is ideal for the frequent traveler. It features a built-in sleeve that slides onto any roller suitcase for fuss-free travel.

The Aire is designed to help mom make the most out of her space in that “one personal item” she gets on her flights. It has a secure, spacious front pocket giving her easy access to all her essentials while on the go. But that’s not the only pocket – there are plenty! Thoughtfully designed compartments keep her documents, devices, and other essentials organized. Inside the Aire is also a padded laptop sleeve to protect her beloved tech. (The tote comes in two sizes to accommodate 13” and 15” screens.) And she’ll love that it fits easily under the seat in front of her. Retails for $478 at loandsons.com.

The innovative Lo & Sons Seville Aire Tote is a bag that can accompany her for years to come. It features Lo & Son’s signature Shell+ Design system. Each bag with Shell+ Design has an inner bag and an exterior shell that can be swapped for other shells. The Seville comes fully assembled with an inner bag and nylon shell. Additional shells are available for purchase separately.

DESERI PARIS Clutch

chemical emissions

DESERI was created to introduce the luxury handbag lifestyle so many deserve, black woman-owned, at a reasonable price point. Every DESERI handbag is designed with a threefold impact in mind: unmatched versatility, unapologetic confidence, and unmistakable style. From business boardrooms to fun weekends, every DESERI handbag is designed to make women feel their best – because when she looks good, she feels good, and when she feels good, anything is possible.

Christmas

The DESERI PARIS Clutch is stylish, sexy, and versatile and will go with just about anything in your special mompreneur’s closet. As a mom and an entrepreneur, a clutch is a great gift she can use for those quick out-of-the-house appointments, errands, and evening outings. She’ll love the confidence this beautiful clutch brings her on her daily journies. Made from smooth and luxurious leather, Paris is the perfect day-to-evening clutch. It has all the functionality of a wallet on the inside and all the fun appeal of your best evening bag on the outside. This design is the perfect union of Trend and Functionality.

Paris features two choices of wristlets (a leather and a signature DESERI chain wristlet) so she’d never get bored of styling it with her favorite outfits, no matter how casual or dressed up. She’ll find eight card slots, a cell phone storage, a zipper closure, and a zipped coin and bill pocket. This beautiful wristlet clutch comes in pink and brown, is made of 100% calf leather, and is made in Spain. Its dimensions are Height: 4.75in. Width: 8in, and Depth: 1in. Retails for $375 at deseri.com.

Bujjify The Newborn PlayRig

comfy and cozy products

Give the gift of Bujjify’s The Newborn PlayRig that offers mom a little bit of everything for her newborn’s development and engagement! Bujjify offers a hassle-free solution for parents and loved ones seeking high-quality, safe and age-appropriate toys that would promote a child’s development. The Newborn PlayRig promotes vision development with high-contrast themes, hearing development with soothing rattles, tactile development with various textures to touch, and offers little ones a great start on their developmental journey. This set includes:

  • High Contrast Mobile (promotes visual stimulation, brain connections, reaching)
  • Silicone Ring Bear Rattle (sound and vision tracking and grasping)
  • Elephant Plush Toy (companion develops imagination, provides emotional comfort)
  • Self-Standing Flip Book (enhances the attention span of baby during tummy time)
  • EasyWrap Swaddle Sack (1 GOTS-certified organic cotton swaddle for easy swaddling)
  • Stroller Rattle (on-the-go toy with crinkle, plush textures, and rattle for entertainment)
  • High Contrast Cards (boosts baby’s visual development)
  • My First Story Book (cute relatable board-book story to boost vocabulary development)
  • Milestone Cards (capture baby’s 1st and 2nd monthiversary photos with these cards)
  • Bujjify’s ‘Digital Parents Guide’ (guide including developmental insights, toy introductions, play activities, and more)

Retails for $74.99 at bujjify.com.

Little Partners The Learning Tower®

Cultured pearl

A great gift for when your special mompreneur’s child is older and can stand/walk is The Learning Tower® by Little Partners®. The Learning Tower has been carefully designed to provide a secure environment to stimulate a child’s imagination and allow it to blossom. It is the ORIGINAL Learning Tower providing safety and versatility not found with traditional step stools. It fits flush against counters for safe access. Your special mompreneur will love that is GREENGUARD GOLD CERTIFIED* meaning The Learning Tower has undergone rigorous scientific testing for over 10,000 chemical emissions and VOCs.

By raising a child safely up to counter height, The ORIGINAL Learning Tower nurtures a child’s innate desire to be independent and to participate alongside parents and siblings. For children, the world is a magical and curious place. They learn by mirroring Mommy and Daddy with the ultimate goal of being able to “do it myself”. The Learning Tower® allows them to feel like an active member of the family, fully engaged in the learning and creative process. It features two steps and large openings making climbing in and out easy. Its large platform provides plenty of space for one or two children and adjusts easily without tools. Its four-sided railings provide security while allowing independence to climb in and out of the tower. Retails for $199.99 at littlepartners.com.

City Treads Super-Soft Organic Cotton Footless Zip Footie

Darrellene

City Threads creates simple, timeless basics that children can wear year after year. Their high-quality fabrics mean clothes hold their shape, even after dozen of washes. This means City Threads pieces can be worn and washed many times and handed down in the future. City Threads products come in a wide variety of colors so mom can easily mix and match.

The City Threads Super Soft Organic Cotton Footless Zip Footie features smooth zipper action, making diaper changing easy. This Los Angeles locally knit and dyed 100% organic cotton baby rib allows for airflow to the body, has a nice weight, a soft feel, and has a good amount of stretch. It is great for those with sensitivities and allergies. All City Threads clothing is made in the U.S.A. where quality can be ensured. Retails for $46.49 at citythreads.com.

Bloomers Intimates Her Highness Briefs

DelaneyLuxury underwear from Bloomers Intimates is the perfect way to make her feel confident and sexy, while still providing all the coverage she desires as a newborn mom. The Bloomers Intimates Her Highness Briefs are full-coverage, high-waisted panties and come in their fierce Cougar Lace and their romantic Queen’s Lace. These briefs smooth curves without constricting and their scalloped edge disappears under clothes. Their full-rear coverage stays put and won’t ride up. They feature soft, 4-way stretch lace for maximum comfort and the full-size gusset is made from 100% cotton. They come in a variety of soft, attractive colors. Retails for $38 at bloomersintimates.com.

Jhula The Honor Loungewear Set

Divina Bundle

Designed for moms, by a mom, Jhula’s styles are intentional, thoughtful and versatile. All of their women’s products are designed with the goal that your special mompreneur will continue to wear them through pregnancy and beyond. Jhula also makes children’s styles, which are meant to be soft, fun, durable and have no frills. This means they’re perfect for school, the park, the plane – pretty much anywhere.

Jhula’s The Honor Loungewear Set will take mom through her day with ease and comfort. It’s buttery soft and cool enough for pajamas, yet stylish enough for that Target run. The Honor Lounge Top is incredibly soft and the loose, flowy fit feels great on a mama’s fluctuating body. It features invisible side zippers for nursing access, taking her decision-making out of what to wear while breastfeeding, allowing her to stay present in all the wonderful moments of early motherhood. Jhula’s lounge pants are a no-brainer before, during and after the baby. They feature an adjustable drawstring, and the high-waisted design is intentional, so as not to interfere with a C-Section incision. The fabric is 96% Viscose and 4% Spandex and it features pockets big enough for a cell phone. Retails for $112.20 at myjhula.com.

Slow North Merry + Bright Candle

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Slow North intentionally crafts all-natural, botanical products made to complement whole living. They create the finest plant-based, soy-wax candles for any space. From their 100% essential oil fragrances to their cotton and paper wicks, their products redefine all-natural luxury. Slow North’s Merry + Bright Candle features a custom blend of northern fir, clementine and clove essential oils – designed to cheer and uplift mom’s senses. It’s warm and inviting, with notes of a local tree farm and a cozy, spiced citrus undertone. Slow North Candles are vegan and free from artificial dyes and ingredients. Mom will enjoy a lighter, naturally enticing aroma when burning a candle scented only with pure essential oils. Retails for $36 at slownorth.com.

Vitality Energy Tee

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Expectant mompreneurs appreciate gifts that motivate them to be their best selves. Vitality understands the transformative power of a perfect piece of clothing. It can boost confidence, give an attitude adjustment, or inspire mom to see new possibilities. Vitality’s Energy Tee is designed for all mom’s performance activities as well as for simply being on the go. Energy is a soft, lightweight, flexible, and seamless fabric that is engineered for comfort and breathability. It’s a raglan short-sleeved tee with minimal seams to avoid chafing and is designed to hit the top of a waistband. Vitality’s fitted tee moves with Mom through every phase of the day. This seamless short-sleeved tee is fitted yet flexible and hits at the top of the waistband. She’ll love Energy’s fabric in that it has 4-way stretch, is anti-microbial and anti-odor, sweat-wicking and fast-drying, and is UPF 50+. It comes in five attractive shades and comes in sizes 2XS to 4XL. Retails for $46 at shopvitality.com.

The Sleepy Sloth Zip Jammies – Hedge Hugs

fuss-free travel

The Sleepy Sloth is a premium sleepwear brand, specializing in a wide range of comfy and cozy products for everyone, regardless of age. Their selection includes zip jammies, two-piece jammies, blankies, shorties, and various accessories tailored to fit mom’s needs. They take pride in supplying high-quality products with great attention to detail, providing the ultimate comfort for a good night’s sleep. The Sleepy Sloth’s Zip Jammies – Hedge Hugs feature super soft bamboo fabric with an adorable autumn print your special mompreneur will love. This jammie is heat regulating, gentle on sensitive skin, and has a customized count thread to keep the baby comfortable year-round. It features mindful elements such as fold-over cuffs and double zipper for protection and convenience. Mom will love that it’s designed to fit 3 times longer than the average jammies. Retails for $36 at thesleepysloth.ca.

Darrellene Designs Lazy Susans Wood Round 15″ & 23″

Gemstones

Since 2008, Darrellene Designs has specialized in beautiful art that encourages customers and makes them smile. All of the original designs are hand-painted by founders Tommy, Darrellene and Delaney and then printed as a giclee directly to wood. Their heart-warming pieces feature touches of French art and culture making subtle, yet grand statements in your home. They have an array of styles and colors to choose from, including holiday styles such as the pictured-above Darrellene Designs Santa Claus Lazy Susan.

A Darrellene Designs Lazy Susan will make a fantastic gift to any expectant mompreneur, as it gives her a way to decorate her living spaces. She can also use it to make things convenient for her at her bedside table as she is feeding or napping. Specifically, the Darrellene Designs Santa Claus on Wood Lazy Susan is sure to add whimsical charm to her home around the holidays. There are other holiday designs to choose from. All of Darrellene Designs’ art is originally hand-painted by their family and inspired by vintage French cheese labels. If you’d rather gift your special mompreneur a beautiful non-holiday-themed Lazy Susan, they have dozens of beautiful designs to choose from. The Darrellene Designs Lazy Susan swivels ever so smoothly and are well-made and sturdy. They are proudly made in the USA. Retails for $87 (15″) and $175 (23″) at darrellenedesigns.com.

VAVA 720P Video Baby Monitor

Gold Mining

A baby monitor is a must-have for every mompreneur. They are constantly going between their home office and nursery, so having a reliable monitoring device supporting her journey is crucial to her peace of mind. VAVA’s 720P Video Baby Monitor offers your special mompreneur a large 5” HD display, a two-way talk system, and a wireless connection, helping her keep an eye on her baby, even from across the house.

In diving into the features of the VAVA 720P Video Baby Monitor, its Two-way Talk System allows mom to comfort her baby anytime, even when she’s not in the room. VAVA Baby Monitor’s rechargeable 5″ HD display allows mom to see her baby in clear 720P resolution and full detail. It stays charged for 10 hours in live-screen mode and 24 hours in audio-only mode. It also has a night vision mode, giving mom the peace of mind to check up on her baby throughout the night with VAVA’s automatic night-mode camera. It offers her seven volume levels and has noise indicator lights for real-time care, even with the screen off. Additionally, she’ll be able to zoom in 2x and 4x to get a close-up of her baby or check out details in the frame. No matter where her home office is in her home, she’ll get uninterrupted visuals with VAVA’s monitor transmission range of up to 900 feet. This fantastic baby monitor comes in white, green, blue, and pink. Retails for $179.99 at vava.com.

Belly Bandit Postpartum Luxe Belly Wrap

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Belly Bandit offers solution-based maternity and postpartum support products that were created by women for women. Doctor-recommended and mom-endorsed, their belly wraps modernized the ancient practice of belly binding and quickly turned Belly Bandit into a new mom must-have.

The Luxe Belly Bandit® Belly Wrap provides the ultimate in postpartum compression and support. This wrap is available in two heights to ensure the most customizable compression and an ideal fit for a wide range of body types. The regular wrap is designed for tall and long-waisted frames, while the petite version is best suited for petite and short-waisted silhouettes. Belly Bandit’s Belly Wrap is ultra-thin, breathable, discreet under clothes, and designed with their Stayput™ technology and SecureStretch™ fabric. Belly Bandit recommends wearing her belly wrap post-delivery as soon as she is comfortable, for a minimum of 6-10 weeks. The ideal fit for mom’s Belly Bandit® Belly Wrap is snug. The first time she wears her wrap, it may barely close which is just fine. It will be easy for her to wear this wrap under all of her clothes, business or casual. This is a gift she will love as she recovers from her birth. If you want to give her a little more flexibility in the size, you can also include their Belly Wrap Extender. Retails for $99.95 at bellybandit.com.

Wild Acorn Tie Gown

Honduras

Wild Acorn is the popular baby sleepwear line by wellness mentor and co-owner of Bowmar Fitness and Nutrition, Sarah Bowmar. The Wild Acorn line uses high-quality, hypoallergenic bamboo fabric, which regulates temperature and wicks moisture away to ensure a peaceful, comfortable rest. The line includes footies, two-piece pajamas, fold-over mittens, bundlers, and tie gowns with a wide variety of sizes available for newborns up to five-year-olds.

Wild Acorn’s Bamboo Tie Gown is an adorable newborn essential, made with your special mompreneur in mind. The easiest outfit day or night, made for gentle dressing and hassle-free diaper changes. These soft and stretchy gowns keep baby nice and warm by simply knotting the bottom to keep their tiny legs covered. It’s so simple and comfy with no snaps or tags. It comes in ‘premie’ to ‘3-6 month’ sizes. Retails for $24.99 at wild-acorn.com.

Little Unicorn Cotton Muslin Swaddle Blanket 3 Pack – Oh Deer

Honey & Roses Coffee Co.

Little Unicorn exists to celebrate the messy, exhausting, and beautiful moments that color mom’s world. They test their products before it gets to mom ensuring it is free of harmful chemicals and meets global safety standards.

Little Unicorn’s Cotton Muslin Swaddle Blanket 3 Pack – Oh Dear includes one to swaddle, one to cuddle, one to nurse! This pack features three hand-painted prints that fit your unique style, crafted in lightweight and breathable cotton muslin and get softer with every wash. Each swaddle is made of 100% premium cotton muslin, which is very soft on the baby’s skin. They’re sized at 47 in x 47 in for secure and easy swaddling of baby. Because they are lightweight and breathable, they help prevent babies from overheating. Your special mompreneur will love this gift, as muslin swaddles are a must-have for all expectant moms. Retails for $45 at littleunicorn.com.

Etta Loves Natural Rubber Sensory Bath Toys

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Etta Loves cares about babies’ development as well as the journey through parenthood. Every product they produce is tested to the highest Global standards – giving moms the confidence that Etta Loves products will always be best for the baby too. Etta Loves Natural Rubber Sensory Bath Toys are playful bath toys designed to support babies’ visual and cognitive development through their patterns, scales and colors. They’re hand-painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one. Babies will love the look and feel of the natural rubber, and they’re as good for chewing as they are for water play. They’re also fully sealed so no nasties can get in. These bath toys are suitable from birth and will be loved for years. They’re made of 100% fully-sealed Natural Rubber and are hand-painted with natural pigments. Retails for $38 at us.ettaloves.com.

Fishers Finery Women’s 100% Pure Cashmere Knit Shawl Wrap with Fringe and Gift Box

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Fishers Finery prides itself on being a wellness and self-care brand that designs and sells the highest quality clothing and household goods. Made of silk, cashmere, organic cotton, and bamboo viscose, every Fishers Finery product is the definition of luxury. Give the gift that will wrap mom in comfort this holiday season with Fishers Finery’s Women’s 100% Pure Cashmere Knit Shawl Wrap with Fringe.

Whether Fall, Winter or Spring mom’s outfit won’t be complete without this 100% Pure Cashmere Knitted Shawl from Fishers Finery’s Black Label Collection. The shawl’s cashmere is made from grade A, de-haired, 2-ply yarn. This scarf is pill-resistant, durable and generously sized at 78″ x 28″. Mom can wear it in so many ways including knotting it, wrapping it, and letting it hang. This beautiful shawl comes in a variety of attractive colors to meet her wardrobe needs. Retails for $149 at fishersfinery.com.

Honey & Roses Coffee Co. Sip Happens – Medium Roast

Japan

Mompreneurs love coffee, especially while balancing their business responsibilities and caring for a newborn. Honey & Roses Coffee Co. curated a Light, Medium and Dark Roast that might just be the best coffee your special mompreneur has ever had! Grown in Honduras on a small family farm, their coffee is some of the highest quality, sustainably sourced coffee out there. With a round body and rich tones of chocolate and citrus, Honey & Roses’ Sip Happens – Medium Roast is perfect for any coffee-loving mom. Whether she drinks her coffee hot or iced or with or without milk, this coffee makes the perfect cup at any time of day. Its tasting notes are Clementine, Milk Chocolate, and Candied Nuts. Retails for $20 (12 oz) at honeyandrosescoffee.com.

Stegmann ‘Sofie’ Wedge in Stretch Felt & Nubuck

Japan Pearl Science Laboratory

Since 1888, Stegmann has produced some of the world’s finest and most sustainable footwear. The result of their quality sourcing and production practices is a luxurious, supportive, and versatile shoe that can take your special mompreneur anywhere comfortably. This commitment to quality as well as a great attention to detail ensures Stegmann products last a long time. Mom will appreciate Stegmann shoes throughout her pregnancy as well in her post-partum as they offer an orthopedic level of comfort with features like interior padding, arch support, and a metatarsal pad.

Stegmann’s ‘Sofie’ Wedge in Stretch Felt & Nubuck features a flexible, foot-friendly design perfect for mom’s fall and winter wardrobe. The stretch felt panel accommodates most foot shapes, while the wrap-around nubuck adds a touch of elegance. The elevated heel helps with achilles tendonitis while cushioned arch support eases plantar fasciitis pain. Sofie is so comfy that she’ll never want to take her off. Whether she is traveling, running errands, or just lounging around, Sofie is the perfect companion. Other features of the ‘Sofie’ Wedge include a microfiber lining, a generous wide toe box, a removable wool-lined EVA insole with arch support, and a medium width that can accommodate a variety of foot shapes. They have a 1.25″ heel height wedge and .75″ toe platform and are made in Portugal. ‘Sofie’ comes in a variety of nice colors. Retails for $149 at stegmannusa.com.

VAHDAM Advent Calendar 2023

Lace

This holiday season, VAHDAM India has something for everyone. Whether you’re shopping for Christmas or Hanukkah, gifting your special mompreneur something cozy and delicious is a fantastic gift she’ll love. VAHDAM India packages their teas and spices fresh from the farm and ships them globally, ensuring the highest quality products, while maintaining an accessible price point. The VAHDAM India Loose Leaf Tea Advent Calendar is the perfect gift for tea lovers! A delightful surprise awaits Mom every day as she unravels a diverse selection of pure & exquisite teas featuring an array of 24 flavors, including Original Chai Spiced Black Tea, Vanilla Chai Spiced Black Tea, and Turmeric Ginger Herbal Tea Tisane (to name a few). With its diverse selection & captivating packaging, this advent tea calendar adds a touch of magic to your countdown. Retails for $14.99 at The VAHDAM Amazon Store.

Simple Wishes SuperMom™ Skin-to-Skin Nursing And Pumping Bralette

leader

Simple Wishes offers breastfeeding mothers wardrobe options that simplify their lives and generally make the hard parts easier – like pumping at work or breastfeeding discreetly on the go. Their clothing features fabrics that are soft and breathable, stretch, and, recover well and are easy-care and machine-washable. Simple Wishes SuperMom™ Skin-to-Skin Nursing And Pumping Bralette offers Mom soft, breathable skin-to-skin nursing and pumping support, day or night. This bra features their patented dual-function SimpleClasp™, enabling her to undo one clasp to breastfeed or pump hands-free. Its mindful and unique design equally balances the health of her breast with the support of the pump. The pump support cup liner secures a pump without placing too much harmful compression, which is a leading cause of clogged ducts, on your breast tissue. It comes in a couple of soft colors that Mom will love! Retails for $38 at simplewishes.com.

Umami Bento Lunch Box

Little Partners

Mompreneurs are often on the go, so offering her a practical Umami Bento Lunch Box she can use to transport her lunch and snacks is a mindful gift she’ll love! Umami Bento Lunch Boxes come in several color combinations and are perfect for her to enjoy healthy portions anywhere! They’re 100% leakproof and their silicone seals and straps ensure no food or liquid ever spills from any layer. Each 40 oz Umami Bento Lunch Box is dishwasher-safe and includes a set of wooden cutlery (also dishwasher-safe) and two screw-top sauce jars for optional convenience. This means she can use her bento for salad dressing, sauce, nuts or spices! Retails for $39.99 at the Umami Store.

The post Holiday Gifts Expectant Mothers Will Love appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/holiday-gifts-expectant-mothers/

Google Ads rolls out stricter requirements for new certifications

Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop.

Before undertaking any of its new exams, marketers will now be required to:

  • Take a picture of a photo ID.
  • Take a picture of your face.
  • Record a video of your test taking environment.

New tougher rules. Google also announced that during exams, a live proctor will monitor the activity of participants via a webcam, as well as screen-sharing software. If the proctor notices any unauthorized behaviour, they will pause the exam and send you a message. You will also be recorded during the exam for review purposes. These are the exam guidelines:

  • You are not allowed to have open books.
  • You are not allowed to have notes.
  • You are not allowed to use scratch paper.
  • You are not allowed to take restroom breaks.
  • You are not allowed to use a handheld calculator, you will have a calculator built into your test screen.
  • You are not allowed to use headphones.
  • You are not allowed to wear hats.
  • You can take your exam in a public area, without any people in the background.
  • Moderate background noise is allowed.

Why we care. The new requirements Google is asking of marketers to simply undertake its exams have been deemed unreasonable and extreme by some. Meanwhile, given the sharp rise of automation in PPC, marketers are questioning the value of acquiring additional certifications, let alone the justification for the associated costs.

‘Ridiculous!’ The PPC has been reacting to Google’s new certification requirements on X and it appears they are not impressed. Paid Search Director Melissa L Mackey, posted:

  • “This is so crazy. “Without any people in the background.” No headphones. WTF. Some of us work from home with other people around and wear headphones so we don’t bug others. Completely ridiculous.”

Global Paid Search Lead, Fraser Andrews, added:

  • “This is actually crazy!”

Michael Costin, founder of digital marketing agency Local Digital, wrote:

  • “The same company that manipulates bids to thieve more money from advertisers now demands that you send them your ID in order to take a test that shows you know how to use their platform properly… that they then manipulate any way.”

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Why now? Google has rolled out its tougher new criteria as it pilots three new professional certifications on Skillshop. Select partners are being invited to undertake exams to obtain the new certifications in Display Search and Video for free until 31 December 2023. Next year, advertisers will have to pay to sit the exams.

Deep dive. Visit Skillshop to learn more about using Google’s products to their full potential.

The post Google Ads rolls out stricter requirements for new certifications appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-requirements-new-certifications-433508

Google AdSense launches related search for Auto Ads

Google AdSense has rolled out related search for Auto ads.

The new feature shows search terms that are relevant to the content on the pages your users are viewing.

If a user were to then click on one of the suggested search terms displayed, they would be directed to a search results page where they’d have the ability to engage with AdSense for Search ads, as well as relevant results from your site.

Why we care. This new feature helps to improve an advertiser’s targeting precision by ensuring that only contextually relevant ads are delivered to users. By doing so, advertisers can effectively connect with high-value consumers, while simultaneously elevating the overall user experience through increased relevance.

How it works. You can turn on the related search feature for Auto ads on your site by visiting your Auto ads settings page.

As related search for Auto ads is a navigational unit and not an ad, it doesn’t count toward the ad load on the page.

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Availability. All publishers can now have access to related search for Auto ads.

Deep dive. Read Google AdSense’s Auto Ad guide for more information on how they work and their main benefits.

The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-adsense-related-search-auto-ads-433512