How to use AI to refresh old blog content

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated.

Gone are the days when you’d publish a blog post and forget about it. As the web gets inundated with new content daily, it’s even more crucial to consider your content’s fresh and relevant.

This article explores an AI-assisted process to help you revisit, refresh, and rejuvenate your old blog posts and keep them informative and useful to your users.

Understanding the importance of refreshed content

Search engines tend to prefer fresh and relevant content. When users ask questions, search algorithms aim to give accurate and up-to-date answers. 

And while your old blog post might have valuable insights, some parts could be outdated.

Updating old content improves its value for readers and shows search engines that our content is always current, evolving and rank-worthy.

Dig deeper: Creating new content vs. optimizing old webpages: Which is better for SEO?

The role of AI in a content revamp

Traditional content audits can be time-consuming, particularly with large blog libraries. While blogs help us establish scale and authority, maintaining their long-term effectiveness becomes increasingly challenging.

So, where does AI come into the picture?

There are a number of AI tools that can scan your content, identify outdated information, suggest relevant updates, and even pinpoint where user engagement dropped. 

This isn’t about replacing the human touch but enhancing it. By offering data-driven insights, AI can guide your revamp strategy, ensuring that your efforts are effective and efficient.

For instance, AI-driven tools can:

  • Analyze keyword trends to suggest the inclusion of newer, relevant terms.
  • Identify broken links or outdated references that need replacements.
  • Gauge reader sentiment and feedback, highlighting sections that might benefit from more in-depth explanations or updates.
  • Provide examples of similar content that is performing well to enable you to compare and ultimately improve your own.

Human creativity meets AI efficiency

The essence of good content remains rooted in human creativity and understanding. While you should use AI tools to help speed up the content audit process, it should not be relied on 100%. 

It’s down to that invaluable human understanding to review any suggestions and make a judgment call based on the individual’s SEO expertise and experience. 

AI only provides the data. It’s up to us humans to craft the narrative.

Dig deeper: How to do a content audit as painlessly as possible


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Rewriting and refreshing old blog posts with AI assistance

Now that we have identified those blogs that need improvement, we have two options: 

  • A refresh.
  • A complete rewrite.

Refreshing existing content

Giving your blog posts a refresh can breathe new life into their performance. 

If you have a blog that drives a lot of traffic already or used to drive traffic but that traffic is starting to fall, then this is the perfect time to give those blog posts a refresh. 

By taking the time to update any factual information and ensure relevancy, you can help to ensure you’re your blog posts continue to attract new visitors.

Here’s a framework you can follow.

Identify outdated information

  • Action: Review the blog post to pinpoint outdated facts, data, references, or perspectives.
  • How AI helps: Advanced AI tools can cross-reference your content with a vast database of current information, highlighting discrepancies or outdated sections in your blog post.

Content enhancement and expansion

  • Action: Look for areas that can benefit from added depth or breadth. This may involve elaborating on points briefly touched upon or introducing new, relevant sub-topics to make the post more comprehensive.
  • How AI helps: By analyzing current top-performing content on similar topics, AI can suggest areas where your post could be enhanced or expanded to match the depth of top-ranking articles.

Tone and style consistency

  • Action: Ensure the entire blog post maintains a consistent tone and style, especially if new sections are added or substantial edits are made.
  • How AI helps: AI-driven writing assistants can evaluate the overall tone and style of a piece, ensuring that any additions or revisions match the original voice of the article.

Semantic analysis

  • Action: Ensure that the message remains consistent and that updates don’t unintentionally change the original meaning of sections.
  • How AI helps: AI tools can understand context and semantics. They can provide insights into whether the revised content maintains its original intent and meaning.

Visual content update

  • Action: If the blog contains outdated diagrams, charts, or images, these must be updated or replaced to align with the refreshed content.
  • How AI helps: AI-driven design tools can enhance images, suggest new visual content, or even generate basic infographics based on the updated text.

Readability and engagement

  • Action: Review the flow of the article. Ensure that the updates haven’t disrupted the readability and that the content remains engaging from start to finish.
  • How AI helps: There are AI tools that can score the readability of content, suggest improvements to enhance flow, and provide metrics on potential user engagement based on text analysis.

Feedback incorporation

  • Action: If users have left comments or feedback on the original post, consider incorporating relevant insights or addressing common questions in the refresh.
  • How AI helps: By analyzing user comments to extract common themes or questions, providing a summarized view of areas the refreshed content should address.

The need for rewriting

If you have a blog post that used to perform but now gets little or no traffic, it might be time for a complete rewrite.

Using AI tools, you can meticulously scan and analyze old content to understand its tone, style, and overall sentiment. This understanding then becomes really useful in guiding the rewriting process.

One of the remarkable strengths of AI lies in tone matching. It ensures that the refreshed piece retains the unique voice of its original – be it professional, casual, humorous, or authoritative. This can be especially useful when rewriting old blog posts originally written by someone else.

Beyond preserving the original tone, AI also excels in identifying areas for content expansion. By staying attuned to current trends and common user queries, AI can suggest where more detail or context might elevate the piece. 

Alternatively, you can feed in these expansion points, and AI can ensure that this is written in a way that fits in with the rest of the blog post.

Dig deeper: 17 tips to improve your AI-assisted content creation process

Balancing AI and human touch when refreshing your content

When using AI to refresh or rewrite content, the goal should be to harness its insights, aid in content expansion, and maintain a concise structure. Yet, the core message, tone, and perspective must remain rooted in human expertise.

To stand out in the crowded marketplace, we must use these tools to enhance our existing content creation process and improve efficiency. 

The optimal content refresh strategy blends AI’s analytical capabilities with the authenticity and depth only a subject matter expert can provide. 

Striking this balance ensures that our blog content remains cutting-edge and relatable, meeting our audience’s needs without losing our unique voice.

The post How to use AI to refresh old blog content appeared first on Search Engine Land.

Original source: https://searchengineland.com/use-ai-refresh-old-blog-content-432945

Tips for a Tidy Home in Minutes

Home Business Magazine Online

Let’s face it: life gets busy. Amidst the hustle and bustle of work, family, and personal commitments, keeping a tidy home can often slide down the priority list. But what if maintaining a clean living space didn’t require hours of dedicated effort?

What if a few minutes each day could make all the difference? For those eager to elevate their living spaces without investing significant time, The Maid Crew of Richmond provides quick tips can turn the dream of a tidy home into an everyday reality.

How do I clean my home quickly?

Let’s go over the most important tips:

1. Set a timer

This age-old trick is simple but effective. Decide on a fixed amount of time—say, 10 minutes. Set a timer and focus solely on tidying up until it goes off. You’ll be amazed at what you can achieve in a short, focused burst.

2. Declutter daily

Start by removing items that don’t belong in a room. Whether it’s a misplaced toy in the living room or dishes in the bedroom, spend a few minutes each day putting things back where they belong. This daily decluttering prevents the accumulation of random items, making spaces appear instantly neater.

3. Wipe surfaces regularly

A clean surface often gives the illusion of a clean room. Keep a microfiber cloth handy to quickly wipe down countertops, tables, and appliances. Doing this routinely takes mere seconds and imparts a fresh look to your spaces.

4. Make your bed

It might sound trivial, but making your bed sets the tone for the entire room. It takes under two minutes, and instantly, the bedroom looks orderly and put together. Plus, coming home to a made bed always feels welcoming.

5. Invest in storage solutions

Using decorative baskets, bins, or trays can be a game-changer. When items have a designated spot, cleaning becomes a matter of placing things into their respective containers. This is especially useful for toys, magazines, or daily essentials like remotes.

6. Follow the “one in, one out” rule

To prevent clutter from accumulating, adopt this simple rule: for every new item you bring into your home, let another item go. This ensures you regularly evaluate what’s necessary and prevents the piling up of unused or outdated items.

7. Utilize commercial breaks

Watching TV? Use the commercial breaks as mini-cleaning sessions. Stand up, stretch, and pick up a few items or do a quick dusting. By the end of an episode, you’ll have made notable progress without really interrupting your relaxation time.

8. Embrace multitasking

While you’re waiting for your morning coffee to brew or your dinner to cook, use those precious minutes to tidy up. Maybe it’s wiping down the kitchen counters, unloading the dishwasher, or sorting the mail. These quick tasks add up and can make a significant difference over time.

9. Create a nightly routine

Before retiring for the night, take 5 minutes to walk through your home. Straighten cushions, put away dishes, or clear any clutter from main areas. Waking up to a tidy space can provide a more positive start to your day.

10. Enlist help

If you live with family or roommates, make tidying a group activity. Delegate small tasks. When everyone spends just a few minutes maintaining shared spaces, the cumulative effort can keep your home looking its best.

Final note

A tidy home isn’t exclusively the domain of those with abundant time or a penchant for cleaning. With strategic habits and a proactive mindset, even the busiest individuals can enjoy an organized and welcoming space. Remember, it’s not about large, time-consuming cleaning sessions but consistent, small actions that yield results. By integrating these short, effective habits into your routine, tidy home in minutes is not just achievable but sustainable. Happy tidying!

The post Tips for a Tidy Home in Minutes appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/success-lifestyles/tips-tidy-home-minutes/

Google Keyword Planner drops keyword forecasting

Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner.

Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter).

However, campaign-level forecasts and historical keyword-level data are still available.

Why we care. By discontinuing the maintenance of individual and ad group keyword forecasting, advertisers lose access to related insights, including metrics like spend, which could affect how they make informed decisions and optimize advertising strategies effectively.

How Keyword Planner works. Keyword Planner is a tool that can indicate a keyword’s performance potential. Google uses past search data to predict possible future outcomes for a set of keywords based on your budget. These estimates can then be used to help you decide how to group your keywords and set bids.


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What Google said. Ginny Marvin said on X (formerly known as Twitter):

  • “Few advertisers were using individual & ad group keyword forecasting in Keyword Planner so as of this summer we’re no longer maintaining these forecasts in our system.”
  • “Campaign-level forecasts & historical keyword-level data are still available.”

Deep dive. Read Google’s Keyword Planner guide for more information.

The post Google Keyword Planner drops keyword forecasting appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-keyword-planner-stops-forecasting-individual-ad-group-keywords-432993

Bathroom Cleaning Hacks for a Sparkling Space

Home Business Magazine Online

Maintaining a pristine bathroom doesn’t need to involve complex concoctions or unconventional methods. Sometimes, simple and straightforward approaches yield the best results. According to Cobalt Clean, there’s a way to make your bathroom shine using conventional cleaning methods.

How do I keep my bathroom sparkling clean?

Let’s go over the most important considerations:

1. Daily wipe down

Consistency is the cornerstone of cleanliness. After each use, give surfaces a quick wipe down with a microfiber cloth to prevent a build-up of soap scum and toothpaste splatters. It takes just a minute and will make your weekly cleaning much more manageable.

2. Stock up on basics

Ensure you have the necessary cleaning supplies on hand:

  • All-purpose bathroom cleaner
  • Toilet bowl cleaner
  • Glass cleaner for mirrors
  • Disinfectant wipes or sprays
  • A scrub brush, sponges, and microfiber cloths

3. Start with the toilet

For the toilet, apply the toilet bowl cleaner inside the bowl, focusing on any rings or stains. While it sits and does its work, wipe down the exterior with disinfectant wipes or a cloth sprayed with bathroom cleaner. Then, scrub the bowl with a toilet brush and flush.

4. Tackle the shower and bathtub

Spray the all-purpose bathroom cleaner on the tiles, bathtub, and shower doors. Allow it to sit for a few minutes to dissolve soap scum and mineral deposits. Using a scrub brush or sponge, work in sections to scrub the surfaces. Rinse with water.

5. Clean the sink and countertop

Sinks can quickly accumulate residue from soap and toothpaste. You can simply apply the bathroom cleaner to the sink, faucet, and countertop. Use a sponge to scrub away any grime. Pay special attention to the faucet and handles, which can often be overlooked.

6. Mirrors matter

Spritz your usual glass cleaner on mirrors. Using a microfiber cloth, wipe in a circular motion and then in a downward motion for a streak-free shine. Repeat the process if necessary.

7. Sweep and mop the floor

Sweep the bathroom floor to collect hair and dust. Once that’s done, use a mop dampened with a floor cleaner suitable for your bathroom flooring. Ensure the mop isn’t too wet to prevent water damage or slips.

8. Replace and refresh

Empty the bathroom trash and replace it with a fresh liner. Check the supplies — restock tissues, toilet paper, and towels. A quick tip for a fresh-smelling bathroom is to add a few drops of essential oil on the inside of your toilet paper roll. Every time it spins, a pleasant aroma is released.

9. Regularly wash linens

Bathroom mats, shower curtains, and towels should be washed regularly. They not only collect dirt but also can harbor harmful bacteria and in worst cases, even mold. Ensure you replace and wash them as per the manufacturer’s instructions.

10. Maintain good habits

Make sure to pay attention to keeping up good habits and encourage your family members or roommates to do so as well:

  • Rinse the sink after use.
  • Squeegee the shower walls after each use to reduce water spots and soap scum build-up.
  • Replace towels on their hooks or rods.
  • Keep lids on toiletries and cosmetics, reducing clutter.

Final note

A clean bathroom elevates the entire feel of your home. It’s not just a space for daily rituals; it’s where you prepare for the day ahead and wind down in the evening. With the straightforward cleaning tips outlined above and a touch of regular maintenance, you can easily keep your bathroom in tip-top condition, whether you choose more eco-friendly products or conventional ones. Here’s to a cleaner, more radiant bathroom space!

The post Bathroom Cleaning Hacks for a Sparkling Space appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/bathroom-cleaning-hacks-sparkling-space/

Tips for a Tidy Home in Minutes

Home Business Magazine Online

Let’s face it: life gets busy. Amidst the hustle and bustle of work, family, and personal commitments, keeping a tidy home can often slide down the priority list. But what if maintaining a clean living space didn’t require hours of dedicated effort?

What if a few minutes each day could make all the difference? For those eager to elevate their living spaces without investing significant time, The Maid Crew of Richmond provides quick tips can turn the dream of a tidy home into an everyday reality.

How do I clean my home quickly?

Let’s go over the most important tips:

1. Set a timer

This age-old trick is simple but effective. Decide on a fixed amount of time—say, 10 minutes. Set a timer and focus solely on tidying up until it goes off. You’ll be amazed at what you can achieve in a short, focused burst.

2. Declutter daily

Start by removing items that don’t belong in a room. Whether it’s a misplaced toy in the living room or dishes in the bedroom, spend a few minutes each day putting things back where they belong. This daily decluttering prevents the accumulation of random items, making spaces appear instantly neater.

3. Wipe surfaces regularly

A clean surface often gives the illusion of a clean room. Keep a microfiber cloth handy to quickly wipe down countertops, tables, and appliances. Doing this routinely takes mere seconds and imparts a fresh look to your spaces.

4. Make your bed

It might sound trivial, but making your bed sets the tone for the entire room. It takes under two minutes, and instantly, the bedroom looks orderly and put together. Plus, coming home to a made bed always feels welcoming.

5. Invest in storage solutions

Using decorative baskets, bins, or trays can be a game-changer. When items have a designated spot, cleaning becomes a matter of placing things into their respective containers. This is especially useful for toys, magazines, or daily essentials like remotes.

6. Follow the “one in, one out” rule

To prevent clutter from accumulating, adopt this simple rule: for every new item you bring into your home, let another item go. This ensures you regularly evaluate what’s necessary and prevents the piling up of unused or outdated items.

7. Utilize commercial breaks

Watching TV? Use the commercial breaks as mini-cleaning sessions. Stand up, stretch, and pick up a few items or do a quick dusting. By the end of an episode, you’ll have made notable progress without really interrupting your relaxation time.

8. Embrace multitasking

While you’re waiting for your morning coffee to brew or your dinner to cook, use those precious minutes to tidy up. Maybe it’s wiping down the kitchen counters, unloading the dishwasher, or sorting the mail. These quick tasks add up and can make a significant difference over time.

9. Create a nightly routine

Before retiring for the night, take 5 minutes to walk through your home. Straighten cushions, put away dishes, or clear any clutter from main areas. Waking up to a tidy space can provide a more positive start to your day.

10. Enlist help

If you live with family or roommates, make tidying a group activity. Delegate small tasks. When everyone spends just a few minutes maintaining shared spaces, the cumulative effort can keep your home looking its best.

Final note

A tidy home isn’t exclusively the domain of those with abundant time or a penchant for cleaning. With strategic habits and a proactive mindset, even the busiest individuals can enjoy an organized and welcoming space. Remember, it’s not about large, time-consuming cleaning sessions but consistent, small actions that yield results. By integrating these short, effective habits into your routine, tidy home in minutes is not just achievable but sustainable. Happy tidying!

The post Tips for a Tidy Home in Minutes appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/success-lifestyles/tips-tidy-home-minutes/

The marketing’s agency’s guide to customer reviews by Digital Marketing Depot

Online reviews

Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online.

Whether your clients are struggling with negative or non-existent reviews, or already have a solid online reputation, this guide from GatherUp will help you approach, generate, manage, and make the most of your clients’ online customer reviews over the long term.

Download it and learn how to:

  • Implement an effective review management strategy
  • Track and analyze customer feedback
  • Use reviews to improve SEO and boost client credibility

Visit Digital Marketing Depot to download the Marketing Agency’s Guide to Customer Reviews.

The post The marketing’s agency’s guide to customer reviews appeared first on Search Engine Land.

Original source: https://searchengineland.com/the-marketings-agencys-guide-to-customer-reviews-432944

Google Ads, Search and Chrome bosses plotted to boost ad revenue in emails

Google bosses from its Ads, Chrome and Search departments conspired together to boost ad revenue, according to emails shared at the federal antitrust trial by the US Department of Justice.

The internal emails reveal private exchanges between Jerry Dischler, the Vice President of Google Ads, Prabhakar Raghavan, who heads up Google Search and Chrome, and Anil Sabharwal, Product VP and GM at Google, as well as other senior leaders

Within those conversations, the Google bosses discussed increasing search queries on Chrome to improve ad revenue – which accounts for more than 80% of Alphabet’s revenue.

Why we care. Search marketers have long speculated that Google intentionally complicates SEO to boost ad sales revenue. Despite denials from Google search leaders like John Mueller, this email exchange seems to indicate otherwise, indicating potential unfair impacts on SEO campaign performance.

What do the published emails say? In the email exchange, Google Ads VP Dischler says:

  • “The Search team is working together with us to accelerate a launch of a new mobile layout by the end of May that will be very revenue positive (exact numbers still moving), but that still won’t be enough.”
  • “Our best shot at making the quarter is if we get an injection of at least [redacted]% , queries ASAP from Chrome.”
  • “The question we are all faced with is how badly do we want to hit our number this quarter? We need to make this choice ASAP. I care more about revenue than the average person but think we can all agree that for all of our teams trying to live in high cost areas another [redacted] in stock price loss will not be great for morale, not to mention the huge impact on our sales team.”

The request for more searches via Chrome to boost ad revenue came after the Google Ads team were already quietly manipulating ad prices to hit revenue targets.

More tweaks. Dischler goes on to propose making more tweaks to push ad revenue even further. He wrote in the email:

  • “Do we think it’s worth reconsidering a rollback? Or are there very scrappy tactical tweaks we can launch with holdback that we know will increase search queries?”
  • “For example, we can we increase vertical space between the search bar/icons/feed onnew tab to make search more prominent? Are there other ranking tweaks we can push out very quickly? Are there other entry points we haven’t focused on that we could push on soon?”

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What did John Mueller say? On 8 May 2015, Mueller was asked by a marketer if Google makes SEO harder to boost ad revenue. Responding in a Google Hangout, he said:

  • “This is definitely not true. This is something where we have a very, very strong firewall essentially between the paid side of Google and the organic search side.”
  • “And that’s not something that we would kind of connect, where we would say we would make algorithms that make the search results worse so that people go and click on ads more.”
  • “It’s something where we’re not artificially trying to make it more complicated or harder or the search results worse so that people click on ads. So, that’s something where on the one hand, we really have the strong separation between the two sides.
  • On the other hand, we really need to keep that upright, so that we can make sure our search results are really as neutral as possible, as high quality as possible and really provide what users want.”

Deep dive. Read the email exchange in full for more information and check out our Google antitrust trial updates for all the latest developments from the courtroom.

The post Google Ads, Search and Chrome bosses plotted to boost ad revenue in emails appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-search-and-chrome-bosses-plotted-to-boost-ad-revenue-in-emails-432940

Reddit expands its learning hub with new features, courses and certifications

Reddit has updated its on-demand learning hub with new features, courses and certifications.

The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success.

Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its:

  • Audiences
  • Unique targeting capabilities
  • Ad formats

Why we care. These free training sessions offer advertisers insider knowledge directly from Reddit’s team on best practices on the platform, revealing how to fully leverage Reddit Ads for maxmum campaign performance.

What’s new? The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The new modules include:

  • Measurement on Reddit: This module will focus on Reddit’s first and third-party measurement tools, as well as how to measure the overall performance of campaigns.
  • Auction Fundamentals: This chapter teaches how to choose a winning bid, strategies for budget allocation, and aims to provide a deeper understanding of the factors influencing campaign performance.
  • Optimize Performance: Reddit uses this module to provide guidance on how to leverage data to improve campaign results, make ad group-level adjustments to drive results, and implement best practices to optimize ads. 
  • Hack Your Creative: This module highlights unique creative techniques you can use to engage with Reddit’s 100,000+ communities.
  • Find Your People: Navigating Reddit Communities: Features strategies for advertisers to actively engage with Reddit communities and customize their ads to provide added value. 
  • Launch Mode: Testing Formulas: Analyze winning strategies to help your brand identify creatives and messaging that will drive campaign results on Reddit. 

Upon completion. Participants who complete the course will be awarded an official Reddit Ads Formula certification, as well as the option to make a Reddit-funded donation to a charity, via the platform’s Karma Kash initiative.

Why now? Reddit has expanded its training course in response to increased demand from clients who want to take their Reddit education further. The platform’s previous courses had an overall satisfaction rating of 4.5 out of 5, with 87% of participants reporting having a better understanding of Reddit’s ad offerings as a result of their participation.


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What has Reddit said? Reddit’s Chief Revenue Officer, Harold Klaje, said:

  • “Reddit Ads Formula has been key to educating the market on Reddit’s unique value proposition and these new certifications are in direct response to our partners wanting to deepen their expertise and understanding of Reddit.”
  • “We know how beneficial this program can be for advertisers as they elevate their campaigns to be more strategic and impactful, so it’s exciting to evolve the program and bring more partners along on our journey.”

Deep dive. Check out the Reddit’s free Ad Formula training program for more information.

The post Reddit expands its learning hub with new features, courses and certifications appeared first on Search Engine Land.

Original source: https://searchengineland.com/reddit-learning-hub-new-courses-certifications-432902

Google having issues indexing new content for the past few hours

Google may be having some issues indexing and/or serving new content in Google Search. There have been reports from various news publishers about these issues starting at about 2pm ET today.

Google statement. Google’s Search Liaison Danny Sullivan said, “I’ve heard some sporadic reports, and we’re checking on these.”

40 minutes after publishing this article, Google confirmed the issue as an indexing issue with new content. Google wrote, “There’s an ongoing issue that’s delaying the indexing of newly published content. We’re working on identifying the root cause. You can monitor progress here on the Google Search Status Dashboard.”

Reports. Edward Hyatt, the Director of Newsroom SEO at the Wall Street Journal, wrote, “Indexing of new content in Search looks like it dropped around 2-3pm.”

We will continue to monitor the potential issues and keep you posted in this story if there are any confirmed issues with Google Search index and serving.

I am seeing content being indexed and served by Google Search in the past hour or so, but Edward Hyatt added, “t’s still crawling existing content but not new URLS unfortunately..”

A site command for content within the past hour does show this:

Alphabet Inc.

However, as I continue to monitor this query, it does seem like newer content is coming in and out of these search results. I am also monitoring other news sites that continuously publish content and I am seeing similar issues. So it does appear that there are some issues with Google serving new content.

Why we care. If you are publishing new content since 2pm ET you may be seeing less traffic from Google Search. It is unclear how widespread the issues are and how much this is impacting publishers.

Postscript. There does seem to be issues with Google Search surfacing new content but it does not seem to be indexing-related but rather serving-related. Here is a new piece of content that shows as being indexed by Google Search Console:

Danny Sullivan

But it is not currently being served by Google Search:

Director of Newsroom SEO

But Google has said this is a confirmed indexing issue with new content.

The post Google having issues indexing new content for the past few hours appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-may-be-having-issues-indexing-new-content-for-the-past-few-hours-432966

How to recover from the Google rich results shake-up

Google announced a big change to HowTo and FAQ rich results on Aug. 8.

Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news they’re disappearing entirely.

This means the positive impact of ranking for HowTo rich results will disappear, and most of us aren’t authoritative enough to rank for FAQs. Those relying on them for quick wins must now figure out how to regain what they’ve lost. 

While Google specifically calls out websites using structured data as being directly affected, we’ve seen the impact of the rich results demotion on websites that don’t even use it. 

We must look at SERP features and how Google finds that information to understand why this may have happened. 

The answer is they’re using easily identifiable HTML to populate rich results information (or at least something extremely similar).

Featured snippet with HowTo

For example, the above is a lovely featured snippet with HowTo steps from a page with zero structured data (checked with the Schema Validator and Rich Results Test).

But let’s go a bit deeper. Below is a SERP result with two results that look like pages using HowTo structured data. 

However, the holder of Position 1 only uses some breadcrumb markup, whereas the result in Position 2 uses HowTo markup.

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This isn’t the first time we’ve seen stuff like this, with products gaining rich result features without the markup as far back as January 2022

Why you should care

This update looks like it affected not only websites using structured data but also those that were very good at making easily identifiable HTML content and weren’t using structured data.

You’ve undoubtedly seen many changes following the August core algorithm update. But it’s possible you saw many of these long before Aug. 22, which is when Google announced the update was rolling out. 

This suggests it is more likely the rich result change impacted you than the August update. Not to say both have not hit you, but if you can see changes in early August, you may want to keep reading.

The following graphs and stats are from Semrush, showing the last five months of SERP features results for one of our clients (on desktop). 

Due to being an industry leader, they’ve always had a good amount of SERP features and presence at the top of search results.

In July, they owned over 1,200 People Also Ask positions. However, this dropped to about 750 in August (around -40%). 

Digital marketing

We noticed these changes before any chatter around the core update, and they pretty exclusively hit SERP features rather than the organic listings. 

Below are the top 20 total keywords for the same client, and there’s only a difference of around 20 keywords lost from July to August.

Organic Keywords Trend

The impact on the People Also Ask feature seems strangely high. However, these are present for many query types, especially where HowTo or FAQ results would be ideal. 

In case you were wondering how the impact differed between desktop and mobile, here’s the same drop in SERP features on mobile and the corresponding total number of keywords in the top 20 (about 10 fewer in August):

Google Search
Home Business

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Could this demotion of rich results be because of Search Generative Experience?

When the removal of HowTos from mobile happened last month, I was of the opinion that it was just a UX-focused update. 

But some SEOs thought this might be a way to make SGE more of a focus in Google’s SERPs.

Well, Google confirmed this change is for UX purposes – and we can expect more simplification of Search results.

How to recover from rich result changes

Let’s finally dive into recovery. Our aim here is to discover and roadmap the next steps.

Discovering your losses

Despite the differences between websites using structured data and those not, the recovery strategy will be similar. The first step is identifying lost or dropped keywords and their associated pages.

This will be a simple ranking or traffic comparison exercise. I use an SEO tool or Search Console and export data into spreadsheets to do some lookups, but feel free to go with your heart on this one.

Finding intent

Next, we will assess the intent behind the keywords that have dropped, ideally on desktop and mobile, but you can focus on one first. 

I often use Semrush for ranking checks, so that’s where my data is from. But you could use any appropriate platform or language with specific intent in your keywords, such as: 

  • “How”, “why” to discover informational queries.
  • Pricing or “for sale” for transactional.
  • Product types or brand for commercial.
  • “Near me” for navigational.

I’ve done mine using COUNTIF in a simple spreadsheet:

HTML

Given we’re looking at recovery for informational content, we assume all keyword intent will be informational. 

However, as you can see above, my client’s biggest changes have been around commercial and informational keywords. 

This makes sense when the keywords seem focused around product types, “diagram” and “how to” queries.

Discover how the SERPs have changed

This is the most important step because it’ll give us our strategy for recovery. 

The easiest bulk approach is to grab your target keywords, pop them into Semrush, see what SERP features are available and match them to intent. 

See below for a quick snapshot of some keywords and their intent. It’s easier to manipulate this in spreadsheet form using the “Split text to columns” feature.

Keywords and intent

Our example keywords suggest we can focus structured data on the following alternatives or adapt content to different formats:

  • Images and image packs
  • Video
  • Featured snippets
  • Reviews
  • Local pack
  • Site links

Forming the strategy

Prioritize the strategy by the biggest losses and the easiest updates we can make to content.

From the example above, I could make these changes:

  • Provide more images, add structured data to images or add alt text.
  • Content review and update.
  • Update Google Business Profile.
  • Add trusted reviews to the website.
  • Create the content in video format.

I’ve focused on images and Google Business Profile for most of my content improvements as they’ll be the quickest and easiest to implement.

Still, I’ll earmark some others for more involved updates. Here’s my keyword recovery planned out:

Keyword recovery plan

Google’s rich results update: A roadmap to recovery

The rich results update, as with many Google updates, has had far-reaching consequences than expected.

It’s hit several of our clients who never used structured data on their informational content, and it happened before the August core update. 

To recover from this update, identify lost keywords and their associated pages, understand user intent, and adapt to changes in SERP features.

The post How to recover from the Google rich results shake-up appeared first on Search Engine Land.

Original source: https://searchengineland.com/how-to-recover-from-the-google-rich-results-shake-up-432612