ChatGPT Browse with Bing returns after being disabled 3 months ago

Open AI has reenabled the Bing search feature it has added to its ChatGPT AI service after temporarily disabling the feature in early July. “ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It is no longer limited to data before September 2021,” wrote OpenAI on X.

Browse with Bing. Open AI added Bing Search to ChatGPT as a premium service in May. Doing so added to ChatGPT more up-to-date information and timely information powered by Bing Search. ChatGPT has a data set from 2021 or earlier, which is why using Bing Chat provided a better experience for more timely questions. With Bing Search in ChatGPT, the service can “provide timelier and more up-to-date answers with access from the web,” the company wrote.

The service was for ChatGPT Plus subscribers.

Returned on September 27. Open AI explained, “Since the original launch of browsing in May, we received useful feedback. Updates include following robots.txt and identifying user agents so sites can control how ChatGPT interacts with them. Browsing is particularly useful for tasks that require up-to-date information, such as helping you with technical research, trying to choose a bike, or planning a vacation.”

Who can use it. Browse with Bing is available to Plus and Enterprise ChatGPT users today. Open AI said they will “expand to all users soon.”

To enable, choose Browse with Bing in the selector under GPT-4.

Why we care. The Browse with Bing feature in ChatGPT made the service even more useful to searchers and people with questions. Now that this feature is back, it adds more recent information to ChatGPT.

To learn more about this, see our original story over here.

The post ChatGPT Browse with Bing returns after being disabled 3 months ago appeared first on Search Engine Land.

Original source: https://searchengineland.com/chatgpt-browse-with-bing-returns-after-being-disabled-3-months-ago-432562

Google to block Bard’s shared chats from showing in Google Search

Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, crawl them, and index them.

The issue. Gagan Ghotra posted on X a screenshot showing how a site command for site:bard.google.com/share returned results from Bard. Those results were shared conversations. Here is a screenshot of Bard showing up in the Google Search index:

Alphabet Inc.

Google will block Bard results from Google Search. I asked Google’s Search Liason, Danny Sullivan, about this and he responded on X saying, “Bard allows people to share chats, if they choose. We also don’t intend for these shared chats to be indexed by Google Search. We’re working on blocking them from being indexed now.”

Google will soon remove Bard’s shared conversations from showing in Google Search.

Why we care. So if you see Bard’s shared conversations showing up in Google Search, don’t fret it, they should go away in the coming days. Google said it does not want them to show up in Google Search’s index and they are working on blocking them now.

The post Google to block Bard’s shared chats from showing in Google Search appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-to-block-bards-shared-chats-from-showing-in-google-search-432497

Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015.

The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. But will others follow?

Here’s a recap of Greg’s comments from the Marketing O’Clock podcast.

Google has lost all trust and credibility

  • “This is disheartening. First of all, the biggest detriment is that Google has lost all trust and credibility.”
  • “All you have in life is your word.”
  • “Google has admitted to trying to hit quarterly numbers so that the morale of its people living in high-cost areas is up – but that’s at the expense of the small businesses that it pretends to care about.”
  • “Money doesn’t just appear, it comes out of every small business and big business’ pocket that is using Google’s platform.”

Stop calling it an auction

  • “We all knew this was going on, but you want to give people the benefit of the doubt.”
  • “Google says it cares about advertisers and all these other marketing lies, but the minute it has to hit these marks, the staff ratchet up the spend, and they ratchet the revenue up to 5% or 10%.”
  • Greg went on to share some of the reactions he’d seen from the PPC community on X (formerly known as Twitter), which he appeared to support:
Ad text optimization
Advertising
Alphabet Inc.
Amazon

Stop lying

  • Greg read out a post on X (formerly known as Twitter) from ex Googler Ben Kruger, which read:
    • “Guys they are running a business, they can do whatever they want with their prices just like you and your clients can.”
  • Greg called Ben’s words “fair” in parts, but called Google out for its lack of transparency. with advertisers
  • “You can do whatever you want [with your prices], but just don’t tell me that you’re doing things in my best interests.”
  • “You can no longer say that, and I can no longer trust you on anything that you say or do because you’re out here, tuning up, and shaking the cushions to hit quarterly profit numbers.”

Google’s terminology is ‘misleading at best’

  • “It’s fine if retailers increase their margin on the backend, but in Google’s case, this is marketed as auctions with bids and bid strategies.”
  • “That terminology is increasingly misleading at best.”
  • “There are factors outside of your control and factors that only matter to the sales team that live in high-income areas that are going to hurt your campaign.”
  • “I guarantee Google has never moved costs down 5%.”

RGSP is ‘ridiculous’

  • Google Ad executive, Jerry Dischler, said during the federal antitrust trial that RGSP boosted Google’s revenue by switching the auction so that the second-place bidder was in the top advertiser slot and the initial winner was in the second position.
  • Dischler told the court: “We flip them, otherwise Amazon would always show up on top.”
  • Greg branded this approach “ridiculous”. He added: “People are out here bidding. What world are we living in? What world is this? It’s ridiculous.”

People should leave!

  • “This whole thing just makes me so unbelievably sad. I’ve read everything and heard all the reactions – and I know it’s going to get progressively worse as the years come by.”
  • “People should leave. There should not be one ounce of trust that any advertiser has in Google Ads or in any of its platforms, speech, any of its propaganda or anything it puts out.”
  • “Google has lost all credibility with this. There is nothing left.”
  • “Everyone thinks I’m a Google conspiracist, and everyone thinks I’m nuts – but I’m not. I’m right on this. And that’s why everyone is so hesitant to switch to auto-applied recommendations or use AI or PMax. Google is doing these things to make more money, and they’re admitting it in court. Sad.”

Deep dive. Read our Google antitrust trial updates for all the latest developments from the federal trial.

The post Has Google Ads lost all credibility? Why one advertiser says it’s time to leave appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-ads-credibility-greg-finn-advertiser-432503

Different Ways to Help Improve the Lighting in Your Office Space

Home Business Magazine Online

The lighting in your workplace is a vital aspect of its design, and you want to ensure you get it correct and there are many things you can do to achieve this. Sufficient lighting in your office can help improve employees’ well-being and productivity and create a more pleasant atmosphere. Whether you are refurbishing an existing office or designing a new one from scratch, there are various ways to help improve your office lighting. Below are some methods to help you get started and ensure your office space has plenty of light, making a more pleasant environment and boosting productivity.

Choose an Expert Design & Fit-Out Company

The best place to start is work with an experienced and reputable office design company that can also do the fitting out of your project. They can assess your current space and see how best to utilise it to maximise the natural light and make best use of the space. Companies like Gravity Office Interiors have learnt many tips and tricks to help enhance light levels in gloomy offices, and these are techniques anybody can use.

The Office Layout & Design

First, you must address the office layout and floor plan and look at ways to improve this. If your office space has internal walls, moving to an open-plan design could be worth considering. If you still need to partition off different sections of your office space, use glass partitions that can allow light to pass through rather than ones that will block and reduce the light. Other tips you can include other than an open plan office design is using reflective materials and surfaces and avoiding overcrowding and cluttering the space too much.

Enhance Natural Light

You want to allow as much natural light as possible into your office, which is much better than artificial lights. Position desks and workstations so they get the maximum benefit of the available windows, and if possible, consider installing bigger windows to let in more light. Using reflective materials and glass in your office design can also help maximise your workspace’s natural light, making a much more pleasant working environment. Depending on the direction your windows face, the light from the sun may get too harsh at times, then you will want blinds or curtains for the windows. However, ensure when they are in the open position that they do not obstruct any light from passing into the office to help keep it as bright as possible.

Use a Layered Approach for Lighting

Another way to ensure sufficient lighting in your workspace is by layering it and using different types of lighting. It can help achieve a well-balanced and lit office, no matter how dark it gets outside, and there are three primary lighting layers you can use: accent, ambient, and task lighting.

  • Accent Lighting: Using accent lighting in your office can add a touch of elegance and allow you to highlight features and focal points in your office design. You can use accent lighting to highlight your corporate branding, artwork, architectural elements, or plants. The best options for this purpose are track lighting or wall-mounted fixtures, and using LED lights will ensure they are energy-efficient.
  • Ambient Lighting: Ambient lighting is the overall illumination of your workspace, and it is best to use Smart LED lights to adjust the colour, hue, and brightness, giving you more control of your lights. Using overhead lighting fixtures like recessed or pendant lights is an excellent choice for the job.
  • Task Lighting: Task lighting is used in individual workstations, desks, conference tables, or reading nooks to ensure the employee has sufficient light for their tasks. It is common to use desk lamps, adjustable floor lamps, or under-cabinet lights, and adjustable LED lights are an excellent option for this task.

The Correct Colour Temperature

Using the correct colour temperature for your workplace can also help make it brighter and maximise the available light. You can measure the value of colour using the Kelvin (K) scale, with colours having a low score of around 2500K producing a warm yellowish light, while hues with a high value of about 5000K make a cooler blueish light. Using the correct colour temperature in your office colour scheme can help improve the light levels, and different colours suit different work areas.

  • Corridors & Hallways: Use colours measuring between 3500K and 4000K for corridors and hallways, which should help ensure there is ample light, and they are well-lit.
  • Task Areas: In task areas, it is best to use colours within 4000K to 5000K to ensure sufficient light for reading or working on a computer.
  • Break & Collaborative Spaces: You want a colour temperature within the 2700K to 3500K range for rest areas and collaborative spaces. It can create a warm and cosy atmosphere and allow employees to rest efficiently before returning to work or collaborate effectively with their coworkers.

Incorporate Smart Lighting Systems

Another excellent way to enhance the lighting in your workplace is by using Smart lighting systems that can control various aspects of the light. You can install different features, some of which can also save money, so they are worth the investment. Some of the various features you can get with Smart LED lighting technology include:

  • Remote Controls: You can alter the lights in your office using a remote control; some can also be controlled using a computer or Smartphone. It allows you to turn lights on and off, change their brightness, and set schedules for your lights.
  • Motion Sensors: You can also use motion sensors for your lights, which turn lights on when they detect motion and turn off a short time afterwards. They are common in toilets and corridors, and as the lights are not on continuously, they can save money on energy costs.
  • Dimming Control: Being able to dim or brighten the lights is an excellent feature you want in your office lighting so that you can customise the lighting level to the current conditions. When you dim LED lights, they also use less electricity, so they can help reduce your energy bills.
  • Daylight Harvesting: Daylight harvesting is where a sensor automatically controls and adjusts the electric lights to keep a consistent ambient light level in your office.

These are some techniques you can use to ensure your workplace has sufficient natural and electrical lighting, but there are other things you can do to achieve this. Take the lighting in your office space seriously; it can help you create an excellent working environment that benefits your employees and your business.

The post Different Ways to Help Improve the Lighting in Your Office Space appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/home-office/office-design/ways-help-improve-lighting-in-your-office-space/

The Ransomware Landscape in 2024: A Comprehensive Guide for Home-Based Businesses and Startups

Home Business Magazine Online

As we usher in 2024, the digital realm is akin to a double-edged sword for the burgeoning community of home businesses and startups. On one hand, the digital age offers unparalleled opportunities for growth and innovation. On the other, it is fraught with cybersecurity landmines, chief among them being ransomware attacks.

Recent years have witnessed a shift in the focus of cybercriminals. While large corporations with deep pockets have always been on their radar, smaller entities like home businesses and startups are increasingly coming under fire. The reason? They are often perceived as “low-hanging fruit” due to a lack of fortified security measures.

Lisa Mitchell, an IT service expert from Progressive Computer Systems in Raleigh, NC, delves deeper into this disturbing trend. “Historically, mega-corporations were the primary targets for ransomware attacks, given the potential for hefty ransoms. However, cybercriminals today are playing a volume game. They recognize the vulnerabilities of home businesses and startups, which typically lack the infrastructure or resources to invest heavily in cybersecurity,” she explains.

So, what does this mean for entrepreneurs and home business operators? And how can they defend against and preempt these malicious cyber onslaughts?

Understanding the Ransomware Menace

Before devising a defense strategy, it’s crucial to understand the adversary. Ransomware is a type of malicious software designed to block access to a computer system until a sum of money (ransom) is paid. What makes it particularly nefarious is its ability to encrypt files, essentially holding them hostage.

Mitchell offers an analogy, “Imagine waking up one day to find the doors and windows of your house sealed shut, with a note demanding payment to unlock them. That’s ransomware in the digital realm.”

Crafting a Comprehensive Defense Strategy

  • Proactive Education and Training: Knowledge is the first line of defense. Entrepreneurs need to be aware of ransomware’s modus operandi. “You wouldn’t ignore a leak in your home; don’t ignore potential digital vulnerabilities. Workshops, webinars, and online courses can be invaluable,” Mitchell suggests.
  • Backup, Backup, Backup: This cannot be overstated. Regular data backups ensure business continuity, even if a ransomware attack is successful. “Consider it as having a spare key to your locked house. Store it separately — offline or on a different cloud platform,” recommends Mitchell.
  • Stay Updated: Keeping software updated might sound mundane, but it’s a critical aspect of cybersecurity. “Think of updates as reinforcing the walls of your digital home. Every patch, every update, closes a potential entry point for ransomware,” emphasizes Mitchell.
  • Leverage Multi-Factor Authentication (MFA): MFA is like a digital double-check. It requires users to verify their identity in two or more ways, making unauthorized access exponentially more challenging.
  • Draft an Incident Response Plan: Hope for the best, but prepare for the worst. “Knowing whom to contact, the steps to isolate the affected systems, and having a recovery procedure can be the difference between a minor hiccup and a business catastrophe,” Mitchell says.

The Way Forward: Adapt and Evolve

While these steps provide a robust foundation, it’s vital to remember that cybersecurity is not a one-time endeavor. As digital threats evolve, so must defense strategies.

Entrepreneurs and home business owners must stay agile and informed about the latest threats and best practices. Engage with cybersecurity communities, participate in forums, and consider investing in consultation with experts like Mitchell.

In conclusion, as we navigate the complexities of the digital landscape in 2024, vigilance and proactive defense are the watchwords. The threats are real, but with informed strategies, even the smallest ventures can stand tall against the ransomware menace. Mitchell leaves us with wisdom: “In the digital age, your best asset is knowledge. Equip yourself, and you’ll be well-armed to face and overcome any cyber challenge.”

The post The Ransomware Landscape in 2024: A Comprehensive Guide for Home-Based Businesses and Startups appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/security/ransomware-landscape-2024-guide-home-based-businesses-startups/

Trends in paid search to watch in 2024 by Cynthia Ramsaran

Home Business

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI.

So, what is 2024 shaping up to be, and what top trends in paid search advertising are expected to gain traction?

Learn more by registering and attending “Trends in Paid Search: Navigating the Digital Landscape in 2024,” presented by iQuanti.

Click here to view more Search Engine Land webinars.

The post Trends in paid search to watch in 2024 appeared first on Search Engine Land.

Original source: https://searchengineland.com/trends-in-paid-search-to-watch-in-2024-432388

Microsoft signs deal to serve sponsored links in Snapchat’s My AI

Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API.

The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership:

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Why we care. Snapchat’s My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available. The ability to advertise on this platform through Sponsored Links is a huge opportunity in terms of reach, ROI and connecting with its core audience, Gen Z.

Getting started. Advertisers simply need to maximize the mobile coverage within their Microsoft Advertising campaigns. Then, in your Device targeting settings, check to make sure you’re prioritizing mobile traffic by having positive mobile bid modifiers across all your ad groups.

Measuring performance. To measure the impact of Snap traffic to your campaign, use the Microsoft Advertising publisher report. This can be found under the “Microsoft sites and select traffic” category. This traffic has Microsoft properties as the benchmark.

Results so far. Advertisers reported seeing a significant year-on-year increase in mobile traffic across the Microsoft network during the testing phase. On average, they saw over 15% more mobile impressions from Microsoft sites.

What’s next? Microsoft is hoping to roll out its latest advertising feature to more partners soon. The tech giant is encouraging companies interested parties to complete a partnership application form for assistance with either “algorithmic organic results and ads monetization” or “ads monetization”.

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What has Snapchat said? A spokesperson for Snapchat said in a statement:

  • “Powered by Microsoft’s Advertising’s Ads for Chat API, Sponsored Links connect our community with partners relevant to their conversation, while helping partners reach Snapchatters at the moment they have indicated potential interest in their offering.”
  • “Microsoft Advertising’s clients in the U.S. and select markets can now engage with Snapchatters through My AI to seamlessly deliver links that are relevant to the conversation. “

Deep dive. Read Snapchat’s official Sponsored Links announcement in full for more information.

The post Microsoft signs deal to serve sponsored links in Snapchat’s My AI appeared first on Search Engine Land.

Original source: https://searchengineland.com/microsoft-sponsored-links-snapchat-my-ai-432424

8 Surprising Ways Petri Dishes Have Shaped Science and Medicine

Home Business Magazine Online

The Petri dish, named after the German bacteriologist Julius Richard Petri, was invented in the late 19th century. Prior to its invention, scientists faced difficulty isolating and growing microbes. The introduction of this simple, shallow, circular dish transformed microbiology, offering a sterile environment for bacterial cultures to thrive.

Bread Mold to Penicillin

In 1928, Alexander Fleming made a groundbreaking discovery thanks to a Petri dish. Observing a mold called Penicillium notatum inhibiting bacterial growth, he gave birth to the world’s first antibiotic, Penicillin. Without this dish, Fleming might have missed this life-saving observation.

Unlocking Genetics

Petri dishes play a pivotal role in genetics. Scientists like Thomas Hunt Morgan used them to study fruit flies, leading to foundational discoveries about heredity, mutations, and genetic principles. They’ve enabled controlled studies on generations of organisms, unlocking the mysteries of DNA.

Battling Infectious Diseases

In the field of epidemiology, Petri dishes have been instrumental in studying pathogens. By isolating and studying bacteria and viruses, they’ve led to better treatments and vaccines. Think of the eradication efforts for diseases like smallpox; without these dishes, understanding the enemy would have been significantly harder.

Assisting IVF

In vitro fertilization (IVF) owes much to the Petri dish. Fertilizing human eggs outside the body, embryologists observe and select the healthiest embryos for implantation. Countless families have been created, and it all starts with this modest dish.

Food Safety and Agriculture

Today’s agricultural successes are tied to studies in petri dishes. They help identify plant diseases and enable the creation of hardier crops. Moreover, in food safety, they’re crucial in detecting bacterial contamination and ensuring what we consume is safe.

From Labs to Art

Beyond science, the Petri dish has ventured into art. Agar art, a medium where scientists and artists use colored microbes to paint on agar-filled dishes, has gained popularity. It’s a beautiful fusion of science and creativity, proving the dish’s versatility.

Sourcing Petri Dishes

For those inspired to embark on scientific endeavors, sourcing quality Petri dishes is essential. There are many trusted lab equipment suppliers that offer a range of dishes suitable for diverse experiments. Always choose dishes based on the intended study to ensure accurate and reliable results.

Future Innovations

The potential for Petri dishes doesn’t stop with what we know today. Researchers are continuously innovating, finding new ways to utilize them. From tissue engineering to studying the effects of microgravity on cells, the horizons of Petri dish applications seem limitless.

It highlights the brilliance of the Petri dish that, even over a century later, it remains indispensable in labs worldwide. Whether battling diseases or making art, this simple tool has undoubtedly etched its mark in history. The next time you see one, take a moment to appreciate its profound impact.

The post 8 Surprising Ways Petri Dishes Have Shaped Science and Medicine appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/equipment/8-surprising-ways-petri-dishes-shaped-science-medicine/

Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers.

The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI.

Here’s a recap of the big announcements to come from Microsoft’s Surface and Copilot event in New York…

1. Compare and Decide Ads

Microsoft is rolling out a series of fresh ad formats tailored specifically to the Bing Chat experience, starting with its newest ad product, Compare and Decide Ads.

The new format will allow online shoppers to compare different products using criteria they find most valuable.

Compare and Decide Ads will run across all verticals that have relevant feed data, including retail, travel and auto.

Microsoft is planning to launch Compare and Decide Ads in close beta in early 2024.

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2. Ads for Chat API

Microsoft has announced the first partners fir its new product, Ads for Chat API; Snapchat and Axel Springer.

Snapchat’s My AI chatbot, which has been used by more than 150 million people worldwide, leverages the tech to serve Sponsored Links in relevant content and experiences that “feel natural to the content flow”.

Meanwhile, Axel Springer’s Hey_ product on BILD.de, powered by Microsoft Azure Open AI Services and supported by Microsoft Advertising’s Ads for Chat API, helps advertisers connect with up to 17 million daily BILD.de users.

Microsoft has said it will continue evolving its API offering based on the feedback of its advertisers and partners. Looking to the future, the tech giant is planning to welcome more partners and support their chat experience needs.

internet marketing

3. Copilot for Microsoft Ads

Specifically designed for advertisers and agencies, Copilot is a new tool that leverages AI to generate recommendations for product images, headlines, and descriptions.

To use it, simply describe the content you need, like an image, and Copilot will generate suggestions based on your description.

Microsoft is currently testing the new tool on a handful of advertisers but plans to bring it to open beta in the next few months.

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Why we care. It’s important to keep up-to-date with new ad products and targeting tools to ensure you are delivering the best possible user experience and reaching high-value customers.

What has Microsoft said? Kya Sainsbury-Carter, VP Global Partner & Retail Media, Microsoft Advertising, said in a statement:

  • “With Copilot in the Microsoft Advertising Platform, Compare & Decide Ads, and new Chat Ads partners, we are making progress in this new era of generative AI.”
  • “Over the coming months we will share more functionality for Copilot in the Microsoft Advertising Platform and new Conversational Ad formats, as well as continuing to identify ways to democratize this incredible technology to transform the advertising industry.”
  • “Generative AI represents a massive opportunity for all. It creates new value with real purpose. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. The era of AI is here, and we’re just getting started.”

Deep dive. Read Microsoft’s Transforming Search and Advertising with Generative AI announcement in full for more information.

The post Microsoft unveils new AI tools as it looks to ‘transform search and advertising’ appeared first on Search Engine Land.

Original source: https://searchengineland.com/microsoft-unveils-new-ai-tools-as-it-looks-to-transform-search-and-advertising-432312