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Create tailored customer experiences for each generation by Cynthia Ramsaran

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global.

Click here to view more Search Engine Land webinars.

The post Create tailored customer experiences for each generation appeared first on Search Engine Land.

Original source: https://searchengineland.com/create-tailored-customer-experiences-for-each-generation-417660

These 2 charts show Microsoft Bing’s search market share problem

Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share.

In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google.

Why we care. It would be nice to live in a world where we didn’t have to rely so heavily on Google. It was encouraging to see Bing making some small gains. But we later learned the New Bing attracted new Edge users who then used Google Search. And now that Google has unveiled its Search Generative Experience, Bing has lost its first-mover advantage and it seems we won’t see a true search competitor anytime soon.

7.14%. That’s Microsoft Bing’s worldwide desktop market share as of April, according to Statcounter. The new Bing launched in February.

Why this number is a problem: Bing’s market share peaked in October 2022, at 9.92%. And the 7.14% figure is actually lower than April 2022 (8.05%).

Meanwhile, Google’s desktop search market share is 86.71%.

2.79%. The picture gets even bleaker for Microsoft Bing when you look at search engine market share worldwide, across all devices (desktop, mobile, tablet), also via Statcounter. While Bing is at just 2.79%, Google is at 92.63%.

Why this number is a problem: Bing’s market share peaked in October 2022, at 3.59%. And the 2.79% figure is actually lower than April 2022 (3.02%).

Google isn’t vying with Microsoft Bing. News headlines discussing the AI search competition between Google and Bing tend to focus on the rivalry element instead of simply admitting the reality. Which is that these two charts show Microsoft’s problem: even with the new Bing and all the investments Microsoft has made in search – they’re still not making meaningful gains on Google.

Granted, size isn’t everything. Microsoft’s advertising and search revenue increased 3.4% to just over $3 billion in its most recent earnings report.

But the search game? It’s over. Google won long ago.

The post These 2 charts show Microsoft Bing’s search market share problem appeared first on Search Engine Land.

Original source: https://searchengineland.com/microsoft-bing-search-market-share-problem-charts-417698

Get FREE food in M&S

Get FREE food in M&S

Did you know, you can get free food at M&S? You may already have a Sparks card – the stores loyalty card – but do you know all the benefits of being a member?

As with other loyalty schemes, the supermarket uses your spending habits to give you offers relevant to you. Your rewards are tailored to you!

The Sparks scheme has changed a few times since its launch in 2015. Shoppers used to receive points when they spent in store. Now, M&S have made it even easier to get rewards. Some rewards are instant, some are random, and you get freebies every day.

The freebies often come in the form of free food, such as fruit, sweets or bakery items. You may also receive free household items. Result! Just check your Sparks reward app every day to see what the freebie is. However, it’s important to note that the freebies and random and differ for everyone on a day-to-day basis.

You could even get your shop for free when you scan your sparks card at the checkout!

If you are an avid M&S fan and shop there regularly, you may be interested in the new ‘Sparks Plus’ scheme. It’s only at the trial phase at the moment – so there’s no guarantee you’ll be able to sign up – but it’s worth noting. You could receive an email invitation, so keep an eye on your inbox.

Sparks Plus is the new premium version of the Sparks card, which costs £120 per year. This is paid upfront but averages out to around £10 per month. You can get unlimited deliveries, one free hot drink per month and a £10 voucher every month. So really, that £10 pays for itself!

Plus, M&S claim you will receive over £200 in rewards per year. As a Sparks Plus member, you’ll receive exclusive invitations to special store events, charity donations will be doubled, and you may even be given gifts.

For now, keep checking your Sparks app for daily freebies. It’s free to join, and worth it for the great offers you can receive. Magpie approved!

The post Get FREE food in M&S appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/get-free-food-in-ms

5 Affordable Ways to Upgrade Your Kitchen in 2023

Home Business Magazine Online

The kitchen is not only the factory plant for our home delicacies; it is one of the few rooms that significantly affect the overall aesthetic of a home.

Home buyers will consider the kitchen when inspecting; issues like wrong cabinets, appliances, and outdated design can reduce the home’s overall value.

As a rule of thumb, the budget for kitchen remodeling should be about 10 percent of the home’s value.

This means if the home costs $500,000, spending $50,000 should be enough for major upgrades.

Meanwhile, upgrading an outdated kitchen without breaking the bank is possible.

A minor kitchen upgrade can yield about 78 percent ROI, while complex upgrades are estimated only to yield 59 percent ROI.

Here are some affordable ways to upgrade your kitchen for maximum ROI in 2023.

1. Add new light features

Start your kitchen upgrade by changing dull lights to brighter ones. Bright light in the kitchen is suitable for food preparation and reading recipes.

When choosing your light features, ensure they blend with the existing hardware in your kitchen cabinets.

To cut costs, purchase them online from stores offering discounts.

Also, bring in more natural light by replacing walls with glass panes. Natural light can give a small kitchen the illusion of extra space.

Kitchen lighting mistakes to avoid

Not including tasking lights;
Installing wrong-sized light features; and
Not considering the color temperature of the light.

2. Upgrade kitchen appliances

Be intentional about the color of your kitchen appliances. Change those that disorient the color plan for matching colors. It is also a good time to upgrade older models of the appliances for the latest.

White or black appliances blend well with most colors in the kitchen. Likewise, appliances with stainless steel finish can give your kitchen a modern look.

Tips to upgrade your kitchen appliances on a budget

Bulk purchase: Buying more than one appliance at once can qualify you for a discount. It may also reduce the overall delivery cost, which could have been charged on individual items.
Functionality: Check the functionality of the available models and choose the ones with the features you will need. Buying an appliance with a feature you may never need is not a good investment.
Black Friday: Save and watch out for Black Friday deals, as many stores offer great discounts on their products during this time.

3. Personalize the kitchen

The kitchen is part of your home and should be where you feel comfortable and relaxed.

Designing the kitchen to fit your personality is one way to make it feel like your small world. If you love art, consider getting some artwork for the kitchen. There are kitchen-compatible designs that will fit.

For bookworms, installing a small bookcase or bookshelf in the kitchen can transform its look. This means you can cook and read in the kitchen simultaneously.

A personalized kitchen will also make you more confident and comfortable inviting your friends and socializing in the kitchen.

Tips for personalizing your kitchen

Add vintage chairs;
Add photos using fridge magnets; and
Add flowers.

4. Change the hardware

It would amaze you how minor upgrades like replacing the builder-grade knobs and drawer pull can transform a kitchen.

Change the sink faucets to sleek and modern-looking ones. However, choose a product that is easy to clean and can withstand frequent use.

Things to consider when deciding on kitchen hardware

Positioning

The position of the hardware can give a door or sink a completely new look. Horizontally positioning the pull on your cabinetry will give it a modern look.

Material

Hardware is made from one of these four materials: metal alloys, brass, stainless steel, and bronze. The durability and lifespan of these materials vary; likewise, their prices.

Aside from your budget, choosing a material that best complements your kitchen design is essential.

One way to ensure this is to go with a sample of your countertop and cabinetry color when shopping for the hardware.

5. Install cabinet organizers

Moving around to fetch necessary ingredients and needed utensils in the kitchen can be stressful. Install cabinet organizers like roll-out trays to store more items within your reach.

You can improve kitchen aesthetics by displaying your bowls and glassware using open shelves and glass cabinets. Your eye-catching appliances can also serve decorative purposes.

Things to consider when buying a cabinet organizer

Nature and size of items

The items’ nature and size will determine the most fitted type of organizer. Since you are upgrading on a budget, focus on the most disorganized cabinets.

Installation

Some organizers only need to be hanged, while others might require drilling. Consider budget and time based on the required installation to choose the best for your kitchen.

The post 5 Affordable Ways to Upgrade Your Kitchen in 2023 appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/lifestyles/home-improvement/5-affordable-ways-upgrade-kitchen-2023/

Successful Ways for Business Visionaries to Produce Solid Relationships

Home Business Magazine Online

Organizing has turned into a fundamental part of business ventures in the present cutthroat business scene. Entrepreneurs who place a higher value on networking and establish meaningful connections with others in their field are more likely to succeed. Entrepreneurs who are active networkers have access to priceless tools, information and chances that may help them advance their companies. This may be achieved by going to industry events, participating in relevant online groups or just networking with other experts. In this post, we’ll talk about the value of networking for company owners and provide doable tips and strategies for growing your network of contacts.

In this article, we’ll discuss the diverse ways that networking may help entrepreneurs succeed, including giving them access to mentoring and support and creating new business prospects. We will also discuss some typical myths regarding networking, such as the notion that it is beneficial only for outgoing individuals or that it is exclusively used for professional purposes. We aim to provide readers with a thorough grasp of why networking is crucial to entrepreneurship success while also demonstrating to them how to develop and maintain a strong professional network. By the time this article is done, you will have a clear knowledge of the value of networking and feel motivated to take the required steps to grow your network.

The value of networking for business owners

Networking for entrepreneurs is significant for a variety of reasons; networking is an essential component to the success of entrepreneurs at every stage of their business development. First, it’s helpful to build a network of people who can offer helpful advice and insights into the industry. Ninety-five percent of entrepreneurs surveyed by the Kauffman Foundation concur that networking is essential to the success of new businesses. According to the same study, business owners who regularly network are four times more likely to succeed than those who do not. These insights feature the huge effect that systems administration can have on enterprising achievement, making it a crucial instrument for developing and scaling a business.

In addition, networking can result in new partnerships, collaborations and business opportunities. Attending trade exhibitions or conferences may help entrepreneurs connect with business partners, investors and clients. These interactions grow in importance for businesspeople when affiliations and connections are developed since they may lead to the discovery of fresh leads, references or even crucial coalitions. Via the contacts they build and via direct networking, entrepreneurs may also get mentoring and assistance. Business visionaries may create an atmosphere of support that can help them explore the challenges of business and achieve more notable success by assembling a strong group of like-minded professionals.

Powerful methods for building a strong network

Go to industry occasions: An effective way to meet new people and broaden your network is to go to industry events, like trade shows and conferences. These occasions furnish a chance to associate with similar experts and clients.

Make use of social media: LinkedIn and Twitter are two examples of social media platforms that can be useful for networking. These platforms allow entrepreneurs to build their brands, connect with industry leaders and share their insights and expertise.

Join professional organizations: Entrepreneurs can gain access to a network of professionals who share their interests by joining professional organizations. Members of these organizations have access to networking events and other opportunities to get to know one another.

Volunteer: Volunteering for causes or events that are related to your industry can be a good way to meet new people and build your network. It furnishes a potential chance to interface with people who share comparative interests and values.

Strategies and expert advice for successful networking

In the domain of systems administration for businesspeople, Patrick James is perceived as an authority. He has been in the business for more than a decade and has helped numerous entrepreneurs build and keep strong networks that have helped them succeed. James has made it his life’s work to provide entrepreneurs with advice, support and strategies for successful networking because he knows how important it is.

One of James’ vital specialized topics is recognizing and building networks with individuals in your organization. He thinks that the key to successful networking is cultivating genuine connections over time. James also stresses the significance of expanding one’s network and pursuing new connections.

James is a sought-after speaker who is in the content of publications and media outlets in addition to his extensive industry experience. His ability to inspire and motivate entrepreneurs to take action and achieve their goals, as well as his practical advice, has earned him a reputation.

The website of Patrick James is a useful resource for entrepreneurs looking to build a strong network. His website is a one-stop shop for all your networking needs. It has a lot of information on effective networking strategies and useful advice. So why not visit his site today and begin assembling the successful organization you want?

Conclusion

Any entrepreneur’s success is dependent on their ability to network effectively. Building areas of strength empowers business visionaries to get to assets, gain important bits of knowledge and set out business open doors. Entrepreneurs can develop a robust network that can assist them in achieving their business objectives by volunteering, using social media, attending industry events, joining professional organizations and so on. Patrick James is a successful example of an entrepreneur who has grown his business and formed valuable partnerships through networking.

The post Successful Ways for Business Visionaries to Produce Solid Relationships appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/successful-ways-for-business-visionaries-produce-solid-relationships/

Uncover the ultimate strategy to increase ROI and lead gen by Cynthia Ramsaran

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

Click here to view more Search Engine Land webinars.

The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on Search Engine Land.

Original source: https://searchengineland.com/uncover-the-ultimate-strategy-to-increase-roi-and-lead-gen-416316

Google to update the helpful content system algorithm in the coming months

Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote.

What is changing. Google said:

“We’re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience.”
“We’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.”

This update will help Google Search show more “hidden gems” within the Google search results, Google explained.

More on the helpful content update. Google’s helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

This algorithm update aims to help searchers find “high-quality content,” Google told us. Google wants to reward better and more useful content that was written for humans and to help users.

Searchers get frustrated when they land on unhelpful webpages that rank well in search because they were written for the purpose of ranking in search engines. This is the type of content you might call “search engine-first content” or “SEO content.”

Google’s helpful content algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines.

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”

Why we care. This new update has not rolled out yet, but it will in the “coming months.” We will notify you when the update does launch and what to expect from this update for your sites, content and your clients. Until then, keep creating helpful content and you should (hopefully) be fine in the long run.

The post Google to update the helpful content system algorithm in the coming months appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-to-update-the-helpful-content-system-algorithm-in-the-coming-months-416440

Protecting Your Business and Your People: Strategies for Compliance, Insurance, and Wellness Programs

Home Business Magazine Online

Recently, the Harvard Business Review conducted a study and what they found wasn’t a surprise at all; the study revealed that companies investing in their staff’s well-being experience an average revenue growth 2.5 times higher than those who don’t. Needless to say, if you’re truly aiming for a flourishing business you should do all you can to look after your team. So, let’s dive in and explore the best approaches for compliance as well as insurance and wellness programs designed to keep your workforce healthy as well as content and secure.

Don’t Let Your Reputation Be Damaged: Why Protecting Your Business Is More Important Than Ever

When you think about it, there’s a lot at stake for businesses these days — just a few examples include cyberattacks; lawsuits — you name it. This is why taking the time to consider all the details in order to protect your business has become more critical than ever. And this is where investing in the right insurance coverage comes in — mainly because it can save you from financial pain (especially long-term) if something unexpected happens.

From Meeting Legal Standards to Fostering Happy Employees: The Importance of Compliance and Protection

You know the saying, “Treat others how you want to be treated”? Well, this holds true in the workplace as well! By double-checking you follow legal requirements like occupational safety regulations, you can ensure a secure environment for your employees. And guess what? Upholding compliance doesn’t just keep everyone safe; it also elevates employee morale! Take Google’s impressive success story as an example. As noted by Forbes, Google has consistently ranked among the best places to work for many years. A crucial factor contributing to their triumph is their dedication to both compliance and employee welfare. It’s been reported that the tech giant goes above and beyond in adhering strictly to all legal requirements while at the same time implementing premium workplace safety measures as well as ergonomic office designs, mental health support programs, and more.

By emphasizing compliance and protection for their workforce, Google has cultivated a work atmosphere where employees feel valued and well-cared-for — leading to heightened productivity levels, soaring job satisfaction rates, and a reputation that lures exceptional talent from around the globe.

From Safe and Sound to Risky Business: A Look at State-by-State Workplace Accident Rates

Would you believe that workplace accident rates are like a rollercoaster across the United States? It’s true — some states are surprisingly safe while others are straight-up risky. Picture this: in the East, New York has an accident rate of 2.4 per 100 full-time workers; meanwhile, down South in Louisiana, that number jumps to 3.1! Heading West? California’s got a decently safe rate of 2.6 accidents per 100 full-time workers. But whether the number is high or low in your state, an essential aspect to consider is workers’ compensation — even in states like CA that are among the top 10 when it comes to safety.

Wellness Programs That Work: Proven Strategies for Promoting Health and Safety in the Workplace

What’s often not talked about is how beneficial wellness programs can be for employees’ health as well as productivity! Some were surprised when they learned that offering activities like (hot) yoga classes or mental health workshops could make such a difference. So, don’t underestimate their power; give them a try as soon as possible!

Finding the Sweet Spot: Balancing Business Needs and Employee Well-Being for Optimal Results

There was a sense of harmony when businesses found the perfect balance between their needs and employee well-being. By focusing on both aspects equally — like providing ergonomic workstations AND setting realistic deadlines — you’ll create an environment where everyone thrives.

As you can see, protecting both your business reputation as well as prioritizing employee happiness isn’t just wishful thinking — it’s genuinely achievable. By focusing on compliance — as well as insurance and wellness programs — you can create a workplace that fosters success for everyone involved. And that’s what we call a total win-win situation!

The post Protecting Your Business and Your People: Strategies for Compliance, Insurance, and Wellness Programs appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/management/operations/protecting-business-people-strategies-compliance-insurance-wellness-programs/

Amazon working on AI tools to generate videos, images for advertisers

Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns.

The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available.

Why we care. The ability to natively create image and video assets could help Amazon advertisers improve their listings, leading to more sales and greater ROI on the platform.

Amazon is diversifying its growing ad business. Amazon advertising accounted for $38 billion in revenue in 2022. Its biggest offering is letting merchants get greater visibility in search results. Amazon’s other advertising efforts include:

Videos ads on Freevee, its video-streaming service, and Thursday Night Football on Prime Video.
Audio ads on Amazon Music.
Digital ads inside Amazon Fresh grocery stores.

Joining the AI arms race. Elsewhere, Google plans to bring generative AI to Google Ads and has already been testing a way to create RSAs using AI. And Microsoft continues testing ads in the New Bing.

The post Amazon working on AI tools to generate videos, images for advertisers appeared first on Search Engine Land.

Original source: https://searchengineland.com/amazon-working-on-ai-tools-to-generate-videos-images-for-advertisers-414854

CDPs prevent your data from going down the drain by Cynthia Ramsaran

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack.

The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.

So where do we go from here?

Click here to view more Search Engine Land webinars.

The post CDPs prevent your data from going down the drain appeared first on Search Engine Land.

Original source: https://searchengineland.com/cdps-prevent-your-data-from-going-down-the-drain-415069