AllBusiness. comEntrepreneurs have a keen eye for innovation, but that doesn’t always translate into a gift for market research. As a result, many startups suffer from fundamentally misguided assumptions about the potential profitability of their business ventures. Continue reading “3 Tips For Evaluating The Commercial Potential Of Your New Startup Idea”
3 Tips For Evaluating The Commercial Potential Of Your New Startup Idea
AllBusiness. comEntrepreneurs have a keen eye for innovation, but that doesn’t always translate into a gift for market research. As a result, many startups suffer from fundamentally misguided assumptions about the potential profitability of their business ventures. In fact, 70 to 80% of companies that do not meet their projected return on investment end up failing, an outcome that many entrepreneurs only realize after burning through large amounts of capital and time.