AllBusiness. comFacebook has been in hot water recently as a result of the Cambridge Analytica data scandal, where it was revealed that millions of Facebook users had their personal data shared without their knowledge or consent because of an app that one of their Facebook friends had accessed. The Facebook data scandal and the company’s response, along with allegations that Facebook was utilized by Russian trolls, “fake news” peddlers, spambots, and other bad actors to influence the 2016 election, has caused many people—and some big advertisers—to reevaluate their relationship with the social media company. Many advertisers are also starting to wonder how much of their lead generation budget they want to spend with Facebook or other social media ads; after all, if people are starting to wonder whether social media is truly “time well spent,” it might be time for businesses to look at some other options for finding new business leads.
AllBusiness.com
Facebook has been in hot water recently as a result of the Cambridge Analytica data scandal, where it was revealed that millions of Facebook users had their personal data shared without their knowledge or consent because of an app that one of their Facebook friends had accessed.
The Facebook data scandal and the company’s response, along with allegations that Facebook was utilized by Russian trolls, “fake news” peddlers, spambots, and other bad actors to influence the 2016 election, has caused many people—and some big advertisers—to reevaluate their relationship with the social media company. Continue reading “Lead Generation Lessons From The Facebook Data Scandal”