A brand is a type of intellectual property that can have significant value. For 2017, four of the five top global brands are tied inextricably to being online: Google ($109 billion), Apple ($107 billion), Amazon. com ($106 billion), and Microsoft ($76 billion). You may never become a worldwide, online brand worth billions of dollars, but you can certainly create one that represents what your company stands for, an action that can help you grow your business.
A brand is a type of intellectual property that can have significant value. For 2017, four of the five top global brands are tied inextricably to being online: Google ($109 billion), Apple ($107 billion), Amazon.com ($106 billion), and Microsoft ($76 billion). Continue reading “Online Brand Guidelines For Small Businesses”