Is Email Marketing Obsolete?

AllBusiness. comDo you think email marketing is so last year? After all, there are so many other options for reaching out to prospects and customers now. You can use mobile marketing, SMS text messaging, Snapchat, livestreams, Instagram Stories—the list is endless. Given all these bright, shiny toys, the concept of sending customers emails may seem as old-fashioned as writing a letter—with a fountain pen—and sending it Pony Express.

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Do you think email marketing is so last year? After all, there are so many other options for reaching out to prospects and customers now. You can use mobile marketing, SMS text messaging, Snapchat, livestreams, Instagram Stories—the list is endless. Continue reading “Is Email Marketing Obsolete?”

Optimizing Your Website For Speed: We Compare The 6 Best WordPress Caching Plugins

AllBusiness. comMy first article published on AllBusiness was about how to optimize your website for speed. Although website load speed is even more important today than it was years ago, this article will introduce you to the several WordPress caching plugins you can use to speed up your website load. Over the years, I’ve mainly used W3 Total Cache plugin because it was the most popular option, but recently I have tried several others.

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My first article published on AllBusiness was about how to optimize your website for speed. Although website load speed is even more important today than it was years ago, this article will introduce you to the several WordPress caching plugins you can use to speed up your website load. Continue reading “Optimizing Your Website For Speed: We Compare The 6 Best WordPress Caching Plugins”

5 Ways Customer Feedback Can Help You Beat The Competition

AllBusiness. comIf you’re not actively gathering customer feedback—and acting on this feedback—you’re losing out. Why? The happier you make your customers, the more likely it is that you’ll retain them. Bearing in mind that it’s six to seven times more expensive to acquire a new customer than it is to retain an existing one, I’d say you should definitely invest your time and effort into making the most of your customer feedback.

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If you’re not actively gathering customer feedback—and acting on this feedback—you’re losing out. Why? The happier you make your customers, the more likely it is that you’ll retain them. Continue reading “5 Ways Customer Feedback Can Help You Beat The Competition”

15 Essential Skills For Content Marketers—Do You Have Them?

AllBusiness. comGot content marketing skills? I sure hope you do, because your work in content marketing will probably require all of them—and maybe even a few you don’t already have. Whatever skills you don’t have now, you can learn over time. Content marketing moves fast.

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Got content marketing skills? I sure hope you do, because your work in content marketing will probably require all of them—and maybe even a few you don’t already have. Whatever skills you don’t have now, you can learn over time. Continue reading “15 Essential Skills For Content Marketers—Do You Have Them?”

Is Disorganization Making You Ill?

If the disorganization surrounding you at work and at home is making you feel ill, you’re not alone. Researchers have found a variety of links between disorganization and both physical and mental health problems. It turns out two of the areas in the brain that are associated with physical pain are triggered when you let go of things you own or think you need (or might need), particularly if you feel an emotional connection to those items. Researchers found that your brain “lights up” the same way when you experience physical pain and when you experience emotional pain when you have to give up something that you’re physically or financially attached to.

If the disorganization surrounding you at work and at home is making you feel ill, you’re not alone. Researchers have found a variety of links between disorganization and both physical and mental health problems.

It turns out two of the areas in the brain that are associated with physical pain are triggered when you let go of things you own or think you need (or might need), particularly if you feel an emotional connection to those items. Continue reading “Is Disorganization Making You Ill?”

The 8 Essential Elements Of A Successful Blog Post

AllBusiness. comIf you were to go skydiving and bet your life on a folded-up pile of nylon, you would first go over a checklist and make sure everything is just right with your gear. The same principle applies to your blog content, if you don’t want it to crash and burn when it hits the internet. The following are eight critical elements that should be included in your blog posts:If you’ve ever met with investors and made an elevator pitch—a quick two-minute presentation about your business—you know that the goal isn’t to get funding right then and there, but to deliver enough information so that the investors will want to hear more.

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If you were to go skydiving and bet your life on a folded-up pile of nylon, you would first go over a checklist and make sure everything is just right with your gear.

The same principle applies to your blog content, if you don’t want it to crash and burn when it hits the internet. Continue reading “The 8 Essential Elements Of A Successful Blog Post”

Saving For Retirement When You WFH & Have Unpredictable Income

Hi, I'm Holly. I help women and moms find remote jobs, careers, and home-based businesses that feed their souls. If you're looking to work from home, this is the blog for you. February 21, 2018 Leave a Comment This post may contain paid and/or affiliate links.

Hi, I'm Holly. I help women and moms find remote jobs, careers, and home-based businesses that feed their souls. If you're looking to work from home, this is the blog for you. Continue reading “Saving For Retirement When You WFH & Have Unpredictable Income”

6 Reasons Why Public Speaking Is Essential To Business Success

AllBusiness. comWere you one of those kids that sat in the back of the classroom, hoping the teacher didn’t call on you? Glossophobia, the fear of public speaking, is common and not necessarily one we grow out of in adulthood. In fact, this fear is considered the most common phobia in the world—yes, even more common than the fear of dying!As business owners, it’s important that we overcome this fear and become better communicators. After all, communication is the backbone of human society.

AllBusiness.com

Were you one of those kids that sat in the back of the classroom, hoping the teacher didn’t call on you? Glossophobia, the fear of public speaking, is common and not necessarily one we grow out of in adulthood. In fact, this fear is considered the most common phobia in the world—yes, even more common than the fear of dying!

As business owners, it’s important that we overcome this fear and become better communicators. Continue reading “6 Reasons Why Public Speaking Is Essential To Business Success”