In January 2015, the entire world watched while two athletes, completely unknown outside of their sport, did something no one had ever done before. They climbed the polished, almost glass-like face of the Dawn Wall on one of Yosemite’s most famous rock formations, El Capitan, without the aid of anything but their hands and feet. It was a project seven years in the making for Tommy Caldwell and Kevin Jorgeson, who had spent that time analyzing every possible route to get up the face without any aid, but for the 19 days it took them to actually tackle the 3,000-foot ascent, a little-known sport became mainstream news. While public attention wasn’t Caldwell and Jorgeson’s primary goal, the luxury of having phone reception in Yosemite Valley and a group of friends to photograph and record the experience allowed them to share their story with a broad digital audience.
In January 2015, the entire world watched while two athletes, completely unknown outside of their sport, did something no one had ever done before. They climbed the polished, almost glass-like face of the Dawn Wall on one of Yosemite’s most famous rock formations, El Capitan, without the aid of anything but their hands and feet. It was a project seven years in the making for Tommy Caldwell and Kevin Jorgeson, who had spent that time analyzing every possible route to get up the face without any aid, but for the 19 days it took them to actually tackle the 3,000-foot ascent, a little-known sport became mainstream news. Continue reading “How To Promote An Outdoor Experience Digitally”