AllBusiness. comCustomers like doing business with companies that not only provide strong services, but help them feel engaged or, at the very least, give them a sense of trust. Doing that can be tricky, though. That’s why we asked 15 members from the Young Entrepreneur Council this question:My industry—infrastructure hosting—thrives on aggressive upselling and cross-selling, but we’ve found that instead of trying to sell customers as much as possible, it’s better to work with them to understand what they really need and provide just that.
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Customers like doing business with companies that not only provide strong services, but help them feel engaged or, at the very least, give them a sense of trust. Doing that can be tricky, though. Continue reading “The Personal Approach May Be All You Need To Keep Customers Happy And Coming Back”