Marketers: Check Out These Hot New Trends In B2B Marketing Automation

AllBusiness. comThroughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of standard B2B marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the last three years.

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Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of standard B2B marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. Continue reading “Marketers: Check Out These Hot New Trends In B2B Marketing Automation”

Why Startups Need At Least One Salesperson

AllBusiness. comStartups are built to run lean, with employees wearing many different hats. However, it’s not unusual for the responsibilities of sales to fall on the marketing team or even the company owner. There are benefits when others fill the role of salesperson: You save money on salary, benefits, and commission.

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Startups are built to run lean, with employees wearing many different hats. However, it’s not unusual for the responsibilities of sales to fall on the marketing team or even the company owner. Continue reading “Why Startups Need At Least One Salesperson”

5 Steps For Naming Your New Business

AllBusiness. comYou’ve got a great idea for a new business and are ready to go. Only problem is you haven’t found a name for your business yet. It can be downright agonizing to try to distill your message into a handful of letters, come up with something your mom can spell, not to mention find a URL that’s available and hasn’t been trademarked.

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You’ve got a great idea for a new business and are ready to go. Only problem is you haven’t found a name for your business yet. Continue reading “5 Steps For Naming Your New Business”

5 Surprising Ways Card Acceptance Can Grow Your Small Business

AllBusiness. comSmall businesses are the backbone of our economy. They take the lead in innovation and job creation and are critical as we look to grow our economy at a faster rate. Master Your Card, a community outreach and empowerment program sponsored by Mastercard, joins the Small Business Administration in celebrating small businesses across the country during National Small Business Week.

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Small businesses are the backbone of our economy. They take the lead in innovation and job creation and are critical as we look to grow our economy at a faster rate. Continue reading “5 Surprising Ways Card Acceptance Can Grow Your Small Business”

Small Business Owners: Be Sure To Document Your Employees’ Valuable Knowledge

AllBusiness. comOne of the most impactful improvements an SMB owner can make to the process of running their business is to develop a knowledge base, which is a company-wide resource that documents the nuts and bolts of running your business, including details on each employee’s responsibilities. Documenting all your processes and procedures improves the efficiency of training and project management by providing employees with formal written instructions on how tasks and procedures should be performed. It also clarifies who is charge of which functions at your company.

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One of the most impactful improvements an SMB owner can make to the process of running their business is to develop a knowledge base, which is a company-wide resource that documents the nuts and bolts of running your business, including details on each employee’s responsibilities.

Documenting all your processes and procedures improves the efficiency of training and project management by providing employees with formal written instructions on how tasks and procedures should be performed. Continue reading “Small Business Owners: Be Sure To Document Your Employees’ Valuable Knowledge”

6 Daily Life Hacks Entrepreneurs Can Try To Overcome Stress

AllBusiness. comIt’s no secret that life as an entrepreneur is stressful, but you might actually be hindering your success by letting those stressful demands get the best of you. Find the best people you can to help and to collaborate with on new ideas to overcome challenges and stressful situations. At Aligned Signs, we are all about connecting with others and this generates trust and effectiveness with your team.

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It’s no secret that life as an entrepreneur is stressful, but you might actually be hindering your success by letting those stressful demands get the best of you.

Find the best people you can to help and to collaborate with on new ideas to overcome challenges and stressful situations. Continue reading “6 Daily Life Hacks Entrepreneurs Can Try To Overcome Stress”

How This Scrapbooker Is Able To Make Money From Home

May 1, 2017 3 Comments This post may contain affiliate links. Please see our disclosure policy for further information. Rebekah Cowne has 20 years of experience in the direct sales industry. Find out how this former bookkeeper was able to take her passion for scrapbooking and turn it into a profitable and creative home-based business.

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Rebekah Cowne has 20 years of experience in the direct sales industry. Continue reading “How This Scrapbooker Is Able To Make Money From Home”

5 Ways To Start An Online Fashion Boutique For Free

April 28, 2017 37 Comments This post may contain affiliate links. Please see our disclosure policy for further information. I’ve often daydreamed of owning my own fashion boutique with piles of designer denim, trendy new tunics, and stylish jewelry hanging from eclectic jewelry stands. But where do you begin? How do you become a wholesaler? And my gosh, what are the startup costs!?For the majority of the population starting a brick and mortar fashion boutique is simply out of the question.

AmbassadorsApril 28, 2017 37 Comments This post may contain affiliate links. Please see our disclosure policy for further information.

I’ve often daydreamed of owning my own fashion boutique with piles of designer denim, trendy new tunics, and stylish jewelry hanging from eclectic jewelry stands. Continue reading “5 Ways To Start An Online Fashion Boutique For Free”

Be Your Own HR Department With These 5 Tools

One of the most tedious tasks of running a business is taking care of HR requirements. Unfortunately, your HR responsibilities don’t end when an applicant signs the employment contract. This part of the business plays an important role in keeping the company running smoothly on a daily basis. However, small businesses don’t always have the luxury of hiring a dedicated team member to focus on these tasks.

bank agreementOne of the most tedious tasks of running a business is taking care of HR requirements. Unfortunately, your HR responsibilities don’t end when an applicant signs the employment contract. This part of the business plays an important role in keeping the company running smoothly on a daily basis. Continue reading “Be Your Own HR Department With These 5 Tools”

GoogleAdWords Vs. Bing Ads: Is Advertising On Secondary Search Engines Worth It?

AllBusiness. comThere’s no question that advertising on Google is well worth your while. With the right keywords and a strong ad, you can generate traffic, leads, or achieve whatever conversion goals you’ve determined make sense for your business. Of course, some advertising verticals are more competitive than others, with some keywords costing $30, $50, or even $80 per click! Sometimes the profitability of a lead is so great the costs are worth it; however, there are business owners and digital marketers who will ask whether there is a more cost-effective way to generate leads.

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There’s no question that advertising on Google is well worth your while. With the right keywords and a strong ad, you can generate traffic, leads, or achieve whatever conversion goals you’ve determined make sense for your business. Continue reading “GoogleAdWords Vs. Bing Ads: Is Advertising On Secondary Search Engines Worth It?”